The Best WordPress SEO Consultant For Your eCom Business
Driving organic traffic and sales is one of the most important goals of a digital marketing campaign, but it’s not always easy. In fact, it can be downright difficult without a clear path forward paved by a capable WordPress SEO consultant.
Climbing the search results pages can often feel like a game of cat and mouse. One month you’re climbing for a few of your important keywords, the next month you’re suddenly on page 9, never to see the light of day or an ounce of traffic. A year of steady gains can be wiped out by a single Google update. Hours of learning various SEO strategies may only result in a few more visitors a week.
If you’re going to build a successful online business, you need the help of a team of WordPress experts that not only understand all of the different nuances of the platform, but who also can work with you to develop a powerful SEO campaign that’s customized for your specific industry and business.
Cookie-cutter search engine optimization packages simply aren’t good enough. To really increase your organic search traffic, you need to think bigger. A digital marketing consultant will be able to address your specific site issues and will be able to lay out a workable strategy that will not only increase traffic, but user engagement, brand awareness, and conversion rates as well.
Let’s dig a little deeper and highlight some of the benefits of hiring a dedicated WordPress SEO consultant for your business.
What Can WordPress SEO Experts Do For Your Store?
So what are the actual reasons you would want to invest in a professional SEO team in order to handle your marketing?
The most obvious and important reason is simply that eCommerce SEO has become quite a bit more complex than it was even a few years ago. It wasn’t long ago that a bit of decent keyword research and adding some meta data was enough to rank websites even in relatively saturated niches.
Part of the reason for this is that back then, there was less competition, and less businesses optimizing their SEO in general. WordPress being a great platform for SEO, and combined with a bit of marketing common sense, was enough to allow savvy marketers to gain an easy edge and rank on page one with very little effort.
Natural rankings were also easy to generate as well. Store owners could add a few popular products and so long as they were using the right keywords and had at least a minimum amount of useful content on their website, it was potentially possible to rank.
Times have most certainly changed. Now in order to rank consistently, you need a strategic approach to SEO that begins with thorough keyword research and a full website overhaul that ensures everything is properly optimized and in accordance with Google’s expectations.
Many of the finer points of SEO get lost without a professional marketing background however. There are hundreds of ranking signals, and you can’t be expected to know them all and actually implement them on your WordPress site unless you are in the trenches every day running full-scale marketing campaigns for clients.
In other words, the primary benefit of looking for the best WordPress SEO consultant for your eCommerce site is simply to be able to understand exactly what to do that will actually make a difference for your business. Wasting time jumping from one lackluster service to another, and trying to manage your SEO with simple tips and tricks you learn on YouTube is not enough to move the needle anymore. Even the variety of high-quality WordPress plugins for SEO that are out there only give you a decent starting point, and aren’t an actual solution unto themselves.
Here are just a few of the areas of your SEO that a professional team of eCommerce experts would be able to help with:
If you are using the right keywords and if your keywords are suited for eCommerce.
Your navigation and category hierarchy, which play an important role in user experience and how Google bots crawl your site.
If your current WordPress theme is good for eCommerce and if WooCommerce is configured correctly.
Whether or not your category pages and product pages have been optimized properly.
Will be able to help you uncover ranking opportunities based on special long-tail keywords.
Make sure your local SEO is situated properly.
Will comb through your website in order to ensure that SEO best practices are being followed, such as proper use of meta titles, optimized descriptions, proper H1s, helpful design elements, the user experience, and so on.
Can offer a powerful backlinking strategy that will improve your domain authority, which is often what holds many sites back from ranking on page one.
The best part of leaning on a professional team is that they will actually be able to custom-tailor a strategy based around your specific needs. Rather than purchasing some kind of pre-made SEO plan that doesn’t really apply to your business, an expert team of SEO consultants will talk with you about your business goals and will outline a marketing strategy that is designed to strengthen your online store in a multitude of ways.
The Best WordPress SEO Consultants With a Proven Ranking System
If you are ready to get serious about your eCommerce marketing plan and want SEO services for your WordPress store that will actually bear fruit, our team is ready to help.
Genius eCommerce® specializes in smart SEO plans for eCommerce stores. We are a team of WordPress SEO consultants and digital marketing gurus that go beyond mere SEO plugins and pre-made packages. We are results-focused and data-driven, and will work with you over the course of several weeks in order to build you a campaign that gets you on page one.
Rather than keep sticking with the same old strategies that don’t get you anywhere, it might be time to work with a professional team that understands your industry and will be able to give your WordPress website the professional touch you deserve.
Launching an online store has never been easier, with the help of user-friendly eCommerce platforms such as Shopify. However, just because you are able to open a store doesn’t mean anyone will actually be able to find your products and buy them.
Success in eCommerce is often dependent on how well you can promote your products and get your name out there, which means you need a foolproof Shopify marketing plan that can help you build a customer base and grow your brand.
The problem with digital marketing is that there are dozens of different tactics and hacks floating around out there that can lead you astray, wasting your time and money. Rather than chase a hundred different ideas, you need to narrow your focus on a handful of proven marketing techniques that will actually yield results.
If you want to grow your business you have to go with what works, and execute efficiently.
The following growth strategies are based around the most reliable avenues of eCommerce digital marketing, and will help you grow your Shopify store effectively.
How to Grow Your Shopify Store Properly
While it might be tempting to implement every fresh new marketing strategy you come across in order to build your brand and increase traffic and sales to your Shopify website, this is not only time-consuming but in most cases ineffective as well.
In order to find consistent success, you need to consolidate your marketing tactics and follow a more narrow path that is focused on tried and true methods of growth. While this may seem less glamorous than jumping on board with the latest trends and marketing masterclasses, it’s ultimately what will get you the best results, especially in the long term.
Here at Genius eCommerce® we have a solid 3 lane approach to Shopify marketing that includes comprehensive eCommerce SEO, agile pay-per-click advertising, and social media management that is based on building an active shopper base.
Let’s dissect each of these 3 areas of eCommerce marketing to better understand why they are so important to focus on and how they
Shopify SEO: The Backbone of Your Growth Plan
For many store owners, search engine optimization remains an enigma. What keywords to focus on, what kinds of content to create, what site improvements to make. It can all seem a little daunting.
You will even read articles that say things like Shopify isn’t good for SEO or that you need certain special plugins, or that you need to follow this one special technique that some marketer invented last month.
Needless to say, the majority of all of this information is wrong. In fact, SEO is still the kind when it comes to eCommerce digital marketing, and should comprise the backbone of any full-scale Shopify marketing strategy.
The reason for this is that nothing can quite compare to organic traffic and sales. When users are searching for a specific product and your website pops up, that’s incredibly powerful. You could make the argument that nothing else in the world of marketing compares to those top spots in Google at the moment.
Simply from a brand awareness standpoint, SEO carries incredible weight. The more your website and branding appear in Google search results, the more recognized you will become within your niche. This can be accomplished through careful implementation of certain on-page optimizations, keyword research, and a solid linking strategy.
Despite all of the zany SEO trends that are out there, the truth is that the same timeless techniques are what will provide you with the growth you’re looking for. Here are the general guidelines you will want to follow:
Perform comprehensive keyword research that takes into account your industry, your competitors, search intent, user shopping behavior, and your specific products.
Develop a content strategy based on these keywords. This means adding the keywords to relevant pages on your website, into optimized blog articles, and in meta titles and descriptions as well.
Make sure your navigational hierarchy, categories, and links all make sense. Users should be able to easily navigate your Shopify store in order to find what they are looking for.
