Shopify Best Practices For More Organic Traffic

Shopify gives you everything you need in order to build and launch a fully-functional online store, but the real challenge comes afterward. In order to attract customers to your website and turn a profit, it’s important to follow as many Shopify best practices for SEO as possible.

The good news is, you’re starting off on the right foot. Shopify is one of the leading eCommerce platforms for a reason. They have created an intuitive and feature-rich service that makes it easy for store owners to upload products, design their storefront, and manage all of the minutiae of running a business online.

What’s also true is that no plugin, app, or integration can replace manual SEO work. A high-quality well-coded Shopify theme, great branding, and easy-to-navigate site structure are the bare minimum when it comes to building a successful eCommerce website. User expectations are higher than ever, and Google has set the bar high as well. This means that in order to rank high in the SERPs (search engine results pages), you need a rock-solid SEO strategy in place that covers all the essentials, including keyword research, on-page technical enhancements, and high-quality backlinks, just to start.

Shopify Store Examples
Shopify provides store owners with incredible tools that they can use to launch their eCommerce businesses, but this is just the beginning. SEO best practices are necessary in order to compete for page one results.

Improving Your Organic Traffic With Shopify SEO

No matter how great your products are, your website isn’t going to rank well in Google unless you are following Shopify best practices and certain fundamental SEO strategies. Organic traffic is one of the most important elements of any successful online store, but it takes a great deal of work to get a steady stream of visitors to your website.

Important Shopify SEO Best Practices to Consider Implementing

  • Focus on transactional search intent with the keywords you select. While you do want to provide plenty of valuable information on your blog, don’t make the mistake of targeting informational keyword on your products, or vice versa. Search intent is one of the most important ranking factors right now, as Google continues to optimize how users find products and services based on certain queries.
  • Treat every one of your product pages as if it were a landing page. Don’t rely on throwaway images or one sentence product descriptions. This is one of the worst things you could do for your business, as it conveys a cheap and lazy attitude and doesn’t do anything for your brand. You should make sure each page features great product photography, informative descriptions, relevant supplemental information, and an attractive layout that uses proper headers and section breaks for improved readability.
  • Pay attention to your page speed. No one likes a slow website, and this can influence the user experience substantially, even leading to increased bounce rates and abandoned carts. While it would seem that raw page speed is not a huge ranking factor in Google’s eyes, first contextual paint is being emphasized as one of the key ranking factors going into the new year. The first contextual paint is how fast from the time a user visits your site, to the point where they can interact with and understand the content being displayed. This is largely determined by factors such as how well your site is coded, how compressed your images are, and how weighed down by apps and fluff your site is. Shopify gives you a lot of control over the content of your website, which is one of the reasons why it is such a preferred platform for eCommerce stores.
  • Work on your internal linking. This is another important area of eCommerce SEO that many store owners don’t focus on enough. Coupled with easy to read URLs and well-structured navigation, internal linking is essential for helping users find what they are looking for as best as possible. Internal links also provide necessary context for Google’s crawlers. Don’t leave any of your content on an “island,” and make sure to create content on your blog that supports your products so that you can easily link to it in your product descriptions. You can also link relevant blog articles to each other when appropriate.
  • Create valuable content. As a store owner, you do want to focus on your products, but that doesn’t mean the rest of your website has to suffer. You should work to make sure that your Shopify website acts as a powerful tool for your brand, and creating long-form content that engages your audience is one way to do this. Google is constantly looking for the highest quality content possible to rank on the first page, and you’re not going to get there with thin blogs and weak product descriptions. Invest the appropriate amount of time and energy into the content on your website if you want to impress your customers and get results.

These Shopify best practices will help you build a strong foundation for your online store so that you can begin to see some growth in your impressions and traffic. While some of these tasks may seem involved, this is the level of quality you need to strive toward if you want that valuable organic traffic to start coming in.

Shopify SEO Agency Services

The Next Step For Improving Your Shopify SEO

Improving your store’s position in the search results can be quite the task, especially if you don’t have an extensive background in SEO yourself. In order to get the kind of results you are looking for, you may want to consider professional Shopify services to help you make the right changes and craft the kind of content your audience will love.

