What Kind of Digital Marketing Services Are Right For Your Store?

If you operate an eCommerce business, you are likely in need of some kind of marketing in order to get more traffic to your website and eyes on your products.

Professional digital marketing services are necessary in order to help your business grow by attracting a steady stream of new customers and bolstering your brand image. However, there are a multitude of different kinds of marketing services and strategies that you can employ, which can make it difficult to know which path is right for your store.

Social media marketing, paid advertising, email marketing, influencer marketing, there’s a ton of different tactics you can use and trends you can follow in order to promote your products. The only thing is that it’s all too easy to choose a marketing option that doesn’t fit your business or that is executed poorly, which can result in a massive amount of wasted time and money. Digital marketing in general has an amazing ROI if done correctly, but at the same time, it can act as a black hole for budgets, eating tons of money that seemingly goes nowhere.

This guide will discuss which eCommerce digital marketing methods are going to be the most effective for your specific kind of store, and why it’s important not to try and handle your marketing in-house. When it comes to the competitive nature of eCommerce and how user expectations continue to rise, you can’t underestimate the importance of professional skills and years of experience when it comes to actually getting the kind of results you are looking for.

Analyzing The Needs of Your eCommerce Business

The first thing you want to do before you start talking to marketing agencies is to figure out what it is that your business actually needs. What unique challenges does your online store face and how can they be made better through an expertly-crafted marketing strategy?

eCommerce marketing services

Once you cut past all of the fluff and trends in the world of digital marketing, you will realize that there are only two main avenues you want to focus on: SEO and PPC. While options such as social media marketing do exist and can potentially help build your brand, they don’t have the same kind of ROI and aren’t as consistent.

Not every eCommerce business needs both SEO and PPC at the same time. Some industries are completely restricted when it comes to PPC, making SEO the only option. In other cases, immediate revenue is necessary and advertising makes a lot more sense in the short-term. Knowing which option works best for your business will not only save you a ton of time and hassle, you will also use your marketing budget more effectively as well. Nothing wastes money quicker than a mishandled marketing campaign.

Why You Need SEO Services

Most businesses, whether they are in eCommerce or not, can benefit from SEO. The key point you want to keep in mind with SEO services is that they don’t often produce immediate results. This is the digital marketing avenue you want to pursue if you want to build a strong foundation for your business and slowly bring in more organic traffic.

SEO has additional benefits to, such as helping to strengthen your brand presence and understand the needs and habits of your potential customers. As far as eCommerce digital marketing services are concerned, you could say that SEO is the all-around best option that has the highest ROI as well as the best potential for strengthening your business and helping you to gain more customers overall.

Another benefit of SEO is that any industry or business can make use of it. Due to the advertising restrictions that Facebook, Google, and other platforms place on certain products, such as herbal supplements for instance, SEO is the only viable option that remains. While Google doesn’t allow direct advertising for some products, these same restrictions do not apply in organic search results. This means that if you optimize your gun shop website with SEO, you can potentially rank in the top spots for your important keywords and not even have to worry about advertising restrictions. In other words, SEO is literally the only form of digital marketing if your business sells restricted products.

Why You Need PPC Services

Alternatively, PPC could be the ideal solution for your eCommerce business if you need a faster turnaround time on your investment, or if you are just starting out with your advertising efforts and need a little traction with your store in order to get your name out there for the first time.

PPC also works in cases where you want to push a little harder during select times of the year in order to take advantage of holidays or other special occasions. For instance, you may rely on your SEO to get you by for most of the year but as Black Friday and Cyber Monday approach, it may make more sense to turn on PPC for your hottest electronics.

If used correctly, PPC can also be used for brand-building and increasing customer engagement. A well-made Facebook ad for instance can really connect with your users and get them engaged with your brand even if they have no intention of purchasing your product right then and there.

It’s also worth mentioning that eCommerce PPC is scalable if executed by an experienced marketing team. If you start with a great strategy, you can use the new revenue you accrue from your PPC efforts and infuse them right back into your marketing budget to gain even more impressions and potential sales. This can be extremely effective if you sell products that are currently really popular or trendy and you understand how to “ride the waves” of what’s hot in your niche or industry. While PPC is traditionally seen as short-term gain when compared to SEO, it can certainly be used in a long-term fashion to support sustainable business growth.

Depending on your industry however you do want to be aware that PPC may not work well for you. PPC is very platform-dependent in the sense that what works on one platform may not provide the same kind of ROI on another. Knowing the advantages and disadvantages of Google Adwords vs Facebook advertising vs Amazon ads will help you decide what course of action is best for your particular business.

PPC Restricted Products Hemp
Products such as herbal supplements and hemp oil routinely get banned from advertising platforms. When this happens, SEO is the only recourse for businesses that want to get their products out there.

If you are selling restricted products of course, these can’t be advertised using PPC, and in some cases, Google or Facebook may bar you from advertising altogether. When constructing an advertising campaign on these platforms, your website is manually reviewed for content guidelines, and if it is apparent that you sell specific restricted products, your ad may not get approved even if you are trying to push another product entirely. There is also a chance your ad account could get penalized or removed. If your business sells products such as hemp, tobacco, vaping supplies, cigars, firearms, blades, workout or weight loss supplements, or herbal remedies, you might simply want to bypass PPC altogether and focus your efforts on search engine optimization.

