Organic Search is Still Valuable, Here’s Why

You may have read over the last year or so that organic SEO is dying. Truth be told, there was a small downward trend in organic search, but that hardly means SEO is dying.

Google is the home of organic search, and as long as Google Ads continues to drive revenue, organic search will always be relevant because it is so easy to search for anything and everything through Google. As long as Google has a purpose, there will be room for organic search.

With that in mind, there are certain trends that will aid in the growth of organic search. At Genius eCommerce, this is who we are and what we do, staying ahead on the eCommerce trends that will help you achieve success so you can stay in the know. These trends listed below can make organic search a more likely traffic source and increase organic traffic instead of decreasing it.

Mobile – Google has started to rank mobile results first. This is because so many people conduct daily business, activities, and searches on their mobile devices. With more people searching on mobile devices, but the use of desktop still holding importance, searches are only going to increase.

Google Page Design – In the past, Google was more of an information engine before becoming more of a search engine. Now, it’s an answer engine. As the way people search has evolved, Google has also evolved, working on improving the search page design so that it is more mobile friendly for people who search on their mobile devices.

Google organic search

Voice – Voice search can be two different things. This is if your device has a voice option, like Siri or Google Assistant or voice assistants like Google Home and Amazon Echo. Both have different functions with search engines because they are used differently. Your device becomes a part of you, so it can be a voice search device because it doesn’t require you to manually use your fingers to type out a search query. This is where a lot of long-tail search terms come from. After all, we are likely not telling our device to search for coffee, we are asking it where the nearest coffee shop is? It produces more specific results for a specific query. Voice Assistants are very different because they don’t do direct searches, but they can be a valuable eCommerce tool. Voice commerce sales were at $1.8 billion in the US in 2017. By 2022, that figure is projected to reach $40 billion. It is a similar growth projection to when smartphones were released and started to become a trend.

Devices – The reason for the increase in voice search and mobile reliance is because there are more devices out there than ever before. Google projects that one billion devices will include voice assistant by the end of this month and Amazon reported sales of 100 million voice assistants this holiday season. Between household assistants and voice search on mobile devices, almost every home in the US has a form of voice search and voice assistant at their disposal. The more devices that we have, whether for traditional searches like a desktop or mobile and voice searches from portable devices, the more active organic search will be.

SEO is not dying, it’s evolving. It’s evolving to new devices and new methods that we are using to get search results and to gather information, and as long as the evolution continues, the need for organic search will continue to be around.

For more trends relating to SEO and other eCommerce methods, continue to read the Genius eCommerce blog. This is who we are and what we do and we want to help you stay ahead in the eCommerce world.

eCommerce Design Trends You Should Know

When we visit a website, our first impression tends to be based on the look and feel of the website. It’s only natural. As humans, we react and are drawn to things that are appealing to the eye. In the eCommerce space, it makes website design that much more important.

The credibility and trustworthiness of a business are based mainly on the design of a website. In fact, 75 percent of consumers judge these factors based on how a website looks.

Having a strong design means everything from reeling in your customers and getting them to stay with you to view your products and create conversions that keep your business moving. An eCommerce site design further drives home your message and your brand.

At Genius eCommerce, we understand the importance of moving forward in the industry and keeping up with trends that lead to success for your eCommerce business. This is who we are and what we do.

Today, we will take a look at a few eCommerce design trends that you should know.

Strong User Experience – In today’s eCommerce world, you are going nowhere fast if your website is too slow. Visitors to your website want a flawless experience with fast loading pages, easy checkout and a quick and simple way to find the products they want. A poor website design and user experience can turn away potential customers and therefore lead to lost sales. You can save yourself from all of that by simply making sure the website runs and operates well and gives the visitor what they expect.

White Space – We often think of design and think it has to be so eye-catching and colorful and loaded with content that it actually becomes too loud and crowded. The use of white space has been a growing trend because it keeps things simple. Yes, visitors want to see design elements that represent your brand and show off your message and your credibility, but they also need to focus on the task at hand. More white space makes it easier to put the focus on the important elements of a webpage. As long as user experience is an important factor in a purchase, making a website easy to navigate and keeping it simple with white space goes hand in hand.

web design

Custom Graphics – Separating yourself from your competition is just another part of the game in the eCommerce space. Customization is a great way to stand out, but this can’t be done with generic website templates. You need to think custom and differentiate yourself from your competition. A custom design is a great way to do this, as well as including graphics and branding that furthers your message.

