What Can a BigCommerce SEO Company Do For Your Business?

BigCommerce has grown to prominence as one of the best eCommerce platforms available, with a robust suite of features and plenty of room for app integrations and custom development options. However, this is only the first leg of your eCommerce journey.

If you want to actually promote your store and get more customers, you will need to market your business correctly. A professional BigCommerce SEO company that has a deep understanding of the platform and an extensive digital marketing background will be able to help you put together a campaign that will grow your business in a positive direction.

Although you may have concerns about hiring an agency to do your SEO, once you realize how much there is to tackle when it comes to making the right optimizations and forming the correct strategy, you will see that it is practically a necessity.

Starting an eCommerce business is tough, but marketing it and growing it can be downright daunting. The right BigCommerce SEO services can help alleviate some of the problems store owners struggle with when it comes to eCommerce growth and actually standing out in the search engines.

We have put together this essential SEO guide for BigCommerce merchants, and anyone who is curious about taking the plunge by hiring a professional for their digital marketing.

The Benefits of a BigCommerce SEO Company

The big question is, what can an eCommerce SEO company do for you that you can’t simply do yourself after a bit of research? Has search engine optimization really become that technical and complex that you need an entire agency just to pull it off?

To put it bluntly, yes.

While minor SEO tweaks are simple enough to perform, and with the help of BigCommerce SEO apps like FavSEO and ReloadSEO it’s relatively easy to get a handle on the basics, but even after all these years, the bulk of all SEO work still has to be done manually. This work has also become exceedingly complex, requiring a great deal of technical expertise, eCommerce knowledge, and a strategic mindset.

In short, there is a massive difference between performing a few changes on your website and conducting an effective eCommerce SEO campaign. Just about anyone with a decent understanding of the BigCommerce backend can make a few quick adjustments to on-page content with the help of a guide, but there is a whole lot more to SEO than simply adding a few keywords to your pages or changing a category title.

A skilled BigCommerce SEO company will be able to perform deeper levels of keyword research using industry-leading SEO tools and leaning on years of experience. This allows for a greater chance at uncovering valuable ranking opportunities, which can lay the groundwork for a much more effective SEO strategy.

Let’s take a closer look at the key elements of an effective SEO campaign and you will begin to see why a talented marketing agency is not only important, but could very well be a necessity if you are serious about taking your BigCommerce store where you want it to go.

In-Depth Keyword Research

One of the biggest benefits of having a dedicated SEO team on your side is that you will be able to leverage decades of collective experience when it comes to keyword research.

You may have a general idea as to what keywords you want to rank for, but chances are they are not keywords that are all perfectly suited from a strategic point of view.

Rather than merely selected a bunch of industry keywords that you want to rank for, eCommerce SEO experts will carefully select a mix of keywords that have different kinds of search volume and intent behind them. This would include product keywords, location-based keywords, long-tail keywords, and extra-long-tail keywords.

SEO Keyword Research
Finding the proper keywords for your SEO campaign is a must if you want your strategy to produce results in terms of better rankings.

For instance, where a store owner might select “men’s dress shirts” as a keyword they want to rank for, it would make more sense from a strategic point of view to target “best dress shirts for men,” “designer dress shirts for men,” or “best dress shirts for men near me.” These different keyword variations may have lower traffic volumes but are easier to compete for and may have better eCommerce search intent behind them. The result is that they are not only easier to rank for, they help your site build brand authority while driving more qualified traffic that converts better.

Keyword research is the backbone of any successful SEO campaign, and this is one area where having an agency pays off. No matter how much you think you know about SEO or your industry, chances are that an elite SEO company will have a far greater wealth of expertise to draw from.

On-Site SEO For BigCommerce Stores

Taking care of all of the different on-site SEO fixes and updates for your BigCommerce website is another reason why hiring a dedicated agency is worthwhile.

First of all, it is unlikely that you are even aware of all of the different parts of your website that need updating, nor how to update them properly. A professional SEO agency will be able to go in and make the correct changes to your meta titles, category page descriptions, product listings, URLs, and even your homepage if necessary, based on an overarching strategy that is already in place.

This means that each change is performed for the sake of a greater purpose and not just because it’s assumed to be the right thing to do or because it looks better. Professional digital marketers will only make adjustments if they are in line with the strategy that has been created and if they know that the changes will make a difference in terms of boosting your website.

Technical Adjustments

On the technical side of things, SEO can get rather complex. Whether it’s combing your website for dead links, making sure that you have the proper redirects in place, ensuring that your eCommerce site is being crawled correctly by Google, and a number of other things, it’s easy to see why just this area alone warrants a professional touch.

While the content and usability of a website is important from an SEO perspective, a store that is hampered by technical issues will not rank well. One of the primary reasons to hire a BigCommerce SEO company is to have a professional team that is constantly looking after your technical SEO in order to make sure that it is in order.

It’s important to note that this is not a one-off process either. Like most aspects of SEO, these technical adjustments will need to be made throughout the life of your website. From disavowing spam links to catching 404s, as well as updating various server errors and other problems, you are always going to need a professional eye on your online store in order to make sure that it is functioning properly.

User Experience Updates

This is a big one that many store owners may not even be aware of at present.

Over the past few years, Google has been trending toward a more user-centric kind of SEO. What this means is that when crawling your website, Google is looking for a lot more than just keywords and useful content. Now elements such as page speed, how quickly buttons can be interacted with, content layout shifts, and the overall quality of a website.

This is especially important for eCommerce websites, as the user experience can play a role in things like conversion rate and how long your customers stay on a particular page. A website that lacks a good core user experience is not going to perform well, which means that you need a smart, proactive SEO team that will be willing to call out certain aspects of your website that are underperforming and advise the right path forward.

In this way, SEO has evolved to encompass the worth of an entire website from the user’s perspective. A clearly branded website that has a professional look and feel and that functions correctly may at times outperform an over-optimized website that is slow and clunky.

