Best Practices for Effective Multilingual SEO

Optimizing for search engines is already a difficult task that requires a lot of patience. You have to carefully choose your keywords and implement a content strategy that helps you build trust with the customer, create authority and boost your rankings. Doing this for multilingual businesses can be even more of a challenge.

If you have a business that offers products internationally or specifically want to target consumers in foreign countries, you need to cater to them. In fact, 90 percent of searches are done in the native language of the user, showing you how important it is to reach this target audience.

When making an effort for better multilingual SEO, even the smallest things can make an impact. That’s what we will focus on today at Genius eCommerce, the best practices for successfully building multilingual SEO.

Optimize for UTF-8 Characters – Foreign languages can often feature characters that are not part of the English language and may not mean much to you but mean quite a bit to someone else in their own language. Make sure that your website can support these characters. If the website is not able to support these characters and the characters become corrupted, it can prevent your website from being crawled properly. Also make sure that your title tags, image alt tags, and keywords match the target language and are translated properly with the accepted characters.

Choose the Right Keywords – You probably already have a list of target keywords in English and you may think that it’s easy to just translate them to multiple languages and put them to work. It’s not that simple. Translations can have different meanings or may not be the terms most likely to be used in another language. People are going to search for terms that are familiar to them and their language. It’s also important to conduct this translation for everything on your website, not just keywords.

Get to Know the Search Engines – Google may be your search engine of choice, but in other countries, there are other search engines that may take precedence that you need to be optimized for as well. In Canada, Bing is a popular choice. Some countries, like Korea, even use their own search engine called Naver. You can get new customers by targeting specifically to Google, but you could be missing out on your full potential if you don’t explore the search engines your international customers are using.

Have a Focused Strategy – There are some differences to multilingual SEO and trying to optimize your website for a different language. One thing that stays the same is the importance of having quality content. You should always consider where your SEO strategy is going and how you can keep up with the evolution of search engines.

URL Structure – Have you ever visited a website that looks like this: www.domain.com/en/about? The “en” in the middle of that indicates the language and that there may be other translations available. Each translation of your website should have its own domain for that country or a subdomain or subdirectory with the language and country information. Any keywords that are in the URL structure should also be translated properly.

Hreflang – Hreflang tags are part of the coding of a website and another way to inform search engines of the language a website is using, helping to increase the ranking for different languages that you are targeting.

The goal of SEO is to generate traffic and to make sure that the traffic you are generating is the right traffic for you and your business. If you have a business where you sell a product that can have an international benefit and generate interest around the world, you want to make sure your website is optimized for those countries that bring more to you in return.

Through all of your SEO efforts to make your multilingual website, remember to get help from a translator or a language service so you can be certain about the translations.

Keep reading Genius eCommerce for more updates and trends in the eCommerce world and how you can be prepared to take your SEO to new levels. This is who we are and what we do, and we want to help you with tips like these to build a campaign that delivers results.

Link Building Explained: Why It’s Important to SEO

If you have ever ventured into search engine optimization (SEO) or briefly looked up the best methods for an SEO plan, you have certainly seen that on-page content matters a great deal to your success. You have probably translated this to making new blog posts and adding better product descriptions. However, there is another part of SEO that matters a lot that doesn’t get its time in the spotlight and is just as important to your SEO success as content: Link Building.

Link building is the process of gaining hyperlinks from other websites back to yours. Search engines use these links to crawl the internet and that includes pages that are between the individual pages of the website.

Link building can be one of the challenges of SEO and that’s why Genius eCommerce is here to help. This is who we are and what we do. We stay up to date on eCommerce SEO news and trends and provide insights on how you can achieve better SEO results.

Search engines use links for two reasons: to discover new pages, and to determine the ranking within results. Search engines crawl web pages and then extract the content and index it so it holds a place within search results. Google then decides how the quality of the page stacks up with relevant keywords, but also with how many links are pointing to the page from external websites and the quality of those websites. If you have a high-quality website and are receiving links from other high-quality websites, then you are more likely to appear higher in search engine result pages.

It may seem like a lot of work for an uncertain return. How can you be sure that you are building links with quality websites that will help to improve your chances of ranking higher? Link building offers more opportunity than just improving rankings. You can build relationships with relevant websites and blogs that are part of your industry and have the ranking power that you desire. The stronger you make that relationship, the more you will be shared with their audience. Quality backlinking can lead to traffic increases and ultimately more sales.

link building SEO

A good link building strategy can also help build your brand more which establishes a greater authority in your industry. If you post an article that showcases your expertise in the industry and promote it so it gets picked up by other websites, you are not only getting the added exposure but are also showing that you are an expert in your field and spreading the word that you are a source for information and education in your industry.

