Essential Guide to Cryptocurrency SEO

The cryptocurrency market has been exploding in popularity in recent months, with hundreds of different blockchains, tokens, lending protocols, NFT marketplaces, and crypto games hitting the scene.

The question is, how do you stand out against the competition in this space? Cryptocurrency SEO is necessary if you want to get more eyes on your crypto products, whether it’s a hot new DeFi platform, a blockchain startup, or meme coin.

This guide will cover everything you need to know to get started with SEO for crypto, whether you are just starting off in this space or are a long-time digital marketer who simply is new to blockchain technology.

Why is SEO For Cryptocurrency Needed?

Due to the nature of the crypto landscape, most marketers in this space tend to rely on social media hype and paid advertising to promote their offerings. While these techniques can be effective, they are short-term solutions at best.

When it comes to digital marketing that will build a strong foundation for your website or app, search engine optimization is typically necessary. You need to create valuable content that fulfills user search intent, while building a strong backlink profile and making sure your site is technically sound as well.

SEO plan for crypto startups
For any crypto startup to succeed long-term, a comprehensive marketing strategy needs to be implemented. Crypto SEO can help get your project noticed in Google, which will lead to more investors and users finding your website.

These things don’t often happen on their own. In fact, when you search for crypto products and services on Google, very few actual tokens and apps appear in the search results. This is mainly due to the fact that most of these websites are poorly optimized from an SEO standpoint.

While paid advertising can help, you ultimately want to be able to beat out the competition from an organic perspective. Crypto marketing is more than running giveaways and paying influencers to shill your products. If you are thinking about creating a lasting project that survives through the next bear market and beyond, you need a solid SEO strategy, something much more substantial than what is considered the norm in this space.

Let’s say you are creating a new and exciting NFT project on Immutable X. Rather than relying on people who already know the name of your project from social media, wouldn’t it be incredible if you could attract new investors through Google for search terms like “best new NFT project?”

This is how you stand out from the crowd in crypto.

Creating a Crypto Project With Staying Power

Crypto is full of half-baked projects, fly-by-night scams, and weak products. However, there are also plenty of innovators that are serious about Web 3.0 and who are trying to create truly valuable products with blockchain technology.

To consider yourself a long-term, serious crypto project, you need a website that is actually findable on Google. The market is already becoming saturated, with thousands of projects vying for attention on Reddit, Twitter, and elsewhere across the web. Digital currency is projected to be the backbone of the Internet in the not too distant future, which means that you need to open up as many viable marketing channels as possible.

From the outset, you need a viable product. This can be anything from a new token to a niche exchange platform, a new wallet service for an upcoming blockchain, or a game. The great thing about this space is that there is still an incredible amount of opportunity for successful projects, so as long as you research your target audience and nail down the specifics in terms of what they are looking for, you can create a viable product.

Building a proactive and engaged community is the next step. Crypto and blockchain as a whole are community-driven because most of the space is decentralized. This means that the power and the value are primarily driven by the consumers of the product, not its creators. While in most cases it’s the developers’ responsibility to build a viable product and market it correctly, it’s the community that will sustain the project and push it toward success.

However, how do you actually build this community? Social media is effective, but only has so much reach. New investors are likely to come from elsewhere, such as Google. This is where cryptocurrency SEO becomes a must if you want to build a lasting product.

Fundamentals of SEO For Crypto Websites

Whether you are creating a blog, an eCommerce website, or a crypto dapp, the core aspects of SEO don’t change all that much.

You still need to start by performing keyword research that can help you uncover valuable long tail keywords related to your industry. Then, based on those keywords, you need to build or identify target pages on your website and proceed with content creation that is informative and valuable to your audience.

In the background, you must ensure that your website or app is audited for technical issues and that you are also link-building. While the strategy and approach might change, the SEO best practices don’t.

Blockchain SEO is very strategy-dependent. You have to correctly identify your niche and put yourself in the shoes of your target audience. What is your unique value proposition in the world of cryptocurrencies? What do you do differently than everyone else and what is your special selling point?

Determine the role that your token, project, game, or app plays and then craft your crypto keywords around this need in order to potentially draw in the most high-quality traffic.

The key components of a well-managed SEO campaign are:

  • Relevant keywords that are within your ability to rank for.
  • A carefully constructed content strategy that provides users with the specific information they need in order to satisfy search intent.
  • Quality backlinks
  • A website that performs well

You can certainly get more granular, but these are the basics you will need to take into account if you want to rank.

Important Cryptocurrency SEO Tips

When developing and implementing a crypto SEO strategy, there are a few tips you will want to keep in mind so that you can build authority and actually find success. It’s important to keep in mind that like any other aspect of digital marketing, you never want to just perform SEO enhancements for the sake of doing so.

Everything should fall under the scope of a carefully laid out strategy that revolves around the keywords you want to rank for.

  1. Before diving into your keyword research, get a professional SEO audit. This will help you determine your pain points and will also provide a helpful framework from which to begin.
  2. All cryptocurrency-related websites should be easy to navigate, easy to use, and should have plenty of information for the users to understand exactly how to obtain your token, interact with the protocol, play the game, etc. This includes links to your token contracts, KYC instructions (if applicable), links to audits that have been performed, and a robust FAQ page or section. Social proof in the form of social links and community content will also go a long way here.
  3. Each of your blogs should answer questions that your users are asking, based around a particular keyword that you are targeting.
  4. Pay attention to H1s, H2s, meta titles, and other on-page SEO fundamentals. These should include relevant keywords and key phrases, while also being informative for the user.
  5. Invest in quality backlinks. It’s unlikely that your website will rank well if it lacks any authority.
  6. Images used throughout the site should include alt-tags for user and crawler convenience.
  7. Your cryptocurrency SEO strategy should focus on your site becoming the best in the space. This might be fleshing your crypto website out beyond what you originally envisioned in order to capture more traffic and fulfill a wider scope of search intent. Don’t be afraid to create more landing pages with long-form SEO-optimized content that will help increase the likelihood of Google taking notice of your site. You should have at least 12 core target pages, each fulfilling the search intent of a different keyword.

By following these tips and executing on the fundamentals, you have a great chance of building a website that will actually rank well on Google, which is going to be crucial for the future of building successful crypto businesses and protocols.

The Best Crypto SEO Services

It’s no secret that there’s a lot to think about when it comes to SEO. As competition heats up in every area of crypto, you need to be prepared with a full-scale marketing strategy that is flexible and aggressive.