Putting a Digital Marketing Strategy Together

Now that you understand a bit more about the advantages of SEO and PPC for your business, it’s time to craft a strategy that will work for you. The key thing that you want to remember when it comes to putting together a marketing plan is that you don’t want to just think of numbers. Yes, budget and ROI are important, but what you’re really doing here is building your brand. Right now in the world of eCommerce and online businesses and general, that’s what matters the most.

Selling products is one thing but an established brand can be endlessly monetized. Through your marketing strategy, you want to gain traffic, sell products, make money, and most of all get your name out there and strengthen awareness of your brand. If all you’re doing is mindlessly throwing money at an ad platform and selling products, you’re approaching the subject of marketing entirely wrong. Every step you take should be toward a greater goal that takes the long-term success of your business into account.

With all of this in mind, here are some additional points you want to keep in mind as you construct your digital marketing campaign:

  • What are your users looking for specifically and how can you meet their needs as effectively as possible?
  • Are your product pages or sales pages attractive enough and efficient enough to run ads to them?
  • Do you want to focus on your whole product line or simply a few popular items?
  • Do you currently get any organic traffic to your website or are you starting from scratch?
  • Does your Facebook page already have plenty of organic followers and engagements, or do you plan on running ads from a “dead” page?
  • Has your website been optimized or is it still slow and clunky?
  • Does your current eCommerce platform give you full control over your SEO or is it somewhat outdated in this regard?
  • What is your domain authority and how aggressively do you want to go after certain keywords?
  • Do you need to make any substantial changes to your website in order to accommodate an influx of traffic that would come with a PPC campaign?
  • Have you researched your competitors to see what is working for them?
  • Do you know who your target demographic is and how to specifically target them when you run your ads?

There’s a lot to think about if you want to create a marketing campaign that actually gets results. No matter what kind of digital marketing strategy you intend on utilizing, several important factors have to be taken into consideration, including your familiarity with certain technical aspects of SEO or the functionality of certain PPC platforms.

For all of these reasons and more, it may be far more effective to utilize professional digital marketing services that will be able to handle all of these different points so you don’t have to. While you could try and cobble together a strategy on your own, with the resources and knowledge at your disposal, chances are this will only lead to frustration and wasted money and time.

The Value of Professional eCommerce Marketing Services

Rather than trying to become a marketing guru overnight, it’s far more logical to seek out an agency that handles eCommerce marketing campaigns on a regular basis and that will be able to easily assess the needs of your business and develop a unique strategy that will get you actionable results.

SEO and PPC can be an incredible boon for your eCommerce store, but without a proper strategy in place, the results are going to be lackluster at best. Not only do you need to understand how to construct a marketing plan, but you also need the technical skill and years of knowledge to support the plan and see it through to completion. A marketing plan is not something you just activate and hope it performs. It’s a fluid strategy that needs to be continuously tweaked and improved upon over the course of several months and years in order to get the desired results.

That’s why here at Genius eCommerce, we have assembled a team of eCommerce marketing experts that understand all aspects of what it takes to grow your store. From detailed SEO campaigns that help bolster your Google rank, to powerful PPC strategies that help drive users right to your products, we simply know what it takes to get results, and we have the case studies to back it up. If you know you need to invest in some SEO or PPC for your business, you need a digital marketing agency in your corner that has extensive experience and the skills necessary in order to put together a winning strategy.

For more information on our marketing services, hop on a call with us at 888.982.8269 and we can help you figure out exactly what your online store needs, whether it’s a sophisticated search engine optimization campaign or an aggressive Facebook advertising strategy, our team is ready to make it happen for you. Also, check out our eCommerce blog for helpful tips on managing your SEO and other marketing issues.

How to Market Your eCommerce Store The Right Way

There are dozens of different ways to promote your online store, but not every marketing tip and tactic may be right for your business. In fact, you could be sinking a ton of time and money into avenues of eCommerce marketing that simply won’t get you the kind of results you are looking for.

If you are looking for ways to bring in more traffic to your website and ultimately get more sales, you need to understand how to easily market your eCommerce store the right way so that you aren’t just spinning your wheels or spreading yourself too thin with a bunch of unreliable or unplanned tactics.

Here are just some of the benefits of properly promoting your online store:

  • A greater volume of organic traffic
  • Better targeted traffic that is more liable to make a purchase
  • Improved brand awareness
  • Increases customer trust
  • Create more potential leads
  • More affiliate and cross-promotional opportunities
  • Makes your business more flexible
  • Enables you to potentially increase sales
  • Generates more repeat customers

The direct and residual effects of properly implementing an eCommerce marketing campaign can be quite beneficial for your business. This guide will help you cut away some of the fluff tactics and key in on the most effective strategies that you can use to get great results.

Why eCommerce SEO is a Smart Marketing Investment

The first marketing avenue you should consider pursuing is search engine optimization. I know what you may be thinking in terms of SEO, isn’t this a very long-term strategy, and does it actually work?

