Creating a Winning Amazon PPC Strategy

Drawing customers to your products is the goal of any eCommerce business, and there are quite a few ways of going about it. Whether it’s aggressive social media marketing, fine-tuned SEO, or strategically implemented pay-per-click advertising, you have a multitude of options available to you. The only question is, which method is best suited for your particular goals?

In terms of driving traffic to Amazon specifically, you can rely on a blog and your social media presence to get you through. However, if you are interested in quicker returns and a means of steady growth, Amazon PPC might be more to your taste.

The eCommerce market is rapidly evolving with each passing year, but one thing remains the same: Amazon is still one of the leading forces in online shopping. In fact, it ranks among one of the largest corporations in the entire world. Clearly then there is massive advertising potential there regardless of the ups and downs the company has faced while navigating the spotlight.

As a vehicle for generating revenue and as a sustainable eCommerce platform, Amazon is without a doubt one of the most viable places there is and makes a perfect headquarters for your brand. Even if you have just started selling on Amazon and have yet to make substantial inroads with your brand or products, you can quickly begin to see revenue if you know how to take advantage of all of the platform’s features.

One of the most powerful assets you have as a store owner on Amazon is the ability to serve ads on the platform. Amazon PPC is a powerful tool that gives you the ability to leverage the millions of buyers that are already on the platform willing and eager to make purchases. All you have to do is craft the proper campaign to start seeing results.

This can be more arduous than it sounds, however, because like any advertising platform online, it can quickly become a bottomless money pit. If you don’t understand the nuances of how to use the right keywords, for instance, you may spend a ton of money only to see very little in return. There is a certain art to PPC that must be handled properly, otherwise, you stand to lose money and waste a ton of time on nothing.

Here we will cover an overview of how to put together a winning Amazon PPC strategy and why it may be in your best interest to let an experienced agency handle your PPC campaign instead of trying to tackle it all on your own.

Why Amazon Ads Are So Effective

Amazon ads are an extremely effective means of making money online if you are a store owner. You might be wondering if there are any advantages to running ads on Amazon rather than more traditional platforms such as Google, and the truth is that there are.

First off, while most of us are used to searching for products on Google, half the time it’s only to get onto Amazon anyway. Once we’re on their site, we simply use their search functionality to continue our quest for the right product. Between that and their related product features, there’s rarely a reason to venture back to Google in order to begin another search.

This is powerful because this classifies Amazon as a kind of search engine unto itself. Keywords, titles, and descriptions all play a role on Amazon just as they do on Google, and is something you want to keep in mind regardless of whether you are running a PPC campaign or not. It’s in Amazon’s best interest to connect buyers with the best “answer” to their questions, just as Google does, but in this case, the answers to all of the questions are products. Which ads are shown to which users are determined by similar algorithms: it’s all a matter of Amazon trying to address the needs of its users.

Another reason why Amazon PPC is so effective is because users that are on Amazon are already looking to purchase something. It’s been shown that conversion rates skyrocket after someone has already bought something as opposed to being a first-time buyer. Users on Amazon are already primed and ready to spend money on items that they need.

This means that if your ads match their search intent, they are already on the site waiting to spend money. With Google and other advertising platforms, there are more steps involved, because all of the users aren’t necessarily there to buy something. Everyone that’s on Amazon is there to make some kind of purchase, even if they are only “window shopping” for the time being.

There is also massive remarketing potential on Amazon. Serving ads to people who have already visited one of your products is extremely powerful, and easy to accomplish with their pay-per-click campaigns. Not only are the users on Amazon in a buying state of mind, but they have also already visited one of your products. Perhaps you serve them an advertisement for something related to the product they originally landed on, that meets their needs better? The money-making potential here is obvious.

The last major benefit of Amazon as an advertising platform is that it is relatively affordable compared to platforms such as Google. Depending on the industry and keywords you select, you could be spending double or even triple what you would spend on Google to see the same amount of traction.

It’s clear that Amazon advertising is effective and potentially quite lucrative, but where do you begin? What are the keys to putting together a knockout strategy that will get you more traffic and conversions to your products?

Let’s take a look at the foundation of any solid PPC strategy: the keywords.

How to Choose the Right Keywords

Choosing your keywords is a major aspect of any pay-per-click strategy, as well as in matters of search engine optimization. Knowing your most relevant and impactful keywords is the backbone of making money online these days, so it’s important that you take the time and map them out.

In terms of finding the most important keywords for your Amazon PPC campaign specifically, what you want to target are keywords that have a high degree of relevancy to your niche and products. Years ago, it was common practice in online advertising to focus on broad keywords and topics, because the theory went that a large net would catch a lot of fish.

The eCommerce world has shifted drastically away from this model, and those who still insist on targeting only broad range keywords are almost surely wasting a lot of money. The real focus should be on longtail keywords with high relevance and preferably low competition.

One very profitable area you want to focus on is phrase match keywords. These are your various questions and issues that users will be inputting into the search bar in order to have their needs met. These can range from “best diet supplement” to “what is the best herbal weight loss pill for men over 50.” These phrases can be surprisingly specific, but that is why you need to have your ear to the ground in regards to understanding your niche. Mapping out these phrase match keywords is extremely important and the key to crafting a winning strategy.

Highly relevant phrase match keywords are your ticket to a successful campaign, but they also require the most research and investigation. The time you put in here may dictate the entire course of your campaign. To get a proper grasp of which phrases you should be targeting, you may have to place yourself in your customers’ shoes. What questions are they asking and how do your products address them?

You may be tempted to skimp here and select one or two somewhat in-depth phrases and then rely on generic keywords for everything else, but successful PPC campaigns require dedicated and comprehensive research these days in order to be successful. Not only do you need to search for the best possible phrase match keywords relevant to your business, but you also need to find out which ones you have a chance to shoot for. Many of the most viable ones have likely already been scooped out from under you by your competitors, which means you have to dig deeper and be more inventive with your research if you are to find lucrative ones.

As long as you focus on high relevancy and mix it up with plenty of powerful phrase match keywords, you have already taken the first major step forward to a properly implemented PPC campaign. Center your strategy around your best products but don’t underestimate how effective it can be to target products that fill a distinct niche that is highly relevant but has low competition. That’s where you’re going to see your best ROI.

Success Through Scaling

The other major element of an effective PPC campaign on Amazon is knowing when and how to scale. If all your doing is repeating the same campaign over and over again even if it’s making decent money, you’re missing out on one of the most powerful ways to grow your business online.

There is massive growth potential for your eCommerce business through the use of Amazon PPC if you carefully monitor the revenue you are making off of your campaigns and reinvest it into larger campaigns that target tougher keywords.

Every six months or so you should be reevaluating the keywords you are targeting so that you can begin to expand into keywords that you weren’t easily able to target before due to budget restraints. Not only this, but you can also expand your campaign by including brand new phrase match keywords as well. As soon as your campaign begins to generate more money than you are putting in, expansion should be the first thing on your mind. If you maintain the same level of quality in your keyword research strategy, you can slowly scale using PPC.

