There are no quick fixes and substitutes for SEO. The reality is, now more than ever, if you want your online store to succeed, you need BigCommerce SEO specialists who have the proper skills and technical expertise to actually enhance your website and help it perform better than your competitors.
BigCommerce is one of the premier eCommerce platforms on the market and hands-down one of the best options period for crafting a digital store that will act as the hub of your business. With their impressive suite of features, anyone can craft a great looking website and upload their products in no time. BigCommerce has made it relatively simple for anyone to break into the world of eCommerce, regardless of prior experience in web design.
However, what many store owners fail to realize is that this is only the first step. Without the expertise and skills that BigCommerce SEO specialists can provide for you, there is a high likelihood that your website is not going to perform all that well. In fact, it may very well be relegated to the bottom of the search results.
When your website is not optimized for SEO, it becomes difficult to gain any traction. You have to do manual or paid marketing through social media and other channels, and this can become time-consuming and costly. Not only that, these efforts immediately go away if you neglect them for too long or stop paying. The second your ad campaign stops or you forget to post on social media for a few days, you can say goodbye to the traffic. You could spend a small fortune just dumping money into paid advertising just to see if something sticks.
This is not any way to manage or build up your business. When you decide to create your store with BigCommerce, your first thought should be: what SEO tactics do I need to implement from the start in order to see real success? You need to take SEO seriously otherwise you aren’t thinking about your long-term success, or really any success at all for that matter. How Google sees your website will ultimately determine how much traffic you receive, and if you don’t make an effort to optimize, Google’s going to notice and rank your site accordingly.
Key Areas of SEO You Need to Focus On
There are several important areas of SEO that are necessary in order to get your website to properly rank, and they are often quite involved, requiring a high level of expertise and experience. While BigCommerce itself is a powerful platform that provides you with ample resources and features, there is no substitute for these critical areas of SEO, which must still be performed manually.
These areas include on-page SEO and keyword optimization, technical SEO that allows your website to be properly indexed and understood by search engines, complex link-building strategies that send authority ranking signals to Google, local SEO for establishing your business as an authority in your city or town, and the ability to interpret and act on SEO metrics derived from various tools and sources, such as Google Search Console, SEMrush, and Ahrefs, to name a few.
No matter how incredible your product is and no matter how many add-ons or extra features you pour money into for your store, there is no way to replace what BigCommerce SEO specialists can do for your business. They ultimately have the ability to transform your website into a powerhouse authority that gets on page one of Google and starts bringing in more sales.
BigCommerce SEO is Important For Long-Term Success
If you want to really invest in the long-term success of your business, you have to implement a solid SEO foundation, regardless of the platform you are working on. Even high-quality platforms such as BigCommerce don’t magically give your website the right search engine optimizations. All of this needs to be handled in the background by a team of trained professionals who have experience with ranking websites, and eCommerce stores specifically.
Since eCommerce needs specific attention toward specific products and how to rank them against similar products from competitors, the SEO is that much more technical. You need BigCommerce SEO specialists with years of experience and the drive to help you compete at the highest levels within the extremely competitive eCommerce landscape.
Here at Genius eCommerce, we make it our business to know all of the aspects of eCommerce and are able to deliver a superior experience for our clients. We specialize in BigCommerce SEO and will be able to meet your needs on every level by providing unparalleled service. If you want to excel in your niche and pull in traffic like never before, trust in Genius eCommerce to make it happen.