The Importance of Picking the Perfect Theme in Shopify

You know how people are told not to judge people by their appearance? That’s not the way it works when it comes to the digital space. Whether it is ads, videos, or a website, appearance and theme is everything and can make a big difference in converting a customer and having people constantly bounce from your website.

For your Shopify store, you need to have the perfect theme that reflects your business and allows people to see it the way you do. You will see a finished product and think your store looks great and should produce results. But what do your visitors see? That’s what matters.

At Genius eCommerce, we know what it takes to produce an eye-catching design that draws customers. We have learned the many tricks and tips of how to use Shopify and are passing them along to you. That’s what Genius eCommerce is, providing you with eCommerce updates, tips and trends to keep you in the know.

Today, I’ll tell you why it is important to pick the perfect theme for your online store in Shopify and how you can do it.

The main reason you need the perfect theme has nothing to do with the platform you choose. It’s all about sending the right message when it comes to your brand. This is the visual representation of your business. The message of the website, from the design to the content, is what you, your business, and your products stand for.

How well you showcase your brand and communicate your message in your design can make a big difference in conversions and the level of trust you establish with your potential customers.

There is a lot of information that shows what users can find more attractive and pleasing to the eye in terms of website style and features. For example, most internet users look at websites in an F shaped pattern, meaning websites that have a strong header and a sidebar on the left side. For a lot of internet users, a website design is also a source of trust. People tend to trust websites with a better design. In fact, 94 percent of internet users say that web design is a reason they don’t trust a website. If it doesn’t look convincing or gives the impression that the product is the same quality as the website, those negatives will send customers looking elsewhere.

But why tell you what works, when we can show you!

Check out a couple of examples here of websites that use a good design and branding to establish a strong online presence that people can trust and gives the right message.

Casa M Spice Co

Casa M Spice Co has used Shopify and their theme and branding to send a message that they are a lifestyle, not just promoting a product. Their design, including a new logo, has been a welcome addition for their business.

Vapaura

Vapaura used Shopify and put together a clean and professional theme for promoting and selling their products. The product page is capable of showing off product options in a way that is easy for the customer to see and navigate.

You can see how these examples get their message across effectively and use great branding and design to express that message. It proves to be welcoming to customers and invites them to explore and find products.

When you are starting your Shopify store and want to pick the right theme for your design, you need to ask yourself about the experience you want to create, the features you want the store to have and how you want products to be displayed. You also want to consider how your competitors approach the design of their websites. Are there features that you want to include that they have? Are there design elements that are similar among several competitors? These are things you should be looking at when evaluating your competition.

When the time comes, enter the Shopify theme store and start going through the many themes and know that there are customization options that can make it your own.

Remember, the design of your website is everything. It is the thing people will see immediately and can be the difference between turning a visitor into a customer.

Did you find this set of tips on Shopify design helpful? Continue to check back on the Genius eCommerce blog for more updates, news, tips and trends. Or send us a message about what you’d like to see in one of our next articles. This is who we are and what we do!

Using Images, Videos and Visuals to Enhance Content

The digital space runs on content, a necessity to fuel more traffic and activity throughout the web. Good writing can make good content, but it takes some added visuals to make content truly great.

Content is no different than anything else, consistency is key and complacency sends you in the wrong direction. Not only do you need to post consistently, by you need the quality of the content to live up to previous posts. Get complacent in your posts and the quality can start to slip without you realizing.

Keep taking your content to higher levels with the addition of great images, video and visual effects, and features that make potential customers think and act upon what they are seeing.

At Genius eCommerce, we know that visuals have a greater impact on influencing customers. How do we know this? It’s in the research.

Web content that contains images and videos receives, on average, up to 94 percent more views. Email marketing campaigns with images have higher click-through rates. Infographics have been known to increase website traffic by 12 percent. Even social media posts, like tweets on Twitter, that include an image or video can get between a 28 and 35 percent increase in retweets.

Why is it that all of these platforms succeed more with the aid of a visual? Simple, because humans are visual creatures. That’s human nature. We tend to be attracted to things that appear better looking. So, when you see one ad that is a bunch of words crammed into a small space or another that is bright, colorful and has eye-catching effects, you’ll not only see the latter first, but you’ll be more likely to choose the business in that ad because of how much they care about the appearance.