Choosing an Agency For Your Amazon PPC

The truth is that meticulous keyword research takes time. You also have to consider that in order to take full advantage of the platform, you have to familiarize yourself with all of the different tools that Amazon provides, as well as have a firm grasp on how to read all of the data that they provide on your campaign.

For the average store owner trying to manage a business, this can be a tall order. Running a full-scale advertising campaign on Amazon is no easy task even for an experienced individual. If you are serious about using Amazon to make more money and eventually scale, you need to consider hiring an adept and knowledgeable agency to handle your advertising efforts for you.

Here at Genius eCommerce, we have extensive experience in all areas of digital marketing and know-how to see an Amazon PPC campaign through to fruition. From deep keyword research to flawless execution, and everything in between, we can take the headaches and guesswork out of running your PPC campaigns so you can focus on managing your business.

We handle all aspects of PPC, so there’s never a need to play middle man or figure out things on your own. While it’s beneficial to understand the basics of running a successful eCommerce PPC campaign, we understand the reality of today’s busy digital world doesn’t always permit such luxuries. That’s why we’re here, to help make sure your campaigns are running smoothly and effectively every step of the way.

If you are an Amazon seller and are interested in high-quality PPC services that get results, jump on a call with our team today and we will get to work crafting a campaign that will help you grow your business. When it comes to running a high-level ad campaign online, there’s no reason to chance anything when you can leave it to the pros. Contact us today and we’ll help you put together a game-changing strategy for you and your business.

WordPress SEO Essentials For Increased Traffic

SEO is an important part of building and growing your website, no matter which platform you ultimately decide to choose or what the goals of your website are. WordPress, in particular, is known for being a solid platform if ranking high in Google is one of your top concerns, but you still need to tackle a few WordPress SEO essentials if you really want your website to succeed.

After all, it is a huge misconception to think that SEO just “happens” once you set up your website. Search engine optimization is an ongoing process that will continue during the entire span of time you own your website, that is unless you are okay with letting your Google rank slide into irrelevance.

Success online is intrinsically linked with SEO, the two concepts are now impossible to separate. Search engines like Google have fine-tuned their ranking algorithms to such a degree that only the best content delivered in the most streamlined and effective fashion has a chance to rank well for any given keyword. This means that unless you’re putting your all into your WordPress SEO, chances are your website is falling behind or may not even be ranking at all.

The good news is that any missteps and mistakes with SEO can be corrected, especially with a platform as powerful and versatile as WordPress. You always have the opportunity to tweak and correct issues on your website that will potentially lead to better rankings.

You can completely change how Google sees your website with just a few essential tactics, however, which we will cover in this guide. Even if you started off on the wrong foot with your website or currently are only seeing a trickle of traffic, you can turn it all around simply by implementing these SEO best practices.

Starting With a Strong Theme

Even if you have your heart set on a certain theme already, you may need to take a look at it and decide what’s more important: a certain design or your SEO. While the right theme won’t make or break a WordPress site, they can hold you back a little if they are unoptimized and clunky.

These days, given how fine-tuned Google wants your website to be, sticking with a slow or basic theme will not get you the results you are looking for. While it’s nice to think you can get away with a random free theme, it’s not going to offer you the right level of customization and functionality that a well-made premium theme would.

The main thing that separates a free or cheap WordPress theme from a premium option, outside of customization options, is the way that it is coded. A poorly coded theme will influence how everything else functions on your website, especially in the way blocks of content are rendered and how well plugins and site-builders interact with each other.

Poorly coded WordPress themes influence site speed, which is one of the most important Google ranking metrics. So not only are you losing out on functionality with a cheap theme, you will almost surely be affecting your SEO in a negative way.

It’s important to note here that not all free themes are bad, as there are some extremely lightweight WordPress themes designed specifically to be open-source and barebones. The drawback here is that they provide very little out-of-the-box functionality, and may require at least some custom development to get them looking professional enough to use for serious purposes.

Do yourself a favor and look into installing a solid theme for your website. A few excellent free examples are Moesia, Hueman, and eStore. Astra and GeneratePress are solid premium themes with basic functionality and lightweight design that are appropriate for a wide range of websites.

The Importance of SEO Plugins

It cannot be stressed enough how important it is to install a high-quality SEO plugin for your WordPress website. It’s true that WordPress is naturally designed with SEO in mind, but a basic WordPress setup doesn’t help you with important issues like sitemaps, social media metadata, your appearance in search engines, and sharing data with important tools such as Google Search Console and Google Analytics.

Search engine optimization is a complex matter, with Google claiming there are roughly 200 ranking factors to consider when building your website and creating content for your users. Clearly, you need a high level of awareness and functionality just to begin to be able to tackle each of these 200 points in any kind of decent fashion.

That’s where an SEO plugin comes in and helps you do some of the deeper tasks that basic WordPress doesn’t account for. While there are plenty of aspects of SEO that only come into play when you are actually creating content for your users or customers, Plugins tend to address several background issues that act as a foundation for your SEO efforts.

There are two primary SEO plugins for WordPress, those being Yoast SEO and All in One SEO Pack. Both accomplish most of the same tasks but go about it somewhat differently. Which one you choose is mostly preference, but currently, the industry standard is still Yoast.

Yoast, while offering a solid range of options for various SEO issues, is most known for its blog page features, which give you an ongoing system of feedback for the quality of your writing. Depending on the keywords you use, your spelling and grammar, and other aspects of your page, Yoast will give you a red, orange, or green light in order to indicate whether or not you should consider revisions.

In the SEO Analysis of each page, you can drill down to see all of the different parameters that Yoast has flagged as an issue, which lets you see exactly what you can change on your page in order to potentially get better rankings. While this system can seem clunky and obtrusive for anyone who is already familiar with SEO and knows what they are doing, for most people it is a well-received and useful feature that can help you put together a great blog post or product page.

All in One SEO, on the other hand, is far less intrusive and has no “hand-holding” features for creating your content. Instead, it focuses on simple and intuitive layouts for its blog options and far more settings that can be set to fine-tune your SEO better than you can with Yoast. If you already have a solid handle on using keywords and creating content that the search engines like, you don’t need Yoast. However, I would definitely recommend it if you are just starting out with SEO.

Using Proper Permalink Structure

Not everything revolves around complicated plugins and optimized themes. There’s one simple action you can take immediately that will almost certainly improve your SEO immediately if you haven’t already done it. If you hover over the “Settings” option in the WordPress sidebar, you will see an all-too-important option called Permalinks. It’s in this area that we will make our critical change to how WordPress displays your URLs.