Optimize for speed and efficiency throughout your site. While page speed isn’t everything, a slow website can lead to more bounces, which Google may take as a sign that your website doesn’t offer a polished experience.
Provide value that extends beyond your products. Your website should be informative, offering tips, behind-the-scenes information on your brand, giveaways and contests, how-tos, and more. You want to be the go-to authority online for your products and perhaps even your niche entirely.
Formulate a backlinking strategy. This is difficult without the weight of a skilled Shopify SEO agency behind you, but ideally you will want to connect with other websites in your niche and reach out to them for backlinks. You will also want to get listed in local business directories and other 3rd party websites. This is what will help raise your domain authority.
Keep tabs on your growth and be agile in your approach to SEO. BE willing to prune content, add value to underperforming pages, create proper 301 redirects when removing or changing pages, and address server errors and other issues as they arise in Google Search Console.
Obviously, pulling all of this off without the help of a dedicated team of Shopify marketing professionals is a tall order, which is why we recommend hiring a capable agency to help you manage your SEO for you. Even if you have a marketing background, eCommerce SEO is not something that can be managed by one person alone, nor is it something that should be addressed without a carefully crafted strategy in place.
Scaling With Smart Shopify PPC
Of all of the different marketing activities you are bound to perform for your online store, PPC is the most likely to generate quick results.
It’s not even all that difficult to see a decent return with eCommerce PPC if you know a little about targeting and how to write convincing sales copy. The trick is maximizing your budget and using PPC ads to actually scale and grow your business.
Creating an ad strategy that is cost-effective and that truly represents your brand can be somewhat challenging. This smart approach to PPC requires a deeper understanding of your target audience, better-worded ads, and a more dynamic strategy overall that makes use of all of the different tools that platforms such as Google and Amazon have to offer.
The trick with getting the most out of PPC isn’t often in the ads themselves, but in the angle you take with the entire campaign, as well as the finer targeting details. A skilled digital marketing agency that understands your audience and industry will be able to create a more nuanced campaign that can help stretch your budget, get more conversions, and even improve your brand appeal.
Looking at your ad campaign as simply a way to generate traffic is too short-sighted. PPC can be used as a powerful growth tool in the right hands, but there’s more to it than simply spending more money or adjusting your targeting. You may need the help of a professional team of PPC experts that specialize in eCommerce to see the kind of results you want.
Launching an eCommerce Social Media Strategy
Your Shopify marketing efforts shouldn’t end with just SEO and PPC. Though it can seem daunting at first, social media offers an incredible opportunity to grow your business, through increased customer loyalty, brand awareness, traffic, and sales.
The key here is to find a marketing company that knows the difference between ordinary social media management and eCommerce social media marketing services. Everyday management might seem beneficial when in fact for most businesses it’s just a waste of money and doesn’t actually move the needle when it comes to producing actionable results.
You could opt to spend money on certain social media platforms but this is always necessary. You should use paid advertising to supplement your marketing efforts, not as a strategy all its own. You still need that organic engagement in order to build a strong and dedicated audience.
If you want to properly grow your Shopify store, you need to utilize the power of social media marketing, which extends beyond mere Facebook ads and influencer marketing. You need a sound eCommerce-centric strategy that builds your accounts and pushes authority to your online store. This way you will be able to start increasing your organic presence while creating digital assets for your brand, which is ultimately one of the best reasons to be on social media in the first place.
Which social media platforms should you be focusing on, however?
Although there are quite a few viable candidates out there, with new platforms popping up every year, there are only a select few that you will want to set your sights on for eCommerce purposes specifically. Typically, these include Facebook, Instagram, and Pinterest. If you operate an online store, these are the three platforms you need to be on.
Compared to the clear benefits of SEO and PPC, you might be wondering why social media is worth using at all. Is it actually worth incorporating into your digital marketing campaign?
Social media is the best way to communicate your brand online. Oftentimes users will trust an Instagram page more than they will an actual website or online store.
Users associate active social media accounts with authority, trustworthiness, and legitimacy. A lack of a social media presence is a red flag for some people.
Social media puts a human face on your brand and business. You can use these platforms to easily connect with your customers and build relationships.
Social media opens up alternative sales channels.
Platforms like Instagram and Pinterest can help you spot trends and adjust your content strategy accordingly.
Social media can be used as a growth monitoring tool. Without getting bogged down in vanity metrics like follower counts and impressions, these platforms can help you easily see how much engagement you are getting, the overall sentiment toward your products and brand, interest levels in certain products, and are a reliable place to ask for feedback from your audience.
At this point, there’s no reason why you shouldn’t be using social media if you are trying to grow your Shopify eCommerce business. The right approach is necessary, of course, because ordinary social media management is unlikely to get you anywhere significant. A talented marketing agency that appreciates the value of social media and the right techniques to use for growth, will be able to make a difference for your store.
The Ultimate Shopify Marketing Solution
Your eCommerce business needs to be carefully cultivated in order to scale the way you want it to. No matter what your specific goals are, this still means that your marketing tactics need to be created thoughtfully, with reliable methods that are proven to work.
To create marketing strategies of this caliber, you need to be aware of all of the latest eCommerce trends, you need to be adept at all of the different marketing tools that are available, in-depth knowledge of Shopify is a must, and you need to have a workable system in your pocket that gets verifiable results.
We cover all of those key points and more. Genius eCommerce® is about developing powerful growth strategies for eCommerce businesses, using full-scale SEO campaigns, agile PPC plans, and social media marketing as well.
If this sounds like what you need in order to get your Shopify marketing plan on track, give us a call at 888.982.8269. Our team of eCommerce experts will work closely with you to develop a strategy that is customized to your industry, brand, and audience. We don’t do cookie-cutter here, and you can’t afford to go with such a pat solution if you want to grow your business and increase sales. Give us a call today and unlock the full potential of your Shopify website.
WordPress is known as a platform that is great for SEO right out of the gate, yet if you want better control and more options, you are going to want to install the proper plugin. This goes double if you are managing an eCommerce store on your WordPress site using WooCommerce.
There has always been a healthy debate surrounding what the best WordPress SEO plugin is that will actually yield the best results and make your life easier when trying to rank your website. With over a dozen solid contenders, it can be somewhat difficult knowing which of these WordPress plugins to trust, and many guides on the topic are incredibly long and chock full of information you don’t need.
This is why we’ve put together this no-nonsense guide that will help you find the absolute best SEO plugin for your online store that will help you rank higher in the search engines, get more organic traffic and sales, and ultimately help you succeed online.
The Top 3 WordPress SEO Plugins For WooCommerce
While an SEO plugin isn’t the end all be all when it comes to proper search engine optimization, they are helpful when it comes to better managing the quality of your content and your on-site SEO.
Making sure each and every page on your website is properly optimized is a daunting proposition, but the right plugin can make this process a whole lot easier. These website add-ons also help with getting new pages indexed faster, readability scores, and sitemaps, just to name a few things. They can help transform your WordPress dashboard into an effective SEO control panel that will ensure that you have the proper direction when it comes to your posts and pages.
High-quality WordPress SEO Plugins can also help with issues such as:
Diagnosing broken links.
Schema meta data
Control over meta titles and descriptions
Social media meta data
Integration with Google Analytics
All of these things can be handled without the help of a plugin, of course, but it makes tackling these issues so much easier when you can access everything right there in WordPress and control everything without having to dig into any code or perform any complex tasks. This is why WordPress plugins are so popular, after all, they do a great job of streamlining important website management tasks.