Ultimately the number of backlinks you have and the quality of those backlinks are what will determine your credibility. A person conducting a search will always pick the website that has 300 backlinks over the one with just three. The more you are linked, the more authority you have and the more traffic you can bring to your website because of the added reach.

You can also manage your backlinks and make sure that you are being linked by quality websites that help your reputation. You don’t want to have any broken links or websites that are low in quality and questionable in reputation. Backlinks are only beneficial when you are linked to trusted, authority websites.

With the right backlinks, which will come much more naturally with quality content that offers something to the reader, you can build a reputation for being an expert and become a trusted source in the industry.

At Genius eCommerce, we want to be your trusted source for everything in eCommerce SEO. It’s who we are and what we do. Continue reading our blog for updates, news, trends and more in the eCommerce SEO space.

How SEO and Web Design Work Together

Every eCommerce website should share the common goal of trying to attract visitors with a website that is both SEO friendly and visually pleasing. It may not seem like the design of your website has anything to do with SEO, but in fact, it does.

We at Genius eCommerce are going to take a look at how the two are linked, why design is just as important as SEO, why people tend to focus more on SEO and more. Our goal is to provide you with insights and information about how you can improve your eCommerce SEO.

Design vs. SEO

Obviously, SEO targets specific keywords that are relevant to your business with the goal of bringing traffic to your eCommerce store. We tend to look at SEO on the surface and simply think about the content itself — that if the keyword is featured and you can start ranking for the words to generate organic traffic, then you are on your way to success.

Targeting the right keywords and getting people to your website on SEO alone doesn’t do the trick though. Consider what could happen after people get to your website. The website may have content that relates to the search query, but be in need of a better user interface. Even if you get people to come to your website with the right keywords, that isn’t enough.

If you are a business that has not put in the effort to improve your website experience, customers may not care to do business with you. People want to see businesses that care about appearance and a good website design makes people more likely to stay on the website.

Why People Focus on SEO

SEO is so important to eCommerce success because it can help create a better flow of traffic. Naturally, people are going to look at statistics and want to see them rise. While the rise in numbers may look good on the surface, your SEO efforts aren’t completely working if you don’t have a great design to go with it. Customers like to hang around websites that are nice to look at. Here are a few tips for bringing SEO and design together.

Optimize Content – Content is everything. You want to consider the search terms and keywords you are trying to rank for and make them a big part of the content. Use long tail keywords and phrases that are going to be searched and create a content plan based off of that. Use your keywords in the title and subheadings. Keep things organized by having subheadings to separate large blocks of text, and make sure you are not keyword stuffing by using the keyword naturally throughout your content.

Mobile Friendly – Search engines today are looking to see which websites put an emphasis on mobile users. Today, internet browsing and shopping are being done with mobile devices more than desktops. Having a responsive design that can easily adjust your website to a mobile, or other, format makes a huge difference in retaining customers. If your website is not mobile friendly, people will likely go back into the search results and find a competitor that is.

How do these two very different elements of eCommerce work together? A website that has a good design and uses the right SEO practices is more likely to succeed. SEO drives more traffic and potential sales to a website. A great design keeps people on the website for longer, which can bring your bounce rate down and help you rank higher on search engine result pages.

Both of these elements hold the key to success in the eCommerce space, especially in your digital marketing efforts.

For more tips, tricks, trends and more from Genius eCommerce, continue reading our blog. Our goal is to provide eCommerce SEO tips that can help you succeed in the online space.

How You Can Use SEO for Lead Generation

Good SEO practices lead to more traffic and more traffic can turn into more leads. SEO is not a strategy for lead generation on its own, but as with eCommerce stores, SEO is the foundation of a lead generation plan.

Your inbound lead generation campaign can be fueled by SEO. As many as 59% of consumers search for a local business with Google. This makes SEO an asset for any business because generating quality leads creates opportunities to close.

There are many different SEO practices. Here are just a few that you can use to generate better leads through search engines.