Of course, actually implementing such a strategy is easier said than done.

This is why you may want to consider hiring a cryptocurrency marketing agency that can draw up a strategy for you and perform all of the necessary work as well. Rather than get lost trying to build a cryptocurrency business and manage a marketing campaign, it may be in your best interest to work with an SEO agency that specializes in eCommerce and digital currencies.

Here at Genius eCommerce®, we offer fully customized SEO packages for business owners in the digital space. Spanning the entire world of eCommerce, our marketing experts know how to promote cryptocurrency projects just like yours and see them through to success.

We’ve already covered why cryptocurrency SEO is going to be a must in the coming years. The market is already getting crowded and mass adoption hasn’t even started. Imagine when we’re all using crypto apps to pay for groceries, watch movies, obtain mortgages, and play our favorite video games? This will be a crypto boom unlike anything we’ve seen yet, but the downside is that if you aren’t working with a knowledgeable marketing agency, your project could get lost.

If you are interested in promoting your crypto token, app, game, or anything else, get in touch with our team of SEO gurus by calling us up at 888.982.8269. We will discuss your needs at length and map out a custom SEO package for you that will ensure your crypto project makes it.

What is PageRank And How Does It Affect Your eCommerce SEO?

It’s been quite a while since any of us last wrote a word about PageRank. The term has fallen into obscurity and there seems to be no need to use it as a selling point. But it wasn’t always like that. Ten years ago, the whole SEO industry revolved around this metric and the old PageRank toolbar. Almost nothing else mattered back then, and eCommerce SEO was all about making a website increase its PageRank score.

Today, PageRank has been relegated to oblivion while other metrics have taken absolute precedence.

Interestingly enough, PageRank is still alive and kicking, guiding Google in its task of measuring authoritativeness and worthiness. Then why don´t eCommerce SEOs ever mention it?

First, let’s find out what PageRank is.

What Is PageRank?

When Google was still in its embryonic stage, Larry Page and Sergey Brin were trying to develop a system that analyzed the relationships between websites in order to provide a more useful way of ranking pages.

This was against the then-common practice of ranking websites by the number of times a search term appeared on a page. They found that this generalized practice was giving the wrong incentives for website creators and brands. Search results were being flooded by landing pages stuffed up to the eyeballs with nonsensical gibberish, slowly rendering them useless from a user experience standpoint.

So Page and Brim came up with PageRank, a system that determined the relevance of a website based on the number of links pointing to it. Moreover, it also measured the relevance of pages linking to a website, giving the system an extra level of complexity.

Notice how this is precisely why eCommerce SEO experts still insist on link building when designing a campaign today. Relevant or authoritative sites, those with high PageRank scores, are able to “pass” some of that PageRank on to other pages by linking to them. This, in turn, is one of the reasons a website must focus on generating high-quality content, as it is by far the best way to earn valuable links in the long run.

Back in the early 2000s, when browser toolbars were ubiquitous, Google launched its own toolbar for Internet Explorer. The most important feature of this toolbar was its ability to measure a website’s PageRank almost in real-time, turning it into the only metric that mattered for marketers. You could literally see it go up as more pages linked to a website. Of course, this soon was exploited by black hat SEOs who built the infamous link farms and fishy private blog networks to pump millions of artificial links into shady websites.

Fortunately, Google stopped using the original PageRank algorithm and, in 2016, they retired their toolbar, making it impossible for people outside the Tech Giant to know a website’s score. However, PageRank is still an extremely important factor today.

So why is it that eCommerce SEO agencies never mention PageRank?

There are two possible reasons for that.

The first one is that PageRank is no longer as visible as it once was. Since Google hid it from the public, digital marketers could no longer use it as a selling point for new clients as they would not be able to see how SEO efforts affected it.

Secondly, the opaque nature of Google’s algorithm has muddled the conversation so much that SEO is now an esoteric term for many. Some terms, such as PageRank or user intent, are extremely abstract and difficult to explain, making it easier for eCommerce companies to focus on metrics they can objectively measure like PageSpeed or keyword volume.

However, Google has publicly stated they´re still using a version of PageRank, along with hundreds of other signals in ranking.

Can PageRank Be Measured Today?

Not directly. When measuring a page´s ability to rank in search results, professional eCommerce SEO agencies like Genius eCommerce must take into account factors such as Domain Authority, number and quality of backlinks, social signals, and content quality to have an approximate idea of a website’s Google PageRank. This is important when crafting SEO strategies for our clients. When measured as a whole, these factors tend to yield a solid reading of a website´s health and potential for ranking.

Search engine guru and Google’s Web Spam specialist Matt Cutts stated that links remain the best indicators for how relevant and important a person or brand is. Cutts mentions some caveats, though. There is a difference between popularity and reputation. Many websites are very popular without that meaning they have a good reputation. One example of these is porn sites. They receive massive traffic, but people refrain from linking to them. Reputation is related to what people like to link to, such as official or government websites. These sites might not receive as many visits, but they surely get a lot of links as people like to give their publications some weight by linking to official or recognized sources. Google interprets these links as votes of confidence people give to certain content.

How do eCommerce SEO Agencies Leverage the Power of PageRank?

When crafting a digital marketing campaign, SEO agencies must devise a content strategy that can position your website as an authority in your niche in the long run. This is not only done by writing professional meta titles and product descriptions. The best eCommerce SEO companies help produce content that is engaging and relevant enough to generate backlinks from authoritative websites and domains that effectively pass valuable PageRank to your pages.

Find out how to increase your website’s PageRank with professional and effective eCommerce SEO services. Start with an SEO audit and talk to one of our digital marketing experts today.

Top 4 WordPress SEO Plugins

There are over 450 million websites built using WordPress, which is, according to some estimates, over 30% of the “entire internet,” and up to 60% of all content management systems. Not only is WordPress an immensely popular CMS, it is also open-source; the support community can only be described as massive.

Partially as a result of its popularity, WordPress is compatible with a number of tools and plugins that make it easier to use. There are plugins that do everything from auto-generating forms to capturing and displaying analytics to streamlining SEO procedures. Many of them are free.

Speaking of SEO, WordPress is compatible with some of the best SEO plugins on the market, which can help everyone from bloggers to entrepreneurs optimize their websites to generate better organic rankings and traffic. These are some of the best of them, which, together with WordPress SEO services, can help your online presence grow.

1. Yoast SEO

Yoast SEO is one of the most popular and practical SEO plugins for WordPress. Yoast is free, easy to install, streamlines the optimization of ranking signals, and awards easy-to-understand page-by-page “SEO Scores,” evaluating each page either as red (bad), orange (average), or green (optimized).

