4 Key Reasons to Use Social Media Marketing for eCommerce

Social media has quickly become one of the driving forces in digital marketing. Platforms that were once used solely to connect with friends and play games have transformed into marketing powerhouses, offering businesses an incredible array of tools with which to target would-be shoppers and gain more traffic and conversions.

For eCommerce businesses looking for ways to improve their brand and get more sales, properly implemented social media marketing is perhaps one of the most effective ways of going about doing this. While other forms of digital marketing, such as SEO, are still perfectly viable and in some cases mandatory, social media offers a different approach that can help you generate a thriving fanbase.

If you are interested in upping your social media presence or simply learning more about how you can apply social media techniques to your eCommerce store, the following tips will help get you started.

Why Social Media Marketing is so Effective

There are several reasons why marketing on social media platforms such as Facebook and Pinterest can be so effective for growing a brand and selling products, and a lot of it comes down to the human element.

These days, many users are tired of seeing nothing but ads everywhere. The Internet used to be about genuine connection, free speech, and fun, whereas now, many users feel hemmed in by what they see as non-stop attempts to get into their pockets. Many corporations don’t even sugarcoat the fact that they only exist online to sell products and services, and this leaves a bad taste in the mouth for users who want to enjoy their time online without feeling like they are in a used car lot.

Power of Social Media
Social media is now a driving force in eCommerce, because it allows you to connect with your audience in ways that other forms of digital marketing can’t.

That’s what makes social media platforms so potentially rewarding for eCommerce stores. If carefully utilized, brands can develop a natural presence and build a following on social media built on trust and loyalty, which can be leveraged down the road in incredible ways. A small group of diehard fans is worth far more than tens of thousands of users worth of cold traffic. Let’s take a closer look at some of the ways in which social media can impact your online store.

1. Increase Your Audience

One of the most obvious and useful reasons to invest in social media marketing is so you can increase your following. Sure, anyone who stumbles onto your website organically has a chance of becoming a fan or joining your email list, but through a strategic social media campaign, you can routinely connect directly with your users, reaching them in a unique and more relatable way.

On social media, it’s easy to interact with other people, allowing you to show them a human side to your brand. You don’t even have to focus on your products from a sales point of view, which is powerful. Instead, you can provide insight into your life as a store owner, share jokes and memes, answer questions about everyday life, and simply provide value.

2. Promote Your Brand

Likewise, social media offers a unique way to promote and enhance your brand. There’s nothing like a beautiful, professionally-designed online store, but social media can certainly help you increase your brand appeal and bolster your company messaging.

So much of social media is based around media. Every post is a new opportunity to display your unique logos, packaging, and products. You can easily get creative and show off the best face of your business over and over again, which gives users a clear look at what you are all about as a company. A website can do this, of course, but social media is far more interactive and gives you different angles to work with. Well-made social media posts can do wonders for brand appeal and help you deliver a more powerful message that resonates with users.

3. Increase Traffic and Conversions to Your Store

The goal of any form of digital marketing is ultimately to get more traffic and conversions. While this isn’t necessarily what organic social media marketing is for, this is certainly on the table. As long as you can create content that connects with your audience, you stand a chance at increasing traffic and getting sales on social media.

As eCommerce grows in popularity, social media channels are working to make sure users stay on their platforms longer. Instagram, Facebook, and Pinterest have all made strides to incorporate eCommerce elements into their platforms. Instagram even has a shopping cart feature now, so there’s no reason to think you can’t directly benefit in terms of traffic and sales by using social media. You simply have to have a proper strategy in place and be consistent with your posts.

4. Open Additional Selling Opportunities

While native social media shopping features and gaining more traffic are both perfectly reasonable ways to increase your sales through social media, there are other options available to store owners as well.

Once you have developed a strong following on a particular social media platform, you can begin to push products organically, because your user base trusts you. Rather than paying money on advertising, you can simply create a normal post that announces a sale or directly links to a particular product that you want to highlight. Because your followers trust you, such a post will garner a lot of attention and will likely result in a few sales. Used sparingly, this is a powerful way to leverage your social media audience and create a new and reliable revenue stream, all for free.

As you progress your social media efforts, you may adopt even more ways to connect with your users and sell your products. For instance, reaching out to them through direct messages and chat features, not only for customer service purposes but to direct them to appropriate products and also announce sales and special opportunities.

