Facebook Advertising Tips For Building Your Customer Base
If building your customer base and improving your brand image are top priorities for you, Facebook advertising can be a powerful tool in your digital marketing arsenal. Facebook has over 2.7 billion active users, which means massive potential for growing your brand.
It’s important to approach your marketing efforts from the right direction though. When it comes to running ads on social media, you can easily get lost in all of the options and end up wasting money targeting the wrong audience or making the wrong impression.
What makes Facebook in particular so useful for eCommerce businesses is that the platform itself is so versatile. Once you have a solid foundation, you can easily transition from brand cultivation to product marketing without missing a beat. Because Facebook gives you so much control over the nature of your ads and what kinds of content you can include in them, as well as who sees them, the door really is wide open in terms of what you may be able to accomplish with the right direction.
With that being said, the following tips will help you determine the best course of action for building your customer base so you are best able to take advantage of what Facebook has to offer.
Is Facebook Ad Manager Necessary?
Every digital marketing platform has its strengths and weaknesses. Knowing how best to use one platform over another is important if you want your eCommerce store to succeed. Facebook actually offers several different avenues in terms of running paid ads, that can generally be split into two groups that serve two very different purposes.
If you are new to Facebook advertising, you might be wondering whether you should be running all of your campaigns through the Facebook Ad Manager or if Boosted Posts will suffice. The truth is, it depends on what you are trying to accomplish.
The Facebook Ad Manager has everything you need to run large-scale digital marketing campaigns, but has a steep learning curve and may not be necessary in many cases. On the other hand, boosted posts offer limited functionality in exchange for ease and efficiency.
Popular sentiment says that you absolutely need Facebook Ad Manager and that boosted posts are just a waste of time and money. This may be true in certain circumstances, but for purposes of building a following and improving brand awareness, this is flat out incorrect. Boosted posts can easily be utilized to get one of your popular posts in front of more eyes or to simply make announcements or get your name out there to users who might be interested in what you are selling.
While you wouldn’t want to run a comprehensive product advertising campaign through boosted posts alone, which would be needlessly complicated and inefficient, they are an excellent tool for connecting with users, which makes sense if you actually pay attention to what Facebook wants you to use its platform for.
Whenever you opt to boost a post, you will be met with a variety of options as to the angle or purpose of your advertisement.
This is an important part of the Facebook marketing process that seems to get overlooked. Not every kind of ad you run on the platform is supposed to drive traffic to a product or service in hopes of a conversion. This is an extremely shortsighted understanding of you can potentially accomplish through social media marketing, and Facebook in particular.
If you are already creating quality content on your Facebook business page, you can strategically boost posts to increase engagement and get your brand in front of more eyes. Once you begin to build up a following in this way, it will be easier for you to promote your products and connect with potential customers without spending a cent.
Facebook Marketing Tips to Keep in Mind
You can run a boosted post campaign specifically for Facebook “page likes.”
Not every post is boost-worthy. Pay attention to your engagement metrics and focus on boosting posts that you know are already performing well.
Plan your posts with an intent to boost them in the future.
Use call to action phrases such as “join our community” to encourage users to follow your page.
Emojis work exceptionally well in Facebook ads. Use them to draw attention to your posts.
Give your users something to follow for. Your Facebook page should have at least one or two quality posts on it per day. This may seem like a tall order if you are busy but this is the bare minimum if you are serious about creating a dedicated following.
Make sure if you do boost a post that has a link back to your website, that the Open Graph (OG) metadata is correct so that the image and description display correctly.
You can boost multiple posts at once for easy split tests or for different purposes.
Use only high-quality images and videos for the best results.
If you follow these general guidelines you will be able to draw more attention to your page and grow your base with relative ease. It’s important to keep in mind here that unlike with a traditional PPC campaign where you put in a certain amount of money with expectations of ROI, these tactics don’t directly translate into sales.
The purpose of a brand awareness campaign is just that, to get more users interested in your brand or company, with hopes that they will become a customer sometime down the road. Your goals here are more page likes, more post likes, comments, page messages, and post clicks, not necessarily conversions.
Taking Your Facebook Advertising to the Next Level
While building your customer base through a few boosted posts every now and then may seem simple enough, if you want to get the best possible results for your eCommerce store, you are going to want to consider a professional touch.
