What to Do to Keep Up with Your eCommerce Competition

Achieving success in the eCommerce space has two parts. Obviously, you need to do everything you can to make your website the best and most responsive it can be. But there is always competition that you have to deal with and that can keep you looking for new ideas.

It can be difficult having to compete with your competition if you don’t take the proper approach.

In this article, I’ll mention a few things you can do to stay up to speed on your competitors and better your own eCommerce website in the process.

Before you can address the ways in which you can be better than you’re competition, you have to analyze your competition to find their strengths and weaknesses. Chances are each of your competitors has a strength that they do better than you, but no competitor comes without weaknesses either. Take notes on what your competition does well that you may not be doing and what you are doing better than your competition.

One way to address the gap between your competition’s strengths and weaknesses is to go above and beyond. If you have a clear strength over your competition, keep taking it to the next level. If you have a weakness compared to your competition, address it and don’t just try to keep up but go beyond. The more you increase your quality and make yourself superior in the online retail space, the more irresistible you become to prospective shoppers.

You can also stay ahead of the competition by putting a strong focus on mobile development and your place in the mobile marketplace. More and more people are using their phones to complete purchases. Larger companies like Google, Amazon, Apple and PayPal are making their apps mobile-friendly. You may not be on the same level as Google and Amazon, but you want to keep up with competition locally and a great way to do that is to join these larger companies and get mobile-friendly. Making your site responsive for different devices is a good way to start.

Another tip is to make your delivery packaging more attractive and appealing. This doesn’t really have anything to do with your eCommerce store, its design, development or anything like that, but it has a lot to do with your customers. If you ship your products with care and some added flare, it leaves an impression. This can create more buzz around your business, which is always a great way to generate new customers. For example, if a customer purchases a product and it typically takes seven days to arrive, see if there’s a way to get it to them a day or two early. Or if there is a product that has a lot of accessories, include one of them at no charge as a surprise and thank you for being a customer. These small gestures go a long way in retaining customers.

Look to expand your business as well. If you’ve only sold locally, branch out into other parts of the country and perhaps eventually, the world. You can easily limit your capabilities as an eCommerce business by sticking to one area and keeping your target area narrow. It may require a bit of an education on how other parts of the world do business, but there are enough resources out there to make it easy and worthwhile.

Finally, pricing is of great importance to customers. People are willing to spend money for quality, but they also want to know that the business they are purchasing from cares. A great way to show that you care as a business owner is to make your prices the best among your competition. You can’t always keep track of what your competitor’s pricing is, so offer deals to beat your competition. You can also use tools like RepricerExpress that can program your shop with your minimum and maximum prices for products so that you can easily adjust your prices with intelligence.

Now that you know some ways to keep up with your competition, get out there and put them to use. Be sure to keep track of what you have done to maintain pace with your competition and measure the gains regularly to see what is working and what is not.

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5 Factors You Need to Hit to Have eCommerce Success

The eCommerce industry continues to grow and it is becoming more and more important for businesses to have an online presence. But it’s not always easy to be an online success, especially if you are a smaller business.

Many businesses will struggle with building an eCommerce website and establishing an online presence for several reasons. They may have a website that is difficult for the customer to use. They may struggle to showcase the value of their products and the details about each product. Maybe the website has a great design, but it’s difficult to navigate and can lead to frustration.

You know that an online presence is required, but may not know how to put together a proper strategy or what factors to consider when preparing to enter the online space.

Here are five factors you need to hit to have eCommerce success:

Focus on Your Brand – You want to establish your brand, stick to it and use it to make a connection with your customers. Customers enjoy familiarity and recognizing a business by its brand because the brand expresses the values that they hold and the mission of the company. Your brand is your voice, so use it and use it well. Having a solid brand builds a rapport with customers and motivates them to purchase from you. Making that connection with one customer can also expand to multiple customers.

Don’t Forget SEO – Building strong SEO is a good way to connect with people organically through search results. You want your brand, products, and services to be keywords to your business so that people can find you with greater ease through Google. Google helps guide users to your business with strong SEO. Putting a greater focus on SEO will help in the long run, because it increases your reach by putting you higher on search results pages.