What exactly is a “permalink” though? Without getting unnecessarily deep into the subject, a permalink is essentially the visible URL of a given page in WordPress. Because WordPress pages are dynamically generated, the permalink structure needs to be set by the owner of the website. The true “id” of every page on your WordPress website is a dynamically generated string of numbers, and if you don’t set a good permalink structure, it will use these numbers as the URL, along with question marks and other nonsensical characters.

This is an SEO disaster that you want to avoid at all costs. Your URL is actually a very important contextual ranking factor that you don’t want to ignore. Your URL should include a keyword that matches the keyword used in your page title for best results, but all of this goes out the window if you don’t have a proper permalink structure set.

In the Permalinks options in WordPress, you have an array of choices that you can make for how WordPress displays your URLs. In most cases, you want to pick the option that says “custom,” which means you will decide how each page’s URL is displayed and there will never be generic dynamic content included in the URL path.

This one simple change can have a dramatic effect on your SEO. You will be able to assign specific URLs to each page of your website without WordPress interfering with and inventing URLs of its own. If you notice one thing about the way in which all major websites function, especially their blogs, it’s that they control the structure of their permalinks. You need to also keep in mind that when displaying your website in search results, Google will show your URL. Even if somehow you get a piece of content to rank when using generic dynamically generated URLs, that string of nonsense will display in the search results, creating a highly unprofessional look. It’s simply something that you want to avoid if you are serious about SEO.

User-Centric Content

Lastly, the most important aspect of taking control of your WordPress SEO is in the actual content that you are generating for it. This can mean anything from your blog posts to your product pages, and even your “about us” page or “contact” page. Anywhere that you are creating content that you want to share with visitors to your website, SEO needs to be taken into account.

When crafting the pages on your website, you want to ensure above all else that your content is being created for the user’s benefit and not yours. It doesn’t matter what the end goal of your website is, even if you are trying to sell a product or service. Your content should address the needs and questions of your audience.

For Google, this means a descriptive and direct page title, high readability (large plain font, no hard to read colors, proper line spacing), proper linking to sources and interlinking between other pages of your website, an easy to follow page structure (using bullet points, title tags), and high-resolution photographs and video.

Your content is what will draw users to your site and grow your following and brand. Without addressing the needs of your audience, your website has no value, because it won’t generate enough traffic to be sustainable.

This same philosophy can be used to optimize your product pages. You want each product page on your website to be just as readable and aesthetically pleasing as a well-made blog post, if not more so. The benefits and quality of your product need to be communicated through the screen, otherwise not only will the visitors to your website not convert into buyers, but Google will not recognize your product page as worthy enough to rank. Page title, description, use of keywords, proper alt tags for images, and contextual linking with other products all need to be taken into consideration.

Ensuring Your WordPress SEO is Handled Right

For optimal traffic and conversions, you may want to consider professional WordPress SEO services rather than attempting to tackle everything on your own. While these essential points will get you started, you will soon realize that SEO is becoming increasingly complex and takes years of research and implementation to master.

If you follow through with these SEO steps, you will, however, give your website a better foundation from which to grow. For Google, following the proper search engine optimization techniques is mandatory if you intend to rank. This is the reality of building and maintaining websites today, and it’s only going to get more difficult as Google further refines the algorithm to increase focus on user experience above everything else.

This means that there are no shortcuts with SEO. You have to put in the work no matter what platform you are on. If you want to make sure your SEO is handled properly, an experienced agency is what you will need to come out on top. If you are interested in optimizing your website’s SEO and increasing your traffic, take a look at the WordPress SEO services that we offer.

We understand the complexities of search engine optimization and want to help your business succeed. Genius eCommerce knows SEO and will put together a strategy that will generate the results you’re looking for. Get in touch with us today and find out what we can do for your WordPress site.

5 Essential BigCommerce SEO Tips

As the eCommerce landscape continues to grow, SEO becomes increasingly more important for businesses that want to gain traffic, increase sales, and dominate their niche. Knowing how to properly implement certain SEO tactics can be the difference between success and failure considering how competitive search results have become.

While it’s true that powerful eCommerce platforms like BigCommerce come equipped with decent SEO conventions built in, you’re not going to get very far if you allow your website to coast without any optimizations in place.

The following BigCommerce SEO tips will help you better understand what your eCommerce business really needs in order to rank higher in Google, without weighing you down with too much technical jargon or complex strategies.

BigCommerce may give you the tools to create a powerful eCommerce business from scratch, but knowing how to implement these tools and combine them with other important tactics is key to really pushing your business forward in order to generate the kind of success you’re looking for.

#1 Optimize Your Product Listings

The first major point we need to hone in on is your product listings. These are the bread and butter of your eCommerce website, yet all too often store owners ignore them.

An unoptimized product listing is like having your merchandise on hand but rather than displaying it properly for your customers to see, it’s sitting in a cardboard box on the floor. Yes, you may have the merchandise on hand, and customers may still want it, but it is a far less attractive proposition, and in many cases, they may not even find the product at all.

Your product listings reflect the overall feeling of your website and business. They should ooze with important information, buzz phrases for your niche, keywords, and amazing photos. If your store has hundreds of products, it can seem like a daunting task to have to go through all of your listings and optimize them, but it is certainly worth every minute of work.

Ideally, once your store begins to accrue positive rankings in Google, a product page may be the first thing a user sees when they first enter your website. Every product listing should act as a mini sales pitch, able to stand on its own legs and sell your product and brand without help from your homepage or any other landing pages you may have.

A product page properly optimized for SEO should include the following things:

  • Page title must include your focus keyword or the name of your product in question.
  • URL should reflect page title and focus keyword. Keep URLs as short and succinct as possible.
  • A healthy product description. One sentence is the bare minimum. You should strive for at least a small paragraph that mentions the best qualities of the product. Remember, every product page should function as its own sales page.
  • Product variations labeled correctly when applicable.
  • High-quality product photo with alt text describing the product.
  • Meta description in place should be a condensed version of your product description. It should be engaging and enticing and contain your focus keyword.

If you’re wondering if there are any “quick fixes” for your store in order to rank higher in Google and see more traffic and sales, optimizing your product listings is probably the best avenue to take that will get you the best results. A well-designed product page will not only move your users to commit to a purchase but will directly influence how well you rank in Google.

#2 Keyword Research

Closely related to crafting an optimized product page, keyword research is a big part of succeeding in the eCommerce world. You have to understand what your potential customers are searching for, what your competitors are ranking for, and where you fall in terms of search results.

There are several tools out there, both free and paid, that can assist you with keyword research. You likely have somewhat of an idea already in regards to what keywords you should be using in your industry because your customers are looking for certain kinds of products you specialize in. However, without research, you won’t know which keywords you need to focus on and boost, which ones are already performing well, and whether or not there are any important ones you may be missing entirely.

Through proper keyword research, you can also discover important keywords that your competitors may not be focusing on but that get a lot of monthly searches. These are ripe topics that you can incorporate into your product listings and blog posts, and if done correctly, you will begin to see impressive results.