Understand User Intent

Having an understanding of user intent is very important to your SEO efforts. There are five basic types of user intent: gain an understanding of a topic, product or service, execute an activity online, purchase a product, visit a website, and visit a local establishment. The actions at the beginning of the previous phrases are the user’s intent, the task they are looking to complete. Take these actions into consideration when preparing keywords and do your research, this way you can optimize pages and content for each type of visitor to your website.

Long-Tail Keywords

When you complete a search on Google, do you enter one or two words or do you type out an entire phrase? This is where long-tail keywords come into your lead generation SEO strategy. People seldom search for one or two terms anymore. In fact, as many as 70 percent of all searches use long-tail keywords. Using long-tail keywords can bring in more quality traffic and leads because the terms are more specific to your business. Using these terms can help you find people who are ready to make a purchase by searching for specific products or services rather than generating traffic on high-volume keywords that will have numerous results.

Mobile Optimization

The importance of being optimized for mobile devices has increased in recent years and search engines have changed algorithms to put more of an emphasis on mobile optimization. SEO has shifted from focusing on desktop search to mobile search. More and more people continue to use their mobile devices to conduct searches and complete purchases. Make sure your website is mobile friendly. Search engines will take notice of this and it will increase your chances of bringing in more meaningful traffic.

Meta Descriptions

Meta descriptions can have a significant impact on your click-through rate. This is your chance to get descriptive and really influence people to click to your website. The length of the meta description is one of the most important factors, but keeping things in the right context and using keywords and other language that prompts customers to take action can help your lead generation efforts improve on search engines.

Landing Pages

Your landing pages can be optimized as well. Many landing pages serve as a place that prompts an action. For businesses that rely on lead generation, a prompt to fill out a form, a questionnaire, or a place to leave your contact information can be a way to get some prospective leads. A landing page that is optimized for search engines is the best channel for generating leads because they can specifically cater to a customer’s search term.

Now that you know some of the areas you should focus on as you build your lead generation SEO, it’s time to start putting that into action.

With Genius eCommerce, we focus on SEO in the eCommerce space for businesses of all kinds. This is who we are and what we do.

For more tips, tricks, techniques, and advice on how to approach your eCommerce SEO efforts, continue reading the Genius eCommerce blog.

eCommerce SEO: Staying Patient and Preparing for Next Steps

The word you may most often hear associated with SEO is patience. Starting an eCommerce SEO campaign requires a lot of patience. It can take several weeks for an SEO campaign to take shape and start to produce results as it establishes a presence with search engines.

This period of patience can become long and make you feel like nothing is happening. In times when you feel like action is needed, you want to jump in head first but need to restrain and let the campaign go to work.

So what can you do in the meantime? There are still ways you can keep working on your SEO campaign and progress towards a greater goal while doing nothing to the campaign as it actively goes to work.

SEO Planning

Set your plans and goals for the year or the month in your SEO campaign. What milestones do you want to reach? What is the outcome you are hoping for from the campaign? Use these questions as the basis and make a plan, highlighting the goals you have and the events you want to promote more as the time comes. You can always start to get ahead in your planning while you wait for the campaign to take action and start working.

Prioritize Your Web Pages

If you have extra time and are just letting the campaign go to work, you can always think about the pages on your eCommerce website that need to be optimized. Consider the terms you are targeting in the campaign and the pages that are most closely related. You want to focus on the pages that will be in the highest demand, the ones that get searched more often than others.

You may be starting with a small list of keywords and you want to give the campaign time to let those words go to work, but you can always keep doing keyword research to see other areas where you could try to capitalize and gain more organic traffic. During your keyword research, you can find the demand data that highlights the pages you should optimize.

Link Authority

Another area you can work on is building link authority or reclaiming it. Pages that return 404 broken link errors take away from your credibility and stop driving authority. When entire sections of your website are removed or if you have recently had a website redesign completed, you may have a lot of 404 broken link errors on your website, which search engines ignore naturally.

Your search performance, however, can suffer as a result. While you let your SEO campaign go to work, you can use some of the additional time by finding and fixing as many 404s as you can. You can also look to improve other technical errors that are common to the website like server errors.

Browse Search Engines

Have you ever thought of looking at search phrases and terms that you should be ranking for from the customer’s standpoint? Take a few of the long tail keywords you want to rank for or feel you should be ranking for and see that the results appear as they should. Look for things like rich snippets. Click a link and see what the landing page is like. Do you go to the right page on the website to make the purchase? Browsing other search results can give you an idea of how to improve your own.

