5 eCommerce Conversion Rate Techniques to Avoid

Ever since the dawn of eCommerce, shoppers have been creating gaps in how we understand buying decisions. Some insights required data to validate while others simply needed time.

But while most of us have evolved with time to fight sticky ideas with stickier ideas, other marketers have fallen behind it and continued to use eCommerce marketing tactics that are not working anymore—if they ever did.

In this article, we’ll discuss conventional eCommerce conversion rate practices that don’t work but some ill-advised online store owners might still be using.

But first, let’s talk about conversion rates: what is it and what is a good conversion rate for eCommerce businesses. Let’s dive in.

Understanding eCommerce Conversion Rates

A conversion rate refers to the percentage of your visitors at a given time that made a desirable action. These desirable actions are called conversions. Some conversions in eCommerce include:

  • Sales
  • Add to cart
  • Add to wishlist
  • Email list sign-up
  • Social media shares
  • and other Key Performance Indicators (KPI) your business identified

So if we want to find out our sales conversion rates, for example, we divide our total number of sales by the total number of visits.

So your conversion rate statement would be like 2 sales in every 300 visits. The conversion rate for this figure is 0.6%, which is low. So what is a good conversion rate?

What is a Good Conversion Rate for an eCommerce Store?

The average conversion rate for eCommerce globally is 2.86% or 1 sales conversion (or add to cart, add to wishlist, etc) for every 35 visits to the site.

So if you’re getting 1 conversion for every 35 visits to your website, you have an average conversion rate which means you’re basically doing okay.

But average conversion rates differ per niche. If you’re selling expensive items, for example, 2.86% might be a stretch. After all, no one will likely buy a luxury boat twice a month.

Aside from the cost, the popularity of your niches must also be taken into account. If you’re in a popular niche like fashion, beauty, and others, a 2.86% rate is below the average which is 3.25% for fashion and 4.07% for beauty.

So what’s the number you should aim for to grow your eCommerce store? According to Wordstream, the top 10% of websites convert at 11.45% and higher. That’s the number to beat.

Aim to get a higher conversion rate always, but whatever you do, do not buy into the following tips:

1. Changing the CTA button colors can immensely increase your conversion rate

There was a time when marketers couldn’t quite agree if a green or blue button was better than red and vice versa. Various theories about web colors came out and widespread A/B testing for the CTA button color was the norm.

Frankly, if you’re still listening to experts telling you the colors of your buttons affect your customer’s decisions to click it, then you really should stop expecting any positive incline in sales.

A small change like button colors cannot bring you to the top 10%. It would take more than that.

The truth is, as long as your buttons are noticeable (i.e. there’s a high color contrast between the button and the background) it doesn’t matter what color they are. What matters is that you’re not making it hard for your customers to find them which of course, all boils down to customer experience.

2. Font colors and sizes influence purchase decision

While there’s enough scientific evidence to prove that people have indeed color preferences, we take that to mean that people like buying items in a color that are attractive to them.

For example, some people may skip buying products they want or even need if they’re not in the color they like.

Instead of focusing on page elements like these, your time is better spent creating a great value proposition that your customers will find hard to resist.

3. A/B test everything—everything!

Testing is good. But A/B testing everything is not. Test only for issues you identified as a point where your customers get stuck. Don’t waste your time testing for the wrong things.

Also, if you’re going to test the performance of a page, for example, and A/B test for every single element on it like the title, image or videos, button colors, etc, if that page has at least a hundred different elements, and your average A/B test takes four weeks to run, it’ll take you a little over seven years to test them all.

This is also related to the next item on this list.

4. Test only one change at a time

Instead of A/B testing every single element at a time, to accurately measure what change works and what doesn’t test one concept or issue at a time instead.

For example, if the promo page isn’t performing as well as it should, you can test for clarity as a concept or issue behind it. That will entail several changes at once but you want that change to be addressing the issue of clarity.

You can’t A/B test everything and lose valuable resources and time.

5. Just do what your competitors are doing and you’d be fine

You can’t build your entire eCommerce marketing strategy based on what your competitors are doing. You should create your own not because it’s wrong to steal ideas, but because your competitors are not you.

Though you may share the same industry, your competitors will have different branding, customer sources, and others. You will benefit from a personalized marketing strategy that’s right for your business.

Grow Your eCommerce Store with Us!

The key to a high eCommerce conversion rate is customer experience. But if you don’t know how to start, our team of experts here at Genius eCommerceⓇ have the skills, knowledge, and expertise in eCommerce SEO to take your business to the next level.

Strategy is our specialty – we’re a full-service digital marketing company that can help you reach your conversion goals and succeed in the eCommerce industry. Get in touch with us today.

Metaverse And The Future Of Facebook Marketing Services

Metaverse recently became a very potent buzzword for Facebook marketing services providers and tech journos around the world. Right after Mark Zuckerberg announced the change of Facebook´s parent company´s name to Meta, most of us were left hanging with a question: what does that mean for marketers and businesses that depend on Facebook?

Nevertheless, the announcement was received with mixed levels of enthusiasm (yet, enthusiasm nonetheless), and has helped spark a renewed interest in the future of social media and other marketing channels.

Everybody knows that Facebook is no longer just a social media platform, but a digital marketing channel. The company has tried to reshape this perception a few times with some algorithmic tweaks that seem to propel up organic posts and de-boost attempts of product placement. However, their efforts only exacerbated the need for Facebook marketing services that focused on PPC strategies. In other words, the social media platform no longer hides its true colors and openly tells marketers that the best way to raise brand awareness is by giving them a share of your marketing budget. Curiously, marketers actually feel more comfortable when adopting a more straightforward approach to the business aspects of social media as they have more objective ways to measure their success. But that’s neither here nor there.

The point is that Zuckerberg’s recent actions and revelations have put marketers on edge once again.

What will this new direction mean for Facebook marketing services providers?

It is hard not to make some parallels with Zuckerberg´s hard pivot into mobile channels more than ten years ago. Remember, this was a time when even Google engineers would insist that touch screens would never replace physical keys, and many were skeptical about mobile devices being able to replace desktop computers as the main access to social media and eCommerce. However, this push ended up placing the company way ahead of the curve, expanding Facebook’s market share many times over. It also allowed brands and merchants to broaden their audience pool and seamlessly add more sales channels with the use of Instagram and Whatsapp. A total win-win situation for everyone involved, if you ask me.

Now, this recent clubhauling maneuver signals the company’s determination to capitalize on technology as it becomes available, even before it is universally adopted. The pandemic made it clear that audiences are more than willing to change the way they usually do things and has unleashed the immense creative potential of massive communities who completely recreate their lives online within rooms and virtual environments where they meet, communicate, share experiences, play, work and, of course, shop.

