2021 Shopify Marketing Plan: 3 Powerful Growth Strategies

Launching an online store has never been easier, with the help of user-friendly eCommerce platforms such as Shopify. However, just because you are able to open a store doesn’t mean anyone will actually be able to find your products and buy them.

Success in eCommerce is often dependent on how well you can promote your products and get your name out there, which means you need a foolproof Shopify marketing plan that can help you build a customer base and grow your brand.

The problem with digital marketing is that there are dozens of different tactics and hacks floating around out there that can lead you astray, wasting your time and money. Rather than chase a hundred different ideas, you need to narrow your focus on a handful of proven marketing techniques that will actually yield results.

If you want to grow your business you have to go with what works, and execute efficiently.

The following growth strategies are based around the most reliable avenues of eCommerce digital marketing, and will help you grow your Shopify store effectively.

How to Grow Your Shopify Store Properly

While it might be tempting to implement every fresh new marketing strategy you come across in order to build your brand and increase traffic and sales to your Shopify website, this is not only time-consuming but in most cases ineffective as well.

Shopping on Social Media
A simple and effective marketing strategy will help users connect with your brand, which will result in more traffic and sales, as well as greater brand awareness.

In order to find consistent success, you need to consolidate your marketing tactics and follow a more narrow path that is focused on tried and true methods of growth. While this may seem less glamorous than jumping on board with the latest trends and marketing masterclasses, it’s ultimately what will get you the best results, especially in the long term.

Here at Genius eCommerce® we have a solid 3 lane approach to Shopify marketing that includes comprehensive eCommerce SEO, agile pay-per-click advertising, and social media management that is based on building an active shopper base.

Let’s dissect each of these 3 areas of eCommerce marketing to better understand why they are so important to focus on and how they

Shopify SEO: The Backbone of Your Growth Plan

For many store owners, search engine optimization remains an enigma. What keywords to focus on, what kinds of content to create, what site improvements to make. It can all seem a little daunting.

You will even read articles that say things like Shopify isn’t good for SEO or that you need certain special plugins, or that you need to follow this one special technique that some marketer invented last month.

Needless to say, the majority of all of this information is wrong. In fact, SEO is still the kind when it comes to eCommerce digital marketing, and should comprise the backbone of any full-scale Shopify marketing strategy.

The reason for this is that nothing can quite compare to organic traffic and sales. When users are searching for a specific product and your website pops up, that’s incredibly powerful. You could make the argument that nothing else in the world of marketing compares to those top spots in Google at the moment.

Simply from a brand awareness standpoint, SEO carries incredible weight. The more your website and branding appear in Google search results, the more recognized you will become within your niche. This can be accomplished through careful implementation of certain on-page optimizations, keyword research, and a solid linking strategy.

Despite all of the zany SEO trends that are out there, the truth is that the same timeless techniques are what will provide you with the growth you’re looking for. Here are the general guidelines you will want to follow:

  • Perform comprehensive keyword research that takes into account your industry, your competitors, search intent, user shopping behavior, and your specific products.
  • Develop a content strategy based on these keywords. This means adding the keywords to relevant pages on your website, into optimized blog articles, and in meta titles and descriptions as well.
  • Make sure your navigational hierarchy, categories, and links all make sense. Users should be able to easily navigate your Shopify store in order to find what they are looking for.
  • Optimize for speed and efficiency throughout your site. While page speed isn’t everything, a slow website can lead to more bounces, which Google may take as a sign that your website doesn’t offer a polished experience.
  • Provide value that extends beyond your products. Your website should be informative, offering tips, behind-the-scenes information on your brand, giveaways and contests, how-tos, and more. You want to be the go-to authority online for your products and perhaps even your niche entirely.
  • Formulate a backlinking strategy. This is difficult without the weight of a skilled Shopify SEO agency behind you, but ideally you will want to connect with other websites in your niche and reach out to them for backlinks. You will also want to get listed in local business directories and other 3rd party websites. This is what will help raise your domain authority.
  • Keep tabs on your growth and be agile in your approach to SEO. BE willing to prune content, add value to underperforming pages, create proper 301 redirects when removing or changing pages, and address server errors and other issues as they arise in Google Search Console.

Obviously, pulling all of this off without the help of a dedicated team of Shopify marketing professionals is a tall order, which is why we recommend hiring a capable agency to help you manage your SEO for you. Even if you have a marketing background, eCommerce SEO is not something that can be managed by one person alone, nor is it something that should be addressed without a carefully crafted strategy in place.

Scaling With Smart Shopify PPC

Of all of the different marketing activities you are bound to perform for your online store, PPC is the most likely to generate quick results.

It’s not even all that difficult to see a decent return with eCommerce PPC if you know a little about targeting and how to write convincing sales copy. The trick is maximizing your budget and using PPC ads to actually scale and grow your business.

Creating an ad strategy that is cost-effective and that truly represents your brand can be somewhat challenging. This smart approach to PPC requires a deeper understanding of your target audience, better-worded ads, and a more dynamic strategy overall that makes use of all of the different tools that platforms such as Google and Amazon have to offer.

The trick with getting the most out of PPC isn’t often in the ads themselves, but in the angle you take with the entire campaign, as well as the finer targeting details. A skilled digital marketing agency that understands your audience and industry will be able to create a more nuanced campaign that can help stretch your budget, get more conversions, and even improve your brand appeal.

Looking at your ad campaign as simply a way to generate traffic is too short-sighted. PPC can be used as a powerful growth tool in the right hands, but there’s more to it than simply spending more money or adjusting your targeting. You may need the help of a professional team of PPC experts that specialize in eCommerce to see the kind of results you want.

Launching an eCommerce Social Media Strategy

Your Shopify marketing efforts shouldn’t end with just SEO and PPC. Though it can seem daunting at first, social media offers an incredible opportunity to grow your business, through increased customer loyalty, brand awareness, traffic, and sales.

Users on Social Media
Millions of users are on social media. It’s your job to connect with them and help them find the products they are searching for. A smart social media plan can help make this happen.

The key here is to find a marketing company that knows the difference between ordinary social media management and eCommerce social media marketing services. Everyday management might seem beneficial when in fact for most businesses it’s just a waste of money and doesn’t actually move the needle when it comes to producing actionable results.

You could opt to spend money on certain social media platforms but this is always necessary. You should use paid advertising to supplement your marketing efforts, not as a strategy all its own. You still need that organic engagement in order to build a strong and dedicated audience.

If you want to properly grow your Shopify store, you need to utilize the power of social media marketing, which extends beyond mere Facebook ads and influencer marketing. You need a sound eCommerce-centric strategy that builds your accounts and pushes authority to your online store. This way you will be able to start increasing your organic presence while creating digital assets for your brand, which is ultimately one of the best reasons to be on social media in the first place.

Which social media platforms should you be focusing on, however?

Although there are quite a few viable candidates out there, with new platforms popping up every year, there are only a select few that you will want to set your sights on for eCommerce purposes specifically. Typically, these include Facebook, Instagram, and Pinterest. If you operate an online store, these are the three platforms you need to be on.

Compared to the clear benefits of SEO and PPC, you might be wondering why social media is worth using at all. Is it actually worth incorporating into your digital marketing campaign?

  • Social media is the best way to communicate your brand online. Oftentimes users will trust an Instagram page more than they will an actual website or online store.
  • Users associate active social media accounts with authority, trustworthiness, and legitimacy. A lack of a social media presence is a red flag for some people.
  • Social media puts a human face on your brand and business. You can use these platforms to easily connect with your customers and build relationships.
  • Social media opens up alternative sales channels.
  • Platforms like Instagram and Pinterest can help you spot trends and adjust your content strategy accordingly.
  • Social media can be used as a growth monitoring tool. Without getting bogged down in vanity metrics like follower counts and impressions, these platforms can help you easily see how much engagement you are getting, the overall sentiment toward your products and brand, interest levels in certain products, and are a reliable place to ask for feedback from your audience.

