Three Ways to Improve Your eCommerce Storefront
Running an eCommerce site takes guts and perseverance that many strive to obtain. The competition is steep and the payoff can be slow, but with the right attitude and strategy, you can turn your storefront into an eCommerce behemoth. In the end, it comes down to being diligent and paying attention to details. You need to understand your customer, and not just your customer, but people in general. On a psychological level, you need to comprehend exactly why someone likes what they like and how you can further incorporate that feeling into your site.
1Digital Agency has been surfing the world of eCommerce with ease since 2012, and we’re happy to share some of our knowledge with you. When it comes to running an eCommerce store, nobody knows the ropes better than us, and with three important factors, we can teach you to navigate eCommerce just like we do. There’s no point in stewing over negative sales or poor traffic. Instead, why not take action?
We’ve compiled a list of three sure-fire ways to bulk up your eCommerce storefront into a customer snatching machine. With these three steps checked off, you can assure yourself that your store is performing to the best of its abilities. Take a moment to read through them all and see if your store brings the necessary ammo to the battle of eCommerce.
NUMBER ONE: Organize and Consolidate Your Store’s Items
Have you ever been to a restaurant where the menu is twenty pages long? It’s stressful, right? You end up sifting through the options over and over, and if it were online, you might give up on your purchase altogether. When you have too many items for sale on the same page, you’re going to end up leaving your customers overstimulated and confused. It’s much less likely that someone will make a purchase with so many options to choose from, so make sure that your site is well organized.
What does this mean? It means that you need to stand firm on the number of options that your site offers, but also acknowledge that they don’t need to sit on the same page. It’s best to arrange your storefront so that as little items are presented at a time. This way, customers will be more likely to make a purchase. When you group your products and create separate category pages, you end up with a cleaner, more organized site that allows customers to shop without stress.
Another simple solution is to limit the number of items that are displayed on each page. If your customer has to click through a few pages to get to the item they want, that’s much better than being shell-shocked by a ton of items all at once. The whole idea is to present a clean and clear choice that won’t overwhelm your customers, so this is another viable option to meet the criteria.
NUMBER TWO: Quality Images
Visuals are the single most stimulating and important aspect of your website, whether it comes from your logo or the stock images you choose for your articles. This factors in even heavier when it comes to products; people trust a product that they can see. It is far less likely that you will make a sale if you have a blurry picture of your product, let alone a poor definition picture.
How can you utilize this tactic? Think big. Large pictures with product descriptions that display when the mouse waves over them are one of the best looking designs that tap into the visual cravings of your customers. Beyond this, it’s imperative to choose photos that are extremely high quality. People want to be wowed by the content on your site, and if they aren’t, they’ll go to a site that does it better. One of the best ways to get a customer to buy a product is for them to test it out, for them to play around with it right in front of them. Since you can’t do that online, letting them imagine the experience is the next best thing. A high definition photo of a product is the closest you can get to your customer toying with it firsthand.
NUMBER THREE: Product Positioning
Believe it or not, but the positioning of your products heavily affects the way that people consume them. Horizontal and vertical alignment both work differently, and studies have shown that horizontal product displays are far more likely to persuade customers to purchase. That’s an easy fix that will lead to more sales for your business.
If you look at brands like Netflix, you’ll notice that they utilize this method as well. Categories are separated into horizontal groupings, like “horror” or “my favorites”, and people are pretty used to this format. Like reading most languages, people tend to compartmentalize information easier from right to left or left to right. Utilize these simple psychological perks to better your business!
The problem with vertical alignment is that people don’t see the different columns as the same product, they assume that they’re meant to be different categories. Horizontal information is taken in easily and enables customers to take in several options instead of eyeing a single product from a column. This may seem like a smaller change that won’t bring about as much, but it’s these little things that stack up and vastly improve your sales.
Stay On Top Of Ecommerce Trends With Genius Ecommerce
We want to create an environment in which you and your business can learn, improve, and thrive. That’s why, here at Genius Ecommerce, we take the time to research and post informative articles that can help you be the best you. Updating your website to reflect the ever-changing world of ecommerce is always going to be a part of the game. With a brand new ecommerce storefront, you can stay ahead of the competition and draw in the sales that you crave. Always keep a lookout for new Genius Ecommerce articles that dabble in the topic; you’ll find our words of wisdom can shape your site into a money making machine!