Knowing just which SEO plugin is right for you can be a tough process, because of the sheer volume of information out there on the subject. That’s why we have taken the time to distill the most important elements of the most popular plugins so you don’t have to weed through a ton of blogs to find what you are looking for.
The long-time favorite of bloggers and business owners, Yoast is still one of the most well-known names in the world of WordPress SEO. For eCommerce specifically, Yoast can help you create powerful product pages that are readable and fully SEO optimized, while assisting in other key areas as well.
Yoast’s Best Features:
Readability score system that helps you write great content.
Helps you avoid duplicate content.
Easy to use XML sitemap.
Cornerstone content options.
Broken link checker.
What most people think of when it comes to Yoast is its robust on-page content options. Its readability score system has been a mainstay in the blogging world for years for good reason: it’s effective and does seem to help produce content that ranks well in Google. If you are concerned about the tone, consistency, and SEO quality of your product pages and want to make sure that they have a great chance of ranking, this is the plugin for you.
All in One SEO
This plugin has also been around for quite a while and offers somewhat different features than Yoast. It is a more lightweight and streamlined plugin that focuses more on indexing and fine-tuned control over meta titles and how your content is presented over the Web. It does not have a comprehensive on-page “readability score” kind of system, although it just recently added a focus keyword element that allows you to tailor your content according to the keyword you want to rank for on each page and blog.
All in One SEO’s Best Features:
Advanced options specifically for WooCommerce along with seamless integration.
An SEO Audit feature to check for errors.
High degree of control over search appearance, including options for each kind of WordPress content.
A simple interface that most consider being more user friendly than Yoast
All in One SEO is a lightweight plugin by SEO standards, so it won’t negatively impact the performance of your site.
All in One SEO is for users who don’t require as much hand-holding when it comes to creating good-looking blog posts and other on-page content, and would prefer to have a simpler plugin that gives you plenty of control elsewhere.
This SEO plugin is a relative newcomer to the bunch compared to the previous two plugins. Though it has been around for some time, only recently has it been considered as a contender for the top.
Rank Math is for power users that want to really dig deep into the world of SEO and that are confident in their ability to optimize their own website.
Rank Math’s Best Features:
Extensive options for Links, Breadcrumbs, 404 Monitoring, and an array of other areas of SEO.
Easy integration with Google Analytics so you don’t have to use Monster Insights or other analytics plugins at the same time.
Detailed global meta options.
Website health and status updates.
Rich snippet control and a long list of on-page content optimizations
You could say that Rank Math’s features border on excessive, so unless you are well-versed in SEO, this may not be the best plugin for your needs. Install Rank Math if you truly want to handle every last aspect of your website’s SEO yourself.
The Final Verdict on the Best WordPress SEO Plugin?
The Yoast SEO plugin is still probably the best all-around choice for website owners that want a decent level of control over their optimizations and plenty of guidance on creating search engine-worthy content. All in One SEO pack is the optimal choice if you want a minimalist option that does the job, and Rank Math will work best if you want to squeeze every bit of performance out of your online store.
Taking care of your eCommerce SEO is no easy feat, which is why you may need a bit more than just a plugin to help you move ahead. An SEO expert with a full background in eCommerce, will be able to help you build a powerful WordPress website that is completely optimized for the search engines.
If you want to really improve your SEO, increase your site speed, and get more organic traffic to your WooCommerce site, give our team a call at 888.982.8269. Genius eCommerce® is the eCommerce digital marketing team you need if you want to grow your online business with proven strategies that will have your website ranking higher than ever in the search results.
Prepare Your Shopify Store For Google’s New SEO Guidelines
Managing a Shopify website is difficult enough without having to keep track of what Google is up to. However, if you want to stay on top of your organic traffic and do everything in your power to grab those page one positions, you will want to read up on Google and the new SEO guidelines that are rolling out later this year.
You may have heard about Google updates in the past and never really put much thought into whether or not they would affect your SEO, but the new page experience update that is on the horizon may hold more weight. While no one knows for sure how impactful this update will be, some experts are certain that it could spell doom for certain outdated websites that aren’t paying enough attention to user experience.
If you want to make sure your eCommerce store is still standing strong this May after Google rolls out its next algorithm update, this is the guide for you. Below you will find important insight into what Google is looking for out of a professional eCommerce website, and what you need to do in order to weather the storm.
What is Page Experience?
So what exactly is page experience and why is Google harping on it in this new update?
Actually, while they haven’t been directly calculated into Google’s search algorithm yet, these metrics have been considered ranking signals for quite some time. Mobile visibility, layout shifts during the loading process, how soon a user can interact with important on-screen elements. All of these factors have been on the periphery of SEO for years, but now may be coming into the forefront
Ultimately it boils down to user experience. Google’s mission is to rank pages that best meet the needs of its users. The more reliable Google is in serving relevant content, the more likely users are to continue to use the service. It’s just that simple.
This means that it is in Google’s best interest to prioritize high-quality content whenever possible. It’s not only about using the right keywords in the right places anymore. Google wants to know that your Shopify store is actually providing users with a beneficial experience. Can they find what they are looking for easily? Does your navigation make sense or is it confusing? How quickly does a product page load and can the “add to cart” button be clicked easily on smaller mobile devices? All of these different user experience factors may seem trite compared to something like using the right page title or keyword, but not to Google.
In fact, these kinds of user experience factors are what Google is pushing in this new SEO update. They are creating even more stringent SEO guidelines that website owners and digital marketers will need to follow if they intend on getting on page one.
Understanding and acting on these changes may be what separates your eCommerce business from your competitors once this update goes live in May 2021, so it is important that you educate yourself on what your website needs in terms of search engine optimization to ensure that everything checks out.
Understanding Google’s Web Vitals and What They Mean For Your Shoppers
Let’s break each of these terms down and explore what they mean for your online store:
Largest Contentful Paint
To put it simply, the LCP web vital considers how fast it takes for the main elements of a web page to render. A slow render time for your website will increase the bounce rate and dampen the user experience. While the overall speed of your website and the LCP have long been considered important factors when it comes to SEO, they haven’t been fully integrated into the algorithm until now. Once this new Google update hits, it will be important to have a website that not only loads fast but that displays important interactive elements as quickly as possible.
First Input Delay
The First Input Delay is another page experience metric that determines how fast a web page can actually be interacted with in a meaningful way after it has been accessed. We have all had an experience with a slow loading web page that takes forever to interact with despite the fact that elements of the page have already loaded in. The First Input Delay can be a huge determining factor in the overall quality of a web page, which is why it is being considered as a future ranking factor.
Think about it from the standpoint of an online shopper. They search for what they are looking for in Google, eager to buy the first thing that matches their tastes or needs. Your website comes up in the search results and the user decides to take a chance and click the link. All seems well, the page is loading in. However, despite the fact that the image of the product is visible and the “add to cart” button is there as well, you can’t click on anything. This lack of responsiveness can crush the shopping experience, leading to a high bounce rate.
Cumulative Layout Shift
The Cumulative Layout Shift is a metric that determines how elements on a web page may change position as they load in, which could cause a poor user experience.
This is another one of those nebulous ranking factors that you may never have considered before when working on your eCommerce SEO, but it is something you need to take note of. If your website loads slowly and has clunky elements that shift around all over the place during the rendering process, this could potentially cause a user to “misclick,” or click on an element that they didn’t want to.
Sending a user to the wrong page is a surefire way to get them to bounce. For instance, what if a user visits your website and sees your “Blog” in the navigation bar. They try and click on it but the actual link they are clicking on is the cart, or some kind of product. This could send the wrong kind of message and may even make the user think you are trying to scam them.