At this point, there’s no reason why you shouldn’t be using social media if you are trying to grow your Shopify eCommerce business. The right approach is necessary, of course, because ordinary social media management is unlikely to get you anywhere significant. A talented marketing agency that appreciates the value of social media and the right techniques to use for growth, will be able to make a difference for your store.

The Ultimate Shopify Marketing Solution

Your eCommerce business needs to be carefully cultivated in order to scale the way you want it to. No matter what your specific goals are, this still means that your marketing tactics need to be created thoughtfully, with reliable methods that are proven to work.

To create marketing strategies of this caliber, you need to be aware of all of the latest eCommerce trends, you need to be adept at all of the different marketing tools that are available, in-depth knowledge of Shopify is a must, and you need to have a workable system in your pocket that gets verifiable results.

We cover all of those key points and more. Genius eCommerce® is about developing powerful growth strategies for eCommerce businesses, using full-scale SEO campaigns, agile PPC plans, and social media marketing as well.

If this sounds like what you need in order to get your Shopify marketing plan on track, give us a call at 888.982.8269. Our team of eCommerce experts will work closely with you to develop a strategy that is customized to your industry, brand, and audience. We don’t do cookie-cutter here, and you can’t afford to go with such a pat solution if you want to grow your business and increase sales. Give us a call today and unlock the full potential of your Shopify website.

What to Look For in a Professional eCommerce PPC Company

What is PPC management and why does your eCommerce business need it? To put it simply, running effective ads that actually build brand awareness and generate revenue is not a simple task. To get the best results with your digital marketing, you need a qualified eCommerce PPC company that has decades of collective experience when it comes to advertising online.

Let’s take a look at some of the most important factors to watch for when shopping around for a suitable marketing agency to help you manage your ad campaigns.

Knowledgable in Different Platforms

The success of any eCommerce marketing campaign will often hinge on how well a strategy lines up with a particular platform. The general functionality of platforms such as BigCommerce and Shopify share many similarities but each has different back-end interfaces and quirks that separate them.

If your team isn’t knowledgeable about your specific platform, this can hinder everything from the installation of Google Analytics tracking codes and Facebook Pixels, to simple on-page content changes. Before hiring a PPC management company, you want to look at their past work and make sure that they have extensive experience with all of the major eCommerce platforms.

Skilled in Other Areas of Digital Marketing

Another key aspect of a professional PPC company will be their expertise in other areas of digital marketing. Sure, a self-styled “ad agency” may be able to provide adequate services, but as soon as you want to start improving your SEO or branching out into social media or email marketing, an agency like this may falter.

Ideally, you want all of your digital marketing services housed under one roof. This way, your campaigns will be synthesized and will feed off of each other. Each area of your digital marketing will be connected, sharing important data points. You will also be able to form a more holistic strategy that actually grows your brand instead of working through the lens of one singular goal.

There are many agencies that offer simple “ad services,” but often these are lacking in vision and scope. You want an agency that not only provides robust PPC services, but comprehensive SEO services and other important areas of digital marketing as well. This will give you the best chance at succeeding, especially in tough niches.

PPC Sales Numbers
Sales are definitely important, but a skilled PPC agency will be able to build a strategy that encompasses so much more.

Focus on More Than Just Sales

Getting more sales is one of the obvious and most sought-after goals of any PPC campaign, but they aren’t everything. This short-sighted approach may garner results, but in order to get to that next level, you will need to put together a larger strategy that prioritizes long-term growth and brand-building.

The PPC company you select should be adept at creating in-depth marketing plans that are focused on getting more than just traffic and sales. More revenue is always a good thing in eCommerce, but you should be concerned about the big picture if you want your business to thrive.

A skilled eCommerce marketing team will be able to work with you to map out a broader gameplan that will encompass brand appeal, website functionality, shopper satisfaction, page one search results for important keywords, growing your email list, and more. Even if you are primarily concerned with pay-per-click advertising services, you can still accomplish many of these goals using such tactics, if your marketing team is knowledgeable about what they are doing, that is.

Will Provide a Complete Strategy

Continuing on the sentiment of targeting broader goals, one of the most important factors in determining your agency of choice should be their ability to build out a complete and robust strategy for your business.

Marketing should not be so shallow that all it takes into account is mere traffic and sales. While important, these metrics come and go. New competition, changes in Google algorithms and various shifts in the eCommerce landscape can all have a negative impact on your traffic and sales in the short term. However, a strong brand and a dedicated follower base will carry your business through tough times and help give you a powerful foundation that will actually enable you to grow.

Look for forward-thinking marketing agencies that are strategy-orientated and are concerned with more than just vanity metrics. This way you know you are in good hands, because long-term growth and success will be baked into the PPC services you receive.

The Ideal PPC Company For eCommerce Marketing

Want to experience this kind of brand growth and finally get a handle on your PPC ads? We are here to help you form a powerful eCommerce marketing strategy that will not only help you generate more traffic and sales, but will also help boost your business higher than it’s ever been before.

Genius eCommerce® is a PPC company that specializes in eCommerce digital marketing and knows just how to get the most out of every platform. Not only that, we are skilled at running ads everywhere that matters: Google, Amazon, Bing, Facebook, and more. Our reviews speak for themselves: we are the leaders when it comes to eCommerce PPC.

Stop trying to manage your ads without a professional hand. Call us today at 888.982.8269 and talk to one of our PPC experts.

eCommerce Digital Marketing Strategies You Need to Start Using

You are probably already sinking time and money into pay-per-click ads, an email newsletter, social media posts, and maybe even some SEO. However, these vanilla techniques will only get you so far, especially as the market gets more competitive with each passing year. You need powerful eCommerce digital marketing strategies that will actually produce profitable and beneficial results.

Digital marketing is essential if you want your online business or eCommerce store to succeed, but to achieve the best possible results, you need to be smart and flexible in your approach.

We put together this guide to help store owners understand how to promote their businesses by properly leveraging new and exciting digital marketing opportunities. Some of these techniques may be familiar to you, others not so much. What’s important is that you do your research into these methods and take action, because the most important thing to remember about marketing is that you have to be consistent.

Digital Marketing is Rapidly Changing

The first point that should be noted in regards to your marketing efforts is that the entire field of digital marketing is currently undergoing rapid and dramatic change. While old staples such as Google ads and organic social media outreach are still perfectly relevant, new platforms and strategies emerge seemingly every week, and if you aren’t utilizing at least some of them, your business is bound to get left behind.

One of the key differences between the marketing strategies of yesteryear and what’s currently popular, is the high degree of customer interaction and engagement that is now expected across the board. From a marketing standpoint, you have to ask yourself, how well are you communicating with prospective shoppers and long-term customers alike? What are you doing to not only improve sales but establish relationships?

Shoppers want to feel like they are a part of something. The idea of brand appeal itself has changed. Rather than simply supplying a reliable product, a brand has to provide shoppers with a complete experience. How easy is the shopping experience? How relatable is the content they share on social media? Is their email newsletter worth subscribing to? Do they do live streams or engaging blogs?

You might think some of this kind of content is irrelevant in eCommerce, when in fact these strategies could be what puts your online store on the map.

If you want your eCommerce business to prosper, you need to be ahead of the curve and change with the times.

Get Creative With Your eCommerce Digital Marketing

You don’t want to be doing what everyone else is doing when it comes to your digital marketing. If you are relying on the same techniques you and your competitors were using 5 years ago, there’s a good chance that there is a massive disconnect between you and your shoppers.

