Social media is at the forefront of the digital marketing revolution, with hundreds of millions of users that could be looking for your products. In order to capitalize on this opportunity however, you need a capable Facebook advertising company that specializes in eCommerce services.
There’s a sizable difference between marketing for a service-based industry or blog, and marketing for individual products or an eCommerce shop. Everything from the kind of ads that need to be created to the users that are being targeted will differ depending on the kind of business you operate.
If you aren’t utilizing specialized services for your digital marketing, you’re not going to get the kind of results you need in order to scale your business. When it comes to advertising on Facebook, you need an agency that not only understands what users are looking for on the platform, but that knows how to tailor ads specifically for eCommerce markets.
A skilled Facebook agency will know how to get more out of your ad budget, will be able to refine the targeting in order to attract better shoppers, and will ultimately be able to create a campaign that performs better than average.
If you have been thinking about investing in social media advertising using platforms like Facebook, the following tips will help you make the best possible decision for your eCommerce business.
Why Facebook Advertising is a Must For eCommerce Stores
Facebook users aren’t just on the platform because they want to share memes or connect with friends. Although many of us would say that we hate intrusive ads, the truth is that Facebook advertising gets results. People click on what they like, it’s that simple.
Given the comprehensive targeting options that are available on platforms like Facebook, it gives eCommerce merchants and digital marketers incredible power to home in on very specific demographics and show them ads that resonate with them directly. This can be incredibly powerful when leveraged properly.
While a poorly targeted ad will certainly fall flat and may even make users angry, a well-designed ad that is professional-looking and that is properly targeted will easily generate positive user engagement, including likes, comments, and clicks onto your landing pages.
If you are currently in the process of finding ways to generate more traffic and more sales for your business, Facebook is basically a must. No matter what you sell, chances are your target audience is on the platform, you simply have to know how to reach them. Platforms like Facebook and Instagram make it comically easy to create ads that your users specifically want to see.
If there’s a market for your product, a skilled Facebook ad agency can essentially connect your ideal shopper to your product through a carefully managed digital marketing campaign. Here are some of the key reasons why Facebook is so effective for bringing in loads of traffic:
- Visually stimulating ads. Can use images, carousels, and videos that are known to spark user engagement.
- Extremely low cost per click (CPC) compared to other platforms like Google.
- Super refined targeting options, perhaps the best in the industry. Target according to income level, relationship status, location, college attended, pages that are liked, music tastes, and more.
- A huge variety of different targeting options are potentially available for savvy marketers to take advantage of.
- Dynamic retargeting options. Easily serve ads to people who have visited your website via the Facebook pixel.
- Use ads to reach new potential fans and customers. Facebook ads are great for building brand awareness and growing your social pages on top of bringing in traffic and sales.
This is what makes social media marketing so powerful. It’s not just about creating great ads, but really connecting with your audience. The right Facebook advertising company will ensure that the ads you are running are targeting the right users, are styled correctly for your audience, and that your budget is being managed responsibly in order to generate the best ROI possible.
Finding The Perfect Digital Marketing Agency For Your Facebook Ad Campaign
Whether you are a small business just starting out with running ads, or if you are already an established eCommerce store and are ready to partner with a smart marketing agency that can help you achieve your business goals, you are in the best place to start.
Here at Genius eCommerce®, we know how to create effective marketing strategies that are eCommerce-focused and that can help you bring in more traffic and sales than ever before. When it comes to Facebook marketing specifically, we have an on-trend and dynamic approach that combines expert targeting with graphically attractive ads that continuously convert.
With so much potential for growing your business, you only want the best Facebook advertising company working on your ads. An agency that has a history of eCommerce digital marketing and that specializes in customized campaigns and powerful solutions that will grow your business.
Want to know more? Give us a call at 888.982.8269 to speak with one of our social media advertising professionals.