How to Pick the Best One Click Checkout Providers in 2021

One of the initial problems merchants encountered when they first started to sell online was offering a hassle-free checkout experience. We have come a long way since the days of sending checks by mail, money orders, and other ways to inconvenience our customers. Today, one-click checkout is what most users expect when visiting our stores to offer a seamless shopping experience no matter the sales channel we operate in.

That being said, adopting any online checkout platform always requires making certain sacrifices in the long run. One thing to consider is that your target audience must also be willing to use your platform of choice. The problem is that they tend to have more than one preferred payment method.

In general, it isn’t bad practice to have multiple payment options available for your customers. The more options you offer, the fewer excuses your users have for leaving items abandoned in the shopping cart.

However, the urge to accommodate the needs of the many led to checkout pages so cluttered with fill-out forms and payment options they now resemble a tax filing form. Moreover, it made devs jump through a lot of hoops to satisfy the demands of eCommerce SEO strategists and target audiences while dealing with the limitations of the platform they are based on.

General Considerations Before Choosing a Checkout Provider

Before even starting to draft a checkout process, merchants must take into account elements such as order management procedures, internal policies, order modification options, logistics, established privacy policy terms, platform integration options and restrictions, and many other factors that, in many cases, lead to endless iterations of implementation and regression for fine-tuning.

It is not uncommon to have bitter internal struggles between different in-house departments for this very reason. Trying to make sure they´re all on the same page is sometimes the most challenging part of running an eCommerce SEO campaign. And failing to do that is the main reason we still see websites with unexplainably high bounce and shopping cart abandonment rates.

If your website requires customers to create accounts, fill out endless forms with shipping and payment information, and suddenly adds unexpected costs along the way, you´ll always have below-average conversion rates. More than two-thirds of online shoppers will abandon their shopping cart if the checkout process wears their patience out.

If you´re going through any of this, contact our eCommerce developers right now and get your sanity back.

One-click checkout features are now a common sight, and many merchants are adopting them as they now tend to integrate checkout, payment, and logistics into one easy-to-use feature.

The idea is not new, however. It was invented more than 20 years ago by online sales giant Amazon, allowing Jeff Bezos to completely dominate the market and take space rides when he pleases.

Their magical one-click checkout button allowed their customers to bypass the whole checkout process, making it extremely easy for customers to make purchases on impulse.

However, they patented the feature and did everything in their power to keep most merchants out of the loop for 17 years. This legal protection expired in 2017, and soon many eCommerce platforms, like Magento and Shopify, started offering the feature out-of-the-box.

Now, before you start yelling at your dev team to start installing any of these miraculous features, you need to understand that they require some serious thinking before implementing.

For example, one-click checkout generally prevents users from building a shopping cart. That means that you might be leaving money on the table by taking cross-sell or upsell opportunities out of the equation, hence lowering your average order value and increasing shipping costs.

These features also come with fees that can get out of control quickly. Most typically charge 2.9% or $0.30 (whichever is higher) per transaction. Others charge merchants a percentage of their annual revenue, risk coverage fees, or a flat fee to use the platform. So it is always wise to ponder all these elements in order to choose the best option for your store.

If you want to have a clear idea of which platform will give you the best ROI, try out our Free Audit Tool.

The Best One-Click Checkout Options

Amazon Pay: More than 50% of Americans are Amazon Prime members. That means that they are permanently logged in and keep their payment and shipping information up to date. For those who are regular shoppers, just seeing the Amazon Pay button gives them peace of mind knowing they’re working with a platform they trust.

PayPal One Touch: This only works for sites already using PayPal. It works more like a digital wallet and has great features, such as same-day payout. It does open a new window to continue to check out, but PayPal users are more than used to it and they trust the brand.

Shop Pay: This Shopify fast checkout feature is only available for those already using the platform. However, most people have purchased something from a Shopify store in the last few years, saving their billing and shipping information in the Shopify network. Now that they have partnered with Google and plan to use their cloud services, we wouldn’t be surprised to see more and more stores using Shop Pay for checkout.

Bolt: This relatively new fintech startup offers lightning-quick one-click checkout features. It is easily integrated into most eCommerce platforms like WooCommerce, BigCommerce, and Magento, but it also offers custom integration options. The platform has proven to be safe, reliable, and fast, yet it does not offer same-day payout options.

These are all solid one-click checkout options for your eCommerce. However, you must bear in mind that each one of them will have different operational costs and fees. Moreover, you have to make sure that your process takes into account logistics and shipping costs associated with potentially reduced shopping cart sizes.

If you need a comprehensive analysis of your eCommerce SEO strategy and business model, get a free SEO audit today and let us create a comprehensive strategy for sustainable growth.

10 Shopify Tips For Accelerated Store Growth

Shopify has solidified itself as one of the best eCommerce platforms out there, but if you want to get more sales and grow your store, you still need an aggressive digital marketing plan anchored by carefully implemented SEO.

The entire idea of search engine optimization may be somewhat overwhelming for merchants and store owners, which is why we’ve put together the following list of effective Shopify tips that will actually help you to improve the way your website ranks in the search results.

Although Shopify SEO may seem intimidating at first, with the right direction you will be able to generate results. Whether your store is brand new or if you have been around for years, optimizing your website for the search engines is one of the best things you can do from a marketing and growth standpoint. If you want to out-rank your competitors and actually improve your online business, it’s the most effective way forward.

Why Shopify SEO is So Important

Ranking well for keywords in your industry is one of the crucial growth elements you need to be focusing on. The trouble is, you’re not going to find the solution in the Shopify app store or in any other pre-packaged solution. These are changes you have to make yourself.

The payoff can be massive though, as more users will be noticing your business and clicking onto your products. You could say that organic search results are the lifeline for most businesses these days. While social media marketing and paid ads are effective as well, there’s nothing that compares to having your business show up in relevant searches by users that are already actively looking for a place to shop.

Most of the time with other forms of marketing, you have to convince someone that may or may not be interested in shopping that your products are right for them. However, with SEO, you are effectively reaching out to people who are already in the mind to purchase a product. This essential difference means that if you are able to target the right people using the right keywords, you will receive a steady flow of potential customers to your online store.

Shopify Tips For Growth

Now you might be able to see how the Shopify tips we highlight below can help you grow your business. Without a doubt, search engine optimizations are one of the keys to eCommerce success, no matter what industry you are in or how old your store is.

The Best Shopify Tips To Grow Your eCommerce Store

One issue that you might have when it comes to your SEO is knowing which tactics and tips to utilize first. There are hundreds of ranking signals according to Google, and trying to address them all on an ongoing basis is not a good use of your time. Rather, you want to hone in on the most important areas of SEO and do what you can to increase your rankings by making small but powerful changes.

At a certain point, it is usually the best choice to hire a professional Shopify company for your digital marketing, but the following SEO tips will at least get you started on the right track.

1. Highlight Your Best Products on the Homepage

One easy way to improve the quality of your website is to make sure you are highlighting some of your best products on the homepage, with relevant keywords and supporting text. Also, include attractive product photography and calls to action that will get users to click. Google wants to see relevance and a low bounce rate, and this is one of the better ways to address these areas.

2. Condense Your Product Images

If you have high-quality images on your website, you have to make sure that they are properly condensed. Large images will negatively impact how fast your website will load, and we all know that a slow website is not something most users will put up with for long. Try and keep most of the images on your website under 100K. Thumbnails should be quite a bit smaller than that.

3. Remove Any Dead Products

404s and empty product pages are bad SEO, plain and simple. Don’t be lazy when it comes to the usability of your Shopify store. If you have a product that you no longer carry, delete the page and redirect the URL, or update the page to display relevant content that will aid users on their shopping journey. Never leave an empty or dead page, as Google will not appreciate it.