Here at Genius eCommerce®, eCommerce digital marketing campaigns are one of our specialties. We’ve seen the shift in the industry and how important platforms like Facebook have become in the world of online shopping. Our marketing experts know how to put together ads that get clicks and page follows, and can construct an action plan for you that will reliably grow your customer base.
In the right hands, Facebook advertising can completely renew your online presence. If you are looking for a way to get your store in front of more eyes and ultimately elevate your brand, get in touch with our team at 888-982-8269. We know what works and what doesn’t in terms of eCommerce marketing and will be able to steer your business in the right direction, no matter what your particular needs are.
If you manage an online store on WordPress, no doubt you are interested in improving your SEO for the increased traffic and sales it could bring. WordPress blogging is one way to provide more value to your users that will have a powerful impact on your search engine rankings.
Even if you never intended on starting a blog before, the future success of your eCommerce business may depend on it. Users are hungry for high-quality content and this is what Google is looking for as well when indexing your website.
A blog is the perfect companion to any business that wants to connect with their customers and build a better brand image, while also moving up in the search results. This straightforward SEO guide will cover some of the important qualities of WordPress and why it is such an optimal platform for eCommerce blogging, as well as general guidelines and techniques you should follow to make sure that your blog stands out.
Why Use WordPress For Blogging?
If you are not familiar with the history of WordPress, it originally started off primarily as a blogging platform and evolved from there due to the ingenuity of the WordPress community.
While WordPress can easily be adapted to fit any mold you need it to simply by installing the right themes and plugins, including full eCommerce functionality through WooCommerce, it shines as a blogging platform.
Here are just a few of the key reasons why you would want to use WordPress for blogging:
Easy to learn and use. WordPress has a very small learning curve, especially for an open-source platform.
Nearly unlimited customization. With thousands of different themes, plugins, and page builders, you can easily craft a unique and optimized experience for your users without needing to learn how to code.
WordPress is optimized for SEO right out of the box and only requires a few adjustments and plugins to make it vastly superior compared to many other platforms in this area.
Easy to create attractive looking blogs. Since WordPress is first and foremost a blogging platform, many themes allow you to create stunning-looking blogs with very little technical knowledge.
WordPress gives you full control over your blog. Since you are simply installing software on your own host, and not paying for a service, you have complete control over all aspects of your website, including the database.
Supports scaling and growth. You can always add functionality or pack up and move your website to a bigger server. WordPress makes it easy to grow without feeling constrained by arbitrary limits and caps.
Embed media and social posts by cutting and pasting URLs. This is one of the most underrated features of WordPress blogging. You can simply drop the URL of a Twitter link, Pinterest pin, or YouTube video right into your blog and it will appear embedded on your website. An excellent way to increase engagement and create visually appealing blog articles. Supports all of the major platforms including Facebook, Instagram, and even TikTok.
Integrations are available for just about anything. If there is functionality you want, you will be able to find it with a plugin, no questions asked.
Plenty of support. WordPress has a massive user base and following, which means that you can almost always find the answer to questions or problems you may encounter.
These are just some of the many points that make WordPress an incredibly effective blogging platform. Whether you are already on WordPress and power your store through WooCommerce, or are hosting your store on Shopify or BigCommerce and are thinking of using WordPress solely for your blog, you won’t find a better option in terms of functionality and SEO friendliness.
Simple WordPress Blogging Guidelines to Follow
If you want to boost your SEO with blogging, there are several important points you will want to keep in mind. Even on a platform that is favorable to SEO like WordPress, you still have to put in the work if you want your efforts to pay off.
The key element of blogging is making sure to infuse that personal touch, whether it is your unique take on a certain subject, deep insight on your particular products or industry, or special brand messaging. The purpose of blogging is to connect with your audience and provide them with information that they can actually use.
With that being said, here are the key WordPress blogging tips that will help improve your SEO and bridge that gap between you and your users.
1. Be as Consistent as Possible
A neglected WordPress blog stands out more than no blog at all. It comes off as unprofessional and hobbyist.
At the same time, consistently updated content is one of Google’s known SEO ranking factors. It’s important to continually update your website with fresh content if you want your website to remain relevant in the search engines.
