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BigCommerce SEO

does your bigcommerce store
generate enough sales?

Improve organic traffic, increase brand awareness, and get more conversions by working with a top
eCommerce digital agency.


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    BigCommerce Elite Partner

    a strategy-driven
    bigcommerce seo agency Get the boost your eCommerce website needs and increase traffic,
    leads, and sales with Genius eCommerce®

    bigcommerce seo for increased lead generation and growth

    Improve organic traffic, increase brand awareness, and dominate your industry with our tried-and-true BigCommerce SEO strategies.

    Get a FREE In-depth SEO and PPC Analysis

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    Bigcommerce seo & digital marketing experts

    Your store has launched, and now it’s time to start attracting customers. You’ve tried several methods, including posting on social media and telling your friends and family, but it feels like nothing is working. You know that ranking on the front page of Google would bring you a steady stream of traffic and sales, but you don’t know how to get there. Does this sound like you?

    Many business owners like yourself know that SEO, or search engine optimization, is critical for the success of any website. Chances are you are here right now because you know the importance of BigCommerce SEO but don’t know where to turn next. You need a BigCommerce Elite Agency Partner who knows how to properly optimize every aspect of your website, so it will gain traction in the search engines and start bringing in traffic and conversions.

    SEO can make or break the success of your eCommerce business. If you aren’t getting those page one results, you’re going to be missing out on the steady organic traffic that’s so important for the health of any online business. To rank well in today’s eCommerce world, you need to deliver a trustworthy, streamlined, and informative experience that not only helps your users find what they are searching for, but also helps turn them into loyal customers.

    what’s behind genius ecommerce®?

    Our BigCommerce SEO specialists were already among the best eCommerce SEO campaign strategists in the world before they joined forces at Genius eCommerce®. They routinely helped clients from all over the world reach top positions in search results for highly competitive keywords. However, they understood they could achieve more by joining forces and offering specialized BigCommerce store optimization solutions for merchants who needed to outrank their competition while increasing sales and revenue. Genius eCommerce® has one mission: to help businesses expand their reach by unleashing the full potential of their BigCommerce site.

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    The Genius eCommerce® Mission

    Our main goal is to give our clients the necessary tools to outrank their competition on search results and leverage every channel they can capitalize on. After we conduct a thorough competitive analysis of your website, we will be able to answer all your questions:

    How much do our BigCommerce SEO Services cost?

    The answer depends on who you are competing against. Every industry and vertical requires specific channels to reach their audiences effectively. During the discovery phase we will tell you where you stand, how to allocate your marketing budget, and how to make every dollar count. One thing is certain: BigCommerce SEO offers an unlimited potential for customization and expansion, but only our BigCommerce SEO experts can tell you exactly how to use it to your advantage.

    How Long Will It Take To See Results?

    SEO is always a long-term commitment that brings ever more benefits the longer you follow a strict plan devised by true BigCommerce experts. A successful SEO campaign requires that you keep your hand on the pulse of your marketing strategy. The keywords you attack will help determine how long it will take to get to the top of search engine results and reel in more organic traffic. However, you need to combine them with a carefully crafted BigCommerce SEO strategy that delicately balances customization, content creation and conversion funnels so you can start climbing positions at a steady pace. Remember, the real goal is to place your brand at the top of search results and in front of thousands of eager audiences ready to convert. Genius eCommerce® does not settle for less than the top spots where 65% of clicks happen, and you shouldn’t either.

    Is BigCommerce the best platform for SEO?

    There is no “best platform,” there are only best practices. Today, a highly optimized eCommerce site is essential to attract organic traffic that is ready to convert within minutes. BigCommerce brings unique features to the table that make it a powerful platform for SEO and lead generation. However, you need to partner with SEO experts with the necessary know-how to leverage every BigCommerce feature that gives your business an edge, making your site a truly automated selling machine.

    This is where genius bigcommerce SEO comes in.

    We know the ins and outs of BigCommerce SEO that can often be overlooked, such as proper interlinking between pages and the need for authoritative backlinks. We help you produce the best content possible for increased search engine results, varying between off-page content that builds site authority, and on-page blog articles that showcase your brand’s unique voice and expertise while also amplifying the ranking potential of your website.