4. Add Content to Your Category Pages

Likewise, don’t think of your collection pages or category pages as places to dump product imagery or links. These pages should have optimized text that provides value to your users and describes the kinds of products that are being offered in this section of your store. Each category page should act like a landing page highlighting a bunch of important products.

5. Pay Attention to Site Speed

We mentioned image size above, but you should be paying attention to the site speed of your Shopify website in general. If your site is loading slowly, it might be time to jettison a few apps or hire a Shopify development team that can assess the situation.

6. Update Your Blog Frequently

Google loves to see fresh content, and so do your users. Your blog should be frequently updated with industry-relevant information. This means everything from how-tos, product reviews, industry overviews, and more. Also be mindful of the keywords you use and make sure that you are doing your best to optimize this content for the search engines.

7. Add Reviews and Testimonials

Users want to be able to trust where they shop. Be sure to add any relevant testimonials, product reviews, screenshots of social media praise, or anything else that might lend credence to your business.

8. Disavow Any Spam Links

Spam links are inevitable on the Internet. These low-quality links could be pulling down your whole website, so make sure you check up on these in the Google Search Console and disavow them regularly in order to ensure that your website doesn’t get flagged as spam too.

9. Build Powerful Links of Your Own

At the same time, you should be working on your own backlink profile. One of the best ways to do this is to post great, shareable content to your website. However, you can also work on establishing partnerships and relationships with other people in your industry, so that you might be able to guest post with them or ask for a backlink.

10. The Importance of Social Signals

Finally, don’t ignore your social media accounts. While it is a small SEO ranking factor, it’s still one that is under your control and worth noting. If you want to drive sales and improve your business, you have to be active on social media.

Use These Shopify Tips as a Starting Point

While all of these tips and SEO techniques are a good place to start, they might not be enough if you really want to sell your products effectively. This is especially true if you are in a crowded niche or are just starting out. Shopify is a great platform and all, but regardless of where you host your eCommerce business, you still need to put together a workable marketing strategy.

That’s where we come in. Here at Genius eCommerce®, we know a little bit about how to rank Shopify stores just like yours. In fact, this is what we specialize in. Our SEO plans for Shopify are completely customized, which means that everything from the keywords to the strategy revolves around your specific business needs. Rather than try and tackle all of your SEO yourself, it’s far more effective to let marketing experts like us handle things.

For better conversion rates, more foot traffic, and bolder brand awareness, get in touch with our team today by calling 888.982.8269.

The 5 Best Shopify SEO Apps You Need to Use

Optimizing your Shopify store for the search engines is no easy task. Not only do you have to perform any number of different changes to your website, acquire backlinks, research the right keywords, and write useful content, but you are also competing against hundreds of other businesses in your niche as well.

We have put together this guide to help you boost your rankings by using the best Shopify SEO apps on the market, along with other essential aspects of search engine optimization that you need to know about.

Ultimately, in order to make your website SEO friendly and truly improve your rankings, you have to take the right steps. With any form of digital marketing, you’re going to want to take it seriously, starting with outlining a strategy and thinking about your goals.

You don’t want to approach SEO as though it’s just a bunch of random technical tasks that need to be updated, and then suddenly you are going to rank. It doesn’t work this way.

For store owners unfamiliar with the complexities of SEO or confused as to which Shopify apps work best when it comes to getting results, this is the guide for you. Let’s start by digging further into how SEO works and what your options are in terms of boosting your Shopify website’s rankings.

Are Shopify SEO Apps Necessary?

The big question here is, is it even worth looking into apps for your Shopify store? Can’t you simply perform all of the SEO work you need manually?

It depends on your time, budget, and overall digital marketing gameplan. The ideal situation would be to hire a capable eCommerce SEO agency (like us!) to dive in and develop a sound marketing strategy for you, and take all of the day-to-day SEO work off your hands as well. This includes blog writing and backlink creation, which many store owners struggle with.

However, if you are just starting out and don’t have the budget yet for a full-scale SEO campaign, or if you are simply in the process of laying the foundation for your marketing and aren’t yet at the point where a strategy makes sense for your business, then the use of the right Shopify SEO apps makes plenty of sense.

What you don’t want to do is attempt to manage all of your SEO manually for your Shopify store without the use of apps. What these apps do in part is shorten the time it takes to perform certain tasks. Other apps perform tasks that would otherwise be quite difficult or unmanageable without the help of a marketing agency, such as photo size optimization and crafting meta titles.

Marketing Plan For Shopify
How do you reach more customers online? You need an effective marketing campaign that begins with the right Shopify SEO tactics.

One problem you may immediately encounter is that there are just so many apps to choose from. Many of them have overlapping functionality and could even conflict with one another. Some only focus on certain aspects of SEO such as user experience while ignoring important technical aspects, while other apps are keyword-oriented and are just there as a guide to writing SEO-optimized content.

In most cases then it makes sense that you would utilize 2 or more of the best Shopify SEO apps in order to get your online store firing on all cylinders. Depending on your needs, you may even wind up using all of our picks that we recommend below. Either way, it’s clear that for many store owners, these apps are a necessity, so you want to read up on them in order to make the best decisions for your website.

Getting a Handle on Your SEO

Before reviewing the various Shopify apps we have selected, it’s worth mentioning that you always want to formulate a smart approach to any SEO issues. Taking care of your optimizations properly early on will lay that strong foundation you are looking for, and will help pave the way for a more robust digital marketing campaign down the right.

It all begins with an in-depth understanding of the keywords you want to target. While some SEO apps can help you find related keywords or key phrases relevant to your industry or a particular blog topic, there’s no substitute for manual and thorough keyword research.

If you want your Shopify site to start ranking well, it’s crucial to select the best possible keywords for your business. Although it’s theoretically possible to do this on your own, we recommend getting the help of a professional SEO agency. Only a team of marketing experts will have the necessary experience and technical skill to uncover the best target keywords for your needs. From here, you can begin to formulate a larger content strategy and take advantage of the best Shopify SEO apps in order to start climbing the SERPs and getting more organic traffic.

The 5 Best SEO Apps For Shopify Right Now

Although there are quite a few apps out there that focus on marketing and SEO for Shopify stores, we narrowed our selection down to 5 of the best ones. These are highly rated apps that not only have a great reputation but will actually provide you with value for the price, in lieu of an actual professional SEO campaign conducted by a marketing agency.

Whether you are trying to write SEO optimized blog posts, writing meta tags and descriptions, trying to improve the user experience of your product pages, or if you are interested in making sure the technical aspects of your website are properly addressed, there’s an app here that will help you.

1. Ultra SEO

To start things off, we have the Shopify app Ultra SEO, which is a small and lightweight app that simply gives you complete control over your meta titles and descriptions.

Although this may seem like a small issue, in reality the meta data of your website is some of the most important when it comes to ranking well on Google and the other search engines. With SEO, everything is about context and the user experience. Every page or product listing on your website should provide the right information to users and also give context for the web crawlers. This way, Google will know what kind of content to expect on the page and this information also plays a role in your click-through rate.

In other words, well-made title tags and page descriptions will help users click onto your website when they see your website pop up in the search results.

What users love about Ultra SEO and why it is so highly rated is simply because it is easy to use and there is no fluff. You won’t get overwhelmed with features or different changes you can make. It’s simply a tool that you can use to optimize the pages on your website.

You can grab Ultra SEO for only $10 a month, or try it for free for 7 days to see if you like it.

2. Shopify SEO Manager

For store owners looking for a more robust suite of tools that can help you take total control over your SEO, this app will be of some use.

The SEO Manager is a beefier app that provides an array of different features, including an SEO dashboard that shows bounce percentage, revenue, transactions, and even average time on website. It can help you find broken links on your site, generate a functional sitemap for crawling purposes, optimize your on-page content, and check for issues on your web pages such as duplicate content and readability.

