When it comes to selecting an eCommerce platform based on potential SEO advantages, there are quite a few misconceptions. In general, it’s difficult to say whether or not a specific platform is better than another as far as search engine optimizations are concerned.
However, if you are looking for an excellent starting point for your online store, BigCommerce is a top contender and great choice. If you are concerned about how well your website will rank in the search engines and whether or not you will be able to pull in enough organic traffic, properly implemented BigCommerce SEO can have the kind of impact you’re looking for.
There are several reasons why this platform stands out as the preferred option for thousands of store owners who want to succeed. With great customer loyalty options, product syndication, an easy-to-use interface and website builder, incredible support, and excellent fundamental eCommerce features in general, BigCommerce is simply ahead of the curve and shows no signs of slowing down.
However, while their core eCommerce experience is certainly impressive, they have everything a business owner could want in terms of SEO essentials. The BigCommerce platform was built from the ground up with proper optimizations in mind, such as mobile fluidity, simple to follow navigation, blogging capabilities, control over your meta tags, and more. With BigCommerce, you are easily able to customize product categories and URLs, create attractive and SEO-friendly product pages, and streamline your website with various apps that help you build a more professional and profitable website.
How SEO is Changing and What You Need to Do
While BigCommerce certainly provides a strong foothold for SEO, it’s important to note that in order to really push your website forward and create a sustainable business online, you’re going to need a bit more leverage. After all, there are thousands of businesses just like yours taking advantage of all of these same features. This means that in order to get ahead, you have to do a little out-of-the-box thinking.
To truly address your BigCommerce SEO properly, you need to first and foremost optimize your website with user experience in mind. This often requires a deeper understanding of web design and custom development, because while the basic templates and themes are decent, they don’t often come equipped with all of the necessary features and capabilities that go into the creation of a professional online store.
The next important aspect of SEO to consider, and which is perhaps the most important, is raw content creation. You can’t rely on a platform to make up for quality content. Even if you start your store on BigCommerce, you have to ask yourself, are you creating informative content that your users would appreciate?
Content is one of the pillars of SEO and without it, you’re unlikely to rank even if you have amazing products. This is because Google doesn’t want to see a faceless entity peddling wares, the search engines want to know that you are an authority in your industry and that you can provide valuable information that is useful. The only way you can generate this kind of content on your website is to actually make it.
Of course, it’s difficult enough to manage a business without sitting down to write and take into consideration the use of particular keywords and proper blogging structure. This is one reason why you can’t really say “one platform is better than another” because at the end of the day, no matter what platform you select, Google is still looking for that valuable content. If it’s not there, your chances of ranking are severely hindered.
Another key aspect of your search engine optimization efforts is backlinking. You can’t expect your online store to accrue domain authority without great websites pointing back to yours with relevant and contextual links. No platform can do this for you on autopilot, which is yet another reason why you can’t settle on BigCommerce and expect a few apps to do the heavy lifting for you. These features are only a helpful starting point, as the real SEO work is far more involved and requires a great deal of technical knowledge and skill.
SEO is changing and is now far deeper than just researching some keywords to put in your metadata and title tags. If you want your BigCommerce SEO implemented right, you need to invest in the right professional services that can help you climb in the search results and attract more traffic to your website.
Here at Genius eCommerce, we know BigCommerce and routinely launch comprehensive SEO campaigns for clients that get results. It’s not enough to jump onto BigCommerce and expect results. You need a vetted team of experts that can take full advantage of the platform and help your store excel. If you want to take your SEO seriously, hop on a call with us at 888-982-8269 and we’ll work with you to create a winning strategy.
Crafting a Successful eCommerce Marketing Strategy
If you want to separate your online store from the crowd, you need to implement the right plan of action, otherwise it’s unlikely that anyone will notice your business or buy your products. With more eCommerce businesses popping up every day, you need a way to stand out and signal to potential customers that you have what they are looking for.