These visuals can also reach a person who needs a visual to gain their attention. The average person browsing the web can get bored really quickly and just continue scrolling through results aimlessly with no intention to stop. Give them a reason to stop scrolling and click to your website with a visual that grabs their attention.

Certain visuals can also create a connection. The biggest thing about using visuals is being able to capture someone’s attention and keep it. Visuals can create a connection built on emotion and messaging. The stronger the creativity of an ad or website is, the more likely it is to make a connection. It serves as the foundation of marketing success. Visuals also work to help solidify a brand for a business. Consistency in content is very important and using a specific image as a staple of the brand and promoting it consistently helps establish an identity.

Some visuals, specifically ones that establish brand, are also memorable to those who see them and lock in on them. Consider how you are using the visuals. Is it just to promote a brand? Is it for informational purposes? Visuals can help people remember, which is why they work so well in interactive content or learning pieces or in establishing a brand.

Adding visuals also creates more of an organic reach. The way search engines are designed and evolving, having a quality image or visual associated with your content can help it show up in a snippet on a search engine. Results with snippets that include a visual tend to perform better.

Visuals can also lead to more sales. Engagement should be the goal from visual content, images and video, and the more engagement you build, the more likely you are to see that turn into leads.

You may be wondering how you turn content into visuals for interaction and to attract more eyes. Repurposing content is a great way to do this.

Let’s say you conduct a poll through your website and want to post the results. You can list out that 38 percent of people picked option A and 27 percent picked option B or you can put the information into a pie chart and use a visual. See how easy it is to take basic information that you can get yourself and turn it into something that is visual?

So, start putting these tips to use or get help making your content memorable with visuals, images, videos and more. At Genius eCommerce, we know the tricks of the trade and what it takes to produce effective content. This is who we are and what we do! Check out the Genius eCommerce blog for more in eCommerce news, updates, and tips.

Tips for Making Your eCommerce Business a Success

The eCommerce space is loaded with potential for entrepreneurs. With so much success in the eCommerce industry, it’s a no-brainer to get involved and take a chance to get a piece of the pie.

With that in mind, you want to have a bigger piece of the pie than others and there will always be competitors trying to get their share. You need to take an appropriate strategy to make sure you can be as successful as possible.

Genius eCommerce is here to help, keeping you up to date on the latest trends, news, and tips for your eCommerce endeavors. We are constantly learning about new trends and tips so we can share them with you. It’s what we do and who we are!

Today, let me tell you about a few things you can do to achieve success with your eCommerce store:

Don’t Force the Launch of Your Website – For new entrepreneurs, one of the biggest mistakes you can make is rushing to launch your website. Of course, it is really exciting to be launching a new store, and the anticipation can make you anxious to get everything out there and started. We get it. But you also need to be patient at the start and lay some groundwork before the launch. Get SEO in order, start content marketing efforts, make sure the design is ready to go. It’s okay to start off with a domain name and use a coming soon page if you need to wait for an official launch and big reveal.

Focus on the Customer – Stay focused on the customer. In an online setting, potential customers cannot touch, feel, or try products before making a buying decision, so make up for that by making other areas easier and more convenient for customers like lower pricing, free shipping, or an easier checkout process.

Test Everything – In all steps leading up to the launch, test everything. Before you roll out to customers on a full scale, you need to make sure everything works properly so the customer experience can be top-notch before the public gets a chance to take it for a spin. Thinking like the customer when testing can also help you see the website from a new perspective.

Get Social – Your best marketing tool is social media, simply because it gives you a look directly into the lives of your customers. Think about it. Social media offers the opportunity to communicate with your customers in different ways. It can be a place to answer a question or announce a new sale or special or a new product you have. It’s a place for reviews and feedback, all valuable information to you as an entrepreneur looking to make your business better. So, make it easy for your customers. Put elements of social media like reviews and testimonials or share buttons onto your website so customers don’t have to work hard to interact with you on social media.

eCommerce-analytics

Be Mobile Friendly – When faced with making a purchase, how likely are you to complete it directly from your phone or tablet while on the go? Do you like to buy immediately or do you wait until you can get to a desktop? The common answer these days is making the purchase quickly using a mobile device on the go. People love on the go and how quickly they can complete a task with just the push of a button on their phone. If you are starting an eCommerce website, it has to be mobile friendly for tablets and phones.