Website user experience
A great user experience is not only one of the keys to keeping users on your site and helping them to convert, it’s important for SEO as well.

Content Creation

The content you are creating on your website is important for several reasons. For instance, a well-written blog will not only help you inform your customers and build your brand, but it can also provide much-needed SEO value as well.

The problem is, most store owners don’t have time to operate a blog, much less a polished one. Given the importance of building a content strategy and showing Google that you are an actively updated website with plenty of valuable content, you need a full-scale SEO campaign for your BigCommerce store that includes SEO blog writing as a part of the strategy. This is one of the key elements that will begin to help your website climb the SERPs, and build brand authority at the same time.

Developing a Backlinking Strategy

There is also the matter of backlinking to think about, which is something that isn’t even on the radar of many store owners. Natural-looking and authoritative backlinks are another crucial aspect of your SEO that you can’t afford to ignore. Links, after all, are what drive the Internet and are what signal to Google that your website is relevant. Without an abundance of links pointing back to your eCommerce store, Google won’t see fit to rank you very high for competitive keywords.

A skilled marketing agency that specializes in eCommerce SEO will know how to generate high-quality backlinks for your website, along with well-written and SEO-optimized off-site content that will drive traffic and authority to your target pages. This translates into relevance in Google’s eyes, yet can’t be easily performed without the assistance of a professional SEO company.

You also don’t want to get desperate and “buy” backlinks from various services you find online. Not only are such links spammy and could get your website penalized, they aren’t attached to any strategy and simply won’t have the desired effect you are looking for.

The Need For BigCommerce SEO Experts

After reading through all of the different reasons why a BigCommerce SEO company is a must, you now have to think about which agency is right for you.

The main things you want to focus on when it comes to selecting the right agency, is whether or not the company in question has experience with BigCommerce, and if they specialize in customized SEO plans rather than cookie-cutter packages.

If these are the kinds of SEO services you are looking for, you are already in the right place. Genius eCommerce® is a leader when it comes to conducting effective SEO campaigns for online businesses. From in-depth keyword research to comprehensive backlinking and content strategies, our approach to SEO gets powerful results.

Not only do we specialize in eCommerce digital marketing such as SEO and PPC, we are also BigCommerce partners, who work closely with merchants on the BigCommerce platform to deliver superior results. For years, we have been the biggest name in eCommerce SEO for a reason. We know how to deliver consistent results based on a tried and tested strategy and a wealth of collective experience.

We understand how difficult it is to get a handle on your SEO and actually start ranking above the competition. You may have been working at your own SEO for years and only have modest gains to show for it. Even if your faith in SEO has been damaged over the years, the truth is it is the most effective form of digital marketing, and if done correctly, it can have a dramatic impact on the success and health of your business.

If you are ready to talk to a BigCommerce SEO company that fully understands the platform and that will be able to help you drive organic traffic and sales to your online store, give our team a call at 888.982.8269, and we would be happy to help you get started.

Promote Your BigCommerce Store With Customized SEO Services

There are many avenues of digital marketing but not all of them are necessarily worth your time, especially if you are looking for a solid foundation for your website. If you need to promote your BigCommerce store and want more organic traffic and sales, you need professionally-managed BigCommerce SEO services that are tailored to your business and industry.

While SEO is considered a “long-term” plan compared to other forms of marketing, it is by far the most rewarding. A customized SEO strategy that actually fits your business can provide incredible ROI, especially in terms of brand awareness.

Below you will find more information in regards to why SEO is the best choice for promoting your online store, as well as how to choose the right kind of search engine optimization services that will fit your unique needs.

Why SEO is the Best Way to Promote Your BigCommerce Website

You still may be on the fence despite being aware of how powerful eCommerce SEO can really be for BigCommerce stores like yours. With paid advertising, for instance, you can immediately jump into the action and start getting traffic just by creating some ads in Google. Wouldn’t that be the preferred method?

It depends on what your business goals are. There should be more behind your intent to promote your business than simply making people aware of it. How do you want these users to take action? What is the end goal of your promotion, and how do you account for future growth?

BigCommerce SEO Team
A skilled BigCommerce SEO team will be able to help you develop a powerful strategy for promoting your business that will drive results.

With digital marketing, you have to put forth a real strategy, otherwise you run the risk of spending a ton of money on nothing. Platforms like Google make it all too easy to spend money and not see much in return for your efforts. A well-implemented SEO campaign, on the other hand, offers quite a bit more.

With the proper BigCommerce SEO services, you will be laying the foundation for future success, by improving your domain authority, creating content that your users want to see, and making your store more helpful for shoppers. These are actionable changes that actually have an impact on the quality of the shopping experience and the likelihood that Google will favor your store over others.

This is key in tough industries where the quality of your website matters a great deal when fighting for those page one positions. By implementing a well-thought-out SEO strategy, you will be able to prove to Google that your website is an actual resource in your industry and should be considered an authority.

The Right Kind of BigCommerce SEO Services

Not all SEO services are right for your business, however. Many agencies provide very basic, cookie-cutter solutions that don’t take specific industries into account. Each eCommerce store has different pain points that need to be addressed, and require a unique custom approach in order to uncover ranking opportunities.

There is no such thing as “one size fits all” in SEO, at least not anymore. To actually go forward with a competitive campaign, you have to be willing to choose an agency that will put in some serious legwork for you, and that means crafting a custom campaign from scratch that takes all of your specific business needs into account.

If you are trying to promote your BigCommerce store the right way, the SEO strategy you go with needs to be professional, well-managed, and eCommerce-specific. The fact is that eCommerce businesses are completely different from service businesses, due to the search intent of the users and in basic site functionality as well. You can’t market these kinds of websites the same way, which is why you need the help of a veteran BigCommerce agency that has a deep understanding of the platform and what it takes to succeed in competitive eCommerce industries.

An Agency That Knows BigCommerce SEO

To get the right kind of results for your online store, you need SEO services that specifically cater to BigCommerce websites and the needs of eCommerce shoppers. Not doing so will simply limit your ability to connect with your users, and you will find that promoting your website will be more difficult than it needs to be.