Yoast SEO automatically creates an XML sitemap (an important technical SEO ranking signal) for your WordPress website and easily allows you to select target keywords for each page on a website. With it, you can also easily optimize meta titles, meta descriptions, and even URL slugs. It also gives you suggestions for how to format and optimize content for optimization and readability. It also seamlessly integrates with Google Search Console.

Easy to use and practical, Yoast SEO is a practical plugin for any WordPress site and can be used to give an added boost to any SEO strategy.

2. Rank Math

Rank Math, like Yoast SEO, is free. It is also a very popular WordPress SEO plugin that offers much of what Yoast does. With Rank Math, users can easily optimize metadata for their blog posts and generate an XML sitemap for the website. Rank Math also integrates seamlessly with Google Seach Console. However, Rank Math enables users to optimize for unlimited keywords.

The above draws make it seem like Rank Math offers a lot of what Yoast does, which is true, but what sets Rank Math apart is its ability to integrate a website with social media accounts. As social signals are becoming increasingly important for generating organic traffic (and as potential ranking signals themselves) the ability to manage SEO across all channels becomes more important. Social signals will only become more important and Rank Math’s ability to manage them centrally makes it a key WordPress SEO plugin.

3. SEO Press

SEO Press is another robust WordPress SEO plugin that is available in a free version, making it fairly popular among owners and administrators of WordPress websites.

Touted as an all-in-one solution, SEO Press creates breadcrumbs, schema markups, redirects, and sitemaps. It also has a broken link checker to help you keep your link structure optimized from one central system.

Like the other plugins mentioned here, SEO Press also makes optimization of titles and metadata easy. It also streamlines the management of meta bots. SEO Press creates XML and HTML Sitemaps, contains a content analyzer with unlimited keywords, and can improve social media management and sharing with Open Graph Tags.

4. SEO Ultimate

SEO Ultimate is another plugin available in a free version. One of the unique features of this plugin is its “Website Silo Builder” that automatically generates nested categories and content to create a logical, sound website hierarchy that will benefit your SEO campaign. This plugin also makes it possible to add a multitude of internal links very easily and efficiently, improving your internal link structure.

SEO Ultimate also enables the creation of structured data and rich snippets from schema markups, improving UX and SEO in one move. For exceptionally large WordPress websites, SEO Ultimate features a Global Mass Editor that makes it possible to edit hundreds of pages and posts at once.

For WordPress website admins considering switching from another WordPress SEO plugin to SEO Ultimate, they’ll be happy to know that SEO Ultimate allows for the importation of data from other plugins and allows settings to be saved.

Installing Free WordPress SEO Plugins

Any of these WordPress SEO plugins can be easily installed into a WordPress website. From your WordPress Dashboard, simply click on “Plugins” and then “Add New.” Search for the plugin you wish to install and then click “Install Now” and “Activate.” In a few seconds, you’ll be ready to start optimizing your WordPress website to have it ranking higher and attracting the attention of new customers.

How and When WordPress SEO Services Can Help

One of the most important reasons that WordPress SEO services can benefit a WordPress website is there is no SEO plug-in that “does it all,” and furthermore, many of them are not compatible with each other. That is, you should only ever choose and install one, as they will conflict with each other.

WordPress SEO services can then pick up the slack. In the same fashion that computers make poor translators because they cannot think, a problem-solving team of WordPress SEO experts can respond effectively to changes in user behavior and craft solutions as eCommerce SEO evolves over time. SEO plugins and other such tools are just that – they are tools; it still takes a thinking engine to drive them effectively.

The SEO team behind our WordPress SEO services takes a holistic approach since no plugin can account for all of the ranking factors that impact a website and influence the search results. Our WordPress SEO specialists can perform all of the features of the plugins and more; optimizing your website with fresh content on a page-by-page basis, building an internal link structure, optimizing the technical aspects of your website, and more. We even build a backlink profile for your website which is something that a plugin can’t do on its own.

Another thing to remember is that a plugin can assist you with keyword research, but it can’t actually perform the research. That requires reflection and analysis, which are two things only a thinking mind can offer. That sets the stage for success.

If you’re interested in learning more about how WordPress SEO services can change your business for the better, consider starting with an SEO audit or get in touch with our WordPress SEO experts today.

How to Pick the Best One Click Checkout Providers in 2021

One of the initial problems merchants encountered when they first started to sell online was offering a hassle-free checkout experience. We have come a long way since the days of sending checks by mail, money orders, and other ways to inconvenience our customers. Today, one-click checkout is what most users expect when visiting our stores to offer a seamless shopping experience no matter the sales channel we operate in.

That being said, adopting any online checkout platform always requires making certain sacrifices in the long run. One thing to consider is that your target audience must also be willing to use your platform of choice. The problem is that they tend to have more than one preferred payment method.

In general, it isn’t bad practice to have multiple payment options available for your customers. The more options you offer, the fewer excuses your users have for leaving items abandoned in the shopping cart.

However, the urge to accommodate the needs of the many led to checkout pages so cluttered with fill-out forms and payment options they now resemble a tax filing form. Moreover, it made devs jump through a lot of hoops to satisfy the demands of eCommerce SEO strategists and target audiences while dealing with the limitations of the platform they are based on.

General Considerations Before Choosing a Checkout Provider

Before even starting to draft a checkout process, merchants must take into account elements such as order management procedures, internal policies, order modification options, logistics, established privacy policy terms, platform integration options and restrictions, and many other factors that, in many cases, lead to endless iterations of implementation and regression for fine-tuning.

It is not uncommon to have bitter internal struggles between different in-house departments for this very reason. Trying to make sure they´re all on the same page is sometimes the most challenging part of running an eCommerce SEO campaign. And failing to do that is the main reason we still see websites with unexplainably high bounce and shopping cart abandonment rates.

If your website requires customers to create accounts, fill out endless forms with shipping and payment information, and suddenly adds unexpected costs along the way, you´ll always have below-average conversion rates. More than two-thirds of online shoppers will abandon their shopping cart if the checkout process wears their patience out.

If you´re going through any of this, contact our eCommerce developers right now and get your sanity back.

One-click checkout features are now a common sight, and many merchants are adopting them as they now tend to integrate checkout, payment, and logistics into one easy-to-use feature.

The idea is not new, however. It was invented more than 20 years ago by online sales giant Amazon, allowing Jeff Bezos to completely dominate the market and take space rides when he pleases.