Consistency will also help with a number of other factors as well. The more content you have, the more potential keywords you could be ranking for and the more chances you have to help a user find what they are looking for.
Don’t mistake consistency for “quantity over quality.” Each piece of content you post on your blog should be as high-quality and comprehensive as possible in order to outrank your competitors and to be as helpful as possible to your users. Thin content will be soundly ignored by the search engines, and for good reason.
This leads us right into the next point…
2. Write to Inform and Engage Your Target Audience
Your only goal when writing on your blog should be to genuinely engage with and inform your audience. If you are simply trying to sell them a product through a thin veil of information, they will pick up on this fact lightning fast.
Your blogs should be full of valuable information that your users will appreciate. This can be how-tos involving products you sell, reviews of products in your industry, your firsthand experiences with products that your audience would be interested in, as well as general information about your industry.
The more you write with your audience in mind, the more natural your blog will sound and the better user experience it will create. This will translate into a lower bounce rate and better rankings in Google over time.
3. Your Title Should be Catchy and Informative
Blog titles are important for a number of reasons. First, they make that initial connection with your users and are typically the first thing they see when your article pops up in the search results.
Another important aspect of your titles is that they should be optimized with the search engines in mind. This means, ideally, that your title should contain your primary keyword or some variation of it. You also want to make sure that your title sounds natural. Users are far less likely to click on suspicious blog titles that sound salesy or too stilted.
4. Make URLs Short and Concise
You also want to be mindful of your URLs. WordPress allows you to fully customize your URLs for SEO purposes, but you may have to change a setting to get them to display the way you want.
A URL should resemble the page title closely, but without useless connecting words. Work to reduce the size of your URLs as much as possible while retaining the target keyword and any other impactful words that are contained in the title.
You can easily change the URL of each blog article that you write on your WordPress site by simply clicking the “edit” button beside the permalink on the blog page itself. Just remember to save your settings afterwards, and keep in mind that if you attempt to create a URL that is already live on your website, WordPress will automatically place a “2” at the end, which looks somewhat unprofessional and should generally be avoided.
5. Interlink Your Blogs For Better Indexing
Hyperlinks are what drive the Web. Google understands the quality and intent of a website largely based off of its interlinking profile. If most of your blogs are sitting on metaphorical islands and don’t have many outbound or inbound links, Google will assume that it is content that is either useless, or doesn’t support or refer to anything and is not worth seeing.
It’s crucial that you take the time to interlink your blogs if you want to seriously improve your SEO. This is especially important if you are an eCommerce business, as you likely have dozens or even hundreds of products that don’t have much context to other parts of your website and are sitting alone unlinked but through the navigation.
You can use interlinking to connect blogs to other blogs, blogs to products, and even products to blogs if the situation warrants. For example, you can create an in-depth how-to article involving one of your products, and include a link to this article in the product description on that item’s page. This will enhance user experience and help Google understand how the pages on your website relate to one another, which will get them indexed faster and ranking higher.
6. Use Large Social Share Buttons
Social media marketing (SMM) is not only an important aspect of running an eCommerce business and a successful blog, but it is also a known ranking signal. Google takes social presence into account when ranking pages, so the more one of your blogs is getting shared around on social media, the better.
There was once a time when small and out-of-the-way social share buttons were the normal convention, but these days, users want to see large share buttons that are easily clickable.
What social share buttons do you want to include in your blog posts? This will largely depend on the kind of content you produce.
As a general rule of thumb, a blog should have share buttons for Facebook, Twitter, and Pinterest. Other platforms such as Linkedin and Tumblr are less necessary but may be relevant in certain circumstances.
7. Include Links to Your Products or Services
While you don’t want to come across as merely trying to push one of your products, blogs are valuable sales funnels that can and should be used to link to products and services that you know your users would benefit from.
As long as you consistently generate quality content and create a trusting user base, you can reliably link out to products or services in your blog posts. This will actually help strengthen your SEO by interlinking and helping users find products that answer the questions and address their needs, which of course is the end goal of your entire online store.
As long as you approach product linking with the mindset that you are providing something valuable to your users and that you don’t expect anything in return, your efforts will be effective.
What WordPress Plugins Will You Need For Your Blog?
WordPress provides a decent amount of basic blog functionality as soon as it is installed, but you may want to beef it up a bit by using a few blogging plugins.