In a dense and rapidly growing digital marketplace however, this can be easier said than done. You have to ask yourself, what are you doing right now to help distinguish your business from the thousands of other online stores that are vying for the attention of your customers? Do you have a comprehensive eCommerce marketing strategy in place or are you relying on luck to see your business through?
If you intend on achieving success with your online store, you need to follow specific steps that are proven to attract customers and develop your brand. While this may seem daunting, you can’t take shortcuts when it comes to digital marketing. You need a fool-proof and results-driven strategy that will actually get your name out there and help your customers connect with you and find your products.
What makes this issue even more complex is that there are hundreds of possible avenues to take when it comes to marketing online. It’s important to take calculated and informed steps toward your goals rather than trying anything that sounds trendy or that you think “might” work. You’re much better off for the sake of your store’s success to read up on what works and start from a solid foundation.
We’ve put together this guide to help you navigate the waters of digital marketing and ensure that your online store can compete and thrive no matter what industry you are in.
Take Care of Your On-Page SEO
The first step you want to take with the construction of an impactful eCommerce marketing strategy is to make sure your SEO is being handled properly. Search engine optimization is the cornerstone of any serious digital marketing strategy for online stores and needs to be implemented from a professional level.
Specifically, you want to ensure that your website is fast, fully functional, and is easy to navigate. It should be secure, informative, utilize the keywords you want to rank for in all the right places, and should provide ample social proof. SEO encompasses all aspects of user experience on your website, which means you need to take a serious look at your store and question whether or not it is meeting the needs of your users.
A website that is not properly optimized will not only have trouble appearing in the search engines but won’t meet all of the expectations of your users. This is especially important in eCommerce because the entire point of your website is to communicate a strong and trustworthy brand message to any users, in order to push them toward conversion.
If your online store lacks that trust factor due to amateurish design, slow load times, obscure product descriptions, or confusing navigation, there is a high likelihood that your users are not going to buy your products. SEO isn’t just about throwing around a bunch of keywords and popping up in search results. It involves a thorough understanding of what users are looking for in an online store and delivering it to them.
Here is an SEO checklist to get you started if you feel a bit overwhelmed and don’t know what to tackle first.
Optimize your URLs. Try to shorten them whenever possible, reducing the number of filler words, to better make each URL a long tail keyword. Remember that you need to implement a redirect if you are concerned about losing any traffic because of a URL change.
Make sure your title tags are in order. Clear and concise use or header tags (H1, H2, H3, etc.) that contain relevant keywords for the page or product in question are simply a must-have. Avoid using these out of order or creating headings simply by increasing font size or bolding fonts.
Write detailed and informative product descriptions. This should go without saying but lazy product descriptions are all too common online. While this may not be a deal-breaker for some people, think of the precedent that has been set by Amazon, where each product typically has a robust and informative page that includes specs, photos, answered questions, supplementary information, uses, and more depending on the product. This is the kind of attitude you want to have, not only in terms of SEO, but for the benefit of your users as well.
Compress your photos. This can’t be stressed enough, slow load times dramatically increase bounce rate, and bloated photos are one of the worst offenders when it comes to slow page speeds. Regardless of which eCommerce platform you are on, there are different plugins and features available to you to help you make sure your photos are compressed properly. You can also use a free tool such as GIMP to crop, resize, and scale down your photos before even uploading them to your website.
Don’t forget your image alt-tags. While they may seem inconsequential, Google still takes them seriously, and the “images” section of Google can be a goldmine for eCommerce websites because users will often search there for products they are looking for. You will only appear in these results however if your photos have the proper information in place, however.
Work on your categories, navigation, and internal linking. Think of your website as a roadmap that is designed to “guide” the user to a destination, which is either information about your products or the products themselves. Don’t assume that your users magically know where to go. Today we have Google maps and extensive signage all over the roads and we still get lost from time to time. Websites can be even more confusing, especially if your target audience isn’t tech-savvy. Rather than leave anything to chance, it’s your job to make sure your website makes sense and is easy to follow. Your categories should be logical, you should have an easy-to-follow breadcrumb structure, and your products and other pages should use plenty of contextual links that lead users to further information as needed.