Create a Friendly User Experience – A key to a good online store is having one that it easy to navigate and makes the purchase process quick and painless. Having a developed website will provide a quality user experience that responds to prompts quickly, provides easy navigation, and explains and represents your products and services.This is another good place to reinforce your brand. Don’t forget that creating a good user experience goes farther than just your desktop website. You also want your website to be optimized to mobile devices and tablets so people can get the same online shopping experience on their phone.

Be Transparent – Ever go to a website and spend several minutes looking for a way to contact the business when you have a question? A great way to be transparent is to put your contact information in a place where it is easily visible. List your email address and phone number so people have multiple options for ways to contact you and include a contact page dedicated to this information that is also easy to access. In addition, using morals when doing business also helps your success. Be upfront about any fees or charges, communicate any conditions to purchases made through your website, and give quality information about your product. By being honest, transparent, and communicating the value of your products, it translates to your customer base.

Engage Your Customers – Using social media is the easiest way to engage with your customers. Get on all of the major social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and more. This serves as an easy platform to market your content and showcase your products. Build a blog and use that as a marketing tool. The more you post, the more you can boose engagement by creating backlinks, which helps build your brand. Create interest about your products with a social media post.

Once you have established a brand, are promoting that brand, and have a well-functioning website, you can start to see the fruits of your labor pay off as more people start to come to your website because of it’s easy functionality, branding, and engagement in promoting that brand.

Looking for the best tips to stay up to date on eCommerce news and trends? Let Genius eCommerce be your source. We stay informed to better serve you. Check out the Genius eCommerce website for more information to help your eCommerce business succeed, today!

Why You Need to Optimize Your eCommerce Website for Voice Search and How to Do It

One of the growing trends in eCommerce marketing is the use of voice search. Chances are you’ve used voice search and probably don’t even know it.

Have you pulled out your phone trying to look for a restaurant and said, “OK, Google, show me restaurants near me.” That is using voice search to find results for nearby restaurants. Whether people are using Google Assistant or Siri, people use voice search now more than ever. And it will soon be the way people are accessing the websites they use for shopping.

It’s part of the changing landscape of technology. Between 50 and 60 percent of all searches are done with a mobile device. Over 20 percent of searches are done using voice search.

With more and more people resorting to using mobile devices and voice search in their daily routines and to get their search results, it is important that you make preparations with your own website about how it can be recognized in search results, especially the results that come from voice search. So what can you do to prepare and take this step?

First, you want to make sure that you are optimized for questions. People who use voice search aren’t just looking for a specific term. They usually have a question regarding what they are looking for. Use trigger words such as how, what, and best to better optimize your website for voice so that your content answers the questions that may be asked by potential customers.

Using trigger words not only helps you in voice search, but in your search engine results in general. This is important because many of the voice search results focus on results in zero position, meaning the very top of the results.

Another tip is to use natural language and voice. If people are going to use voice search, they will likely phrase searches based on how they speak. Consider that people may have longer questions because saying it is much easier than typing it out.

Also keep in mind your local audience. If you are more of a local business, you can use a city name or “near me” as keywords to be a quick solution for people in your area. You can also create locator pages that list where your store is and optimize them for local search. Also use these terms in title tags, headers and your URLs so that you cover all angles of optimization.

At Genius eCommerce, we keep up to date on eCommerce trends to help you stay informed. Our experts make it our goal to provide valuable tips to enhance your eCommerce website and get the most out of your online marketing. Continue reading the Genius eCommerce blog for more updates and news on eCommerce trends.

Creating a User Experience That Converts

When creating a website, it’s always important to keep the user experience in mind. A positive user experience to an eCommerce website can be the difference between a conversion and a lost customer.

Conversion rates can be based off how positive a user experience is to potential customers. But how can you be sure that you are providing a positive experience for visitors?

There are several things you can do to optimize the user experience on your eCommerce website.

Have a Unique Visual Experience – Your website should provide a unique experience and be specific to your brand. The first aspect of a unique visual experience is making sure that the brand is instantly identifiable on the website. Using custom visual content can help you stand out and be unique as well. Use original pictures of products or your staff. Constantly update the website to reflect holiday, seasons and events that are relevant to the industry.