When it comes to building powerful marketing strategies for eCommerce businesses, we are at the top of the industry. Our BigCommerce SEO services drive results, because we aren’t satisfied with cookie-cutter plans and generic solutions. All of our campaigns are built from the ground up around your specific industry and eCommerce needs, exactly how it should be.

Our customized, boutique SEO plans will not only help you promote your website, but they will also help to drive traffic and sales, improving your brand awareness and giving your store the strong foundation it needs in order to succeed. If you are interested in search engine optimization services for your BigCommerce shop, get in touch with one of our SEO experts by calling 888.982.8269.

Grow Your Store With BigCommerce SEO Services

Growing your business can seem like an impossible task without the proper direction. You know you have to invest more into your marketing strategy, but this is easier said than done when there are so many different options and conflicting bits of information to contend with. How do you know what’s right for your BigCommerce store?

BigCommerce SEO services can provide that growth you need, by helping to drive more customers to your website which will ultimately result in more sales and higher brand awareness. There are many different ways to approach digital marketing for eCommerce businesses, but in the right hands, a search engine optimization campaign can produce incredible results.

What are the specific benefits of BigCommerce SEO and why is it so important to utilize the proper services in order to get the best results? We’re here to help clear the air and help you determine what’s best for your eCommerce website, by providing a little insight into the SEO process and what you can expect as a result of running a professional data-driven campaign.

Why SEO Services For BigCommerce Are More Effective

The first step toward getting the proper results from SEO is to understand how important it is to rely on services that are centered around eCommerce specifically. The optimizations that are required in order to help gain traction in Google differ from website to website, and industry to industry. Service businesses and blogs require vastly different styles of SEO than do eCommerce stores, so an agency that provides only blanket solutions will not give you the proper boost you’re looking for.

Here are just some of the ways that eCommerce sites differ from other kinds of businesses online:

  • The user intent is going to be far different on an eCommerce website. Content on your site must be crafted with this intent in mind, and that means your SEO campaign needs to be structured to accommodate this as well. Everything from keyword research to the way in which content is written needs to have an eCommerce slant.
  • Online stores tend to be far larger than other kinds of websites. Because of all of the different product and category pages, you are dealing with a lot more website content in general. This is a double-edged sword, because while more pages may equal more chances to rank in Google for something, it also means you could be making the same critical mistakes on hundreds of pages instead of just a few.
  • Instead of simply signing up on an email list or submitting a form, users on BigCommerce websites are there for one primary reason: to shop. This means the structure of your website has to be developed in such a way that it guides users to this outcome. The right eCommerce SEO team will know how to make this happen.
  • In order to show up consistently in search results, the pages on your website have to be optimized in such a way that Google will think they are relevant when users put in certain “shopping” related search terms, and this is something you have to factor into your website as well. It’s not enough to simply rely on the product names you are selling, but supporting long-tail keywords that have the right volume and difficulty.

The average run-of-the-mill SEO company is not going to be able to factor in all of these different points. BigCommerce SEO services will provide that extra layer of knowledge and professionalism you are looking for that will actually get you the kind of results your business needs in order to grow.

What Can You Expect From a BigCommerce SEO Campaign?

If you are interested in hiring an agency to handle your BigCommerce SEO, you have to have realistic expectations. There is a lot of misconception out there when it comes to SEO in general, and if you go in without fully understanding what you are investing in, you might pull the plug on a campaign too early or not understand what a successful campaign even looks like.

Unlike other forms of digital marketing, it can take a little bit of time for a professional SEO campaign to get moving. This is because you not only have to perform the right amount of keyword research before any changes are made or before any content is written, Google needs to see quite a bit of improvement before actually ranking your website higher in the search results. The number one thing to remember when diving into SEO is to not expect immediate results. If anyone promises you guaranteed quick or top of page one results, they are pulling your leg – SEO is volatile and slow-moving. It takes patience and a high degree of skill to slowly move in the proper direction, building a strong foundation over the course of several months.

That being said, here are some examples of what you can expect out of a properly managed SEO campaign for BigCommerce.

Running a BigCommerce SEO Campaign
Any successful SEO campaign begins with in-depth keyword research. The BigCommerce SEO agency you select has to have a firm grasp on shopper search intent and the differences between each eCommerce industry.

A Structured Keyword Strategy

This is one area where hiring a capable SEO agency will make all the difference. A successful campaign often depends on having a vetted keyword strategy in place. The right agency will know how to perform the proper research, uncovering lucrative ranking opportunities and very specific keywords that could help push your website to the next level, if targeted correctly.

Selecting a bunch of random, semi-related keywords is one of the biggest mistakes that many SEOs make. Not targeting them correctly is an even bigger mistake. A veteran BigCommerce agency will know how to select keywords that not only have great search intent, but ones that your website actually has a chance to rank for based on your currency domain authority. As the campaign progresses, they will be able to help analyze new keyword opportunities that will continue to encourage growth.

Product and Category Page Enhancements

For eCommerce stores, having the right information on your category and product pages can make quite a difference, both in terms of user behavior and for SEO. Having a great BigCommerce theme and taking care of other fundamental aspects of website design and SEO isn’t enough to ensure that your product and category pages are doing their job.

A properly managed SEO campaign will address these points of weakness in your website and determine where additional content is needed in order to provide context for search engines and flesh out your website accordingly. This not only helps Google rank your website higher, but helps users find what they are looking for as well.

Engaging Blog Content

These days, it’s difficult to get a website to rank well without a high-quality, professional blog. Although it was once the case that eCommerce websites typically didn’t need blogs, this trend has slowly been shifting.

Have rich, informative content not only helps your audience with questions they might have, these large pieces of valuable content push authority to your products and other pages on your website. Crafting engaging content that features your most important keywords, in tandem with quality backlinks, is like a green light for Google. Your BigCommerce SEO strategy must include consistent blog writing otherwise you are not doing nearly enough.