It can be difficult to make inroads with SEO without the proper guidance. Here are a few additional guides and resources for applying search engine optimizations to your Shopify website:

Improving Your Shopify SEO in 5 Steps

The Secret to Optimizing Your SEO

The Importance of Meta Descriptions

Getting Your Shopify Store Ranking in the Search Engines

If you are still having trouble developing an SEO strategy or taking care of all of the different tasks that are required in order to get real organic traffic into your store, feel free to reach out to us here at Genius eCommerce®. We are experts when it comes to ranking Shopify websites and can work with you to build a powerful data-driven campaign. Give us a call at 888.982.8269.

The Essential Shopify SEO Checklist For Store Owners

SEO can get rather tedious and complex, which is why we’ve put together this simple yet essential Shopify SEO checklist for store owners who just want to get past all the fluff and focus in on the most important aspects of ranking their website.

This is by no means intended to be a comprehensive guide that details every last aspect of eCommerce SEO, but rather should be viewed as a quick reference or resource if you are just starting your ranking strategy and feel overwhelmed as you look through other guides you may find online. If you manage a Shopify store, chances are you don’t have time to become an overnight SEO technician. You’re simply looking for easy-to-implement tips and tactics and a bit of guidance as to what not to do.

Best Shopify SEO Techniques
When working to rank your Shopify store, the quality of your keywords plays a huge role. This is one area you want to devote most of your focus toward to get the most out of your SEO efforts.

Your Essential Shopify SEO Checklist

  • Begin by making sure your website has been added to Google Analytics and Google Search Console. If you don’t know what you don’t know, you’ll never be able to correct the problem. These helpful Google tools are essential if you want to peak at the health of your website and address its weaknesses.
  • Submit your sitemap to Google.
  • Address any 404s or other crawl errors. Implement 301 redirects to relevant pages when needed. Broken links and dead pages are big red flags to Google because of the way in which they impact user experience.
  • Understand which keywords you want to rank for by performing the necessary keyword research. You may already be aware of how competitive eCommerce can be when trying to rank for certain keywords, which means this is an area you want to spend some time on. It’s not enough to say you want to rank for “hightop sneakers” or “gold jewelry.” You need to find long-tail keyword opportunities in your niche, through meticulous research. To make your job easier, you may want to invest in a keyword research tool such as SEMrush or ahrefs, but you can use the Google Keyword Planner and the Google Search together to get a solid idea of what you want to target.
  • Begin implementing these keywords onto your website strategically. Each page of your online store should focus on one specific keyword, but avoid overuse.
  • Work on your meta titles and descriptions using your keywords as well.
  • Customize the URL of every page so it is concise and keyword-focused. Try to avoid URLs that feature random strings of numbers and letters, or an excess of filler words, also known as “stop words.”
  • Eliminate excess from your Shopify store. Google prefers speed and efficiency over flashiness. If you don’t absolutely need a certain plugin, remove it. Make sure all of the images on your site have been at least somewhat optimized or compressed. Take a hard look at every element of your website and consider whether or not it actually serves a purpose. Everything on your site should work to help generate sales.
  • Every page should have a purpose as well, and should be optimized for the user. Make sure your product pages accommodate the needs of your shoppers, and that the rest of the pages on your website are useful and informative, with accurate information, easy to read text, helpful images, and plenty of social proof.
  • Create quality blog content on a regular basis that utilizes your keywords, links to your products, and provides valuable information for your audience. Your blog should be attractive and fleshed out, with all of the modern conventions such as social sharing, embedded videos, and plenty of other interactive features. Blogging is one of the most important ways to rank your website, even in eCommerce. Valuable content ranks, regardless.
  • Focus on your internal linking structure. You don’t want any parts of your site to exist on an “island.” All relevant information should link to the appropriate content, whether it’s an information page, another blog, or a product. You can also link to your best blogs from your product pages in case your customers want additional or supporting information.
  • Make sure your category and navigation system is intuitive and makes sense. This will benefit your users and help Google crawl your site better.
  • Work on creating high-quality backlinks. One way of going about doing this is to look for guest-posting opportunities in your niche. You should already be submitting your store to local directories and similar listing services, but the best backlinks typically come from high-ranking blogs. It may take a lot of outreach to get these links, but in order to increase your domain authority, it’s an essential step in the SEO process.

