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Google is poised to remain the most important source of organic traffic. This means that, if you want to outpace your competitors, you need to outperform them on the first page of search results for queries related to your business. It is the most cost-effective way to dramatically boost organic traffic and conversions. 50% of people start their customer journey by performing a Google search looking for solutions or doing price comparisons between providers. 75% of them click on the first set of organic results, and you need BigCommerce SEO services to make sure you’re right there, making it vital for merchants who are serious about dominating their industry.

SEO continues to be the most cost-effective way to increase your online visibility. SEO is basically a process that you must go through to show Google that your site offers the most valuable information to user queries. This process of trust-building is earned through constant work and always sticking to Google’s terms of use and SEO best practices. A website that does not follow a consistent marketing strategy, or keeps switching their SEO focus, will be deemed untrustworthy by Google, lowering its chances of ever making it to the first page of results. It takes time and discipline to earn Google’s trust. The wizards at Genius eCommerce^® will not stop working until you outrank your competitors and position your business as an authority in your industry.

SEO allows your BigCommerce store to reach privileged positions in the search engine results page by optimizing your site´s structure, content, and backlink strategy. The idea is to make Google and your audiences fall in love with your brand by making it easier for them to find you and navigate through your website. Factors such as load speeds, rich and unique content, backlinks from authoritative websites, and smart keyword strategies, let Google know that your page is made to satisfy your user´s expectations, so it recommends it by placing it among the first results.

The answer is simple: by following a solid strategy built on hard data and an expertly crafted SEO campaign. It does not mean you cannot do some things on your own. However, your competitors are most likely applying basic SEO concepts such as keyword research and leveraging every BigCommerce SEO feature they can find. At Genius eCommerce^® we recommend performing a thorough eCommerce SEO audit along with comprehensive competitive research. It is the only way to avoid common pitfalls merchants encounter when designing their websites, and a full report will also accurately pinpoint the factors that need urgent attention. This will drastically improve the accuracy of your keyword research results and allows our expert BigCommerce SEO team to design a focused SEO strategy and ensure long-term success.

Specialized Bigcommerce SEO agencies exist for a reason. Most business owners are busy taking care of their customers and barely have the time to perform full-time SEO duties efficiently. Some manage to give their online stores some traction, however the results are typically disappointing. BigCommerce SEO companies give business owners the opportunity to have a team of digital marketing experts at their disposal, while they do what they do best: serve their customers. Keeping up with changes in Google’s algorithm and search volume fluctuations requires a dedicated team and specialized tools. The experts at Genius eCommerce^® consistently monitor these trends and will make recommendations to best help you capitalize on these opportunities.

First, we need to understand that competition varies from industry to industry. The advantages of building an online store on BigCommerce is that it provides your business with enough flexibility to quickly adapt to your specific market. After we perform a completely free eCommerce SEO audit on your website, we will be able to give you a precise estimate on how long it will take SEO to increase your rankings and organic traffic. Properly optimizing a BigCommerce based website usually takes several weeks, but the real results will largely depend on the keywords we choose to attack, the quality of your content, and the budget you allocate for marketing efforts.

Google strives to provide its users with the best overall experience and the most relevant information for user queries. Therefore, SEO ends up being the most effective way to keep any website among the first organic results. An expertly crafted BigCommerce SEO strategy will take into account every single factor that impacts your website’s performance. Technical SEO, content production, backlink strategies, and even discovering search terms your competitors have failed to target, are all part of a perfectly executed SEO campaign. Genius eCommerce^® ensures that Google notices your website has a unique content and sales proposition for its users. Partner with our BigCommerce SEO experts to propel your website to the first spots of the search results and keep your website there for a long time.

Certain competitors or malicious actors might target websites they feel are a threat to their business. Depending on their resources, they can launch DDoS attacks to make your website slower or inaccessible, or they might post hundreds of bad reviews on business listing sites. These are the most common negative SEO tactics out there. However, you can also be a victim of inexperienced SEOs who promise to make you rank by generating thousands of backlinks that point to your website. These black hat SEO tactics might prove useful in the short-term, but Google heavily penalizes artificial backlink building schemes. To make sure your organization is not hurt by malicious attempts, you need a specialized team of BigCommerce SEO experts who take care of every technical aspect that might affect your standings with the search engines. Genius eCommerce^® ensures all your plugins are up-to-date, and performs routine backlink audits to disavow toxic links that might affect your position in the search results.

A telling sign of an expertly executed SEO campaign is a noticeable increase in net revenue. However, this is not solely achieved by an increase in traffic or click-through rates. Our BigCommerce SEO experts make sure that your website offers a seamless customer experience and that visitors know precisely what to do in order to convert. We also craft effective content strategies that span through all relevant channels, making sure your products and services pique the interest of audiences who are looking for the products and services you offer. SEO is much more than just increasing your clicks and impressions, it is about offering value to eager audiences and helping them find what they want.

You’re here because you know your BigCommerce online store has the potential to bring in more customers and revenue, but no matter how hard you try, your competitors still manage to outperform you. The platform has unlimited potential, but very few know how to wield it and make the most of it. If you want to see real results, check out our case studies that show dramatic improvements in every metric for our customers thanks to long-term partnerships and trust. Give us a direct call and let’s discuss the next steps in your path to dominating your niche and competitors. Take advantage of our free eCommerce audit tool and seize the opportunity to work alongside our Genius eCommerce^® SEO experts.