Powerful and Relevant Backlinks

A backlink strategy is another one of those areas that’s absolutely essential but many SEO services either ignore or don’t do nearly enough. Hyperlinks are what search engines use to determine relevancy and user traffic flow and behavior. Without the right links pointing back to your website content, Google has very little to go off of in terms of context and has no reason to consider your website an authority on anything.

Professional BigCommerce SEO services take this into consideration from day one, by creating a variety of different types of content and distributing it across the web on high authority 3rd party websites. With the proper strategy here, your website will naturally accrue authority, which is how you can ultimately rank higher than your competitors and begin to see real growth for your website.

On-Site SEO Best Practices

With the help of a trusted agency that knows the ins and outs of SEO for BigCommerce, you can also expect a variety of on-site technical adjustments. From meta titles to the placement of important content, and even to design enhancements as needed, the services you choose should ensure that your website has the proper optimizations in place that Google is looking for. There are hundreds of different ranking signals, according to Google, which means that most online stores require a generous amount of tweaks and changes in order to get them in line.

The Right SEO Agency
A skilled BigCommerce Agency will be able to construct a strategy that covers all of the most important parts of eCommerce SEO, giving your store what it needs to grow.

A Trusted Strategy by a Skilled Team

Most of all, you simply need an agency that actually approaches your SEO needs with a real strategy in place. Too many SEOs just shoot from the hip and don’t actually have a strategy in place, they simply rely on making a bunch of unrelated technical updates and hope that it is enough to eke out some results. In competitive eCommerce industries, this is rarely, if ever enough.

Being able to place your full trust in an agency and know that they are on top of everything when it comes to your SEO is priceless. The fact is that the BigCommerce platform is one of the best starting points for a viable eCommerce business, but you still need a skilled team to implement a professional search engine optimization strategy if you truly want to grow.

The Best BigCommerce SEO Services For Your Online Store

If growing your BigCommerce store is your priority, our team is here to help. Genius eCommerce is an eCommerce digital marketing agency specializing in BigCommerce SEO. We know exactly how to generate organic traffic and increase your conversions, through sophisticated optimization campaigns.

Our record speaks for itself. When it comes to getting online businesses the boost they need, our SEO strategies are the top choice. Whether you are trying to nab those elusive page-one rankings or if you just want to simply strengthen your brand, we are the agency that can bring these goals to fruition for you.

What makes our SEO approach so different?

  • We cover all aspects of your website’s SEO, from page optimization to content creation.
  • Our process is completely interactive and transparent.
  • You will love our project workflow. Our clients are directly involved with content approval and other key decisions, so you never feel left out or at a loss for what is going on in your own project.
  • We know the BigCommerce platform inside and out, and know how to optimize specifically to get the most out of the platform’s various features.
  • Detailed reporting and statistics. Our trusted process includes in-depth weekly and monthly reporting, including check-in calls and frequent communication that helps to ensure you are informed and aware of the state of your campaign.
  • Flexible pricing options based on keywords that are being targeted.
  • Ongoing monitoring and support. If your eCommerce website encounters a problem or a specific marketing issue arises, you can notify us any time and our team will be on top of it for you.
  • We also manage PPC campaigns for BigCommerce stores, and can use these to complement your SEO campaign.

Growth doesn’t happen on its own. You need a powerful and proven strategy in place in order to truly make a difference for your business. For BigCommerce store owners that want to improve the functionality and user-friendliness of their website, while positioning themselves higher in the Google search results, it’s time to put your marketing budget to good use and contact our team today by calling 888.982.8269.

Don’t let your online store stagnate when you could be building an SEO campaign that will put your BigCommerce shop on the map. Start talking with our team of BigCommerce experts today and you will be on one step closer to growing your business and finding true success online.

6 Ways to Get More Traffic to Your BigCommerce Store

Operating an online store can be tough if you don’t know how to actually attract customers. It comes down to having a well-thought-out marketing strategy in place that utilizes every platform and tool that you have at your disposal, in a meaningful way that connects with your audience and builds your brand.

Getting more traffic to your BigCommerce store requires an understanding of what your users are looking for, a clear brand message, and a multifaceted approach that covers all of the essential areas of eCommerce marketing. It also involves synthesizing all of these tactics into a workable strategy that is relatively easy to implement, and that makes sense for your particular industry.

Before you can put together a decent strategy, you first need some information on each method of generating traffic, and why each is so effective for eCommerce businesses. This guide will cover 6 key areas you will want to investigate, the upsides and downsides of each, what to expect, and how you can best tie everything together in order to get real results.

Get More Customers to Your Online Store

Focus on Getting Customers to Your Online Store

You want to start your BigCommerce marketing efforts by taking a step back and retraining your focus. The ultimate goal here is getting more customers to your store. Sometimes it’s easy to get lost in all of the different apps, themes, platforms, features, and “hacks,” that are floating around out there, which can distract you from actually accomplishing what you set out to do.

In this case, you want more users visiting your website and seeing your products. That’s what it all boils down to and that’s what your central focus should be. So any changes or additions you make to your site, or any time you invest into your digital marketing, should center around this. If what you are doing or spending money on isn’t resulting in more traffic, it’s a waste of your time.

Getting those customers coming into your BigCommerce store is absolutely essential, so it’s important to take the necessary time to understand exactly how to get consistent results. You don’t want to rely on a trickle of traffic coming in from Google and the occasional sale via word of mouth. You also don’t want to simply throw money at Google Adwords and expect a decent return. This isn’t a sustainable way to run a business online.

As you work on your marketing plan, simply keep in mind that generating traffic is the goal. Regardless of how popular you think your products are or how much word-of-mouth business you are getting, you can’t ride on this kind of luck for long. Not only is traffic generation the key to remaining stable, it’s the only way to truly grow as an eCommerce business. There’s simply too much competition out there and too many other options to think you can get by without the right marketing strategy in place.

