Finding effective ways to market your business can be tough. With hundreds of different marketing tactics out there, it’s difficult to know where to put your focus and what methods you can actually trust to get the results you want.
This quick guide will help get you started with three vetted eCommerce marketing solutions that will work for you if implemented correctly. These methods aren’t gimmicks or “hacks,” they are the foundation of any sound marketing strategy.
Knowing which methods work and which don’t can save you a ton of time trying to figure out what direction you want to go in with your business. Take some time to read up on these three solutions so you can get a better picture as to what you need to do in order to form a successful marketing campaign for your eCommerce store.
1. SEO Should Be The Backbone of Your Marketing Strategy
You can’t ignore eCommerce SEO. No matter what information you have read to the contrary, a properly implemented SEO campaign should constitute the backbone of your entire digital marketing strategy.
SEO, or search engine optimization, is what helps your website get found organically in search engines like Google and Bing. Although the implementation of SEO may seem somewhat complex and hard to nail down, the results of a well-managed campaign will help you appear on the front page of Google for important search terms relative to your business.
You can see the appeal of being able to rank on page one for key phrases that include your products or services. Getting those top spots in Google can have a dramatic impact on the success of your online store, enabling you to generate more organic traffic and sales over time, as well as increase your brand authority. There is simply no substitute for a well-implemented eCommerce SEO strategy, which can set the tone for the rest of your marketing efforts and which will give you the best return on your investment over time.
If you want a steady stream of traffic visiting your store, SEO is a must. Think of your organic traffic like the foot traffic you would get at a brick-and-mortar location, and you can see why it’s so vital.
2. Effective eCommerce PPC
Another important eCommerce marketing solution that actually works is PPC, or pay-per-click advertising. You may already have experience with running ads on Google or Amazon, and have had mixed results.
The truth is, PPC can be lucrative or a money vacuum depending on how well your campaigns are optimized. If you fully understand your target audience and have set up your campaigns correctly, this form of digital marketing can be extremely effective for generating quick revenue that is highly scalable in the right hands.
However, all too often, running PPC ads doesn’t produce great results for many businesses. This is because while it is easy enough to launch an ad on these platforms, there is a specific science to creating an effective ad. eCommerce PPC experts can help you create high converting campaigns through a better understanding of various targeting methods and making better use of your ad spend.
In fact, PPC can be an extremely effective marketing solution if managed properly. The biggest issue when it comes to finding success with ad campaigns is the targeting and management aspects, which are usually only remedied with the help of a knowledgeable marketing agency with an extensive eCommerce background.
3. Social Media Marketing Works (When Done Right!)
Using social media for marketing purposes can be quite effective, but only when it’s handled right. The trouble with social media marketing is that it’s easy to get stuck spinning your wheels with a bunch of different tactics that don’t actually drive results. It’s also a common issue to get hung up on vanity metrics like impressions and not focus on actual growth.
The key is to utilize social media marketing services that are eCommerce based and designed around brand awareness and highlighting your products. Rather than employ the same kind of tactics that work for service industries or meme pages, a smart social media strategy should revolve around your eCommerce business and what your brand in particular has to offer. This is how you’re going to attract fans that are aligned with your business and understand what you are trying to accomplish: selling more products.
When it comes to finding the best eCommerce marketing solutions for your business, it’s important to stay focused on what actually works rather than getting tied up with all of the dead ends and trends. SEO, PPC, and social media have been integral to digital marketing for years and aren’t going anywhere any time soon.
The problem is that just knowing about these effective solutions is not enough to get great results. You need to actually put these marketing strategies into action, with the help of a team of eCommerce marketing experts that understand how to get results on a consistent basis. If you are looking for a solution to your digital marketing woes, and you have found it difficult to carve out enough time to perform your own marketing, it’s time to get a professional marketing team involved.
Genius eCommerce® is recognized as one of the top marketing agencies for online stores. We know how to build masterful campaigns that actually get results for clients, based on tried and true eCommerce marketing solutions like the ones we highlighted above. If you want to jump on board with an agency that will help grow your business, give us a call.