SEO Manager is a complete one stop solution for a variety of basic SEO needs. The only issue is that like many apps in this genre, it can be overwhelming to figure out what fixes you need to implement and what actually is worth your time and what isn’t. However, the app can certainly help you move in the right direction with your marketing and could potentially improve your rankings while educating you on certain fundamentals.

You can get SEO Manager here for $20 a month, or take it for a spin to see if it works for you.

3. SEO Image Optimizer

An often overlooked but nevertheless key aspect of good SEO is page load times. If your website is slow, you’re not providing a good user experience and Google is going to rank you accordingly.

One of the worst offenders of long load times happens to be images. To ensure that your website is running as snappy as possible, you have to optimize all of the images on your site. Doing this manually, of course, poses a wide array of problems. Do you have to purchase a photo manipulation program like Photoshop and re-upload each product image individually? That could take a ton of time, and apps like Photoshop don’t run cheaply.

Optimize Product Images
Great product images are effective at generating conversions, but you have to make sure these images aren’t slowing down your website. An SEO app that compresses your images is a must.

Fortunately, there are better solutions, one of which is the Image Optimizer for Shopify. This app will help you tackle your image compression problems and also provides a wide range of other SEO benefits as well. The full All in One SEO app functions similar to SEO Manager in a lot of ways but its image optimization can’t be beat. If you need to up your site speed by reducing the size of some of your images, this is the app for you.

SEO Optimizer has a free plan you might want to check out.

4. SEO Doctor

For Shopify merchants interested less in blog writing and more in cleaning up the technical aspects of their website, this is the app that fits the best. SEO Doctor helps to diagnose major SEO problems and offers a variety of easy solutions. It has a variety of options for optimization as well.

What users like about SEO Doctor is that it can help you catch errors on autopilot and is fairly straightforward to use compared to other apps. It’s worth giving a shot if the sheer amount of options in an app like SEO Manager make your head spin, but you still need something comprehensive.

SEO Doctor also has a free plan that is worth a look.

5. ReloadSEO

The last app on our list is great for helping to discover keywords within the actual app. Compared to other software that has these capabilities, it’s a steal. What’s also beneficial about ReloadSEO is that it comes with a host of other features as well, including comprehensive reports and on-page blog writing optimizations as well. For content-focused store owners trying to flesh out their website, this app is a must.

Succeeding with your Shopify SEO often requires a close eye on the data. The fact that this app lets you have a peak at all of your relevant SEO data right on your Shopify site is worth the price alone, especially because you can’t get this info elsewhere without paying a lot of money.

A combination of ReloadSEO, SEO Doctor, and the image optimizer would work wonders for a struggling store, but ultimately which apps you select is up to your needs and personal preference.

ReloadSEO is available for the convenient price of $14.95 a month.

Making the Right Choice For Your Shopify SEO Strategy

As you can see, the right Shopify apps can indeed make a difference when it comes to tackling your SEO, but even these tools don’t demystify everything or tackle every aspect of your search engine optimization.

For instance, there’s no replacement for creating a proper internal link structure or performing backlink outreach. You also have to write professional-sounding blog content that will not only please your target audience but also rank well in Google.

These are not easy tasks by any stretch of the imagination. If you really want to improve your rankings, you will have to take a more aggressive approach with your digital marketing and hire a Shopify SEO agency that knows exactly what they are doing.

We have a team of marketing experts that you need on your side if you really want to take your Shopify store to the next level. Genius eCommerce® is all about providing powerful solutions that actually make a difference for online stores, whether we’re crafting clickable page titles, informative blogs, or generating backlinks, our approach is focused, strategic, and based on eCommerce. Get in touch with us for more information on launching your SEO campaign with a proven agency.

2021 Shopify Marketing Plan: 3 Powerful Growth Strategies

Launching an online store has never been easier, with the help of user-friendly eCommerce platforms such as Shopify. However, just because you are able to open a store doesn’t mean anyone will actually be able to find your products and buy them.

Success in eCommerce is often dependent on how well you can promote your products and get your name out there, which means you need a foolproof Shopify marketing plan that can help you build a customer base and grow your brand.

The problem with digital marketing is that there are dozens of different tactics and hacks floating around out there that can lead you astray, wasting your time and money. Rather than chase a hundred different ideas, you need to narrow your focus on a handful of proven marketing techniques that will actually yield results.

If you want to grow your business you have to go with what works, and execute efficiently.

The following growth strategies are based around the most reliable avenues of eCommerce digital marketing, and will help you grow your Shopify store effectively.

How to Grow Your Shopify Store Properly

While it might be tempting to implement every fresh new marketing strategy you come across in order to build your brand and increase traffic and sales to your Shopify website, this is not only time-consuming but in most cases ineffective as well.

Shopping on Social Media
A simple and effective marketing strategy will help users connect with your brand, which will result in more traffic and sales, as well as greater brand awareness.

In order to find consistent success, you need to consolidate your marketing tactics and follow a more narrow path that is focused on tried and true methods of growth. While this may seem less glamorous than jumping on board with the latest trends and marketing masterclasses, it’s ultimately what will get you the best results, especially in the long term.

Here at Genius eCommerce® we have a solid 3 lane approach to Shopify marketing that includes comprehensive eCommerce SEO, agile pay-per-click advertising, and social media management that is based on building an active shopper base.

Let’s dissect each of these 3 areas of eCommerce marketing to better understand why they are so important to focus on and how they

Shopify SEO: The Backbone of Your Growth Plan

For many store owners, search engine optimization remains an enigma. What keywords to focus on, what kinds of content to create, what site improvements to make. It can all seem a little daunting.

You will even read articles that say things like Shopify isn’t good for SEO or that you need certain special plugins, or that you need to follow this one special technique that some marketer invented last month.

Needless to say, the majority of all of this information is wrong. In fact, SEO is still the kind when it comes to eCommerce digital marketing, and should comprise the backbone of any full-scale Shopify marketing strategy.

The reason for this is that nothing can quite compare to organic traffic and sales. When users are searching for a specific product and your website pops up, that’s incredibly powerful. You could make the argument that nothing else in the world of marketing compares to those top spots in Google at the moment.

Simply from a brand awareness standpoint, SEO carries incredible weight. The more your website and branding appear in Google search results, the more recognized you will become within your niche. This can be accomplished through careful implementation of certain on-page optimizations, keyword research, and a solid linking strategy.

Despite all of the zany SEO trends that are out there, the truth is that the same timeless techniques are what will provide you with the growth you’re looking for. Here are the general guidelines you will want to follow:

  • Perform comprehensive keyword research that takes into account your industry, your competitors, search intent, user shopping behavior, and your specific products.
  • Develop a content strategy based on these keywords. This means adding the keywords to relevant pages on your website, into optimized blog articles, and in meta titles and descriptions as well.
  • Make sure your navigational hierarchy, categories, and links all make sense. Users should be able to easily navigate your Shopify store in order to find what they are looking for.
  • Optimize for speed and efficiency throughout your site. While page speed isn’t everything, a slow website can lead to more bounces, which Google may take as a sign that your website doesn’t offer a polished experience.
  • Provide value that extends beyond your products. Your website should be informative, offering tips, behind-the-scenes information on your brand, giveaways and contests, how-tos, and more. You want to be the go-to authority online for your products and perhaps even your niche entirely.
  • Formulate a backlinking strategy. This is difficult without the weight of a skilled Shopify SEO agency behind you, but ideally you will want to connect with other websites in your niche and reach out to them for backlinks. You will also want to get listed in local business directories and other 3rd party websites. This is what will help raise your domain authority.
  • Keep tabs on your growth and be agile in your approach to SEO. BE willing to prune content, add value to underperforming pages, create proper 301 redirects when removing or changing pages, and address server errors and other issues as they arise in Google Search Console.