The Best Ways of Generating Traffic

There are many ways you can bring traffic to your website, but not all of them are worth your time. There are also different ways to approach each of the methods we have listed below. For instance, “social media marketing” can mean many things. Are we talking about creating funny memes on Facebook or promoting stylish ads on Instagram?

This section will break down each of the 6 primary ways to get more traffic to your eCommerce store, so that you can better understand the benefits of each one and why you need to incorporate them into your overall marketing plan. Keep in mind that you don’t necessarily have to invest time into each one of these areas, but it’s good to be aware of them, because each is a potential avenue for generating traffic, which is of course the goal here.

1. BigCommerce SEO

In general, search engine optimization should be the backbone of any digital marketing strategy that you intend to implement. While there are several other great ways of bringing in more traffic to your website, no other method is as potentially profitable as SEO.

BigCommerce SEO is useful because it can produce consistent and scalable results. The more you invest in your SEO, the more you get out of it, and the longer you work on it, the greater the returns you see. While you may have fluctuations due to market trends and Google algorithm updates, optimizing your website for the search engines provides the most logical path forward for any business owner who wants to generate more traffic and sales.

Why is SEO so effective? There are several reasons for this, all of which involve the role Google plays in our lives and for eCommerce in general. When most users hop online to search for a product to buy, very rarely do they go to the actual retailer beforehand. They use a search engine like Google to kick off the hunt. Whether they are looking for a new phone, a piece of clothing, the latest video game, or a customized trinket of some sort, the search usually begins on Google.

It’s in Google’s best interest to serve the best possible results to its users. This means providing them with a web page that either answers their questions or offers them a popular and well-rated product. This can be an extremely powerful asset for businesses, because when your page or product makes one of those coveted top spots in the Google search results, it carries enormous weight.

It’s not just about the traffic you are getting at this point. Page one rankings quite literally build your brand, because even when certain users don’t click onto your website, they might see your name pop up. Keeping your brand in the minds of your potential customers is half the battle. When SEO is done right, it not only helps bring in organic traffic, it can help bolster the way your brand is perceived, and actually help you build a community.

There are also no real downsides to SEO as well. The only slight negative against this method is that it does take a bit of an initial time and money investment to see real results. Even if you already have a few good rankings, a SEO campaign is unlikely to yield powerful results in the first six months to a year. Unless you are going after extremely uncompetitive keywords, which usually aren’t worth your time anyway.

SEO is well-worth the investment for your BigCommerce store however, because over time, your rankings will slowly improve, which in turn will allow you to attract more and more customers naturally. No other form of marketing can get you the same kind of long-term and consistent results as SEO can, which is why it is considered the core part of current eCommerce digital marketing.

2. Pay-Per-Click Advertising

The next major avenue of marketing you will want to consider is pay-per-click advertising, or eCommerce PPC. This method of marketing can be extremely beneficial for short-term gains and quick results. In the right hands and for certain niches, it’s also quite scalable, which means that you can actually use it to grow your business with the right approach.

The major downside that you want to be aware of with PPC is that no matter what platform you decide to advertise on, there is always a high risk of losing out on a lot of money. When not managed properly, a PPC campaign can act like a black hole for money. To run a campaign properly, you need to have a great deal of knowledge when it comes to targeting certain audiences, and you need to have a solid grasp on sales copy and what kinds of images get clicks.

Much like with SEO, this is not an area you want to engage in unprepared. You first need to analyze which platform is best suited for your business and your products in particular, and from there, you need to decide what kinds of ads you are going to run. Google AdWords can be especially costly if you don’t know what you are doing or are going after the wrong keywords. Make sure you have a firm grasp on your audience and start with a smaller campaign, only scaling when you begin to see results.

3. Email Marketing

Email can be another way to draw in customers to your BigCommerce website, especially if you have taken the time to meticulously cultivate and prune your email list. This is important to note, because you’re not going to get much out of emailing a bunch of random contacts on a generic list. Your email marketing will only be a successful part of your marketing strategy if you have invest a lot of time into building an email list of fans rather than simply anyone who has interacted with your content in the past.

Email Marketing BigCommerce

One of the only downsides to email marketing for eCommerce specifically is that it can be hard to keep your emails relevant and exciting. Crafting click-worthy emails is something of an art that not all marketers possess, but if you are able to get enough engagement through emails, it can serve as a solid remarketing strategy.

4. Social Media Marketing

Social media is one of the best ways to generate traffic to your website these days, but it does require a substantial amount of work. This method differs substantially from PPC and SEO however, because of the need to connect with your audience.

With PPC and SEO, technical knowledge and skill will cover the bulk of what you need in order to manage a campaign. Social media is altogether different however, because to get decent results on one of these platforms, you need to actually interact with your potential customers and provide them with consistent value.

It doesn’t matter how many tweaks and “optimizations” you make to a social media account. What matters is the human element, how you interact on a daily basis and what kinds of information you are offering. You can’t simply act salesy and drop links to your products, that’s not how it works (although many marketers still believe that’s how it works).

Social media marketing for eCommerce requires a huge time commitment. How often you post on your social media of choice is important, but so is how often you comment and respond to other people, as well as what kind of value you are providing on the platform as well. Creating memes and other sorts of viral and sharable content is a must, but you have to adjust for your specific industry and craft material that meets the right expectations.

When done correctly, this can be an exceptionally effective form of marketing because it directly bolsters your brand and provides an easy channel for your fans and customers to get in touch with you and feel like they are a part of what you are building. From there, it’s easy to get them on your website through deals, sales, contests, announcements, blog posts, and other methods.

5. Influencer Marketing

A newer form of digital marketing but an effective one nonetheless, especially for eCommerce businesses. If you want to get more traffic to your BigCommerce store and you aren’t quite ready to pour money into PPC, and don’t quite have the time to spare for email marketing and social media yet, you might want to think about hiring an influencer.