The truth is, eCommerce SEO has become extremely complex, requiring dozens of different on-page tweaks, content enhancements, backlinking tactics, and in-depth keyword research in order to prove worthwhile. No matter which platform you are on, whether it is open source like WordPress or Magento, or a feature-rich enterprise option such as Shopify Plus or BigCommerce, there’s no way to succeed with SEO without a professional strategy in place.

However, if properly implemented, SEO can be extremely beneficial for your online store in numerous ways. The most obvious result is noticeable increases in organic traffic, but there are many important side effects of an SEO campaign that are worth considering as well and can be just as useful in terms of building a successful eCommerce business.

Brand recognition and promotional opportunities come to mind. If your website frequently appears in the top results for keywords related to your industry, it will only be a matter of time before marketers and influencers in your niche reach out to you with opportunities and partnerships. You will also help to grow your customer base because even if a user isn’t planning on making a purchase right away, if your website can help answer their questions or provide some kind of value, that might be enough to hook them and keep your business on their mind.

How a Professional PPC Campaign Can Quickly Transform Your Business

If you are interested in an eCommerce marketing plan with a somewhat quicker turnaround, pay-per-click advertising or social media marketing may be more suited for your tastes. In capable hands, this form of store promotion can bring in loads of traffic, potentially increasing your sales and also helping you to build a following as well.

eCommerce PPC Effective
If you want to see a quick and effective turnaround, eCommerce PPC is one of the best marketing tactics to pursue.

The main draw of eCommerce PPC is its ability to immediately connect with potential customers and potentially see results in a matter of days. While this requires a great deal of initial research into the proper keywords to target, as well as professionally-crafted ads to make that connection and spark interest in the users, once a campaign is underway it can generate a fast turnaround and immediately start helping to increase revenue and brand appeal for your business.

If you have a Shopify store, BigCommerce boutique, small WooCommerce shop, or if you manage a massive Magento operation, focusing on SEO and PPC for your eCommerce business will help you reduce clutter and streamline your marketing efforts. There are certainly other ways of promoting your store, such as through email lists and your organic followings on social media, but these methods often require a lot of trial and error and don’t produce nearly as consistent of results.

Here are a few points to keep in mind with marketing for eCommerce:

  • You want to keep your marketing efforts data-driven.
  • SEO is widely considered to have the greatest ROI of any form of digital marketing.
  • Shiny-Object syndrome is very real. You don’t want to keep jumping from one tactic to another in the hopes that something will magically work. Stick with one proven method over a longer period of time to see results.
  • You can waste a lot of time and money on methods that either won’t produce the results you are looking for or can’t until you establish a greater customer base or a stronger brand overall.

If you want your eCommerce marketing done right but you feel at a loss as to where to begin, you might want to consider giving us a call. Here at Genius eCommerce®, we make it our business to craft effective SEO and PPC campaigns that get results. Our clients love the way we help grow their businesses through ample analytics reporting, on-site enhancements, creative blog content, eye-catching ads, and a deep understanding of the eCommerce industry in general.

We work in every platform and have dedicated SEO technicians and PPC gurus who routinely get results for stores just like yours every single day. If you want to be a part of the action, get in touch with us at 888-982-8269 and we will be more than happy to help get you started.

Facebook Advertising Tips For Building Your Customer Base

If building your customer base and improving your brand image are top priorities for you, Facebook advertising can be a powerful tool in your digital marketing arsenal. Facebook has over 2.7 billion active users, which means massive potential for growing your brand.

It’s important to approach your marketing efforts from the right direction though. When it comes to running ads on social media, you can easily get lost in all of the options and end up wasting money targeting the wrong audience or making the wrong impression.

What makes Facebook in particular so useful for eCommerce businesses is that the platform itself is so versatile. Once you have a solid foundation, you can easily transition from brand cultivation to product marketing without missing a beat. Because Facebook gives you so much control over the nature of your ads and what kinds of content you can include in them, as well as who sees them, the door really is wide open in terms of what you may be able to accomplish with the right direction.

With that being said, the following tips will help you determine the best course of action for building your customer base so you are best able to take advantage of what Facebook has to offer.

Is Facebook Ad Manager Necessary?

Every digital marketing platform has its strengths and weaknesses. Knowing how best to use one platform over another is important if you want your eCommerce store to succeed. Facebook actually offers several different avenues in terms of running paid ads, that can generally be split into two groups that serve two very different purposes.

If you are new to Facebook advertising, you might be wondering whether you should be running all of your campaigns through the Facebook Ad Manager or if Boosted Posts will suffice. The truth is, it depends on what you are trying to accomplish.

The Facebook Ad Manager has everything you need to run large-scale digital marketing campaigns, but has a steep learning curve and may not be necessary in many cases. On the other hand, boosted posts offer limited functionality in exchange for ease and efficiency.

Popular sentiment says that you absolutely need Facebook Ad Manager and that boosted posts are just a waste of time and money. This may be true in certain circumstances, but for purposes of building a following and improving brand awareness, this is flat out incorrect. Boosted posts can easily be utilized to get one of your popular posts in front of more eyes or to simply make announcements or get your name out there to users who might be interested in what you are selling.

Boost Post Options
Boosted Posts offer limited options but are designed to increase brand awareness and help users contact you or engage with your content.