While you might be inclined to believe you need expensive software in order to glean information about your keywords, there are actually several important free tools you should learn to make use of. These include the Google Keyword Planner as well as the Google search results themselves.

In the Discover New Keywords section of the Google Keyword Planner, you can submit any keyword that you believe is relevant to your niche or that you would like to rank for, and Google will display dozens or even hundreds of related search terms and long-tail keywords, along with their monthly search volume.

Keyword research in Google

You can use this tool for a myriad of purposes that will directly benefit your business and allow you to properly optimize your products and pages. For example, you can search for related keywords that have a high search volume but aren’t as competitive. You can also learn new long-tail keywords to use that you may not have thought of, in order to describe your product.

While keyword research can get extremely complex, don’t let that deter you from doing what needs to be done in order to help your online store succeed. You can start by performing initial research in the Google Keyword Planner and go from there. To supplement what you find there, you can actually use the Google search results to your advantage as well.

Unbeknownst to most, every Google search results page is loaded with valuable information you can use to optimize your SEO. Just look at all of the information you can take away in this snippet from Google when you search for “men’s designer shoes.”

Keyword Research Google listings

As you can see, the “people also ask” section is essentially a selection of queries other users have made in relation to this keyword. These questions are actually long-tail keywords, which you already know there is a demand for. If you are curious about their competition and possible viability for use on your store, you can simply plug them into the Google Keyword Planner and see for yourself.

Another important part of the Google search results that can help you in your research are the terms that appear at the bottom of every search results page.

Keyword Research related termsUnlike the questions in the “people also ask” section, there is simply a sample of related keywords that are often directly related to your keyword in question and can provide some further insight into what people are searching for.

The key to keyword research is not to over complicate it at the start. When you’re first getting your store off the ground, all you need is a solid foundation.

#3 Pay Attention to Your Mobile Usability

As far as BigCommerce SEO tips go, this issue is becoming more important as every year passes. More and more users are shopping on their mobile devices, which means your store needs to be optimized for mobile use. While BigCommerce websites tend to be rather mobile-friendly right out of the gate, you still need to take certain mobile usability issues seriously if you want to offer the best possible experience.

It’s also important to keep in mind that Google is now prioritizing mobile content. Mobile usability is now an actual ranking factor because at the end of the day their algorithm is based on helping users find what they need in the best possible way. If your website isn’t meeting those needs, it’s not going to get ranked as high as a competitor website that does.

Some conventional wisdom for optimizing for mobile, make sure all of your links are clickable and that your text is legible. You should also make sure that your photos are compressed. Some website owners get confused on this issue, as they hear that your photos shouldn’t be “too large” otherwise it will slow download times. So, as a result, they upload tiny, terrible quality photos.

You want to upload high-quality photos that are compressed properly. There are various methods of compressing high-res photos online, such as Optimizilla. For batch compression, you may want to invest in a premium tool or inquire with us here at Genius eCommerce for any such professional eCommerce needs.

Remember, even in this age of 5G and connectivity, there are still many people who rely on slower Internet services, so you want to ensure that your website functions for everyone from both a layout as well as a page speed standpoint.

#4 Use All of Google’s Tools to Your Advantage

We already discussed Google’s Keyword Planner, but Google offers a wide variety of other tools that you need to be taking advantage of in order to get the most out of your BigCommerce store. Some of the most notable ones include:

Each of these apps or tools can bring value to your digital storefront by giving you a direct look into metrics like user behavior and crawl status. Google Webmaster Tools, for example, allows you to see what your website is actually ranking for, what pages or products on your website are performing the best, and if Google believes you have any server conflicts or usability issues.

Through Google Webmaster Tools, you can also directly manage your sitemap, which is important for getting your website properly indexed. Your sitemap is essentially a guide for how Google should crawl your website. Other notable features here include viewing your backlinks and managing or disavowing spam links, and which pages could be improved for speed.

The next tool you should be using is Google Analytics, which tells you where your traffic is coming from and how well your website is performing overall. Google Analytics and Webmaster Tools work in tandem to give you a clear picture of how your website is behaving and performing in Google. It’s common in the world of SEO to seek out complex and exotic tools to improve SEO, but not enough people take advantage of the tools they already have. These Google tools are available to anyone with a BigCommerce store and don’t cost a cent to use.

#5 High-Quality Shareable Product Images

We mentioned images briefly in our section on product page optimization, but they deserve their own section because they play such an important role in how a user sees your products.

In today’s age of social media and the expectation of online visuals, you have to go the extra mile to make sure your product images are not only high quality but attractive. In other words, all of your product images should be readily shareable on social media.

Product Image BigCommerce
Your product images should catch people’s attention and help sell your product.

When someone sees your products in your store, they should feel comfortable sharing these photos on their socials. This means proper dimensions and decent quality. If these traits are lacking, your users will instinctively register your products as not being worthy of a share on social media. While this isn’t always a concern for every eCommerce store, if you are in a trendy niche like fashion or anything that relies on visuals to sell the product, you better believe your sales may hinge on attractive product photography.

This is not an area you want to skimp in. If you have to, hire a photographer or invest in a photo editing course. There are several services online that can help you resize photos or add filters and embellishments, such as Canva or Placeit.

Great photos can communicate just as much as a well-made product description, if not more, so consider this if your store currently only has low-res and awkwardly sized product photos.

Getting the Most Out of Your BigCommerce Store

With the BigCommerce platform, you have a powerful gateway into eCommerce, but this is only the beginning. If you honestly want your store to succeed, you are going to need to analyze your SEO needs and take optimization seriously, otherwise, you will almost certainly lag behind your competitors.

In that regard, you may want to consider working with a professional and knowledgeable eCommerce agency that specializes in helping digital stores crush their goals and become leaders in their respective niches. Here at Genius eCommerce, our expert team excels at producing incredible results for businesses of all sizes, regardless of their needs.

If you’ve taken our advice seriously and have constructed a strong SEO foundation for yourself with our BigCommerce SEO tips above, you’re headed in the right direction. However, if you want to really put your foot on the gas and dive into the complexities of eCommerce SEO, you’re going to need an agency with the tools, the knowledge, and the energy to make it happen.

Get in touch with us today by calling us at 267-255-1946 or email us at info@geniusecommerce.com, and we’ll be here to answer any SEO questions you may have or begin your journey to page one in the search results.

How eCommerce SEO Builds Your Customer Base

Right now, there is no better way to attract dedicated customers to your business than with eCommerce SEO. The reason for this is simple: search engine optimization is built around the idea of tailoring your website to meet the exact needs of your users.

In the case of an eCommerce storefront, those users are potential customers who are searching for specific solutions to their problems. If you can deliver that solution efficiently and with a high degree of quality, not only will Google reward you with higher search rankings, those users will keep coming back for more.