    When you need effective SEO guidance that’s relevant to the world of eCommerce, you will see quickly why we here at Genius eCommerce® are considered experts at what we do. We can help you take significant strides to improve your organic rankings and ultimately help your business grow.

    bigcommerce elite seo partner

    What you get with bigcommerce SEO elite partner

    Working with an Elite BigCommerce SEO partner gives you access to an expert team that knows exactly what it takes to craft a campaign that gets results.

    SEO isn’t just about placing keywords in a few select places and assuming everything is just going to work out. You need a constant stream of highly optimized content and a website that functions and performs as expected.

    Why choose us? We know how to get results.

    You want to climb the SERPs, get more traffic, and dominate your niche or industry. Having an expert team handling these efforts for you can make a huge difference in how your website behaves, as well as the overall trajectory of your business. BigCommerce may come with an array of incredible features, but SEO doesn’t happen on its own. If you want page one results, you need a team that not only understands all there is to know about BigCommerce as a platform, but also exactly how to perform best SEO practices with it.

    As an Elite BigCommerce SEO partner, Genius eCommerce® excels in constructing effective strategies tailored specifically to your industry. We are a unique ecommerce marketing agency that understands the importance of producing relevant and informative content that focuses on your targeted keywords, informs your customers, and promotes your website. Our smart SEO plans are designed to build your online presence, improving your ranking, traffic, and conversions.

    your bigcommerce seo agency

    Genius eCommerce® is helping countless BigCommerce online stores ride the eCommerce wave by providing long-term results and success.


    Expert BigCommerce Website Design Strategists

    You need a website that is 100% functional, intuitive, and with high SEO value. Our BigCommerce website design consultants will describe in great detail how you can make your website effortlessly guide users towards conversion, making search engines fall in love with your store. We help you achieve lightning-fast load speeds, design click-efficient shopping carts, and implement one-click checkout systems that drastically reduce bounce and cart abandonment rates.

    Keyword Research

    Keyword Research

    Keywords are the link between what people need and what your store is able to do for them. You need a perfectly executed keyword strategy that not only focuses on high-value search terms but also finds valuable opportunities your competitors are not aware of. The BigCommerce SEO experts at Genius eCommerce® will perform a thorough user behavior analysis and uncover the questions your buyer persona would like to get answers to. Capitalize on our state-of-the-art tools and techniques to craft an efficient content strategy that gives you the highest ROI.

    Technical SEO

    Technical SEO

    BigCommerce lets users build and customize great-looking websites and stores. However, the open-source nature of this platform allows for customization options that demand in-depth technical SEO knowledge to make sure all features and integrations work in perfect harmony and provide a seamless navigation experience. Our BigCommerce SEO experts will painstakingly analyze more than 200 factors that make your website tick and optimize each one for peak performance. The end result is a store that both users and search engines will love crawling, increasing your rankings, traffic, and conversion rates.

    Relevant Backlinks

    Backlinking Strategy

    Backlink building is always an important part of any SEO strategy. However, high-quality backlinks are difficult to obtain because you must offer content that is valuable for visitors and other websites. Your website must be enticing enough for others to link back to your pages and generate additional traffic. Search engines favor websites that get a lot of backlinks, but they´re constantly monitoring the quality of these links. Genius eCommerce® BigCommerce SEO experts will craft a content strategy that maximizes your potential of getting high-value and organic backlinks from authoritative sources.

    Free PPC & eCommerce SEO Audit

    Get a free PPC and eCommerce SEO audit that reveals the factors that are causing your website to lag behind. You will be surprised at what our detailed reports can reveal, and we are certain that you will want to start working with us right away and find out how Genius eCommerce® can take your BigCommerce website to the next level.

    BigCommerce allows merchants to create incredibly beautiful and awe-inspiring websites. However, there is no point in having an nice-looking store that nobody can find or does not offer a clear customer journey. The wizards at Genius eCommerce® will quickly find all the pain points in your website by performing on-page and off-page technical audits, as well as a competitive analysis to identify the core problems your BigCommerce store needs to address.

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    BigCommerce SEO FAQs

    How Important are BigCommerce SEO Services?

    Google is poised to remain the most important source of organic traffic. This means that, if you want to outpace your competitors, you need to outperform them on the first page of search results for queries related to your business. It is the most cost-effective way to dramatically boost organic traffic and conversions. 50% of people start their customer journey by performing a Google search looking for solutions or doing price comparisons between providers. 75% of them click on the first set of organic results, and you need BigCommerce SEO services to make sure you’re right there, making it vital for merchants who are serious about dominating their industry.