Some of the following plugins may already be installed on your website, in which case you likely already know how useful they are.
Broken Link Checker
W3 Total Cache
Regardless of the plugins that you choose for your eCommerce blog, you want to make sure that you hit all of the major points of functionality that a well-managed blog needs in order to be successful.
This includes a powerful SEO plugin like Yoast that will help you craft optimized content, a mailing list integration plugin, Akismet to tackle spam comments, a caching plugin to help speed up your site, and a high-quality page builder such as Elementor.
Depending on how you manage your website, you may need slightly different functionality, but this list is a great starting point if you are looking for a strong core of plugins to begin with if you are unfamiliar with WordPress SEO.
How to Boost Your SEO by Creating Engaging Content
The cornerstone of your WordPress blog should be rich, engaging content that is both informative and entertaining. While everything you write doesn’t have to be a masterpiece or go viral on the Internet, you do want to make sure that every piece of content has a purpose and gives the users a reason to stick around.
What if you are not good at writing blogs? As much as we would like to say that there was some trick to blogging, there isn’t. Sometimes you just have to sit down and construct an informative and eye-catching piece of digital content that will draw in the attention of your audience and provide them with what they are looking for.
This doesn’t always require succinct writing or sophisticated analyses, but it does take a little understanding in regards to what works and what doesn’t when it comes to what users are looking for. If you want to give your SEO that extra boost, you need to pay close attention to what actually gets clicks and engagement online.
Start with infusing your blog pieces with plenty of media. This can be pictures of your products, photos you take with your phone going through a how-to process or cataloging your adventures or even high-quality stock photography that accurately describes what you are writing about.
Don’t stop there however. Video content is one of the best drivers of engagement online and should be used whenever possible. If your business uses YouTube you can take your uploaded videos and place them on your blog to reinforce your branding and add value to your articles.
Another important tactic you want to use is embedded social media posts. These look great on WordPress blogs and provide a ton of instant value. Despite how easy it is to embed a tweet or Instagram post into a blog page, this is still something you don’t see all that often and yet it instantly improves the look and feel of a page.
Experiment with different forms of media and see how they may drive engagement on your posts. You also want to keep social media in mind in general when constructing your blog. Upload high-quality vertical images to your blogs that would look great as pins, which will increase the likelihood that someone will actually pin your post organically.
If you can speak from experience on a topic, this will aid you in creating engaging content as well. You will sound more natural if you speak from experience, which is ultimately what your users are looking for. They want the opinion or knowledge of someone who has actually done what they want to do or bought what they want to buy, and are looking to your content to guide them in their decision-making process.
The best ways to improve SEO routinely involve direct user experience enhancement. You want to ask yourself how your users will benefit from the content you are creating, and if they would look at it with a critical eye or if they would accept it as natural and genuine. This is important because users are savvier than ever can sniff out sales tactics and spam a mile away.
How Your WordPress Blogging Efforts Improve Your Online Store
The time you invest in your WordPress blogging efforts will pay off by bolstering your rank in the search engines and helping your online store get more organic traffic and sales.
No matter what industry you are currently in, or what kinds of products you sell, your eCommerce business could be greatly improved with the addition of an SEO-optimized blog.
The increased brand awareness, user engagement, traffic, and potential for conversions are just some of the perks associated with managing a high-quality WordPress blog.
The issue is that you may not have the time or the skills necessary to properly run such digital marketing efforts by yourself. If you are strapped for time as it is, blogging is certainly something that may not even be possible for you.
This is where expert WordPress SEO services would be an amazing benefit for you and your business. You already know the benefits of blogging on WordPress and want to jump in, but subjects like keyword research and writing extensive optimized articles puts you at a loss.
You don’t need to try and tackle such a massive undertaking yourself. A professional eCommerce blog is not something that just anyone can create. If you want to really see dramatic results and create engaging content for your users that will help boost your presence in the search engines and get you the kind of traffic and conversions you are looking for, you need an agency that specializes in eCommerce SEO services and that can take this project on for you.
Let our team of SEO experts help you transform your online store with content that your users are looking for and that Google wants to see as well. Give us a call at 888-982-8269 or read more about our WordPress services here.
How Important is eCommerce SEO For Brand Recognition?