Keep It Bright – It may seem like a second thought at times, but color is actually a factor in swaying visitors to stay with your website rather than going to the competition. Bright colors always have a place on websites because they draw the attention of the human eye, but choosing the right color is the challenge. If people view the website and the color works perfectly to make the messaging easier to read and more appealing, readership can improve by up to 40 percent. If you want your brand to really stand out, choose your colors wisely, but think and be bold.

Responsive Mobile Design – This has been a growing trend for several years as the number of mobile users continues to increase every year. Since 2016, the number of internet users on mobile devices over laptops and desktops has increased. With so many people viewing websites on mobile devices, if your website isn’t responsive and capable of converting to a mobile view, you are guaranteed to lose business. A strong mobile experience is incredibly important because of the number of users that will see it and how many sales you could make to customers who choose to make a purchase on the go.

Keeping up with design trends can make all the difference in completing more conversions or falling behind in the race with your competition. Let Genius eCommerce be your source for trends you should follow for your eCommerce website. It’s who we are and what we do.

Continue reading the Genius eCommerce blog for more updates, tips, and trends to keep you in the know!

Why B2B eCommerce is a Growing Trend

When we hear the term eCommerce, we tend to this of the business to customer relationship, the direct bond the two have in a purchase. We think of eCommerce as the exchanging of goods and products between a business and a customer. In so many ways, B2B eCommerce holds so much more of a prominent place in the industry.

For one, B2B eCommerce makes up the majority of growth in the industry because it is comprised of manufacturers and wholesalers. By the end of 2019, the B2B eCommerce market will be worth over $1 trillion. The B2C market will only be worth about half of that at $480 billion.

Today, Genius eCommerce will look at why B2B eCommerce is a growing trend in the industry.

There are a number of factors that are defining the future of B2B eCommerce. B2B buyers have come to expect a better customer experience across all channels. The capabilities of eCommerce technology have increased the Total Cost of Ownership, which has more companies considering a unified cloud platform. A greater need for price optimization and configure-price-quote flexibility across sales channels is also something that B2B excels at that B2C cannot transition to. Order management is integrated at the platform level for B2B that allows for more synchronized processing.

Above all of these, though, is buyer expectations. Many businesses go into eCommerce selling between businesses because many buyers understand the added benefits of eCommerce and the expectations that eCommerce can bring a seamless and quality online experience. The success of the B2B industry very much has to do with the boost of mobile eCommerce. In fact, 91 percent of B2B buyers complete searches using mobile devices and one in four buyers makes a purchase using a mobile device.

So what will happen in 2019 that will keep this trend growing? A lot of it is very similar to standard eCommerce practices.

For one, having a defined strategy is a must. Manufacturers can no longer rely simply on ordering through phone, fax or email. The trend for manufacturers is to self-service order online and those that are not using eCommerce to do this will start to feel the pressure because sales will be down.

B2B eCommerce

In order to effectively sell online, manufacturers need a strategy in place that answers some questions. What part of the market are you trying to reach by selling eCommerce? Who are you targeting? Is it a new business or are you transitioning an existing business to the eCommerce space as well?

Additionally, content remains as important as ever in this space. Rich content — images, descriptions, videos, reviews — must be presented in the same way as distributors trying to draw in the customer. When it comes to content planning, consider your audience. Who needs it? Do your existing customers who have followed your business for a long time need it to still keep purchasing in the eCommerce space? Are you trying to attract new customers in an existing market? Are you trying to penetrate a new market with your transition to eCommerce?

Once you define a plan and focus on content that connects with your audience, the rest will start to fall into place with your strategy. The B2B eCommerce industry will continue to grow over the years and if you don’t want to get lost in the shuffle, you want to set your plan now and put it into action.

Was this information about a growing eCommerce trend helpful to you? With Genius eCommerce, this is who we are and what we do, providing updates, tips, trends and so much more about the eCommerce industry.

Continue reading the Genius eCommerce blog for more updates and expertise to help you achieve success in the eCommerce industry.

Apps That Can Enhance Your BigCommerce Marketing

If you have an eCommerce store with BigCommerce, you know that it is one of the leading platforms in eCommerce for a reason. In addition to having great website designs and well-developed websites that load quickly and are responsive, there are a lot of tools within the BigCommerce platform that can make marketing that much easier.