Finally, make sure your website doesn’t send any untrustworthy signals. Spammy popups, too many ads, click-bait titles, and other such tactics are no longer welcome online and are seen by both users and Google as suspicious if not downright wrong. While you don’t want your online store to be too vanilla, you also want to ensure it exudes professionalism and acts as an authoritative voice for your brand.
Of course, all of this is assuming you have already performed extensive keyword research and have a general idea of the demographics you want to target. If you don’t know how to do keyword research it’s imperative that you take the time to learn or that you invest in the right digital marketing services, otherwise your SEO efforts may be thrown off course.
Create Valuable Content For Your Users
After your online store’s on-page SEO has been thoroughly addressed, it’s time to improve the content that you deliver to your users. This is an integral part of your eCommerce marketing strategy, because valuable content is one of the biggest draws for users and plays an important role in your ability to spread your content on social media, newsletters, and other channels.
In terms of creating valuable content for your users, you want to think about the questions they might have about your products or the best ways in which to use your products. You may also want to talk about special deals that you offer, as well as entertaining events in relation to your business. The bottom line is however that you need to be regularly creating high-quality blog posts that not only utilize long-tail keywords that you want to rank for, but that also provide a great deal of useful information that your users would actually want to read.
This will get your website ranking on Google and is also what will get clicks on Facebook, Twitter, and Pinterest, which are some of the best channels for digital marketing right now. If you are able to create valuable content on your website, this becomes a draw for users to visit that doesn’t involve simply purchasing a product. You can then warm a user toward conversion by providing helpful reviews, how-to articles, interesting news, and more.
Valuable content is a necessary component to a successful online store, and needs to be worked into your digital marketing strategy. Even if you don’t fancy yourself as a writer, you need to invest in this area of your business, ideally through professional eCommerce SEO services.
Connect With Other Brands For Valuable Opportunities
One of the fastest-growing areas of promoting businesses online is through influencer marketing and brand partnerships. While this is a somewhat ambiguous area, because it’s difficult to say just when the right time to reach out and connect with other brands is, this is something you want to keep an eye out for and consider.
As you develop your marketing strategy, you want to approach the growth of your website and brand with brand partnerships in mind. A brand or influencer is unlikely to want to partner with a brand or store that doesn’t look the part. As you are optimizing your website, think about how you are engaging your users and what steps you can take to create a more stylish and functional experience that would incentivize someone else in your industry to cross-promote.
You might think that this is an unnecessary part of digital marketing, but the trends say otherwise. These days, one of the trust factors that users look for in an online store or brand is who is promoting it and involved with it. If your brand exists on an island and is not being talked about on social media, this is definitely an area you need to work on.
How do you reach out and make connections though? The key to finding opportunities with brand collaborations and cross-promotions is to be invested in your industry. Talk to your customers on social media, allow your customers to tag your brand page and feature them on your Instagram and other social channels, follow influencers and brands in your niche and reach out to them from time to time with ideas for mutual promotions.
Start a Facebook Marketing Campaign
Speaking of social media, this is the next major area of focus for your marketing campaign. While SEO is still the most essential element to online success for the majority of eCommerce stores, social media is continuously gaining ground.
Specifically, Facebook marketing presents an incredible opportunity for businesses of all sizes to reach more customers and build their brands. Facebook marketing is extremely effective because it can target such specific demographics, making it one of the best marketing tools in history.
If you manage an online store, you should create a Facebook business page and begin to grow a following there. The easiest way to do this is to utilize the content that you are creating on your website and promote it on this page, along with helpful tips about your products, funny anecdotes, and “day in the life” information that your audience might find valuable. At the same time, you should be using a small amount of ad spend on a “like” campaign to reach people in your niche.
Once your page accrues enough fans, you can expand into more sophisticated advertising strategies that draw customers to individual products, run giveaways and contests, help with customer service concerns, and more. A properly managed Facebook advertising campaign can act as a useful arm to your marketing strategy, which also naturally leads into Instagram as well, one of the best platforms for promoting your products online.