Influencer Marketing BigCommerce

An influencer is anyone who has a solid and dedicated following on social media, typically a popular platform like Instagram, YouTube, or TikTok. The idea here is to connect with an influencer in your niche by reaching out to them on the platform or through email, and asking them to help you promote your brand or one of your products.

Many influencers are interested in these kinds of deals because this is how they actually monetize themselves. Influencers usually make money through the relationships they set up with eCommerce merchants. You pay them to promote your products to their loyal following, which gives you brand appeal and makes your whole business seem more relevant. It can also directly drive traffic to your products if done correctly.

What makes influencer marketing so potentially effective is that this kind of advertising is what many users connect with right now. They don’t want to be served bland and sterile ads in Google or Facebook, and they certainly don’t want to see commercials with sales pitches. They want to see a real person using a real product that provides them with palpable value. This gives the shopper a “green light” to visit your website and try your product for themselves.

6. In-Store Promotions and Contests

The last arm of your marketing strategy should involve some kind of promotion or content. You can even run these in your brick and mortar location and have them bleed into the digital world by making certain stipulations. For example, signing up on your email list as a prerequisite for entering an in-store giveaway. These kinds of tactics generate enthusiasm and help show off your brand’s personality.

If you don’t have an in-store location for your BigCommerce store, you can simply substitute in your Facebook page or wherever you have your core following online. Then you can use this platform to direct users to your website using that email trick or some other useful method.

Putting Together Your eCommerce Marketing Strategy

While you don’t have to be a social media savant or a SEO wizard to see some traction with your marketing efforts, you do have to put together a workable plan, otherwise you’re not going to know what to focus on and you might get overwhelmed. It also may not be a good idea to try and tackle every one of these points all at once, because not only are several of them time consuming, you might find the data from one area useful for gaining traction in another.

For instance, by running a methodical and well-researched SEO campaign, you can gain a lot of information on your audience and their habits, which can then help you build a better PPC campaign. Running a PPC campaign can help you build a social media presence, and so on. So while you may be able to theoretically tackle every avenue of marketing at once, it’s probably not the most effective way of going about it.

There’s a lot that goes into creating a full-scale marketing strategy, but you most likely will want to focus on two areas at first and go from there. SEO and PPC, for instance, pair well together. If you already have a decent email list, this might be a better option to focus on until you get more traction in the search engines.

Taking the First Step to Generate More Traffic

As you can see, marketing for eCommerce can be somewhat complex. Even if you are on BigCommerce, all of their apps and features won’t automatically help users find your website or purchase your products.

If you are serious about succeeding online, you’re going to need a skilled marketing team to help you make it happen. Here at Genius eCommerce®, we specialize in all aspects BigCommerce digital marketing, and know how to build campaigns that get results. Our diverse and agile team draws from a wealth of eCommerce experience and knowledge, giving us insight into the best approach regardless of the industry or task at hand.

Whether you are looking for a long-term SEO plan to build a foundation for your business, or quicker results through Amazon PPC or even Facebook marketing, we have the solution. Give us a call today at 888.982.8269 and we can get right down to business to discuss your marketing strategy.

What Makes BigCommerce Good For SEO?

When it comes to selecting an eCommerce platform based on potential SEO advantages, there are quite a few misconceptions. In general, it’s difficult to say whether or not a specific platform is better than another as far as search engine optimizations are concerned.

However, if you are looking for an excellent starting point for your online store, BigCommerce is a top contender and great choice. If you are concerned about how well your website will rank in the search engines and whether or not you will be able to pull in enough organic traffic, properly implemented BigCommerce SEO can have the kind of impact you’re looking for.

There are several reasons why this platform stands out as the preferred option for thousands of store owners who want to succeed. With great customer loyalty options, product syndication, an easy-to-use interface and website builder, incredible support, and excellent fundamental eCommerce features in general, BigCommerce is simply ahead of the curve and shows no signs of slowing down.

However, while their core eCommerce experience is certainly impressive, they have everything a business owner could want in terms of SEO essentials. The BigCommerce platform was built from the ground up with proper optimizations in mind, such as mobile fluidity, simple to follow navigation, blogging capabilities, control over your meta tags, and more. With BigCommerce, you are easily able to customize product categories and URLs, create attractive and SEO-friendly product pages, and streamline your website with various apps that help you build a more professional and profitable website.

How SEO is Changing and What You Need to Do

While BigCommerce certainly provides a strong foothold for SEO, it’s important to note that in order to really push your website forward and create a sustainable business online, you’re going to need a bit more leverage. After all, there are thousands of businesses just like yours taking advantage of all of these same features. This means that in order to get ahead, you have to do a little out-of-the-box thinking.

To truly address your BigCommerce SEO properly, you need to first and foremost optimize your website with user experience in mind. This often requires a deeper understanding of web design and custom development, because while the basic templates and themes are decent, they don’t often come equipped with all of the necessary features and capabilities that go into the creation of a professional online store.

The next important aspect of SEO to consider, and which is perhaps the most important, is raw content creation. You can’t rely on a platform to make up for quality content. Even if you start your store on BigCommerce, you have to ask yourself, are you creating informative content that your users would appreciate?

Content is one of the pillars of SEO and without it, you’re unlikely to rank even if you have amazing products. This is because Google doesn’t want to see a faceless entity peddling wares, the search engines want to know that you are an authority in your industry and that you can provide valuable information that is useful. The only way you can generate this kind of content on your website is to actually make it.

Of course, it’s difficult enough to manage a business without sitting down to write and take into consideration the use of particular keywords and proper blogging structure. This is one reason why you can’t really say “one platform is better than another” because at the end of the day, no matter what platform you select, Google is still looking for that valuable content. If it’s not there, your chances of ranking are severely hindered.

Another key aspect of your search engine optimization efforts is backlinking. You can’t expect your online store to accrue domain authority without great websites pointing back to yours with relevant and contextual links. No platform can do this for you on autopilot, which is yet another reason why you can’t settle on BigCommerce and expect a few apps to do the heavy lifting for you. These features are only a helpful starting point, as the real SEO work is far more involved and requires a great deal of technical knowledge and skill.