There is a certain expectation these days for people who shop online. Anyone can log onto Amazon for instance and shop until their heart’s content. What are you doing to stand out and offer a better experience? More importantly, what are you doing to connect with your shoppers?

Online shoppers don’t just want to be sold to, they want to be inspired. All of your eCommerce digital marketing needs to reflect this, from the content you post on social media to the way you approach your SEO.

Are the marketing strategies you are using creative? Do they help your business stand out compared to your competitors? Consider the following points:

  • What social media platforms are you using and are you leveraging all of the features on these platforms?
  • How sophisticated is your paid advertising strategy?
  • How much keyword research did you perform in order to come up with your SEO strategy? Are you targeting what your competitors are, and is your content better?
  • Is your SEO and PPC strategy eCommerce-centric?
  • Are you focused solely on trying to get people to buy your products or are you investing time in providing free value in your marketing?
  • Would you be moved to purchase a product or inspired to care about a brand based on the current tactics you are using?

Creativity and innovation should drive your marketing efforts, which is why it’s often more effective to invest in an eCommerce marketing agency that has plenty of experience when it comes to developing comprehensive strategies as opposed to basic cookie-cutter plans.

Let’s take a look at a few digital marketing strategies for eCommerce that you should think about adopting as soon as possible if you want to give your business a competitive push.

Effective eCommerce Digital Marketing Strategies to Consider

There are hundreds of different avenues to consider when talking about digital marketing. From running ads on YouTube to viral Tweets, press releases, backlink outreach, and Facebook groups, there is truly endless opportunity out there.

The question is, what methods are actually effective and worth investing your time and money into so you don’t get overwhelmed? It’s virtually impossible to try and pursue every avenue of marketing that’s available, so knowing which ones are the most viable is a huge advantage.

An Aggressive eCommerce SEO Campaign

The first arm of any innovative digital marketing campaign is a sophisticated SEO campaign that is well thought out and aggressive in its approach.

There is a good chance that your competitors that rank higher than you in Google are already pulling out all the stops with SEO. There are no more “accidental rankings,” especially in eCommerce, which is fiercely competitive.

What does this mean for your eCommerce marketing strategy? You need to make sure you are covering all aspects of search engine optimization, from in-depth keyword research to a smart content strategy that relies on SEO-driven blogs and powerful backlinks. Everything from on-site SEO and technical updates to careful competitor monitoring need to be considered.

It’s important to make sure that you are not dropping the ball with your SEO, which is why we highly recommend getting the help of a dedicated eCommerce SEO agency like us if you intend on ranking successfully for your desired keywords. SEO is one of the most potentially lucrative and impactful arms of digital marketing for online businesses, but it only works if you invest accordingly.

Tell a Story Using Social Media

Most eCommerce businesses are already using social media to one degree or another, but are you using it to its fullest extent? Social media platforms such as Facebook and Instagram are not just for posting nice pictures and sharing updates.

Complete Marketing strategy
Your customers want to feel like they belong to something. Tell an engaging story within your marketing strategy in order to create a sense of progression and build onto your brand image.

To get the most out of these platforms, you should learn how to tell a story that your customers can relate to. It doesn’t matter what your goals are for the post, whether you are providing some insight into your packaging methods, exploring customer opinion on a new product line, or simply letting your social media fans experience a part of your little world, you should always keep the storytelling element in mind.

Your fans want to know what is going on behind the scenes with your business, what you are doing in your daily life, how you operate your store, the trials and tribulations of running your business. For many users on social media, this kind of content is far more important than the products themselves. Unless you are in some kind of exclusive niche or have really cornered the market on a certain product, the element that is really going to set you apart from the crowd is your brand.

And to formulate a powerful brand, you need powerful and relatable digital marketing techniques that will help to promote real engagement and get people thinking about your cause.
Which social media platforms are best for telling a story? Try leveraging Facebook and Instagram stories, as well as TikTok, for this purpose. You can add a wide range of quickly digestible content this way, while telling your unique story. The best part about the “story” format is that it is featured more prominently in feeds, so your content has a better chance at being seen by your loyal fans.

Instagram itself is a great place for sharing a “behind the scenes” look at your business through visual storytelling. You don’t have to limit yourself to product photography or sales promotions. In fact, you are much more likely to spark genuine interest in your business by posting something heartfelt and personal rather than simply promoting a product. This way you make that real connection which in turn translates into sales later down the line, as well as a loyal customer.

Advertising With a Purpose

If the only goal of your eCommerce PPC is to get clicks and sales, you are going about it all wrong.

Look at paid advertising as a way to get in front of prospective customers, which is at times difficult to pull off organically. This is a rare opportunity to promote your brand message and strengthen your image. When used correctly, PPC ads can be used for so much more than just pushing traffic.

Think about how you can tell a unique story or provide value with your ads. It doesn’t matter which platform you are advertising on. Even Google ads offer a little room to get creative and share your personality with prospective customers. You don’t want to offer up the same old copy and graphics that users have seen a thousand times. Creativity and purpose will get you far here.

Be Your Own Influencer

Have you heard of influencer marketing? We have written quite a bit about it in the past, because it is one of the fastest-growing ways to promote your products and make connections in certain eCommerce niches.

However, you don’t always have to perform influencer outreach just to leverage the influencer “space.” Have you considered positioning yourself as an influencer in your own niche?

Becoming an Influencer
You are your own best influencer. Position yourself as an expert on your products and industry and promote yourself throughout your digital marketing to bring depth to your business.

As an eCommerce business owner, you have the rare opportunity to put yourself in the spotlight and become an authority in your industry. You can do this by routinely sharing your wisdom and personal story on social media, writing about your journey in blogs, offering workshops and live streams, and simply being an active participant in your own niche.

Over time, shoppers will become familiar with who you are and you will become your own marketing tool. Not only will users search for your products, but they will also search for you as well, because they know you are a trustworthy source of information.

Remember, people resonate with people more than they do businesses and brands. If you have a lot of great information to share, don’t do it “through” your business alone. Position yourself as an expert in your field and actually promote yourself by offering what you know to the world. People will attach themselves to your cause and become long-time customers.

Explore New Platforms to Gain an Edge

While there is certainly some wisdom in being where your competitors are, there’s also reason enough to explore where they aren’t, as well. This could mean venturing into the unknown, onto social media platforms that you have never used before.

If you are interested in staying ahead of the competition and also ensuring that your business is aligned with current trends, it might pay off to establish yourself on new channels. Platforms like Pinterest, TikTok, Telegram, and even Reddit all offer exciting ways to potentially reach new customers and build your brand.

While a new or obscure platform doesn’t necessarily guarantee more attention or more traffic to your website, you do want to be aware of current trends and make genuine efforts to connect with your customers. Knowing where your customers are and reaching out to them in places where they are comfortable is also an important part of eCommerce digital marketing. If you are only limiting your marketing efforts to Facebook and Twitter, for instance, you could be unknowingly limiting your reach where you could otherwise be making easy gains.

How to Create a Powerful eCommerce Digital Marketing Strategy

All of these different platforms and techniques might be somewhat beyond your bandwidth or capacity to explore, and that’s understandable. After all, digital marketing is a massive arena that is always shifting. It can be difficult to even know where to begin, which is why it might be worth your time to give us at Genius eCommerce® a call.

We are an expert eCommerce marketing agency that truly understands what customers are looking for. We drive results using comprehensive strategies that address all aspects of marketing. We cover everything from full-scale SEO campaigns to new and refreshing areas of promotion and sales such as Facebook and Pinterest marketing. If you want to get your name out there and strengthen your eCommerce brand, we’re the team to contact.

Key Benefits of Email Marketing For eCommerce Stores

Success in eCommerce depends on a number of factors, including a sound marketing strategy. One underused method for driving sales and improving brand appeal is through the use of email. Despite what you may have heard, there are numerous benefits to email marketing that can help you improve your business, if approached correctly.