Running social media accounts however can be a time consuming and intensive process that requires a dedicated social media manager or eCommerce marketing expert at the helm. As you develop your strategy, you may want to invest in professional social media and Facebook marketing services if for no other reason than time constraints. If you want to be free to run your business, there’s no way you can afford to spend all day on social media!
Invest in PPC Once Your SEO Comes to Life
The final stage of your marketing efforts should focus on a comprehensive PPC campaign. Some store owners want to immediately jump into the deep end and throw money at Google to try and get quick and easy conversions, but there’s more to pay-per-click advertising then “money in, money out.”
First and foremost, if your website isn’t optimized to provide a great user experience, it doesn’t matter how flashy your PPC ads are or how great your product is. The user is likely to abandon their cart or leave your site immediately at the first hint of amateur design. If the trust factor isn’t present, the user is simply not going to take the plunge and hit the buy button. Before you invest in PPC, you need to cover all of your bases and make sure your website has been properly optimized.
Once your online store looks the part and feels professional, and once you have established a solid social media presence and have a solid and balanced cashflow coming in, it’s time to unlock the power of Amazon PPC and Google Adwords. These marketing channels can be used to scale your business and create a loyal customer base, providing quick turnaround and sustainable results, but only if implemented properly.
Successful PPC efforts require a comprehensive understanding of audiences, retargeting, and keywords specific to the world of pay-per-click advertising. The same keywords you take advantage of in SEO aren’t always the same ones you utilize when running PPC campaigns, so in order to have a well-rounded eCommerce marketing strategy, you need to have knowledge of both in order to get the results you want.
To start out with running a PPC campaign for your eCommerce website, you want to have a firm grasp on your target market, and understand that this can shift slightly depending on the platform you are advertising on. You also want to research which of your specific products would work best and are worth advertising, and which products are best left for organic traffic brought in through SEO.
Once you reach this point of understanding with your audience and how to best target them through the appropriate keywords, you can move onto crafting the ad itself. Depending on your platform of choice, this is where you need to know how to write informative and convincing sales copy. If this isn’t your strong suit, it’s important to recognize this fact and invest in professional eCommerce PPC services that can handle the task of writing sales copy that gets conversions.
Putting Your Marketing Strategy Into Action
As you can see, there are many points to consider when crafting an eCommerce marketing strategy that gets results. You certainly can’t take a “try everything until something works” approach, otherwise nothing will get done and your website will most likely fail to gain any traction.
In order to truly succeed in eCommerce, you need marketing experts that understand all aspects of how to run and promote an online store, regardless of the platform or industry. Here at Genius eCommerce, running eCommerce marketing campaigns is simply what we do, and we do it well. If you honestly want to put together a marketing plan for your business that will generate the kind of results you’re looking for, reach out to us at 888.982.8269 and we’ll help you make it happen.
Improve Your WordPress SEO With This Simple Strategy
Optimizing your website for higher rankings is an increasingly complex endeavor that often requires hours of meticulous keyword research, careful attention to site performance and user experience, and plenty of backlink outreach to increase your domain authority.
Improving your WordPress SEO doesn’t always have to be this difficult however. There are still a few less-complicated techniques out there that are far easier to implement yet will still have a meaningful impact on how your website performs in Google.
One simple strategy that anyone can take advantage of and which will help boost the overall quality of your website is through a better understanding and implementation of internal linking. With the right internal linking strategy, your website will appear more authoritative to search engines and will increase the quality of your user experience. The best part is, working on your internal links may be one of the easiest search engine optimization improvements you can make for your WordPress website. By investing a little bit of time every month to making sure all of the important pages of your site are getting enough attention, you will boost your site’s ranking potential a great deal.
How Search Engine Crawlers Use Internal Linking
When a search engine crawler such as the Google Bot crawls a page on your website, it’s looking for a few key ranking indicators. Search engines pay close attention not only to what links point to a particular page, but also how a page “links out” to other places on your site as well as other destinations on the Web.