How to Get Started With Social Media Marketing For eCommerce

Starting a social media campaign, or any kind of eCommerce digital marketing strategy for that matter, can be a daunting task. If you want to get powerful results, your best option is to rely on the skills and expertise of a marketing agency that has a background in eCommerce.

Here at Genius eCommerce, we know what it takes to help eCommerce businesses succeed, whether it means increasing their Google traffic or helping to boost their social media presence. We are an eCommerce marketing company that covers all aspects of the digital marketing world, from comprehensive SEO campaigns, to PPC and even email marketing, there’s nothing we don’t do when it comes to promoting your brand and helping you sell your products. Get in touch with our team today at 888. 982. 8269 if you want a professional agency running your social media efforts.

3 Reasons Why You Need a Facebook Advertising Agency

While most people still think of Facebook as nothing more than a popular social media platform, it has actually morphed into one of the greatest digital marketing opportunities of the past few years. For any business wondering how to reach more customers or promote their products and brand, you would be hard-pressed to find a better or more versatile solution.

A Facebook advertising agency can help you build more effective ads and get the most out of the platform. Even if you have prior experience with running ads on social media and if you consider yourself well-versed in all things Facebook, there is a certain amount of skill and expertise necessary in order to craft clickable ads and manage your budget correctly.

Right now, there’s more competition than ever in the digital space. With thousands of brands vying for the attention of your customers, you have to take action and be creative with your marketing strategy if you want to stand out and build a following. Traditional avenues such as SEO and Google Ads will certainly help lay the groundwork, but advertising with Facebook provides plenty of opportunity for attracting customers you wouldn’t reach otherwise, not to mention retargeting past customers, and strengthening your branding through open communication and strong sales copy.

Below we cover just a few of the reasons why you need a knowledgeable social media marketing agency to help give your eCommerce store the boost it needs.

Stronger Ads That Convert Better

The first benefit of hiring a Facebook advertising agency is that they will be able to help you create more attractive ads that get more engagement and produce better results for your business. There’s a world of difference between an ordinary ad and one that is constructed off of years of social media and eCommerce marketing experience.

Facebook ad example
Professional ads like this one don’t merely push potential shoppers to products they might enjoy. They help build brand awareness and foster communication with users. Notice the high amount of reactions and comments, as well as organic shares.

A skilled marketing agency will have a greater understanding of what your audience is looking for. On Facebook, as opposed to other advertising platforms, there are many more factors that contribute to an ad’s success, and you have to be aware of all of them. From the type of media that is used, to the tone of the sales copy, and even the time of day that the ad is displayed, you have to fine-tune every aspect of your ads on social media to best accommodate your particular audience.

Keying in on your audience’s preferences is part of what makes Facebook a difficult platform to master, but it’s also what helps make it so effective as an ad platform to begin with. If you know how to create an ad that comes across to your audience as natural and engaging, you can generate a ton of activity and even free promotion. One of the best parts about platforms like Facebook is that your ad can actually be “shared” like an ordinary social media post, which is essentially free word of mouth that instantly connects to your products or offer. This is a powerful form of digital marketing that very few platforms can emulate.

The bottom line is that if you have professionals creating your ads for you, they stand a much better chance of connecting with your audience and therefore getting more likes, shares, comments, and clicks.

More Effective Ad-Spend

Another reason why you should consider a skilled Facebook marketing agency to work with is that they can save you money, especially over the long haul. If there’s one thing about these social media platforms is that they have made it almost too easy to jump in and spend money.

It’s easier than ever to “boost” a post on Facebook and potentially get more engagement, but you have to wonder how effective such methods are when they aren’t connected to a greater and more comprehensive digital marketing campaign. A professional agency will be able to analyze your budget and craft appropriate ads that will help you accrue a following and push users to your website in the best possible way in order for them to convert.

Whenever you are dealing with social media advertising, you want to be critical of the money you are spending and make sure that each penny has a purpose. Every ad that you run should have a distinct goal, should be targeting a very specific audience, and should be crafted with a deep understanding of what works and what doesn’t, otherwise you are simply throwing money into the wind.

Run Ads For Multiple Purposes

The other clear benefit of having your ads managed through a Facebook advertising agency is that you will be able to get the most out of the platform. Rather than simply spinning up an ad or boosting a post that’s designed to simply send users to a product that’s on sale, or some other generic goal, a skilled agency will be able to make full use of the platform, creating ads that can help you in a number of ways.