While you wouldn’t want to run a comprehensive product advertising campaign through boosted posts alone, which would be needlessly complicated and inefficient, they are an excellent tool for connecting with users, which makes sense if you actually pay attention to what Facebook wants you to use its platform for.

Whenever you opt to boost a post, you will be met with a variety of options as to the angle or purpose of your advertisement.

Boosted Post Goal
You can set a goal for your boosted post that will help you get the right results. This changes how users interact with your post, and can be used specifically for building your Facebook following.

This is an important part of the Facebook marketing process that seems to get overlooked. Not every kind of ad you run on the platform is supposed to drive traffic to a product or service in hopes of a conversion. This is an extremely shortsighted understanding of you can potentially accomplish through social media marketing, and Facebook in particular.

If you are already creating quality content on your Facebook business page, you can strategically boost posts to increase engagement and get your brand in front of more eyes. Once you begin to build up a following in this way, it will be easier for you to promote your products and connect with potential customers without spending a cent.

Facebook Marketing Tips to Keep in Mind

  • You can run a boosted post campaign specifically for Facebook “page likes.”
  • Not every post is boost-worthy. Pay attention to your engagement metrics and focus on boosting posts that you know are already performing well.
  • Plan your posts with an intent to boost them in the future.
  • Use call to action phrases such as “join our community” to encourage users to follow your page.
  • Emojis work exceptionally well in Facebook ads. Use them to draw attention to your posts.
  • Give your users something to follow for. Your Facebook page should have at least one or two quality posts on it per day. This may seem like a tall order if you are busy but this is the bare minimum if you are serious about creating a dedicated following.
  • Make sure if you do boost a post that has a link back to your website, that the Open Graph (OG) metadata is correct so that the image and description display correctly.
  • You can boost multiple posts at once for easy split tests or for different purposes.
  • Use only high-quality images and videos for the best results.

If you follow these general guidelines you will be able to draw more attention to your page and grow your base with relative ease. It’s important to keep in mind here that unlike with a traditional PPC campaign where you put in a certain amount of money with expectations of ROI, these tactics don’t directly translate into sales.

The purpose of a brand awareness campaign is just that, to get more users interested in your brand or company, with hopes that they will become a customer sometime down the road. Your goals here are more page likes, more post likes, comments, page messages, and post clicks, not necessarily conversions.

Taking Your Facebook Advertising to the Next Level

While building your customer base through a few boosted posts every now and then may seem simple enough, if you want to get the best possible results for your eCommerce store, you are going to want to consider a professional touch.

Here at Genius eCommerce®, eCommerce digital marketing campaigns are one of our specialties. We’ve seen the shift in the industry and how important platforms like Facebook have become in the world of online shopping. Our marketing experts know how to put together ads that get clicks and page follows, and can construct an action plan for you that will reliably grow your customer base.

In the right hands, Facebook advertising can completely renew your online presence. If you are looking for a way to get your store in front of more eyes and ultimately elevate your brand, get in touch with our team at 888-982-8269. We know what works and what doesn’t in terms of eCommerce marketing and will be able to steer your business in the right direction, no matter what your particular needs are.

Crafting a Successful eCommerce Marketing Strategy

If you want to separate your online store from the crowd, you need to implement the right plan of action, otherwise it’s unlikely that anyone will notice your business or buy your products. With more eCommerce businesses popping up every day, you need a way to stand out and signal to potential customers that you have what they are looking for.

In a dense and rapidly growing digital marketplace however, this can be easier said than done. You have to ask yourself, what are you doing right now to help distinguish your business from the thousands of other online stores that are vying for the attention of your customers? Do you have a comprehensive eCommerce marketing strategy in place or are you relying on luck to see your business through?

If you intend on achieving success with your online store, you need to follow specific steps that are proven to attract customers and develop your brand. While this may seem daunting, you can’t take shortcuts when it comes to digital marketing. You need a fool-proof and results-driven strategy that will actually get your name out there and help your customers connect with you and find your products.

What makes this issue even more complex is that there are hundreds of possible avenues to take when it comes to marketing online. It’s important to take calculated and informed steps toward your goals rather than trying anything that sounds trendy or that you think “might” work. You’re much better off for the sake of your store’s success to read up on what works and start from a solid foundation.

eCommerce Marketing Strategy

We’ve put together this guide to help you navigate the waters of digital marketing and ensure that your online store can compete and thrive no matter what industry you are in.

Take Care of Your On-Page SEO

The first step you want to take with the construction of an impactful eCommerce marketing strategy is to make sure your SEO is being handled properly. Search engine optimization is the cornerstone of any serious digital marketing strategy for online stores and needs to be implemented from a professional level.

Specifically, you want to ensure that your website is fast, fully functional, and is easy to navigate. It should be secure, informative, utilize the keywords you want to rank for in all the right places, and should provide ample social proof. SEO encompasses all aspects of user experience on your website, which means you need to take a serious look at your store and question whether or not it is meeting the needs of your users.

A website that is not properly optimized will not only have trouble appearing in the search engines but won’t meet all of the expectations of your users. This is especially important in eCommerce because the entire point of your website is to communicate a strong and trustworthy brand message to any users, in order to push them toward conversion.