If you take the time to go through each of these points on this Shopify SEO checklist, you will have a solid gist on how to build a complete marketing strategy for your business. Although ranking your Shopify website may seem arduous, you can greatly simplify the process by addressing each of these points one at a time and making sure to allot the appropriate amount of time toward your keyword research, which will help you better understand the changes you need to make with your content.

Don’t want to take any chances on your SEO or simply don’t have the time to spare for keyword research or some of these other important tasks? You may want to consider getting in touch with our Shopify SEO specialists here at Genius eCommerce®. The health of your business may literally depend on whether or not you are able to get enough traffic to your website, so this isn’t an area you want to put on the backburner.

Here at Genius eCommerce®, we excel at helping Shopify stores reach their goals by implementing well-crafted and data-driven SEO campaigns. We understand the needs of online stores specifically and know how to rank sites even in the most competitive markets. If you want your SEO handled by true eCommerce professionals, call us now at 888.982.8269.

The Secret to Optimizing Your Shopify SEO

Organic traffic is the key to success if you’re running an online store. Even if you are using an SEO-friendly platform such as Shopify, you still need to implement the proper optimizations in order to get the necessary traction for your website.

There are dozens of various improvements you can make to your store to potentially make a difference in your rankings, but if you seriously want to optimize your Shopify SEO, the secret is in the user experience. How well your website caters to your users is now one of the most important ranking factors, and this is especially true in the world of eCommerce.

Rather than making changes to your website to please the search engines, Google has made it clear that we need to start thinking in terms of what our users get out of our websites instead. Are we delivering a fast, hassle-free, intuitive, and useful experience? You should be asking yourself that question every step of the way as you are developing your online store.

Shopify is a powerful platform and certainly gives you plenty to work with if you are building a highly-functional online store. However, there are a lot of points you need to take into consideration if you plan on ranking well in the SERPs. It’s no longer enough to simply build a website on a great platform, upload a few products, and set everything on autopilot. You should be fine-tuning your website so that it actually delivers and incredible experience for your users.

This is what will get you noticed on Google and is what will make your users appreciate your brand and keep coming back for more. We’ll cover a few of the best user experience optimizations you can make to improve your SEO and help you climb to page one, as well as go over just how important UX design is in eCommerce so you know how to better meet the expectations of your customers.

The Importance of User Experience in eCommerce

As an eCommerce business, your goal is to attract customers and sell your products, but on a deeper level, you are offering an experience for your users. Given how competitive the online marketplace has become, you can’t afford to think in surface terms such as marketing and sales. You need to readjust your focus and begin looking at ways you can offer a superior experience than your competitors.

A great product and even a social media reputation can only carry you so far. In order to achieve sustainable growth and build for the long-term, you need to implement solid SEO practices into the core functionality of your website. This is the only way you’re going to continuously meet the needs and expectations of your users, and will ultimately help guide them through the process of conversion.

When making additions and adjustments to your website, one of the elements you need to consider is comfort. How comfortable are you making your users feel? You should craft your Shopify store from the standpoint that you are delivering a top-tier experience. Everything is secure, works as expected, with intuitive navigation and clear evidence of authority and social proof that will assuage their fears and communicate to them that they are in the right place to make a purchase.

Beyond this, you want everything on your website to flow. Part of delivering a superior user experience is knowing what the user expects and simply giving it to them. This means straying away from overtly artsy layouts, complicated navigation, flashy elements or anything that distracts or deters your users from the ultimate goal of helping them find what they are looking for.

Let’s take this another way. Your online store isn’t there for your benefit, it’s there for your users. While there will always be that impulse to want to flex your artistic license a bit when designing your store, this is a self-serving activity that doesn’t provide any benefit or service to your customers. In fact, it could make their time on your website more difficult than it needs to be, and even send the wrong signals to Google.