SEO is changing and is now far deeper than just researching some keywords to put in your metadata and title tags. If you want your BigCommerce SEO implemented right, you need to invest in the right professional services that can help you climb in the search results and attract more traffic to your website.

Here at Genius eCommerce, we know BigCommerce and routinely launch comprehensive SEO campaigns for clients that get results. It’s not enough to jump onto BigCommerce and expect results. You need a vetted team of experts that can take full advantage of the platform and help your store excel. If you want to take your SEO seriously, hop on a call with us at 888-982-8269 and we’ll work with you to create a winning strategy.

BigCommerce SEO Specialists That Will Enhance Your Business

There are no quick fixes and substitutes for SEO. The reality is, now more than ever, if you want your online store to succeed, you need BigCommerce SEO specialists who have the proper skills and technical expertise to actually enhance your website and help it perform better than your competitors.

BigCommerce is one of the premier eCommerce platforms on the market and hands-down one of the best options period for crafting a digital store that will act as the hub of your business. With their impressive suite of features, anyone can craft a great looking website and upload their products in no time. BigCommerce has made it relatively simple for anyone to break into the world of eCommerce, regardless of prior experience in web design.

However, what many store owners fail to realize is that this is only the first step. Without the expertise and skills that BigCommerce SEO specialists can provide for you, there is a high likelihood that your website is not going to perform all that well. In fact, it may very well be relegated to the bottom of the search results.

When your website is not optimized for SEO, it becomes difficult to gain any traction. You have to do manual or paid marketing through social media and other channels, and this can become time-consuming and costly. Not only that, these efforts immediately go away if you neglect them for too long or stop paying. The second your ad campaign stops or you forget to post on social media for a few days, you can say goodbye to the traffic. You could spend a small fortune just dumping money into paid advertising just to see if something sticks.

This is not any way to manage or build up your business. When you decide to create your store with BigCommerce, your first thought should be: what SEO tactics do I need to implement from the start in order to see real success? You need to take SEO seriously otherwise you aren’t thinking about your long-term success, or really any success at all for that matter. How Google sees your website will ultimately determine how much traffic you receive, and if you don’t make an effort to optimize, Google’s going to notice and rank your site accordingly.

Key Areas of SEO You Need to Focus On

There are several important areas of SEO that are necessary in order to get your website to properly rank, and they are often quite involved, requiring a high level of expertise and experience. While BigCommerce itself is a powerful platform that provides you with ample resources and features, there is no substitute for these critical areas of SEO, which must still be performed manually.

These areas include on-page SEO and keyword optimization, technical SEO that allows your website to be properly indexed and understood by search engines, complex link-building strategies that send authority ranking signals to Google, local SEO for establishing your business as an authority in your city or town, and the ability to interpret and act on SEO metrics derived from various tools and sources, such as Google Search Console, SEMrush, and Ahrefs, to name a few.

No matter how incredible your product is and no matter how many add-ons or extra features you pour money into for your store, there is no way to replace what BigCommerce SEO specialists can do for your business. They ultimately have the ability to transform your website into a powerhouse authority that gets on page one of Google and starts bringing in more sales.

BigCommerce SEO is Important For Long-Term Success

If you want to really invest in the long-term success of your business, you have to implement a solid SEO foundation, regardless of the platform you are working on. Even high-quality platforms such as BigCommerce don’t magically give your website the right search engine optimizations. All of this needs to be handled in the background by a team of trained professionals who have experience with ranking websites, and eCommerce stores specifically.

Since eCommerce needs specific attention toward specific products and how to rank them against similar products from competitors, the SEO is that much more technical. You need BigCommerce SEO specialists with years of experience and the drive to help you compete at the highest levels within the extremely competitive eCommerce landscape.

Here at Genius eCommerce, we make it our business to know all of the aspects of eCommerce and are able to deliver a superior experience for our clients. We specialize in BigCommerce SEO and will be able to meet your needs on every level by providing unparalleled service. If you want to excel in your niche and pull in traffic like never before, trust in Genius eCommerce to make it happen.

BigCommerce and Your WordPress Site

WordPress is an amazing option for businesses that are just starting out with their online presence. The WooCommerce plugin allows businesses to easily add eCommerce functionality to WordPress websites. Since late 2018, there has been a new option for WordPress users to dip their toes into the eCommerce world. Businesses no longer have to choose between WordPress’ flexible platform and BigCommerce’s proven eCommerce engine. For WordPress-based entrepreneurs wondering if they should consider adding BigCommerce to their site, here are some factors to consider.

Your Content and Your Commerce

If you have a well-established WordPress site, you undoubtedly have built a network of content related to your business. While migrating that information to a new platform is possible, it is a time consuming and sometimes risky procedure. If you have dedicated time to building your brand through WordPress, the BigCommerce plugin is a great way to add the checkout options your business needs. 

Increasing Your Scalability

If your business is growing, adding BigCommerce’s functionality is a great option. As you start to do more business on your site, the increased activity can drag down your page’s performance. Letting BigCommerce handle the eCommerce side of your business will leave your content pages running smoothly as your user interactions grow. You get all of the advantages of your WordPress site and BigCommerce’s powerful eCommerce platform. 

More eCommerce Options

Choosing BigCommerce for your WordPress site means WordPress developers can quickly add a huge array of eCommerce options to your site. For example, with the BigCommerce plugin, you have access to 65 payment gateways and seamless access to all major global carriers for your shipping needs. Shopping carts developed through this BigCommerce platform can easily integrate sales and discount codes from your website and make the user experience quick and easy. You can also use this BigCommerce plugin to expand your business’ sales across multiple popular platforms like Facebook, Amazon, and eBay.

Additional Security 

Adding BigCommerce to your WordPress site means that you can use their secure checkout service. Working with BigCommerce means that your checkout process is PCI secure out of the box. You will not have to worry about securing your customer data as your business expands. 