How can you use Facebook ads?

  • Running contests and promotions
  • Getting more “likes” to the Facebook page itself
  • Sending traffic to your site for brand awareness
  • Opening dialogue and building your audience
  • Generating hype about an upcoming release
  • Making special announcements
  • Flash sales

There’s a lot more to Facebook as an advertising platform than you would think at first glance. Due to the “social” nature of the platform, you can design ads to accomplish any number of different goals depending on what you want for your business. You can even use Facebook ads to grow your page or group, which will then make it easier to sell your products later on through organic methods that don’t even require ad spend.

In the right hands, Facebook advertising can be extremely effective in terms of building your brand and making money online. If you are interested in getting the most out of Facebook for your online store, get in touch with our team here at Genius eCommerce®. Our team can help you craft a powerful marketing strategy that will help strengthen your business and drive more sales than ever before.

The Benefits of a Facebook Like Campaign for eCommerce

Have you recently decided to dip your toes into the world of Facebook marketing? You might be tempted to dive into the deep end and pour a bunch of ad spend into promoting products, but this isn’t necessarily the best course of action, especially if you are just starting out.

Like most forms of PPC and social media advertising, it’s far too easy to spend tons of money and see nothing in return if you don’t know what you’re doing. It’s important to take a step back and develop a workable strategy, and that may involve running a Facebook like campaign.

Rather than sending users directly to products that you have on your eCommerce site, you will prompt them to visit or “like” your Facebook page instead. You might assume that this is like throwing money away, but in terms of looking toward the future, this might be one of the best ways to lay a strong foundation for your online business.

Why Building a Following is So Important

A dedicated online following is currently one of the biggest assets that any business can possess, and is usually cultivated through careful use of social media. While this can be done strictly through manual organic interaction, ad campaigns are also another tool that social media marketers have at their disposal in order to attract and retain fans.

Having a core fan base or following is powerful for several reasons, not least of which because of the tremendous remarketing potential. If you have a loyal following that trusts your brand and judgment, it opens quite a few doors as far as selling your products is concerned. However, most social media platforms have changed to a for-profit format, which means that building this fan base or following is much more difficult than it used to be unless you’re willing to spend a little money.

For some, this may come across as a greedy move, but in reality it simply displays an awareness of value. Facebook understands the value each of its users represents, and if you want to harness that value, you have to be willing to pay for it. Doing so is well worth it, because if you constantly provide value on your Facebook page, you’re going to see an incredible ROI here. Not only does Facebook make it easy to offer products to your engaged fans without spending a dime, doing so in the right manner can actually attract even more potential customers due to viral marketing.

In other words, a Facebook like campaign is a simple streamlined method of building a reliable customer base. In eCommerce, a following can always be leveraged, and there’s no better way to do this than with Facebook. Depending on your specific niche you may have more success on Instagram, but in general, Facebook should be your go-to for generating a fan base.

Improving Your Facebook Marketing Strategy

You still may be tempted to simply upload a photo of your hottest product, slap a product URL on it, and promote the post to your target audience, but if you actually want decent ROI you may want to adjust your strategy. There’s a reason why Facebook offers so many different “goals” when it comes to setting your ad.

Facebook as a marketing platform is extremely robust and allows for many different approaches with how you spend your money. However, not every option is equally useful, especially if your Facebook page doesn’t have a large following.

Let’s say you serve a product ad to users who haven’t liked your page and aren’t necessarily aware of your brand. They see your ad and it looks trustworthy enough, but if your ad only has a couple engagements, or if your actual page only has a few hundred likes and barely any organic interaction, a user could get spooked and click away very easily.

Facebook Like

These days, with hundreds of online shopping options available, you have to be aware of the presentation of your brand and how you come across to users. If your brand presence is shoddy, users are going to be extremely reluctant to click on your ads. What’s more, those who do may not turn into repeat customers.

Social media marketing is much better suited for creating a following than it is for straight vanilla advertising. The online world has shifted considerably over the past decade and now users are hyper-aware as to where they spend their money and who they give their time to online. It’s your job as a brand to provide not just a product, but an experience. This is done through careful cultivation of followers and staying on top of your messaging.