Get Skilled at SEO – The best way to remain competitive and stand out is through SEO. The businesses that have the most success on the internet and in the eCommerce space do so because they are able to reach a larger audience with great SEO. So, get skilled at SEO or get some help optimizing your website. Believe me, it will make a noticeable difference.

Don’t Stop Evolving – Just because your website is ready to launch doesn’t mean you can just sit back and collect revenue. If you want to really achieve success, you need to stay involved and always keep finding ways to help the business evolve. Things are changing regularly with technology and in the eCommerce space. It takes dedication and the ability to adjust to these changes to have great success.

Were these tips helpful to you? If you are looking for more tips like this or about anything else eCommerce, check out the Genius eCommerce blog. We are constantly providing new updates, trends and tips to help you in the eCommerce space. It’s what we do!

Make Your PPC Landing Pages Great with These Tips

Many businesses start PPC campaigns looking for a quick way to get effective marketing for their business. But getting improved rankings and having a successful campaign is not as simple as putting more money into building results. For a PPC campaign to be successful, you need to have great landing pages.

At Genius eCommerce, we know the importance of links from your ads and your landing pages. Helping to improve eCommerce websites by providing tips on achieving more success in eCommerce is what we do.

Today, let me give you a few tips on things you can do to make your landing pages great and things you should avoid when creating these pages:

Do’s

  • Align Your Headline, Offer, and CTA – Every PPC landing page is going to have a headline, an offer, and a call to action prompting the customer to click and convert. In order to keep all of this in line and focused on one objective, your copy is everything. Put the focus on the customer instead of the business. People love to make that kind of connection with a business and feel as if the information was meant specifically for them. Emphasize the return the customer will get for taking action and what the outcome will be. Keep it simple, too. You don’t need to get too wordy or go over the top with the words you write to connect with a customer. Simple is always better in this case.

  • Give It a Good Design – Design goes hand in hand with copy, so you want to let the two blend together. Your design and images should go with the copy and support it. You need to include pictures that show exactly what it is you are selling or go with the offer you are featuring. Everything needs to be relevant or people are just going to click away and forget about you in an instant. The design and images of a landing page are where you can make an impact and connect with the customer.

  • Include a Video – Have you ever bought a product like an electronic device or a kitchen appliance and wanted to see what it could do before making your purchase? A lot of people want to see something before they buy it. In eCommerce, you obviously don’t get the tangible quality of being able to hold the product, but you can still see it in action in a video. There are many different types of videos you can create to showcase a product, such as a how-to on setup or usage or just a feature video on a product that is hard to describe.

  • Add Testimonials – When you make a purchase, how likely are you to read a review before you complete it? It seems like common practice to read the reviews on a product or service before making a conversion. The reason for this is because it establishes a trust. You wouldn’t hire a plumber or roofer if you didn’t trust them to make the right repairs to your home, so why would you purchase a product from someone you don’t trust? You don’t need to go overboard with the reviews, but placing one or two positive reviews on a landing page can be enough to sway a potential customer to complete a purchase.

Don’ts

  • Don’t Make the Landing Page Do Multiple Jobs – The goal of having someone click from a PPC ad to a landing page is to get them to convert. Too often, people try to get too much out of a landing page before reaching the conversion. The focus should solely be on getting them to achieve the conversion task, so don’t pile on with more objectives on one landing page like reading your latest blog post or information on how to contact you.

  • Limit Distractions – If you want to achieve the singular task, don’t give the customer the temptation to browse. If there are buttons to other links on the site or other sites to make matters worse, you’re inviting the customer to click away from your website without achieving a conversion. So, don’t even allow them to be tempted and keep distractions in navigation bars, footers, and side bars to an extreme minimum.

Looking for more tips on eCommerce websites, trends, news and more? Let Genius eCommerce be your source! We stay up to date on everything in the eCommerce space because it’s who we are and what we do, all to help you get the most out of your online marketing. Check out the Genius eCommerce blog for more.

Join Forces with Online and Offline Retail

The holidays are quickly approaching, which means you have to start considering the things you want to purchase and gift to your loved ones. If you’re anything like me, you tend to wait until the last minute on too many of these purchases.

How we go about making our purchases has changed over the years. The eCommerce space has allowed small businesses to enter the fray of shopping, Amazon is a go-to online marketplace for purchase at any time, but retail can still experience success with shoppers flocking to malls and superstores to get their last-minute gifts quickly.