User Experience is Important

Everything you do in the process of building your store should be in favor of your customers above all else. You don’t want to leave them dissatisfied. This means streamlining your design and funneling them where they need to be with clear directions, simple navigation, easy-to-read text, and other user experience factors. The better your website is suited for your users, the better you will perform in the search engines.

Google is refining their ranking factors every year, and even though platforms such as Shopify are keeping up in terms of core eCommerce functionality, most SEO still needs to be implemented manually. You won’t provide a great user experience for your customers unless you actually take the time to meticulously go through your entire website and adjust what you need to so that you create a better user experience from top to bottom.

Sometimes this means custom development and other large-scale operations in order to get your website to perform at a certain level. While this may be true, there are plenty of smaller SEO optimizations you can make yourself with the help of Shopify’s features and a little UX design advice. Below we’ll go over some of the essential changes you can make right now that may improve your rankings.

Essential SEO Optimizations For Your Shopify Store

Search engine optimizations range from simplistic to comprehensive and encompass a wide range of different skills and deep knowledge of website functionality, Shopify’s capabilities, specific industries, and even eCommerce as a whole. The good news is, you don’t need to be an SEO guru to implement the following changes to improve the user experience factor in your store.

Truthfully, some of the best and most crucial SEO techniques you can take advantage of are some of the most simple to execute. This is because when you think about building a website to favor the user, everything becomes a lot clearer. This is the secret to easy Shopify SEO optimizations that anyone can implement with a little understanding on the matter. As you will see in our examples below, there a small tweaks you can make on your site that could lead to impressive results.

Readability and Larger Font Sizes

One easy way to improve the user experience level of your website is to increase the general size of the fonts on your website. Larger fonts translate into improved readability, which in turn lowers bounce rate, an important metric that Google uses to calculate how authoritative your website is.

Increasing the size of your fonts also creates a more professional, cleaner look on most devices. These days, small fonts just look strange on our large desktop monitors and are just flat-out inconvenient on mobile devices. If your users have to squint to read a product description, they may not stick around very long.

In terms of readability, you also want to make sure you are breaking up large chunks of text with appropriate spacing. When it comes to writing for the web, forget everything you know about traditional techniques that you may have picked up in college. You’re not writing a term paper, you’re selling a product or conveying an important message.

In that respect, make sure that every page on your website has large, clear, readable bodies of text. The only places where small fonts are still conventionally accepted are in locations such as the footer, or as supplemental text underneath a button or diagram. Other than that, you want all of your fonts to stand out even on smaller phones. While every Shopify theme is different and the way in which fonts are controlled may vary, there is always a way to change the sizing. Refer to your theme’s particular documentation and don’t forget to take a moment to learn how to adjust Shopify theme settings in general.

Shopify Themes

Increase Your Page Speed

Page speed is an extremely important ranking metric right now. This is obvious because as search engines place more weight on user experience, page speed is only going to be more valuable. Let’s face it, no one likes a sluggish website. What used to be fairly common ten years ago is anathema for most of us today.

Your users will forgive many things, but most of them will not stick around and wait for a slow website to load in. Part of the reason for this is our increased knowledge of what a slow website implies. If your user were to theoretically allow one page to load, they know all the rest of your website will be as equally slow and they simply won’t want to deal with that kind of hassle.

Another issue here is that a slow website is practically synonymous with a lack of professionalism these days. When a user notices that your website is loading slowly, they are wondering “why?” Can’t you afford a fast site like all the other stores they visit have? A sluggish page might take you out of the game before you even begin, so this is an issue you want to address for your Shopify store immediately.

There are plenty of reasons why a website may be on the slow side, such as bloated photograph file sizes, too much Javascript, lack of server strength, or even database problems. You may need the help of a professional Shopify SEO company in order to address some of these issues, but others are much easier to deal with and only require a few adjustments on your end.

For example, try limiting the size of the photos you upload. While you want to make sure you are using high-quality photos, especially for your products, always try and compress the file before actually placing it onto your website. Large photos can significantly pull down the speed of your website and if you are running an eCommerce site you’re certainly likely to have plenty of them.

