Does Social Media Have an Impact on SEO?

Social media and SEO: are they related? When we think of digital marketing, we think of both as part of the equation. But does social media marketing really help and have an impact on the results you can get from SEO?

In short, while there is no direct relation or impact made by social media on SEO results, the use of social media can aid in desired SEO results.

How does this happen? Today, we will look at a few ways that social media can have an impact on SEO.

Sharing – People post links on social media to get likes, comments and, most importantly, shares that spread the message. Obviously, outside of sharing, the most important objective from social media postings is to generate traffic to these web pages. The more you can drive traffic to your website through social media posts, the more you can increase your organic search rankings.

Profile Ranking – While direct social media posts don’t rank in search engines, the pages and profiles of social media accounts do. You may notice when you type in the name of a business that not only will you get the official website, but also links to social media pages. Businesses that are able to get their social profiles into the rankings with the website tend to be higher on the search engine results page and can eliminate competition from those spots in the process.

External Links – Websites build authority by building links. External links are the most important element of that and go a long way in achieving the success you want on search engines, notably Google. By using social media to promote a piece of content and get shares, you increase the possibility that other websites will use your link and refer back to you.

social media seo

Brand Awareness – Social media plays such a big role in our lives. It gives you a large stage to present your brand and increase awareness. With millions of users on platforms like Facebook, Twitter and Instagram, social media holds the key to building brand awareness in a place where people want engagement and interaction.

Local SEO – Some recent trends in SEO show that activity is done with mobile devices and focuses on local results, stores, restaurants or attractions near the location of the user. Local SEO is certainly a focus of social websites like Yelp, and offer an opportunity to show location and feedback. The more that you get reviewed, the more that the search engines notice and place you on local results pages.

All Search Engines Are Different – When you think of search engines, the first one that comes to mind is usually Google and rightfully so. Google accounts for nearly 75 percent of search engine market share. But there are other search engines that play the game as well. Bing and Yahoo are also top search engines, and each has its own algorithms and ways of ranking websites and pages.

In recent years, Google also had its own social media network called Google Plus, which will shut down in August 2019, and those profiles displayed in organic search results as well. In some cases, a Facebook post or page may generate more ranking authority on one search engine than another. Accounting for all of the search engines and their tendencies makes a difference.

Even if there is no direct connection or association between social media and SEO, there are ways to influence your results and potential success with the help of social media. The more social media platforms continue to grow, chances are the signals from social networks will become more powerful for rankings.

At Genius eCommerce, this is who we are and what we do. We stay ahead on the updates and provide tips and tricks to achieving success in eCommerce SEO. With these tips on how social media can aid that, you can be inspired to continue to put social media to use and make the most of it in your digital marketing plan.

Google Algorithm Update: Ranking Shifts from Core Update

On March 12, Google launched an algorithm update that was called to March 2019 Core Update.

An algorithm update is nothing substantial for Google. They make daily updates to their algorithm, sometimes multiple times per day. The results of this algorithm update have been different for users.

The average ranking of a number of websites has shifted during the update. Many users saw either a dramatic increase or decrease in average search ranking for pages at the time of this update.

Google confirmed the update on March 12 and noted that updates to the algorithm are normal and daily, mainly for minor improvements. Broad updates to the core algorithm, like the one on March 12, can lead to more dramatic shifts in ranking for pages. There is no “fix” for this, Google says, and content owners should not make drastic changes in an attempt to fix things that may not be an issue at all.

Through it all, Google puts the focus on rewarding quality content and emphasized that in a thread on Twitter. The algorithms reward good content, so even if the update had an adverse effect on rankings, it does not mean that the content was the reason and that the key focus on content marketing and SEO should remain to produce content that draws an audience and resonates with search engines.

Google also offered guidelines on how their search algorithm works and ways users can experience good results, even with the update. Here are a few of the key areas that matter to Google.

The User

Changes made to Google’s algorithm are not for the websites being listed but for the user. After all, the user is the one who is looking for something using a search engine. The goal for Google is to provide useful results that are relevant to the user searching. Therefore, all search updates and algorithm updates are run through search testing thoroughly before launching.

Engineers at Google do search experiments constantly to see what ideas can be rolled out into a live atmosphere so that Google is providing the most accurate and relevant results. Tests are even run in a live setting at times to confirm that they are ready for launch.

Site Owners

Getting listed on Google is all about being found. That’s what they do, after all. They help publishers and businesses get discovered online. This is why Google also offers tools and advice on how to rank on search engines. There are a number of support documents and videos that can help educate you on Google’s algorithms and ranking. Expert advice is available from both employees and experts outside of Google for assistance.

There are also tools that can indicate troubleshooting or performance and on-site errors for your website with advice on how to fix them so you can build a search-friendly website that performs well and ranks well. It also helps make sure that your website is safe since Google wants to promote websites that are safe and useful to its users.

Access

Google believes in providing open and free information to users and focuses on making that information available. Google’s search results are reflective of the content and opinions that are published on the web, not reflective of their beliefs or opinions.

The goal is to provide information that relates to a search, and sometimes that may include results that match closely with the language used in the search that is biased, has negative practices or may be offensive. These results are not always foolproof either, which is why updates are constantly made to try to get it right and prevent poor results that lack quality or are irrelevant to your search.

While Google made a significant update that resulted in many rankings shifts, it does not mean that you have to change the way you try to rank. Continuing to produce quality content that follows SEO practices is still the way to go.