By performing a Facebook like campaign, you invite users to perform a safe zero-cost action. They lose nothing by “liking” your page, and if they continue to like what they see, they could very well visit your website organically to purchase a product, or they may not. What’s more important is that they stick around, like your posts, share your content to friends and family, and help to build your brand. These users can also be targeted in other ads down the road by using Facebook’s “people who liked your page” targeting feature.

Need a little more advice when it comes to Facebook marketing, or need a professional agency to assist you with running your campaigns? Here at Genius eCommerce®, we are social media and eCommerce PPC experts that can help you generate more revenue and build your brand. Give us a call today at 888.982.8269 to find out more.

Facebook Advertising Tips For Building Your Customer Base

If building your customer base and improving your brand image are top priorities for you, Facebook advertising can be a powerful tool in your digital marketing arsenal. Facebook has over 2.7 billion active users, which means massive potential for growing your brand.

It’s important to approach your marketing efforts from the right direction though. When it comes to running ads on social media, you can easily get lost in all of the options and end up wasting money targeting the wrong audience or making the wrong impression.

What makes Facebook in particular so useful for eCommerce businesses is that the platform itself is so versatile. Once you have a solid foundation, you can easily transition from brand cultivation to product marketing without missing a beat. Because Facebook gives you so much control over the nature of your ads and what kinds of content you can include in them, as well as who sees them, the door really is wide open in terms of what you may be able to accomplish with the right direction.

With that being said, the following tips will help you determine the best course of action for building your customer base so you are best able to take advantage of what Facebook has to offer.

Is Facebook Ad Manager Necessary?

Every digital marketing platform has its strengths and weaknesses. Knowing how best to use one platform over another is important if you want your eCommerce store to succeed. Facebook actually offers several different avenues in terms of running paid ads, that can generally be split into two groups that serve two very different purposes.

If you are new to Facebook advertising, you might be wondering whether you should be running all of your campaigns through the Facebook Ad Manager or if Boosted Posts will suffice. The truth is, it depends on what you are trying to accomplish.

The Facebook Ad Manager has everything you need to run large-scale digital marketing campaigns, but has a steep learning curve and may not be necessary in many cases. On the other hand, boosted posts offer limited functionality in exchange for ease and efficiency.

Popular sentiment says that you absolutely need Facebook Ad Manager and that boosted posts are just a waste of time and money. This may be true in certain circumstances, but for purposes of building a following and improving brand awareness, this is flat out incorrect. Boosted posts can easily be utilized to get one of your popular posts in front of more eyes or to simply make announcements or get your name out there to users who might be interested in what you are selling.

Boost Post Options
Boosted Posts offer limited options but are designed to increase brand awareness and help users contact you or engage with your content.

While you wouldn’t want to run a comprehensive product advertising campaign through boosted posts alone, which would be needlessly complicated and inefficient, they are an excellent tool for connecting with users, which makes sense if you actually pay attention to what Facebook wants you to use its platform for.

Whenever you opt to boost a post, you will be met with a variety of options as to the angle or purpose of your advertisement.

Boosted Post Goal
You can set a goal for your boosted post that will help you get the right results. This changes how users interact with your post, and can be used specifically for building your Facebook following.

This is an important part of the Facebook marketing process that seems to get overlooked. Not every kind of ad you run on the platform is supposed to drive traffic to a product or service in hopes of a conversion. This is an extremely shortsighted understanding of you can potentially accomplish through social media marketing, and Facebook in particular.

If you are already creating quality content on your Facebook business page, you can strategically boost posts to increase engagement and get your brand in front of more eyes. Once you begin to build up a following in this way, it will be easier for you to promote your products and connect with potential customers without spending a cent.

Facebook Marketing Tips to Keep in Mind

  • You can run a boosted post campaign specifically for Facebook “page likes.”
  • Not every post is boost-worthy. Pay attention to your engagement metrics and focus on boosting posts that you know are already performing well.
  • Plan your posts with an intent to boost them in the future.
  • Use call to action phrases such as “join our community” to encourage users to follow your page.
  • Emojis work exceptionally well in Facebook ads. Use them to draw attention to your posts.
  • Give your users something to follow for. Your Facebook page should have at least one or two quality posts on it per day. This may seem like a tall order if you are busy but this is the bare minimum if you are serious about creating a dedicated following.
  • Make sure if you do boost a post that has a link back to your website, that the Open Graph (OG) metadata is correct so that the image and description display correctly.
  • You can boost multiple posts at once for easy split tests or for different purposes.
  • Use only high-quality images and videos for the best results.