Getting Your Shopify Website Ready
All of the pages on your site need to take these page experience ranking factors into consideration going forward. If you want your Shopify store to have that professional look and feel that not only pleases users but that also keeps Google happy as well, this is all but essential.
There is no telling just how impactful these new SEO guidelines will be once they roll out. In the past, certain updates that were thought to cause havoc didn’t actually change things all that much. What we do know is that for going on a year, Google has seen fit to mention this update on several occasions, and has seemed to emphasize its importance. Although they have stated that if you are already taking care of your SEO properly, you won’t experience any difference in your rankings, we all know that this could mean just about anything.
You can’t be sure that your website is properly optimized unless a skilled eCommerce SEO agency is at the helm. Whether it’s forgotten duplicate content, dead pages that haven’t been redirected, or a clunky homepage that is causing your bounce rate to spike, your SEO strategy needs to be comprehensive and air-tight. Every aspect of creating a beneficial experience for the user needs to be taken into account if you intend on actually meeting the needs of your shoppers and defying any future algorithm updates.
Here are a few things to keep in mind when preparing your Shopify website for this upcoming change to the SEO landscape:
Make sure all of the images you are using on your site are properly compressed. Large images can dramatically increase the time it takes to load in more important elements.
Does your category structure and navigation hierarchy make sense? If you have too many categories or parts of your site that seem to overlap or are redundant, you may want to scale them back in order to improve site size and shopping efficiency.
Consider removing plugins and apps that you don’t absolutely need. Every add-on and integration you include in your Shopify store may come at a cost. Every line of extra code in the header of your web page could hold up the loading process and potentially impact your site in a negative way.
Think about going more minimalist if it fits your brand. Pare down your homepage and simplify some of the elements so that only the important elements are left. If there are parts of your website there for decoration alone and aren’t helping the sales process, consider removing them.
Work on your interlinking. The search engines are looking for context, and that means taking enough time to create a logical sitewide hierarchy. In terms of the upcoming updates, you want to be mindful about all aspects of the user experience, not just the big three mentioned above.
Get a technical SEO audit performed in order to make sure that nothing is amiss that the search engines might count against you.
While it may seem like an unnecessary load of work, there’s no telling just how serious this update will be. Some websites that have been neglecting their load times and other user experience elements may be in for a rude surprise come May.
If you are already following stringent SEO guidelines based on user experience, great. However, if you have been reluctant in the past to invest in your search engine optimization and haven’t given your online store the proper attention, now’s the time.
Future-Proof Your SEO With Genius eCommerce
Google and other search engines are constantly refining their algorithms in favor of the users. What this means is that as the search experience evolves, the same old SEO tricks and marketing tactics become obsolete. Google only wants the best of the best ranking on page one.
Does your Shopify website qualify?
While this SEO guide may have shed some light on the upcoming page experience update slated for May of this year, you may not be aware of how to implement the proper changes so that you can be ready. Even if you have an established business and a thriving website, that could change in an instant if you aren’t taking care of your SEO.
If you want to be proactive about your online presence and nip any potential SEO issues in the bud before they complicate things and impact your rankings, you need to start letting a professional eCommerce agency manage your website. Here at Genius eCommerce®, meaningful SEO campaigns that get results for eCommerce businesses is what we do.
Our experts know exactly what Google wants to see out of a website. Whether it’s a strong backlinking profile, proper on-page SEO, or a mobile-friendly interface that accommodates shoppers on every device, we know how to analyze these issues and address them in the proper manner.
One of the best reasons to invest in quality SEO services is that not only can you prepare for this upcoming change in the Google algorithm, you can essentially future-proof your website by implementing SEO best practices. With the help of a skilled marketing agency, you can stay on top of fluctuations in how Google ranks websites and make sure that if your site does take a tumble, that you can get right back on the horse with a powerful campaign.
Give our team a call at 888.982.8269 if you want to take decisive action to ensure that you are following the proper SEO guidelines and that you are doing what you need to in order to grow your Shopify store the way you want.
Despite your best marketing efforts, you aren’t getting enough traffic to your online store and you are wondering what you are doing wrong or what you could do better. Search engine optimization sounds promising, but you have shied away from it in the past because of the ambiguous nature of SEO and because it doesn’t produce quick results, which you might need in order to keep your eCommerce store afloat.
The big question is, do SEO services work for eCommerce businesses like yours? What kind of ROI can you expect with eCommerce SEO and is this actually a reliable form of digital marketing or is it all smoke and mirrors?
Below we’re going to detail some of the reasons why SEO should be your top priority if you are running an eCommerce store, and why it all comes down to the kind of agency you select for the job. If you want to improve the performance of your website and start attracting more traffic to your landing pages or products, SEO may be the foundation you are looking for.
What Are SEO Services and Are They Worth it?
You have likely researched SEO services in the past and have come away more confused than when you started. It’s true, the entire umbrella of search engine optimization is rather large, encompassing a wide array of various website optimizations, content strategies, and backlinking efforts. The on-page technical adjustments alone can be quite involved, even for smaller websites.
Google has made it clear that there are literally hundreds of ranking signals, and it’s up to your SEO company to cover as many of these points as possible with a coordinated strategy. That is no small feat, but the results are certainly worth it. Good SEOs can get your website to rank higher in Google, and even climb onto the first page for your most important search terms or keywords. This is a huge opportunity that can buoy your business or even propel it to new heights.
Do SEO services work well enough to justify the costs? Again, it comes down to your approach. If you want your website optimized properly, you are going to need a skilled team to thoroughly comb through your website and ensure that keywords are being used correctly, that quality meta titles are in place, and that your content is on point. That’s before you even get to work on creating a well-written, informative blog that is regularly updated, or implementing a backlink-building campaign. These services aren’t cheap, but if done correctly, your eCommerce business stands to profit considerably.
The Difference With eCommerce SEO Services
Wondering whether or not certain SEO services will work or not is a waste of time. You need to perform your due diligence and choose the right kind of services, first and foremost. There is a huge difference between typical cookie-cutter SEO and optimizations performed by an actual eCommerce SEO agency.
If you operate an online store on BigCommerce, Shopify, WooCommerce, or other eCommerce platforms, you absolutely need SEO services that specifically cater to the needs of online stores. Everything is different with eCommerce, from search intent to the kind of content that needs to be written, and even the way in which backlinking has to be handled.
You can’t expect a run-of-the-mill agency to understand the complexities of eCommerce. Most agencies never even deal with online stores, because most websites aren’t eCommerce to begin with. Either they are portfolios, blogs, service websites, or brand sites, or something else altogether. You need a custom solution implemented by an eCommerce agency that understands how to build and manage SEO campaigns for online stores if you want to get results.
Meticulously researched keyword opportunities that will help Google users find your products.
Technical enhancements that improve conversion rates, such as better category structure, site speed, category descriptions, landing page improvements, better meta titles, and more.
Carefully cultivated backlinks that help send authority to your products and categories.
An informative blog that gives context to your products and helps build eCommerce brand appeal.
A transparent process that allows you to better understand eCommerce as a whole, so you can take the necessary steps to improve your business through other forms of digital marketing as well.
This is only a sample of what you can expect from SEO services that actually work. The key is investing your time and money in an agency that is eCommerce-focused and that knows exactly how to structure a campaign so that it helps you compete in your niche.
If you are serious about giving your website a boost with the help of a real SEO expert, you are in the right place. Here at Genius eCommerce, we are eCommerce SEO professionals that excel at providing marketing services for online stores that get results.