If your online store lacks that trust factor due to amateurish design, slow load times, obscure product descriptions, or confusing navigation, there is a high likelihood that your users are not going to buy your products. SEO isn’t just about throwing around a bunch of keywords and popping up in search results. It involves a thorough understanding of what users are looking for in an online store and delivering it to them.

Here is an SEO checklist to get you started if you feel a bit overwhelmed and don’t know what to tackle first.

  • Optimize your URLs. Try to shorten them whenever possible, reducing the number of filler words, to better make each URL a long tail keyword. Remember that you need to implement a redirect if you are concerned about losing any traffic because of a URL change.
  • Make sure your title tags are in order. Clear and concise use or header tags (H1, H2, H3, etc.) that contain relevant keywords for the page or product in question are simply a must-have. Avoid using these out of order or creating headings simply by increasing font size or bolding fonts.
  • Write detailed and informative product descriptions. This should go without saying but lazy product descriptions are all too common online. While this may not be a deal-breaker for some people, think of the precedent that has been set by Amazon, where each product typically has a robust and informative page that includes specs, photos, answered questions, supplementary information, uses, and more depending on the product. This is the kind of attitude you want to have, not only in terms of SEO, but for the benefit of your users as well.
  • Compress your photos. This can’t be stressed enough, slow load times dramatically increase bounce rate, and bloated photos are one of the worst offenders when it comes to slow page speeds. Regardless of which eCommerce platform you are on, there are different plugins and features available to you to help you make sure your photos are compressed properly. You can also use a free tool such as GIMP to crop, resize, and scale down your photos before even uploading them to your website.
  • Don’t forget your image alt-tags. While they may seem inconsequential, Google still takes them seriously, and the “images” section of Google can be a goldmine for eCommerce websites because users will often search there for products they are looking for. You will only appear in these results however if your photos have the proper information in place, however.
  • Work on your categories, navigation, and internal linking. Think of your website as a roadmap that is designed to “guide” the user to a destination, which is either information about your products or the products themselves. Don’t assume that your users magically know where to go. Today we have Google maps and extensive signage all over the roads and we still get lost from time to time. Websites can be even more confusing, especially if your target audience isn’t tech-savvy. Rather than leave anything to chance, it’s your job to make sure your website makes sense and is easy to follow. Your categories should be logical, you should have an easy-to-follow breadcrumb structure, and your products and other pages should use plenty of contextual links that lead users to further information as needed.
  • Finally, make sure your website doesn’t send any untrustworthy signals. Spammy popups, too many ads, click-bait titles, and other such tactics are no longer welcome online and are seen by both users and Google as suspicious if not downright wrong. While you don’t want your online store to be too vanilla, you also want to ensure it exudes professionalism and acts as an authoritative voice for your brand.

Of course, all of this is assuming you have already performed extensive keyword research and have a general idea of the demographics you want to target. If you don’t know how to do keyword research it’s imperative that you take the time to learn or that you invest in the right digital marketing services, otherwise your SEO efforts may be thrown off course.

Create Valuable Content For Your Users

After your online store’s on-page SEO has been thoroughly addressed, it’s time to improve the content that you deliver to your users. This is an integral part of your eCommerce marketing strategy, because valuable content is one of the biggest draws for users and plays an important role in your ability to spread your content on social media, newsletters, and other channels.

Users Look For Valuable Content

In terms of creating valuable content for your users, you want to think about the questions they might have about your products or the best ways in which to use your products. You may also want to talk about special deals that you offer, as well as entertaining events in relation to your business. The bottom line is however that you need to be regularly creating high-quality blog posts that not only utilize long-tail keywords that you want to rank for, but that also provide a great deal of useful information that your users would actually want to read.

This will get your website ranking on Google and is also what will get clicks on Facebook, Twitter, and Pinterest, which are some of the best channels for digital marketing right now. If you are able to create valuable content on your website, this becomes a draw for users to visit that doesn’t involve simply purchasing a product. You can then warm a user toward conversion by providing helpful reviews, how-to articles, interesting news, and more.

Valuable content is a necessary component to a successful online store, and needs to be worked into your digital marketing strategy. Even if you don’t fancy yourself as a writer, you need to invest in this area of your business, ideally through professional eCommerce SEO services.

Connect With Other Brands For Valuable Opportunities

One of the fastest-growing areas of promoting businesses online is through influencer marketing and brand partnerships. While this is a somewhat ambiguous area, because it’s difficult to say just when the right time to reach out and connect with other brands is, this is something you want to keep an eye out for and consider.

Influencer Marketing

As you develop your marketing strategy, you want to approach the growth of your website and brand with brand partnerships in mind. A brand or influencer is unlikely to want to partner with a brand or store that doesn’t look the part. As you are optimizing your website, think about how you are engaging your users and what steps you can take to create a more stylish and functional experience that would incentivize someone else in your industry to cross-promote.

You might think that this is an unnecessary part of digital marketing, but the trends say otherwise. These days, one of the trust factors that users look for in an online store or brand is who is promoting it and involved with it. If your brand exists on an island and is not being talked about on social media, this is definitely an area you need to work on.