If a page of your website appears to have no internal linking, it may send a signal to Google that this page has nothing to say that is valuable, or is not trying to prove any sort of a point. If you are not “referencing” any other important pages on your website or elsewhere, the search engine in question may assume that the page does not exist to solve user problems or address their needs, but instead is something else, such as a disclaimer or terms of service page.
Regardless of how the intent behind your page is interpreted, the search engines want to see certain elements on a page to consider it worth ranking. The same philosophy behind backlinking works here. A backlink is essentially a link from another website pointing to yours, which sends a signal of authority and trust to the search engines.
When you link to another page on your website in the proper context, you are essentially saying “this page reinforces the page I am linking to,” creating a network of contextual relationships that help search engines to understand the overall purpose behind a page or your entire website for that matter.
If you are creating a webpage that discusses a certain topic, and you already have content on your website related to this topic, you can and should use that older page as a resource that you can link to, or vice versa, as long as it makes sense. In this way, you create a roadmap for the search engines to follow as they crawl your website, helping them to make sense of it all.
Improving Your Internal Linking Strategy
So how do you improve your WordPress SEO with internal linking? The good news is that WordPress makes it easy to place links in the body of pages and posts, which means you don’t really have to do any heavy lifting here. The point is to help build a network of information using the pages you already have, keeping in mind that as you add pages and blog posts to your website, you should be linking to your older content so it has a better chance of ranking.
To begin working on your internal links, take a look at your oldest blog posts and look for ways to refurbish the content by adding more information and supporting keywords where applicable. As you are working on this older content, be sure to include one or two relevant links to supporting content elsewhere on your website. This can be a product page that addresses user needs based on the topic of the page, or another blog post that you have recently posted that may contain important information you want your readers to see.
Repeat this process for all of your older content that may be underperforming. This includes product pages that you think could do well with contextual linking to a relevant blog that could help provide necessary supporting information for your customers. This strategy works regardless of which niche or industry you are in. The search engines want to see that all of the pages of your website provide solid and valuable internal linking.
If you are interested in improving your WordPress SEO even further, give us a call at 267-225-1946 and our team of SEO specialists will help you with your internal linking, backlinking, on-page optimizations, blogging, and more.
Organic traffic is the key to success if you’re running an online store. Even if you are using an SEO-friendly platform such as Shopify, you still need to implement the proper optimizations in order to get the necessary traction for your website.
There are dozens of various improvements you can make to your store to potentially make a difference in your rankings, but if you seriously want to optimize your Shopify SEO, the secret is in the user experience. How well your website caters to your users is now one of the most important ranking factors, and this is especially true in the world of eCommerce.
Rather than making changes to your website to please the search engines, Google has made it clear that we need to start thinking in terms of what our users get out of our websites instead. Are we delivering a fast, hassle-free, intuitive, and useful experience? You should be asking yourself that question every step of the way as you are developing your online store.
Shopify is a powerful platform and certainly gives you plenty to work with if you are building a highly-functional online store. However, there are a lot of points you need to take into consideration if you plan on ranking well in the SERPs. It’s no longer enough to simply build a website on a great platform, upload a few products, and set everything on autopilot. You should be fine-tuning your website so that it actually delivers and incredible experience for your users.
This is what will get you noticed on Google and is what will make your users appreciate your brand and keep coming back for more. We’ll cover a few of the best user experience optimizations you can make to improve your SEO and help you climb to page one, as well as go over just how important UX design is in eCommerce so you know how to better meet the expectations of your customers.
The Importance of User Experience in eCommerce
As an eCommerce business, your goal is to attract customers and sell your products, but on a deeper level, you are offering an experience for your users. Given how competitive the online marketplace has become, you can’t afford to think in surface terms such as marketing and sales. You need to readjust your focus and begin looking at ways you can offer a superior experience than your competitors.
