The Essential Shopify SEO Checklist For Store Owners

SEO can get rather tedious and complex, which is why we’ve put together this simple yet essential Shopify SEO checklist for store owners who just want to get past all the fluff and focus in on the most important aspects of ranking their website.

This is by no means intended to be a comprehensive guide that details every last aspect of eCommerce SEO, but rather should be viewed as a quick reference or resource if you are just starting your ranking strategy and feel overwhelmed as you look through other guides you may find online. If you manage a Shopify store, chances are you don’t have time to become an overnight SEO technician. You’re simply looking for easy-to-implement tips and tactics and a bit of guidance as to what not to do.

Best Shopify SEO Techniques
When working to rank your Shopify store, the quality of your keywords plays a huge role. This is one area you want to devote most of your focus toward to get the most out of your SEO efforts.

Your Essential Shopify SEO Checklist

  • Begin by making sure your website has been added to Google Analytics and Google Search Console. If you don’t know what you don’t know, you’ll never be able to correct the problem. These helpful Google tools are essential if you want to peak at the health of your website and address its weaknesses.
  • Submit your sitemap to Google.
  • Address any 404s or other crawl errors. Implement 301 redirects to relevant pages when needed. Broken links and dead pages are big red flags to Google because of the way in which they impact user experience.
  • Understand which keywords you want to rank for by performing the necessary keyword research. You may already be aware of how competitive eCommerce can be when trying to rank for certain keywords, which means this is an area you want to spend some time on. It’s not enough to say you want to rank for “hightop sneakers” or “gold jewelry.” You need to find long-tail keyword opportunities in your niche, through meticulous research. To make your job easier, you may want to invest in a keyword research tool such as SEMrush or ahrefs, but you can use the Google Keyword Planner and the Google Search together to get a solid idea of what you want to target.
  • Begin implementing these keywords onto your website strategically. Each page of your online store should focus on one specific keyword, but avoid overuse.
  • Work on your meta titles and descriptions using your keywords as well.
  • Customize the URL of every page so it is concise and keyword-focused. Try to avoid URLs that feature random strings of numbers and letters, or an excess of filler words, also known as “stop words.”
  • Eliminate excess from your Shopify store. Google prefers speed and efficiency over flashiness. If you don’t absolutely need a certain plugin, remove it. Make sure all of the images on your site have been at least somewhat optimized or compressed. Take a hard look at every element of your website and consider whether or not it actually serves a purpose. Everything on your site should work to help generate sales.
  • Every page should have a purpose as well, and should be optimized for the user. Make sure your product pages accommodate the needs of your shoppers, and that the rest of the pages on your website are useful and informative, with accurate information, easy to read text, helpful images, and plenty of social proof.
  • Create quality blog content on a regular basis that utilizes your keywords, links to your products, and provides valuable information for your audience. Your blog should be attractive and fleshed out, with all of the modern conventions such as social sharing, embedded videos, and plenty of other interactive features. Blogging is one of the most important ways to rank your website, even in eCommerce. Valuable content ranks, regardless.
  • Focus on your internal linking structure. You don’t want any parts of your site to exist on an “island.” All relevant information should link to the appropriate content, whether it’s an information page, another blog, or a product. You can also link to your best blogs from your product pages in case your customers want additional or supporting information.
  • Make sure your category and navigation system is intuitive and makes sense. This will benefit your users and help Google crawl your site better.
  • Work on creating high-quality backlinks. One way of going about doing this is to look for guest-posting opportunities in your niche. You should already be submitting your store to local directories and similar listing services, but the best backlinks typically come from high-ranking blogs. It may take a lot of outreach to get these links, but in order to increase your domain authority, it’s an essential step in the SEO process.

If you take the time to go through each of these points on this Shopify SEO checklist, you will have a solid gist on how to build a complete marketing strategy for your business. Although ranking your Shopify website may seem arduous, you can greatly simplify the process by addressing each of these points one at a time and making sure to allot the appropriate amount of time toward your keyword research, which will help you better understand the changes you need to make with your content.