BigCommerce offers a number of apps that can enhance your marketing and make your shopping experience that much better for users.

Today, Genius eCommerce will look into the details about some of these apps. Here at Genius eCommerce, we put the focus on staying up to date on eCommerce tips, tricks, and trends so you can get the most out of your eCommerce experience. Here are five apps that you should consider for your BigCommerce store.

Klaviyo – If you are looking to step things up in email marketing, Klaviyo is a great way to take your data and turn it into meaningful analytics so you can use them to your advantage. Through this app, you can customize email marketing content or use one of Klaviyo’s many automated templates. By integrating Klaviyo with BigCommerce, your data will be transformed so you get an understanding of what your customers are looking for based on previous browsing, purchases, campaign engagement, and other shopping patterns.

klaviyo bigcommerce

Nextopia – Your eCommerce store will not get far if the products aren’t presented in a way that encourages visitors to become customers. That’s where Nextopia can help. Nextopia creates solutions that help customers search for products to help increase conversions. The advanced settings of Nextopia will allow customers to search for products and produce accurate results, including providing suggestions for personalized items. Products can be sorted by color, price and many other attributes, making it even easier for customers to find what they want.

nextopia bigcommerce

Yotpo – Customer reviews are important to the success of a business. People are especially receptive to what previous customers have to say about a business and that plays a big part in the decision-making process for a new, prospective customer. With Yotpo, you can make it easy for customers to leave a review and easy for you to stay on top of these reviews. Yotpo works by sending an email to a buyer and asking for a review. Yotpo can also allow for integration from social media to gather reviews all in one place. This helps increase your brand’s credibility, to have a number of reviews, and Yotpo takes a lot of the leg work out and lets you gather reviews as you successfully run your business.

yotpo bigcommerce

ShipperHQ – Shipping is usually the last step of completing a sale, but it can be one of the most challenging for everything that goes into it. Managing shipping rates and keeping everything organized for yourself just adds to the challenges. With the ShipperHQ app, you can easily find rates with a rate calculator engine so you hold control over shipping costs.

Rewind – What do you do when you are typing something and make a mistake? You hit undo and correct it. The Rewind app can do the same thing, only for your BigCommerce store. With one click, you can back up your store’s data and everything within it from product details to customer information and more. It’s the best way to back up your store in the event that something goes wrong so you don’t have to sacrifice time picking up the pieces.

These apps all have their benefits to rounding out your BigCommerce store into a great website with quality user experience. Using these apps can alleviate some of the setup work and allow you to focus on the operation of the store, which we know is what you would rather do.

That is why Genius eCommerce is here to help. We are here to help you stay ahead in the game. It’s who we are and what we do!

For more updates, tips, tricks, and trends in eCommerce, keep reading the Genius eCommerce blog.

Trends That Will Shape eCommerce in 2019

The new year is only a couple of weeks old, so there is a lot ahead in 2019 for the eCommerce world. The new year is often a time for reflection on things from the last year and things to come in the next.

There are several trends that could shape the way eCommerce works in 2019. Today, we will look at these trends and how you can utilize them in your eCommerce strategy.

At Genius eCommerce, our goal is to keep you in the know about all of the latest eCommerce trends and updates. This is who we are and what we do!

Personalized Experience – This has been a growing trend in recent years and it’s easy to see why. Customers like personalized experience because it leaves the impression that the company cares for its customers on an individual level. In fact, 43 percent of consumers prefer a personalized experience and 41 percent of consumers have switched companies because of personalization. Perhaps more telling is how your content needs to be relatable to what people are searching for or it won’t work. Statistics showed that 74 percent of people do not like seeing irrelevant content.

Multiple Shopping Channels – This is more of a priority for business owners rather than customers. Merchants will have customers who purchase in many different ways, which is why having the ability to deliver omnichannel experience is important. For many merchants, there can be obstacles, such as a lack of internal organization, data quality, and analytics that get in the way of delivering a great experience to customers. However, multi-channel B2B campaigns on average see a 24 percent return on investment, which should be plenty of motivation to have multiple shopping channels.

eCommerce shopping

Automated Customer Service – By 2020, 85 percent of customer service interactions will not require a human. Automated customer service is one of the largest growing trends. When it comes to customer service, speed and quality are the most important factors. Customers want their questions answered quickly, which is why 69 percent of online shoppers view a quick resolution to a problem as good customer service when they review a business. Good customer service can also lead to more conversions. A good customers experience resulted in 42 percent more purchases while 52 percent stopped buying with a company because of a bad interaction.

