Driving organic traffic and sales is one of the most important goals of a digital marketing campaign, but it’s not always easy. In fact, it can be downright difficult without a clear path forward paved by a capable WordPress SEO consultant.
Climbing the search results pages can often feel like a game of cat and mouse. One month you’re climbing for a few of your important keywords, the next month you’re suddenly on page 9, never to see the light of day or an ounce of traffic. A year of steady gains can be wiped out by a single Google update. Hours of learning various SEO strategies may only result in a few more visitors a week.
If you’re going to build a successful online business, you need the help of a team of WordPress experts that not only understand all of the different nuances of the platform, but who also can work with you to develop a powerful SEO campaign that’s customized for your specific industry and business.
Cookie-cutter search engine optimization packages simply aren’t good enough. To really increase your organic search traffic, you need to think bigger. A digital marketing consultant will be able to address your specific site issues and will be able to lay out a workable strategy that will not only increase traffic, but user engagement, brand awareness, and conversion rates as well.
Let’s dig a little deeper and highlight some of the benefits of hiring a dedicated WordPress SEO consultant for your business.
What Can WordPress SEO Experts Do For Your Store?
So what are the actual reasons you would want to invest in a professional SEO team in order to handle your marketing?
The most obvious and important reason is simply that eCommerce SEO has become quite a bit more complex than it was even a few years ago. It wasn’t long ago that a bit of decent keyword research and adding some meta data was enough to rank websites even in relatively saturated niches.
Part of the reason for this is that back then, there was less competition, and less businesses optimizing their SEO in general. WordPress being a great platform for SEO, and combined with a bit of marketing common sense, was enough to allow savvy marketers to gain an easy edge and rank on page one with very little effort.
Natural rankings were also easy to generate as well. Store owners could add a few popular products and so long as they were using the right keywords and had at least a minimum amount of useful content on their website, it was potentially possible to rank.
Times have most certainly changed. Now in order to rank consistently, you need a strategic approach to SEO that begins with thorough keyword research and a full website overhaul that ensures everything is properly optimized and in accordance with Google’s expectations.
Many of the finer points of SEO get lost without a professional marketing background however. There are hundreds of ranking signals, and you can’t be expected to know them all and actually implement them on your WordPress site unless you are in the trenches every day running full-scale marketing campaigns for clients.
In other words, the primary benefit of looking for the best WordPress SEO consultant for your eCommerce site is simply to be able to understand exactly what to do that will actually make a difference for your business. Wasting time jumping from one lackluster service to another, and trying to manage your SEO with simple tips and tricks you learn on YouTube is not enough to move the needle anymore. Even the variety of high-quality WordPress plugins for SEO that are out there only give you a decent starting point, and aren’t an actual solution unto themselves.
Here are just a few of the areas of your SEO that a professional team of eCommerce experts would be able to help with:
- If you are using the right keywords and if your keywords are suited for eCommerce.
- Your navigation and category hierarchy, which play an important role in user experience and how Google bots crawl your site.
- If your current WordPress theme is good for eCommerce and if WooCommerce is configured correctly.
- Whether or not your category pages and product pages have been optimized properly.
- Will be able to help you uncover ranking opportunities based on special long-tail keywords.
- Make sure your local SEO is situated properly.
- Will comb through your website in order to ensure that SEO best practices are being followed, such as proper use of meta titles, optimized descriptions, proper H1s, helpful design elements, the user experience, and so on.
- Can offer a powerful backlinking strategy that will improve your domain authority, which is often what holds many sites back from ranking on page one.
The best part of leaning on a professional team is that they will actually be able to custom-tailor a strategy based around your specific needs. Rather than purchasing some kind of pre-made SEO plan that doesn’t really apply to your business, an expert team of SEO consultants will talk with you about your business goals and will outline a marketing strategy that is designed to strengthen your online store in a multitude of ways.
The Best WordPress SEO Consultants With a Proven Ranking System
If you are ready to get serious about your eCommerce marketing plan and want SEO services for your WordPress store that will actually bear fruit, our team is ready to help.
Genius eCommerce® specializes in smart SEO plans for eCommerce stores. We are a team of WordPress SEO consultants and digital marketing gurus that go beyond mere SEO plugins and pre-made packages. We are results-focused and data-driven, and will work with you over the course of several weeks in order to build you a campaign that gets you on page one.
Rather than keep sticking with the same old strategies that don’t get you anywhere, it might be time to work with a professional team that understands your industry and will be able to give your WordPress website the professional touch you deserve.