Don’t want to take any chances on your SEO or simply don’t have the time to spare for keyword research or some of these other important tasks? You may want to consider getting in touch with our Shopify SEO specialists here at Genius eCommerce®. The health of your business may literally depend on whether or not you are able to get enough traffic to your website, so this isn’t an area you want to put on the backburner.

Here at Genius eCommerce®, we excel at helping Shopify stores reach their goals by implementing well-crafted and data-driven SEO campaigns. We understand the needs of online stores specifically and know how to rank sites even in the most competitive markets. If you want your SEO handled by true eCommerce professionals, call us now at 888.982.8269.

SEO Tips For Improving Your WordPress Store

In eCommerce, the flow or organic traffic you have coming into your website can play a substantial role in the overall success of your business. If you manage a WordPress store, you likely already know how important it is to keep up a steady flow of new users that are looking for your products.

Without this traffic, sales can become stagnant and your eCommerce business efforts may seem like a constant uphill battle. The truth is, without the proper search engine optimizations in place on your website, there is a high likelihood that your online business will not get to the level that you want it to. The field is too competitive now to leave your organic traffic to chance, which is likely why you have stumbled upon this guide.

Here we will go over why SEO is so important for the health of any online store, as well as crucial SEO tips that you can implement to potentially boost your position in the SERPs and get more organic traffic coming into your website. Right now, this is one of the goals of any online business that is serious about succeeding, because as effective as advertising and social media marketing can be, there is no substitute for continuous organic traffic.

Wordpress store design
It’s important to consider user design in all aspects of your WordPress store. If your users have trouble finding what they need, or if the design is clunky and unintuitive, your users will bounce.

Why Your WordPress Store Needs SEO

You may have found success in the past without investing in SEO, or perhaps you aren’t quite sure what SEO even is to begin with and are looking for some clarification. Let’s clear the air a little and lay out exactly what SEO is and why it can benefit your online store.

What is WordPress SEO?

  • SEO stands for Search Engine Optimization, and encompasses a range of strategies that involve improving user experience and the quality of your website so that it may rank higher in Google.
  • While WordPress and WooCommerce are “SEO friendly,” they don’t automagically get your content or products seen in Google (no service or platform does this).
  • In order to rank, you need to pay attention to your WordPress theme, your use of keywords on your pages, products, and blogs, your text to code ratio, how fast your website is, the quality of your product photos, which plugins you are using, and a host of other factors.
  • SEO becomes more technical and user-focused every year, increasing the need for helpful advice and professional assistance.
  • WordPress is considered a great platform for SEO because you have a great deal of control over the layout and functionality of your website, and important factors like URL structure, caching, navigation, and category hierarchy.
  • Like any platform, your SEO efforts on WordPress must be driven by content and user experience, so while there are certain plugins and themes that can help you create a better website, you still need to put in the work in to create content that encourages engagement, sells your brand and products, and connects with the users in some way.

Google and the other search engines are looking for certain ranking signals. These days, the search engines track all of the minute behaviors of users visiting your website, such as how long they stay on a particular page or whether or not they make a sale. These metrics are considered in the overall usability of your website and will influence its ability to rank high.

This means that you need to take certain steps in order to ensure that you are providing an optimal experience for your users. No matter how great your products are, if your website is unoptimized and comes across as amateurish, your users are not going to stick around long, and Google will notice this.

Sometimes store owners get lucky and a few of their products rank respectively enough to bring in a bit of traffic that can keep the business afloat, at least in the interim. However, this approach to SEO isn’t sustainable, and if you are serious about making sure your WordPress store prospers, you need to take a more proactive approach to how you optimize your content and reach out to your users.

Important SEO Tips to Improve Your Store

If you are trying to get more traffic to your WordPress website, there are several measures you can take to potentially boost your rankings. Some of the following tips may seem like only small adjustments, but when it comes to SEO and what the search engines are looking for, something as tiny as a meta title can have a big impact on the perceived quality of a page.