How do you reach out and make connections though? The key to finding opportunities with brand collaborations and cross-promotions is to be invested in your industry. Talk to your customers on social media, allow your customers to tag your brand page and feature them on your Instagram and other social channels, follow influencers and brands in your niche and reach out to them from time to time with ideas for mutual promotions.

Start a Facebook Marketing Campaign

Speaking of social media, this is the next major area of focus for your marketing campaign. While SEO is still the most essential element to online success for the majority of eCommerce stores, social media is continuously gaining ground.

Specifically, Facebook marketing presents an incredible opportunity for businesses of all sizes to reach more customers and build their brands. Facebook marketing is extremely effective because it can target such specific demographics, making it one of the best marketing tools in history.

If you manage an online store, you should create a Facebook business page and begin to grow a following there. The easiest way to do this is to utilize the content that you are creating on your website and promote it on this page, along with helpful tips about your products, funny anecdotes, and “day in the life” information that your audience might find valuable. At the same time, you should be using a small amount of ad spend on a “like” campaign to reach people in your niche.

Once your page accrues enough fans, you can expand into more sophisticated advertising strategies that draw customers to individual products, run giveaways and contests, help with customer service concerns, and more. A properly managed Facebook advertising campaign can act as a useful arm to your marketing strategy, which also naturally leads into Instagram as well, one of the best platforms for promoting your products online.

Running social media accounts however can be a time consuming and intensive process that requires a dedicated social media manager or eCommerce marketing expert at the helm. As you develop your strategy, you may want to invest in professional social media and Facebook marketing services if for no other reason than time constraints. If you want to be free to run your business, there’s no way you can afford to spend all day on social media!

Invest in PPC Once Your SEO Comes to Life

The final stage of your marketing efforts should focus on a comprehensive PPC campaign. Some store owners want to immediately jump into the deep end and throw money at Google to try and get quick and easy conversions, but there’s more to pay-per-click advertising then “money in, money out.”

First and foremost, if your website isn’t optimized to provide a great user experience, it doesn’t matter how flashy your PPC ads are or how great your product is. The user is likely to abandon their cart or leave your site immediately at the first hint of amateur design. If the trust factor isn’t present, the user is simply not going to take the plunge and hit the buy button. Before you invest in PPC, you need to cover all of your bases and make sure your website has been properly optimized.

Once your online store looks the part and feels professional, and once you have established a solid social media presence and have a solid and balanced cashflow coming in, it’s time to unlock the power of Amazon PPC and Google Adwords. These marketing channels can be used to scale your business and create a loyal customer base, providing quick turnaround and sustainable results, but only if implemented properly.

Successful PPC efforts require a comprehensive understanding of audiences, retargeting, and keywords specific to the world of pay-per-click advertising. The same keywords you take advantage of in SEO aren’t always the same ones you utilize when running PPC campaigns, so in order to have a well-rounded eCommerce marketing strategy, you need to have knowledge of both in order to get the results you want.

To start out with running a PPC campaign for your eCommerce website, you want to have a firm grasp on your target market, and understand that this can shift slightly depending on the platform you are advertising on. You also want to research which of your specific products would work best and are worth advertising, and which products are best left for organic traffic brought in through SEO.

Once you reach this point of understanding with your audience and how to best target them through the appropriate keywords, you can move onto crafting the ad itself. Depending on your platform of choice, this is where you need to know how to write informative and convincing sales copy. If this isn’t your strong suit, it’s important to recognize this fact and invest in professional eCommerce PPC services that can handle the task of writing sales copy that gets conversions.

Putting Your Marketing Strategy Into Action

As you can see, there are many points to consider when crafting an eCommerce marketing strategy that gets results. You certainly can’t take a “try everything until something works” approach, otherwise nothing will get done and your website will most likely fail to gain any traction.

In order to truly succeed in eCommerce, you need marketing experts that understand all aspects of how to run and promote an online store, regardless of the platform or industry. Here at Genius eCommerce, running eCommerce marketing campaigns is simply what we do, and we do it well. If you honestly want to put together a marketing plan for your business that will generate the kind of results you’re looking for, reach out to us at 888.982.8269 and we’ll help you make it happen.

Now Serving: The Best eCommerce Marketing Tips

The eCommerce marketplace is one of the most competitive landscapes in today’s environment. It’s more competitive even than a row of similar businesses selling commoditized products in a bustling square where consumers can take their pick.

The eCommerce marketplace is like that bustling square, except consumers can pick and choose between options nearly instantaneously and with the greatest of ease.

If a consumer wants a review of a specific product, it’s right at their fingertips.

If a consumer wants to compare prices for the same product from five or more different vendors, it’s also right at their fingertips, and they can have the answer in mere moments.

If a customer wants to find alternatives to that very same product – you guessed it, all of the answers they’re looking are right there at their fingertips.

These days, time and choice are in the camp of your consumers, and the online marketplace is stiff with competition. But that doesn’t mean it’s impossible to be successful in selling products or services online. In fact, that couldn’t be farther from the truth.

The factors that come together to make the online marketplace so competitive largely stem from the fact that it’s completely saturated with customers. People are increasingly turning to the internet to fulfill purchases specifically because it offers them so much convenience.