A great product and even a social media reputation can only carry you so far. In order to achieve sustainable growth and build for the long-term, you need to implement solid SEO practices into the core functionality of your website. This is the only way you’re going to continuously meet the needs and expectations of your users, and will ultimately help guide them through the process of conversion.
When making additions and adjustments to your website, one of the elements you need to consider is comfort. How comfortable are you making your users feel? You should craft your Shopify store from the standpoint that you are delivering a top-tier experience. Everything is secure, works as expected, with intuitive navigation and clear evidence of authority and social proof that will assuage their fears and communicate to them that they are in the right place to make a purchase.
Beyond this, you want everything on your website to flow. Part of delivering a superior user experience is knowing what the user expects and simply giving it to them. This means straying away from overtly artsy layouts, complicated navigation, flashy elements or anything that distracts or deters your users from the ultimate goal of helping them find what they are looking for.
Let’s take this another way. Your online store isn’t there for your benefit, it’s there for your users. While there will always be that impulse to want to flex your artistic license a bit when designing your store, this is a self-serving activity that doesn’t provide any benefit or service to your customers. In fact, it could make their time on your website more difficult than it needs to be, and even send the wrong signals to Google.
Everything you do in the process of building your store should be in favor of your customers above all else. You don’t want to leave them dissatisfied. This means streamlining your design and funneling them where they need to be with clear directions, simple navigation, easy-to-read text, and other user experience factors. The better your website is suited for your users, the better you will perform in the search engines.
Google is refining their ranking factors every year, and even though platforms such as Shopify are keeping up in terms of core eCommerce functionality, most SEO still needs to be implemented manually. You won’t provide a great user experience for your customers unless you actually take the time to meticulously go through your entire website and adjust what you need to so that you create a better user experience from top to bottom.
Sometimes this means custom development and other large-scale operations in order to get your website to perform at a certain level. While this may be true, there are plenty of smaller SEO optimizations you can make yourself with the help of Shopify’s features and a little UX design advice. Below we’ll go over some of the essential changes you can make right now that may improve your rankings.
Essential SEO Optimizations For Your Shopify Store
Search engine optimizations range from simplistic to comprehensive and encompass a wide range of different skills and deep knowledge of website functionality, Shopify’s capabilities, specific industries, and even eCommerce as a whole. The good news is, you don’t need to be an SEO guru to implement the following changes to improve the user experience factor in your store.
Truthfully, some of the best and most crucial SEO techniques you can take advantage of are some of the most simple to execute. This is because when you think about building a website to favor the user, everything becomes a lot clearer. This is the secret to easy Shopify SEO optimizations that anyone can implement with a little understanding on the matter. As you will see in our examples below, there a small tweaks you can make on your site that could lead to impressive results.
Readability and Larger Font Sizes
One easy way to improve the user experience level of your website is to increase the general size of the fonts on your website. Larger fonts translate into improved readability, which in turn lowers bounce rate, an important metric that Google uses to calculate how authoritative your website is.
Increasing the size of your fonts also creates a more professional, cleaner look on most devices. These days, small fonts just look strange on our large desktop monitors and are just flat-out inconvenient on mobile devices. If your users have to squint to read a product description, they may not stick around very long.
In terms of readability, you also want to make sure you are breaking up large chunks of text with appropriate spacing. When it comes to writing for the web, forget everything you know about traditional techniques that you may have picked up in college. You’re not writing a term paper, you’re selling a product or conveying an important message.
In that respect, make sure that every page on your website has large, clear, readable bodies of text. The only places where small fonts are still conventionally accepted are in locations such as the footer, or as supplemental text underneath a button or diagram. Other than that, you want all of your fonts to stand out even on smaller phones. While every Shopify theme is different and the way in which fonts are controlled may vary, there is always a way to change the sizing. Refer to your theme’s particular documentation and don’t forget to take a moment to learn how to adjust Shopify theme settings in general.
Increase Your Page Speed
Page speed is an extremely important ranking metric right now. This is obvious because as search engines place more weight on user experience, page speed is only going to be more valuable. Let’s face it, no one likes a sluggish website. What used to be fairly common ten years ago is anathema for most of us today.