Yoast SEO plugin features
Using an SEO plugin such as Yoast offers many important features that can help your website rank better, but ultimately much of your SEO efforts will have to come manually, through technical adjustments and content creation.

Before diving into the tips, take a moment to consider the context of your content and how it addresses certain user needs. This is the true end-goal for Google and they have made this clear over the last few years, that all of the techniques and “SEO hacks” in the world aren’t a substitute for simply providing a great user experience, and this will continue to be reflected in the algorithm changes. Your first concern should be, “how can I provide usable information to my users or help them in some way.”

Here are important WordPress SEO Tips to consider:

  • Prioritize easy reading and helpful information over flashy designs.
  • Decrease page load times by compressing images and reducing unnecessary plugin usage.
  • Your navigation should be clear and understandable, and should act as a guide for your users to help them find what they are looking for.
  • Meta titles should not be full of useless information. They should accurate describe the primary content of the page in question, and should ideally contain the focus keyword.
  • Your product descriptions should be fleshed out and should contain relevant keywords. Think of each product page as its own sales page, and you will have a basic idea of the level of quality Google and your users are looking for.
  • Social proof goes a long way. Whenever possible, include reviews, links to your social media profiles, and other signals of authority that the search engines can pick up to understand that you are a real business and not just another random digital entity.
  • Invest in your hosting. If you are running a serious eCommerce website, you can’t get by on shared or discount hosting. WooCommerce alone is one of the larger, more resource-intensive WordPress plugins, and needs proper dedicated hosting in order to run as smoothly as possible. A fast host that has proper caching and CDN (content-delivery-network) capabilities will improve your user experience and send all the right ranking signals to Google that your website means business.
  • Take your blog seriously. You need to find the time to create useful and informative content on your website that goes into more detail than what you can supply on a typical product page, and you don’t want to clutter your homepage with a massive list of facts and tips. Your blog is not only one of the best marketing tools you have access to, it can be used to engender trust with your users and guide them to products that will help them. If optimized correctly, your WordPress blog is a powerful asset to your business that you can’t afford not to utilize.

These general tips will start you off with the right foundation but if you want to really increase your rankings, you need to develop a data-driven SEO strategy that covers everything from on-site technical adjustments, to high-quality backlinks and rich content creation.

WordPress as a platform is great for SEO because of the control it gives store owners in terms of managing their categories, product page content, and even their databases, but SEO is more than just what happens on your actual website. Ranking signals may include social media posts pointing back to your website, outbound links from authorities in your niche that point to your products, and reviews on third party websites, just as an example.

If you are wondering how you can make the most impact with as little work as possible, pay attention to the following areas of your website:

  • Start with great hosting, such as Siteground, Bluehost, Namecheap, or GreenGeeks.
  • Select a lightweight premium theme. The bulk of your customizations should come through your page builder, not your theme. Note, you don’t necessarily have to select an “eCommerce theme,” as most well-made themes are both WooCommerce compatible and can be outfitted as an online store with ease.
  • Install a great SEO plugin such as Yoast, which will help you customize your page titles and descriptions, how your products and blogs show up on social media, will help you in matters regarding your sitemap, keyword densities, and more.
  • Install a proper caching plugin that helps deliver static content to your users, increasing page speed, lowering server requests, and in general increasing performance of your online store.
  • Install an SSL certificate. This is considered a ranking factor according to Google, and is necessary in terms of eCommerce. Though you technically only need a SSL certificate installed on the “storefront” area of your website for the checkout to be secure, it helps to simply cover the entire domain.

These points cover the bare minimum steps you need to take in order to help your online store to rank better. A more comprehensive SEO strategy will probably be necessary if you really want your WordPress store to rank, however, which is something we will discuss in greater detail below.

Investing in eCommerce SEO for WordPress

What does it really take to rank a WordPress site? These days, no matter what niche or industry you are in, it’s going to be quite the climb. SEO not only requires a great deal of knowledge and experience, it also requires patience.