Global eCommerce sales are expected to surpass 4 trillion dollars this year. It might seem tough to get a share of that pie, but it is a very large pie, and there are definitely ways to take a share for your business.

One of the greatest ways to compete effectively is with an expert marketing strategy, and we here at Genius eCommerce specialize in solving complex eCommerce problems. A marketing strategy taking advantage of some of the best eCommerce marketing tips will have quite an impact on your business.

A successful marketing strategy will create a robust brand, speak to your target audience, cultivate loyalty and more. With some of the best eCommerce marketing tips at your disposal – tips that you’ll find outlined here – you could be well on your way to reaching the right market and differentiating your products effectively.

Create, and Strengthen, a Unique Brand for Your eCommerce Website

A unique brand that speaks to your target audience is hands down one of the strongest assets that your business can list. In short, a strong brand is critical. It represents a statement of value and provides an experience that customers can’t find elsewhere. The thing is, it takes attention and dedication to build one that is not only strong, but unique and focused.

Develop an intimate knowledge of your business. It is your business, after all. Get to know your customers. Get to know how they use your products and why. Build your brand around that relationship, and you will thank yourself in the long run.

Publish Original, Targeted Content to Your eCommerce Sites

The use of content in marketing is expected to grow significantly in the coming years. The overwhelming majority of consulted marketing professionals agree that content is one of the most effective ways to reach and engage audiences and the use of content in marketing is central to this.

Create a blog and post original, insightful content on your product and the problems it solves. For those who prefer to consume content in the form of a video, consider publishing a vlog. Consider sending emails as part of a targeted campaign. The sky’s the limit when it comes to being inventive with how you want to reach your audience.

Utilize User Generated Content, Too!

While you should offer creative, original content, sharing and promoting user-generated content is a great way to build trust with customers and get them excited about your product. Not only does it potentially save you time, but It can make you seem more authentic and more engaged with your audience, and that can go a long way. Trust is one of the strongest elements in building a successful brand. After all, if you know you need to be engaging with your audience, shouldn’t you engage them?

Personalize – Wherever You Can – to Increased Sales

Personalization is the future of marketing endeavors. Customers are increasingly expecting to be the audience for relevant advertising material and content. To offer a personalized experience, you’ll need to be in touch with your customers.

Reach out to them, ask for their feedback for improvements or reviews. Giving your customers the feeling that they are a part of the success of your business will build rapport and trust, and will positively affect your conversion rate.

The Mobile Marketing Channel Is The Future

One more thing to consider here – make sure your online store is optimized to provide a high-quality mobile experience. More and more customers are using their mobile phones and tablets to research products and make purchases. Make sure that your advertising and your marketing efforts are well adapted to the mobile landscape – if not, they will not be as effective as they might be.


We could go on, but we’d love the chance to be able to give you advice based on your unique situation (see, personalize wherever, above!). In order for us to do that we need to get to know the challenges facing your eCommerce business, and the only way we can do that is by speaking with you. If you’re interested in learning more about tackling the marketing opportunities before you and getting some more of the best eCommerce marketing tips, contact us at info@geniusecommerce.com.

Steps You Can Take for Higher SEO Rankings

For many eCommerce business owners, SEO seems like a complicated endeavor. You are told to be patient with the results. You are told that it takes extensive research. You are told about the importance of search engine optimization and the things you should update for better optimization.

As complicated as it seems, SEO is not a hopeless endeavor. It’s quite the opposite in fact. You know that you want to improve your SEO rankings, but just need the guidance to take the best practices to get you there.

There are five things that you can do, or find a digital marketing agency to complete, that will help you be set up for SEO success. Check out these steps with us here at Genius eCommerce. This is who we are and what we do.

Coding – One of the most important parts of SEO rankings is the behind the scenes work that coding does. Having a good code to your website does not achieve rankings alone, but if your code is not in order, it can prevent you from reaching the success you want even if everything on the surface is being done well. Technical SEO is an aspect that you simply cannot overlook.

Content – Your content still rules overall. After all, Google reads words first and foremost and looks for the ways it is relevant to search terms. For better Google rankings, you want to have a content marketing plan that focuses on specific keywords and carries some meaning. Relevant and meaningful content helps to boost your domain authority and quality content connects with people who will be reading.

Link Building – A piece of advice you hear a lot when college students are preparing for graduation is to make connections and start networking. Essentially, that is what link building is to your SEO efforts. Building links is making new connections and increasing your domain authority.

Social Shares – Social media has no direct effect on your SEO, but it does go hand in hand with building domain authority and backlinks. Creating connections helps increase your relevance and authority as a leader in your industry. The more shares you can get by promoting your content on social media, the more people will see it organically. This, in turn, helps build up your brand and give it a recognition, which can help you get more clicks from results in search engines because of recognition. Because people may already know the brand from social media, your bounce rate could go down with people visiting having an idea of what to expect from you. That can only improve your conversion rate, establishing that trust in people.

Keyword Ranking – A key part of SEO is choosing keywords that can help improve your overall rankings. The problem is that far too often, SEO clients choose to keep it basic and target words that are broadly searched. With so much competition for the top spots for these keywords, you can easily get lost in the shuffle. That’s why the best way to start your campaign is to do extensive research on keywords where there is an opportunity to achieve the top ranking spots. Using keywords that are more specific to your goals can help you get to the places you want to rank.