 

If you feel like your business is growing beyond your WordPress’ sites current capabilities, adding BigCommerce’s plugin might just be the perfect way to handle your checkout process. If you’re not ready to move off your established site, but you need to broaden your eCommerce horizons, this plug-in is a perfect way to get the best of both worlds. 

Here at Genius eCommerce, we are dedicated to helping your eCommerce business succeed. To stay up to date on the latest eCommerce news and tips, check back in with us for regular updates.

 

Apps That Can Enhance Your BigCommerce Marketing

If you have an eCommerce store with BigCommerce, you know that it is one of the leading platforms in eCommerce for a reason. In addition to having great website designs and well-developed websites that load quickly and are responsive, there are a lot of tools within the BigCommerce platform that can make marketing that much easier.

BigCommerce offers a number of apps that can enhance your marketing and make your shopping experience that much better for users.

Today, Genius eCommerce will look into the details about some of these apps. Here at Genius eCommerce, we put the focus on staying up to date on eCommerce tips, tricks, and trends so you can get the most out of your eCommerce experience. Here are five apps that you should consider for your BigCommerce store.

Klaviyo – If you are looking to step things up in email marketing, Klaviyo is a great way to take your data and turn it into meaningful analytics so you can use them to your advantage. Through this app, you can customize email marketing content or use one of Klaviyo’s many automated templates. By integrating Klaviyo with BigCommerce, your data will be transformed so you get an understanding of what your customers are looking for based on previous browsing, purchases, campaign engagement, and other shopping patterns.

klaviyo bigcommerce

Nextopia – Your eCommerce store will not get far if the products aren’t presented in a way that encourages visitors to become customers. That’s where Nextopia can help. Nextopia creates solutions that help customers search for products to help increase conversions. The advanced settings of Nextopia will allow customers to search for products and produce accurate results, including providing suggestions for personalized items. Products can be sorted by color, price and many other attributes, making it even easier for customers to find what they want.

nextopia bigcommerce

Yotpo – Customer reviews are important to the success of a business. People are especially receptive to what previous customers have to say about a business and that plays a big part in the decision-making process for a new, prospective customer. With Yotpo, you can make it easy for customers to leave a review and easy for you to stay on top of these reviews. Yotpo works by sending an email to a buyer and asking for a review. Yotpo can also allow for integration from social media to gather reviews all in one place. This helps increase your brand’s credibility, to have a number of reviews, and Yotpo takes a lot of the leg work out and lets you gather reviews as you successfully run your business.

yotpo bigcommerce

ShipperHQ – Shipping is usually the last step of completing a sale, but it can be one of the most challenging for everything that goes into it. Managing shipping rates and keeping everything organized for yourself just adds to the challenges. With the ShipperHQ app, you can easily find rates with a rate calculator engine so you hold control over shipping costs.

Rewind – What do you do when you are typing something and make a mistake? You hit undo and correct it. The Rewind app can do the same thing, only for your BigCommerce store. With one click, you can back up your store’s data and everything within it from product details to customer information and more. It’s the best way to back up your store in the event that something goes wrong so you don’t have to sacrifice time picking up the pieces.

These apps all have their benefits to rounding out your BigCommerce store into a great website with quality user experience. Using these apps can alleviate some of the setup work and allow you to focus on the operation of the store, which we know is what you would rather do.

That is why Genius eCommerce is here to help. We are here to help you stay ahead in the game. It’s who we are and what we do!

For more updates, tips, tricks, and trends in eCommerce, keep reading the Genius eCommerce blog.

Tips for Optimizing Your BigCommerce Website

BigCommerce is one of the top eCommerce platforms available. If you are using one of the top platforms, you want to get the most out of it.

At Genius eCommerce, we stay up to date on the top eCommerce platforms so you can find the right one for you and utilize its features for maximum capabilities. This is who we are and what we do.

Today, we will look at ways you can optimize your BigCommerce website.

Put Your Smartphone to Use – If you are running a business through BigCommerce, you need to be able to access information at all times. What if there is a customer that has a question about an order? Make sure you can access orders from your mobile device. Using the BigCommerce app, you can access individual orders and can review orders to get the information you need, even when you can’t get to a computer. You can’t make any changes to an order through the app, so you’ll need a computer to do that, but at least you can address a customer’s concerns or answer a few questions by getting the information, and it can be done on the go or away from a computer with the app.

List on eBay – Through the BigCommerce platform, you can access eBay easily. You can take the items listed in your BigCommerce store and also list them on eBay, placing you in one of the largest online marketplaces. Using this feature will allow you to accurately list items on eBay and add categories for where the products should appear in eBay.

Utilize Live Chat – Customers like to communicate in all sorts of ways and if you don’t want to tie up phone lines, adding live chat could be a great solution. With BigCommerce, it is easy to add the live chat feature. You can add a chat widget to your store after creating an account with live chat client platform Zopim.

 

Get Social with Facebook – Want an easy way to connect with customers? Add a like button that connects people to your Facebook page so they can follow you on social media. This is a great way to invite people to engage with you and shows your dedication to building an audience through social media networks.

Link to a Blog – Keeping up with content is a great way to get in front of more eyes. Wherever you are posting content, link up your blog with BigCommerce to make it easier for visitors to your blog to reach your eCommerce website and cross between each website without leaving the navigation.

Remind Customers of Abandoned Carts – One of the biggest reasons for lost sales is people abandoning their shopping cart after they start browsing a store and adding items. Don’t let them get away. Present one more offer that prompts customers to finish their purchase and turn browsing into a conversion. You can do this by creating a custom email that reminds customers of their abandoned cart and reminds them to finish their purchase. You can also set up additional emails to remind customers of their abandoned cart or to finish their purchase after they leave the website.

Now that you have some tips on how you can better optimize your BigCommerce website to reach more customers, engage with them and turn that into more conversions. With Genius eCommerce, we provide tips, trends and updates to help you get the most out of your eCommerce experience. This is who we are and what we do. Keep reading the Genius eCommerce blog for more.

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