Metaverse

The Current State Of The Metaverse

Users have embraced these virtual worlds that are “beyond” reality or “metaverses”, and are now actively contributing to their development. They do it in many ways: as world builders, by helping the community grow by participating and creating welcoming environments, or simply by financing them directly via in-game transactions.

It is said that gamers today spend more than $85 billion on virtual goods every year. These range from virtual pets, in-game items, accessories, cosmetics, and even virtual land.

Blockchain technology has made it possible to create virtual objects that have real intrinsic value and can be traded outside these digital worlds. For example, there are many initiatives right now in the gaming world that depart from the premise that the demand for virtual assets might become a big driver for the economy in the future.

Play-To-Earn games and worlds are exploring the use of non-fungible tokens or NFTs as a way of storing value into in-game or in-world items that could be traded outside said worlds. One example is Decentraland, a 3D virtual universe or metaverse that allows you to buy virtual estate that uses blockchain technology to ensure property rights and scarcity. The virtual universe will let users develop their land and produce in-game currency based on the Ethereum blockchain that can be employed to buy assets or more land. Virtual owners can attract users, and monetize resources, making world-building an attractive future career for those intent on pursuing virtual careers. There is a lot of skepticism surrounding this new economy. However this year a digital real estate investment fund bought a patch of virtual estate for almost $1 million, making it evident that there is real interest in developing virtual worlds.

Local SEO Overview of Manhattan

Zuckerberg´s Bet

The same way Zuckerberg was able to foresee, and push for, an almost universal adoption of smart devices before anyone else, we might be witnessing yet another epiphany, or at least an undisguised effort to change the direction of human preferences and attitudes towards new technologies.

Facebook predicted, or even accelerated, the adoption of mobile technology around the world, and they seem hellbent on repeating the same feat today. This time they place their bets on the metaverse, augmented reality, and VR.

Mark Zuckerberg admitted that most people today are not interested in acquiring expensive virtual reality gear for shopping. A disheartening 9% of consumers showed real interest in the adoption of virtual reality, and most of them were in the 18-34 years old bracket. However, these young audiences who are familiar with virtual worlds will become homeowners and breadwinners in the not-so-distant future. Facebook, along with many big names such as Microsoft, NVidia, and Epic Games are aware of this. Current trends indicate that this young audience will lead the shift in preferences and fuel the metaverse revolution within the next decade, and will make Facebook marketing services more prevalent than ever.

How Can Brands And Businesses Prepare?

Today, every brand knows that if they can´t be found online, they might as well not exist. We are also witnessing a huge shift towards omnichannel strategies that allow brands to approach audiences as they browse their social media feed or interact with friends online. However, these interactions are still limited to 2D experiences where users still have to interact with brands through screens and keyboards.

The metaverse finally blurs the boundaries between the online-offline world, providing brands with opportunities to let users directly interact with their products, try them on, and express their brand preferences in virtual environments and communities full of potential audiences. Those who embrace the metaverse will have an incredible advantage over businesses that choose to remain bound to the limited capabilities of their websites.

There are already many brands building virtual showrooms that cater to the social media giant’s ever-growing network of virtual communities. If you or your business want to be kept in the loop, or learn more about upcoming Facebook marketing services and how to prepare your brand for the metaverse revolution, contact our expert marketers at Genius eCommerce®.

Best Marketing Strategy of 2022 For eCommerce Shops

We don’t have to look very far to know that the best marketing strategy will always be the one that understands your customers.

The success of any marketing campaign depends not only on how kick-ass the strategy is or how brilliantly it was executed. You can search the whole of the Internet for the best SEO marketing campaign and do the same for your business, but If the message doesn’t connect with your audience, you might as well not do any marketing at all.

This is why it’s vital to get the services of SEO or PPC professionals because they have the expertise and the experience to custom-tailor campaigns to your target customers.

That said, you can boost your marketing efforts— and your sales!— by employing strategies that take the customer into account every step of the way and personalizing approach and content to make sure the message gets across.

To help you do that, we rounded up the best eCommerce marketing strategies you can try in 2022 for your business.

Leverage Specific Landing Pages

Use highly relevant landing pages to direct your customers to. This means aligning your ad to the landing page to increase conversions.

Get specific and make it easy for your customers to decide. Don’t just drive all your customers to the homepage or the category page. If you have to, create more landing pages.

Recent data shows that companies that use 30 or more landing pages get 7 times more leads than those that use fewer than 10.

So if you have a new offer, create a landing page for it and make sure to direct traffic from a PPC ad for that specific offer to the specific landing page.

Optimize for Voice Search

Voice shopping is here and likely here to stay. According to a survey by MoffettNathanson, 50% of consumers will be using voice shopping, or v-commerce, by 2022.

You can check the article we wrote about voice search strategies to make sure your pages are optimized for Siri, Amazon Echo, and Google Assistant.

Don’t Forget to Go Local

If you haven’t yet, get your brand on Google My Business. It’s a free Google service that allows businesses to boost their online presence across Google, including search and maps. That’s why it’s especially critical if you have a brick-and-mortar location.

So when people ask Siri, for example, to look for ‘plumbers near me,’ your business will get shown on Google map. And yes, it’s one strategy you can use for voice search too.

Diversify PPC Strategies

Don’t just put all your eggs on Google or your favorite social media platform. Consider where your target audience likes to hang out as well to get more bang for your advertising money.

So depending on your customer persona, get your PPC ads on other sites too like Quora, Reddit, Pinterest, and most of all Amazon because people there are on the site because they already want to buy. The battle is half won.

Apply PPC Automation

We expect the use of eCommerce PPC automation to grow rapidly in 2022. PPC automation can help you follow the trends within paid search without spending tedious hours adjusting your target and your advertising strategy.

By automating some steps and leveraging third-party apps, you can easily identify the least converting ad, establish the best ad, and pick the most effective Call To Action.

Utilize Influencer Marketing

Influencer marketing took the social media marketing world by storm in 2010. In 2022, influencer marketing will likely replace email as the best marketing strategy to increase brand awareness and promote products and services.

People like buying from brands they trust and can connect with, and this is where your influencers can help. They not only can personalize your message to engage your audience but also create connections and “sell” authenticity.

Mind Your Website’s SEO Health

Don’t overlook SEO marketing for your brand. SEO plays a critical role in your brand’s growth as it drives organic leads, increases traffic, and boosts your online presence.

A well-designed SEO strategy can help get your site ranking high on Google and other search engines. And page rank impacts your brand’s conversion rates.

Do You Want More Sales?

