Tips for Optimizing Your BigCommerce Website

BigCommerce is one of the top eCommerce platforms available. If you are using one of the top platforms, you want to get the most out of it.

At Genius eCommerce, we stay up to date on the top eCommerce platforms so you can find the right one for you and utilize its features for maximum capabilities. This is who we are and what we do.

Today, we will look at ways you can optimize your BigCommerce website.

Put Your Smartphone to Use – If you are running a business through BigCommerce, you need to be able to access information at all times. What if there is a customer that has a question about an order? Make sure you can access orders from your mobile device. Using the BigCommerce app, you can access individual orders and can review orders to get the information you need, even when you can’t get to a computer. You can’t make any changes to an order through the app, so you’ll need a computer to do that, but at least you can address a customer’s concerns or answer a few questions by getting the information, and it can be done on the go or away from a computer with the app.

List on eBay – Through the BigCommerce platform, you can access eBay easily. You can take the items listed in your BigCommerce store and also list them on eBay, placing you in one of the largest online marketplaces. Using this feature will allow you to accurately list items on eBay and add categories for where the products should appear in eBay.

Utilize Live Chat – Customers like to communicate in all sorts of ways and if you don’t want to tie up phone lines, adding live chat could be a great solution. With BigCommerce, it is easy to add the live chat feature. You can add a chat widget to your store after creating an account with live chat client platform Zopim.

 

Get Social with Facebook – Want an easy way to connect with customers? Add a like button that connects people to your Facebook page so they can follow you on social media. This is a great way to invite people to engage with you and shows your dedication to building an audience through social media networks.

Link to a Blog – Keeping up with content is a great way to get in front of more eyes. Wherever you are posting content, link up your blog with BigCommerce to make it easier for visitors to your blog to reach your eCommerce website and cross between each website without leaving the navigation.

Remind Customers of Abandoned Carts – One of the biggest reasons for lost sales is people abandoning their shopping cart after they start browsing a store and adding items. Don’t let them get away. Present one more offer that prompts customers to finish their purchase and turn browsing into a conversion. You can do this by creating a custom email that reminds customers of their abandoned cart and reminds them to finish their purchase. You can also set up additional emails to remind customers of their abandoned cart or to finish their purchase after they leave the website.

Now that you have some tips on how you can better optimize your BigCommerce website to reach more customers, engage with them and turn that into more conversions. With Genius eCommerce, we provide tips, trends and updates to help you get the most out of your eCommerce experience. This is who we are and what we do. Keep reading the Genius eCommerce blog for more.

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