If you are in the process of growing your eCommerce business and want a viable way to strengthen your brand, increase traffic to your website, and bring in more revenue, a digital marketing campaign that focuses on email outreach might be the solution. This quick guide outlines just a few of the key benefits of using email in your eCommerce marketing strategy, and why this is still one of the best ways to promote your brand.

Is Email Marketing Still Effective?

The first question you might be asking yourself is whether or not email marketing is even still effective. Do businesses really still collect emails when other forms of digital marketing like SEO and social media have completely changed the way we think about connecting with businesses and performing lead generation?

The answer is, mysteriously enough, that email marketing is still booming. Despite the fact that many of us profess not to use email all that much, it’s still a mainstay and produces shockingly good results, especially in certain niches. Not only is an email marketing campaign a great way to simply drive traffic to your products, but there are also a variety of other benefits of it as well, which we will go into greater detail about below.

Even after all this time, shoppers are quite receptive to emails when they volunteer to get them, and when the emails in question actually provide value and don’t spam. For business owners looking for a way to improve their brand and simply engage customers, this is an effective form of eCommerce digital marketing that you can’t afford to overlook.

Get More Sales For Your eCommerce Business
Email marketing can be an effective way to connect with customers and generate sales.

The Most Important Benefits of Email Marketing

So how does email marketing benefit your business specifically? It’s worth noting here that email is a very different format than what you may be accustomed to with digital marketing. In order to provide your email list with value and make them feel like a part of a community rather than simply a potential customer, email campaigns have to be crafted in such a way that they drive action but also build trust. Some find it difficult to get the balance just right, which is why it’s often worth letting a professional marketing agency handle them.

Effective Way to Drive Conversions

The first key benefit of email marketing has to be its ability to improve traffic and conversions. If you have carefully cultivated an email list that trusts you, an email blast becomes a powerful means of instantly receiving an influx of qualified traffic to your most important offers.

This is key because we’re not talking about cold leads here. These are shoppers that already have some knowledge of who you are as a brand or company, and theoretically have some kind of rapport with you already. If you have treated your list with respect and understand how to message properly using email, then you are set up well to be able to generate conversions with an email campaign. Undoubtedly this is one of the best reasons to utilize email in your digital marketing strategy.

Great Way to Connect With Your Customers

In that regard, it’s not all about conversions. In order to cultivate a successful brand online, you have to put time into your audience. Sure, social media is a great way to instantly talk to potential and former shoppers, but an email list provides a kind of exclusivity that fosters a better connection than what can be achieved with social media platforms.

Being on an email list is almost like being a part of a club. You get exclusive access to their email newsletter and special sales and deals. While anyone can join, of course, there’s something special about knowing that you are part of a limited pool of people and that only a select few have access to such offers. This feeling of exclusivity is part of what makes email lists so potentially rewarding for eCommerce businesses. Email provides an easy way to get feedback on the shopping experience and openly communicate with your customers in a way that feels much more targeted and personal than through social media.

Announcements and Sales

Speaking of sales, making announcements through email campaigns is one of the most useful reasons to build a list in the first place. It can be difficult to make it known that you are running a specific sale or have a special deal running. You can place a banner at the top of your website, and make announcements on social media, but there is no guarantee that customers will visit your socials or your store and see the message.

An email campaign on the other hand allows you to send a message directly to your list, alerting them that you have a special sale going on or bringing other important information to their attention. Since most people check their email at least once a day, you are almost guaranteed to get the attention of your most diehard customers within 24 hours. This is one of the clear benefits of email marketing that can help improve your business if utilized responsibly.

An Audience You Own

This last point is also important and is perhaps the most important benefit of all. The fact that you “own” your email list is incredibly important. At the end of the day, we are all at the mercy of various companies and corporations that technically own much of our digital presence. Whether it’s a super popular social media business page or the host your store is on, you have no control over these digital entities. If the majority of your audience communicates with you on Facebook and the whole company suddenly goes under for whatever reason, can you say in good confidence that you would be able to pick up where you left off somewhere else?

An email list is yours. Even if you use one specific service, such as MailChimp for instance, they don’t own your list, their service is merely a tool you use to send emails with. You can take your entire list and “move” it someplace else, if need be. This is the real power of email marketing for eCommerce, because it provides a means of reliably building a following that will stay with you no matter what platforms you use or what changes online.

Not sure about handling a full-scale email campaign by yourself? Don’t worry, you don’t have to. If you want to take advantage of everything that email marketing has to offer when it comes to your eCommerce business, simply get in touch with our marketing team here at Genius eCommerce® and we will be happy to manage your campaign for you. Our eCommerce marketing experts know how to implement best practices that ensure your list is treated with respect, while harnessing the power of this marketing channel to drive more sales. Give us a call at 888.982.8269 to get started.

What is eCommerce PPC Management and How Can it Benefit Your Business?

No matter what goals you have for your online store, you need a powerful digital marketing strategy working in the background to make these goals a reality. Without a concrete plan in place, it will be difficult to get traffic to your website, make sales, or build your brand.

Pay-per-click advertising may be one of the best marketing avenues to take if you are interested in reliable traffic and conversions. Professional eCommerce PPC management services can help you develop an effective strategy, by pinpointing knowing how to properly target your audience and find lucrative opportunities that you would otherwise miss.

Without clear direction, PPC advertising can seem like a waste of time and money, but in the hands of a professional eCommerce marketing agency, running ads on platforms like Google and Facebook can not only help skyrocket your sales, but help you develop your brand and get your name out there as well. This guide will walk you through some of the benefits of advertising for eCommerce and what to look for in a PPC management company, so you can finally start generating a reliable profit with your online business.

Why PPC Advertising is so Effective

Every form of digital marketing has its benefits if approached correctly. PPC can be extremely effective because you can directly target your potential customers and grab their attention even if they have never heard of your business or products before.

Unlike search engine optimization, which can take months to get going, PPC is a more direct approach. In the hands of a skilled PPC marketer, ad campaigns can be constructed for a variety of purposes, including sales and lead generation, regardless of how long you have been in business or how large your store is. As long as you find the right keyword or audience opportunities and know how to craft an attractive ad, you’re in the game.

PPC is also effective because it allows store owners to take advantage of the moment as well as changes in trends, which can happen rapidly in certain industries. You can spin up or drop an ad campaign in Google or Facebook in literal minutes if you know what you are doing, and decide how much you pay per ad or how long you want to run the campaign for. This can be incredibly powerful and gives store owners an unprecedented amount of control over who sees their products and under what conditions.

For instance, a viral video on a platform such as Instagram or TikTok could suddenly popularize a product overnight. This happened recently with the brand Ocean Spray, known for its cranberry juice, but certainly not a company known for being in the spotlight.

However, a viral video on TikTok featuring a man skateboarding around to a popular Fleetwood Mac song while chugging on some Ocean Spray cranberry juice, singlehandedly jolted Google searches for the term “ocean spray.”

Google Trends Ocean Spray

This is the power of viral marketing that can be leveraged using a well-timed and expertly managed PPC campaign. If you pay attention to trends, you can easily launch related ad campaigns that get hot products in front of more users as fast and efficiently as possible.

Another reason why eCommerce PPC is so useful is that you can easily adapt your ad campaigns to the state of your business. Having a slow month but have the excess money to push your ad spend in order to recoup? You have the power to do so. Want to run a flash sale because it’s your 2 year anniversary in business? Go right ahead. Want to pull most of your ads because you are changing up your inventory and want to get things squared away before pushing users to your website unnecessarily? You can do that as well.