Personalize Messages – Get personal. Visitors to the website don’t want to feel like they are just another browsing customer. So many people come to a website with something specific in mind. Making the experience individual to the customer and fitting their needs only enhances the experience. It’s also important for your website to be responsive and remember customer habits, remembering search terms of previous customers or search words that are relevant to you and your competition.

Integrate Social Media – An essential part of the user experience is social media. That said, it’s important to identify which social media platforms are right for you. If you are a clothing business, Instagram is a necessary platform. If you are an event or party-planning company, show off your ideas on Pinterest. Blogs about specific topics like news or entertainment are better for Facebook and Twitter. Whatever platforms work best for your industry, it’s about having a place to share your content.

Balance Form and Function – The design of the website is important from the visual standpoint, but another part of the user experience is how well the website functions. The best websites are the ones that combine the visual aesthetics with easy functionality. It’s all about making sure your content and branding are up to par while having an effective site that loads quickly and responds well to prompts for action.

Be Compatible on Multiple Channels – Having a great looking and well-functioning website isn’t just about the standard desktop view. It’s important to make sure the design and functionality of the website work across multiple channels, meaning that it gives the same user experience on a desktop, laptop, tablet, phone and even in options that don’t involve the website itself like in-store shoppers or callers. The idea is that in addition to making your digital presence responsive across multiple platforms, it also means taking the content and branding done online and applying it to your store in person as well.

At Genius eCommerce, we stay up to date on trends and tips in the eCommerce field so you can stay informed. Our experts are always providing tips, news, trends, and updates. Stay informed with Genius eCommerce.

eCommerce Marketing Tips to Help Increase Sales

Is your eCommerce website underperforming? Not getting the sales you desired? You may not realize the role that eCommerce marketing has in your eCommerce website.

You can put together a great eCommerce website with the best features and design, but it takes a good marketing strategy to make it truly successful.

Here are some eCommerce marketing tips to help you increase sales through your eCommerce store.

Create and Grow an Email List – Chances are you will not convert a visitor to your website on their first visit, so you need to turn them into a return visitor. One way to do that is to get them to subscribe to an email list. Against the organic reach of social media, email marketing crushes the competition in average open rate and click-through rate and 66 percent of customers make a purchase as a direct result of email marketing. To get more subscribers to grow your email list, make sure that the sign-up is located in the right places or request emails on pop-ups, live chat and checkout.

Upsell and Cross-Sell Products – Upselling a product means promoting a product that is essentially the same as what the customer is already looking at, just with more features and at a higher cost. Cross-selling is a completely different strategy where an item similar to the one being purchased is being offered. For example, if a customer is purchasing a camera body, you may offer a lens as well. Amazon employs both strategies effectively.

Behavior-Targeted Emails – Behavior-triggered emails are designed and sent based on certain behaviors. Behavior-triggered emails are responsible for 75 percent of revenue generated through email marketing, but only 20 percent of marketers use behavior triggers in their email marketing, making this a very unique way to approach email marketing. You can design and send emails depending on which emails were opened previously, links clicked, pages visited, products purchased and more.

More Reviews on Products – Consider your own shopping experience on this one. How often are you making a purchase online, but before you complete the purchase, you check a couple reviews on the product? Reviews are essential to completing conversions. A simple way to get more reviews on your products or business is to simply ask for them. Reach out with an email to a customer within 24 hours of a product being delivered and request a review. It may sound like a difficult task to build up a heavy response, but keep in mind that reviews can increase eCommerce sales by an average of 18 percent.

Content Personalization – People want to visit a website and see products that are relevant to them specifically. That makes content personalization very important in the eCommerce world. Two specific areas where customers want to see this type of personalization is in shipping information and product recommendations. Make recommendations based on behavior, such as the most recently viewed products or previous purchases or use real-time data, such as location or time, to make a special offer to a potential customer.

Loyalty Programs – Once you have convinced a customer to purchase once, your goal is to keep them as a committed customer. A great way to reward repeat customers is through a loyalty program. Reward customers with points that they can use to get free products or special discounts and access as dedicated customers.

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