Is there really a right approach to being a presence during the holiday shopping season? There is such a large number of people using the internet to make their purchases, so if you are not in the eCommerce space and selling online, you probably are falling behind. That’s why people turn to us at Genius eCommerce for help. We know eCommerce. It’s what we do! And we are focused on helping people stay in the know so they can achieve success in the eCommerce space.

That said, some eCommerce merchants also own a brick-and-mortar retail store, and there can be benefits to combining your efforts both online and offline.

Today, I’m going to look at the ways you can bring online and offline retail together and have success in both spaces.

Whether you are shopping online or in a retail store, experience is everything. It is in the most mundane activities. If you go to the movies and don’t have a good experience, you’ll probably tell somebody about it. That’s important to remember in the customer experience. A good experience may get you a recommendation from a customer to a friend and bring in one new customer. A bad experience will likely spread like wildfire and stop 10 people from choosing you without even taking the time to try.

Always consider the customer experience in both spaces. You want your in-store experience to be about customer service and efficiency, because, after all, this involves dealing with the customer directly in the flesh. But your online experience matters just as much. You need a design that is both pleasing to the eye and easy to navigate. Your website should provide minimal to no frustration for potential customers.

Your online store and retail store shouldn’t be separate entities either. Take the features that you have online and bring them into retail and vice versa. Allow customers who purchase online in your area to pick up in-store. You can offer customers who do purchase in store the option for home delivery. Bringing a few small features from online to retail can make a big difference in how your customers view your service.

If you are strictly an online retailer, that doesn’t mean you should shut the door on the possibility of selling in a physical space. Pop-up stores are becoming more and more popular for merchants who want to test out the retail experience. The cool part is that pop-ups are temporary, so there isn’t a long-term commitment and customers get a chance to see a tangible product and try it out before making a purchase. It creates a new way to connect with customers and get to know your customer base better. Knowledge is power. The more you know about your customer, the better prepared you are to take the correct steps in your marketing in the future.

Combining your efforts in both the online and offline space creates new opportunities. That’s a big part of running a business. There are always new things on the horizon and discovering them is part of the adventure.

There is also an expectation from customers. Business owners need to consider the times when they are in the customer’s shoes. What kind of experience do you expect? You want the best; you want to feel like the business cares about you. Just because you operate in both eCommerce and retail doesn’t mean you can neglect one for the other. Time needs to be dedicated to both to show that all customers matter and are cared for.

Bringing these two worlds together is a way to increase customer engagement and add value to the customer. So start considering these ideas today and see the results!

For more tips, tricks, trends and news in eCommerce, stay with Genius eCommerce. We are experts in all things eCommerce so you stay up to date and informed. We are here to help you because eCommerce is what we do and it’s who we are. Check out more in the Genius eCommerce blog.

Build a Successful and Cost-Effective Marketing Campaign with These Tips

A few weeks ago, we marked a change in seasons with the beginning of fall. Leaves start changing colors, giving the streets outside of Genius eCommerce in Philadelphia a picturesque scene. It is beauty at its finest.

The change of season may be inspiring change in other areas as well. We see clients who constantly look to better themselves and get more out of their marketing and at Genius eCommerce, we’re always willing to help. It’s who we are and what we have done for people who have questions about marketing and eCommerce since 2012.

Today, I’m here to talk to you about marketing and the ways you can construct an effective marketing campaign.

When you endeavor into the world of marketing, the main focus always comes back to return on investment. If you are going to take the time and money to increase your reach within the online community, you want to see it returned with successful results. You wouldn’t purchase a new software or pay for marketing only to never put it to use or get something out of it. It would be like purchasing a new appliance for your kitchen only to watch it collect dust instead of using it in the creation of your meals. What’s the point if it isn’t working?

That may be part of the reason why you’re here. You may have tried marketing in the past and been burned. It just wasn’t what you expected or you didn’t get the results you wanted. Hey, we’ve all been there.

But maybe you’re a bit like me and not willing to give up so easily. Maybe you’ve stuck it out and hoped and prayed for better results. The truth of the matter is that without being proactive, you aren’t going to see much of a change. And that can be a frightening thing because you may think the only way to get your name out there is to spend a lot of money and hope for the best.