Developing a strong brand is one of the keys to success for any online business and will help you resonate with your users and build a loyal following. One of the ways in which brands are recognized is through their presence in the SERPs, which means that if you really want yours to stand out, you need to think about how you approach eCommerce SEO.
There are several ways that you can tackle the subject of crafting a powerful brand online, whether it’s through engaging emails, influencer marketing on social media, or even word of mouth generated from incredible products. What you may not realize however is just how important SEO is for instilling trust in your users as well as supplementing your other branding efforts.
eCommerce SEO Will Get You Noticed
Imagine how much recognition you would receive if every time a user were to search for a specific product, it was your website and brand that would pop up on the first page of the search results. This is the power of eCommerce SEO in a nutshell: if properly implemented, it can solidify your business in the minds of your audience over time.
There is certainly something to be said for viral social media posts and carefully worded email campaigns, but many of these efforts rely on an already established brand presence to be truly effective. To really stand out, you want to dominate the search results for a variety of different products you specialize in or keywords that are important to your industry. Nothing says brand recognition quite like taking those top spots in Google.
By working on your SEO, you will gain recognition simply because users will constantly be running into your brand and website whether they intend to or not. Appearing high in the search engine results pages is one of the most powerful authority indicators for your online store and will do more to help build your brand than just about anything else. You can have thousands of followers on social media or a robust email list and still not come close to achieving the kind of traction you can get from simply a few solid page one rankings.
Developing Your SEO Strategy For Best Results
Your eCommerce SEO efforts should focus on user experience, which is one of the key metrics Google now uses to determine how to rank a site. If your website is catering to your users, it will reduce your bounce rate, increase conversions, and send all the right signs to Google that your website is professionally optimized.
As far as branding is concerned, your users will connect with your website better if it actually meets their needs. You want to make sure you are publishing informative blog posts that will help your customers make better purchasing decisions, intuitive navigation that guides users to the products they are looking for, and a high-quality checkout experience that isn’t complicated or obscure.
The more your website looks and feels like a professional outlet, the better chance you have of pleasing your customers as well as the search engines. As long as you focus on crafting an engaging and valuable experience and utilize the proper SEO conventions, you will build the kind of foundation that will strengthen your brand and put your business on the map.
Developing a potent SEO strategy is somewhat easier said than done, however. A comprehensive SEO campaign requires a high degree of technical skill and understanding when it comes to meeting the expectations of your users. Performing proper keyword research, fixing broken links, increasing site speed through meticulous optimizations, and building backlinks is an involved process that can rarely be properly addressed without the help of an expert agency that specializes in ranking eCommerce websites.
If you are concerned about your brand and believe you aren’t communicating well enough with your audience, it’s probably because your website lacks that punch that comes from high rankings. Your brand would resonate with more of your users if your website had more authority, and the only way to correct this issue is through an in-depth SEO strategy executed by an agency that knows exactly what it takes to succeed online.
Here at Genius eCommerce®, we pride ourselves in being able to help online stores build a powerful brand image by ranking higher in the search results. Through careful attention to what their users need, we are able to build customized eCommerce SEO campaigns that bring in loads of organic traffic.
Your users are looking for trust signals, authority, and an optimized experience when they visit your website. Let our SEO experts audit your website for free and walk you through the steps on how you can begin to construct a brand that is recognized as a true leader in your industry.
The success or failure of an online store will often hinge on whether or not it can pull in enough organic traffic. If you are a Shopify store owner and are concerned about your ability to rank higher in Google and bring in some of this traffic for yourself, this guide will be a great resource for you.
Making the right SEO enhancements for your website can be a comprehensive undertaking depending on what your site needs and how well it is already performing. However, if you are simply looking for a few reliable ways to improve your Shopify SEO that don’t require a load of technical knowledge and will help you get great results, the following techniques are just what you’re looking for.
It’s important to keep in mind as you work on any aspect of eCommerce SEO that you keep user experience and conversions in mind. You’re not simply improving a page for the sake of the search engines, you have to make sure that your website actually caters to your users and helps them find exactly what they are looking for as efficiently as possible. Part of what makes your website worth ranking is how well it meets certain expectations from real users, which requires a bit more forethought, planning, and creativity to address than simply plugging in a few keywords on certain pages.
