While most people still think of Facebook as nothing more than a popular social media platform, it has actually morphed into one of the greatest digital marketing opportunities of the past few years. For any business wondering how to reach more customers or promote their products and brand, you would be hard-pressed to find a better or more versatile solution.
A Facebook advertising agency can help you build more effective ads and get the most out of the platform. Even if you have prior experience with running ads on social media and if you consider yourself well-versed in all things Facebook, there is a certain amount of skill and expertise necessary in order to craft clickable ads and manage your budget correctly.
Right now, there’s more competition than ever in the digital space. With thousands of brands vying for the attention of your customers, you have to take action and be creative with your marketing strategy if you want to stand out and build a following. Traditional avenues such as SEO and Google Ads will certainly help lay the groundwork, but advertising with Facebook provides plenty of opportunity for attracting customers you wouldn’t reach otherwise, not to mention retargeting past customers, and strengthening your branding through open communication and strong sales copy.
Below we cover just a few of the reasons why you need a knowledgeable social media marketing agency to help give your eCommerce store the boost it needs.
Stronger Ads That Convert Better
The first benefit of hiring a Facebook advertising agency is that they will be able to help you create more attractive ads that get more engagement and produce better results for your business. There’s a world of difference between an ordinary ad and one that is constructed off of years of social media and eCommerce marketing experience.
Professional ads like this one don’t merely push potential shoppers to products they might enjoy. They help build brand awareness and foster communication with users. Notice the high amount of reactions and comments, as well as organic shares.
A skilled marketing agency will have a greater understanding of what your audience is looking for. On Facebook, as opposed to other advertising platforms, there are many more factors that contribute to an ad’s success, and you have to be aware of all of them. From the type of media that is used, to the tone of the sales copy, and even the time of day that the ad is displayed, you have to fine-tune every aspect of your ads on social media to best accommodate your particular audience.
Keying in on your audience’s preferences is part of what makes Facebook a difficult platform to master, but it’s also what helps make it so effective as an ad platform to begin with. If you know how to create an ad that comes across to your audience as natural and engaging, you can generate a ton of activity and even free promotion. One of the best parts about platforms like Facebook is that your ad can actually be “shared” like an ordinary social media post, which is essentially free word of mouth that instantly connects to your products or offer. This is a powerful form of digital marketing that very few platforms can emulate.
The bottom line is that if you have professionals creating your ads for you, they stand a much better chance of connecting with your audience and therefore getting more likes, shares, comments, and clicks.
More Effective Ad-Spend
Another reason why you should consider a skilled Facebook marketing agency to work with is that they can save you money, especially over the long haul. If there’s one thing about these social media platforms is that they have made it almost too easy to jump in and spend money.
It’s easier than ever to “boost” a post on Facebook and potentially get more engagement, but you have to wonder how effective such methods are when they aren’t connected to a greater and more comprehensive digital marketing campaign. A professional agency will be able to analyze your budget and craft appropriate ads that will help you accrue a following and push users to your website in the best possible way in order for them to convert.
Whenever you are dealing with social media advertising, you want to be critical of the money you are spending and make sure that each penny has a purpose. Every ad that you run should have a distinct goal, should be targeting a very specific audience, and should be crafted with a deep understanding of what works and what doesn’t, otherwise you are simply throwing money into the wind.
Run Ads For Multiple Purposes
The other clear benefit of having your ads managed through a Facebook advertising agency is that you will be able to get the most out of the platform. Rather than simply spinning up an ad or boosting a post that’s designed to simply send users to a product that’s on sale, or some other generic goal, a skilled agency will be able to make full use of the platform, creating ads that can help you in a number of ways.
How can you use Facebook ads?
- Running contests and promotions
- Getting more “likes” to the Facebook page itself
- Sending traffic to your site for brand awareness
- Opening dialogue and building your audience
- Generating hype about an upcoming release
- Making special announcements
- Flash sales
There’s a lot more to Facebook as an advertising platform than you would think at first glance. Due to the “social” nature of the platform, you can design ads to accomplish any number of different goals depending on what you want for your business. You can even use Facebook ads to grow your page or group, which will then make it easier to sell your products later on through organic methods that don’t even require ad spend.
In the right hands, Facebook advertising can be extremely effective in terms of building your brand and making money online. If you are interested in getting the most out of Facebook for your online store, get in touch with our team here at Genius eCommerce®. Our team can help you craft a powerful marketing strategy that will help strengthen your business and drive more sales than ever before.
