Why Your Business Needs To Use Social Media

In this day and age, social media is becoming a driving force in how people communicate with one another and especially with how businesses communicate with their audience. No matter the business, if you utilize a social media platform, your audience level is going to increase. On the other hand, if your business does not take advantage of any social media platforms whatsoever, then you are sorely missing out a huge chunk of audience engagement that could greatly increase conversions.

It’s important to note, however, that not all social media platforms work for every business. Each business needs to do research and look into each platform in order to determine which ones work best for them. For example, if your business is related to fashion, there are quite a number of social media platforms that can be used. Instagram, one of the biggest social media platforms available, offers those in the fashion industry a platform in which they can harness the use of visuals to increase their audience. On top of that, Instagram offers various ways in which businesses can engage with users to create a form of communication that benefits each side.

Pinterest is another platform the fashion industry can use in order to increase their audience. Also a visually based platform, Pinterest (and Instagram for that matter) allows for users to share their favorite images, clothes, shoes, jewelry, whatever it may be, and gives them a platform in which they can create their own Pinterest fashion-related accounts that link to their favorite designers, stores, influencers, etc for future reference or style ideas and tips.

For businesses that focus on news, or content that is more text-based rather than visual-based, other social media platforms like Twitter or LinkedIn could be the ones to go after. It is known that posts with images get more conversion than those without. However, although these aforementioned platforms aren’t known for their visual effects, they both allow images to be placed with their text in order to promote the content. With a good image attached to even better content, you can draw in consumers initially with the image and then keep them entertained, informed, and engaged with the content.

Before you create an account on any social media platform, there are a few steps that should first be taken.

Do Your Research

One of the biggest mistakes people make is trying to jump onto every social platform. This isn’t necessarily a huge mistake, but it is unnecessary. Each business does not need to be on every platform. The first step to successfully using social media is to do some research as to where your target audience is and how they engage with your competitors.

Post With the Intent To Inform and Share NOT Sell

Once you’ve determined your target audience and decided on which platform(s) you’re going to utilize for your business, you’ll want to start posting content. Keep in mind, however, that each post you make should NOT be for the sole purpose of selling. Consumers don’t want products to be shoved down their throats; that’s not the reason they’re on these social platforms to begin with. What they want is to engage with their peers and follow the businesses and influencers they like and admire in order to gain some sort of informative content that helps them with whatever it is they seek. A good tip to remember is to follow the rule of 7 to 1. For every 8 posts you make, seven should be to share and inform, 1 should be sell.

Take Advantage of User-Generated Content and Peer-to-Peer Marketing

According to PulpStrategy, 92% of people base their buying decisions based on what their peers are saying. If you want to gain traction within your industry, a great step to do this is to take advantage of user-generated content. Consumers find that content produced by their peers is more trustworthy than advertisements that are being fed to them. One way to benefit from this is to do some more research into who your customers are and what they are posting. If your customers have a high following and post something that is directly related to your business or your products, it’s worth reaching out and offering them a discount or a free gift if they post your product onto their social media platforms.

Fore more information on eCommerce business solutions and ideas, check out our other articles on Genius eCommerce and feel free to post your social media success stories and tips in the comments below.

Buff Up Your Ecommerce Storefront With These Three Hot Tips

Three Ways to Improve Your eCommerce Storefront

Running an eCommerce site takes guts and perseverance that many strive to obtain. The competition is steep and the payoff can be slow, but with the right attitude and strategy, you can turn your storefront into an eCommerce behemoth. In the end, it comes down to being diligent and paying attention to details. You need to understand your customer, and not just your customer, but people in general. On a psychological level, you need to comprehend exactly why someone likes what they like and how you can further incorporate that feeling into your site.


1Digital Agency has been surfing the world of eCommerce with ease since 2012, and we’re happy to share some of our knowledge with you. When it comes to running an eCommerce store, nobody knows the ropes better than us, and with three important factors, we can teach you to navigate eCommerce just like we do. There’s no point in stewing over negative sales or poor traffic. Instead, why not take action?