Research Competitors

Whether you are in the early stages of planning out an SEO campaign or in a waiting period as your first keywords start to go to work, there’s always a good reason to scout out your competition. See what their results look like, what the features on their website are, and any new ideas you can generate for optimizing your own website.

Every result that appears along with your own website in search results is a competing website, even if they use different business models, and you can learn from those results. See if other competitors display in the position zero answer box on Google or in the “people also ask” cards. See if these competitors have more content marketing or are more optimized than your website. Check these websites for navigation and link structure to see if they are doing something different.

SEO requires patience and taking the time to step back and make observations about what is working and what is not working. You can always be looking into your own keywords, looking at competition and trying to figure out ways that you can improve.

With Genius eCommerce, we are here to help with the latest in eCommerce SEO trends, tips, and advice. This is who we are and what we do. Continue reading our blog for more on how you can maximize your eCommerce SEO.

Make the Most of Your eCommerce SEO with These Tips

Anybody in the digital space knows the importance of SEO, but are they really doing it right? It often happens that business owners put too much focus on sales and the end result and not enough focus on SEO and the traffic and opportunity it creates.

The truth is that the two go hand in hand; successful sales can be the result of successful SEO. When done the right way, SEO can drive more traffic to your eCommerce site and boost sales.

Before starting eCommerce SEO, it’s important to know that there are a unique set of rules and requirements needed to follow to earn rankings on search engine results pages. To make the most of your eCommerce SEO, take a look at these tips.

Put Your Most Important Pages First

If you are a larger online store, ranking every page you have is going to be a large undertaking. SEO is a process that requires patience when it comes to many of the keywords you will use and for results to actually come through. Instead of trying to rank for every single page you have from the start, begin the SEO process with a thorough website audit that identifies the web pages that perform the best and have the most potential. Focus on getting your most important pages ranking first, then get to the less important pages.

Optimize Category Pages

Category pages don’t typically sell products, and they often get overlooked as a result. However, these pages hold a lot of value for SEO and conversions. A lot of searchers will land on these pages when completing a search. You want to make sure your product category pages have content, keywords and on-site data that boosts SEO. If you don’t pay attention to these pages and optimize them accordingly, you lose out on an opportunity to bring more traffic to the categories that are most successful for your business and showcase the key products you sell.

Avoid Duplicates

In SEO, having duplicates is never a good thing. You might think it’s easier to just copy content for some of your similar items. It may seem like a quick and easy way to create content, but this is not quality content that is truly unique. Search engines gravitate to unique and original content, and if Google identifies content as duplicate, you could be penalized in your results, which could result in lower rankings or even lost sales.

User-Generated Content

Take full advantage of content your users can give you. This is most seen in customer reviews. Reviews don’t just assist in your optimization, but they also establish a trust for your business. Building your reputation can be just as important as building your SEO. Reviews provide honest and authentic feedback that give added value to a customer. It also helps establish authority for any eCommerce website.

Rich Content

Images and videos are among the types of rich content you can use to help make the most of your optimization efforts. The copy you produce will be important, but adding other elements like videos, images and more can also go a long way. Many people search Google for images and video searches put SEO to full use.

SEO is not something that reaches the highest peaks overnight. It requires patience and consistent work to maintain the effort. It’s a marathon and not a sprint. Using the best practices sets you up for further success on search engines.

With Genius eCommerce, we know the tricks and tips that can help you achieve SEO success and make the most of your efforts. This is who we are and what we do. Continue reading our blog for more updates and tips and trends in the eCommerce space.

Does Social Media Have an Impact on SEO?

Social media and SEO: are they related? When we think of digital marketing, we think of both as part of the equation. But does social media marketing really help and have an impact on the results you can get from SEO?

In short, while there is no direct relation or impact made by social media on SEO results, the use of social media can aid in desired SEO results.

How does this happen? Today, we will look at a few ways that social media can have an impact on SEO.

Sharing – People post links on social media to get likes, comments and, most importantly, shares that spread the message. Obviously, outside of sharing, the most important objective from social media postings is to generate traffic to these web pages. The more you can drive traffic to your website through social media posts, the more you can increase your organic search rankings.

Profile Ranking – While direct social media posts don’t rank in search engines, the pages and profiles of social media accounts do. You may notice when you type in the name of a business that not only will you get the official website, but also links to social media pages. Businesses that are able to get their social profiles into the rankings with the website tend to be higher on the search engine results page and can eliminate competition from those spots in the process.