Their magical one-click checkout button allowed their customers to bypass the whole checkout process, making it extremely easy for customers to make purchases on impulse.

However, they patented the feature and did everything in their power to keep most merchants out of the loop for 17 years. This legal protection expired in 2017, and soon many eCommerce platforms, like Magento and Shopify, started offering the feature out-of-the-box.

Now, before you start yelling at your dev team to start installing any of these miraculous features, you need to understand that they require some serious thinking before implementing.

For example, one-click checkout generally prevents users from building a shopping cart. That means that you might be leaving money on the table by taking cross-sell or upsell opportunities out of the equation, hence lowering your average order value and increasing shipping costs.

These features also come with fees that can get out of control quickly. Most typically charge 2.9% or $0.30 (whichever is higher) per transaction. Others charge merchants a percentage of their annual revenue, risk coverage fees, or a flat fee to use the platform. So it is always wise to ponder all these elements in order to choose the best option for your store.

If you want to have a clear idea of which platform will give you the best ROI, try out our Free Audit Tool.

The Best One-Click Checkout Options

Amazon Pay: More than 50% of Americans are Amazon Prime members. That means that they are permanently logged in and keep their payment and shipping information up to date. For those who are regular shoppers, just seeing the Amazon Pay button gives them peace of mind knowing they’re working with a platform they trust.

PayPal One Touch: This only works for sites already using PayPal. It works more like a digital wallet and has great features, such as same-day payout. It does open a new window to continue to check out, but PayPal users are more than used to it and they trust the brand.

Shop Pay: This Shopify fast checkout feature is only available for those already using the platform. However, most people have purchased something from a Shopify store in the last few years, saving their billing and shipping information in the Shopify network. Now that they have partnered with Google and plan to use their cloud services, we wouldn’t be surprised to see more and more stores using Shop Pay for checkout.

Bolt: This relatively new fintech startup offers lightning-quick one-click checkout features. It is easily integrated into most eCommerce platforms like WooCommerce, BigCommerce, and Magento, but it also offers custom integration options. The platform has proven to be safe, reliable, and fast, yet it does not offer same-day payout options.

These are all solid one-click checkout options for your eCommerce. However, you must bear in mind that each one of them will have different operational costs and fees. Moreover, you have to make sure that your process takes into account logistics and shipping costs associated with potentially reduced shopping cart sizes.

If you need a comprehensive analysis of your eCommerce SEO strategy and business model, get a free SEO audit today and let us create a comprehensive strategy for sustainable growth.

How to Increase Revenue in Ecommerce By 60% In 2 Months

One of the questions most people ask us is “How to increase revenue in eCommerce fast?” Of course, we always tell people that the easiest way is to hire our professional services. After all, we have a business to run and we don’t need our customers to go do things themselves. However, we felt this time we wanted to reveal some of our secrets for those who feel they can’t afford hiring a top eCommerce SEO agency.

Believe us, you can’t afford NOT having eCommerce experts by your side, but that does not mean there aren´t actions you can take to get you on the right track.

The point of this piece is to give you some ideas on where to look if you feel your website is lagging behind.

And more importantly:

To let you know how we managed to make one of our most recent clients grow their business by a whooping 60% in only 2 months.

But first, a few details on their background. This particular client is a B2C apparel store that sells customizable clothing pieces for young-adult audiences located in the U.S. They were having problems with click-through rates and retargeting, and showed a very low 0.45% conversion rate when we audited them last March.

Right off the bat, we detected a few factors their developers overlooked. These seemingly small factors were causing huge bounce rates and massive shopping cart drops. To be fair, most people who start in the eCommerce world tend to overlook these details as they just want to start selling their products right away. So they are extremely common problems and we see a lot of merchants make them inadvertently. However, they can drive a business into a ditch if they´re not taken care of quickly.

We also found that their website had conflicting functionalities. For example, they used the Facebook Ads retargeting app Pixels. However, there were two instances of Pixels running in the background: one for prospecting ads, and the other was solely set for retargeting. As you can imagine, the retargeting campaign was going nowhere. It is always important to check that your plugins are installed correctly and pointing to the right places.

Fortunately, our eCommerce wizards took care of all the technical SEO aspects of the website in no time, all while improving loading times and mobile responsiveness for good measure. Google likes speed and that websites feel great on mobile devices, so this step is important for rankings.

Next, we saw that very few people spent more than 10 seconds browsing their website. While there was nothing wrong with the overall design, it just didn’t stand out from the other hundred million competing websites. They had a cookie cutter product catalog that wasn´t intuitive enough for people who are used to how social media works today.

To solve this, our creatives designed a small yet clever strategy. They helped our client create a few 10-15 seconds videos showcasing their best selling products, but only giving the audience one option for conversion, making sure they didn’t stray on their way to the checkout. These videos were to be used on every social media channel for a uniform multi-channel campaign.

Then, the writing team crafted several alternatives for ad and social media copy, and we A/B tested a wide combination of calls to action and short videos until we got decent CTRs. Then pumped up the budget focusing on the strongest ads.

Additionally, we widened the scope of what was considered conversions, by offering free samples if they joined our mailing list. Of course, this increased conversion rates without necessarily increasing revenue, but here´s the kick: this made their email marketing campaign open and click-through rates explode.

Last, but not least, we took care of general UX. The website had abysmal cart abandonment rates. From “Add to Cart” to “Checkout”, they experienced an average of 76% drop. Our eCommerce UX pros found out that there were many things that were bloat on the purchase journey. So, we cut the whole journey by 50%, by merging some steps and completely eliminating redundant clicks. As expected, conversion rates went from 0.45% to almost 2% in less than 2 months, and we got to see our clients openly smile for the first time in our last meeting.

Our current goal is to take that to a solid 4%, so there is still a lot to do for us. But we wanted to share their story with the world and give you all some hints on how to increase revenue in eCommerce, even if you´re not expert devs or designers.

How about you? Tell us about your own experience as an SEO or eCommerce owner, leaving a comment below. We´re sure you all have crazy stories to share.

Why is SEO Important For eCommerce Growth In 2021?

Despite the growing number of digital marketing techniques out there, search engine optimization remains one of the most important for creating a strong foundation for your business that will lead to long-term success. While other forms of marketing are worth utilizing, a smart eCommerce SEO strategy should be at the core of your efforts.

For merchants interested in scaling their online stores with a reliable digital marketing strategy, the following points will help you see why SEO is important for eCommerce, especially over the long term.