Even if you have hesitated in the past when it comes to investing in SEO for your small business or eCommerce store, there’s never been a better time to fully commit to making the proper optimizations on your website. If you want a shot at competing in your industry and reaching page one, contact our SEO team today at 888.982.8269 and we will help you get started.
Proven SEO Website Optimization Tips For More Conversions
Conversions are the backbone of any successful eCommerce business, but they can often be elusive if your website isn’t optimized properly. If you want to boost your revenue and grow your store, you need to take a serious look at your SEO.
With the right SEO website optimizations, you can potentially increase your conversions and even strengthen your brand. Ignoring these site elements could be what is causing you to lag behind your competitors, but how do you actually go about optimizing your website?
There are thousands of different tips out there on how to improve your SEO and get more traffic and sales, so knowing which techniques to use and who to trust can seem somewhat overwhelming. The good news is that if you really want to see results, you are in the right place.
Below we will list some of the most important optimizations you need to be making for your website, as well as a little information on the number one driving factor in SEO right now that can make an explosive difference for your conversions.
The Key to Better SEO for eCommerce Stores
So what is the one element that will really set your website apart from your competitors when it comes to boosting your SEO?
Right now, it’s all about the user experience. If you are building your eCommerce store with the user in mind from beginning to end, you aren’t going to rank as well as you might otherwise be able to.
The best SEO website optimizations are the ones that address user need and that provide the proper context for Google that proves you have high-quality useful content. It’s not enough to simply lean on past success and hope that your branded keywords can carry you. In order to make inroads toward eCommerce success, your website actually needs to offer an optimal and professional experience.
How do you make your website more user-friendly through SEO? There is quite a bit to cover here, but you can boil it down to content, technical improvements, and trust. Your online store needs to convey authority, it needs to function correctly, and it needs to include the best content possible that will actually provide value to your audience.
This all seems simple enough in theory but putting it into practice requires a bit of direction. This is one area where many SEOs and digital marketers drop the ball. You have to formulate an effective SEO strategy if you want to make headway in the SERPs. The eCommerce world is far too competitive to simply make site changes at random and hope something sticks. So the first order of business if you want to boost your conversion rate is to work on your strategy.
Developing an SEO Website Optimization Strategy
What does an effective search engine optimization strategy actually look like? This is simply a fancy way of saying that you have an idea of the keywords you want to target and how you will implement them throughout your web pages, in tandem with creating certain pieces of content that will ultimately give your website the boost it needs.
Behind the scenes of this keyword strategy is of course an emphasis on the user experience. For instance, you aren’t creating content for the sake of content, you are creating it to fill a need. Informative product reviews, how-tos, and specific tips on your products and what your customers can expect from them, as well as industry news and trends. Site improvements that make it easier for your users to locate specific products and find vital information. Site links that make sense and direct the flow of traffic on your website in a manner that increases conversions.
Even if you are new to SEO, you can implement many of these kinds of improvements with a little guidance. To get started, plan out your strategy by following the SEO tips below.
Key Tips For Improving Your SEO
Start by reassessing your keywords and making sure that you are targeting the right ones. Take the time to explore potential ranking opportunities by locating long-tail keywords and focusing on key phrases that better align with the search intent of your users.
This should go without saying but remove dead product pages, broken links, and other unfriendly elements from your website. None of this is doing your website or business any favors, it looks unprofessional, and your users will find it annoying at best. You much rather have a small website with less nonsense than an ungainly one with a bunch of empty category pages, dead-end links, and thin content. Optimize everything!
Each page URL on your website should be looked at carefully. Random strings of numbers and letters, an overuse of filler words, and overly long URLs are best to be avoided. If you do plan on making changes to a particular URL, make sure that you perform a proper 301 redirect, because in Google’s eyes, this is a new page and you need to pass the authority accordingly.
Strengthen each page of your website by adding more content and the appropriate keywords throughout, roughly 2 to 5 per page. This includes your category pages and product pages. Thin content not only doesn’t give the search engines enough to chew on, which can hurt your rankings, it’s also a turn off for users as well that can signal low authority. A one-sentence product description is not going to get the job done anymore.
Make sure that you are producing high-quality long-form blog content on your website. Blogging is a surefire way to improve your standing in Google, as every new blog is a new opportunity to rank. Each blog also provides potential SEO “link juice” to your most important pages, such as key products and categories that you would like to rank higher.
Trust is a key aspect of performing proper SEO website optimization. Visitors to your website need to see that you are a professional and trusted company with their best interests in mind. Therefore, you need to make it known that you are transparent and recognized in your industry, by clearly displaying reviews, testimonials, social media channels, and anything else that puts a human face on your brand and helps establish your website as an authoritative source. It’s not just about providing quality content, your users need to know that they can trust you with their personal information.
Focus on user-generated content, such as blog comments, on-site product reviews, surveys, and other interactive elements. Your eCommerce website should not be a static thing. Rather, it needs to be dynamic and ever-changing in order to reflect and accommodate your community. Content like this inadvertently adds pure SEO value to web pages as well, when customers ask questions that line up with typical Google queries.
Put time and effort into your meta titles and descriptions. A meta title for a specific product page, for instance, should be more than just the name of the product in question. Think of each meta title as a special sales tagline that will appear in Google and help drive traffic to your website. In that sense, you want to think about what the customers want to see or what they would expect out of a first-rate eCommerce store that has what they are looking for. Don’t be afraid to be a bit repetitive if it means including more than one relevant key phrase, but don’t overdo it.
Pay attention to user behavior on your website so that you can make the appropriate adjustments and enhancements to it. There is a wealth of great tools out there that can help you accomplish this, from Google Analytics to heat map software and other kinds of user behavior tools. If your website isn’t addressing user need, Google isn’t going to consider your pages worth ranking. SEO is now more about user satisfaction than simply keywords and arbitrary factors like site speed. Be flexible and adapt to new trends. Your online store needs to be modern, relatable, and trendy. Pay close attention to shifts in the market and your industry in particular and if need be, make the appropriate changes on your website. Google likes fresh, relevant content and this is only increasing in importance with time.
Invest in a site redesign if need be. Your on-site optimizations might be on point but if the overall functionality of your eCommerce website is lacking, your users will find another place to shop before long. You may want to consider increasing your site speed, modernizing your design, upgrading to a mega-menu, improving checkout functionality, and so on. The more your website actually accommodates your users, the higher likelihood that you will get sales.
Create several “funnel” opportunities on your website. By improving the click-thru rate of important pages on your website and driving traffic to your products, you not only increase conversions, but you lower your bounce rate, which signals to Google that you are meeting user expectations and that you are providing a quality experience.
Though it may seem tedious, you want to make sure each and every image on your website has been properly optimized. As far as SEO is concerned, images play a fairly large role. You want to make sure that each image is compressed properly in order to improve load times, and each image should include an informative alt-tag.
Most importantly, you should be spending plenty of time putting yourself in the shoes of your users. What search terms would your customers put into Google to find your products or services? What changes would you make to your on-page SEO in order to make your site more informative and useful? How would a user behave once they land on your category pages or if they are viewing your website on a mobile device? The better you understand your own store from a user perspective, the better chance you have of performing the right website optimizations.
Professional SEO Website Optimization Services
Even once you internalize and implement the above optimization tips, you still might be at a loss when it comes to your website SEO, and that’s OK. The truth is that over the past decade, SEO has gone from a relatively simplistic arm of digital marketing to its own science. Ever year Google makes it harder to nail down what works and what doesn’t, and have raised the bar considerably when it comes to actually making it onto the first page.