PPC simply offers an incredible amount of control, not only in terms of pushing your products but also when it comes to building your brand as well. Professional-looking ads convey authority and can even help shoppers connect with you as a company. This is especially true on social media platforms like Facebook and Instagram, where users can actually interact with your ads directly, commenting on them or reacting to them.

Best eCommerce PPC Platforms

When it comes to running ads online, there are a wealth of platforms to choose from, depending on what you are selling or your style of business. Not every platform is going to automatically be ideal for every eCommerce store, so it’s important to familiarize yourself with the best ones and go from there.

A skilled eCommerce PPC management company would be able to help you identify which platform is best for you based on certain criteria such as how “visual” your products are, how large your budget is, and the specific nature of your audience.

Google Ads

The king of PPC, Google has been around forever and still accounts for a large share of the PPC market. Part of the reason for this is simply because Google is still massively popular and has become an essential part of our everyday lives. If you want to know something or buy something, Google is where most people turn for the answer.

While Google has become extremely competitive and therefore expensive, if you know your audience and have discovered workable opportunities such as a popular keyword that hasn’t been targeted by other businesses in your niche yet, you can still use Google to drive plenty of consistent traffic to your website.

Google provides a ton of different tools and types of ads, which also makes it valuable for store owners. Between basic search ads, Google shopping ads, YouTube ads, display ads, and remarketing options, Google stands as the best all-purpose advertising option online that can serve just about any business well if used under the guidance of an experienced eCommerce professional.

Google Search

Bing Ads / Microsoft Ads

While Bing isn’t as prominent as Google, it is still a widely used platform due to it being the default search engine across the Microsoft landscape. The default search function on the Windows task bar utilizes Microsoft Search, along with other services such as Xbox Live.

Many of the targeting and audience features present on Google are here as well, although where you can display these ads is somewhat more limited. You are still gaining access to millions of users who are searching for certain products and services, so if you want to be well-rounded in your advertising efforts, don’t count Microsoft out of your strategy.

One point that is worth noting about Microsoft Ads is that it is somewhat less competitive than Google, which means that for certain keywords and in certain situations, an opportunity that would be out of your reach on Google may be within your budget on Microsoft.

Amazon Ads

What used to be a small corner of the Internet reserved for online books is now one of the most visited websites on the planet. Not only is Amazon one of the driving forces in eCommerce at the moment, but it also presents powerful opportunities for advertising and remarketing, as its ads seamlessly flow with the general layout of the website itself. In other words, Amazon has developed a system that is very favorable to its own merchants, because ads on Amazon rarely appear spammy or out of place.

With a generous amount of targeting options and plenty of room for visual creativity and brand appeal, Amazon can be a powerful tool in your marketing arsenal if you are using Amazon to sell your goods.

Facebook and Instagram Advertising

This popular social media platform has become an advertising powerhouse. Part of the reason why Facebook has become such a successful advertising platform is because of the extremely detailed targeting that can be performed with it.

For years, Facebook has allowed users to fill their profiles with everything from TV show preferences, to education, employment information, hobbies, relationships, and even eating habits. There are millions of data points that exist on Facebook that marketers can sift through in order to find incredible opportunities that convert extremely well.

What also stands out about Facebook as a platform for advertisers is that each of your ads includes a powerful media element, either a photo, slideshow, or video, and has all of the functionality of an actual social media post. This means that users can not only react to it with a “like” or comment on the post, but they can also click on your page’s name and follow it to your Facebook page, which is great for building a following.

Instagram and Facebook are now integrated, and advertising on Instagram works much in the same way as it does on Facebook. In fact, any ad that you create through the Facebook Ad Manager, you can push to Instagram.

PPC Graphic Design

The gist with Instagram is that it is a more visual platform than Facebook and has a somewhat younger and more trend-aware audience. Not every kind of ad you place on Facebook would do well on Instagram, and vice versa. Adept eCommerce PPC management may be necessary in order to determine which of the two platforms would better suit your products and brand.

Pinterest Advertising

As a visual platform for eCommerce marketing, there is nothing that compares with the power of Pinterest. The platform itself is often used for collecting ideas and “window shopping,” and each post, or pin, can be saved for a later date. Advertising on Pinterest can be incredibly effective because every boosted pin looks just like any other, and with the right sales copy and graphic details, you can make sure your pins stand out and get clicks.

Pinterest is a niche-specific platform however, so it’s not all that effective for certain industries. Every eCommerce store won’t be able to find a home on the platform, but this can actually work in your favor if you do happen to be one of the businesses that can take advantage of it. Less competition and a more focused user base means a higher rate of engagement and better conversions.

The Basics of PPC Management

If you decide to let an eCommerce PPC company handle your advertising efforts, there will help you to understand the ad creation process and how it can be broken down into several stages. PPC experts know how to compartmentalize each area of pay-per-click advertising and have specialists that work on each particular step in the process.

Knowing Your Audience

The first step toward crafting an effective eCommerce advertising campaign is having a deep understanding of your target audience. A skilled PPC agency will work with you closely to learn who your target audience is, and will conduct extensive research into your industry, in order to determine the best platforms for your campaign and any possible opportunities that might be there.

Having a firm grasp of an audience or target market is the driving element behind an effective PPC campaign and the part that most marketers and businesses miss. You don’t want to use the “wide net” approach and simply hope to get anywhere with your marketing. This is how businesses wind up spending thousands of dollars a month on PPC yet never see a decent return.

Finding The Right Keywords

The next step after determining the audience is developing a proper keyword strategy. This is most applicable to platforms like Google, which hinge on proper keyword discovery. A skilled PPC agency will be able to drill down past the generic keywords and unearth valuable opportunities that can get your ads in front of more eyes, and more importantly, more shoppers that are looking for your specific products.

Anyone can create an ad and get it in front of a bunch of people with generic keywords, but it takes an eCommerce professional to pinpoint money-making opportunities and act on them.

Putting an Attractive Ad Together

The last phase of an eCommerce campaign is of course the construction of the ad itself. There is indeed a science behind creating clickable ads, no matter what platform you are using. Whether this means witty or informative descriptions on Google, or a stunning photo that sends a specific message on Facebook, you need a rock-solid ad if you want a chance at converting.

Even if you target the right audience, a lackluster ad is not going to move the needle and get you proper return on investment. This is why you need a knowledgeable agency that has years of experience when it comes to creating PPC ads, because they know what works and what doesn’t, and have the data to back up their findings. Only after running hundreds of ad campaigns can you possibly have a full grasp on market trends and user behavior. This is the kind of experience you get when you invest in the right eCommerce PPC services.

How an eCommerce PPC Company Can Improve Your Business

As you can see, pay-per-click advertising presents quite an abundance of opportunity for store owners who want to bring in more traffic and land more sales, but it’s important to go about it the right way.

A poorly managed PPC campaign can have you shoveling money into the flames all for no substantial ROI. Businesses often become burned on the thought of running more ad campaigns because they took a shot at it before and essentially through money to the wind.

If you want to get the best possible results with your digital marketing efforts, you need an eCommerce PPC company to do the heavy lifting for you. No matter how well you think you know your audience, and how long you may have been in eCommerce, an experienced agency is still going to have an edge.

Genius eCommerce® is the agency you are looking for if you want eCommerce PPC management done right. Their team of skilled digital marketers, graphic designers, and eCommerce experts know how to put together PPC campaigns that get powerful results. Give them a call today if you want to dramatically improve your online presence and get more traffic and sales than ever before.

The Best Amazon PPC Tips For Cyber Monday Sales

With the holiday season once again upon us, it’s important to implement the most effective strategies in your Amazon advertising campaigns if you want to get the most sales possible. More people than ever are shopping online and with Black Friday and Cyber Monday just around the corner, making the right adjustments to your digital marketing strategy can pay off enormously.