    Will SEO Increase My Website Traffic?

    SEO continues to be the most cost-effective way to increase your online visibility. SEO is basically a process that you must go through to show Google that your site offers the most valuable information to user queries. This process of trust-building is earned through constant work and always sticking to Google’s terms of use and SEO best practices. A website that does not follow a consistent marketing strategy, or keeps switching their SEO focus, will be deemed untrustworthy by Google, lowering its chances of ever making it to the first page of results. It takes time and discipline to earn Google’s trust. The wizards at Genius eCommerce® will not stop working until you outrank your competitors and position your business as an authority in your industry.

    Is the BigCommerce Platform Good for SEO?

    SEO allows your BigCommerce store to reach privileged positions in the search engine results page by optimizing your site´s structure, content, and backlink strategy. The idea is to make Google and your audiences fall in love with your brand by making it easier for them to find you and navigate through your website. Factors such as load speeds, rich and unique content, backlinks from authoritative websites, and smart keyword strategies, let Google know that your page is made to satisfy your user´s expectations, so it recommends it by placing it among the first results.

    How Can I Optimize My BigCommerce Store Best For SEO?

    The answer is simple: by following a solid strategy built on hard data and an expertly crafted SEO campaign. It does not mean you cannot do some things on your own. However, your competitors are most likely applying basic SEO concepts such as keyword research and leveraging every BigCommerce SEO feature they can find. At Genius eCommerce® we recommend performing a thorough eCommerce SEO audit along with comprehensive competitive research. It is the only way to avoid common pitfalls merchants encounter when designing their websites, and a full report will also accurately pinpoint the factors that need urgent attention. This will drastically improve the accuracy of your keyword research results and allows our expert BigCommerce SEO team to design a focused SEO strategy and ensure long-term success.

    How much work is involved in a BigCommerce SEO campaign?

    Specialized Bigcommerce SEO agencies exist for a reason. Most business owners are busy taking care of their customers and barely have the time to perform full-time SEO duties efficiently. Some manage to give their online stores some traction, however the results are typically disappointing. BigCommerce SEO companies give business owners the opportunity to have a team of digital marketing experts at their disposal, while they do what they do best: serve their customers. Keeping up with changes in Google’s algorithm and search volume fluctuations requires a dedicated team and specialized tools. The experts at Genius eCommerce® consistently monitor these trends and will make recommendations to best help you capitalize on these opportunities.

    How Long does SEO take to show results?

    First, we need to understand that competition varies from industry to industry. The advantages of building an online store on BigCommerce is that it provides your business with enough flexibility to quickly adapt to your specific market. After we perform a completely free eCommerce SEO audit on your website, we will be able to give you a precise estimate on how long it will take SEO to increase your rankings and organic traffic. Properly optimizing a BigCommerce based website usually takes several weeks, but the real results will largely depend on the keywords we choose to attack, the quality of your content, and the budget you allocate for marketing efforts.

    Can SEO Keep My BigCommerce Store On The First Page?

    Google strives to provide its users with the best overall experience and the most relevant information for user queries. Therefore, SEO ends up being the most effective way to keep any website among the first organic results. An expertly crafted BigCommerce SEO strategy will take into account every single factor that impacts your website’s performance. Technical SEO, content production, backlink strategies, and even discovering search terms your competitors have failed to target, are all part of a perfectly executed SEO campaign. Genius eCommerce® ensures that Google notices your website has a unique content and sales proposition for its users. Partner with our BigCommerce SEO experts to propel your website to the first spots of the search results and keep your website there for a long time.

    Can Negative SEO Hurt My BigCommerce Store?

    Certain competitors or malicious actors might target websites they feel are a threat to their business. Depending on their resources, they can launch DDoS attacks to make your website slower or inaccessible, or they might post hundreds of bad reviews on business listing sites. These are the most common negative SEO tactics out there. However, you can also be a victim of inexperienced SEOs who promise to make you rank by generating thousands of backlinks that point to your website. These black hat SEO tactics might prove useful in the short-term, but Google heavily penalizes artificial backlink building schemes. To make sure your organization is not hurt by malicious attempts, you need a specialized team of BigCommerce SEO experts who take care of every technical aspect that might affect your standings with the search engines. Genius eCommerce® ensures all your plugins are up-to-date, and performs routine backlink audits to disavow toxic links that might affect your position in the search results.