On-Site and In-App Mobile eCommerce – Mobile commerce is becoming so popular. In fact, by 2020, 45 percent of total eCommerce revenue will be created from mobile commerce. Mobile devices are just how we shop nowadays. Fifty-six percent of customers use their mobile devices to research products and browse an eCommerce store. In addition, 69 percent of purchases will be made through smartphones and tablets by 2020. Getting ahead in the mobile space is incredibly important over the next year as the balance shifts more toward mobile purchases.

Using Cryptocurrency – You hear people talk about Bitcoin, but is it possible that it could be a method for payment online. It seems likely in the future. An executive at PayPal has said that there is a “very high likelihood” that Bitcoin will become a popular payment method. Bitcoin and other similar cryptocurrencies also have a very low transaction rate — about 0.3 percent for Bitcoin — that make it convenient.

Did you find these trends helpful? At Genius eCommerce, our goal is to keep you informed on everything in the eCommerce space. Continue reading the Genius eCommerce blog for more news, trends, and updates.

Why is Local Search and SEO Important?

For every small or medium-sized business, there is a desire to make a local impact within the community as much as there is to have eCommerce success on a national or global level. Local SEO and local search are two tactics that can help achieve this and are important to connecting with a local audience.

Local SEO is search engine optimization that helps promote products and services on a local level to customers in your area that are actively looking for them. Local search typically shows the results when someone types an inquiry that includes the words “near me,” meaning there is a target on the local area or by location. The search engines understand that the searcher wants results that are local and based on location, so it shows those results first.

How do you achieve good rankings in local SEO? There are three key factors: how close you are to the location of the searcher, how relevant you are to the search query and what other customers are saying about your products or services.

Because of these factors, local SEO is not always easy. It can take a lot of effort to get the results you want, but there are some things you can do to improve your local search rankings and make more of a local impact.

Website Localization – To localize your website means to include your location throughout the website. If you have multiple locations, you may create multiple pages to represent your locations. Include the city or region where you are located constantly in your content and throughout the website and get involved locally within the community with events or post any feature articles on community involvement to your website.

Build Citations – By being included on citation websites and business directories, customers will be able to find your business, and your profile will include the business name, location, phone number, and website. Adding more information about your business to business directories improves your search rankings.

local search

Google My Business Listings – Claiming your business on Google My Business is a big step to landing results with search engines. This confirms your businesses location and displays your business on Google services, local search results, and Google Maps.

Reviews – Reviews are already important because they can promote your quality and customer service, but they also serve another purpose. Reviews send signals to search engines that your website and your services are trusted, which improves your website’s overall quality and improves your local rankings.

Backlinks – Getting backlinks from websites that are also trusted is another way to build local SEO. If your website is promoted by a regarded website or in other content like newspapers, blogs or business associations as trustworthy and prominent, it increases the visibility in search results.

Local search is something that is very often targeted and can draw in a lot of new visitors. It can be a great return on investment for you as you work on your SEO to build a better and more impactful website.

Did you find this information and these tips helpful? Continue to learn more about topics such as local search or the latest trends in eCommerce by following the Genius eCommerce blog. At Genius eCommerce, this is who we are and what we do, helping to keep you up to date on trends that are succeeding and what you can do to improve your results.

What is Drop Shipping and Why is it a Trend

Through the course of a year, you will hear about a lot of new trends that emerge in the eCommerce space. One of the trends that will come up in 2019 is drop shipping, a method that many eCommerce merchants are starting to use.

Today, we will look at what drop shipping is and why it is a growing trend in the eCommerce industry.

Drop shipping is a fulfillment method in the eCommerce retail space. The method of drop shipping is that a customer will complete a purchase through an eCommerce merchant. That merchant does not actually carry the item in stock but rather buys it from a third-party and ships it directly to the customer. Rather than owning inventory and trying to move it, the merchant purchases on an as-needed basis, never actually handling the product.

Why is this a growing trend? It is very easy to start using drop shipping and it can help save money. By using drop shipping, you take out a lot of other tasks that can go with the daily grind of running a business that involves retail, even if it is just an eCommerce business. You don’t have to manage a warehouse, you don’t have to worry about packing or shipping, and you don’t have inventory to track.