Obviously, pulling all of this off without the help of a dedicated team of Shopify marketing professionals is a tall order, which is why we recommend hiring a capable agency to help you manage your SEO for you. Even if you have a marketing background, eCommerce SEO is not something that can be managed by one person alone, nor is it something that should be addressed without a carefully crafted strategy in place.

Scaling With Smart Shopify PPC

Of all of the different marketing activities you are bound to perform for your online store, PPC is the most likely to generate quick results.

It’s not even all that difficult to see a decent return with eCommerce PPC if you know a little about targeting and how to write convincing sales copy. The trick is maximizing your budget and using PPC ads to actually scale and grow your business.

Creating an ad strategy that is cost-effective and that truly represents your brand can be somewhat challenging. This smart approach to PPC requires a deeper understanding of your target audience, better-worded ads, and a more dynamic strategy overall that makes use of all of the different tools that platforms such as Google and Amazon have to offer.

The trick with getting the most out of PPC isn’t often in the ads themselves, but in the angle you take with the entire campaign, as well as the finer targeting details. A skilled digital marketing agency that understands your audience and industry will be able to create a more nuanced campaign that can help stretch your budget, get more conversions, and even improve your brand appeal.

Looking at your ad campaign as simply a way to generate traffic is too short-sighted. PPC can be used as a powerful growth tool in the right hands, but there’s more to it than simply spending more money or adjusting your targeting. You may need the help of a professional team of PPC experts that specialize in eCommerce to see the kind of results you want.

Launching an eCommerce Social Media Strategy

Your Shopify marketing efforts shouldn’t end with just SEO and PPC. Though it can seem daunting at first, social media offers an incredible opportunity to grow your business, through increased customer loyalty, brand awareness, traffic, and sales.

Users on Social Media
Millions of users are on social media. It’s your job to connect with them and help them find the products they are searching for. A smart social media plan can help make this happen.

The key here is to find a marketing company that knows the difference between ordinary social media management and eCommerce social media marketing services. Everyday management might seem beneficial when in fact for most businesses it’s just a waste of money and doesn’t actually move the needle when it comes to producing actionable results.

You could opt to spend money on certain social media platforms but this is always necessary. You should use paid advertising to supplement your marketing efforts, not as a strategy all its own. You still need that organic engagement in order to build a strong and dedicated audience.

If you want to properly grow your Shopify store, you need to utilize the power of social media marketing, which extends beyond mere Facebook ads and influencer marketing. You need a sound eCommerce-centric strategy that builds your accounts and pushes authority to your online store. This way you will be able to start increasing your organic presence while creating digital assets for your brand, which is ultimately one of the best reasons to be on social media in the first place.

Which social media platforms should you be focusing on, however?

Although there are quite a few viable candidates out there, with new platforms popping up every year, there are only a select few that you will want to set your sights on for eCommerce purposes specifically. Typically, these include Facebook, Instagram, and Pinterest. If you operate an online store, these are the three platforms you need to be on.

Compared to the clear benefits of SEO and PPC, you might be wondering why social media is worth using at all. Is it actually worth incorporating into your digital marketing campaign?

  • Social media is the best way to communicate your brand online. Oftentimes users will trust an Instagram page more than they will an actual website or online store.
  • Users associate active social media accounts with authority, trustworthiness, and legitimacy. A lack of a social media presence is a red flag for some people.
  • Social media puts a human face on your brand and business. You can use these platforms to easily connect with your customers and build relationships.
  • Social media opens up alternative sales channels.
  • Platforms like Instagram and Pinterest can help you spot trends and adjust your content strategy accordingly.
  • Social media can be used as a growth monitoring tool. Without getting bogged down in vanity metrics like follower counts and impressions, these platforms can help you easily see how much engagement you are getting, the overall sentiment toward your products and brand, interest levels in certain products, and are a reliable place to ask for feedback from your audience.

At this point, there’s no reason why you shouldn’t be using social media if you are trying to grow your Shopify eCommerce business. The right approach is necessary, of course, because ordinary social media management is unlikely to get you anywhere significant. A talented marketing agency that appreciates the value of social media and the right techniques to use for growth, will be able to make a difference for your store.

The Ultimate Shopify Marketing Solution

Your eCommerce business needs to be carefully cultivated in order to scale the way you want it to. No matter what your specific goals are, this still means that your marketing tactics need to be created thoughtfully, with reliable methods that are proven to work.

To create marketing strategies of this caliber, you need to be aware of all of the latest eCommerce trends, you need to be adept at all of the different marketing tools that are available, in-depth knowledge of Shopify is a must, and you need to have a workable system in your pocket that gets verifiable results.

We cover all of those key points and more. Genius eCommerce® is about developing powerful growth strategies for eCommerce businesses, using full-scale SEO campaigns, agile PPC plans, and social media marketing as well.

If this sounds like what you need in order to get your Shopify marketing plan on track, give us a call at 888.982.8269. Our team of eCommerce experts will work closely with you to develop a strategy that is customized to your industry, brand, and audience. We don’t do cookie-cutter here, and you can’t afford to go with such a pat solution if you want to grow your business and increase sales. Give us a call today and unlock the full potential of your Shopify website.

Prepare Your Shopify Store For Google’s New SEO Guidelines

Managing a Shopify website is difficult enough without having to keep track of what Google is up to. However, if you want to stay on top of your organic traffic and do everything in your power to grab those page one positions, you will want to read up on Google and the new SEO guidelines that are rolling out later this year.

You may have heard about Google updates in the past and never really put much thought into whether or not they would affect your SEO, but the new page experience update that is on the horizon may hold more weight. While no one knows for sure how impactful this update will be, some experts are certain that it could spell doom for certain outdated websites that aren’t paying enough attention to user experience.

If you want to make sure your eCommerce store is still standing strong this May after Google rolls out its next algorithm update, this is the guide for you. Below you will find important insight into what Google is looking for out of a professional eCommerce website, and what you need to do in order to weather the storm.

What is Page Experience?

So what exactly is page experience and why is Google harping on it in this new update?

Actually, while they haven’t been directly calculated into Google’s search algorithm yet, these metrics have been considered ranking signals for quite some time. Mobile visibility, layout shifts during the loading process, how soon a user can interact with important on-screen elements. All of these factors have been on the periphery of SEO for years, but now may be coming into the forefront

Ultimately it boils down to user experience. Google’s mission is to rank pages that best meet the needs of its users. The more reliable Google is in serving relevant content, the more likely users are to continue to use the service. It’s just that simple.

This means that it is in Google’s best interest to prioritize high-quality content whenever possible. It’s not only about using the right keywords in the right places anymore. Google wants to know that your Shopify store is actually providing users with a beneficial experience. Can they find what they are looking for easily? Does your navigation make sense or is it confusing? How quickly does a product page load and can the “add to cart” button be clicked easily on smaller mobile devices? All of these different user experience factors may seem trite compared to something like using the right page title or keyword, but not to Google.

In fact, these kinds of user experience factors are what Google is pushing in this new SEO update. They are creating even more stringent SEO guidelines that website owners and digital marketers will need to follow if they intend on getting on page one.

Understanding and acting on these changes may be what separates your eCommerce business from your competitors once this update goes live in May 2021, so it is important that you educate yourself on what your website needs in terms of search engine optimization to ensure that everything checks out.

Understanding Google’s Web Vitals and What They Mean For Your Shoppers

There are three wordy terms you are bound to hear more and more of in the coming months as it relates to your Shopify SEO: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. While there are many other potential ranking factors that could be bundled into these new SEO guidelines, such as a greater emphasis on safe searching and HTTPS, these three terms constitute the bulk of what Google is looking for in terms of user experience.

