You know how people are told not to judge people by their appearance? That’s not the way it works when it comes to the digital space. Whether it is ads, videos, or a website, appearance and theme is everything and can make a big difference in converting a customer and having people constantly bounce from your website.
For your Shopify store, you need to have the perfect theme that reflects your business and allows people to see it the way you do. You will see a finished product and think your store looks great and should produce results. But what do your visitors see? That’s what matters.
At Genius eCommerce, we know what it takes to produce an eye-catching design that draws customers. We have learned the many tricks and tips of how to use Shopify and are passing them along to you. That’s what Genius eCommerce is, providing you with eCommerce updates, tips and trends to keep you in the know.
Today, I’ll tell you why it is important to pick the perfect theme for your online store in Shopify and how you can do it.
The main reason you need the perfect theme has nothing to do with the platform you choose. It’s all about sending the right message when it comes to your brand. This is the visual representation of your business. The message of the website, from the design to the content, is what you, your business, and your products stand for.
How well you showcase your brand and communicate your message in your design can make a big difference in conversions and the level of trust you establish with your potential customers.
There is a lot of information that shows what users can find more attractive and pleasing to the eye in terms of website style and features. For example, most internet users look at websites in an F shaped pattern, meaning websites that have a strong header and a sidebar on the left side. For a lot of internet users, a website design is also a source of trust. People tend to trust websites with a better design. In fact, 94 percent of internet users say that web design is a reason they don’t trust a website. If it doesn’t look convincing or gives the impression that the product is the same quality as the website, those negatives will send customers looking elsewhere.
But why tell you what works, when we can show you!
Check out a couple of examples here of websites that use a good design and branding to establish a strong online presence that people can trust and gives the right message.
Casa M Spice Co
Casa M Spice Co has used Shopify and their theme and branding to send a message that they are a lifestyle, not just promoting a product. Their design, including a new logo, has been a welcome addition for their business.
Vapaura used Shopify and put together a clean and professional theme for promoting and selling their products. The product page is capable of showing off product options in a way that is easy for the customer to see and navigate.
You can see how these examples get their message across effectively and use great branding and design to express that message. It proves to be welcoming to customers and invites them to explore and find products.
When you are starting your Shopify store and want to pick the right theme for your design, you need to ask yourself about the experience you want to create, the features you want the store to have and how you want products to be displayed. You also want to consider how your competitors approach the design of their websites. Are there features that you want to include that they have? Are there design elements that are similar among several competitors? These are things you should be looking at when evaluating your competition.
When the time comes, enter the Shopify theme store and start going through the many themes and know that there are customization options that can make it your own.
Remember, the design of your website is everything. It is the thing people will see immediately and can be the difference between turning a visitor into a customer.
Did you find this set of tips on Shopify design helpful? Continue to check back on the Genius eCommerce blog for more updates, news, tips and trends. Or send us a message about what you’d like to see in one of our next articles. This is who we are and what we do!