The Key Reasons Why eCommerce SEO is Still Important

While paid advertising has its benefits, nothing beats organic metrics. You want shoppers to be able to find your online store and buy from you without having to barrage them with ads. There’s certainly nothing wrong with utilizing pay-per-click advertising and social media marketing, but the heart of your marketing strategy should consist of a rock-solid SEO campaign.

Is SEO still relevant in 2021, though? Even with the popularity of social media platforms like Instagram and how common paid ads are? Wouldn’t it make more sense to invest in YouTube advertising, Hulu advertising, Facebook ads, or even TikTok? Does SEO really top all of these different marketing channels?

It’s not so much that SEO replaces them or is better than them, but that properly implemented SEO provides a stronger and more reliable avenue of advertising that will be there to act as the foundation for your eCommerce business. Here’s just a few of the key benefits of eCommerce SEO and why it’s vital that you implement a full-scale search engine optimization strategy for your store.

  • The best way to generate organic traffic. SEO is necessary if you intend on ranking on page one of the search results, which is key to receiving a steady flow of visitors to your website.
  • Brand authority is another key reason why SEO is so critical. When users search for certain products in your niche, you want your website to appear high in the search results. Even when users don’t necessarily click on your offerings, simply the fact that your eCommerce store appears can convey an incredible amount of authority. This is how you build confidence in your brand and draw in new customers. Building brand awareness through SEO will result in repeat customers, customer loyalty, and a better organic conversion rate over time.
  • Organic sales are another important reason to implement an eCommerce SEO campaign for your online store. Once you start generating more organic traffic and really refine your keyword strategy, you will begin to rank better for search queries related to your specific products. This will naturally result in a better conversion rate. In other words, by laying the foundation now with a professional SEO campaign, you will eventually increase your sales without paying a dime in extra ad spend.
  • A better experience for your users. SEO used to be all about keywords and backlinks, and while these elements are still incredibly important, SEO has evolved to encompass so much more. Google now takes user experience into consideration when ranking websites, which ultimately means that the responsiveness of your store and how functional it is will determine whether or not you can land on page one. A full-scale SEO campaign will actually help improve the fundamentals of your online store, by helping with load times, improving on-page copy so that it reads better, enhancing your navigation that it becomes easier for your users to find certain products, and even making sure that your server is working properly and that there are no errors on the backend that could be interfering with load times and indexing. In general, SEO services will actually increase the quality of your store, which in turn will create a better experience for your customers.

It’s pretty obvious at this point why SEO is so important. From a marketing standpoint, there’s no other technique that really compares to the kinds of results you can get if you take your search engine optimizations seriously.

Grow Your Online Store With Our eCommerce SEO Services

Even if you have struggled in the past with ranking your website, that doesn’t mean you should give up on optimizing for the search engines. By taking the proper measures, you can enjoy more traffic and sales, a stronger online reputation, and provide an even better experience for your shoppers.

To pull all of this off, however, you may want to consider hiring eCommerce SEO experts to help you put together a coherent marketing strategy based on in-depth research and techniques that actually work. If you are prepared to grow your business the right way, we here at Genius eCommerce® are ready to help elevate your store and get you those all-too-important rankings. Just give us a call or request an audit using the form at the bottom of this page to get started.

What Can a BigCommerce SEO Company Do For Your Business?

BigCommerce has grown to prominence as one of the best eCommerce platforms available, with a robust suite of features and plenty of room for app integrations and custom development options. However, this is only the first leg of your eCommerce journey.

If you want to actually promote your store and get more customers, you will need to market your business correctly. A professional BigCommerce SEO company that has a deep understanding of the platform and an extensive digital marketing background will be able to help you put together a campaign that will grow your business in a positive direction.

Although you may have concerns about hiring an agency to do your SEO, once you realize how much there is to tackle when it comes to making the right optimizations and forming the correct strategy, you will see that it is practically a necessity.

Starting an eCommerce business is tough, but marketing it and growing it can be downright daunting. The right BigCommerce SEO services can help alleviate some of the problems store owners struggle with when it comes to eCommerce growth and actually standing out in the search engines.

We have put together this essential SEO guide for BigCommerce merchants, and anyone who is curious about taking the plunge by hiring a professional for their digital marketing.

The Benefits of a BigCommerce SEO Company

The big question is, what can an eCommerce SEO company do for you that you can’t simply do yourself after a bit of research? Has search engine optimization really become that technical and complex that you need an entire agency just to pull it off?

To put it bluntly, yes.

While minor SEO tweaks are simple enough to perform, and with the help of BigCommerce SEO apps like FavSEO and ReloadSEO it’s relatively easy to get a handle on the basics, but even after all these years, the bulk of all SEO work still has to be done manually. This work has also become exceedingly complex, requiring a great deal of technical expertise, eCommerce knowledge, and a strategic mindset.

In short, there is a massive difference between performing a few changes on your website and conducting an effective eCommerce SEO campaign. Just about anyone with a decent understanding of the BigCommerce backend can make a few quick adjustments to on-page content with the help of a guide, but there is a whole lot more to SEO than simply adding a few keywords to your pages or changing a category title.

A skilled BigCommerce SEO company will be able to perform deeper levels of keyword research using industry-leading SEO tools and leaning on years of experience. This allows for a greater chance at uncovering valuable ranking opportunities, which can lay the groundwork for a much more effective SEO strategy.

Let’s take a closer look at the key elements of an effective SEO campaign and you will begin to see why a talented marketing agency is not only important, but could very well be a necessity if you are serious about taking your BigCommerce store where you want it to go.

In-Depth Keyword Research

One of the biggest benefits of having a dedicated SEO team on your side is that you will be able to leverage decades of collective experience when it comes to keyword research.

You may have a general idea as to what keywords you want to rank for, but chances are they are not keywords that are all perfectly suited from a strategic point of view.

Rather than merely selected a bunch of industry keywords that you want to rank for, eCommerce SEO experts will carefully select a mix of keywords that have different kinds of search volume and intent behind them. This would include product keywords, location-based keywords, long-tail keywords, and extra-long-tail keywords.

SEO Keyword Research
Finding the proper keywords for your SEO campaign is a must if you want your strategy to produce results in terms of better rankings.

For instance, where a store owner might select “men’s dress shirts” as a keyword they want to rank for, it would make more sense from a strategic point of view to target “best dress shirts for men,” “designer dress shirts for men,” or “best dress shirts for men near me.” These different keyword variations may have lower traffic volumes but are easier to compete for and may have better eCommerce search intent behind them. The result is that they are not only easier to rank for, they help your site build brand authority while driving more qualified traffic that converts better.