Successful marketing campaigns don’t happen by accident. It takes careful planning, strong campaign strategies, and yes, knowing your audience so you can create the best marketing strategy for your brand.

Need help with those? Get the SEO eCommerce guidance of Genius eCommerce. We can help you better connect with your target audience while driving organic leads for your business, increasing your conversion rates, and improving your sales.

Genius eCommerce specializes in PPC and SEO for eCommerce industries. We can catapult your eCommerce businesses to success using a variety of proven methods and holistic marketing strategies that take advantage of the best your business has to offer.

Take the critical steps to create marketing strategies today to improve your results tomorrow by investing in a strategy that will actually generate results.

Why Do So Many PPC Marketing Services Fail to Deliver?

You have seen it happen way too many times to count. A client comes to you with an ad campaign horror story. They feel PPC marketing services are money grabbing schemes and never want to talk about paid advertising ever again. But then, they want your agency to start generating traffic overnight for them.

How do you tell them they NEED PPC marketing services?

Well, the best way to deal with this is to find out why their PPC strategy failed. After years of hearing their tear-jerking tales of woe, we finally figured out what the most common PPC marketing mistakes are:

Skimping on Bids

This is a classic. You hire a PPC marketing agency, and they show you a pile of charts on how paying less for keywords will help you save money and ultimately give you the best ROI for your campaign.

However, if you low-ball your keyword bids, your ads will not rank quickly enough to yield the vital information you need to properly adjust your PPC campaign (CTR´s, conversion rates, targeting accuracy, and keyword appropriateness). By the time you realize which keywords are performing better, or what landing pages are converting, you would have thrown thousands of dollars down the drain by spending too much on bad keywords (or not enough on good keywords) for months.

You need to OUTBID the average keyword cost right at the beginning of your campaign to quickly determine which keywords yield the most conversions, and which ads must be ditched immediately before it is too late.

CPL Fixation

While keeping an eye on numbers is unavoidable when offering PPC marketing services, there are some metrics that can be deceptive. Focusing solely on Cost-Per-Lead is pretty much like focusing only on your rearview mirror while driving without ever looking at the road ahead.

If your PPC agency is making constant boasts about their cost-per-lead metrics, that should immediately raise red flags for you. Why? Because CPL is a vanity feel-good metric that means nothing if your landing page is working like a bouncy castle.

You can have excellent CPL metrics and still drive your campaign into a ditch. Your ads need to CONVERT. If you want to take that PPC-death star down, you need to turn off the CPL targeting computer NOW.

Terrible Targeting

This goes hand in hand with conversion rates, and the common cause is a poorly or hastily researched buyer persona. Some PPC management services are afraid of billing their customers for research time, so they just whip out a list of keywords and seemingly related industries. Bad idea.

The true power of PPC advertising is the ability to surgically target your intended audience so no clicks go to waste. PPC marketing services MUST include buyer persona research, and provide hard data about it. Ads cost money, and targeting people who are not interested in your products or services will cause tons of clicks (and dollars) to end up in the trash bin.

That takes us to the next two points.

Even Worse Ad Copy

Look, there is a limited amount of characters you can use on your ads. In fact, you have a tiny window of 180 characters and ALL of them must lead users to want to learn more about your offer. Stuffing that space with keywords will make your users feel your ads are generated by bots.

A good ad copy is all about stimulating your customer´s curiosity without interrupting their browsing experience. That’s what makes people stay up late learning about power tools or dentistry equipment while telling themselves “just one more click.” Ad copy must be an experience in itself, and attract audiences ready to fill up forms or subscribe to your newsletter just to stay informed.

Incomplete Sales Funnel

So, you got a ton of clicks but your bounce rates are stuck in the 90%-100% range. Why? Is it because Pay-Per-Click campaigns are not good for your particular niche?

Nope. I assure you that the problem lies in how your landing page is designed. There is a reason landing page design and copy are so expensive (sometimes around a couple of grand per page). When a person enters your page, you have precisely 15 seconds (possibly less, depending on the user) to convince them they need to fill out a form or give you a call, and this can only be achieved by having a carefully crafted landing page or website.

I routinely click on many attractive Google or Facebook ads just to see where they lead me. It is not uncommon to end up on landing pages with so many buttons and options and confusing text that I end up closing the tab in less than 30 seconds.

Understand one thing: if a potential lead clicks on your ad, they might already be holding their credit card information in their hands, and just want to know where to enter it. If they cannot find the way to the checkout, or if they have to take too many steps to convert, they will soon feel like being stuck at the top of a broken roller coaster ride.

These are the most common reasons for failed PPC campaigns. Customers who have had bad experiences with lousy marketing agencies will always be reluctant to try your PPC marketing services. It is our mission to help them understand two things: PPC ads are an incredible way to boost sales and revenue. And that they need to perform a thorough PPC audit before committing to any long-term marketing strategy.

The Best eCommerce Marketing Agency For SEO

For online businesses, SEO is one of the smartest investments you can make. Whether you are trying to drum up more traffic, boost your eCommerce conversions, or enhance your brand image, the many benefits of a search engine optimization campaign are exactly what most businesses need to set themselves in the right direction.

Locating the best eCommerce marketing agency for your SEO campaign is a must if you want to get worthwhile results. An agency that understands how to build a comprehensive strategy that will be custom-fit for your online store.

The following article will explain how SEO will actually benefit your business and what to look for in an eCommerce agency so you know your marketing will be in good hands.

How Does eCommerce SEO Work?

Even if you are somewhat familiar with the general idea of SEO, there’s a substantial difference when you start adding eCommerce into the mix. Everything from the search intent behind your keywords to the course of action that users take on your website will be quite a bit different than if you were simply trying to market a service-based website or blog.

eCommerce websites are digital storefronts that should be designed to entice customers to buy a certain product on the spot. This usually means that everything from the branding to the actual shopping process has to feel natural and professional. As eCommerce becomes more widespread and mainstream, shoppers are becoming savvier and their expectations continue to rise. If your website does not meet these expectations from a user experience standpoint, there is likely to be a conflict.

SEO isn’t just about helping your users find your website, as these optimizations now include user experience as well. eCommerce SEO specifically focuses on the relationship between products and categories, the relevance of your keywords, the quality of the shopping experience, the trustworthiness of your brand, and how informative your content is respective of the products you offer.