At its core, eCommerce SEO is about making a connection between your products and the people who might need them most. If you are able to optimize your website properly, your products will reach more potential customers and the more your website meets their needs, the greater the likelihood that you will get their repeat business.

The Makings of a Customer Base

How is a traditional customer base formed? In most cases, through consistency and quality. Your customers are looking for a certain level of quality that meets their needs, and they want to be able to have a reliable means of obtaining this quality whenever they need it. You attach great branding to this concept and you have the basic ingredients for a successful business.

The only thing that changes online is your method of communicating with your customers and customer acquisition. Search engines have revolutionized the way we connect with brands and purchase their products. All you have to do is ask a question into Google and the search engine will provide you with the best answer to your question based on numerous highly specific factors.

Through eCommerce SEO, you are able to tell Google that your products are worth viewing and buying and that they deserve to be at the top of the rankings. If this is true, Google will continuously serve your product listings to the users who need them, which in turn creates a digital customer base that trusts you and is willing to invest in your brand.

This is how you create a customer base in the digital age. By fine-tuning your product listings and designing a powerful and efficient website that attracts the right users and converts them to customers by addressing their needs without hassle.

Investing in eCommerce SEO for your Business

If you want to bridge that gap and connect your products with your customers, you need to look into proper SEO tactics that will make it happen. Just as with brick and mortar marketing and outreach, great customer relationships don’t simply happen on their own or fall out of the sky. They are meticulously cultivated.

The same holds true when you are running a digital storefront through platforms such as Shopify and Bigcommerce. You still have to lay the groundwork that builds a thriving customer base by optimizing your website to meet today’s rigorous search engine requirements, something that doesn’t happen by accident.

When approaching SEO for your eCommerce business, you want to deep dive into the needs of your potential customers. It is their questions and issues that will ultimately draw them to your product listings. A user won’t always search for a specific product by name, especially one from a particular brand. In most cases, products are found when users are looking for answers to problems they have. It is here that you have to learn to think differently about business if you want to succeed.

Addressing the needs of your potential customers is vitally important if you want your business to excel. SEO is the process that not only includes addressing those needs but also letting Google and the other search engines know that you have succeeded in doing so. There are several ranking signals that Google looks for in a website, and without them, your site will have a very slim chance of ranking for anything.

This is why it’s crucial to invest in eCommerce SEO if you want to really make that connection between customer and product. In today’s age of high volume online sales, competition is fierce. Search engines are constantly fine-tuning their algorithms in order to pick only the best of the best to rank on page one. Without utilizing proper SEO conventions, implemented by a professional team of SEO experts, there’s very little chance that you will rank high, and this means you’re not likely to make that connection that will generate a loyal customer base for you.

Here at Genius eCommerce, we specialize in helping businesses connect with their ideal customers by implementing the best possible SEO practices. If you are interested in addressing the needs of your customers and ranking higher in Google to increase your traffic and sales, you can reach out to our team at 267-225-1946.

How Facebook Advertising Services Can Impact Your Business

The social media landscape is rapidly changing, but it’s still clear that Facebook is a powerhouse when it comes to advertising. There are still tens of millions of people that use Facebook every day, which makes Facebook advertising services an extremely lucrative tool for any business if you know how to use them.

The problem is, in an increasingly competitive market, it’s becoming more important than ever to understand the ins and outs of Facebook advertising services before you begin to use them yourself; otherwise, you stand to sink a lot of money into the platform and not see anything in return.

With more competition comes the need to optimize and refine ads, target your potential customers better, and ultimately grasp the platform on a deeper level than your competitors. There are thousands of stores and businesses on Facebook each using ads to gain the attention of users and hopefully convert them to customers.

If you don’t know the platform, however, you’re not going to make those conversions. There are certain concrete steps you have to take with Facebook in order to see proper returns on your investment. It’s not like Google where you simply pump money into a certain keyword you want to rank for. Facebook as a platform is far more focused on connecting your ads with the proper audience, to reduce poor user feedback and engagement.

It’s one thing on Google for a user to ignore an ad; an improperly targeted ad is just search result noise and doesn’t really bother people all that much. However, a spammy or improperly targeted ad on Facebook can not only get your post flagged by upset users who don’t want to see your content, but it can also put you on the outs with Facebook itself and your account may receive a temporary suspension or ban.

Though the prospect of learning and using Facebook advertising services may seem somewhat daunting, this guide will clear up your misconceptions and help you understand the basics of the platform so you can start connecting with your customers and making sales.

Facebook Advertising Connects You With Your Customers

The most important thing to know about Facebook as a platform for advertising is that it’s a way to truly connect with your most potentially loyal and valuable customers. Your goal is to establish a connection with the users most likely to appreciate and purchase your product once they are introduced to it.
This is the exact opposite of traditional advertising, which often has a much wider net to catch anyone who is potentially in earshot and convert them through sales tactics.

It’s not a great idea to strictly “sell” to people on Facebook if you want great results. As a rule, people online down like to feel like they are being sold to. They don’t want to read ad copy and are typically suspicious of ads and posts that come off as being too salesy.

If this is the case, how are you supposed to gain a user’s trust and bridge that gap?

The key to making your advertisements work is all in the targeting. It’s here that you will bridge that gap and connect with the users on Facebook that are most likely to respond to your ad and possibly even give you a sale. This is done through a combination of matching product to behavior and interests, and strong knowledge of what works and what doesn’t in terms of imagery, video, and text. Once you have these elements down, crafting the perfect ad is much easier than you think.

What you have to keep in mind throughout the entire process of building your ad is to keep everything simple and focus on making that connection. The real human element of your ad is what will go the furthest toward making it work.

You obtain this human element by having a deep understanding of the behaviors and interests of your potential customers. Where do they live, what kind of income do they have, what is their gender, what are their hobbies? All of this information can be targeted on Facebook and even refined further if necessary. You can niche down with Facebook advertising, and this is why it is such an amazing tool for any business, especially if you are in eCommerce and have a digital storefront.

If you aren’t yet fully aware of the interests and overall behavior of your potential customers on Facebook, start making a list and doing the necessary research. Search for products and pages in your niche, and take note of who is interacting with those pages. Look at the ads of your competitors and study the interests and behaviors of everyone who likes and comments on them. This might seem tedious but it is extremely useful knowledge that can have a direct impact on your business if used properly.

Through studying user behavior, you can get a sense of what works and what doesn’t on Facebook in general. Many marketers fail on Facebook because they assume that just because they know how to run an ad, that they are going to make money. At the end of the day, the highest converting ads on Facebook are the ones that look the most like ordinary relatable posts. It stands to reason then that if you are going to create an ad that converts, you have to gain a better understanding of how to make a great Facebook post in general, not just as an ad.

Pay attention to what your competition is doing and what their customers are doing on Facebook, as well as the users that interact with your page. All of this information can be put to good use once you start building your ads.