The following Amazon PPC Tips will help you put together a winning strategy for the holidays that will not only help you rake in more sales but also improve your advertising performance in general.

1. Give Your Hottest Campaigns an Extra Push

Now is the time to turn on the afterburners. If you already have a few successful campaigns running that you know get consistent results, and if you don’t anticipate sales for these items dipping during the holiday season, now is the time to up your ad spend.

Amazon Black Friday Cyber Monday Ads
Black Friday and Cyber Monday are poised to be bigger than ever for eCommerce businesses this year. A well-timed and properly managed Amazon PPC campaign could help you rake in sales.

When managing your Amazon PPC, you always want to keep track of your best-performing ad campaigns so that when the time is right, you can turn on the juice in order to take advantage of a bigger ROI. While such techniques are never foolproof, it’s almost always a good idea to up your spend if you know there’s a market for your product. Just keep a close eye on your data and you have a good chance at increasing your profit margins with this strategy alone.

2. Take Advantage of Long-Tail Keywords

One of the most important aspects of running a successful PPC campaign is knowing which keywords to bid on. Keyword research is paramount, otherwise you will more than likely be pouring too much money into your campaigns. Unless you have a massive marketing budget, you don’t want to simply select any basic keyword and throw money at it. This is a recipe for a lackluster campaign.

Long-tail keywords provide ample opportunity to generate consistent sales for your hottest products, because these keywords aren’t being bid on as much, which means with the right copy, you’re bound to get clicks and a solid conversion rate.

When looking for keyword opportunities during the holiday season, don’t forget about negative keywords. While this is an entire topic unto itself, you do want to be aware of the fact that you can often save money and pull in better qualified traffic when these kinds of keywords are properly implemented in your campaigns. Always keep user search intent in mind and adjust your keywords accordingly. This is especially important during the holidays when more people than normal will be online searching for certain products, and they may be more apt to “window shop,” by clicking your misplaced ads, which will drive up your costs.

3. Clean Up Your Ad Campaign Structure

One helpful Amazon PPC tip that you should take into consideration as the holidays approach is to make sure your ads have a clean and coherent structure to them. There’s a good chance that when you first started running campaigns for your store, you simply used whatever came to mind for your ad sets, without really thinking about it.

If you run only a handful of campaigns, there’s nothing wrong with this, but as soon as you start to grow, unorganized campaigns won’t do you any favors. In fact, you could actually be wasting time and money due to confusing and conflicting ad sets that you have a difficult time keeping track of. What’s more, you may even be inclined to create brand new sets for the holidays, which could compound this confusion. If there ever was a time to restructure your campaigns, it’s now.

4. Use Automatic Targeting When Possible

If you are just starting out with Amazin pay-per-click advertising, or if you are just about to launch a Cyber Monday or similar campaign, you may want to consider using automatic targeting. PPC is largely data-dependent, and there are certainly times when you simply don’t have the necessary data with which to work with, to base your campaign on.

In matters like this, Amazon’s automatic targeting comes in handy. With this targeting method, you can sit back and let Amazon do some of the work for you in regards to finding opportunities based on what they think would work for your needs. With automatic targeting, you want to keep your ad spend minimal in the beginning, and increase as you see results. Once you have enough data to work with, you can then expand your campaign or adjust it as needed. An automatic campaign is not only incredibly easy to launch, but can actually be quite effective if you want a quick ROI.

5. Look For Holiday Opportunities

The final tip you want to take into consideration is to look for specific holiday-related opportunities. While this may be niche or industry-specific, there are always certain products and brands that consumers search for more frequently during big sales and the holiday season in general.

Amazon PPC Campaign
Look for keyword opportunities for products that spike around the holidays and build a campaign around them for best results.

There are certain keywords that spike around this time of the year. While that does mean that the competition for those keywords increases as well, if you take the time to find specific holiday opportunities in your niche, you could stand to make great returns with your Amazon ad campaign.

Think about what your target audience is looking for specifically during the holidays and what they might be more apt to search for, and apply those findings to your holiday campaign. Be sure to update your product listings accordingly as well to ad holiday flavor text or additional keyword optimizations into the mix.

Want to Optimize Your Amazon PPC Even Further?

In case you aren’t entirely sure of which direction to go for your holiday campaigns or your Amazon PPC strategy in general, we’re here to help. Here at Genius eCommerce, we are eCommerce PPC experts that manage ads on a wide range of platforms, including Amazon. We know how to craft data-driven campaigns that get our clients the kind of results and ROI they are looking for.

If these Amazon PPC tips helped you but you simply don’t have the time to put everything together before the holidays, don’t worry. Call us up at 888-982-8269 and we can help you put together a killer ad strategy that will have you set and ready to go for the holiday season.

What Kind of Digital Marketing Services Are Right For Your Store?

If you operate an eCommerce business, you are likely in need of some kind of marketing in order to get more traffic to your website and eyes on your products.

Professional digital marketing services are necessary in order to help your business grow by attracting a steady stream of new customers and bolstering your brand image. However, there are a multitude of different kinds of marketing services and strategies that you can employ, which can make it difficult to know which path is right for your store.

Social media marketing, paid advertising, email marketing, influencer marketing, there’s a ton of different tactics you can use and trends you can follow in order to promote your products. The only thing is that it’s all too easy to choose a marketing option that doesn’t fit your business or that is executed poorly, which can result in a massive amount of wasted time and money. Digital marketing in general has an amazing ROI if done correctly, but at the same time, it can act as a black hole for budgets, eating tons of money that seemingly goes nowhere.

This guide will discuss which eCommerce digital marketing methods are going to be the most effective for your specific kind of store, and why it’s important not to try and handle your marketing in-house. When it comes to the competitive nature of eCommerce and how user expectations continue to rise, you can’t underestimate the importance of professional skills and years of experience when it comes to actually getting the kind of results you are looking for.

Analyzing The Needs of Your eCommerce Business

The first thing you want to do before you start talking to marketing agencies is to figure out what it is that your business actually needs. What unique challenges does your online store face and how can they be made better through an expertly-crafted marketing strategy?

eCommerce marketing services

Once you cut past all of the fluff and trends in the world of digital marketing, you will realize that there are only two main avenues you want to focus on: SEO and PPC. While options such as social media marketing do exist and can potentially help build your brand, they don’t have the same kind of ROI and aren’t as consistent.

Not every eCommerce business needs both SEO and PPC at the same time. Some industries are completely restricted when it comes to PPC, making SEO the only option. In other cases, immediate revenue is necessary and advertising makes a lot more sense in the short-term. Knowing which option works best for your business will not only save you a ton of time and hassle, you will also use your marketing budget more effectively as well. Nothing wastes money quicker than a mishandled marketing campaign.

Why You Need SEO Services

Most businesses, whether they are in eCommerce or not, can benefit from SEO. The key point you want to keep in mind with SEO services is that they don’t often produce immediate results. This is the digital marketing avenue you want to pursue if you want to build a strong foundation for your business and slowly bring in more organic traffic.

SEO has additional benefits to, such as helping to strengthen your brand presence and understand the needs and habits of your potential customers. As far as eCommerce digital marketing services are concerned, you could say that SEO is the all-around best option that has the highest ROI as well as the best potential for strengthening your business and helping you to gain more customers overall.

Another benefit of SEO is that any industry or business can make use of it. Due to the advertising restrictions that Facebook, Google, and other platforms place on certain products, such as herbal supplements for instance, SEO is the only viable option that remains. While Google doesn’t allow direct advertising for some products, these same restrictions do not apply in organic search results. This means that if you optimize your gun shop website with SEO, you can potentially rank in the top spots for your important keywords and not even have to worry about advertising restrictions. In other words, SEO is literally the only form of digital marketing if your business sells restricted products.