Here is a quick overview of the eCommerce SEO process:

  • A successful SEO campaign always begins with a deep dive into your industry, product line, and competitors. This research is necessary to provide context with which to begin the strategy.
  • From here, keyword research is conducted. This is perhaps the most pivotal step in the process, and one that most agencies don’t do a good enough job of. Uncovering the perfect ranking opportunities and taking the time to carefully select target keywords is what truly drives an SEO strategy.
  • Once keywords have been selected, a content strategy is mapped out. This will include improvements to current landing pages and category pages, blog content that focuses on certain keywords, and a backlinking strategy that is designed to send relevant authority and link juice to specific areas of your website.

In between the overarching strategy, you can expect a wide range of technical updates, analyses, and user-focused initiatives, such as providing helpful blogs that feature tutorials, or new meta titles that explain collection pages better.

It should be noted that an eCommerce SEO strategy can be adapted to all of the major eCommerce platforms, so regardless of whether or not you are on Shopify, BigCommerce, or WooCommerce, a knowledgeable marketing agency will understand the differences and act accordingly.

Once a properly designed campaign is set in motion, the ultimate goals are an improved experience for your users and a higher position in the search results for your website. For eCommerce businesses that want to get more traffic and sales and strengthen their brand in general, search engine optimization is considered one of the best marketing methods. Once you begin to get traction in Google, more users will recognize and find your store, and this will naturally result in a greater number of eCommerce conversions over time.

Why is SEO So Important For Online Businesses?

After this initial overview, you still might be wondering why SEO is as important as it is. Couldn’t you get by with some paid advertising and social media marketing?

While every business differs, the key reason why SEO is so crucial for eCommerce stores is because it greatly influences the amount of organic traffic you receive. Unlike paid traffic, and traffic from other sources like email marketing, SEO-driven traffic converts well and can form a reliable backbone of your overall profits.

Help Users Find Your store

Having a steady flow of organic traffic visiting your website every day can have a powerful impact on the growth of your business. The more people that see your website and buy your products, the more recognized your brand will become and the more return customers you will get as well.

Also keep in mind that with other forms of marketing, your target audience may not even be thinking about shopping at the time, which means you have to convince them to click and buy something on your website. With organic traffic, however, the opposite is typically the case. If you are targeting the right keywords and attracting the right users, you will be capturing people that already are in the process of shopping. They have put a search term into Google and are actively looking for a product, you are simply making the connection and providing them with said product by implementing the right keywords and content on your pages.

What this means is that essentially, the best eCommerce marketing agencies are able to help your ideal shopper find your products as easily as possible, so they are able to quickly convert.

SEO has other periphery benefits for online stores as well. From brand awareness to a more fluid customer experience, eCommerce SEO encompasses a wide range of health factors for your business that make it more of a marketing necessity rather than an option.

It’s true that digital marketing strategies can vary, but if you really want to improve your eCommerce shop and make sure that your customers are finding your website and that they have a great experience while on your website, SEO is one of the best investments you can make.

What Will an eCommerce Marketing Agency Do For Your Business?

At this point you might be wondering, what will a digital marketing agency even do for your website? What kinds of changes will they make and how will they outline a strategy for you?

It depends on the agency, to be honest. Every marketing company has their own methods for developing a strategy and implementing it. One thing you want to be aware of is that under no circumstances should you settle for prepackaged services or “done for you” SEO plans that aren’t customized for your business. Generic SEO is not enough to make a significant impact on your rankings in most cases and even when it does, it usually results in traffic that isn’t optimized for your products.

To give you a deeper understanding of what you can expect from an eCommerce marketing campaign that focuses on SEO for online stores, here are some of the tasks we cover in our custom SEO plans:

  • Ongoing spam link disavowing
  • Keyword fluctuation monitoring
  • Consistent SEO optimized blog writing
  • Onsite page updates using carefully chosen keywords
  • Site speed optimizations
  • 404 and broken link checks
  • Backlink building using a wide variety of multichannel offsite content including Web 2.0 links, content distribution sites, third-party blogs, and other kinds of authoritative content.
  • An adaptable strategy that is able to change depending on business needs, market conditions, budget, and product importance.

The value of a properly-managed SEO campaign is not just in all of the individual tasks that are completed on a routine basis, but how these tasks work together as a part of an overarching content marketing strategy that is designed to improve your website relevance, help users find the right products, and send signals to Google that you are the best choice in your industry.
This is why even if you have a strong grasp on SEO, it is unlikely that you or your in-house marketing team would be able to take on a full-scale SEO campaign without the help of an eCommerce marketing agency. Not only do you have to make sure that all of these tasks are handled on a rolling basis, they need to be implemented properly and within the scope of a carefully laid out strategy as well.

Best eCommerce Marketing Team

Only a capable marketing agency with years of experience and collective insight would be able to help you chart a course that enables you to come out on top over the competition. A few small tweaks and updates to your SEO, or the occasional blog, is not going to be enough to push you higher in the search results, especially on a consistent basis that results in more sales.

Tips on Choosing The Best Marketing Agency

So what do you actually look for when deciding which eCommerce marketing company to choose? It seems as though there are hundreds of agencies out there all claiming that they can get you to page one. Obviously, this is an exaggeration, because the journey to page one for most businesses is tough, and if anyone could do it, there would be no need for this article.

When you actually look at the playing field and see what’s out there in terms of SEO services for eCommerce stores, it’s important to select a company that will provide you with full-service marketing from the ground up. Everything from keyword research to a content strategy must be crafted and customized to fit your needs so that you will have the best possible chance at ranking, even if you are in a competitive niche.

This is why our approach stands out as an SEO agency. Genius eCommerce® utilizes “genius” solutions to many of the most common marketing problems that online stores face. We know how to enhance the actual quality of a website in order to please both your users and the search engines, so that you rank higher for more keywords and remain in a competitive position despite market fluctuations and algorithm changes.

One of the key aspects of our campaigns is that they are fully customized to fit each client. This is not something you commonly see in the industry, as it takes a great deal of knowledge and skill to carve out a unique SEO campaign for every business. It takes far more keyword research and attention to detail, expertise in web design, Google analytics, user behavior, and content strategy. And ultimately, it forces our team to be in tune with the current eCommerce landscape, including industry trends and shopper expectations.

The end result is a process unlike any other in the industry. This is why many consider us to be the best eCommerce marketing agency for SEO, because we know how to get consistent results for clients. Whether it’s better brand appeal, more organic traffic, or a better conversion rate, our specialized strategies will help get your business where it needs to be.

If you want to tackle your business goals and ultimately push your eCommerce store in the right direction, a sound marketing strategy is a must. Even with a great website design, you still need a plan of action that will connect you with potential customers and promote growth. Out of all of the different kinds of digital marketing out there, SEO has been shown to provide some of the best long-term ROI for businesses in this space, which is why you want to make sure the agency you select for the job knows their stuff.

