Amazon PPC

amazon ppc

If you already have your products listed on Amazon, you can increase your rankings and draw in more customers using Amazon’s PPC services. PPC on Amazon can be an amazing tool for finding consumers who are ready to make a purchase and introducing them to your products. We’re here to help your business make the most of this advertising service. We are here to help you.

1

Increase your sales

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Promote your brand

3

Optimize your ROI

amazon ppc

Sponsored Products

Purchasing sponsored products positions is an effective way to increase the visibility of your products. By targeting certain search keywords, you can ensure that your products feature prominently on the results page.

Product Display Ads

This Amazon PPC option places ads for your products based on customer interest. You can advertise alongside competing or complementary products directly on product pages. Targeting these ads to the correct user base can help attract attention to your products and your brand.

BigCommerce
Shopify Plus
Magento
Volusion

getting results with amazon ppc

Amazon tries to make the process of advertising through their site simple, but getting the best results out of any PPC campaign takes a lot of hard work. Spending months of trial and error bidding on expensive keywords that will not yield conversions will just make your campaign a drain on your business. We can help you develop a targeted campaign from day one that will help you increase product sales and see a fantastic ROI.

WE’RE EXPERTS IN ECOMMERCE PPC

Google Shopping

Google Shopping

Marketing with PPC is a great way to get seen, but the true challenge is making sure the right people are seeing your ads.

Amazon PPC

Amazon PPC

Deciphering analytics and seeing where we can improve your bids and campaign techniques is our speciality.

Remarketing

Remarketing

Our PPC team knows the little details that can make a huge difference in your conversions and get you that lower CPC values and raise your ROI.

Dynamic Marketing

Dynamic Marketing

If you’ve had difficulty pulling off PPC in the past or you just want to hit the ground running, let our experts handle the legwork for you.

amazon ppc tidbits

Keywords

Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.

Google / Facebook / Amazon & Bing

Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.

One Dedicated Project Manager

Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.

Search Network

PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.

Detailed Keyword Research

We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.

Banner / Image Ads

The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.

Remarketing / Retargeting

Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.

Analytics Analysis

In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.

Conversion Tracking

Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.

Adtext A/B Testing

Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.

Weekly Reporting

We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.

Monthly Reporting

Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.

measurable seo results.

Mac of all Trades

Mac of all Trades

increase in organic traffic in 1 year

27%

increase in organic revenue in 1 year

13%
read more
HB Sports

HB Sports

increase in organic traffic in 3 months

58%

increase in organic revenue in 3 months

166%
read more
iDemiGods

iDemiGods

increase in organic transactions

400%

increase in organic revenue

115%
read more

clients.
we don’t make this stuff up.

"I had the pleasure of working with Genius eCommerce® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. Me personally I’ve always been a bit skeptical when it comes to SEO but Genius eCommerce® actually helped me to understand how it all works. Hats off to them."

Jason F.
WholesaleTrucking

"Really enjoy working with the Genius eCommerce® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. They are extremely knowledgeable about what search engines want and after only a month and a half I jumped in rankings for several keywords I was targeting. They even helped me with blogging which I never really had time for before. I’m constantly getting little updates from them, communication is constant and very direct. Very happy with the results so far."

Janet W.
Shop Sunflower Boutique

"They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. I like how they are always communicating with us, providing updates and progress on what’s going on. My goal for hiring Genius eCommerce® was to rank more of my products and increase my traffic and I have to say we’re on track to expand my campaign. These guys know their stuff."

Rob G.
Armada Co.

"The team at Genius eCommerce® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences working with marketing agencies, but I had no idea they’d be able to bring me more traffic so fast. It only took a couple weeks - 5 out of 5 stars."

Steven W.
Apparel Farm

"I have one thing to say about Genius eCommerce®. If you want creative ways to build traffic and sales, hire these guys. They know what they’re doing."

James O.
Adrenaline Fuel Nutrition

"We have been working with Genius eCommerce® for several months at this point and we are very impressed with what they have been able to do for us. Several page one rankings, more organic traffic and sales, constant updates. They are very data-driven and are helping us better understand our Google analytics and BigCommerce stats. Whenever we have a question they’re also really good about getting back to us quickly. Highly recommend them!"

Aubrey C.
Coastline Denim

Synchrony
Sincerely Nuts
Steinway & Sons
Rollie
Mac of all Trades
Hitachi

these we make.
our blog.

November 13, 2020

SEO may be an ever-changing landscape, but certain constants remain. Knowing how to put the right techniques into play may determine how well your eCommerce website performs […]