What does all of this mean for you as a store owner? Simply that you need a professional agency handling your website optimizations if you really want to move the needle. These days, given the complexities of SEO and ever-shifting user expectations, you need a team behind you that knows eCommerce SEO inside and out and that can put together a workable rock-solid strategy for your business.
Here at Genius eCommerce®, we craft smart SEO strategies every day, helping eCommerce businesses just like yours reach their sales goals and build their brand. Rather than simply trying to handle all of this yourself and getting submerged in dozens of tasks, our team of SEO experts can help you handle everything from technical updates to content creation, so that your website finally stands out and performs the way you need it to.
You shouldn’t have to scramble to figure out your SEO gameplan. Even if you understand how to implement some of these useful optimization tips on your own, do you have the manpower to consistently produce informative, high-quality blog content or keep after Google’s algorithm changes? Forget trying to tackle these issues on your own and let an elite eCommerce SEO agency take care of everything for you. Get in touch with us today and we can work with you to put together a winning strategy for your business that not only helps you rank higher in Google but also helps you build your brand and get more conversions.
SEO may be an ever-changing landscape, but certain constants remain. Knowing how to put the right techniques into play may determine how well your eCommerce website performs against your competitors in the search results.
No matter how long your online store has been around, it’s always worth implementing rock-solid white hat eCommerce SEO techniques. So much has changed when it comes to search engine optimization but the foundation remains the same: intuitive site structure, informative content, and the necessity for detailed keyword research, for instance.
Why is getting to the top spots in Google so important even after all this time? Well, most sources indicate that the top position in the SERPs (Search Engine Results Pages) still nets roughly 30% of the traffic. The top 3 spots absorb well over half of all of the traffic, which shows you the value of these spots from a digital marketing perspective.
If you want your online business to succeed, it’s obvious that you need to pay attention to your SEO and utilize the right strategies that will actually produce powerful results. Ideally, you want to land on the first page of Google for multiple keywords, and over time, you want to snag some of those topmost positions. This is where the real money is.
As you have traversed the Web in search of SEO tips and tricks, you likely have encountered the terms “black hat” and “white hat” before, and would like a little more clarification as to what these terms mean and how they apply to eCommerce. This guide will help clear the air a little so you can form a laser-focused strategy built on the best Google-approved techniques.
What is White Hat SEO and Why is it so Important?
White hat SEO is much more than a buzzword, it encompasses everything that Google considers a safe and legit way to improve your website and climb the SERPs. It’s important to make this distinction because there are certainly techniques out there that can land you in hot water with Google and that can even get your entire website penalized.
What are some examples of white hat SEO techniques?
Creating engaging content that informs your readers and helps them find what they are looking for.
Writing detailed product descriptions that contain important keywords.
Making sure all of your images have proper alt-tags.
Building a fluid website that works great on mobile devices.
Compressing your images so that your website loads faster.
Sound somewhat vanilla? That’s because real search engine optimization isn’t fancy or sensational. It requires a great deal of research and a keen awareness of SEO best practices and what users expect out of an online shopping experience. Optimizing your website is akin to making your brick and mortar store attractive, walkable, and functional.
On the other hand, you might think of black hat SEO tactics as anything that tries to game the system. Unnatural techniques such as building another website just to provide yourself with a backlink would be considered a shady trick in Google’s eyes. The question is, why?
Whenever you want some insight into the method behind the madness as it pertains to SEO, all you have to do is put yourself in Google’s shoes and think of things from their perspective. Their end goal is to provide their users with an optimal experience. This means helping them to find quality products and reliable answers to their most pressing questions.
A forced unnatural backlink tells Google that there is not actually value here. It’s something of low or zero value passing nothing of merit onto another website. This does nothing for the user in Google’s eyes, and therefore should be penalized. There are a variety of different so-called black hat techniques that are best to steer clear from, because while some do still get results, you are always playing with fire. There’s also the fact that it’s obvious, as Google continues to improve upon its algorithm, that it wants to make all forms of artificial optimization obsolete.
Bottom line: if it doesn’t benefit the user, forget about it.
Online Stores Need eCommerce SEO
If you manage an online store, having the right optimization strategy in place is essential, because no matter how good your products are, you still need to have a reliable means of getting traffic. Even if you are running ads or have a great social media presence, these forms of digital marketing can rarely compete with the ROI and value of organic traffic.
To get the best possible results, you will need to focus on the eCommerce aspect of your business. Ordinary SEO techniques, while still valid, aren’t going to quite get you the ideal outcome here, because blogs and service industry websites speak to a different audience.
The goal for any online store is to sell products, and that means you have to make the appropriate on-site changes and cater your keyword research accordingly. The following white hat SEO techniques will help you create a more balanced and results-driven marketing strategy that will improve the eCommerce experience for your shoppers.
White Hat SEO Techniques for eCommerce Stores
Getting more organic traffic requires a sound eCommerce SEO strategy that uses white hat principles and takes the user into account at all times. We’ve highlighted some of the most important techniques you can use to increase the performance and rankings of your website.
It’s worth noting that if you want to truly take care of your SEO, all of these techniques should be tied to a comprehensive and data-orientated digital marketing strategy. You don’t want to cherry-pick through this list or make one or two corrections a week and rest on your laurels. The time and energy you put into your optimizations will be reflected in the results you get.
Product-Focused Keyword Research
The first white hat SEO tactic that you want to consider for your online store is to step up your keyword research game. If you are familiar with the basics of keyword research, this alone may not be enough.
For eCommerce, you have to take two major points into consideration. That is, search intent and long-tail opportunities. Not every keyword that has to do with your product may apply to your website. For instance, a specific keyword may be better suited for a review or a process article, and you are trying to include it on a product page.
These kinds of keyword conflicts don’t please Google. Remember, when you are fleshing out your content, you have to consider the user at all times and think about their searching behavior. Someone searching for how to repair a certain shoe doesn’t want to land on a product page, and someone who wants to buy a shoe doesn’t want to read a lengthy article on how to repair a sole. While the keywords involved may be nearly identical, they could potentially have dramatically different intentions behind them.
In eCommerce, this is all the more pronounced, because users who are in the process of shopping know exactly what they are looking for. If they don’t see a product description or an Add to Cart button, they won’t stick around for very long. Likewise, if you are constructing an informative blog but it is crammed with product-specific keywords, Google may consider this spam and so will your users.
One of the best things you can do for your website is to invest more time into your keyword research and lock onto those opportunities. Don’t be afraid to optimize one of your product or category pages for a really low volume keyword. As long as it’s getting some attention and the page is properly optimized, this is almost guaranteed to bring in more traffic than a page that tries to target a broad keyword.
Remember, unless you are an already well-established brand, there’s a good chance that your website won’t have the domain authority needed in order to target basic keyword combinations.
Optimize Your Website For the User
All of the changes that you make to your online store should be for the benefit of the user. Think about what would make it easier for your users to navigate your store and find what they are looking for. Is your site intuitive and fast? Does it offer the right kinds of checkout options? Is the homepage cluttered or does it do a good job of representing your brand and displaying your most important products?
The more user-centric you get with your website, the more value you will be providing. Ultimately, this is what Google is looking for.
On-Page SEO Enhancements Every Store Needs
As far as white hat SEO goes, you want to target on-page improvements wherever possible. This includes basic site components such as navigation, title tags, alt tags, mobile functionality, and the overall usability of your website. Here are some of the main on-page SEO elements you need to focus on:
The overall site structure and navigation. Do the categories and breadcrumbs make sense? Is everything in the navigation relevant? Are there any blank category pages or dead links? The bones of your website should make sense and provide value, otherwise you will have a steep uphill climb when it comes to ranking well.