By implementing the tips above, you can help draw in more organic traffic to your online store and potentially get more sales, but if you want to really make a difference in the way your business performs, you may want to consider high-quality WordPress SEO services. The technical skill and attention to detail needed in order to properly address most optimization tasks practically necessitates a professional touch.

Can you handle your eCommerce SEO by yourself? Sure, but you are probably not going to get the kind of rankings or results you want. SEO is in part a time investment – you get out what you put in. With that in mind, tinkering here and there with a few pages when you have the time is not the kind of strategy that is going to allow you to compete at the highest level and take traffic away from your competition.

What’s more, Google has indicated that SEO is only going to become more stringent in terms of what is required to rank effectively. This means less easy techniques and more sophisticated strategies that require diligence, time, and experience to execute properly. Already we are seeing this with Google’s newfound emphasis on user experience, which has forced many old SEO tactics to become obsolete.

You’re likely to get far better results for your business and actually increase your rankings and traffic by investing in the right SEO services. Here at Genius eCommerce®, we know what it takes to rank eCommerce websites, regardless of niche or need. With comprehensive strategies that include keyword-optimized blog content, powerful backlinks, on-site technical adjustments, and in-depth research, our mission is nothing less than the success of your business.

Want your WordPress store to start working for you and bringing in a steady stream of organic traffic that is ready to buy your products? Give our SEO team a call at 888.982.8269 and we will discuss your needs and help craft a SEO plan that will cover every aspect of your business. When it comes to eCommerce, you can’t afford to trust any agency to deliver, which is why so many businesses rely on us to get them results that translate directly into more traffic and sales. Get in touch with us today if this sounds like what you need to help guide the course of your WordPress website.

How to Market Your eCommerce Store The Right Way

There are dozens of different ways to promote your online store, but not every marketing tip and tactic may be right for your business. In fact, you could be sinking a ton of time and money into avenues of eCommerce marketing that simply won’t get you the kind of results you are looking for.

If you are looking for ways to bring in more traffic to your website and ultimately get more sales, you need to understand how to easily market your eCommerce store the right way so that you aren’t just spinning your wheels or spreading yourself too thin with a bunch of unreliable or unplanned tactics.

Here are just some of the benefits of properly promoting your online store:

  • A greater volume of organic traffic
  • Better targeted traffic that is more liable to make a purchase
  • Improved brand awareness
  • Increases customer trust
  • Create more potential leads
  • More affiliate and cross-promotional opportunities
  • Makes your business more flexible
  • Enables you to potentially increase sales
  • Generates more repeat customers

The direct and residual effects of properly implementing an eCommerce marketing campaign can be quite beneficial for your business. This guide will help you cut away some of the fluff tactics and key in on the most effective strategies that you can use to get great results.

Why eCommerce SEO is a Smart Marketing Investment

The first marketing avenue you should consider pursuing is search engine optimization. I know what you may be thinking in terms of SEO, isn’t this a very long-term strategy, and does it actually work?

The truth is, eCommerce SEO has become extremely complex, requiring dozens of different on-page tweaks, content enhancements, backlinking tactics, and in-depth keyword research in order to prove worthwhile. No matter which platform you are on, whether it is open source like WordPress or Magento, or a feature-rich enterprise option such as Shopify Plus or BigCommerce, there’s no way to succeed with SEO without a professional strategy in place.

However, if properly implemented, SEO can be extremely beneficial for your online store in numerous ways. The most obvious result is noticeable increases in organic traffic, but there are many important side effects of an SEO campaign that are worth considering as well and can be just as useful in terms of building a successful eCommerce business.

Brand recognition and promotional opportunities come to mind. If your website frequently appears in the top results for keywords related to your industry, it will only be a matter of time before marketers and influencers in your niche reach out to you with opportunities and partnerships. You will also help to grow your customer base because even if a user isn’t planning on making a purchase right away, if your website can help answer their questions or provide some kind of value, that might be enough to hook them and keep your business on their mind.