Your users will forgive many things, but most of them will not stick around and wait for a slow website to load in. Part of the reason for this is our increased knowledge of what a slow website implies. If your user were to theoretically allow one page to load, they know all the rest of your website will be as equally slow and they simply won’t want to deal with that kind of hassle.
Another issue here is that a slow website is practically synonymous with a lack of professionalism these days. When a user notices that your website is loading slowly, they are wondering “why?” Can’t you afford a fast site like all the other stores they visit have? A sluggish page might take you out of the game before you even begin, so this is an issue you want to address for your Shopify store immediately.
For example, try limiting the size of the photos you upload. While you want to make sure you are using high-quality photos, especially for your products, always try and compress the file before actually placing it onto your website. Large photos can significantly pull down the speed of your website and if you are running an eCommerce site you’re certainly likely to have plenty of them.
Another way to increase the speed of your Shopify store is to start off with a well-made theme. Even if you already found one that you like, do some research and see if it is truly optimized enough for your liking.
Your theme will provide the core functionality of your website, so you want to make sure that it is up to a certain standard. One reason why many store owners opt for custom Shopify development is that it often results in much cleaner, optimized code. However, there are amazing themes available on the Shopify market that are perfectly suitable for professional use.
Something else you want to be aware of if you are concerned about page speed is the plugins you are using. It’s easy to go “plugin happy” when you first build your store, but this isn’t always a good idea.
One other note about page speed is that you want to minimize the amount of fluff on your pages. Clean, minimal websites that are attractive and convey a specific message are what get clicks and conversions. If your store looks “crowded” in any way, it probably means you have too many elements on the page at once. By removing some of these items or sections, you will not only increase your page speed but will also improve the user experience as well.
Improve Your Navigation
Users like streamlined navigation, and so does Google. Make sure that everything important on your website is well organized and easy to reach through your navigation. Many online stores are switching to mega-menus, which are not only aesthetically pleasing but often provide a superior user experience.
Regardless of the way in which you design your navigation, it should help your users find what they need with a minimal amount of confusion and hassle. Rather than merely listing pages and categories on your website, the navigation should be designed with the customers in mind. How does your navigation answer their questions and address their needs?
Keep Up With Your Blog
Informative content creation is one of the best user experience improvements you can make on your website. A well-implemented blog serves as an anchor for your entire website, providing your customers with a powerful and reliable resource. Blog content that includes the right keywords and is comprehensive enough to actually address the needs of your users will always help your site rank higher.
Don’t allow your blog to stagnate however. Google picks up on this and will believe that your website is irrelevant. You want to make sure that you are constantly adding fresh, optimized SEO driven content to your blog on a weekly basis for best results.
Work on Your Product Pages
Lastly, in terms of increasing the user experience potential of your website, you want to take the time to work on your product pages. Each one of them should be attractive and informative, with a descriptive title and the proper keywords in the description.
A high-quality product page will not only make the search engines happy, it will please your users as well. The less research your customers have to do before they make a purchase, the better. A professionally designed product page also has the benefit of making your website visitors feel safe and secure enough to make a purchase. If the product page looks cheap or shoddy, it is highly unlikely that you will be able to get consistent conversions. The trust factor is everything when it comes to eCommerce.
The Next Steps For Improving Your Shopify SEO
Once you realize that the secret to better Shopify SEO is focusing on user experience, it will shift your whole perspective on how to build and optimize your website. You will notice that as you make these improvements and see your organic traffic grow, you will wonder what else you can do to make your website better for your users.
If you are serious about meeting all of the needs of your users and truly taking advantage of everything Shopify has to offer as an eCommerce platform, you need the help of a professional SEO agency that knows exactly what the search engines expect and who can deliver a superior experience for your users. Here at Genius eCommerce, we excel at providing this level of service to our clients, because we know how important it is to have an optimized website.