There are ways to be cost-effective with your marketing and still achieve results. You’ve heard the saying less is more. It can also be true in the marketing space. In marketing campaigns, we tend to find that people are more pleasantly surprised with their results if things perform well and they didn’t invest as much money as they expected to achieve their goals or are getting a greater return on investment than anticipated.

So how can you remain cost-effective but still have a rock solid marketing campaign that produces results and gives you return on your investment?

Put it to the test, literally. In marketing, success is achieved by those willing to roll with the punches. Ferris Bueller did say that “life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” It is necessary to be able to adapt to quick changes in your marketing, to stop and look around at what your campaign results are telling you, and make adjustments based on what works and what doesn’t. Question everything. Test everything. Measure your successes and shortcomings and learn from the things that aren’t working.

Running a business may put a lot on your plate at one time. There may be days where the stress becomes too great to bear and you admit to trying to carry too much weight. In marketing, it’s really not that different. You can easily spread yourself too thin by trying to do too much too soon. It’s good to have long-term goals and see the big picture, but you don’t get there overnight. Start by focusing on just one channel or a few at a time and keep your target audience in mind. By concentrating on one channel, your message will have more exposure and reach more people than getting minimal exposure from a number of channels. Too many fish in the pond can deplete funds and make your campaign too segmented to achieve the ROI you want.

In the digital space, content is king. It’s a lesson I’ve learned for many years of writing for a variety of online outlets. The content in your marketing campaign is your message, your voice. What do you want it to say and how do you want to say it?

During college, I was a college radio DJ and I would always despise listening to playbacks of my on-air work because I didn’t like the sound of my own voice. Self-criticism can be motivating, but it can also be driving you into changes that aren’t really necessary. You may think your campaign is repetitive and boring. After all, it is your brand and your baby and it represents you. But your audience may be getting to experience you and your personality for the first time through your ads. What may seem old, out-of-date and boring to you may be fresh to a new customer who just came across your ad in a search.

Finally, never be satisfied and keep driving forward to achieve progress in your campaigns. As a sports fan, I hear it all the time from players, coaches and team owners in interviews, that at the end of the day, anything short of a championship simply is not good enough. The end goal for every team is to win the final game of the season and hold the trophy. And even the ones that do simply set a new goal to defend the title and hold the trophy again after winning the following season. In marketing, you should also never be satisfied until you achieve your goals or set new goals as you achieve success. It’s the same drive. Maintain high quality in your content and campaign. Be creative and connect with people. Use the statistics you get to measure success and create new ideas based on what the numbers tell you.

Like what you see? Looking to get more news, tips and trends in the eCommerce world. Let Genius eCommerce be your guide. We are Genius eCommerce and our loyal followers have been using us for years to stay up to date on everything eCommerce. Join us and let us be your source for all things eCommerce!

Reasons to Take the Leap and Start an eCommerce Store

The thought of taking the leap into the eCommerce space can be a scary one if you are unfamiliar with what to do or how to get started. It’s the fear of the unknown or maybe the fear of failing that can stop you from taking the leap of faith and starting your own online business or expanding to the online space with an eCommerce store.

That’s why we’re here, to help you and give you the confidence that you need to take that leap and have help along the way! We are Genius eCommerce and we provide the tips and tricks of the trade to help you succeed.

It might seem like a daunting task to set up an online shop, but if you landed on this page, it means you at least considered the idea. I’m here to be your guide on a few reasons why you should take the leap and start your own eCommerce store.

You’re In Charge – Once you’ve found a passion, something that motivates and drives you, you want to dedicate as much time to it as you can. By starting your own eCommerce store, you are in charge. You are your own boss. People like to have control, the tangible effect of calling something their own. With your own eCommerce store, you are in control, you call the shots, and you get to feel the immediate impact.

Acquiring Customers Through Social Media – Ever have an idea or a product that you wanted to shout to the world but didn’t know how to get it out there or felt like your voice didn’t matter? Owning an eCommerce business and having that control means that you can explore ways to acquire customers and spread the word. One of the easiest ways to acquire customers is right there in the palm of your hand. Social media provides the platform for everyone to have a voice and get a message to a vast audience. Show off your products on Facebook, Twitter and Instagram and get creative. Showcase more than just the product, let your personality come through and connect with potential customers. It can be a free and easy way to win over a new customer.