Once you have a better idea of who you are targeting, the next step is to acquaint yourself with Facebook’s ad creation tools. There are several ways you can run an ad campaign on Facebook, from advertising single posts to creating massive multifaceted campaigns using the Facebook Ad Manager.

Rather than diving into the deep end and going over the myriad points of interest and complexities of the Ad Manager, there are much easier and effective ways to get into Facebook advertising services, especially if you are trying to get a firm grasp on the platform.

How to Easily Jump Into Facebook Advertising

If you are looking for an easy and efficient way to get your product or service in front of more eyes, and specifically in front of targeted users, all you need to is locate the Boost Post button on any one of your Facebook page’s posts.

This simple button is your gateway into the core of the Facebook ad experience. It allows you to access the fundamentals of Facebook’s advertising tools without bogging you down with features and options.

Facebook Advertising Boost Post

For the best experience, create a tailored post for your Facebook page that you want to promote and treat like an ad, publish it, and then click the blue Boost Post button when you are ready to begin.

This will take you to the boost post screen, where you will see an array of options for advertising your post. If you aren’t familiar with boosting Facebook posts, there’s really only two parts that you have to think about: the audience targeting and the ad parameters.

You can access the targeting options under the “Audience” section, by clicking Create New Audience. This will bring you to the area where you can edit your audience, which is where all of the information you gathered during your user research comes into play. Here you can input all of the interests, behaviors, and demographics of the users who best represent your potential customers. As you type into the field, Facebook will even give you potential and related matches, which can help bolster your audience.

Facebook advertising 2

Ideally, you want to narrow your audience down until it is in the middle of the green area. This means that you are targeting a healthy number of users without being too broad, and will give you the best chances of maximizing your ad spend.

Once you have crafted your custom audience, you want to set the duration and budget of your ad. This is as easy as it sounds, and only requires you to set the amount of days you would like your post to be boosted, and the amount of money you are willing to spend per day.

Here you will also be able to see the potential amount of people your post will reach. This number can of course vary depending on the quality of your ad, and how well you are targeting users in your niche.

Facebook advertising 3

It’s at this point where you can hit boost and allow Facebook to approve your ad. Yes, running an ad on Facebook can be this easy, and it can still have a dramatic impact on your business and generating potential sales.

As long as you do your homework beforehand, this simple method of running Facebook ads can be extremely effective. Though you are not using the full power of Facebook’s advertising platform, you are still taking advantage of their most essential tools.

With these kinds of simple boosted ad posts, you can drive targeted traffic to flash sales, specific products and offers, your mailing list, or even a recent blog post. If you are running an eCommerce business on Facebook, it can be useful to boost posts to encourage likes on your page or traffic to your blog, because it’s that human connection you’re after. The more people interact with your brand without feeling like they are being sold to, the better success you will have on the platform.

The Power of Professional Facebook Advertising Services

Of course, you can take your Facebook advertising efforts one step further by hiring a professional agency to help you utilize the full power of the platform.

Facebook has been making strides toward simplifying their advertising services, but the fact is that the Ad Manager is extremely complex and is designed to be utilized by agencies, not individuals. Facebook comes equipped with a full range of high level advertising features and tools that can be used to run impressive and meticulous ad campaigns that span weeks and months, with specific targeting and options per ad set.

If you are interested in running simultaneous ads or a more sophisticated ad campaign, you are encouraged to use the Ad Manager. This almost always entails utilizing some level of professional expertise to make sure you are not only targeting the right users per ad set, but that you are also running your ads correctly in general. The number of options and settings available to maximize the efficiency of your ads means that the Ad Manager is not something you can just casually approach.

This is where the knowledge, skills, and expertise of a professional agency comes into play. We here at Genius eCommerce take Facebook advertising seriously, and know what it takes to optimize your ads and get them in front of your specific audience. Facebook advertising is simple on the surface, but underneath it is a powerful and complex tool that is only effective in the right hands. You need the right strategy and a team that will work closely with you to understand the particular needs of your brand and audience.

Trust in an agency that can get you the results you need to positively impact your business and generate traffic and crucial sales for your store. Our team has perfected the art of connecting users with products through meticulous niche research and laser-like targeting, to produce amazing results.

Interested in taking advantage of the full power of Facebook for your business? You can get in touch with us by email here at info@geniusecommerce.com or by phone at 267-225-1946. Our experts are waiting to help take your business to the next level.

Improve Your Search Engine Optimization with Our Shopify SEO Services

There’s no shortage of reasons that you might want to consider using Shopify as a platform around which you can configure your online store. There are a load of user-friendly features that can almost make it easy for you to build an online business from the ground up.

In many ways, Shopify is the ultimate eCommerce platform. While every software has its benefits and drawbacks, with Shopify there’s almost no limit to how you can customize your store. It’s a great overall solution for online merchants who are looking to build an appealing store that integrates a lot of features.

While you can go your own way with your branding in the layout and design of your site, you’ll probably also be drawn to the fact that you can integrate tons of applications into your Shopify site that offer your visitors and customers additional functionality and engagement.

Shopify is also secure and offers some of the best uptime available to eCommerce entrepreneurs. As digital security becomes one of the main concerns – both for online buyers and sellers, you’ll appreciate the fact that Shopify has some of the best available security features available. Then there’s the fact that Shopify offers its users practically unlimited uptime, so that you don’t have to experience headaches and lost sales associated with downtime and customer complaints.

In short, Shopify offers a few solutions for online businesses with varying needs. The thing is, almost regardless of your marketing strategy, your business will face a lot of competition from other sellers online who are offering similar products and compete on similar or the same keywords to get in front of customers. In many cases, though your products might be different, your target markets might be the same.

How do you get in front of your customers before the competition gets in front of them first? How can you ensure that your page ranks sufficiently to be visible to those in the market that have an interest in, even a need for, your products or services?

You get in front of them with our Shopify SEO services. Here’s how.

Invest in Keyword Research and Develop A Strategy

One of the most significant ways to make changes to your website is by addressing the layout of your website, but that will take on many facets, so bear with us. We’ll start with the importance of keyword research and strategy.

In order to rank your website, there are a number of things that search engines must be able to identify as they crawl your site’s pages. It can be tough to find a place to start since all of the different factors affecting overall SEO are interrelated, but the way your site is laid out and the keywords it contains are a great place to start.

Let’s consider a keyword strategy, as a solid keyword strategy will affect both the way your site’s structure is addressed as well as nearly everything other aspect of your SEO endeavors. It all starts with taking a look at the greater market and conducting research into what keywords customers are searching for.

We’ll look for high volume keywords that search engines will be looking for when they crawl your website. In-depth keyword research entails understanding the relationship between customers’ reasons for searching for those keywords as well as what they expect to find.

Customers have a need for searching for keywords that drives that intent. While it’s impossible to read the customer’s minds, we can see what keywords are being searched for repeatedly as well as how competitors within your market are using those keywords to their advantage and ranking well for them.