Let’s break each of these terms down and explore what they mean for your online store:

Largest Contentful Paint

To put it simply, the LCP web vital considers how fast it takes for the main elements of a web page to render. A slow render time for your website will increase the bounce rate and dampen the user experience. While the overall speed of your website and the LCP have long been considered important factors when it comes to SEO, they haven’t been fully integrated into the algorithm until now. Once this new Google update hits, it will be important to have a website that not only loads fast but that displays important interactive elements as quickly as possible.

First Input Delay

The First Input Delay is another page experience metric that determines how fast a web page can actually be interacted with in a meaningful way after it has been accessed. We have all had an experience with a slow loading web page that takes forever to interact with despite the fact that elements of the page have already loaded in. The First Input Delay can be a huge determining factor in the overall quality of a web page, which is why it is being considered as a future ranking factor.

Think about it from the standpoint of an online shopper. They search for what they are looking for in Google, eager to buy the first thing that matches their tastes or needs. Your website comes up in the search results and the user decides to take a chance and click the link. All seems well, the page is loading in. However, despite the fact that the image of the product is visible and the “add to cart” button is there as well, you can’t click on anything. This lack of responsiveness can crush the shopping experience, leading to a high bounce rate.

Importance of Page Experience For SEO
A fast and snappy website that is responsive and polished is what Google is looking for. Your page experience needs to have that professional feel if you intend on navigating through future SEO updates.

Cumulative Layout Shift

The Cumulative Layout Shift is a metric that determines how elements on a web page may change position as they load in, which could cause a poor user experience.

This is another one of those nebulous ranking factors that you may never have considered before when working on your eCommerce SEO, but it is something you need to take note of. If your website loads slowly and has clunky elements that shift around all over the place during the rendering process, this could potentially cause a user to “misclick,” or click on an element that they didn’t want to.

Sending a user to the wrong page is a surefire way to get them to bounce. For instance, what if a user visits your website and sees your “Blog” in the navigation bar. They try and click on it but the actual link they are clicking on is the cart, or some kind of product. This could send the wrong kind of message and may even make the user think you are trying to scam them.

Getting Your Shopify Website Ready

All of the pages on your site need to take these page experience ranking factors into consideration going forward. If you want your Shopify store to have that professional look and feel that not only pleases users but that also keeps Google happy as well, this is all but essential.

There is no telling just how impactful these new SEO guidelines will be once they roll out. In the past, certain updates that were thought to cause havoc didn’t actually change things all that much. What we do know is that for going on a year, Google has seen fit to mention this update on several occasions, and has seemed to emphasize its importance. Although they have stated that if you are already taking care of your SEO properly, you won’t experience any difference in your rankings, we all know that this could mean just about anything.

You can’t be sure that your website is properly optimized unless a skilled eCommerce SEO agency is at the helm. Whether it’s forgotten duplicate content, dead pages that haven’t been redirected, or a clunky homepage that is causing your bounce rate to spike, your SEO strategy needs to be comprehensive and air-tight. Every aspect of creating a beneficial experience for the user needs to be taken into account if you intend on actually meeting the needs of your shoppers and defying any future algorithm updates.

Here are a few things to keep in mind when preparing your Shopify website for this upcoming change to the SEO landscape:

  • Make sure all of the images you are using on your site are properly compressed. Large images can dramatically increase the time it takes to load in more important elements.
  • Does your category structure and navigation hierarchy make sense? If you have too many categories or parts of your site that seem to overlap or are redundant, you may want to scale them back in order to improve site size and shopping efficiency.
  • Consider removing plugins and apps that you don’t absolutely need. Every add-on and integration you include in your Shopify store may come at a cost. Every line of extra code in the header of your web page could hold up the loading process and potentially impact your site in a negative way.
  • Think about going more minimalist if it fits your brand. Pare down your homepage and simplify some of the elements so that only the important elements are left. If there are parts of your website there for decoration alone and aren’t helping the sales process, consider removing them.
  • Work on your interlinking. The search engines are looking for context, and that means taking enough time to create a logical sitewide hierarchy. In terms of the upcoming updates, you want to be mindful about all aspects of the user experience, not just the big three mentioned above.
  • Get a technical SEO audit performed in order to make sure that nothing is amiss that the search engines might count against you.

While it may seem like an unnecessary load of work, there’s no telling just how serious this update will be. Some websites that have been neglecting their load times and other user experience elements may be in for a rude surprise come May.

If you are already following stringent SEO guidelines based on user experience, great. However, if you have been reluctant in the past to invest in your search engine optimization and haven’t given your online store the proper attention, now’s the time.

Mobile Usability For User Experience
Your Shopify store needs to be just as functional on mobile as it is on desktop. Mobile usability is already a huge ranking signal but after May’s update, it could weigh even heavier.

Future-Proof Your SEO With Genius eCommerce

Google and other search engines are constantly refining their algorithms in favor of the users. What this means is that as the search experience evolves, the same old SEO tricks and marketing tactics become obsolete. Google only wants the best of the best ranking on page one.

Does your Shopify website qualify?

While this SEO guide may have shed some light on the upcoming page experience update slated for May of this year, you may not be aware of how to implement the proper changes so that you can be ready. Even if you have an established business and a thriving website, that could change in an instant if you aren’t taking care of your SEO.

If you want to be proactive about your online presence and nip any potential SEO issues in the bud before they complicate things and impact your rankings, you need to start letting a professional eCommerce agency manage your website. Here at Genius eCommerce®, meaningful SEO campaigns that get results for eCommerce businesses is what we do.

Our experts know exactly what Google wants to see out of a website. Whether it’s a strong backlinking profile, proper on-page SEO, or a mobile-friendly interface that accommodates shoppers on every device, we know how to analyze these issues and address them in the proper manner.

One of the best reasons to invest in quality SEO services is that not only can you prepare for this upcoming change in the Google algorithm, you can essentially future-proof your website by implementing SEO best practices. With the help of a skilled marketing agency, you can stay on top of fluctuations in how Google ranks websites and make sure that if your site does take a tumble, that you can get right back on the horse with a powerful campaign.

Give our team a call at 888.982.8269 if you want to take decisive action to ensure that you are following the proper SEO guidelines and that you are doing what you need to in order to grow your Shopify store the way you want.

What You Can Expect From a Top Shopify SEO Agency

Shopify has made it easier than ever for store owners and entrepreneurs to jump into the world of eCommerce and begin selling their products. With an array of attractive themes, an easy-to-use editor, plenty of apps, and integrations, as well as great customer support, this eCommerce platform truly stands out and can allow you to build a business from the ground up.

If you want to get noticed, however, you may need the assistance of a top Shopify SEO agency, who is capable of getting you the traffic and sales you need in order to be successful.

Dispute the obvious benefits of using a platform like Shopify, what no one tells you going in is that you can’t just wave a magic wand to get traffic into your store. You need to make the proper optimizations on your website, create high-quality backlinks, and have a full digital marketing strategy in place if you want results.

Genius eCommerce has helped Shopify store owners take their businesses to the next level through powerful SEO strategies based on years of experience, data, and a keen eye for what works in the industry. With sophisticated keyword research methods, carefully-crafted blog content, reputable and authoritative backlinks, and proper on-site technical adjustments, our SEO team is able to give businesses the boost they need to overtake their competitors and generate more revenue.

Let’s take a look at some of the benefits you can expect from starting a Shopify SEO campaign and why you should always leave your digital marketing in the hands of experts that have the necessary experience and skills to drive results.

The Benefits of a Shopify SEO Agency

Increasing your traffic and getting more conversions is what digital marketing is all about. In that regard, Shopify SEO services are by far the best way to go if you want powerful results. While running ads and working on your social media presence can have positive effects on your business, nothing compares to the value of claiming page one rankings on Google. Once you hit those top spots, it’s like flipping a switch. Your business will immediately start taking on more traffic and getting more sales as a result.