How a Professional PPC Campaign Can Quickly Transform Your Business

If you are interested in an eCommerce marketing plan with a somewhat quicker turnaround, pay-per-click advertising or social media marketing may be more suited for your tastes. In capable hands, this form of store promotion can bring in loads of traffic, potentially increasing your sales and also helping you to build a following as well.

eCommerce PPC Effective
If you want to see a quick and effective turnaround, eCommerce PPC is one of the best marketing tactics to pursue.

The main draw of eCommerce PPC is its ability to immediately connect with potential customers and potentially see results in a matter of days. While this requires a great deal of initial research into the proper keywords to target, as well as professionally-crafted ads to make that connection and spark interest in the users, once a campaign is underway it can generate a fast turnaround and immediately start helping to increase revenue and brand appeal for your business.

If you have a Shopify store, BigCommerce boutique, small WooCommerce shop, or if you manage a massive Magento operation, focusing on SEO and PPC for your eCommerce business will help you reduce clutter and streamline your marketing efforts. There are certainly other ways of promoting your store, such as through email lists and your organic followings on social media, but these methods often require a lot of trial and error and don’t produce nearly as consistent of results.

Here are a few points to keep in mind with marketing for eCommerce:

  • You want to keep your marketing efforts data-driven.
  • SEO is widely considered to have the greatest ROI of any form of digital marketing.
  • Shiny-Object syndrome is very real. You don’t want to keep jumping from one tactic to another in the hopes that something will magically work. Stick with one proven method over a longer period of time to see results.
  • You can waste a lot of time and money on methods that either won’t produce the results you are looking for or can’t until you establish a greater customer base or a stronger brand overall.

If you want your eCommerce marketing done right but you feel at a loss as to where to begin, you might want to consider giving us a call. Here at Genius eCommerce®, we make it our business to craft effective SEO and PPC campaigns that get results. Our clients love the way we help grow their businesses through ample analytics reporting, on-site enhancements, creative blog content, eye-catching ads, and a deep understanding of the eCommerce industry in general.

We work in every platform and have dedicated SEO technicians and PPC gurus who routinely get results for stores just like yours every single day. If you want to be a part of the action, get in touch with us at 888-982-8269 and we will be more than happy to help get you started.

The Top 8 Best Shopify Themes For SEO This Year

One of the most important steps during the course of setting up your online store will be selecting the proper theme. If you want your website to have the proper functionality to meet user expectations and rank well in the search engines, using one of the best Shopify themes for SEO should be a priority.

There are many factors that influence how well a website performs, but when it comes to eCommerce platforms like Shopify, the theme is usually one of the most important. If you start with a flimsy foundation, all of the fancy apps and thoughtful content in the world won’t make up for it.

Google has been refining its algorithms over the past few years, and it has become clear that speed and sleek interfaces weigh heavily into how a website gets ranked. If your store is sluggish and uses outdated and clumsy navigation, menus, buttons, sliders, and other features, you aren’t going to generate a positive user experience, and Google will notice.

We’ve put together this guide to maximizing your Shopify SEO by starting off on the right foot with a theme that will help you create a great experience for your users. We will cover the key reasons why you need search engine optimization to begin with, and go through the benefits of each of our top picks to see which of them might be right for your store.

Why Do You Need Shopify SEO?

You might be wondering why you even need SEO to begin with. You may have a solid social media presence or a hot product line that you know will sell like hotcakes, so why would you need to think about where you rank in Google?

Where you rank in the search engines will play a large role in the overall success of your online store. While it’s entirely possible to manage your business through advertising alone and completely ignore the search engines, there is more to SEO than simply organic traffic.

Shopify SEO Traffic
There’s more to SEO than just traffic. Your standing in the search engines can have a big impact on your brand authority and the overall success of your business.

Your standing in Google is what forms the backbone of your online identity. If you aren’t appearing high in the search engines for your important products, your competitors are likely to take a lion’s share of your potential customers. What’s more, your brand is suffering due to a lack of exposure. Having your Shopify website consistently appear on the first page of Google is an authority signal that tells users you are the real deal.