If you follow these general guidelines you will be able to draw more attention to your page and grow your base with relative ease. It’s important to keep in mind here that unlike with a traditional PPC campaign where you put in a certain amount of money with expectations of ROI, these tactics don’t directly translate into sales.

The purpose of a brand awareness campaign is just that, to get more users interested in your brand or company, with hopes that they will become a customer sometime down the road. Your goals here are more page likes, more post likes, comments, page messages, and post clicks, not necessarily conversions.

Taking Your Facebook Advertising to the Next Level

While building your customer base through a few boosted posts every now and then may seem simple enough, if you want to get the best possible results for your eCommerce store, you are going to want to consider a professional touch.

Here at Genius eCommerce®, eCommerce digital marketing campaigns are one of our specialties. We’ve seen the shift in the industry and how important platforms like Facebook have become in the world of online shopping. Our marketing experts know how to put together ads that get clicks and page follows, and can construct an action plan for you that will reliably grow your customer base.

In the right hands, Facebook advertising can completely renew your online presence. If you are looking for a way to get your store in front of more eyes and ultimately elevate your brand, get in touch with our team at 888-982-8269. We know what works and what doesn’t in terms of eCommerce marketing and will be able to steer your business in the right direction, no matter what your particular needs are.

Does Social Media Have an Impact on SEO?

Social media and SEO: are they related? When we think of digital marketing, we think of both as part of the equation. But does social media marketing really help and have an impact on the results you can get from SEO?

In short, while there is no direct relation or impact made by social media on SEO results, the use of social media can aid in desired SEO results.

How does this happen? Today, we will look at a few ways that social media can have an impact on SEO.

Sharing – People post links on social media to get likes, comments and, most importantly, shares that spread the message. Obviously, outside of sharing, the most important objective from social media postings is to generate traffic to these web pages. The more you can drive traffic to your website through social media posts, the more you can increase your organic search rankings.

Profile Ranking – While direct social media posts don’t rank in search engines, the pages and profiles of social media accounts do. You may notice when you type in the name of a business that not only will you get the official website, but also links to social media pages. Businesses that are able to get their social profiles into the rankings with the website tend to be higher on the search engine results page and can eliminate competition from those spots in the process.

External Links – Websites build authority by building links. External links are the most important element of that and go a long way in achieving the success you want on search engines, notably Google. By using social media to promote a piece of content and get shares, you increase the possibility that other websites will use your link and refer back to you.

social media seo

Brand Awareness – Social media plays such a big role in our lives. It gives you a large stage to present your brand and increase awareness. With millions of users on platforms like Facebook, Twitter and Instagram, social media holds the key to building brand awareness in a place where people want engagement and interaction.

Local SEO – Some recent trends in SEO show that activity is done with mobile devices and focuses on local results, stores, restaurants or attractions near the location of the user. Local SEO is certainly a focus of social websites like Yelp, and offer an opportunity to show location and feedback. The more that you get reviewed, the more that the search engines notice and place you on local results pages.

All Search Engines Are Different – When you think of search engines, the first one that comes to mind is usually Google and rightfully so. Google accounts for nearly 75 percent of search engine market share. But there are other search engines that play the game as well. Bing and Yahoo are also top search engines, and each has its own algorithms and ways of ranking websites and pages.

In recent years, Google also had its own social media network called Google Plus, which will shut down in August 2019, and those profiles displayed in organic search results as well. In some cases, a Facebook post or page may generate more ranking authority on one search engine than another. Accounting for all of the search engines and their tendencies makes a difference.

Even if there is no direct connection or association between social media and SEO, there are ways to influence your results and potential success with the help of social media. The more social media platforms continue to grow, chances are the signals from social networks will become more powerful for rankings.

At Genius eCommerce, this is who we are and what we do. We stay ahead on the updates and provide tips and tricks to achieving success in eCommerce SEO. With these tips on how social media can aid that, you can be inspired to continue to put social media to use and make the most of it in your digital marketing plan.

Ways You Can Take Advantage of the Holiday Season

The main shopping rush with Black Friday and Cyber Monday are now in the past behind us, but the holiday season is alive and well as the calendar turns to December.