If a competitor is successful at driving traffic to their website with a specific high volume keyword, then you can start to develop confidence that that website is offering some value to those who enter that word – that word might be a good word to target for your own use to try to grab some of that business – particularly if you offer similar or superior products.

Yet that is only one keyword, and keyword research will uncover a laundry list of words and terms that might be valuable to chase down. We’ll investigate their volume and relevance and come up with a list that will be effective for your business based on several indicators.

Once we’ve compiled a list of keywords for you to target in your efforts, we can get into your site structure, content production and garnering links to your website to gain authority for you.

Optimizing Your Site Structure

Optimizing your site structure is one of the primary ways that our Shopify SEO services can help you build more targeted traffic to your website, and some of that starts with the keyword research we hashed out above.

Before we get into the specifics of some of the many ways we can help to streamline and optimize your website, there’s some really good news in all this. Optimizing your Shopify stores for search engines won’t just help to generate more traffic to your site and help you boost conversions. It’s actually married to user experience. Know that as you develop an effective design that catches the attention of search engines, you will create a better user experience and interface as a by-product, so investing in SEO is a win-win for your business.

A large part of making your site structure more effective is tied to making it easier for search engines to crawl your website in a logical progression, which, as we stated, will also make your website easier for customers to navigate, another win-win scenario. The internal linking structure of your website must make sense, and not be overwhelmingly convoluted or circular.

Laying out your site structure in a basic fashion that only requires a few clicks to get to the page on which you want the ultimate conversion to occur is a pretty basic and effective design. It shouldn’t be counterintuitive or productive to find your products, services, sign-ups or anything else you want your customers to find. Think of it this way – if it’s hard for thinking customers to get there, it will probably be that much harder for an unthinking algorithm to do the same thing.

That’s a bit of a metaphor, but if it puts things in perspective, it’s worth it. There’s more to it than that, but that’s where our expert Shopify SEO services come into play. We handle the technical work so you don’t have to.

There’s so much more to optimizing your site structure than just the internal linking, though. Consider also the fact that our experts will take a look at your page titles, meta titles and meta descriptions, for example, to ensure that they are optimized as well.

Remember we stressed the importance of keyword research and strategy above? Here’s where it starts to come into the picture. What are your page titles, URLs, meta titles and meta descriptions made of? What are your category pages titles and descriptions composed of? All of the content, on and off your site that takes a written form, is composed of words.

So when we look at your site structure, we’re not just looking at the internal linking and hierarchy of the site. We’re looking at the keywords and phrases that appear in your meta titles and descriptions and on your category and product pages. This starts to enter the realm of content production as part of an SEO campaign, though we’re not entirely there yet.

Ultimately, we will address all of the titles and descriptions associated with your site to ensure that they are rich with keywords that will drive traffic to your site and ultimately to those pages. We don’t lose any opportunities to enrich your page titles and descriptions with keywords and phrases that customers are looking for to help generate traffic to your store. We also eliminate duplicate content in those titles and on those pages that can do more than confuse search engines and visitors to your site. It can even result in a penalty, but we’ll get to the dangers of duplicate content in a bit.

We Can Create A Responsive Design

As part of developing Shopify websites that are SEO friendly, our Shopify SEO experts can help your business develop a responsive design that will be adaptable to the small screen. This can and will have far-reaching benefits for both your SEO efforts and your customer friendliness.

If you need convincing on this front, know that M-commerce is rapidly growing and that every year, more and more online transactions take place on mobile devices. Shoppers are turning to their phones and tablets to research products, read reviews, communicate with other users and then ultimately make their purchase decisions. Over the course of 2020, mobile transactions are expected to surpass the halfway mark – that is, they are expected to account for over half of all online sales.

eCommerce shop

What does that mean? A website that doesn’t scale to the device to offer a flexible user experience will be left in the dust. If your desktop website is stellar, that’s grand. If it doesn’t fit the device, showing up as text-heavy, curtailed or disproportionate on a phone’s screen, that’s bad news.

We don’t feel the need to dive further into why this will adversely affect your conversion rate, but we will do you the service of elaborating on its impacts on SEO. Google has begun mobile-first indexing, which means that it will first evaluate a website on its mobile design and then on other factors. That means a responsive design is becoming more and more important to how your Shopify store will rank in search results. A user-friendly, engaging mobile site is just one more thing our Shopify SEO services can offer you.

Use Content Production to Your Advantage

Content production is more than just a component of your marketing efforts. Content can be used directly to optimize your website for search engines and it can even be used to generate backlinks to your website to gain your business referral traffic.

Content production is also, obviously, tied directly into the keyword strategy that we develop for your business. One of the aspects this takes on is on your product and category pages. We will conduct an analysis of these pages to investigate the content they contain, as this is one of the main areas in which businesses are guilty of offering duplicate content.

Category and product pages with duplicate content aren’t just boring to customers. Search engines will immediately recognize it as duplicate and defer to the original source as the authority, which will rob you of traffic. It can be tempting to take a manufacturer description but don’t fall prey to that trap.

As part of our Shopify SEO services, we will craft original, keyword-rich content for your category and product pages to drive customers looking for those keywords to those pages. Sounds effective, right? That’s because it is. You’re basically placing the solution right before the person with the problem.

We will also create content for your site’s blog to entice readers with valuable information on your company, on the solutions your products offer, and other engaging topics, and you guessed it, it will be original, keyword-rich, and highly targeted to your audience. But posting original and informative content on your website to engage readers and drive traffic isn’t our only strategy. We will create similar content and post it elsewhere on highly authoritative sites directing traffic back to your website indicating you as a reputable source. It’s genius (see: Genius eCommerce) and effective.


Of course, this is a highly simplified overview of the efforts we take as part of an SEO strategy to generate long term organic traffic to your site and craft the ideal user experience for your customers, but they all work together to achieve results. To learn more about our processes and see how we can impact your web design for the better, reach out to us at info@geniusecommerce.com or at 267-225-1946.

Now Serving: The Best eCommerce Marketing Tips

The eCommerce marketplace is one of the most competitive landscapes in today’s environment. It’s more competitive even than a row of similar businesses selling commoditized products in a bustling square where consumers can take their pick.

The eCommerce marketplace is like that bustling square, except consumers can pick and choose between options nearly instantaneously and with the greatest of ease.

If a consumer wants a review of a specific product, it’s right at their fingertips.

If a consumer wants to compare prices for the same product from five or more different vendors, it’s also right at their fingertips, and they can have the answer in mere moments.

If a customer wants to find alternatives to that very same product – you guessed it, all of the answers they’re looking are right there at their fingertips.

These days, time and choice are in the camp of your consumers, and the online marketplace is stiff with competition. But that doesn’t mean it’s impossible to be successful in selling products or services online. In fact, that couldn’t be farther from the truth.