We’ve compiled a list of three sure-fire ways to bulk up your eCommerce storefront into a customer snatching machine. With these three steps checked off, you can assure yourself that your store is performing to the best of its abilities. Take a moment to read through them all and see if your store brings the necessary ammo to the battle of eCommerce.

NUMBER ONE: Organize and Consolidate Your Store’s Items

Have you ever been to a restaurant where the menu is twenty pages long? It’s stressful, right? You end up sifting through the options over and over, and if it were online, you might give up on your purchase altogether. When you have too many items for sale on the same page, you’re going to end up leaving your customers overstimulated and confused. It’s much less likely that someone will make a purchase with so many options to choose from, so make sure that your site is well organized.


What does this mean? It means that you need to stand firm on the number of options that your site offers, but also acknowledge that they don’t need to sit on the same page. It’s best to arrange your storefront so that as little items are presented at a time. This way, customers will be more likely to make a purchase. When you group your products and create separate category pages, you end up with a cleaner, more organized site that allows customers to shop without stress.


Another simple solution is to limit the number of items that are displayed on each page. If your customer has to click through a few pages to get to the item they want, that’s much better than being shell-shocked by a ton of items all at once. The whole idea is to present a clean and clear choice that won’t overwhelm your customers, so this is another viable option to meet the criteria.


NUMBER TWO: Quality Images

Visuals are the single most stimulating and important aspect of your website, whether it comes from your logo or the stock images you choose for your articles. This factors in even heavier when it comes to products; people trust a product that they can see. It is far less likely that you will make a sale if you have a blurry picture of your product, let alone a poor definition picture.


How can you utilize this tactic? Think big. Large pictures with product descriptions that display when the mouse waves over them are one of the best looking designs that tap into the visual cravings of your customers. Beyond this, it’s imperative to choose photos that are extremely high quality. People want to be wowed by the content on your site, and if they aren’t, they’ll go to a site that does it better. One of the best ways to get a customer to buy a product is for them to test it out, for them to play around with it right in front of them. Since you can’t do that online, letting them imagine the experience is the next best thing. A high definition photo of a product is the closest you can get to your customer toying with it firsthand.

NUMBER THREE: Product Positioning

Believe it or not, but the positioning of your products heavily affects the way that people consume them. Horizontal and vertical alignment both work differently, and studies have shown that horizontal product displays are far more likely to persuade customers to purchase. That’s an easy fix that will lead to more sales for your business.


If you look at brands like Netflix, you’ll notice that they utilize this method as well. Categories are separated into horizontal groupings, like “horror” or “my favorites”, and people are pretty used to this format. Like reading most languages, people tend to compartmentalize information easier from right to left or left to right. Utilize these simple psychological perks to better your business!


The problem with vertical alignment is that people don’t see the different columns as the same product, they assume that they’re meant to be different categories. Horizontal information is taken in easily and enables customers to take in several options instead of eyeing a single product from a column. This may seem like a smaller change that won’t bring about as much, but it’s these little things that stack up and vastly improve your sales.


Stay On Top Of Ecommerce Trends With Genius Ecommerce

We want to create an environment in which you and your business can learn, improve, and thrive. That’s why, here at Genius Ecommerce, we take the time to research and post informative articles that can help you be the best you. Updating your website to reflect the ever-changing world of ecommerce is always going to be a part of the game. With a brand new ecommerce storefront, you can stay ahead of the competition and draw in the sales that you crave. Always keep a lookout for new Genius Ecommerce articles that dabble in the topic; you’ll find our words of wisdom can shape your site into a money making machine!


FREE In-depth SEO & PPC Analysis

Valid for new merchants only.

    What's your website URL?

    What keywords do you want to target?

    Who are your main competitors?

    Please provide your contact information:

    Which in-depth analysis are you interested in?