A reliable stream of organic traffic is nothing to turn your nose up at either of course. In fact, this traffic often forms the backbone of most online businesses and is something you definitely want to strive toward if you intend on succeeding online.

Benefits of Starting With an SEO-Friendly Shopify Theme

By selecting a high-quality Shopify theme that is properly optimized, you give your website the best chance to rank high in Google and go up against the other big names in your industry.

There are several important benefits to selecting one of the best Shopify themes for SEO:

The better a theme is coded and the more inherent features it has, the more likely it is to help your store climb the search engines. The faster loading times will directly translate into fewer site bounces and more conversions, which Google will take note of as well.

Think of your Shopify theme as the foundation of a home. You can certainly try and do a lot with a house once it is already built, but the overall condition of the structure will be largely dependant on the theme. This is why you want to take the time to research a high-quality theme that will adequately meet the needs of your users and help you craft a professional shopping experience.

The Top Shopify Themes For SEO This Year

There are literally hundreds of different Shopify themes to choose from, so it’s easy to get lost in the decision-making process and wind up with a dud. No matter how nice a theme may appear from the outside, it’s important to understand the functionality it delivers and whether or not it is coded with speed in mind.

If you take a look through Theme Forest or the other venues online where Shopify themes are available, you will see that there is no shortage of fancy and eye-catching themes that have what would pass for great-looking layouts. The trouble is, many of these themes provide minimal levels of customization, are slower than molasses, and aren’t coded well.

Star

Star Shopify Theme

The Star theme by theme developer Outlane is the shining example of a quality premium Shopify theme that is designed with user expectations and SEO in mind. From the sleek layout options, dizzying array of features, and lightning-fast load times, this theme has it all.

The key highlight to Star is its two primary layouts, Polaris and Sirius. The former is the more modern, flashier option while the latter is more traditional.

Negan

Shopify Negan Theme

This one makes the list for being a snappy minimalist Shopify theme that is quite affordable and comes loaded with important features, including a variety of ready-made layout options. Its clear benefits include a sleek general aesthetic that is liquid, fast, and easy to use, along with popular features such as customizable product category layouts and unique typography options. The theme is also designed from the ground up with SEO in mind.

Everest

Shopify Everest Theme

This incredible Shopify theme is one of the best in recent memory, loved for its attractive layout options and recent overhaul which focused on speed optimizations. The result is a responsive, lightweight, and feature-rich experience that makes it easy to create an engaging online store.

Some of Everest’s other notable features include an out-of-the-box mega menu, AJAX Canvas Cart, streamlined mobile design, great search functionality, faux sales notifications, product quick views, an array of advanced pagination options, and more.

Zeexo

Shopify Zeexo Theme

An incredible multipurpose Shopify theme with modern design conventions and optimized for the search engines. This theme has over a hundred prebuilt layouts that are perfectly suited for a variety of industries, such as fashion, jewelry, technology, and cosmetics. Growave app integration, full RTL support, completely fluid layouts, and incredible page speed are just a few of its more notable features. A great all-around option for professional store owners who want to stand out in their industry.

Micra
Shopify Micra Theme

This Shopify theme offers a super minimalist, modern storefront that boasts 100% responsiveness and a solid variety of features. Great SEO capabilities, quick view, dropdown shopping cart, and other clean and essential features make it a great option for trendy fashion stores, accessories, shoe outlets, or similar niches.

Amanto

Shopify Amanto Theme

A gorgeous theme available on the Envato Market, it includes unique and attractive layouts, incredible customization options, a built-in mega menu, product labels, AJAX add to cart and wishlist features, blog post sliders, completely fluid designs, and is built with SEO in mind from top to bottom.

While Amanto claims to be suited more so for the electronics industry, it has all of the features and layouts necessary to craft a beautiful storefront for just about any niche, from fashion to toys, or anything else. This is a newer theme developed in 2020 that is truly designed with user expectations and search engine optimization in mind. From the modern layout options to the comprehensive list of features, this is one of those premium themes that really has it all.