The ideal eCommerce marketing agency will be able to build you a custom plan that aligns with your brand ideals and that has extensive experience in the eCommerce industry. This defines our team to a T. Genius eCommerce® has been recognized as one of the best eCommerce marketing agencies when it comes to creating SEO plans that get results. If you want to finally start climbing the SERPs, don’t hesitate to reach out to our team of experts in order to get started.

The Best Facebook Advertising Company For eCommerce

Social media is at the forefront of the digital marketing revolution, with hundreds of millions of users that could be looking for your products. In order to capitalize on this opportunity however, you need a capable Facebook advertising company that specializes in eCommerce services.

There’s a sizable difference between marketing for a service-based industry or blog, and marketing for individual products or an eCommerce shop. Everything from the kind of ads that need to be created to the users that are being targeted will differ depending on the kind of business you operate.

If you aren’t utilizing specialized services for your digital marketing, you’re not going to get the kind of results you need in order to scale your business. When it comes to advertising on Facebook, you need an agency that not only understands what users are looking for on the platform, but that knows how to tailor ads specifically for eCommerce markets.

A skilled Facebook agency will know how to get more out of your ad budget, will be able to refine the targeting in order to attract better shoppers, and will ultimately be able to create a campaign that performs better than average.

If you have been thinking about investing in social media advertising using platforms like Facebook, the following tips will help you make the best possible decision for your eCommerce business.

Why Facebook Advertising is a Must For eCommerce Stores

Facebook users aren’t just on the platform because they want to share memes or connect with friends. Although many of us would say that we hate intrusive ads, the truth is that Facebook advertising gets results. People click on what they like, it’s that simple.

Given the comprehensive targeting options that are available on platforms like Facebook, it gives eCommerce merchants and digital marketers incredible power to home in on very specific demographics and show them ads that resonate with them directly. This can be incredibly powerful when leveraged properly.

While a poorly targeted ad will certainly fall flat and may even make users angry, a well-designed ad that is professional-looking and that is properly targeted will easily generate positive user engagement, including likes, comments, and clicks onto your landing pages.

If you are currently in the process of finding ways to generate more traffic and more sales for your business, Facebook is basically a must. No matter what you sell, chances are your target audience is on the platform, you simply have to know how to reach them. Platforms like Facebook and Instagram make it comically easy to create ads that your users specifically want to see.

If there’s a market for your product, a skilled Facebook ad agency can essentially connect your ideal shopper to your product through a carefully managed digital marketing campaign. Here are some of the key reasons why Facebook is so effective for bringing in loads of traffic:

  • Visually stimulating ads. Can use images, carousels, and videos that are known to spark user engagement.
  • Extremely low cost per click (CPC) compared to other platforms like Google.
  • Super refined targeting options, perhaps the best in the industry. Target according to income level, relationship status, location, college attended, pages that are liked, music tastes, and more.
  • A huge variety of different targeting options are potentially available for savvy marketers to take advantage of.
  • Dynamic retargeting options. Easily serve ads to people who have visited your website via the Facebook pixel.
  • Use ads to reach new potential fans and customers. Facebook ads are great for building brand awareness and growing your social pages on top of bringing in traffic and sales.

This is what makes social media marketing so powerful. It’s not just about creating great ads, but really connecting with your audience. The right Facebook advertising company will ensure that the ads you are running are targeting the right users, are styled correctly for your audience, and that your budget is being managed responsibly in order to generate the best ROI possible.

Finding The Perfect Digital Marketing Agency For Your Facebook Ad Campaign

Whether you are a small business just starting out with running ads, or if you are already an established eCommerce store and are ready to partner with a smart marketing agency that can help you achieve your business goals, you are in the best place to start.

Here at Genius eCommerce®, we know how to create effective marketing strategies that are eCommerce-focused and that can help you bring in more traffic and sales than ever before. When it comes to Facebook marketing specifically, we have an on-trend and dynamic approach that combines expert targeting with graphically attractive ads that continuously convert.

With so much potential for growing your business, you only want the best Facebook advertising company working on your ads. An agency that has a history of eCommerce digital marketing and that specializes in customized campaigns and powerful solutions that will grow your business.

Want to know more? Give us a call at 888.982.8269 to speak with one of our social media advertising professionals.

Brand Building Benefits of an eCommerce SEO Agency

It’s tough work building an eCommerce brand. It takes the right products, an understanding of your target audience, strong marketing, and pure grit. When sales fluctuate and Google throws curveballs at your rankings, you have to be ready to weather the storm and forge ahead.

Working with an eCommerce SEO agency that has experience building effective marketing campaigns for online stores is the best choice if you want to build your brand and gain positive attention in your niche. A skilled marketing company can provide you with everything you need to start expanding your reach and attract more customers.

In this guide we will highlight some of the benefits of SEO that specifically apply to building your brand online and growing your business properly. This includes why establishing a long term relationship with a skilled SEO company is one of the best moves you can make as you work on establishing yourself as an authority in your industry.

What Does it Take to Build an eCommerce Brand?

Other than a stellar product line and excellent customer service, the key to growing an online business is with a rock-solid digital marketing strategy. Of course, you have to take the right approach. There’s a lot more to marketing than just paying for some ads in order to give your traffic a boost.

Proper growth comes from a strategic marketing approach, with smart search engine optimizations at the forefront of your efforts. While you might be inclined to focus on social media for brand awareness, SEO should make up the bulk of your strategy. The reason for this being is that in general, your presence in organic search results holds a lot more weight than your presence on social media. While both are valuable and quite useful, getting noticed on Google should be your primary focus.

This is a tall order, especially for stores in crowded niches or if you are only just starting out when it comes to building your brand image. You have to perform a wide variety of technical SEO updates and create highly optimized content to even have a chance at really moving up in the SERPs.

Here are just a few of the tasks that an eCommerce SEO company would be able to assist you with:

  • Thorough keyword research
  • Ongoing site updates such as meta title optimizations
  • SEO blog writing that is designed to get you found in the search engines and also up your readership, which will boost your brand authority naturally
  • Improve your interlinking so that your website makes more sense from the perspective of the Google web crawlers
  • Help you appear more often for search terms in your niche, thereby improving your reputation across the web
  • Establish powerful backlinks that will work to boost your site’s domain authority
  • Publish press releases that get distributed throughout the web and which will lend even greater visibility and credibility to your business

This is just a sampling of the kinds of tasks that an SEO agency will perform for you. It’s difficult, if not impossible, to handle all of these tasks on your own as an online business owner. Not only are they highly technical and require a professional touch, there’s enough work here for several full time jobs. Hence the need for an entire dedicated agency to work on your SEO.