Regardless of which industry you are in or how large your store is, our team of SEO professionals can help you increase your traffic with comprehensive campaigns built on years of experience covering all aspects of eCommerce digital marketing. If this sounds like something your business needs, get in contact with our team today so we can help you and your business take the next steps.
With every passing year, eCommerce SEO only becomes more complex as Google changes and refines its algorithm. Unless you are keeping close tabs on the world of search engine optimization, there’s a good chance that you’re not implementing all of the possible techniques to ensure that your website is ranking as well as it could be.
There are dozens of ranking factors that determine whether or not your website will make it onto the first page. While you can’t be expected to keep track of them all, there are a few quick techniques you can take advantage of to give your website a boost and make it more SEO friendly.
When adjusting your website for SEO purposes, it’s always worth remembering that you are providing content for your users before anything else. You want to go out of your way to make sure you are providing optimized content that will help your users make informed decisions and enable them to find what they need while browsing through your website.
By engaging your users and guiding them through to conversion, you are sending the best possible signals to Google that your content is optimized and that it is high-quality. User experience is considered to be one of the single most important ranking factors as of right now, so all of your changes and SEO improvements should be to this end. When users land on your website, you want them to be able to easily find what they need and feel secure if and when they decide to make a purchase.
Add Keywords to Your Product Descriptions
One of the most effective ways you can quickly improve the overall SEO of your eCommerce website is to go through your product descriptions and flesh them out a bit. One or two sentence descriptions that lack any relevant keywords or punch are not going to catch the attention of the search engines, and do little for your users either.
To make your products stand out, you should aim to have no less than a solid paragraph of rich copy for each of your products that includes the primary keyword you want to rank for that relates to the product in question. You should also carefully infuse the text with one or two related keywords that bolster the relevancy of the text, which is helpful for gaining an edge in the eyes of Google.
Your product descriptions should be one part sales copy and one part valuable information. Don’t neglect this area of your online store, because even if you’re not working hard to optimize your product descriptions, other store owners in your niche certainly are, and will be reaping the rewards for doing so.
Create an HTML Sitemap For Better Navigation
You likely already have an XML sitemap generated and uploaded to your Google Webmaster Tools for the benefit of the search engines, but have you considered putting together an HTML sitemap as well? While not as common, these are beneficial pages on your website that can help anchor users when they are confused and also give search crawlers a bit of extra guidance when navigating your site.
If you are a bit lost as to what an HTML sitemap entails, it’s essentially a simple webpage that displays all of the primary pages of your website in one place for easy access. This includes product and blog categories, as well as all of the secondary and tertiary pages of your navigation.
An HTML sitemap can act as a way to lower your bounce rate by providing your users with a way to find what they are looking for when they are feeling lost, and also creates easy access to harder-to-reach areas of your website that may be inconvenient or impossible to reach through the primary navigation, such as older blog posts. In terms of effective eCommerce SEO practices that can positively impact your website, this is one you can’t ignore.
Add Reviews and Social Proof to Your Website
Search engines are placing greater emphasis on the importance of social proof and authority as ranking factors. This is because users want to know that when they visit a website, that it is reliable and trustworthy. Reviews are probably one of the most effective ways of weeding out bad products and scams online.
Likewise, social proof is often a vital component of a successful website because everyone knows that if your brand is worth mentioning, you’re going to have followers and fans on Facebook, Instagram, Twitter, and other social media websites.
Everyone has to start somewhere, so no matter how popular you are at the moment, it’s important that you begin to show social proof on your store so your visitors can get a grasp as to how open and honest you are as a business owner. Make sure you enable reviews and once you accrue a few good ones, place them on your home page proudly. This will send all the right signals not only to your users, but to the search engines as well.
If you are interested in hitting even more ranking points and making sure that your online store climbs the ranks in Google, you may want to consider our eCommerce SEO services. We are search engine optimization experts that know what it takes to drive traffic to eCommerce sites just like yours. Get in touch with us today if you want an elite team of digital marketing professionals in your corner.