Another way to increase the speed of your Shopify store is to start off with a well-made theme. Even if you already found one that you like, do some research and see if it is truly optimized enough for your liking.

Your theme will provide the core functionality of your website, so you want to make sure that it is up to a certain standard. One reason why many store owners opt for custom Shopify development is that it often results in much cleaner, optimized code. However, there are amazing themes available on the Shopify market that are perfectly suitable for professional use.

Something else you want to be aware of if you are concerned about page speed is the plugins you are using. It’s easy to go “plugin happy” when you first build your store, but this isn’t always a good idea.

Many of the best plugins are well-coded, but others aren’t, and can drag down your website. Having too many plugins in general can be a burden, especially if any of them add significant amounts of Javascript or other render-blocking resources onto your website. It’s generally a best practice to limit the plugins you use to the absolute essentials. You don’t need that fancy contact form or banner as much as you think you do!

One other note about page speed is that you want to minimize the amount of fluff on your pages. Clean, minimal websites that are attractive and convey a specific message are what get clicks and conversions. If your store looks “crowded” in any way, it probably means you have too many elements on the page at once. By removing some of these items or sections, you will not only increase your page speed but will also improve the user experience as well.

Improve Your Navigation

Users like streamlined navigation, and so does Google. Make sure that everything important on your website is well organized and easy to reach through your navigation. Many online stores are switching to mega-menus, which are not only aesthetically pleasing but often provide a superior user experience.

Regardless of the way in which you design your navigation, it should help your users find what they need with a minimal amount of confusion and hassle. Rather than merely listing pages and categories on your website, the navigation should be designed with the customers in mind. How does your navigation answer their questions and address their needs?

Keep Up With Your Blog

Informative content creation is one of the best user experience improvements you can make on your website. A well-implemented blog serves as an anchor for your entire website, providing your customers with a powerful and reliable resource. Blog content that includes the right keywords and is comprehensive enough to actually address the needs of your users will always help your site rank higher.

Don’t allow your blog to stagnate however. Google picks up on this and will believe that your website is irrelevant. You want to make sure that you are constantly adding fresh, optimized SEO driven content to your blog on a weekly basis for best results.

Work on Your Product Pages

Lastly, in terms of increasing the user experience potential of your website, you want to take the time to work on your product pages. Each one of them should be attractive and informative, with a descriptive title and the proper keywords in the description.

A high-quality product page will not only make the search engines happy, it will please your users as well. The less research your customers have to do before they make a purchase, the better. A professionally designed product page also has the benefit of making your website visitors feel safe and secure enough to make a purchase. If the product page looks cheap or shoddy, it is highly unlikely that you will be able to get consistent conversions. The trust factor is everything when it comes to eCommerce.

The Next Steps For Improving Your Shopify SEO

Once you realize that the secret to better Shopify SEO is focusing on user experience, it will shift your whole perspective on how to build and optimize your website. You will notice that as you make these improvements and see your organic traffic grow, you will wonder what else you can do to make your website better for your users.

If you are serious about meeting all of the needs of your users and truly taking advantage of everything Shopify has to offer as an eCommerce platform, you need the help of a professional SEO agency that knows exactly what the search engines expect and who can deliver a superior experience for your users. Here at Genius eCommerce, we excel at providing this level of service to our clients, because we know how important it is to have an optimized website.

Regardless of which industry you are in or how large your store is, our team of SEO professionals can help you increase your traffic with comprehensive campaigns built on years of experience covering all aspects of eCommerce digital marketing. If this sounds like something your business needs, get in contact with our team today so we can help you and your business take the next steps.

Improve Your Search Engine Optimization with Our Shopify SEO Services

There’s no shortage of reasons that you might want to consider using Shopify as a platform around which you can configure your online store. There are a load of user-friendly features that can almost make it easy for you to build an online business from the ground up.

In many ways, Shopify is the ultimate eCommerce platform. While every software has its benefits and drawbacks, with Shopify there’s almost no limit to how you can customize your store. It’s a great overall solution for online merchants who are looking to build an appealing store that integrates a lot of features.