External Links – Websites build authority by building links. External links are the most important element of that and go a long way in achieving the success you want on search engines, notably Google. By using social media to promote a piece of content and get shares, you increase the possibility that other websites will use your link and refer back to you.

social media seo

Brand Awareness – Social media plays such a big role in our lives. It gives you a large stage to present your brand and increase awareness. With millions of users on platforms like Facebook, Twitter and Instagram, social media holds the key to building brand awareness in a place where people want engagement and interaction.

Local SEO – Some recent trends in SEO show that activity is done with mobile devices and focuses on local results, stores, restaurants or attractions near the location of the user. Local SEO is certainly a focus of social websites like Yelp, and offer an opportunity to show location and feedback. The more that you get reviewed, the more that the search engines notice and place you on local results pages.

All Search Engines Are Different – When you think of search engines, the first one that comes to mind is usually Google and rightfully so. Google accounts for nearly 75 percent of search engine market share. But there are other search engines that play the game as well. Bing and Yahoo are also top search engines, and each has its own algorithms and ways of ranking websites and pages.

In recent years, Google also had its own social media network called Google Plus, which will shut down in August 2019, and those profiles displayed in organic search results as well. In some cases, a Facebook post or page may generate more ranking authority on one search engine than another. Accounting for all of the search engines and their tendencies makes a difference.

Even if there is no direct connection or association between social media and SEO, there are ways to influence your results and potential success with the help of social media. The more social media platforms continue to grow, chances are the signals from social networks will become more powerful for rankings.

At Genius eCommerce, this is who we are and what we do. We stay ahead on the updates and provide tips and tricks to achieving success in eCommerce SEO. With these tips on how social media can aid that, you can be inspired to continue to put social media to use and make the most of it in your digital marketing plan.

Google Algorithm Update: Ranking Shifts from Core Update

On March 12, Google launched an algorithm update that was called to March 2019 Core Update.

An algorithm update is nothing substantial for Google. They make daily updates to their algorithm, sometimes multiple times per day. The results of this algorithm update have been different for users.

The average ranking of a number of websites has shifted during the update. Many users saw either a dramatic increase or decrease in average search ranking for pages at the time of this update.

Google confirmed the update on March 12 and noted that updates to the algorithm are normal and daily, mainly for minor improvements. Broad updates to the core algorithm, like the one on March 12, can lead to more dramatic shifts in ranking for pages. There is no “fix” for this, Google says, and content owners should not make drastic changes in an attempt to fix things that may not be an issue at all.

Through it all, Google puts the focus on rewarding quality content and emphasized that in a thread on Twitter. The algorithms reward good content, so even if the update had an adverse effect on rankings, it does not mean that the content was the reason and that the key focus on content marketing and SEO should remain to produce content that draws an audience and resonates with search engines.

Google also offered guidelines on how their search algorithm works and ways users can experience good results, even with the update. Here are a few of the key areas that matter to Google.

The User

Changes made to Google’s algorithm are not for the websites being listed but for the user. After all, the user is the one who is looking for something using a search engine. The goal for Google is to provide useful results that are relevant to the user searching. Therefore, all search updates and algorithm updates are run through search testing thoroughly before launching.

Engineers at Google do search experiments constantly to see what ideas can be rolled out into a live atmosphere so that Google is providing the most accurate and relevant results. Tests are even run in a live setting at times to confirm that they are ready for launch.

Site Owners

Getting listed on Google is all about being found. That’s what they do, after all. They help publishers and businesses get discovered online. This is why Google also offers tools and advice on how to rank on search engines. There are a number of support documents and videos that can help educate you on Google’s algorithms and ranking. Expert advice is available from both employees and experts outside of Google for assistance.

There are also tools that can indicate troubleshooting or performance and on-site errors for your website with advice on how to fix them so you can build a search-friendly website that performs well and ranks well. It also helps make sure that your website is safe since Google wants to promote websites that are safe and useful to its users.

Access

Google believes in providing open and free information to users and focuses on making that information available. Google’s search results are reflective of the content and opinions that are published on the web, not reflective of their beliefs or opinions.

The goal is to provide information that relates to a search, and sometimes that may include results that match closely with the language used in the search that is biased, has negative practices or may be offensive. These results are not always foolproof either, which is why updates are constantly made to try to get it right and prevent poor results that lack quality or are irrelevant to your search.