Keyword research is the backbone of any successful SEO campaign, and this is one area where having an agency pays off. No matter how much you think you know about SEO or your industry, chances are that an elite SEO company will have a far greater wealth of expertise to draw from.

On-Site SEO For BigCommerce Stores

Taking care of all of the different on-site SEO fixes and updates for your BigCommerce website is another reason why hiring a dedicated agency is worthwhile.

First of all, it is unlikely that you are even aware of all of the different parts of your website that need updating, nor how to update them properly. A professional SEO agency will be able to go in and make the correct changes to your meta titles, category page descriptions, product listings, URLs, and even your homepage if necessary, based on an overarching strategy that is already in place.

This means that each change is performed for the sake of a greater purpose and not just because it’s assumed to be the right thing to do or because it looks better. Professional digital marketers will only make adjustments if they are in line with the strategy that has been created and if they know that the changes will make a difference in terms of boosting your website.

Technical Adjustments

On the technical side of things, SEO can get rather complex. Whether it’s combing your website for dead links, making sure that you have the proper redirects in place, ensuring that your eCommerce site is being crawled correctly by Google, and a number of other things, it’s easy to see why just this area alone warrants a professional touch.

While the content and usability of a website is important from an SEO perspective, a store that is hampered by technical issues will not rank well. One of the primary reasons to hire a BigCommerce SEO company is to have a professional team that is constantly looking after your technical SEO in order to make sure that it is in order.

It’s important to note that this is not a one-off process either. Like most aspects of SEO, these technical adjustments will need to be made throughout the life of your website. From disavowing spam links to catching 404s, as well as updating various server errors and other problems, you are always going to need a professional eye on your online store in order to make sure that it is functioning properly.

User Experience Updates

This is a big one that many store owners may not even be aware of at present.

Over the past few years, Google has been trending toward a more user-centric kind of SEO. What this means is that when crawling your website, Google is looking for a lot more than just keywords and useful content. Now elements such as page speed, how quickly buttons can be interacted with, content layout shifts, and the overall quality of a website.

This is especially important for eCommerce websites, as the user experience can play a role in things like conversion rate and how long your customers stay on a particular page. A website that lacks a good core user experience is not going to perform well, which means that you need a smart, proactive SEO team that will be willing to call out certain aspects of your website that are underperforming and advise the right path forward.

In this way, SEO has evolved to encompass the worth of an entire website from the user’s perspective. A clearly branded website that has a professional look and feel and that functions correctly may at times outperform an over-optimized website that is slow and clunky.

Website user experience
A great user experience is not only one of the keys to keeping users on your site and helping them to convert, it’s important for SEO as well.

Content Creation

The content you are creating on your website is important for several reasons. For instance, a well-written blog will not only help you inform your customers and build your brand, but it can also provide much-needed SEO value as well.

The problem is, most store owners don’t have time to operate a blog, much less a polished one. Given the importance of building a content strategy and showing Google that you are an actively updated website with plenty of valuable content, you need a full-scale SEO campaign for your BigCommerce store that includes SEO blog writing as a part of the strategy. This is one of the key elements that will begin to help your website climb the SERPs, and build brand authority at the same time.

Developing a Backlinking Strategy

There is also the matter of backlinking to think about, which is something that isn’t even on the radar of many store owners. Natural-looking and authoritative backlinks are another crucial aspect of your SEO that you can’t afford to ignore. Links, after all, are what drive the Internet and are what signal to Google that your website is relevant. Without an abundance of links pointing back to your eCommerce store, Google won’t see fit to rank you very high for competitive keywords.

A skilled marketing agency that specializes in eCommerce SEO will know how to generate high-quality backlinks for your website, along with well-written and SEO-optimized off-site content that will drive traffic and authority to your target pages. This translates into relevance in Google’s eyes, yet can’t be easily performed without the assistance of a professional SEO company.

You also don’t want to get desperate and “buy” backlinks from various services you find online. Not only are such links spammy and could get your website penalized, they aren’t attached to any strategy and simply won’t have the desired effect you are looking for.

The Need For BigCommerce SEO Experts

After reading through all of the different reasons why a BigCommerce SEO company is a must, you now have to think about which agency is right for you.

The main things you want to focus on when it comes to selecting the right agency, is whether or not the company in question has experience with BigCommerce, and if they specialize in customized SEO plans rather than cookie-cutter packages.

If these are the kinds of SEO services you are looking for, you are already in the right place. Genius eCommerce® is a leader when it comes to conducting effective SEO campaigns for online businesses. From in-depth keyword research to comprehensive backlinking and content strategies, our approach to SEO gets powerful results.

Not only do we specialize in eCommerce digital marketing such as SEO and PPC, we are also BigCommerce partners, who work closely with merchants on the BigCommerce platform to deliver superior results. For years, we have been the biggest name in eCommerce SEO for a reason. We know how to deliver consistent results based on a tried and tested strategy and a wealth of collective experience.

We understand how difficult it is to get a handle on your SEO and actually start ranking above the competition. You may have been working at your own SEO for years and only have modest gains to show for it. Even if your faith in SEO has been damaged over the years, the truth is it is the most effective form of digital marketing, and if done correctly, it can have a dramatic impact on the success and health of your business.

If you are ready to talk to a BigCommerce SEO company that fully understands the platform and that will be able to help you drive organic traffic and sales to your online store, give our team a call at 888.982.8269, and we would be happy to help you get started.

The Best WordPress SEO Consultant For Your eCom Business

Driving organic traffic and sales is one of the most important goals of a digital marketing campaign, but it’s not always easy. In fact, it can be downright difficult without a clear path forward paved by a capable WordPress SEO consultant.

Climbing the search results pages can often feel like a game of cat and mouse. One month you’re climbing for a few of your important keywords, the next month you’re suddenly on page 9, never to see the light of day or an ounce of traffic. A year of steady gains can be wiped out by a single Google update. Hours of learning various SEO strategies may only result in a few more visitors a week.

If you’re going to build a successful online business, you need the help of a team of WordPress experts that not only understand all of the different nuances of the platform, but who also can work with you to develop a powerful SEO campaign that’s customized for your specific industry and business.

Cookie-cutter search engine optimization packages simply aren’t good enough. To really increase your organic search traffic, you need to think bigger. A digital marketing consultant will be able to address your specific site issues and will be able to lay out a workable strategy that will not only increase traffic, but user engagement, brand awareness, and conversion rates as well.