With that being said, the steps below are simple to implement but can make a strong impact on site performance from both a technical standpoint as well as from a user expectation point of view.
1. Optimize Your Product Pages
If you want to improve your Shopify SEO, your first and primary area of concern should be your product pages. Surprisingly, this is actually one of the areas of online stores that gets neglected the most. It’s not uncommon for eCommerce websites to feature gorgeous homepages and awesome mega-menus yet have weak product pages featuring thin content and low-res photographs.
This is a recipe for a low conversion rate and doesn’t do you any favors in Google’s eyes either. Your product pages are technically the heart of your website and should be worked on extensively if you want to see better results. The health of any good Shopify store depends on whether or not the products appeal to your users or not. Even if a user happened upon one of your products because they were searching for that item specifically, a short description, lack of valuable information, or bad photos could very well be enough to turn them away.
It’s competitive out there and if you want your website to stand out, you have to make sure your product pages shine. You also have to keep in mind that your homepage isn’t always going to be the first page your users are going to see when they land on your website, because it will be the product pages themselves that appear in Google for certain search terms.
This means that you could pour a ton of money into a page on your website that won’t even factor into the decision-making process that your customers will undergo when they decide if they want your product or not. Any well-built and optimized eCommerce website needs to treat each product page as its own self-contained sales page that features high-quality photographs, in-depth information, and supplemental information regarding the quality, the construction process, or various applications for the product in question.
2. Pay Attention to Your Meta Titles and Descriptions
Likewise, you also want to make sure that each page of your website has its own thoughtfully written meta title and page description. These are important elements to consider if you want to quickly improve your Shopify SEO in a meaningful way.
If you need a quick refresher, your meta title and description are what typically displays when your website appears on Google and other search engines. They play a direct role in the viability of your ability to rank, because they provide context to Google and authority to the user. If your meta title is misleading or spammy for example, this would indicate untrustworthiness and would hinder your website.
While it may seem arduous creating custom titles and descriptions for each page of your website, it’s well worth your time to do so, otherwise your Shopify store won’t perform as well as it could be. These elements are there not only for Google’s benefit, but to provide helpful information to users searching for certain types of content. Your meta title will often be the very first piece of content that a user sees regarding your online store, so it’s important that it is optimized accordingly.
An informative and well-implemented meta title is concise and should feature a primary keyword. The user should be able to infer the general gist of the content they will see if they click the link based solely off the meta title. The description is there to supplement the meta title, providing a bit of secondary context if the user should need it. Applied correctly, each of your meta title and description combinations can be utilized like a micro-sales pitch, both informative and intriguing. Just be sure not to use any spam tactics such as an abundance of capital letters or exclamation marks, because Google will pick up on such things and possibly weigh them against you.
3. Work on Your Shopify Blog
This is one area you certainly don’t want to ignore. Years ago it was somewhat unorthodox to have a blog on an eCommerce website, but today it’s an expected fixture of most brands, regardless of the nature of your business.
It’s important to treat your Shopify blog as a place of value for your customers. This is your opportunity to provide your unique insight as it applies to your niche or industry. Your users are almost surely looking for reliable information about the products that you sell, including reviews, opinions, comparisons, and how-tos.
As important as blog content is for the benefit of the user, it may be just as important in terms of pure SEO value as well. Google has made it clear that high-quality, informative, engaging content is what ranks. The reality is that you’re not always going to be able to get certain products or secondary pages to rank on your website because either the keywords are too competitive or the content on the page is just too thin.
These days, the primary way in which many websites stake their claim on the first page of Google is through their blog articles. The reason behind this is that you can select a topic, research keywords for that topic, and meticulously craft a piece of content that is designed with purpose behind it. If you write content that answers very specific questions that you know shoppers in your industry will have, and if you utilize keywords properly, you are bound to rank and pull in traffic using this method.
Your Shopify blog also will act as a sales funnel if implemented correctly. It’s easy to create a how-to article or informative piece on a certain product or service that you offer and then link to said product throughout the article. This is not only a common practice, it is almost an expected part of the eCommerce landscape now. When a user is searching for information about a product, you are making their lives easier by providing a handy link right to the product in question. This way, if they are sold on the product after reading your article, they don’t have to search for the product elsewhere on your website, they can simply click the link and make their purchase right there.