    Will SEO Help My Business Increase In Revenue?

    A telling sign of an expertly executed SEO campaign is a noticeable increase in net revenue. However, this is not solely achieved by an increase in traffic or click-through rates. Our BigCommerce SEO experts make sure that your website offers a seamless customer experience and that visitors know precisely what to do in order to convert. We also craft effective content strategies that span through all relevant channels, making sure your products and services pique the interest of audiences who are looking for the products and services you offer. SEO is much more than just increasing your clicks and impressions, it is about offering value to eager audiences and helping them find what they want.

    Why Is Genius eCommerce® My Best Choice For BigCommerce SEO?

    You’re here because you know your BigCommerce online store has the potential to bring in more customers and revenue, but no matter how hard you try, your competitors still manage to outperform you. The platform has unlimited potential, but very few know how to wield it and make the most of it. If you want to see real results, check out our case studies that show dramatic improvements in every metric for our customers thanks to long-term partnerships and trust. Give us a direct call and let’s discuss the next steps in your path to dominating your niche and competitors. Take advantage of our free eCommerce audit tool and seize the opportunity to work alongside our Genius eCommerce® SEO experts.

    BigCommerce Tips and Tricks

    BigCommerce has experienced incredible growth over the years due to its unique features, making it one of the most powerful and versatile eCommerce platforms. However, in order to outpace your competitors, you need to partner with BigCommerce SEO experts to gain access to a wealth of incredible tools and features that will power up your lead generation and conversion stats.

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    Here are some BigCommerce tips and tricks you can start applying to get ahead of the competition:

    Watch out for duplicate content

    When you have an ever-expanding catalog of products, copying and pasting product descriptions sounds like an efficient use of your time. However, in the world of SEO that is heavily frowned upon. Google loves new and unique content, therefore, if your store is offering the same content as the manufacturer or other competitors, it won’t find any valid reason to give your website any preference.

    Additionally, your users want information they won’t find anywhere else. They have read these generic product descriptions already so they want your specialized opinion on the subject. Unique content is more likely to be read and shared, giving you incredibly better chances to get backlinks and bring in more traffic.

    There are many BigCommerce features that, if properly implemented, will allow you to effortlessly change product descriptions to adapt to new keyword strategies or search trends while keeping your content unique.

    Maintain A Proper Internal Linking Structure

    Your users should be able to see a clear path that leads them to what they want to obtain from your website. A well-thought-out linking structure will make it easier for your visitors to find what they want and checkout without having to go through any unnecessary steps. Your general link structure must be functional to the kind of audiences you wish to target, which of course depends on your industry.

    There are many factors to consider when designing a site´s structure. If you want an intuitive website that offers a seamless experience for your visitors, partner with an experienced team of BigCommerce experts like Genius eCommerce and let us design the most efficient link structure for your store.

    Learn The Technical Aspects Of Running A BigCommerce Store

    BigCommerce offers great features out of the box, and many require minimal website development knowledge. However, if you really want to get the most out of your online store, you need to dig deeper into the technical aspects of your website.

    Because this platform is completely customizable, it allows you to control almost every single aspect that impacts your SEO and conversion stats. However, it also means that it is very easy to set plugins improperly, install overlapping functionalities, and go overboard with widgets or images. As a principle, you need to keep an eye on your site’s sitemap.xml and robot.txt files, HTML and CSS validation, device responsiveness, URL redirects and crawl issues, canonical tags, and loading speeds.

    These factors can quickly become unmanageable if you´re also trying to run a business. It is always better to hire the best eCommerce SEO agency and save time and money. This will guarantee a constant flow of high-quality leads by keeping the technical side of your online store at peak performance.

    Keep Your BigCommerce Store Images Optimized

    BigCommerce allows you to effectively use visual cues to guide your visitors through the store. However, if your images are not properly sized, your beautiful design might become a complete hindrance, getting in the way of your user’s experience.

    The best way to ensure proper navigation and integration across all of your sales channels is to keep a uniform size and resolution for your product images. It not only gives your brand a cohesive and recognizable look, but it also helps keep your website’s load speeds in check. However, you should never neglect aesthetic factors. High-quality images and great-looking websites tend to be more alluring than outdated catalogs and low-resolution pictures.