Basic functionality. How easy is it to perform basic actions on your website? Is the checkout process slow and clunky or is it streamlined and modern? Make sure your text is easy to read, that linked elements aren’t too close together, and that all of the buttons and links work properly.
Your mobile site has to be optimized as well. These days, shoppers are making their purchases right from their phones, so unless you want to lose out on customers, this has to be properly addressed.
Social proof and brand culture. Shoppers want to know that they are making their purchases at a real place. Make sure you have an informative About Us page and that you go out of your way to highlight your audience throughout your website. Whether this means prominent links to your social media accounts, an embedded Instagram feed, or statistics from your email list, you want to make sure you are sending the signal loud and clear to your users (and Google) that you are a legitimate business.
Site speed is another important area you have to work on. While some eCommerce platforms aren’t exactly optimized for the utmost speed, sometimes you have to take matters into your own hands. Make sure all of your pages aren’t cluttered with useless images or videos, and limit your use of plugins and 3rd party software. Also, be sure to compress your images. While you don’t want them to be grainy, you don’t want your site to take forever to load, either.
Think About Your Internal Linking Gameplan
You should pay extra close attention to the way your internal links are built. Your strategy here should be to provide value to your users by linking to appropriate content throughout your website. Whether this means linking from a product description to one of your blogs that explains how to use a product, or if it entails linking to one of your products from a specific blog post, including these links can enhance the overall user experience of your website, which is the key here. It also helps Google to crawl your website and make sense of it.
Add Customer Reviews For Brand Authority
Everyone loves to see reviews, because they are small and easy to read and can reveal a lot about a company or a product in a short span of time. If you have any reviews, you should be including them prominently on your website. This includes Facebook reviews, Amazon reviews, Google reviews, or anything else that you might think your users would want to see.
Social proof like this is not only great for users, but helps Google connect the dots when it comes to vetting your website. It is also one of the ultimate white hat eCommerce SEO techniques, because nothing says quality online than legitimate reviews and testimonials.
Blogging For Your Users
The last white hat technique you want to tackle is blogging. Even if you are strictly eCommerce, you still need a blog. A high-quality blog is important for a multitude of reasons, including connecting with your audience, providing supplemental information on your website, and also allowing you to expand your reach online by targeting additional keywords.
For example, there are many kinds of keywords that wouldn’t make sense to target in product descriptions or on your homepage, but would fit perfectly in a blog article. Blogs can also function as sales pages that push people to your products or offers. They can also be used to keep your audience abreast of current events in your company or to announce deals.
What’s Next For Your White Hat SEO Strategy?
Now that you have a better idea of what constitutes white hat techniques and how they apply to eCommerce, you might be somewhat overwhelmed. There’s no question that SEO can be incredibly complicated at times and unless you are taking the right approach and building a solid strategy, it’s easy to get lost, even if you are focusing strictly on best practices.
If you think your digital marketing strategy could use professional touch, it’s time to jump onto a call with one of our eCommerce experts. Genius eCommerce® is a marketing agency that strictly works with online stores to help them improve their organic traffic through powerful SEO campaigns that take all of the best white practices into account. No matter what niche you are in or how big your store is, our team can help.
Professional SEO Services That Will Boost Your Traffic
Organic traffic is without a doubt one of the most important elements to running a successful business online, but it rarely comes easy. You need a well thought out marketing strategy in place in order to have a chance at reaching those coveted page one rankings.
There are several key benefits to professional SEO services, such as:
Higher volume of qualified traffic
Improved brand authority
More insight into user behavior
Website enhancements for user experience
Fresh content for your blog
Greater trust factor in your products
SEO for eCommerce is simply a smart decision from a growth standpoint. If you want to please the search engines, connect better with your users, and get your products in front of more eyes online, there is simply no better way of going about doing so.
The following guide will take an in-depth look at the importance of investing in SEO if you are operating an online store, and what you can actually expect to gain from a proper-managed campaign that hits all the right notes.
The Importance of SEO Services For eCommerce
The world of eCommerce is rapidly changing and is seeing massive growth. In the wake of recent events, with more people shopping online than ever before, you need to do everything in your power to keep your business relevant and optimized.
Online shoppers can sniff out poorly-made websites from a mile away, and so can Google. Expectations are higher than ever and Google is only concerned with providing the best possible experience for its users. If your website is slow, unoptimized, has confusing navigation, thin content, and weak product descriptions, there’s a very good chance that you will never see page one no matter how old your website is.
In fact, these days, domain age is hardly even a ranking factor anymore. Google is much more concerned with how your website actually performs and whether or not it is actually helping users find what they are looking for and if your content answers their questions. Even if you have a fairly popular product, the question is, how are you going to compete against other companies that sell the same product or something similar with keywords that they are already ranking for?
You might even be inclined to try and take SEO into your own hands and perform some of these tweaks yourself. Maybe you even have a blog going and you know a few of the keywords you need to target, and even understand a little bit about how to implement them on your web pages.
The truth is however that eCommerce SEO is far more complex than this, and requires not only a great degree of technical skill, but also years of experience with actually running campaigns and getting results. Search engine optimization is not simply about adding a few keywords to your blogs or changing a few meta titles and alt tags. These tiny changes help, but SEO is both a progressive and comprehensive undertaking.
Progressive in the sense that SEO must be continuously addressed over the course of several months and years in order to see actionable results, and comprehensive because the actual tasks involved to run an SEO campaign are numerous to say the least.
Here is just an example of the different kind of actions a Professional SEO company will perform for you during the course of a campaign:
Meticulous keyword research spanning multiple weeks
Competitor analysis using proprietary tools and third-party software
Comprehensive audit for your entire website
Product and category page content enhancement
Meta title updates based on chosen keywords
Long and engaging blog posts
Disavowing spam links to your domain
Catching and fixing broken links
Local listing and third party website backlinks
Offsite blog content generation
There’s no feasible way you can take all of this into your own hands even if you had a ton of free time to yourself. This is because an SEO agency utilizes the knowledge and skills of multiple experts across diverse fields of expertise, including content writing, technical SEO, digital marketing, and project management. No matter how large your business is and how many employees you have on hand to help with your digital marketing efforts, you still won’t be able to mirror or even come close to the kind of quality you could potentially receive through a true professional SEO agency.
Yet, going without these services could spell trouble for your business. It’s clear that the competition is only going to become increasingly crowded, and Google’s requirements for ranking well will only become more stringent over time, as has been the case for the last decade. If everything in eCommerce continues to trend in the same direction, you are going to need to take action simply to remain at the level you are currently at, let alone make progress and grow as a business.
What’s also critical to note here is that you can’t replace great organic traffic. While you can invest in PPC and other forms of advertising, having that steady stream of users find your website naturally through high rankings in Google should be your ultimate goal. This kind of traffic is already warm to the prospect of purchasing something or looking for an answer to their questions.
The opposite is true when it comes to running ads, as you are essentially trying to warm someone who is cold. Organic traffic has an incredible rate of conversion in most industries because if a user finds what they are looking for on your website, after having specifically searched for the item on Google, there is a high likelihood that they will go forward with the purchase right away.
You also have to factor in brand authority. Anyone can start up a Facebook page and run ads for products on a brand new website. Most users are savvy enough to know this, so unless the ad is extremely well done and targeted just right, most users won’t even bother clicking on it. However, if your website or product appears in one of the top spots in Google, this automatically tells the user that at the very least, you are a reputable brand. Even if you don’t have exactly what the user is looking for at first glance, they might just click on your website anyway to judge prices or get more information.