Calfia

Shopify Calfia Theme

Another incredible Shopify theme that will help ensure your SEO has the right foundation, it has an array of different eye-catching layout customization options that are sure to push conversions. Despite the graphic-rich layouts and impressive array of features, the theme is remarkably lightweight and perfectly tailored for SEO.

The Calfia theme is an excellent choice if you are creating an online clothing boutique or fashion outlet, as it captures that trendy and attractive atmosphere that works well for such niches.

This is another premium Shopify theme that also has all the features you could ever need in terms of core functionality, including layered navigation, unlimited color variations, Facebook chat integrations, an Instagram images slider, buy together functionality, unique header and footer style options, and full control over the site identity. In terms of the best Shopify themes for SEO that are out right now, you can’t go wrong with this option.

Vodoma

Shopify Vodoma Theme

This powerful and responsive theme takes the top spot here as the best all-around Shopify theme for SEO and likely one of the best ones in general at the moment if you are looking for out-of-the-box professional functionality. Not only is the theme coded elegantly and is designed with speed and user experience in mind, but its layout designs are also extremely creative and it comes packed with features.

This Shopify theme has truly impressive page load times, Progressive Web Apps integration, dozens of attractive skins, unlimited footer styles, complete control over metadata and title tags, Google rich snippet features, a high-quality built-in mega menu, a comprehensive banner creator, fine-tuned control over the shop layout, disable right-click, beautiful AJAX search, and unique blog layout options. What’s more, it’s not even the most expensive theme on this list, making it the easy option for anyone who wants to create a truly professional online store with all the bells and whistles.

How to Improve Your Shopify SEO Even Further

The theme you select will often depend on your industry and your specific business goals, but regardless of the products you sell or what kind of store you manage, SEO has to take top priority. If you aren’t making the proper optimizations on your website to improve the user experience, you are going to find it hard to rank on page one for any of your keywords.

Starting off with a high-quality theme is just the beginning of your Shopify SEO efforts, however. While clean code and great user-centric features make a difference, they aren’t everything. You don’t start off with a professional foundation and then build the rest of your house out of mud and sticks. This is where many store owners fall short, by neglecting their SEO after the fact.

Here are a few additional eCommerce SEO points to consider when managing your online store:

  • Make sure your product titles use informative keywords
  • Create comprehensive product descriptions that educate your customers
  • Don’t spam your users with popups or other visual clutter
  • Use high-quality images throughout your website, and make sure to use alt-tags
  • Use Shopify SEO apps like SEO Booster, SEO Image Optimzier, and AMP by Ampify Me
  • Your navigation should be intuitive and helpful, not stuffed and cluttered
  • Streamline the checkout experience as much as possible.
  • Don’t surprise users. The content of every page should be able to be discerned by the anchor text or button that leads to it.
  • Start a blog! These provide valuable information to your users and are incredible SEO tools.
  • Work on cultivating high-quality backlinks in your industry.

Sound like a mountain to climb? You’re not alone – for most store owners, taking care of all of the aspects of website optimization while trying to manage the day-to-day operations of a business are a tall order to say the least. This is one reason why a professional Shopify SEO company is something you might want to consider investing in.

Here at Genius eCommerce, we excel at providing top-notch SEO services for Shopify store owners who want to rank on page one and find real success in their industry. We understand what it takes to construct a campaign that gets results, starting with in-depth keyword research and competitor analysis that will ensure that your store has the edge it needs to compete.

Our SEO campaigns are specifically tailored for eCommerce websites, and with our team of knowledgeable Shopify experts at the helm, you can be certain that your store will begin to attract more traffic and get more sales than ever before.

If this is what you are looking for, what are you waiting for? We can help you select the right theme, choose the most impactful keywords for your niche, and start generating powerful SEO-driven blogs that will make you an authority in the eyes of your users and Google as well. Contact us today at 888.982.8269 to get started.