While you can go your own way with your branding in the layout and design of your site, you’ll probably also be drawn to the fact that you can integrate tons of applications into your Shopify site that offer your visitors and customers additional functionality and engagement.

Shopify is also secure and offers some of the best uptime available to eCommerce entrepreneurs. As digital security becomes one of the main concerns – both for online buyers and sellers, you’ll appreciate the fact that Shopify has some of the best available security features available. Then there’s the fact that Shopify offers its users practically unlimited uptime, so that you don’t have to experience headaches and lost sales associated with downtime and customer complaints.

In short, Shopify offers a few solutions for online businesses with varying needs. The thing is, almost regardless of your marketing strategy, your business will face a lot of competition from other sellers online who are offering similar products and compete on similar or the same keywords to get in front of customers. In many cases, though your products might be different, your target markets might be the same.

How do you get in front of your customers before the competition gets in front of them first? How can you ensure that your page ranks sufficiently to be visible to those in the market that have an interest in, even a need for, your products or services?

You get in front of them with our Shopify SEO services. Here’s how.

Invest in Keyword Research and Develop A Strategy

One of the most significant ways to make changes to your website is by addressing the layout of your website, but that will take on many facets, so bear with us. We’ll start with the importance of keyword research and strategy.

In order to rank your website, there are a number of things that search engines must be able to identify as they crawl your site’s pages. It can be tough to find a place to start since all of the different factors affecting overall SEO are interrelated, but the way your site is laid out and the keywords it contains are a great place to start.

Let’s consider a keyword strategy, as a solid keyword strategy will affect both the way your site’s structure is addressed as well as nearly everything other aspect of your SEO endeavors. It all starts with taking a look at the greater market and conducting research into what keywords customers are searching for.

We’ll look for high volume keywords that search engines will be looking for when they crawl your website. In-depth keyword research entails understanding the relationship between customers’ reasons for searching for those keywords as well as what they expect to find.

Customers have a need for searching for keywords that drives that intent. While it’s impossible to read the customer’s minds, we can see what keywords are being searched for repeatedly as well as how competitors within your market are using those keywords to their advantage and ranking well for them.

If a competitor is successful at driving traffic to their website with a specific high volume keyword, then you can start to develop confidence that that website is offering some value to those who enter that word – that word might be a good word to target for your own use to try to grab some of that business – particularly if you offer similar or superior products.

Yet that is only one keyword, and keyword research will uncover a laundry list of words and terms that might be valuable to chase down. We’ll investigate their volume and relevance and come up with a list that will be effective for your business based on several indicators.

Once we’ve compiled a list of keywords for you to target in your efforts, we can get into your site structure, content production and garnering links to your website to gain authority for you.

Optimizing Your Site Structure

Optimizing your site structure is one of the primary ways that our Shopify SEO services can help you build more targeted traffic to your website, and some of that starts with the keyword research we hashed out above.

Before we get into the specifics of some of the many ways we can help to streamline and optimize your website, there’s some really good news in all this. Optimizing your Shopify stores for search engines won’t just help to generate more traffic to your site and help you boost conversions. It’s actually married to user experience. Know that as you develop an effective design that catches the attention of search engines, you will create a better user experience and interface as a by-product, so investing in SEO is a win-win for your business.

A large part of making your site structure more effective is tied to making it easier for search engines to crawl your website in a logical progression, which, as we stated, will also make your website easier for customers to navigate, another win-win scenario. The internal linking structure of your website must make sense, and not be overwhelmingly convoluted or circular.

Laying out your site structure in a basic fashion that only requires a few clicks to get to the page on which you want the ultimate conversion to occur is a pretty basic and effective design. It shouldn’t be counterintuitive or productive to find your products, services, sign-ups or anything else you want your customers to find. Think of it this way – if it’s hard for thinking customers to get there, it will probably be that much harder for an unthinking algorithm to do the same thing.

That’s a bit of a metaphor, but if it puts things in perspective, it’s worth it. There’s more to it than that, but that’s where our expert Shopify SEO services come into play. We handle the technical work so you don’t have to.