You can certainly save a lot of money, especially early on because rather than investing a large amount of capital in inventory from the start, you can start an eCommerce business without having to invest a large sum of money.

By not having to purchase inventory or manage a warehouse, you can also avoid a lot of overhead charges. Expenses will always grow as a business gets larger, but by running so much simply through a laptop in a home office, you can still have much less of overhead than a traditional brick-and-mortar store.

People who use drop shipping are also able to sell a much larger range of goods because they don’t need to pre-purchase them. Drop shipping businesses are also capable of being flexible and run in any location and can be easy to scale.

Of course, there are some disadvantages to drop shipping. Margins on products you sell through third-parties can leave low margins and not much of a profit for you, especially if you are just starting out, and the items you list may not always be in stock. Since you won’t be managing a warehouse or keeping inventory, there is no way to be completely certain that an item is always in stock.

drop shipping

Drop shipping is far from a perfect method, but for people who are just starting out and want to begin developing an eCommerce business, it is a great option for allowing someone to jump in without much of a budget. With the right planning and strategy, you can turn your drop shipping business into a success and start profiting from the results.

Did you find this information about drop shipping, a growing eCommerce trend, valuable and informative? At Genius eCommerce, this is who we are and what we do. We stay up to date and keep you informed on the newest and best eCommerce trends so you are in the know.

Keep reading the Genius eCommerce blog for more tips, news, and trends just like this, or reach out to us and let us know what you want to see to keep you informed!

SEO Trends to Watch in 2019

From year to year, and several times throughout the year, the way search engines work and rank websites will experience changes, some minor and others more significant. When those significant changes start to appear, you need to be prepared.

As 2019 gets underway, we wanted to start off the year by looking at some trends that could be popular this year in the SEO space. At Genius eCommerce, this is who we are and what we do, providing a window into the latest eCommerce news, trends and updates so you stay informed.

Here are five trends to watch for in the new year.

Structured Data – Structured data helps make web pages rank better similar to how your content does. Structured data is organized data that resides in the coding of your web pages. With the help of websites like Schema.org, you can find templates on how to include this data. Start by copying and pasting from these templates and start to work with it to include your data. All you have to do is replace the content in the templates with your own and you are using structured data, something that only 17 percent of marketers were using as of 2016.

Avoid Mistakes with Structured Data – In using structured data, you can make a fairly simple mistake and pay a big price as a result. There are a few common mistakes to avoid when it comes to structured data. Avoid using inappropriate structured data, data that does not match your on-page content or anything that violates Google’s guidelines for specific data types or Google’s general guidelines on structured data. Avoid taking shortcuts when it comes to structured data. Diligence, accuracy and not misleading people or the search engines will get you much farther and is worth the time.

seo search engine optimization

Podcasts – As a business owner, if you are an expert in your field or have a lot to share about the industry, products or services, host or be a guest on a podcast that you can promote. Podcasts are a newer form of content that works really well for niche industries. People enjoy listening to experts regarding subjects, topics, and products that interest them. With a podcast, not only do you get exposure, but it can lead to sponsorships or just be a great place for some self-promotion.

Focused Content – Often times, content is written with keywords in mind to boost a connection with search engines and generate rankings. That works to an effect, but the bigger impact is made when you write content that has a purpose, that answers a question and can draw responses. Keywords don’t create backlinks, quality content does, because people are more likely to link to something that provided an answer than anything else. Keeping your content focused and not misleading to readers makes a difference.

Image SEO – Images are an important part of SEO. Treat them that way. When adding images, make sure they are relevant to what you are saying in the rest of the content. Optimize images so they load faster and more effectively. If you are marketing a product or trying to show off one of your products for purchase, let images paint the picture. Don’t show images from a category, show the specific product and all of the details about it in a series of images. Images are just another part of communicating with readers and customers, so use that to your advantage.

A new year is a new beginning, and with these trends in mind, you can start to work toward your goals of achieving better SEO results in 2019. Keeping up on trends throughout the year is just as important as taking action on the trends that are in today. Let Genius eCommerce be your source for the latest eCommerce news, trends, tips and more. This is who we are and what we do. Check out the latest in eCommerce by viewing more from the Genius eCommerce blog today!