With SEO, there are no guarantees or shortcuts to achieving success. It does take patience and research to get the results. With that in mind, having the right team to guide you along the way with the research and strategy can put you on the right track. Taking these steps may not be the easiest thing to do, but it is the most effective in the long run, and that is ultimately what will allow you to achieve the success you desire.

How To Write SEO Friendly Content for eCommerce

You’ve heard the saying that content is king and it really is true. Content marketing has a number of benefits that include building a brand, increasing sales, and generating new leads, and it continues to be an effective method for not only connecting with readers and turning them into customers but also in building authority with search engines.

Content marketing is a fit for every type of business, but there are certain tactics you should take when writing SEO content for eCommerce. Today, we will review some tips for writing SEO friendly content.

Set Goals – Before you even begin to start writing content, you need to set some goals for yourself and your business. What are you trying to accomplish with your content marketing? You may be more focused on establishing your brand or demonstrating why people should buy your products. You may be targeting a new audience. Maybe you are writing for the purpose of gaining better rankings on search engines. Whatever the reason may be, establish it early and use it as motivation when creating content.

Know Your Audience – As you prepare for writing, you want to identify the audience you are writing for so you can produce content that is specifically for them. You can ask yourself a variety of questions about your audience and determine certain things like the age demographic, the type of work they do, what their interests are, what their needs are and why they may want to buy your product. All of these things can help you determine who you are writing for so you can specifically target your audience.

Content Types – Content comes in all forms and you don’t have to be married to one in particular. You may write a few blog posts or articles that are informative. Videos or infographics can be used for a more visual approach, or you may choose to record an audio podcast for people to listen to. All of these types of content help distribute your content marketing across a variety of platforms so that people can connect with you in different ways.

Quality Writing – Content marketing is not just as simple as writing content. You have to make your content, your articles, videos, podcasts and anything else you produce informative and provide value to the customer. Your content should help answer the customer’s questions and solve their problems. The writing should flow naturally and include the keyword you choose to target in a natural way as well. You do not want to stuff your content with the keyword too many times or force the keyword into your content. You also want to check for any grammar or spelling errors and should keep your writing clean and polished.

Share Content – Once your content is published, it should be shared with any followers you have on social media and any other places where you post regularly. Making an announcement of new content attracts readers and bring back loyal followers. It will also help you get on a schedule as you post new content in the future.

Track Your Progress – As you produce content, check your progress. See what kind of results it has on traffic on your website. See what type of content brings the most visitors. Compare these results to your goals set before you started your content marketing campaign and track what connects with your visitors and what isn’t working and adjust your campaign accordingly.

At Genius eCommerce, SEO and content marketing is who we are and what we do. We help you get the tips you need to achieve success in your SEO campaign. Continue reading the Genius eCommerce blog for more.

BigCommerce and Your WordPress Site

WordPress is an amazing option for businesses that are just starting out with their online presence. The WooCommerce plugin allows businesses to easily add eCommerce functionality to WordPress websites. Since late 2018, there has been a new option for WordPress users to dip their toes into the eCommerce world. Businesses no longer have to choose between WordPress’ flexible platform and BigCommerce’s proven eCommerce engine. For WordPress-based entrepreneurs wondering if they should consider adding BigCommerce to their site, here are some factors to consider.

Your Content and Your Commerce

If you have a well-established WordPress site, you undoubtedly have built a network of content related to your business. While migrating that information to a new platform is possible, it is a time consuming and sometimes risky procedure. If you have dedicated time to building your brand through WordPress, the BigCommerce plugin is a great way to add the checkout options your business needs. 

Increasing Your Scalability

If your business is growing, adding BigCommerce’s functionality is a great option. As you start to do more business on your site, the increased activity can drag down your page’s performance. Letting BigCommerce handle the eCommerce side of your business will leave your content pages running smoothly as your user interactions grow. You get all of the advantages of your WordPress site and BigCommerce’s powerful eCommerce platform. 

More eCommerce Options

Choosing BigCommerce for your WordPress site means WordPress developers can quickly add a huge array of eCommerce options to your site. For example, with the BigCommerce plugin, you have access to 65 payment gateways and seamless access to all major global carriers for your shipping needs. Shopping carts developed through this BigCommerce platform can easily integrate sales and discount codes from your website and make the user experience quick and easy. You can also use this BigCommerce plugin to expand your business’ sales across multiple popular platforms like Facebook, Amazon, and eBay.

Additional Security 

Adding BigCommerce to your WordPress site means that you can use their secure checkout service. Working with BigCommerce means that your checkout process is PCI secure out of the box. You will not have to worry about securing your customer data as your business expands. 

 

If you feel like your business is growing beyond your WordPress’ sites current capabilities, adding BigCommerce’s plugin might just be the perfect way to handle your checkout process. If you’re not ready to move off your established site, but you need to broaden your eCommerce horizons, this plug-in is a perfect way to get the best of both worlds. 

Here at Genius eCommerce, we are dedicated to helping your eCommerce business succeed. To stay up to date on the latest eCommerce news and tips, check back in with us for regular updates.