There’s so much more to optimizing your site structure than just the internal linking, though. Consider also the fact that our experts will take a look at your page titles, meta titles and meta descriptions, for example, to ensure that they are optimized as well.

Remember we stressed the importance of keyword research and strategy above? Here’s where it starts to come into the picture. What are your page titles, URLs, meta titles and meta descriptions made of? What are your category pages titles and descriptions composed of? All of the content, on and off your site that takes a written form, is composed of words.

So when we look at your site structure, we’re not just looking at the internal linking and hierarchy of the site. We’re looking at the keywords and phrases that appear in your meta titles and descriptions and on your category and product pages. This starts to enter the realm of content production as part of an SEO campaign, though we’re not entirely there yet.

Ultimately, we will address all of the titles and descriptions associated with your site to ensure that they are rich with keywords that will drive traffic to your site and ultimately to those pages. We don’t lose any opportunities to enrich your page titles and descriptions with keywords and phrases that customers are looking for to help generate traffic to your store. We also eliminate duplicate content in those titles and on those pages that can do more than confuse search engines and visitors to your site. It can even result in a penalty, but we’ll get to the dangers of duplicate content in a bit.

We Can Create A Responsive Design

As part of developing Shopify websites that are SEO friendly, our Shopify SEO experts can help your business develop a responsive design that will be adaptable to the small screen. This can and will have far-reaching benefits for both your SEO efforts and your customer friendliness.

If you need convincing on this front, know that M-commerce is rapidly growing and that every year, more and more online transactions take place on mobile devices. Shoppers are turning to their phones and tablets to research products, read reviews, communicate with other users and then ultimately make their purchase decisions. Over the course of 2020, mobile transactions are expected to surpass the halfway mark – that is, they are expected to account for over half of all online sales.

eCommerce shop

What does that mean? A website that doesn’t scale to the device to offer a flexible user experience will be left in the dust. If your desktop website is stellar, that’s grand. If it doesn’t fit the device, showing up as text-heavy, curtailed or disproportionate on a phone’s screen, that’s bad news.

We don’t feel the need to dive further into why this will adversely affect your conversion rate, but we will do you the service of elaborating on its impacts on SEO. Google has begun mobile-first indexing, which means that it will first evaluate a website on its mobile design and then on other factors. That means a responsive design is becoming more and more important to how your Shopify store will rank in search results. A user-friendly, engaging mobile site is just one more thing our Shopify SEO services can offer you.

Use Content Production to Your Advantage

Content production is more than just a component of your marketing efforts. Content can be used directly to optimize your website for search engines and it can even be used to generate backlinks to your website to gain your business referral traffic.

Content production is also, obviously, tied directly into the keyword strategy that we develop for your business. One of the aspects this takes on is on your product and category pages. We will conduct an analysis of these pages to investigate the content they contain, as this is one of the main areas in which businesses are guilty of offering duplicate content.

Category and product pages with duplicate content aren’t just boring to customers. Search engines will immediately recognize it as duplicate and defer to the original source as the authority, which will rob you of traffic. It can be tempting to take a manufacturer description but don’t fall prey to that trap.

As part of our Shopify SEO services, we will craft original, keyword-rich content for your category and product pages to drive customers looking for those keywords to those pages. Sounds effective, right? That’s because it is. You’re basically placing the solution right before the person with the problem.

We will also create content for your site’s blog to entice readers with valuable information on your company, on the solutions your products offer, and other engaging topics, and you guessed it, it will be original, keyword-rich, and highly targeted to your audience. But posting original and informative content on your website to engage readers and drive traffic isn’t our only strategy. We will create similar content and post it elsewhere on highly authoritative sites directing traffic back to your website indicating you as a reputable source. It’s genius (see: Genius eCommerce) and effective.


Of course, this is a highly simplified overview of the efforts we take as part of an SEO strategy to generate long term organic traffic to your site and craft the ideal user experience for your customers, but they all work together to achieve results. To learn more about our processes and see how we can impact your web design for the better, reach out to us at info@geniusecommerce.com or at 267-225-1946.