Building a brand with eCommerce marketing might seem like an uphill climb, but that’s why it’s so important to work with the right agency. By selecting the right team of experts to help you build an effective SEO campaign that is fully customized to your needs, you will be much more likely to get the kind of results you are looking for.

The Benefits of Working With an eCommerce SEO Agency

So what are the specific benefits you can look forward to if you find the right agency for your eCommerce business?

eCommerce SEO agency benefits

Truthfully, there are many great benefits of eCommerce SEO. Even from a technical standpoint, your website will be optimized and will provide a better user experience. Over time, SEO campaigns tend to increase conversion rates and lead to a stronger business overall.

The following benefits are relative to building an eCommerce brand and might be areas of your business that you are currently struggling with.

Increase in Targeted Traffic

When it comes to marketing, there are several ways to boost traffic. However, site visitors are only valuable if they are truly targeted for your business. Low-quality traffic is not only a burden on your website, it can actually depress your rankings if they bounce too fast.

Instead of just trying to attract any kind of traffic you can get your hands on, it’s much smarter to invest in ways of attracting targeted traffic, and one of the best ways to do this is with properly managed eCommerce SEO services.

Targeted traffic is a massive boon to any brand, and a great sign that your brand as a whole is becoming more recognized and is moving in the right direction. If you are able to bring in traffic that is interested in the products you feature or that often frequents your niche, you are going to see much healthier signals such as a lower bounce rate and even an increase in sales.

This is perhaps one of the best reasons to go after targeted traffic, the sales factor. In online retail, you want to bring in customers that have a high likelihood of actually buying your products. Through a strategic SEO campaign, you can actually choose keywords and create content that is designed to target your ideal customers.

Boost Traffic SEO

As a brand-building tactic, this works wonders. As you appear more often in the search results for queries related to your niche, you’re going to get noticed whether shoppers buy from you or not. As long as you begin appearing more often alongside your competitors, you’re going to enter into the conversation. This can also mean appearing more often in local map listings and in special searches like Google Image search.

More Brand Recognition

In general, you can expect better brand recognition to come from a properly implemented SEO plan for your eCommerce store.

The magic happens in the search results. The more often you appear for important search terms related to certain products, the more often users will take notice of your brand name, the more often they will see your logo, and the higher likelihood that they will take note of what products you have available.

In a way it’s a simple numbers game. Appear more often for more related keywords, and this will naturally lead to a stronger brand that is recognized by more people and that has a greater amount of authority.

Another way in which SEO builds brand authority is through regular blog posting. This is a big one that many store owners ignore because it’s so difficult to write quality blog posts on a regular basis. Many eCommerce merchants don’t even have a blog and think blogging doesn’t matter.

The reality is that Google is constantly looking for site updates and fresh content on your site, especially content that will benefit users. Not only this, properly written blog content will also help provide additional context and authority to the rest of your site, which will help to boost your product and category rankings in the search results. There is literally no excuse not to have a professional blog on your website, as this is a key part of offering a well-rounded experience for your shoppers.

The prospect of writing SEO optimized blog articles is a daunting one at best, however, if you aren’t partnered with a professional eCommerce SEO agency. With the help of an agency, you will be able to regularly publish high-quality articles that are written within the framework of a larger and carefully laid out strategy that is designed to get you noticed in Google and give you that brand boost you’re looking for.

A Better Quality Shopping Experience

A professional SEO campaign will also include much-needed technical updates to your ecommerce website. These include correcting server related issues, empty category pages, meta title changes, site speed optimizations, and other important areas where a poor UX could mean an unsatisfied shopper.

How do you build an attractive brand? By making the shopping experience a pleasant one, of course. This is marketing 101. If your store is professional and fun, and it is easy to find certain products and purchase them without any hassle, your shoppers are going to spread the word about you naturally.

The best marketing is viral marketing and it’s nearly impossible to generate this artificially. To induce it, you are going to want to do everything in your power to make sure your store is properly optimized. No matter which eCommerce platform you are on, a dedicated team of eCommerce professionals will be able to jump into your website and make the necessary technical changes that will produce results.

As far as building a strong brand is concerned, you don’t want to skimp on the quality of your website. Even if you have an amazing product line, if users have to forge a veritable river just to buy from you, your brand isn’t going to take off. If you invest in your SEO, your site will look cleaner and run smoother, which will not only please the search engines, it will make your uses happy as well.

The Best Way to Navigate Through Google Updates

One of the biggest headaches you will face while running an online business is having to deal with Google’s constant algorithm updates. While properly optimized websites don’t really have to worry all that much, it’s of the utmost importance to have a qualified team at your back that is constantly monitoring these changes and making the appropriate adjustments in the background in order to ensure you are in good standing.

Google’s algorithm is designed to help users find exactly what they are looking for, whether it is a product, information, advice, or a service. In the process of adjusting the algorithm in order to make this happen, these “Google updates” can cause upheavals in the SERPs. Even a small error or lack of optimization, or improperly used keyword, can send your rankings plummeting.

Truly the only way to avoid this and having your brand damaged is with the constant aid of a qualified SEO agency. Professional digital marketers that know exactly what Google is looking for will give your store a much better chance at weathering whatever Google comes up with, rather than trying to forge ahead alone in the dark. Don’t risk having your brand suffer due to lack of an understanding of certain Google trends.

The Importance of Investing in Your Store’s SEO

As you can see, starting a full-scale SEO campaign is one of the best ways to help grow your eCommerce brand. However, the kind of results you will get may come down to the agency you select.

This is why you need to place your faith in an eCommerce SEO agency that has a proven system when it comes to getting results for clients. Here at Genius eCommerce®, we have developed a sound approach to search engine optimization that includes on-page optimization, deep keyword research, regular technical updates, and a full-blown brand strategy that is customized for your specific business. Nothing we do here is cookie-cutter, as we create each campaign step by step according to the needs of your business.

Want to start building your brand the right way? It’s time to invest in an agency that actually knows how to put a smart strategy together that will not only help you strengthen your store’s image, but will also help you gain more traffic and sales as well.

If you are ready to get started, give our team of SEO professionals a call at 888.982.8269. We will help you form a strategy that will change the way shoppers see your business.

The Best Amazon PPC Tips For Unbeatable ROI

There are hundreds of options out there to market your products, but few platforms offer as much visibility and authority as Amazon. Despite the competition, it’s more effective than ever to sell and advertise on Amazon, granted you know how to properly optimize your campaigns.

For anyone looking to increase their revenue and improve their eCommerce business as easily as possible, the following Amazon PPC tips will put you on track for more traffic and sales than ever before.