Benefits of Shopify Agency
With the help of a top Shopify agency, you can experience powerful digital marketing that will not only get you more traffic but increase brand awareness as well.

Here are just a few of the most important benefits you can enjoy from hiring a capable Shopify SEO agency to run your campaigns:

Get Noticed On Google

The most obvious benefit of an SEO campaign is better positioning in the SERPs. Skilled agencies know exactly what Google is looking for and can make the necessary changes on your website in order to get your content ranking higher, which is beneficial not only for driving traffic but when it comes to brand recognition as well.

Improve Your Website’s User Experience

A well-managed SEO plan will take your website’s user experience into account, which means that you can expect that adjustments will made on your Shopify website that will help to reduce bounce rate and improve conversions. This is done a number of ways, such as with better use of page titles, improved navigation or the use of mega-menus, simplifying category structure, providing proper redirects, removing dead product listings, and more.

These kinds of improvements not only help users find what they are looking for and have a better time on your website overall, Google takes them into account as well. User experience plays a huge role in the ranking potential of your website, yet this is unfortunately an area that most agencies fail to recognize. Only a Shopify expert will recognize these pain points and make the appropriate corrections for you.

Rank Higher in Google
The top spots in Google offer incredible opportunities for businesses, but you need the proper SEO services to get you there.

Focus on Traffic and Conversions

So many SEO agencies focus on amorphous results that don’t really mean anything. With a trusted Shopify SEO agency, you’re going to have access to all the data and will be given a detailed analysis on the progress of your campaign.

Here at Genius eCommerce®, we make sure our clients know exactly what is going on at all times, and show them how we are increasing their traffic and conversions through details campaign metrics. In fact, we craft our SEO campaigns with these goals in mind from start to finish – every technical adjustment we make and every piece of content we write has a specific purpose.

Strengthen Your Brand

One of the underrated benefits of a SEO plan is the brand awareness that it brings. The more your website appears in Google, the better chances you have of repeat business and general trust in your website and products. Those top spots in Google convey a ton of authority, so it’s always worth the investment to claim them. This is only possible through the use of a comprehensive strategy that covers all aspects of search engine optimization for Shopify stores.

A Certified Shopify Partner Makes All The Difference

When it comes to improving your website’s traffic and generating more sales through a digital marketing campaign, you can’t simply trust anyone with the fate of your online store. The SEO company you select should not only have a strong grasp on making the proper optimizations, but with Shopify as a platform as well.

Genius eCommerce® is an experienced Shopify Partner with an extensive track record of helping stores to rank higher in Google. We have concrete methods for generating hungry organic traffic that is primed to purchase your specific products, and with a knack for adjusting to Google’s demanding algorithm changes, we have the agile team that is perfectly suited to help get your Shopify store where it needs to be.

A certified Shopify partner is always going to be able to provide more insight and better strategies, because they know the platform better than anyone. To build an effective SEO campaign, you need to know how to maximize the potential of a specific platform. Shopify experts like us know how to get the most out of the platform and use it to accelerate your growth.

Maximize Your Store’s Potential With Shopify SEO

These days, eCommerce businesses rely on powerful, data-driven results in order to get ahead. Lukewarm marketing campaigns are not enough to move the needle, and if you want more sales for your store, you are going to need an expert touch.

A top Shopify SEO Company like Genius eCommerce® will be able to provide your online store with everything it needs to get ahead and grow. If you’re ready to appear higher in the search results and build your brand with an in-depth expert SEO strategy, give us a call at 888.982.8269.

View our Shopify SEO checklist here for more information on how you can improve your store’s rankings!

Shopify Best Practices For More Organic Traffic

Shopify gives you everything you need in order to build and launch a fully-functional online store, but the real challenge comes afterward. In order to attract customers to your website and turn a profit, it’s important to follow as many Shopify best practices for SEO as possible.

The good news is, you’re starting off on the right foot. Shopify is one of the leading eCommerce platforms for a reason. They have created an intuitive and feature-rich service that makes it easy for store owners to upload products, design their storefront, and manage all of the minutiae of running a business online.

What’s also true is that no plugin, app, or integration can replace manual SEO work. A high-quality well-coded Shopify theme, great branding, and easy-to-navigate site structure are the bare minimum when it comes to building a successful eCommerce website. User expectations are higher than ever, and Google has set the bar high as well. This means that in order to rank high in the SERPs (search engine results pages), you need a rock-solid SEO strategy in place that covers all the essentials, including keyword research, on-page technical enhancements, and high-quality backlinks, just to start.

Shopify Store Examples
Shopify provides store owners with incredible tools that they can use to launch their eCommerce businesses, but this is just the beginning. SEO best practices are necessary in order to compete for page one results.

Improving Your Organic Traffic With Shopify SEO

No matter how great your products are, your website isn’t going to rank well in Google unless you are following Shopify best practices and certain fundamental SEO strategies. Organic traffic is one of the most important elements of any successful online store, but it takes a great deal of work to get a steady stream of visitors to your website.

Important Shopify SEO Best Practices to Consider Implementing

  • Focus on transactional search intent with the keywords you select. While you do want to provide plenty of valuable information on your blog, don’t make the mistake of targeting informational keyword on your products, or vice versa. Search intent is one of the most important ranking factors right now, as Google continues to optimize how users find products and services based on certain queries.
  • Treat every one of your product pages as if it were a landing page. Don’t rely on throwaway images or one sentence product descriptions. This is one of the worst things you could do for your business, as it conveys a cheap and lazy attitude and doesn’t do anything for your brand. You should make sure each page features great product photography, informative descriptions, relevant supplemental information, and an attractive layout that uses proper headers and section breaks for improved readability.
  • Pay attention to your page speed. No one likes a slow website, and this can influence the user experience substantially, even leading to increased bounce rates and abandoned carts. While it would seem that raw page speed is not a huge ranking factor in Google’s eyes, first contextual paint is being emphasized as one of the key ranking factors going into the new year. The first contextual paint is how fast from the time a user visits your site, to the point where they can interact with and understand the content being displayed. This is largely determined by factors such as how well your site is coded, how compressed your images are, and how weighed down by apps and fluff your site is. Shopify gives you a lot of control over the content of your website, which is one of the reasons why it is such a preferred platform for eCommerce stores.
  • Work on your internal linking. This is another important area of eCommerce SEO that many store owners don’t focus on enough. Coupled with easy to read URLs and well-structured navigation, internal linking is essential for helping users find what they are looking for as best as possible. Internal links also provide necessary context for Google’s crawlers. Don’t leave any of your content on an “island,” and make sure to create content on your blog that supports your products so that you can easily link to it in your product descriptions. You can also link relevant blog articles to each other when appropriate.
  • Create valuable content. As a store owner, you do want to focus on your products, but that doesn’t mean the rest of your website has to suffer. You should work to make sure that your Shopify website acts as a powerful tool for your brand, and creating long-form content that engages your audience is one way to do this. Google is constantly looking for the highest quality content possible to rank on the first page, and you’re not going to get there with thin blogs and weak product descriptions. Invest the appropriate amount of time and energy into the content on your website if you want to impress your customers and get results.

These Shopify best practices will help you build a strong foundation for your online store so that you can begin to see some growth in your impressions and traffic. While some of these tasks may seem involved, this is the level of quality you need to strive toward if you want that valuable organic traffic to start coming in.

Shopify SEO Agency Services

The Next Step For Improving Your Shopify SEO

Improving your store’s position in the search results can be quite the task, especially if you don’t have an extensive background in SEO yourself. In order to get the kind of results you are looking for, you may want to consider professional Shopify services to help you make the right changes and craft the kind of content your audience will love.