Seeing the value in this is important, and is why SEO is so valued as a service for eCommerce businesses. If your products are appearing high in Google searches, you will obtain a steady stream of traffic that is already warm to the prospect of buying from you. There’s nothing else quite like it in the history of marketing, and regardless of how many other digital marketing channels there are, it’s likely that the value of SEO will only increase over time, not decrease.
There are numerous ways you can market your online store in order to get traffic. Email outreach is big for certain niches, and social media marketing is only getting bigger as well, just to toss up a couple of examples. You have to weigh several factors when deciding which marketing channel to invest in however. Email outreach is only as effective as your list building skills are, and if you aren’t getting a lot of traffic as it is, it’s unlikely you are getting enough subscribers to your list to make this a viable option for complete business sustainability. Likewise, to build a strong and profitable following on social media, you need a massive time investment and even then, the ROI isn’t nearly as great as it is through traffic that is acquired organically.
The main reason for this is because unlike most other channels of marketing, SEO is one of the rare cases where a customer will actually seek you out instead of the other way around. What’s more, they don’t even have to have your business in mind specifically in order for you to get them into your store. By properly optimizing your website with SEO, you are merely providing the conditions for Google to help connect its users to your products and services. They already know what they want, whether it’s a specific product or an answer to a problem, and if Google thinks your website provides the right solution, the connection is made and the user will click on your website with the intent to buy. While this is the ideal scenario and doesn’t represent every user that searches for the keywords you are targeting, you can get the gist of the kind of conversion rate that this kind of marketing can provide for you. As far as ROI is concerned, there’s nothing else like it.
What Can You Expect From a Professional SEO Campaign
If you are interested in professional SEO services for your eCommerce store, you will want to set realistic goals and expectations. When you optimize your website for search engines, you are essentially building a foundation for your business over the span of several weeks and months. If you are expecting quick results or instant increases in impressions or conversions, you are already going in with the wrong mindset.
Remember what Google is looking for: authority and trust. If you could magically build this overnight, everyone would be doing it and the top spots in Google would rapidly fluctuate. SEO doesn’t work that way, and you shouldn’t expect it to. You nab those top spots in the SERPs by laying the groundwork with a comprehensive SEO strategy that covers everything from aggressive keyword research to crafting high-quality blogs for your users to learn from and get a sense of your brand’s message.
A well-ran SEO campaign will include regular updates on the progress of changes being made to your website as well as complete transparency. This is important, and one of the factors that separate an amateur agency from a professional one. SEO requires numerous technical tweaks, content adjustments, backlink building, and blog writing in order for everything to all come together. If you as the store owner aren’t being constantly made aware of these changes, who knows what’s even being done. Not only should you expect transparent communication but ongoing and in-depth reporting regarding improvements in rankings, new keyword opportunities, how you are faring against your competitors, and the overall health of your website in general.
SEO is a fluid, constantly changing arena that you have to keep after in order to see success. The results you get out of an ongoing and properly managed campaign however are well worth the time and money spent, because you are constructing the foundation of your brand and digital presence for years to come. This is pure value that other forms of digital marketing simply can’t replicate.
Selecting an Agency That Knows eCommerce
For the best results possible, you need a team of SEO specialists that actually know how to rank online stores, even in the most competitive industries. It’s not enough to simply purchase seo packages or cookie-cutter services that don’t actually address the specific needs of your business as they relate to eCommerce.
What’s more, you also need an agency that’s well versed with all of the major eCommerce platforms, as SEO requires a great deal of technical skill. Whether your store is on BigCommerce, Shopify, WooCommerce, or even Magento, you need a professional SEO agency that has a background in each platform and can accommodate your specific needs without any trouble.
Here at Genius eCommerce®, we make it our business to fully understand all aspects of eCommerce SEO in order to provide maximum benefit for store owners looking to boost their rankings and ultimately drive more traffic and sales. Our SEO team is adept at finding valuable keyword opportunities and can craft campaigns that get results time and time again. If you want a solution for your business that will help strengthen your brand and get more visitors to your website, give us a call at 888.982.8269.
How Important is eCommerce SEO For Brand Recognition?
Developing a strong brand is one of the keys to success for any online business and will help you resonate with your users and build a loyal following. One of the ways in which brands are recognized is through their presence in the SERPs, which means that if you really want yours to stand out, you need to think about how you approach eCommerce SEO.
There are several ways that you can tackle the subject of crafting a powerful brand online, whether it’s through engaging emails, influencer marketing on social media, or even word of mouth generated from incredible products. What you may not realize however is just how important SEO is for instilling trust in your users as well as supplementing your other branding efforts.
eCommerce SEO Will Get You Noticed
Imagine how much recognition you would receive if every time a user were to search for a specific product, it was your website and brand that would pop up on the first page of the search results. This is the power of eCommerce SEO in a nutshell: if properly implemented, it can solidify your business in the minds of your audience over time.
There is certainly something to be said for viral social media posts and carefully worded email campaigns, but many of these efforts rely on an already established brand presence to be truly effective. To really stand out, you want to dominate the search results for a variety of different products you specialize in or keywords that are important to your industry. Nothing says brand recognition quite like taking those top spots in Google.
By working on your SEO, you will gain recognition simply because users will constantly be running into your brand and website whether they intend to or not. Appearing high in the search engine results pages is one of the most powerful authority indicators for your online store and will do more to help build your brand than just about anything else. You can have thousands of followers on social media or a robust email list and still not come close to achieving the kind of traction you can get from simply a few solid page one rankings.
Developing Your SEO Strategy For Best Results
Your eCommerce SEO efforts should focus on user experience, which is one of the key metrics Google now uses to determine how to rank a site. If your website is catering to your users, it will reduce your bounce rate, increase conversions, and send all the right signs to Google that your website is professionally optimized.
As far as branding is concerned, your users will connect with your website better if it actually meets their needs. You want to make sure you are publishing informative blog posts that will help your customers make better purchasing decisions, intuitive navigation that guides users to the products they are looking for, and a high-quality checkout experience that isn’t complicated or obscure.
The more your website looks and feels like a professional outlet, the better chance you have of pleasing your customers as well as the search engines. As long as you focus on crafting an engaging and valuable experience and utilize the proper SEO conventions, you will build the kind of foundation that will strengthen your brand and put your business on the map.
Developing a potent SEO strategy is somewhat easier said than done, however. A comprehensive SEO campaign requires a high degree of technical skill and understanding when it comes to meeting the expectations of your users. Performing proper keyword research, fixing broken links, increasing site speed through meticulous optimizations, and building backlinks is an involved process that can rarely be properly addressed without the help of an expert agency that specializes in ranking eCommerce websites.
If you are concerned about your brand and believe you aren’t communicating well enough with your audience, it’s probably because your website lacks that punch that comes from high rankings. Your brand would resonate with more of your users if your website had more authority, and the only way to correct this issue is through an in-depth SEO strategy executed by an agency that knows exactly what it takes to succeed online.
Here at Genius eCommerce®, we pride ourselves in being able to help online stores build a powerful brand image by ranking higher in the search results. Through careful attention to what their users need, we are able to build customized eCommerce SEO campaigns that bring in loads of organic traffic.
Your users are looking for trust signals, authority, and an optimized experience when they visit your website. Let our SEO experts audit your website for free and walk you through the steps on how you can begin to construct a brand that is recognized as a true leader in your industry.