Did you know that in 2016, 209.6 million people in the United States used the internet for online shopping, whether it was for browsing, comparing prices or making a purchase? Every day it is becoming more essential to have a web presence for your store.
With that in mind, there is more than just an online presence required to have success in the eCommerce space. You need to be able to attract visitors to your website and turn them into customers. But how can you do that when you don’t have much background in the digital space?
At Genius eCommerce, we provide the insight as experts in the eCommerce industry and digital marketing. We know the tricks of the trade and want to help you achieve success in your eCommerce endeavors. It’s who we are!
There are many different ways to increase traffic to your website. Here are a few of the tried and true methods to achieve success:
Build a Social Media Presence – How much time do you spend a day on social media? For some people, social media is a habit in their day, something that is checked on a regular basis to stay connected with the world. People get everything from social media. They read the news, stay connected with family and friends, and they even shop! In addition to having a website, you should have accounts on multiple social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and more. The more platforms you have, the more places you can engage with visitors and potential customers. This also gives you a place to regularly share content, products, and links to your website, which can be shared by followers to increase your reach.
Start a Blog and Update It – Give yourself a reason to create content and start a blog. This is one of the most effective ways to increase engagement and build out your website with more links. Make sure you regularly update your blog with a variety of content that can be engaging, entertaining, informative, and provide readers with a reason to go back to your website or browse further. This is a place to express yourself and the voice of your brand, so take the opportunity and hop to it!
Make Sure Your Website is Optimized – With the ever-changing nature of search engines, you need to make sure your website is optimized with keywords and search terms, and you need to update your content to help rank better in search engines. By optimizing your site and working to improve the keywords, you can increase organic traffic to your website.
Pay-Per-Click Campaigns – If you want to make a quicker rise to the top of the search engine results, you can start a pay-per-click campaign. This is where you bid on certain keywords in an effort to get your results to an audience that otherwise would not see your organic results, just another way to drive more traffic to you.
Offline Promotion – Having a web presence and promoting it isn’t done completely online. Put your website address on your business card and encourage people to visit. Use word of mouth and tell people about your website. If you are involved in any trade shows, promote your brand and use this as a way to get information about your website to potential visitors.
These are just a few of the ways in which you can get started in building up traffic to your website. With a dedicated approach, you can continue to expand on your reach and draw more visitors that hopefully will turn to customers very soon.
At Genius eCommerce, our goal is to provide you with the best of eCommerce news, updates, tips and more. Our experts stay informed so we can always be of assistance to you. Continue reading the Genius eCommerce blog for more!