Let’s dig a little deeper and highlight some of the benefits of hiring a dedicated WordPress SEO consultant for your business.

Wordpress SEO Consultant Team

What Can WordPress SEO Experts Do For Your Store?

So what are the actual reasons you would want to invest in a professional SEO team in order to handle your marketing?

The most obvious and important reason is simply that eCommerce SEO has become quite a bit more complex than it was even a few years ago. It wasn’t long ago that a bit of decent keyword research and adding some meta data was enough to rank websites even in relatively saturated niches.

Part of the reason for this is that back then, there was less competition, and less businesses optimizing their SEO in general. WordPress being a great platform for SEO, and combined with a bit of marketing common sense, was enough to allow savvy marketers to gain an easy edge and rank on page one with very little effort.

Natural rankings were also easy to generate as well. Store owners could add a few popular products and so long as they were using the right keywords and had at least a minimum amount of useful content on their website, it was potentially possible to rank.

Times have most certainly changed. Now in order to rank consistently, you need a strategic approach to SEO that begins with thorough keyword research and a full website overhaul that ensures everything is properly optimized and in accordance with Google’s expectations.

Many of the finer points of SEO get lost without a professional marketing background however. There are hundreds of ranking signals, and you can’t be expected to know them all and actually implement them on your WordPress site unless you are in the trenches every day running full-scale marketing campaigns for clients.

In other words, the primary benefit of looking for the best WordPress SEO consultant for your eCommerce site is simply to be able to understand exactly what to do that will actually make a difference for your business. Wasting time jumping from one lackluster service to another, and trying to manage your SEO with simple tips and tricks you learn on YouTube is not enough to move the needle anymore. Even the variety of high-quality WordPress plugins for SEO that are out there only give you a decent starting point, and aren’t an actual solution unto themselves.

Here are just a few of the areas of your SEO that a professional team of eCommerce experts would be able to help with:

  • If you are using the right keywords and if your keywords are suited for eCommerce.
  • Your navigation and category hierarchy, which play an important role in user experience and how Google bots crawl your site.
  • If your current WordPress theme is good for eCommerce and if WooCommerce is configured correctly.
  • Whether or not your category pages and product pages have been optimized properly.
  • Will be able to help you uncover ranking opportunities based on special long-tail keywords.
  • Make sure your local SEO is situated properly.
  • Will comb through your website in order to ensure that SEO best practices are being followed, such as proper use of meta titles, optimized descriptions, proper H1s, helpful design elements, the user experience, and so on.
  • Can offer a powerful backlinking strategy that will improve your domain authority, which is often what holds many sites back from ranking on page one.

The best part of leaning on a professional team is that they will actually be able to custom-tailor a strategy based around your specific needs. Rather than purchasing some kind of pre-made SEO plan that doesn’t really apply to your business, an expert team of SEO consultants will talk with you about your business goals and will outline a marketing strategy that is designed to strengthen your online store in a multitude of ways.

The Best WordPress SEO Consultants With a Proven Ranking System

If you are ready to get serious about your eCommerce marketing plan and want SEO services for your WordPress store that will actually bear fruit, our team is ready to help.

Genius eCommerce® specializes in smart SEO plans for eCommerce stores. We are a team of WordPress SEO consultants and digital marketing gurus that go beyond mere SEO plugins and pre-made packages. We are results-focused and data-driven, and will work with you over the course of several weeks in order to build you a campaign that gets you on page one.

Rather than keep sticking with the same old strategies that don’t get you anywhere, it might be time to work with a professional team that understands your industry and will be able to give your WordPress website the professional touch you deserve.

2021 Shopify Marketing Plan: 3 Powerful Growth Strategies

Launching an online store has never been easier, with the help of user-friendly eCommerce platforms such as Shopify. However, just because you are able to open a store doesn’t mean anyone will actually be able to find your products and buy them.

Success in eCommerce is often dependent on how well you can promote your products and get your name out there, which means you need a foolproof Shopify marketing plan that can help you build a customer base and grow your brand.

The problem with digital marketing is that there are dozens of different tactics and hacks floating around out there that can lead you astray, wasting your time and money. Rather than chase a hundred different ideas, you need to narrow your focus on a handful of proven marketing techniques that will actually yield results.

If you want to grow your business you have to go with what works, and execute efficiently.

The following growth strategies are based around the most reliable avenues of eCommerce digital marketing, and will help you grow your Shopify store effectively.

How to Grow Your Shopify Store Properly

While it might be tempting to implement every fresh new marketing strategy you come across in order to build your brand and increase traffic and sales to your Shopify website, this is not only time-consuming but in most cases ineffective as well.

Shopping on Social Media
A simple and effective marketing strategy will help users connect with your brand, which will result in more traffic and sales, as well as greater brand awareness.

In order to find consistent success, you need to consolidate your marketing tactics and follow a more narrow path that is focused on tried and true methods of growth. While this may seem less glamorous than jumping on board with the latest trends and marketing masterclasses, it’s ultimately what will get you the best results, especially in the long term.

Here at Genius eCommerce® we have a solid 3 lane approach to Shopify marketing that includes comprehensive eCommerce SEO, agile pay-per-click advertising, and social media management that is based on building an active shopper base.

Let’s dissect each of these 3 areas of eCommerce marketing to better understand why they are so important to focus on and how they

Shopify SEO: The Backbone of Your Growth Plan

For many store owners, search engine optimization remains an enigma. What keywords to focus on, what kinds of content to create, what site improvements to make. It can all seem a little daunting.

You will even read articles that say things like Shopify isn’t good for SEO or that you need certain special plugins, or that you need to follow this one special technique that some marketer invented last month.

Needless to say, the majority of all of this information is wrong. In fact, SEO is still the kind when it comes to eCommerce digital marketing, and should comprise the backbone of any full-scale Shopify marketing strategy.

The reason for this is that nothing can quite compare to organic traffic and sales. When users are searching for a specific product and your website pops up, that’s incredibly powerful. You could make the argument that nothing else in the world of marketing compares to those top spots in Google at the moment.

Simply from a brand awareness standpoint, SEO carries incredible weight. The more your website and branding appear in Google search results, the more recognized you will become within your niche. This can be accomplished through careful implementation of certain on-page optimizations, keyword research, and a solid linking strategy.