    You must find the right balance to offer the best possible quality to your users while keeping all other SEO factors under control. You also need to make use of alt tags so Google understands what your images convey. It helps your images and pages get featured in image searches, drastically increasing your chances of being found, and also helps people with impaired visibility that use screen readers understand pictures when browsing.

    If your BigCommerce catalog contains hundreds or thousands of products, resizing and creating alt tags can become overwhelming. That’s why so many merchants partner with our experienced BigCommerce SEO specialists. They need fast and efficient ways to maximize their website’s performance without sacrificing time and money in the process.

    Design a High-Quality Backlink Strategy

    Links that point to your store add considerable value to your eCommerce SEO efforts. Backlinks serve as votes of confidence issued by authoritative sites, and Google takes them into account when evaluating a site’s value in searches. However, not all links have a positive impact on your website’s performance. That is why crafting a well-thought-out backlink strategy that only includes high-quality referrals from reputed sources is vital if you want your eCommerce store to outpace your competition and establish your brand as a trusted source of information and solutions.

    Finding and securing the right backlinks for your business takes time and research. The best way to secure valuable backlinks is to consistently write engaging and informative content in the form of blog posts, newsletters, social media posts, and other pieces of content that users are willing to consume and share. Genius eCommerce® is a team of expert BigCommerce SEO strategists with years of experience designing and executing effective content and backlink strategies based on user behavior data.

    measurable seo results.

    seo results Mac of all Trades

    Mac of all Trades

    increase in organic traffic in 1 year


    increase in organic revenue in 1 year

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    seo results HB Sports

    HB Sports

    increase in organic traffic in 3 months


    increase in organic revenue in 3 months

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    seo results iDemiGods


    increase in organic transactions


    increase in organic revenue

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    FREE In-depth SEO and PPC Analysis

    valid to new merchants only

    we don’t make this stuff up.

    "I had the pleasure of working with Genius eCommerce® on two separate projects, and they did an incredible job both on SEO and PPC and were able to hit all of my goals sooner than I expected, which was a nice surprise. Me personally I’ve always been a bit skeptical when it comes to SEO but Genius eCommerce® actually helped me to understand how it all works. Hats off to them."

    Jason F.

    "Really enjoy working with the Genius eCommerce® team on our SEO campaign. Their process is really transparent and I always knew what was going on without having to constantly chase people. They are extremely knowledgeable about what search engines want and after only a month and a half I jumped in rankings for several keywords I was targeting. They even helped me with blogging which I never really had time for before. I’m constantly getting little updates from them, communication is constant and very direct. Very happy with the results so far."

    Janet W.
    Shop Sunflower Boutique

    "They simplified everything so even I could understand it, which was a plus. They worked fast to get my campaign started and I saw results within the first few weeks. I like how they are always communicating with us, providing updates and progress on what’s going on. My goal for hiring Genius eCommerce® was to rank more of my products and increase my traffic and I have to say we’re on track to expand my campaign. These guys know their stuff."

    Rob G.
    Armada Co.

    "The team at Genius eCommerce® listened to all of my concerns and were able to create a strategy based on my business goals. I knew it took time to get results from SEO work because of my previous experiences working with marketing agencies, but I had no idea they’d be able to bring me more traffic so fast. It only took a couple weeks - 5 out of 5 stars."

    Steven W.
    Apparel Farm

    "I have one thing to say about Genius eCommerce®. If you want creative ways to build traffic and sales, hire these guys. They know what they’re doing."

    James O.
    Adrenaline Fuel Nutrition

    "We have been working with Genius eCommerce® for several months at this point and we are very impressed with what they have been able to do for us. Several page one rankings, more organic traffic and sales, constant updates. They are very data-driven and are helping us better understand our Google analytics and BigCommerce stats. Whenever we have a question they’re also really good about getting back to us quickly. Highly recommend them!"

    Aubrey C.
    Coastline Denim

    Sincerely Nuts
    Steinway & Sons
    Mac of all Trades

    these we make.
    our blog.

    March 25, 2022

    Many business owners and entrepreneurs are constantly looking for ways to build an online store and create a reliable form of passive revenue. On the other hand,…