We don’t have to look very far to know that the best marketing strategy will always be the one that understands your customers.
The success of any marketing campaign depends not only on how kick-ass the strategy is or how brilliantly it was executed. You can search the whole of the Internet for the best SEO marketing campaign and do the same for your business, but If the message doesn’t connect with your audience, you might as well not do any marketing at all.
This is why it’s vital to get the services of SEO or PPC professionals because they have the expertise and the experience to custom-tailor campaigns to your target customers.
That said, you can boost your marketing efforts— and your sales!— by employing strategies that take the customer into account every step of the way and personalizing approach and content to make sure the message gets across.
To help you do that, we rounded up the best eCommerce marketing strategies you can try in 2022 for your business.
Leverage Specific Landing Pages
Use highly relevant landing pages to direct your customers to. This means aligning your ad to the landing page to increase conversions.
Get specific and make it easy for your customers to decide. Don’t just drive all your customers to the homepage or the category page. If you have to, create more landing pages.
Recent data shows that companies that use 30 or more landing pages get 7 times more leads than those that use fewer than 10.
So if you have a new offer, create a landing page for it and make sure to direct traffic from a PPC ad for that specific offer to the specific landing page.
Optimize for Voice Search
Voice shopping is here and likely here to stay. According to a survey by MoffettNathanson, 50% of consumers will be using voice shopping, or v-commerce, by 2022.
You can check the article we wrote about voice search strategies to make sure your pages are optimized for Siri, Amazon Echo, and Google Assistant.
Don’t Forget to Go Local
If you haven’t yet, get your brand on Google My Business. It’s a free Google service that allows businesses to boost their online presence across Google, including search and maps. That’s why it’s especially critical if you have a brick-and-mortar location.
So when people ask Siri, for example, to look for ‘plumbers near me,’ your business will get shown on Google map. And yes, it’s one strategy you can use for voice search too.
Diversify PPC Strategies
Don’t just put all your eggs on Google or your favorite social media platform. Consider where your target audience likes to hang out as well to get more bang for your advertising money.
So depending on your customer persona, get your PPC ads on other sites too like Quora, Reddit, Pinterest, and most of all Amazon because people there are on the site because they already want to buy. The battle is half won.
Apply PPC Automation
We expect the use of eCommerce PPC automation to grow rapidly in 2022. PPC automation can help you follow the trends within paid search without spending tedious hours adjusting your target and your advertising strategy.
By automating some steps and leveraging third-party apps, you can easily identify the least converting ad, establish the best ad, and pick the most effective Call To Action.
Utilize Influencer Marketing
Influencer marketing took the social media marketing world by storm in 2010. In 2022, influencer marketing will likely replace email as the best marketing strategy to increase brand awareness and promote products and services.
People like buying from brands they trust and can connect with, and this is where your influencers can help. They not only can personalize your message to engage your audience but also create connections and “sell” authenticity.
Mind Your Website’s SEO Health
Don’t overlook SEO marketing for your brand. SEO plays a critical role in your brand’s growth as it drives organic leads, increases traffic, and boosts your online presence.
A well-designed SEO strategy can help get your site ranking high on Google and other search engines. And page rank impacts your brand’s conversion rates.
Do You Want More Sales?
Successful marketing campaigns don’t happen by accident. It takes careful planning, strong campaign strategies, and yes, knowing your audience so you can create the best marketing strategy for your brand.
Need help with those? Get the SEO eCommerce guidance of Genius eCommerce. We can help you better connect with your target audience while driving organic leads for your business, increasing your conversion rates, and improving your sales.
Genius eCommerce specializes in PPC and SEO for eCommerce industries. We can catapult your eCommerce businesses to success using a variety of proven methods and holistic marketing strategies that take advantage of the best your business has to offer.
Take the critical steps to create marketing strategies today to improve your results tomorrow by investing in a strategy that will actually generate results.