One of the growing trends in eCommerce marketing is the use of voice search. Chances are you’ve used voice search and probably don’t even know it.
Have you pulled out your phone trying to look for a restaurant and said, “OK, Google, show me restaurants near me.” That is using voice search to find results for nearby restaurants. Whether people are using Google Assistant or Siri, people use voice search now more than ever. And it will soon be the way people are accessing the websites they use for shopping.
With more and more people resorting to using mobile devices and voice search in their daily routines and to get their search results, it is important that you make preparations with your own website about how it can be recognized in search results, especially the results that come from voice search. So what can you do to prepare and take this step?
First, you want to make sure that you are optimized for questions. People who use voice search aren’t just looking for a specific term. They usually have a question regarding what they are looking for. Use trigger words such as how, what, and best to better optimize your website for voice so that your content answers the questions that may be asked by potential customers.
Using trigger words not only helps you in voice search, but in your search engine results in general. This is important because many of the voice search results focus on results in zero position, meaning the very top of the results.
Another tip is to use natural language and voice. If people are going to use voice search, they will likely phrase searches based on how they speak. Consider that people may have longer questions because saying it is much easier than typing it out.
Also keep in mind your local audience. If you are more of a local business, you can use a city name or “near me” as keywords to be a quick solution for people in your area. You can also create locator pages that list where your store is and optimize them for local search. Also use these terms in title tags, headers and your URLs so that you cover all angles of optimization.
At Genius eCommerce, we keep up to date on eCommerce trends to help you stay informed. Our experts make it our goal to provide valuable tips to enhance your eCommerce website and get the most out of your online marketing. Continue reading the Genius eCommerce blog for more updates and news on eCommerce trends.