Why You Need PPC Services

Alternatively, PPC could be the ideal solution for your eCommerce business if you need a faster turnaround time on your investment, or if you are just starting out with your advertising efforts and need a little traction with your store in order to get your name out there for the first time.

PPC also works in cases where you want to push a little harder during select times of the year in order to take advantage of holidays or other special occasions. For instance, you may rely on your SEO to get you by for most of the year but as Black Friday and Cyber Monday approach, it may make more sense to turn on PPC for your hottest electronics.

If used correctly, PPC can also be used for brand-building and increasing customer engagement. A well-made Facebook ad for instance can really connect with your users and get them engaged with your brand even if they have no intention of purchasing your product right then and there.

It’s also worth mentioning that eCommerce PPC is scalable if executed by an experienced marketing team. If you start with a great strategy, you can use the new revenue you accrue from your PPC efforts and infuse them right back into your marketing budget to gain even more impressions and potential sales. This can be extremely effective if you sell products that are currently really popular or trendy and you understand how to “ride the waves” of what’s hot in your niche or industry. While PPC is traditionally seen as short-term gain when compared to SEO, it can certainly be used in a long-term fashion to support sustainable business growth.

Depending on your industry however you do want to be aware that PPC may not work well for you. PPC is very platform-dependent in the sense that what works on one platform may not provide the same kind of ROI on another. Knowing the advantages and disadvantages of Google Adwords vs Facebook advertising vs Amazon ads will help you decide what course of action is best for your particular business.

PPC Restricted Products Hemp
Products such as herbal supplements and hemp oil routinely get banned from advertising platforms. When this happens, SEO is the only recourse for businesses that want to get their products out there.

If you are selling restricted products of course, these can’t be advertised using PPC, and in some cases, Google or Facebook may bar you from advertising altogether. When constructing an advertising campaign on these platforms, your website is manually reviewed for content guidelines, and if it is apparent that you sell specific restricted products, your ad may not get approved even if you are trying to push another product entirely. There is also a chance your ad account could get penalized or removed. If your business sells products such as hemp, tobacco, vaping supplies, cigars, firearms, blades, workout or weight loss supplements, or herbal remedies, you might simply want to bypass PPC altogether and focus your efforts on search engine optimization.

Putting a Digital Marketing Strategy Together

Now that you understand a bit more about the advantages of SEO and PPC for your business, it’s time to craft a strategy that will work for you. The key thing that you want to remember when it comes to putting together a marketing plan is that you don’t want to just think of numbers. Yes, budget and ROI are important, but what you’re really doing here is building your brand. Right now in the world of eCommerce and online businesses and general, that’s what matters the most.

Selling products is one thing but an established brand can be endlessly monetized. Through your marketing strategy, you want to gain traffic, sell products, make money, and most of all get your name out there and strengthen awareness of your brand. If all you’re doing is mindlessly throwing money at an ad platform and selling products, you’re approaching the subject of marketing entirely wrong. Every step you take should be toward a greater goal that takes the long-term success of your business into account.

With all of this in mind, here are some additional points you want to keep in mind as you construct your digital marketing campaign:

  • What are your users looking for specifically and how can you meet their needs as effectively as possible?
  • Are your product pages or sales pages attractive enough and efficient enough to run ads to them?
  • Do you want to focus on your whole product line or simply a few popular items?
  • Do you currently get any organic traffic to your website or are you starting from scratch?
  • Does your Facebook page already have plenty of organic followers and engagements, or do you plan on running ads from a “dead” page?
  • Has your website been optimized or is it still slow and clunky?
  • Does your current eCommerce platform give you full control over your SEO or is it somewhat outdated in this regard?
  • What is your domain authority and how aggressively do you want to go after certain keywords?
  • Do you need to make any substantial changes to your website in order to accommodate an influx of traffic that would come with a PPC campaign?
  • Have you researched your competitors to see what is working for them?
  • Do you know who your target demographic is and how to specifically target them when you run your ads?

There’s a lot to think about if you want to create a marketing campaign that actually gets results. No matter what kind of digital marketing strategy you intend on utilizing, several important factors have to be taken into consideration, including your familiarity with certain technical aspects of SEO or the functionality of certain PPC platforms.

For all of these reasons and more, it may be far more effective to utilize professional digital marketing services that will be able to handle all of these different points so you don’t have to. While you could try and cobble together a strategy on your own, with the resources and knowledge at your disposal, chances are this will only lead to frustration and wasted money and time.

The Value of Professional eCommerce Marketing Services

Rather than trying to become a marketing guru overnight, it’s far more logical to seek out an agency that handles eCommerce marketing campaigns on a regular basis and that will be able to easily assess the needs of your business and develop a unique strategy that will get you actionable results.

SEO and PPC can be an incredible boon for your eCommerce store, but without a proper strategy in place, the results are going to be lackluster at best. Not only do you need to understand how to construct a marketing plan, but you also need the technical skill and years of knowledge to support the plan and see it through to completion. A marketing plan is not something you just activate and hope it performs. It’s a fluid strategy that needs to be continuously tweaked and improved upon over the course of several months and years in order to get the desired results.

That’s why here at Genius eCommerce, we have assembled a team of eCommerce marketing experts that understand all aspects of what it takes to grow your store. From detailed SEO campaigns that help bolster your Google rank, to powerful PPC strategies that help drive users right to your products, we simply know what it takes to get results, and we have the case studies to back it up. If you know you need to invest in some SEO or PPC for your business, you need a digital marketing agency in your corner that has extensive experience and the skills necessary in order to put together a winning strategy.

For more information on our marketing services, hop on a call with us at 888.982.8269 and we can help you figure out exactly what your online store needs, whether it’s a sophisticated search engine optimization campaign or an aggressive Facebook advertising strategy, our team is ready to make it happen for you. Also, check out our eCommerce blog for helpful tips on managing your SEO and other marketing issues.

How to Market Your eCommerce Store The Right Way

There are dozens of different ways to promote your online store, but not every marketing tip and tactic may be right for your business. In fact, you could be sinking a ton of time and money into avenues of eCommerce marketing that simply won’t get you the kind of results you are looking for.

If you are looking for ways to bring in more traffic to your website and ultimately get more sales, you need to understand how to easily market your eCommerce store the right way so that you aren’t just spinning your wheels or spreading yourself too thin with a bunch of unreliable or unplanned tactics.

Here are just some of the benefits of properly promoting your online store:

  • A greater volume of organic traffic
  • Better targeted traffic that is more liable to make a purchase
  • Improved brand awareness
  • Increases customer trust
  • Create more potential leads
  • More affiliate and cross-promotional opportunities
  • Makes your business more flexible
  • Enables you to potentially increase sales
  • Generates more repeat customers

The direct and residual effects of properly implementing an eCommerce marketing campaign can be quite beneficial for your business. This guide will help you cut away some of the fluff tactics and key in on the most effective strategies that you can use to get great results.

Why eCommerce SEO is a Smart Marketing Investment

The first marketing avenue you should consider pursuing is search engine optimization. I know what you may be thinking in terms of SEO, isn’t this a very long-term strategy, and does it actually work?

The truth is, eCommerce SEO has become extremely complex, requiring dozens of different on-page tweaks, content enhancements, backlinking tactics, and in-depth keyword research in order to prove worthwhile. No matter which platform you are on, whether it is open source like WordPress or Magento, or a feature-rich enterprise option such as Shopify Plus or BigCommerce, there’s no way to succeed with SEO without a professional strategy in place.

However, if properly implemented, SEO can be extremely beneficial for your online store in numerous ways. The most obvious result is noticeable increases in organic traffic, but there are many important side effects of an SEO campaign that are worth considering as well and can be just as useful in terms of building a successful eCommerce business.