The factors that come together to make the online marketplace so competitive largely stem from the fact that it’s completely saturated with customers. People are increasingly turning to the internet to fulfill purchases specifically because it offers them so much convenience.

Global eCommerce sales are expected to surpass 4 trillion dollars this year. It might seem tough to get a share of that pie, but it is a very large pie, and there are definitely ways to take a share for your business.

One of the greatest ways to compete effectively is with an expert marketing strategy, and we here at Genius eCommerce specialize in solving complex eCommerce problems. A marketing strategy taking advantage of some of the best eCommerce marketing tips will have quite an impact on your business.

A successful marketing strategy will create a robust brand, speak to your target audience, cultivate loyalty and more. With some of the best eCommerce marketing tips at your disposal – tips that you’ll find outlined here – you could be well on your way to reaching the right market and differentiating your products effectively.

Create, and Strengthen, a Unique Brand for Your eCommerce Website

A unique brand that speaks to your target audience is hands down one of the strongest assets that your business can list. In short, a strong brand is critical. It represents a statement of value and provides an experience that customers can’t find elsewhere. The thing is, it takes attention and dedication to build one that is not only strong, but unique and focused.

Develop an intimate knowledge of your business. It is your business, after all. Get to know your customers. Get to know how they use your products and why. Build your brand around that relationship, and you will thank yourself in the long run.

Publish Original, Targeted Content to Your eCommerce Sites

The use of content in marketing is expected to grow significantly in the coming years. The overwhelming majority of consulted marketing professionals agree that content is one of the most effective ways to reach and engage audiences and the use of content in marketing is central to this.

Create a blog and post original, insightful content on your product and the problems it solves. For those who prefer to consume content in the form of a video, consider publishing a vlog. Consider sending emails as part of a targeted campaign. The sky’s the limit when it comes to being inventive with how you want to reach your audience.

Utilize User Generated Content, Too!

While you should offer creative, original content, sharing and promoting user-generated content is a great way to build trust with customers and get them excited about your product. Not only does it potentially save you time, but It can make you seem more authentic and more engaged with your audience, and that can go a long way. Trust is one of the strongest elements in building a successful brand. After all, if you know you need to be engaging with your audience, shouldn’t you engage them?

Personalize – Wherever You Can – to Increased Sales

Personalization is the future of marketing endeavors. Customers are increasingly expecting to be the audience for relevant advertising material and content. To offer a personalized experience, you’ll need to be in touch with your customers.

Reach out to them, ask for their feedback for improvements or reviews. Giving your customers the feeling that they are a part of the success of your business will build rapport and trust, and will positively affect your conversion rate.

The Mobile Marketing Channel Is The Future

One more thing to consider here – make sure your online store is optimized to provide a high-quality mobile experience. More and more customers are using their mobile phones and tablets to research products and make purchases. Make sure that your advertising and your marketing efforts are well adapted to the mobile landscape – if not, they will not be as effective as they might be.


We could go on, but we’d love the chance to be able to give you advice based on your unique situation (see, personalize wherever, above!). In order for us to do that we need to get to know the challenges facing your eCommerce business, and the only way we can do that is by speaking with you. If you’re interested in learning more about tackling the marketing opportunities before you and getting some more of the best eCommerce marketing tips, contact us at info@geniusecommerce.com.

Take Advantage Of eCommerce SEO: Grow Traffic and Enhance User Experience

Search Engine Optimization, or SEO, can seem like an intimidating and confusing buzzword to many owners of online stores. It might seem like a mystifying collection of practices that requires rare and exquisite technological erudition to unlock. In reality, it’s a lot less lofty than that, and it can have a real impact on the organic traffic to your web store and on the quality of the user experience it offers.

Taking advantage of eCommerce SEO does require experience and a fair amount of technical expertise, but it’s far from magic. What you need if you want to bring in some of the benefits associated with eCommerce SEO is a team of professionals like those at Genius eCommerce.

Through their keyword research, statistical competitor and industry analyses, content production and web design and development, they come up with an eCommerce strategy for you to optimize your online presence and offer you more business and your users a better experience more in line with their expectations.

An Optimized Site Will Be More Visible

The first benefit that an optimized site will offer your business is that it will be more visible to online users, and the ultimate result is higher organic traffic to your site. Through a combination of content product and link building, optimizing category pages, headers and tags, an in-depth look at the layout and design of your website and if necessary repositioning efforts, the team at Genius eCommerce can revamp your website to make it optimized to drive organic traffic

What this means for you is that your ranking on search engine results pages will steadily grow over time, making it easier for potential customers to find your site and thus your products or services. When more potential customers can find your business based on an organic search using targeted keywords, it gives you a much higher chance for conversion and will have a net positive effect on the growth of your online business.

An Optimized Site Will Be Faster

Oftentimes a part of an SEO project involves the removal of duplicate content and pages from your website and efforts to make your site more crawlable. In these ways and others, your website will experience a shift in load times to make it much faster. The intended effect is to improve your search rankings, but a faster site has much more value than just being more agreeable to search engine algorithms.

A fast website will have a serious impact on how customers view your company as a trustworthy and reliable source of information. Not only will they view your site more favorably, but they’ll be less likely to bounce right out of your site out of frustration. Since visitors to your site need to stay on your site to be customers anyway, this is a win-win situation that results from an eCommerce SEO project.

An Optimized Site Will Get Visitors In Front Of What They Want

An optimized site won’t just be faster, it will get visitors – potential customers – in front of what they want much faster as well. The sooner visitors can find what they’re looking for, the sooner they can become customers.

Having optimizing search capabilities is another component of advanced user experience and it will also help with conversion rates, but this is concept is even more basic. Since an optimized website will be ranked more highly by search engines and thus be more visible to the denizens of the web, it will put clients in front of what they want much more naturally.

For example, an effective keyword strategy will link up clients with your website based on what they were looking for in the first place. Customers will treat the organic search results much more favorably and will be more likely to engage with your site.

Quality Content Can Result In Link Sharing

The production of quality content is the cornerstone of an effective eCommerce SEO campaign. Not only does quality content strengthen your brand image and awareness of your products, but it can also be particularly valuable to your readers – here’s how.

When visitors to your website read your content and are interested, entertained or informed by what they’ve read, they’re much more likely to share it. Sharing your content builds links back to your website pointing to you as a valuable source that people should look to. It’s one of the best ways, if not the best way, to engage customers.


An effective eCommerce SEO campaign can have all of these benefits for your organization, but it is likely to have many more, and all with the end results of getting more potential customers involved and engaged with your online store. All it takes is to partner with the right organization, with the right skills and experience to put together an unstoppable SEO campaign to get you those results, and we here at Genius eCommerce have the grit and the experience to help you make those gains. If more traffic to your online store is something you’re not entirely against, visit our site or contact us at info@geniusecommerce.com.