Despite all of the zany SEO trends that are out there, the truth is that the same timeless techniques are what will provide you with the growth you’re looking for. Here are the general guidelines you will want to follow:

  • Perform comprehensive keyword research that takes into account your industry, your competitors, search intent, user shopping behavior, and your specific products.
  • Develop a content strategy based on these keywords. This means adding the keywords to relevant pages on your website, into optimized blog articles, and in meta titles and descriptions as well.
  • Make sure your navigational hierarchy, categories, and links all make sense. Users should be able to easily navigate your Shopify store in order to find what they are looking for.
  • Optimize for speed and efficiency throughout your site. While page speed isn’t everything, a slow website can lead to more bounces, which Google may take as a sign that your website doesn’t offer a polished experience.
  • Provide value that extends beyond your products. Your website should be informative, offering tips, behind-the-scenes information on your brand, giveaways and contests, how-tos, and more. You want to be the go-to authority online for your products and perhaps even your niche entirely.
  • Formulate a backlinking strategy. This is difficult without the weight of a skilled Shopify SEO agency behind you, but ideally you will want to connect with other websites in your niche and reach out to them for backlinks. You will also want to get listed in local business directories and other 3rd party websites. This is what will help raise your domain authority.
  • Keep tabs on your growth and be agile in your approach to SEO. BE willing to prune content, add value to underperforming pages, create proper 301 redirects when removing or changing pages, and address server errors and other issues as they arise in Google Search Console.

Obviously, pulling all of this off without the help of a dedicated team of Shopify marketing professionals is a tall order, which is why we recommend hiring a capable agency to help you manage your SEO for you. Even if you have a marketing background, eCommerce SEO is not something that can be managed by one person alone, nor is it something that should be addressed without a carefully crafted strategy in place.

Scaling With Smart Shopify PPC

Of all of the different marketing activities you are bound to perform for your online store, PPC is the most likely to generate quick results.

It’s not even all that difficult to see a decent return with eCommerce PPC if you know a little about targeting and how to write convincing sales copy. The trick is maximizing your budget and using PPC ads to actually scale and grow your business.

Creating an ad strategy that is cost-effective and that truly represents your brand can be somewhat challenging. This smart approach to PPC requires a deeper understanding of your target audience, better-worded ads, and a more dynamic strategy overall that makes use of all of the different tools that platforms such as Google and Amazon have to offer.

The trick with getting the most out of PPC isn’t often in the ads themselves, but in the angle you take with the entire campaign, as well as the finer targeting details. A skilled digital marketing agency that understands your audience and industry will be able to create a more nuanced campaign that can help stretch your budget, get more conversions, and even improve your brand appeal.

Looking at your ad campaign as simply a way to generate traffic is too short-sighted. PPC can be used as a powerful growth tool in the right hands, but there’s more to it than simply spending more money or adjusting your targeting. You may need the help of a professional team of PPC experts that specialize in eCommerce to see the kind of results you want.

Launching an eCommerce Social Media Strategy

Your Shopify marketing efforts shouldn’t end with just SEO and PPC. Though it can seem daunting at first, social media offers an incredible opportunity to grow your business, through increased customer loyalty, brand awareness, traffic, and sales.

Users on Social Media
Millions of users are on social media. It’s your job to connect with them and help them find the products they are searching for. A smart social media plan can help make this happen.

The key here is to find a marketing company that knows the difference between ordinary social media management and eCommerce social media marketing services. Everyday management might seem beneficial when in fact for most businesses it’s just a waste of money and doesn’t actually move the needle when it comes to producing actionable results.

You could opt to spend money on certain social media platforms but this is always necessary. You should use paid advertising to supplement your marketing efforts, not as a strategy all its own. You still need that organic engagement in order to build a strong and dedicated audience.

If you want to properly grow your Shopify store, you need to utilize the power of social media marketing, which extends beyond mere Facebook ads and influencer marketing. You need a sound eCommerce-centric strategy that builds your accounts and pushes authority to your online store. This way you will be able to start increasing your organic presence while creating digital assets for your brand, which is ultimately one of the best reasons to be on social media in the first place.

Which social media platforms should you be focusing on, however?

Although there are quite a few viable candidates out there, with new platforms popping up every year, there are only a select few that you will want to set your sights on for eCommerce purposes specifically. Typically, these include Facebook, Instagram, and Pinterest. If you operate an online store, these are the three platforms you need to be on.

Compared to the clear benefits of SEO and PPC, you might be wondering why social media is worth using at all. Is it actually worth incorporating into your digital marketing campaign?

  • Social media is the best way to communicate your brand online. Oftentimes users will trust an Instagram page more than they will an actual website or online store.
  • Users associate active social media accounts with authority, trustworthiness, and legitimacy. A lack of a social media presence is a red flag for some people.
  • Social media puts a human face on your brand and business. You can use these platforms to easily connect with your customers and build relationships.
  • Social media opens up alternative sales channels.
  • Platforms like Instagram and Pinterest can help you spot trends and adjust your content strategy accordingly.
  • Social media can be used as a growth monitoring tool. Without getting bogged down in vanity metrics like follower counts and impressions, these platforms can help you easily see how much engagement you are getting, the overall sentiment toward your products and brand, interest levels in certain products, and are a reliable place to ask for feedback from your audience.

At this point, there’s no reason why you shouldn’t be using social media if you are trying to grow your Shopify eCommerce business. The right approach is necessary, of course, because ordinary social media management is unlikely to get you anywhere significant. A talented marketing agency that appreciates the value of social media and the right techniques to use for growth, will be able to make a difference for your store.

The Ultimate Shopify Marketing Solution

Your eCommerce business needs to be carefully cultivated in order to scale the way you want it to. No matter what your specific goals are, this still means that your marketing tactics need to be created thoughtfully, with reliable methods that are proven to work.

To create marketing strategies of this caliber, you need to be aware of all of the latest eCommerce trends, you need to be adept at all of the different marketing tools that are available, in-depth knowledge of Shopify is a must, and you need to have a workable system in your pocket that gets verifiable results.

We cover all of those key points and more. Genius eCommerce® is about developing powerful growth strategies for eCommerce businesses, using full-scale SEO campaigns, agile PPC plans, and social media marketing as well.

If this sounds like what you need in order to get your Shopify marketing plan on track, give us a call at 888.982.8269. Our team of eCommerce experts will work closely with you to develop a strategy that is customized to your industry, brand, and audience. We don’t do cookie-cutter here, and you can’t afford to go with such a pat solution if you want to grow your business and increase sales. Give us a call today and unlock the full potential of your Shopify website.

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