Brand recognition and promotional opportunities come to mind. If your website frequently appears in the top results for keywords related to your industry, it will only be a matter of time before marketers and influencers in your niche reach out to you with opportunities and partnerships. You will also help to grow your customer base because even if a user isn’t planning on making a purchase right away, if your website can help answer their questions or provide some kind of value, that might be enough to hook them and keep your business on their mind.

How a Professional PPC Campaign Can Quickly Transform Your Business

If you are interested in an eCommerce marketing plan with a somewhat quicker turnaround, pay-per-click advertising or social media marketing may be more suited for your tastes. In capable hands, this form of store promotion can bring in loads of traffic, potentially increasing your sales and also helping you to build a following as well.

eCommerce PPC Effective
If you want to see a quick and effective turnaround, eCommerce PPC is one of the best marketing tactics to pursue.

The main draw of eCommerce PPC is its ability to immediately connect with potential customers and potentially see results in a matter of days. While this requires a great deal of initial research into the proper keywords to target, as well as professionally-crafted ads to make that connection and spark interest in the users, once a campaign is underway it can generate a fast turnaround and immediately start helping to increase revenue and brand appeal for your business.

If you have a Shopify store, BigCommerce boutique, small WooCommerce shop, or if you manage a massive Magento operation, focusing on SEO and PPC for your eCommerce business will help you reduce clutter and streamline your marketing efforts. There are certainly other ways of promoting your store, such as through email lists and your organic followings on social media, but these methods often require a lot of trial and error and don’t produce nearly as consistent of results.

Here are a few points to keep in mind with marketing for eCommerce:

  • You want to keep your marketing efforts data-driven.
  • SEO is widely considered to have the greatest ROI of any form of digital marketing.
  • Shiny-Object syndrome is very real. You don’t want to keep jumping from one tactic to another in the hopes that something will magically work. Stick with one proven method over a longer period of time to see results.
  • You can waste a lot of time and money on methods that either won’t produce the results you are looking for or can’t until you establish a greater customer base or a stronger brand overall.

If you want your eCommerce marketing done right but you feel at a loss as to where to begin, you might want to consider giving us a call. Here at Genius eCommerce®, we make it our business to craft effective SEO and PPC campaigns that get results. Our clients love the way we help grow their businesses through ample analytics reporting, on-site enhancements, creative blog content, eye-catching ads, and a deep understanding of the eCommerce industry in general.

We work in every platform and have dedicated SEO technicians and PPC gurus who routinely get results for stores just like yours every single day. If you want to be a part of the action, get in touch with us at 888-982-8269 and we will be more than happy to help get you started.

Facebook Advertising Tips For Building Your Customer Base

If building your customer base and improving your brand image are top priorities for you, Facebook advertising can be a powerful tool in your digital marketing arsenal. Facebook has over 2.7 billion active users, which means massive potential for growing your brand.

It’s important to approach your marketing efforts from the right direction though. When it comes to running ads on social media, you can easily get lost in all of the options and end up wasting money targeting the wrong audience or making the wrong impression.

What makes Facebook in particular so useful for eCommerce businesses is that the platform itself is so versatile. Once you have a solid foundation, you can easily transition from brand cultivation to product marketing without missing a beat. Because Facebook gives you so much control over the nature of your ads and what kinds of content you can include in them, as well as who sees them, the door really is wide open in terms of what you may be able to accomplish with the right direction.

With that being said, the following tips will help you determine the best course of action for building your customer base so you are best able to take advantage of what Facebook has to offer.

Is Facebook Ad Manager Necessary?

Every digital marketing platform has its strengths and weaknesses. Knowing how best to use one platform over another is important if you want your eCommerce store to succeed. Facebook actually offers several different avenues in terms of running paid ads, that can generally be split into two groups that serve two very different purposes.

If you are new to Facebook advertising, you might be wondering whether you should be running all of your campaigns through the Facebook Ad Manager or if Boosted Posts will suffice. The truth is, it depends on what you are trying to accomplish.

The Facebook Ad Manager has everything you need to run large-scale digital marketing campaigns, but has a steep learning curve and may not be necessary in many cases. On the other hand, boosted posts offer limited functionality in exchange for ease and efficiency.

Popular sentiment says that you absolutely need Facebook Ad Manager and that boosted posts are just a waste of time and money. This may be true in certain circumstances, but for purposes of building a following and improving brand awareness, this is flat out incorrect. Boosted posts can easily be utilized to get one of your popular posts in front of more eyes or to simply make announcements or get your name out there to users who might be interested in what you are selling.

Boost Post Options
Boosted Posts offer limited options but are designed to increase brand awareness and help users contact you or engage with your content.

While you wouldn’t want to run a comprehensive product advertising campaign through boosted posts alone, which would be needlessly complicated and inefficient, they are an excellent tool for connecting with users, which makes sense if you actually pay attention to what Facebook wants you to use its platform for.

Whenever you opt to boost a post, you will be met with a variety of options as to the angle or purpose of your advertisement.

Boosted Post Goal
You can set a goal for your boosted post that will help you get the right results. This changes how users interact with your post, and can be used specifically for building your Facebook following.

This is an important part of the Facebook marketing process that seems to get overlooked. Not every kind of ad you run on the platform is supposed to drive traffic to a product or service in hopes of a conversion. This is an extremely shortsighted understanding of you can potentially accomplish through social media marketing, and Facebook in particular.

If you are already creating quality content on your Facebook business page, you can strategically boost posts to increase engagement and get your brand in front of more eyes. Once you begin to build up a following in this way, it will be easier for you to promote your products and connect with potential customers without spending a cent.

Facebook Marketing Tips to Keep in Mind

  • You can run a boosted post campaign specifically for Facebook “page likes.”
  • Not every post is boost-worthy. Pay attention to your engagement metrics and focus on boosting posts that you know are already performing well.
  • Plan your posts with an intent to boost them in the future.
  • Use call to action phrases such as “join our community” to encourage users to follow your page.
  • Emojis work exceptionally well in Facebook ads. Use them to draw attention to your posts.
  • Give your users something to follow for. Your Facebook page should have at least one or two quality posts on it per day. This may seem like a tall order if you are busy but this is the bare minimum if you are serious about creating a dedicated following.
  • Make sure if you do boost a post that has a link back to your website, that the Open Graph (OG) metadata is correct so that the image and description display correctly.
  • You can boost multiple posts at once for easy split tests or for different purposes.
  • Use only high-quality images and videos for the best results.

If you follow these general guidelines you will be able to draw more attention to your page and grow your base with relative ease. It’s important to keep in mind here that unlike with a traditional PPC campaign where you put in a certain amount of money with expectations of ROI, these tactics don’t directly translate into sales.

The purpose of a brand awareness campaign is just that, to get more users interested in your brand or company, with hopes that they will become a customer sometime down the road. Your goals here are more page likes, more post likes, comments, page messages, and post clicks, not necessarily conversions.

Taking Your Facebook Advertising to the Next Level

While building your customer base through a few boosted posts every now and then may seem simple enough, if you want to get the best possible results for your eCommerce store, you are going to want to consider a professional touch.

Here at Genius eCommerce®, eCommerce digital marketing campaigns are one of our specialties. We’ve seen the shift in the industry and how important platforms like Facebook have become in the world of online shopping. Our marketing experts know how to put together ads that get clicks and page follows, and can construct an action plan for you that will reliably grow your customer base.

In the right hands, Facebook advertising can completely renew your online presence. If you are looking for a way to get your store in front of more eyes and ultimately elevate your brand, get in touch with our team at 888-982-8269. We know what works and what doesn’t in terms of eCommerce marketing and will be able to steer your business in the right direction, no matter what your particular needs are.

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