Amazon is Still a Powerful Advertising Platform in 2021

Whether you only dabble a little on Amazon while doing the bulk of your sales on a dedicated eCommerce website of your own, or if you are all in on Amazon and rely on this platform for the majority of your sales, you need a smart PPC marketing strategy.

It can be tempting to create a bunch of unorganized ad campaigns as quickly as possible in order to push traffic to your products and get potential sales, but this isn’t an effective way of generating reliable revenue. One of the issues with pay-per-click advertising is that there in an incredible amount of competition and if you don’t take the time to build a cohesive ad strategy, you’re simply not going to get a decent ROI.

For many eCommerce store owners, advertising on platforms like Amazon is rather costly and doesn’t provide a substantial return. This is mostly due to the fact that the campaigns aren’t optimized properly. You can have great products and a solid brand, but if your advertising is awkward, you’re not going to get many clicks and conversions.

Is Amazon still a great place to advertise? Yes, but you need to make sure you are using the right techniques in your Amazon PPC campaign, otherwise you could be wasting a ton of time and money for nothing.

Effective Advertising Platform
After all these years, Amazon has only grown in relevance. The past year has only made Amazon a more desirable option as more people than ever are shopping on this platform for just about everything. This presents massive opportunities if you are advertising on Amazon correctly.

Use These Effective Amazon PPC Tips

Amazon sellers have a variety of different tools at their disposal in order to improve the effectiveness of their campaigns. Just like Google and other platforms, Amazon’s advertising options have evolved significantly over the years, which means that in order to outbid and outsmart the competition, you need to be using as many of these features as possible.

While you don’t need to become an Amazon guru just to manage a marketing campaign on the platform, it is well worth the effort to utilize the following PPC tips in your advertising strategy. This will help to boost the overall effectiveness of your campaigns and simply make advertising on the platform that much more effective.

Optimize Your Products

The first and possibly the most important tip you want to follow when improving your Amazon PPC is to make sure that your product pages are fully optimized and that they actually provide in-depth information for shoppers.

One of the worst things you can do as an Amazon seller is to send traffic to unoptimized product pages.

What does an unoptimized page look like? Thin product descriptions, a lack of proper keywords, little to no important product data, no tips for using the product, few images or low-resolution images, no product videos or other resources.

On Amazon, shoppers are looking to buy from trustworthy brands that are transparent and that offer a clear value proposition. The days of one-line product descriptions and 2 semi-blurry product images are long gone. Each one of your product pages that you are sending ad traffic to absolutely must be optimized and look the part.

Here are a few points to consider when optimizing your products on Amazon:

  • Do the necessary keyword research for your products, and be sure to include those keywords in the product description and in the title if it makes sense.
  • Don’t keyword stuff.
  • Use long-tail keywords whenever possible, which will help your products get found in the search engines and which will also help to bring in more qualified traffic organically.
  • Make sure your images are high quality.
  • Including a video with helpful tips on how to use your product or what your products look like in greater detail are always welcome.
  • Provide as much information as possible that you think your shoppers will want to know. On Amazon, the more in-depth information you provide, the better.
  • Be mindful of your text formatting. Don’t bunch everything into one paragraph. Instead, use bullets and other ways to separate the text and make it more readable.

The bottom line is that you want to make your products as appealing as possible for potential customers. When users click on your ads, you should leave no doubt in their mind that they are looking at the real deal.

Organize Your Campaigns

Another way you can increase the effectiveness of your Amazon PPC campaigns is to properly organize your campaigns. Are you using the right keywords to target the right products? Are you taking full advantage of negative keywords in your campaigns?

Also, for the sake of your branding and to minimize confusion both on your end and on the user’s end, be consistent when creating your campaigns. Your product titles and descriptions should look similar, as should the look of your ads. It can help to create campaigns around specific product categories or brands, that way you can plan out your keywords better as well.

Work on Your Ad Sets

After a while, the amount of ad sets you have is bound to get unwieldy, which can make your entire campaign less effective. Whether due to overlapping products and categories or simple inefficiency, you want to work on consolidating your ad sets and making sure each of them has a distinct purpose.

Better Ad Sets
Better ad sets mean a better chance at drawing in more customers. Always pay attention to the way you are structuring your ads.

Pay Close Attention to Your Keywords

While doing the necessary keyword research for your product descriptions is a given, you also want to make sure that the actual search terms that you are targeting for your ad are carefully selected as well. This is a make or break area for many PPC campaigns, and one reason why it’s often a smart idea to hire a capable Amazon PPC agency that is experienced when it comes to selecting the right keywords based on prior experience and collected industry data.

For instance, a slight variation of a keyword you are using could have somewhat better intent for your specific product, yet much lower competition as well. The result of using such a keyword would be a lower CPC and likely higher conversion rates as well. As a part of your overarching Amazon marketing strategy, you want to be well aware of the buying intent behind certain keywords, and whether or not the ones you have selected actually refer to your products.

Remember, Amazon wants to match user search queries with the product that best matches their needs. If users click on your ad but then don’t buy or quickly click off, it will signal to Amazon that something doesn’t line up, and you will get outbid. Optimizing your keywords is a must if you intend on running a successful PPC campaign.

Collect and Use Data to Improve the PPC Campaign

One of the best reasons to use platforms like Amazon in order to sell your products is because of all of the data that these platforms provide. By running an ad campaign on Amazon, you will begin to collect a treasure trove of data that can then be used to perfect the campaign over time.

If you aren’t collecting and using the data your campaign provides, you aren’t running an effective campaign. It’s as simple as that.

One of the keys to success with digital marketing is knowing how to leverage data. The information you collect about buyer behavior will help you optimize your entire campaign structure, and will lead to a far better use of your ad spend. The more data you collect, the better you can get an idea as to what you need to do moving forward, which will result in the best possible results.

Don’t Be Afraid of a Little Automation

If you are just starting out and don’t have much data to go on, or if you are simply trying to split test or get a feel for a certain market, you might want to take advantage of Amazon’s auto campaign functionality.

Amazon has a variety of options for running campaigns essentially on autopilot, based on keywords the platform thinks are most relevant for your product. This can actually be a great way to discover valuable keywords and other information that can help you run your own manual campaigns more effectively. One of the other major benefits of running an automatic campaign is simply that it will save you an incredible amount of time. While these aren’t necessarily the best for generating the best possible ROI, if you are a smaller-sized company and don’t have time to perform extensive keyword research or play around with setting bids and other elements of campaign management, this is certainly an avenue to pursue.

Get More From Your Amazon PPC

Now that you have reviewed these Amazon PPC tips, you probably want to get started with optimizing your campaigns. The only trouble is that implementing all of these digital marketing tactics is still no easy feat, even for an experienced Amazon marketer.

