bigcommerce seo
bigcommerce seo & digital marketing experts
Your store has launched, and now it’s time to start attracting customers. You’ve tried several methods, including posting on social media and telling your friends and family, but it feels like nothing is working. You know that ranking on the front page of Google would bring you a steady stream of traffic and sales, but you don’t know how to get there. Does this sound like you?
Many business owners like yourself know that SEO, or search engine optimization, is critical for the success of any website. Chances are you are here right now because you know the importance of BigCommerce SEO but don’t know where to turn next. You need a BigCommerce Elite Agency Partner who knows how to properly optimize every aspect of your website, so it will gain traction in the search engines and start bringing in traffic and conversions.
SEO can make or break the success of your eCommerce business. If you aren’t getting those page one results, you’re going to be missing out on the steady organic traffic that’s so important for the health of any online business. To rank well in today’s eCommerce world, you need to deliver a trustworthy, streamlined, and informative experience that not only helps your users find what they are searching for, but also helps turn them into loyal customers.
This is where genius ecommerce® comes in.
We know the ins and outs of BigCommerce SEO that can often be overlooked, such as proper interlinking between pages and the need for authoritative backlinks. We help you produce the best content possible for increased search engine results, varying between off-page content that builds site authority, and on-page blog articles that showcase your brand’s unique voice and expertise while also amplifying the ranking potential of your website.
When you need effective SEO guidance that’s relevant to the world of eCommerce, you will see quickly why we here at Genius eCommerce are considered experts at what we do. We can help you take significant strides to improve your organic rankings and ultimately help your business grow.
what you get with bigcommerce elite seo partner
Working with an Elite BigCommerce SEO partner gives you access to an expert team that knows exactly what it takes to craft a campaign that gets results.
SEO isn’t just about placing keywords in a few select places and assuming everything is just going to work out. You need a constant stream of highly optimized content and a website that functions and performs as expected.
why choose us? we know how to get results.
You want to climb the SERPs, get more traffic, and dominate your niche or industry. Having an expert team handling these efforts for you can make a huge difference in how your website behaves, as well as the overall trajectory of your business. BigCommerce may come with an array of incredible features, but SEO doesn’t happen on its own. If you want page one results, you need a team that not only understands all there is to know about BigCommerce as a platform, but also exactly how to perform best SEO practices with it.
As an Elite BigCommerce SEO partner, Genius eCommerce® excels in constructing effective strategies tailored specifically to your industry. We understand the importance of producing relevant and informative content that focuses on your targeted keywords, informs your customers, and promotes your website. Our smart SEO plans are designed to build your online presence, improving your ranking, traffic, and conversions.
your bigcommerce elite seo partner
With Genius eCommerce®, we help you implement effective techniques and provide invaluable insight into the following key areas of SEO
Keyword Research
At the start of our SEO campaign, we begin by performing extensive research on specific keywords that relate to your business and show potential opportunities for getting your site ranked. Meticulous keyword research is the heart of any well put-together SEO campaign, and we excel at it. We collaborate closely with clients to select the most impactful keywords in their industry and utilize these terms throughout the campaign to guide the course of our work.
Technical SEO
When it comes to effective SEO, it’s not just about the quality of your blog content or products. Factors such as your sitemap, structured markup, duplicate content, mobile fluidity, and page speed all play a significant role in how search engines rank your website. We reach beneath the surface of on-page SEO to ensure your site meets Google’s stringent expectations.
Content Writing
Content is still king when it comes to user experience and SEO. This is the best way to build the authority of your website, by providing relevant and useful information to your users. Our SEO campaigns include ample content generation in the form of detailed blog posts, contextual offsite articles, press releases, and more.
Relevant Backlinks
There’s no substitute for authoritative backlinks. Genius eCommerce® understands the need for establishing a healthy and relevant backlink portfolio, which includes creating various offsite articles that utilize your keywords and point directly to your most important pages, for maximum ranking and traffic potential.
BigCommerce Tidbits
Make Keyword Research a Priority
Your BigCommerce SEO campaign will only be a success if you put proper research into keywords that can improve your rankings. Finding long-tail keywords that have favorable search volume and are not a focus of your competition can give you the upper hand on early success in your campaign.
Write Unique Product Descriptions
BigCommerce SEO can be more effective if the content you put out is unique. This is especially true of product descriptions. Don’t just use the information provided by the manufacturer. Give it your own unique spin and add descriptions you create that will resonate with search engines and engage customers to complete a purchase.
Don’t Cram Keywords
You want to include keywords in product descriptions and headlines, but don’t force the keyword into places where it doesn’t fit naturally. Copy should be able to flow naturally and be easy to read. You may think using a keyword as much as possible will help your SEO, but it actually is not beneficial to overstuff content with keywords.
Include Keywords in Page Titles and URLs
You should always try to include the target keyword in your BigCommerce store page titles and URLs. Many customers search for specific items, so using specific target keywords can help get those pages ranked higher on search engine results and improve click-through rate.
Product Content Should Match Headline
There is nothing worse than targeting a keyword, drawing the attention of a potential customer, and having them click through to a link where the headline says one thing and the rest of the content says another. Creating trust with your visitors is essential, so make sure the content matches the headline and offers value to your customers.
Feature Customer Reviews
Customer reviews are a great form of on-page content and serve several purposes. Updating your pages is good for BigCommerce SEO, so adding new reviews is a way to keep your pages (and your customers) up to date. Reviews also influence customers to make a purchase by building the trust of new visitors.
Write Regular Blog Content
The more you write, the more trust you build with search engines. Search engines are most responsive to websites that have a constant stream of content production that is both new and unique. To achieve success, you need to be constantly producing new and valuable content.
Add Videos to Product Pages
Videos are another form of content that can be tagged with keywords and can offer the customer a lot of value. Videos are a great way to demonstrate a product or show its features, and search engines like to see a variety of content in different formats such as high-quality photos and videos.
Increase Website Speed
Search engines also take notice of websites that perform well. You can have a BigCommerce website that looks great, shows off the product well and uses keywords properly, but if it doesn’t load quickly or function as it should, it will still have some struggles with ranking. Compressing images, keeping custom coding to a minimum, and avoiding large font can improve your website speed, which should help rankings.
Meta Descriptions
Meta descriptions are like product descriptions but for entire website pages, not just products. If you want to draw people to your BigCommerce store’s blog, your About Us page or your homepage, well-written and engaging meta descriptions can help encourage people to click through. Be concise and feature your target keyword in the description to improve your chances of success.
measurable seo results.
clients.
we don’t make this stuff up.
these we make.
our blog.
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