It can be difficult to make inroads with SEO without the proper guidance. Here are a few additional guides and resources for applying search engine optimizations to your Shopify website:

Improving Your Shopify SEO in 5 Steps

The Secret to Optimizing Your SEO

The Importance of Meta Descriptions

Getting Your Shopify Store Ranking in the Search Engines

If you are still having trouble developing an SEO strategy or taking care of all of the different tasks that are required in order to get real organic traffic into your store, feel free to reach out to us here at Genius eCommerce®. We are experts when it comes to ranking Shopify websites and can work with you to build a powerful data-driven campaign. Give us a call at 888.982.8269.

The Essential Shopify SEO Checklist For Store Owners

SEO can get rather tedious and complex, which is why we’ve put together this simple yet essential Shopify SEO checklist for store owners who just want to get past all the fluff and focus in on the most important aspects of ranking their website.

This is by no means intended to be a comprehensive guide that details every last aspect of eCommerce SEO, but rather should be viewed as a quick reference or resource if you are just starting your ranking strategy and feel overwhelmed as you look through other guides you may find online. If you manage a Shopify store, chances are you don’t have time to become an overnight SEO technician. You’re simply looking for easy-to-implement tips and tactics and a bit of guidance as to what not to do.

Best Shopify SEO Techniques
When working to rank your Shopify store, the quality of your keywords plays a huge role. This is one area you want to devote most of your focus toward to get the most out of your SEO efforts.

Your Essential Shopify SEO Checklist

  • Begin by making sure your website has been added to Google Analytics and Google Search Console. If you don’t know what you don’t know, you’ll never be able to correct the problem. These helpful Google tools are essential if you want to peak at the health of your website and address its weaknesses.
  • Submit your sitemap to Google.
  • Address any 404s or other crawl errors. Implement 301 redirects to relevant pages when needed. Broken links and dead pages are big red flags to Google because of the way in which they impact user experience.
  • Understand which keywords you want to rank for by performing the necessary keyword research. You may already be aware of how competitive eCommerce can be when trying to rank for certain keywords, which means this is an area you want to spend some time on. It’s not enough to say you want to rank for “hightop sneakers” or “gold jewelry.” You need to find long-tail keyword opportunities in your niche, through meticulous research. To make your job easier, you may want to invest in a keyword research tool such as SEMrush or ahrefs, but you can use the Google Keyword Planner and the Google Search together to get a solid idea of what you want to target.
  • Begin implementing these keywords onto your website strategically. Each page of your online store should focus on one specific keyword, but avoid overuse.
  • Work on your meta titles and descriptions using your keywords as well.
  • Customize the URL of every page so it is concise and keyword-focused. Try to avoid URLs that feature random strings of numbers and letters, or an excess of filler words, also known as “stop words.”
  • Eliminate excess from your Shopify store. Google prefers speed and efficiency over flashiness. If you don’t absolutely need a certain plugin, remove it. Make sure all of the images on your site have been at least somewhat optimized or compressed. Take a hard look at every element of your website and consider whether or not it actually serves a purpose. Everything on your site should work to help generate sales.
  • Every page should have a purpose as well, and should be optimized for the user. Make sure your product pages accommodate the needs of your shoppers, and that the rest of the pages on your website are useful and informative, with accurate information, easy to read text, helpful images, and plenty of social proof.
  • Create quality blog content on a regular basis that utilizes your keywords, links to your products, and provides valuable information for your audience. Your blog should be attractive and fleshed out, with all of the modern conventions such as social sharing, embedded videos, and plenty of other interactive features. Blogging is one of the most important ways to rank your website, even in eCommerce. Valuable content ranks, regardless.
  • Focus on your internal linking structure. You don’t want any parts of your site to exist on an “island.” All relevant information should link to the appropriate content, whether it’s an information page, another blog, or a product. You can also link to your best blogs from your product pages in case your customers want additional or supporting information.
  • Make sure your category and navigation system is intuitive and makes sense. This will benefit your users and help Google crawl your site better.
  • Work on creating high-quality backlinks. One way of going about doing this is to look for guest-posting opportunities in your niche. You should already be submitting your store to local directories and similar listing services, but the best backlinks typically come from high-ranking blogs. It may take a lot of outreach to get these links, but in order to increase your domain authority, it’s an essential step in the SEO process.

If you take the time to go through each of these points on this Shopify SEO checklist, you will have a solid gist on how to build a complete marketing strategy for your business. Although ranking your Shopify website may seem arduous, you can greatly simplify the process by addressing each of these points one at a time and making sure to allot the appropriate amount of time toward your keyword research, which will help you better understand the changes you need to make with your content.

Don’t want to take any chances on your SEO or simply don’t have the time to spare for keyword research or some of these other important tasks? You may want to consider getting in touch with our Shopify SEO specialists here at Genius eCommerce®. The health of your business may literally depend on whether or not you are able to get enough traffic to your website, so this isn’t an area you want to put on the backburner.

Here at Genius eCommerce®, we excel at helping Shopify stores reach their goals by implementing well-crafted and data-driven SEO campaigns. We understand the needs of online stores specifically and know how to rank sites even in the most competitive markets. If you want your SEO handled by true eCommerce professionals, call us now at 888.982.8269.

The Secret to Optimizing Your Shopify SEO

Organic traffic is the key to success if you’re running an online store. Even if you are using an SEO-friendly platform such as Shopify, you still need to implement the proper optimizations in order to get the necessary traction for your website.

There are dozens of various improvements you can make to your store to potentially make a difference in your rankings, but if you seriously want to optimize your Shopify SEO, the secret is in the user experience. How well your website caters to your users is now one of the most important ranking factors, and this is especially true in the world of eCommerce.

Rather than making changes to your website to please the search engines, Google has made it clear that we need to start thinking in terms of what our users get out of our websites instead. Are we delivering a fast, hassle-free, intuitive, and useful experience? You should be asking yourself that question every step of the way as you are developing your online store.

Shopify is a powerful platform and certainly gives you plenty to work with if you are building a highly-functional online store. However, there are a lot of points you need to take into consideration if you plan on ranking well in the SERPs. It’s no longer enough to simply build a website on a great platform, upload a few products, and set everything on autopilot. You should be fine-tuning your website so that it actually delivers and incredible experience for your users.

This is what will get you noticed on Google and is what will make your users appreciate your brand and keep coming back for more. We’ll cover a few of the best user experience optimizations you can make to improve your SEO and help you climb to page one, as well as go over just how important UX design is in eCommerce so you know how to better meet the expectations of your customers.

The Importance of User Experience in eCommerce

As an eCommerce business, your goal is to attract customers and sell your products, but on a deeper level, you are offering an experience for your users. Given how competitive the online marketplace has become, you can’t afford to think in surface terms such as marketing and sales. You need to readjust your focus and begin looking at ways you can offer a superior experience than your competitors.

A great product and even a social media reputation can only carry you so far. In order to achieve sustainable growth and build for the long-term, you need to implement solid SEO practices into the core functionality of your website. This is the only way you’re going to continuously meet the needs and expectations of your users, and will ultimately help guide them through the process of conversion.

When making additions and adjustments to your website, one of the elements you need to consider is comfort. How comfortable are you making your users feel? You should craft your Shopify store from the standpoint that you are delivering a top-tier experience. Everything is secure, works as expected, with intuitive navigation and clear evidence of authority and social proof that will assuage their fears and communicate to them that they are in the right place to make a purchase.

Beyond this, you want everything on your website to flow. Part of delivering a superior user experience is knowing what the user expects and simply giving it to them. This means straying away from overtly artsy layouts, complicated navigation, flashy elements or anything that distracts or deters your users from the ultimate goal of helping them find what they are looking for.

Let’s take this another way. Your online store isn’t there for your benefit, it’s there for your users. While there will always be that impulse to want to flex your artistic license a bit when designing your store, this is a self-serving activity that doesn’t provide any benefit or service to your customers. In fact, it could make their time on your website more difficult than it needs to be, and even send the wrong signals to Google.