This also provides SEO value as well, because this is considered a contextual link. Your well-researched and informative blog piece is essentially telling Google to pass authority and “link juice” to the product that the piece relates to. This boosts the authority of the product in the search results. If your blog article ranks well, it will pass some of that authority onto the product page, upping the stature of your entire website.
4. Remove Duplicate Content Wherever Possible
If you have hundreds of pages or products on your Shopify store, it’s all too easy to get lazy with content. This is a problem for multiple reasons, not least of which because users pick up on thin content like this.
The main reason why you want to avoid duplicate content on your website is that it can harm your SEO. Google has never specifically revealed exactly what constitutes “duplicate content” and just how much of a problem it actually is, but the general consensus is that you should try to minimize your use of it whenever possible.
While it may seem tedious, you don’t want to repeat descriptions on your product pages. This provides no value to the user and Google can sniff it out quite easily, and while it may not crush your rankings, it certainly won’t help them. To improve Shopify SEO you have to start with the basics, and this means cleaning up your content and taking it seriously.
What would you think if you walked into a supermarket and read the description on a box of cereal, only to read the same exact thing on the next box of cereal despite it being a different flavor or a different product altogether? What would be your impression of that brand or business?
The same thing applies to your online store. Duplicate meta titles and descriptions is not only unprofessional and potentially damaging to your SEO, it simply sends shoddy brand signals. If you are trying to build a brand that your customers trust, you want to avoid lazy practices like this at all costs.
5. Implement an Internal Linking Strategy
Finally, you want to develop a comprehensive internal linking strategy that helps to spread authority throughout your website while also optimizing your user experience. As far as SEO issues are concerned, this one is fairly common as well but relatively simple to correct if you take a step back and look at what your users need.
Internal linking is exactly what it sounds like: the links between pages on your website. While many SEO services harp on backlinks (and for good reason, they are one of the most important ranking factors), not nearly enough attention is paid toward internal links. You want to make sure that your entire website is easy to navigate and that there is a clearly defined flow to the information that you provide.
This includes a proper use of breadcrumbs as well as having an informative footer full of important links, as well as an HTML sitemap that covers all of the key pages on your website for easy access. You also want to consider the categories you have set up for your store as well as your navigational hierarchy. When users want to find a specific product on your website, it should be easy and intuitive for them to do so.
All of these points only cover one part of internal linking, however. You also want to make sure that your product pages and blogs are making great use of links as well. Your blogs should all have plenty of links that point to the appropriate pages on your website so that your users don’t have to search for them manually. In fact, you want to make it a point to set up informative pages on your website that address certain questions about your products or aspects regarding the use of your products, so that you can link to these pages later with your blogs.
This way, you create a web of internal links that pass authority to each other while also providing your users with a coherent and straightforward path to the information they are looking for or the products that they are interested in purchasing. This is essentially how you want your website to function, as a “web” of useful information that is all connected and interrelated.
While these steps include basic SEO tactics that can be used by anyone, it can still be a lot to digest. Between making high-quality blog posts with proper internal linking to figuring out how to target the right keywords and create impactful product pages that generate conversions, you’re looking at a full-time job beyond managing your business.
This is why if you seriously want to improve your Shopify SEO, you need an agency in your corner with extensive experience when it comes to ranking online stores. It doesn’t matter what industry you are in, if you want to get on page one and start pulling in a decent amount of traffic, you have to take the necessary steps. The time and effort you put into these SEO techniques will pay off down the road when your Shopify website begins to grow.
What you need to consider is that while these steps will make an impact if implemented properly, this is only scratching the surface when it comes to eCommerce SEO. What about generating high-quality backlinks from authority sources or addressing design flaws with your website that could be hindering your performance? High-level SEO is a complex matter and if you want to get the right results, you need the assistance of a respected Shopify partner.
Here at Genius eCommerce®, we know the Shopify platform, inside and out and understand exactly what it takes to get the most out of all of Shopify’s features. Our search engine optimization campaigns get results, which is why we are one of the most trusted agencies when it comes to ranking Shopify stores.
Let us demystify SEO for you by giving us a call today at 888-982-8269 and we will work with you to help get your website ranking where it belongs.