Prime Real Estate for Your Online Presence – Before the online world became a news source and marketplace, the newspaper was the resource people would use for news, weather, and advertising. In newspapers, size and space was everything. The bigger the ad and the better the location, the more likely a business was to achieve success. The same goes for online advertising and establishing a presence. Size doesn’t matter as much, but your reach and location certainly do. Make your online store global to reach an audience you may have never considered and watch how much interest you can draw to your products by being available internationally. You can even take your online presence and turn it into a pop-up store at flea markets or in a notable public space for a limited time to put a face to your business and sell your products in person.

Distribution Made Easy – The excitement that comes from having an eCommerce store is the tangible results you get to experience. In running your own store, you get to keep track of the inventory, maybe even housing the product in your own home. You get to package and ship the product, carefully crafting the package that will go to your customer. You get to plan everything from the presence online to what happens once a customer purchases and a product is shipped.

Use Funding Resources – Taking the leap to start an online business can be challenging and there are steps you need to take before you can just dive in. You need to have enough capital to launch. But how do you obtain the funds needed to start? Many online businesses started as an idea and a funding project. Entrepreneurs have used KickStarter and Indiegogo to raise funds to get a business off the ground and up and running before becoming major players in the online space. The best way to get started is to simply get to know these funding platforms and consult with family and friends about the ideas you have and see what kind of interest there is.

The idea is there, you just need the courage and confidence in yourself, in your ideas, and in your products to take the leap for good. Are you already convinced and looking to get started? Start considering which eCommerce platform you want to use for your online store and look into getting a website design created and development started with user experience in mind.

With Genius eCommerce, there is no reason to be worried about the unknown. We stay up to date on eCommerce trends and provide tips to help people like you, looking to get started in the eCommerce space or stay on the path to success. Continue reading our blog for more ideas, tips, tricks and updates.

Ways You Can Increase Traffic to Your eCommerce Website

Did you know that in 2016, 209.6 million people in the United States used the internet for online shopping, whether it was for browsing, comparing prices or making a purchase? Every day it is becoming more essential to have a web presence for your store.

With that in mind, there is more than just an online presence required to have success in the eCommerce space. You need to be able to attract visitors to your website and turn them into customers. But how can you do that when you don’t have much background in the digital space?

At Genius eCommerce, we provide the insight as experts in the eCommerce industry and digital marketing. We know the tricks of the trade and want to help you achieve success in your eCommerce endeavors. It’s who we are!

There are many different ways to increase traffic to your website. Here are a few of the tried and true methods to achieve success:

Build a Social Media Presence – How much time do you spend a day on social media? For some people, social media is a habit in their day, something that is checked on a regular basis to stay connected with the world. People get everything from social media. They read the news, stay connected with family and friends, and they even shop! In addition to having a website, you should have accounts on multiple social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and more. The more platforms you have, the more places you can engage with visitors and potential customers. This also gives you a place to regularly share content, products, and links to your website, which can be shared by followers to increase your reach.

Start a Blog and Update It – Give yourself a reason to create content and start a blog. This is one of the most effective ways to increase engagement and build out your website with more links. Make sure you regularly update your blog with a variety of content that can be engaging, entertaining, informative, and provide readers with a reason to go back to your website or browse further. This is a place to express yourself and the voice of your brand, so take the opportunity and hop to it!

Make Sure Your Website is Optimized – With the ever-changing nature of search engines, you need to make sure your website is optimized with keywords and search terms, and you need to update your content to help rank better in search engines. By optimizing your site and working to improve the keywords, you can increase organic traffic to your website.

Pay-Per-Click Campaigns – If you want to make a quicker rise to the top of the search engine results, you can start a pay-per-click campaign. This is where you bid on certain keywords in an effort to get your results to an audience that otherwise would not see your organic results, just another way to drive more traffic to you.

Offline Promotion – Having a web presence and promoting it isn’t done completely online. Put your website address on your business card and encourage people to visit. Use word of mouth and tell people about your website. If you are involved in any trade shows, promote your brand and use this as a way to get information about your website to potential visitors.

These are just a few of the ways in which you can get started in building up traffic to your website. With a dedicated approach, you can continue to expand on your reach and draw more visitors that hopefully will turn to customers very soon.

At Genius eCommerce, our goal is to provide you with the best of eCommerce news, updates, tips and more. Our experts stay informed so we can always be of assistance to you. Continue reading the Genius eCommerce blog for more!