User Experience is Important

Everything you do in the process of building your store should be in favor of your customers above all else. You don’t want to leave them dissatisfied. This means streamlining your design and funneling them where they need to be with clear directions, simple navigation, easy-to-read text, and other user experience factors. The better your website is suited for your users, the better you will perform in the search engines.

Google is refining their ranking factors every year, and even though platforms such as Shopify are keeping up in terms of core eCommerce functionality, most SEO still needs to be implemented manually. You won’t provide a great user experience for your customers unless you actually take the time to meticulously go through your entire website and adjust what you need to so that you create a better user experience from top to bottom.

Sometimes this means custom development and other large-scale operations in order to get your website to perform at a certain level. While this may be true, there are plenty of smaller SEO optimizations you can make yourself with the help of Shopify’s features and a little UX design advice. Below we’ll go over some of the essential changes you can make right now that may improve your rankings.

Essential SEO Optimizations For Your Shopify Store

Search engine optimizations range from simplistic to comprehensive and encompass a wide range of different skills and deep knowledge of website functionality, Shopify’s capabilities, specific industries, and even eCommerce as a whole. The good news is, you don’t need to be an SEO guru to implement the following changes to improve the user experience factor in your store.

Truthfully, some of the best and most crucial SEO techniques you can take advantage of are some of the most simple to execute. This is because when you think about building a website to favor the user, everything becomes a lot clearer. This is the secret to easy Shopify SEO optimizations that anyone can implement with a little understanding on the matter. As you will see in our examples below, there a small tweaks you can make on your site that could lead to impressive results.

Readability and Larger Font Sizes

One easy way to improve the user experience level of your website is to increase the general size of the fonts on your website. Larger fonts translate into improved readability, which in turn lowers bounce rate, an important metric that Google uses to calculate how authoritative your website is.

Increasing the size of your fonts also creates a more professional, cleaner look on most devices. These days, small fonts just look strange on our large desktop monitors and are just flat-out inconvenient on mobile devices. If your users have to squint to read a product description, they may not stick around very long.

In terms of readability, you also want to make sure you are breaking up large chunks of text with appropriate spacing. When it comes to writing for the web, forget everything you know about traditional techniques that you may have picked up in college. You’re not writing a term paper, you’re selling a product or conveying an important message.

In that respect, make sure that every page on your website has large, clear, readable bodies of text. The only places where small fonts are still conventionally accepted are in locations such as the footer, or as supplemental text underneath a button or diagram. Other than that, you want all of your fonts to stand out even on smaller phones. While every Shopify theme is different and the way in which fonts are controlled may vary, there is always a way to change the sizing. Refer to your theme’s particular documentation and don’t forget to take a moment to learn how to adjust Shopify theme settings in general.

Shopify Themes

Increase Your Page Speed

Page speed is an extremely important ranking metric right now. This is obvious because as search engines place more weight on user experience, page speed is only going to be more valuable. Let’s face it, no one likes a sluggish website. What used to be fairly common ten years ago is anathema for most of us today.

Your users will forgive many things, but most of them will not stick around and wait for a slow website to load in. Part of the reason for this is our increased knowledge of what a slow website implies. If your user were to theoretically allow one page to load, they know all the rest of your website will be as equally slow and they simply won’t want to deal with that kind of hassle.

Another issue here is that a slow website is practically synonymous with a lack of professionalism these days. When a user notices that your website is loading slowly, they are wondering “why?” Can’t you afford a fast site like all the other stores they visit have? A sluggish page might take you out of the game before you even begin, so this is an issue you want to address for your Shopify store immediately.

There are plenty of reasons why a website may be on the slow side, such as bloated photograph file sizes, too much Javascript, lack of server strength, or even database problems. You may need the help of a professional Shopify SEO company in order to address some of these issues, but others are much easier to deal with and only require a few adjustments on your end.

For example, try limiting the size of the photos you upload. While you want to make sure you are using high-quality photos, especially for your products, always try and compress the file before actually placing it onto your website. Large photos can significantly pull down the speed of your website and if you are running an eCommerce site you’re certainly likely to have plenty of them.

Another way to increase the speed of your Shopify store is to start off with a well-made theme. Even if you already found one that you like, do some research and see if it is truly optimized enough for your liking.

Your theme will provide the core functionality of your website, so you want to make sure that it is up to a certain standard. One reason why many store owners opt for custom Shopify development is that it often results in much cleaner, optimized code. However, there are amazing themes available on the Shopify market that are perfectly suitable for professional use.

Something else you want to be aware of if you are concerned about page speed is the plugins you are using. It’s easy to go “plugin happy” when you first build your store, but this isn’t always a good idea.

Many of the best plugins are well-coded, but others aren’t, and can drag down your website. Having too many plugins in general can be a burden, especially if any of them add significant amounts of Javascript or other render-blocking resources onto your website. It’s generally a best practice to limit the plugins you use to the absolute essentials. You don’t need that fancy contact form or banner as much as you think you do!

One other note about page speed is that you want to minimize the amount of fluff on your pages. Clean, minimal websites that are attractive and convey a specific message are what get clicks and conversions. If your store looks “crowded” in any way, it probably means you have too many elements on the page at once. By removing some of these items or sections, you will not only increase your page speed but will also improve the user experience as well.

Improve Your Navigation

Users like streamlined navigation, and so does Google. Make sure that everything important on your website is well organized and easy to reach through your navigation. Many online stores are switching to mega-menus, which are not only aesthetically pleasing but often provide a superior user experience.

Regardless of the way in which you design your navigation, it should help your users find what they need with a minimal amount of confusion and hassle. Rather than merely listing pages and categories on your website, the navigation should be designed with the customers in mind. How does your navigation answer their questions and address their needs?

Keep Up With Your Blog

Informative content creation is one of the best user experience improvements you can make on your website. A well-implemented blog serves as an anchor for your entire website, providing your customers with a powerful and reliable resource. Blog content that includes the right keywords and is comprehensive enough to actually address the needs of your users will always help your site rank higher.

Don’t allow your blog to stagnate however. Google picks up on this and will believe that your website is irrelevant. You want to make sure that you are constantly adding fresh, optimized SEO driven content to your blog on a weekly basis for best results.

Work on Your Product Pages

Lastly, in terms of increasing the user experience potential of your website, you want to take the time to work on your product pages. Each one of them should be attractive and informative, with a descriptive title and the proper keywords in the description.

A high-quality product page will not only make the search engines happy, it will please your users as well. The less research your customers have to do before they make a purchase, the better. A professionally designed product page also has the benefit of making your website visitors feel safe and secure enough to make a purchase. If the product page looks cheap or shoddy, it is highly unlikely that you will be able to get consistent conversions. The trust factor is everything when it comes to eCommerce.

The Next Steps For Improving Your Shopify SEO

Once you realize that the secret to better Shopify SEO is focusing on user experience, it will shift your whole perspective on how to build and optimize your website. You will notice that as you make these improvements and see your organic traffic grow, you will wonder what else you can do to make your website better for your users.

If you are serious about meeting all of the needs of your users and truly taking advantage of everything Shopify has to offer as an eCommerce platform, you need the help of a professional SEO agency that knows exactly what the search engines expect and who can deliver a superior experience for your users. Here at Genius eCommerce, we excel at providing this level of service to our clients, because we know how important it is to have an optimized website.

Regardless of which industry you are in or how large your store is, our team of SEO professionals can help you increase your traffic with comprehensive campaigns built on years of experience covering all aspects of eCommerce digital marketing. If this sounds like something your business needs, get in contact with our team today so we can help you and your business take the next steps.

FREE In-depth SEO & PPC Analysis

Valid for new merchants only.

    What's your website URL?

    What keywords do you want to target?

    Who are your main competitors?

    Please provide your contact information:

    Which in-depth analysis are you interested in?