From performing extensive keyword research to updating all of your product listings so that they appear polished and professional, it can take a while to do what is necessary in order to improve a pay-per-click advertising campaign on Amazon. Even if you manage to perform some of these tips yourself, you may not be completely confident in your ability to uncover the best keywords or utilize them within the scope of a campaign in order to get decent results.

Another issue is making sense of all of the data that is being collected. Just because you are acquiring data on user behavior and which of your products is doing the best, doesn’t mean you actually know how to make use of this data and translate it into a workable format that improves the performance of your PPC campaigns.

This is why a skilled eCommerce PPC company specializing in platforms like Amazon may be the best way to go if you want to improve your ROI and grow your business. For instance, here at Genius eCommerce we can help you run a more effective campaign in numerous ways. From helping to overhaul your product pages to improving the quality of your ad copy, we know how to get incredible results for businesses.

We understand that most store owners don’t have time to be fiddling around in Amazon all day, trying to figure out what keywords to target or whether or not to increase ad spend or not. This is not efficient digital marketing, and will only result in frustration.
Rather than try and forge ahead on your own, we can help you put together a masterful Amazon PPC strategy that will actually yield great results. Our team of PPC experts will help you weed out under-performing keywords, take advantage of all of the latest Amazon trends, and outbid the competition through ingenious use of keywords, targeting, and product page optimizations.

For eCommerce businesses trying to find their way in a crowded industry, while trying to stay within budget and actually grow, Genius eCommerce has the knowledge and the skill to meet your needs. From eCommerce PPC consulting to full-sized marketing campaigns for Amazon, Google, Facebook, and all the other major advertising platforms, we know how to get businesses noticed and drive revenue with proven techniques.

If you are on Amazon and are having trouble with your PPC ads, it’s time to get in touch with a team of eCommerce marketing professionals. In no time at all, our team of skilled marketers can enhance your campaign, with sophisticated strategies that will save you valuable time and money, and which will even help improve your brand. Ready to learn more? Give us a call at 888.982.8269 and ask for a free PPC audit for your business.

Does eCommerce PPC Advertising Still Work? Here’s 5 Reasons to Start

Pay-per-click ads are one of the oldest and most reliable forms of digital marketing online, but you may be wondering if they are still effective after all this time.

Below we will be looking at 5 reasons why you still might want to invest in eCommerce PPC advertising if you are serious about growing your business. PPC ads give store owners a great deal of freedom and control over the direction they want to go in when it comes to finding success online.

5 Reasons to Start an eCommerce PPC Campaign

Whether you are interested in dominating the top of the Google search results or just want another way to connect with customers and display your most important products, there are plenty of reasons why pay-per-click ads are still one of the most effective marketing tactics at present.

However, the eCommerce digital marketing space has evolved significantly, especially in the past few years. With innovations like Google Shopping ads, complex targeting and remarketing tools, social media advertising, and a wide range of other factors to consider, it’s hard to know exactly which avenue of marketing to focus on or whether or not you are investing your time and money properly.

For PPC specifically, you will find that with a carefully formulated campaign strategy, you can still achieve incredible results. While the tools have changed somewhat and the expectations from shoppers are higher than ever, the fundamental benefits of eCommerce PPC remain the same, some of which we will highlight here.

1. Nearly Immediate Results

One of the first important benefits of running paid ad campaigns is that you can get relatively fast results, especially compared to other forms of digital marketing.

It can take months for an SEO campaign to produce fruit, and building a fanbase on social media takes time as well. PPC on the other hand is lightning fast in comparison. Once you create the parameters of the campaign and actually build the ad, you can turn on the traffic and start collecting data almost instantly.

For eCommerce merchants looking for a quick way to generate traffic and sales, eCommerce PPC advertising still stands as one of the most surefire methods out there.

2. You Can Track Everything

Another reason why PPC campaigns are worth investing in is the unprecedented degree of tracking that can be performed through them. If you are interested in learning more about your users, the performance of your website, how well your sales funnels are performing, or anything else in regards to how users are finding your website and purchasing products, a pay-per-click campaign is basically a must.

Over the years, these different tracking tools that Google and other platforms offer have only gotten more in-depth and useful. We’re at the point now where a savvy digital marketing specialist can pinpoint exactly how a user found your website and exactly when they made a purchase, even if they left and came back to your website days later and made a purchase by phone. So long as the right tracking has been set up beforehand, you can gain an incredible amount of information during the course of a campaign that can help you refine your strategy and maximize your budget.

3. Flexible Form of Advertising

There’s also the volatility of the market to consider when it comes to operating an eCommerce store. PPC advertising gives you the ability to remain flexible and adapt to market trends and buyer behavior. You can also implement new advertising strategies on the fly based on new tools or other features added to platforms such as Google, Bing, and Amazon.

eCommerce is constantly growing, so it’s important that your marketing strategy can grow with it. Smart PPC strategies that can shift in a different direction as needed enable you to take advantage of new information and opportunities as they arise.

4. Improve Brand Awareness

Another important thing to consider for your eCommerce business is how to grow your brand, and this is something paid search campaigns can help out with as well. A poorly managed ad campaign can actually be detrimental to your brand appeal, but if executed correctly, your ads will land with just the right audience and will actually help you build your reputation online.

5. Keep Users Coming Back

Finally, one of the best reasons to use PPC advertising in your eCommerce ventures is because it will help you acquire and retain customers.

Remarketing has taken off as one of the best tools to use in terms of user acquisition and building your online store. These features allow you to serve ads to people who have already visited your website in the past, on a wide variety of platforms.

These days, remarketing has become eerily effective, as we wonder how ads appear as we watch YouTube videos or browse through Instagram that are related to products we searched for on Google only moments ago. Remarketing tactics are proven drivers of revenue and can also help strengthen your brand image if you are managing your ads properly.

Make Your Mark With Professional eCommerce PPC Services

After reviewing this quick list of benefits, it should be clear that PPC advertising is still one of the best forms of marketing for eCommerce sites. Regardless of which niche you are in or how big or small your store is, you can use paid ads to send traffic to your most important landing pages and products, grow your brand image, and simply strengthen your business overall.

To ensure the success of your ad campaigns, it is important to hire a capable eCommerce PPC company that understands the market and that knows how to bid on keywords effectively, craft clickable ad copy, and that is skilled in matters of remarketing as well.

Our Genius eCommerce® team matches those needs perfectly, and can work with you to generate incredible results for your store. Contact us for more details if you are interested in running a PPC ad campaign that will help you outbid the competition.

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