While Google made a significant update that resulted in many rankings shifts, it does not mean that you have to change the way you try to rank. Continuing to produce quality content that follows SEO practices is still the way to go.

Optimizing for Online-to-Offline (O2O) Commerce

Online-to-offline commerce has brought online customers to brick and mortar stores. This business strategy uses emails and internet advertisements to entice online customers to come to the physical stores. The strategy is designed to create a seamless shopping experience, bringing the digital store together with the physical location. While online shopping continues to gain popularity, it is estimated that 82.5% of all retail sales will continue to happen as offline sales as late as 2021.

In digital marketing, this means optimization efforts in online marketing campaigns need to address the need for O2O strategies for a lot of eCommerce clients. Omni-channel commerce and multi-channel marketing encompass a broader, retail-specific approach that looks at the way the modern day consumer shops.

81% of shoppers today look at an online store before deciding to make a purchase, even when they choose to go to retail locations. For retailers, this means sales conversions are not so simple. A customer may look at a product on the website and choose not to purchase the item on the website, but it could still have been a sales conversion once the customer gets to the store.

The Basics of O2O

Before creating a complex marketing campaign, it’s important to understand exactly what O2O is and how it differs from traditional cross-platform marketing. A great example of O2O is free shipping on items purchased online to the physical location.

Offering the savings on shipping to customers gets them into the physical store, which could lead to them making a purchase in the store, as well. At the very least, it gets people into the physical location. It also lessens the burden of those looking online but not making the purchase, which can impact the conversion rates of a business. By looking at those transactions as successful conversions, a company can better assess the ROI of their marketing efforts.

Accepting returns at retail locations from purchases made online is another effective way of getting online customers in the door. Essentially, any process or customer experience that can be done either on or offline will increase the presence of customers at both. The easier a company can make the transition for customers, the more often they will make the transition.

When channels are treated as separate entities rather than as facets of the same business, a retailer creates a competitor for themselves. Merging business efforts into one business and customer platform or experience makes it easier on customers and puts more money in the pockets of business owners.

Impact on Major eCommerce

Many customers still enjoy going into a store, touching the merchandise, and often trying products out or on, then walking out with the merchandise in hand. In fact, 70% of millennials still prefer shopping in stores. Major brands in eCommerce noticed this gap and began opening storefronts that addressed the issue.

However, bringing the digital world into the physical locations could be just as important. Nordstrom is one of the largest fashion retailers in the country and has implemented data-driven experiences at retail locations that personalize the shopping experience for customers.

This works by tracking, following, and analyzing online customers. They use the information to decide which products to promote and how to promote them. While that isn’t terribly unique, the way they have brought it into their stores has made for a more personal experience for customers.

There is an opt-in app that pushes the online profile of customers to the salespeople working once they enter the store. This helps real-life workers personalize the shopping experience of in-person customers the way websites push products customers will likely enjoy.

The business model puts the focus on making the most personalized shopping experience for customers, which is one of the most important aspects for most consumers. Whether it is through online channels or at their favorite store, customers want to see the products they most like and have it customized to their unique needs. O2O provides the opportunity for companies to optimize based on this need and encourage returning customers by allowing similar options both on and offline.

shopping online to offline ecommerce

Click and Collect Shopping

In the first half of 2016, it was reported over half of retailers offered click-and-collect shopping services with 72% of customers taking advantage of the option. It seems customers like the ease of looking at products online but still want to have the feeling of walking out of a store with their items. Retail sales through this method have enticed online shoppers that would normally select what they want and check out to look around at what is being offered in-store.

However, instant gratification isn’t what every customer is looking for. In fact, 70% of online customers are happy with the cheapest form of home delivery and wouldn’t be willing to pay more for instant, same-day, or reliable timed delivery. For digital marketers, this means paying attention to the target audience of every client.

While an opt-in app made a more customizable experience for those looking for the higher end experience of Nordstrom, it’s unlikely a customer shopping for toilet paper at the closest store to their house would want the same experience.

Instead, looking at the purchasing trends of the client and their top competitors to customize how O2O is implemented into each business is key. Since customers are looking for an individual experience more often than not, it makes good business sense to treat a business’s specific customers differently than the average consumer.

At Genius eCommerce, we provide relevant industry news for online merchants and vendors to keep them up to date on trends that affect their sales and web traffic.