This can be a busy month for eCommerce, with so many people making purchases for their loved ones and trying to get it done as quickly and easily as possible. It’s why more and more people each year are turning to online shopping to make their purchases.

At Genius eCommerce, we are here to tell you ways that you can prepare for this hectic time of year and the holiday shopping season. We are always here to offer you tips, tricks, updates, trends and more in eCommerce. It’s who we are and what we do.

Let me tell you a few ways you can make sure you are prepared for the holidays as a business owner.

Be Optimized for Mobile – We’ve mentioned previously that things are going mobile-first now more than ever and will in the future. During the holiday season, time can get away from the best of us, so many people want to do their holiday shopping on their time and on the go. Having your website optimized for mobile is an important step. More people are doing online searches through mobile devices and completing purchases through mobile as well.

Update Your SEO – As the holiday season nears, it’s a great time to evaluate any SEO campaigns you have and make sure you are targeting the right audience with your keywords and getting the return you want on your investment. Analyze the keywords that gave you the most success and push those even more during the holiday season. Consider voice-related searches. Add holiday specific keywords to your content to draw in customers who are specifically there for the holiday season with the intention of purchasing a gift.

Step Up Your Campaigns and Promotions – Black Friday and Cyber Monday are known for deals and discounts, which is why shoppers flock to the stores and various websites on those days looking for the best prices. But discounts and deals don’t have to be a two-day thing around the holidays. Create a calendar of promotions. Consider your strategies in email or PPC and update them accordingly to enhance performance over the busiest time of year.

Tune Up Search Results – In addition to making sure your search results look good on Google, make sure the search feature on your own website works properly and is prepared for anything. People often step up their searches around the holidays, especially for specific items they know they want to purchase for their family and friends. Factor in misspellings that are common for items on your website. Create a dedicated landing page for any holiday gift ideas or stocking stuffers. Make sure there is nothing left that will give a customer the “no results found” message, thus chasing them away.

Take Care of Your Customers Post-Checkout This is supposed to be your busiest time of year, so prepare for it as such. Stock up on inventory so you can get items out to your customers quickly and easily. Offer shipping options that will work for your customers and give some variety based on when your customers may need their order. Stay up to date on everything else like processing orders, shipping orders and more.

This may sound like a lot to look at or keep track of but it is all to ensure that you will have an effective and successful holiday shopping season as a business. At Genius eCommerce, we are here to help you with tips year-round. Be sure to check out the Genius eCommerce blog for more.

Boost Your SEO with These Social Media Strategies

In many businesses, SEO and social media are considered as separate entities, and that just simply is not the case. Social media marketing can be an ally to SEO and help increase your organic reach.

If you have a business that has a larger team, one that could easily separate SEO and social media marketing and management, there are strategies for including social media that could be beneficial to you.

At Genius eCommerce, our goal is to provide you with the tips, tricks, strategies and more to succeed in the eCommerce space with the right practices from design and development to SEO and optimization. This is who we are and what we do.

Before going into these social media strategies, it’s important to know that social media does not directly boost SEO. Being mentioned and engaging with people on social media over a link does not help boost the link on search engines, just because there is a lot of traction and activity around it on social media.

It’s not that social media isn’t an effective marketing location, it’s just an unreliable signal for search engines. Google is not crawling or indexing all social media posts, so no matter how viral you think a post may be, it is likely not doing anything for your organic traffic through search engines.

One area where social media does stand out is in the ability to share external links. That said, social networks do not add any equity to SEO for these target pages.

Why is this? There are two main reasons. For one, search engines cannot identify the authority of a social profile, so there’s difficulty placing value on the link. Because search engines are smart enough to recognize that a link posted on a social network like Facebook is not directly endorsed by the website but by the user posting, there is no reason to give authority to the link target.

So, how can you use social media to effectively build your SEO? Here are three ideas:

Create Link Opportunities – Posting a link several times yourself is not going to boost your SEO. The goal of using social media is to get other people from a third party to share your link without you prompting the action. What this means is connecting with people for them to not only like what you promote but to use it later. Perhaps someone will include your content in a blog post of their own, creating a backlink. Now there is influence on your SEO as a result, starting by sharing on social media.

Build Brand Recognition – One thing Google may do is use mentions on social media to identify a brand. If a brand that is not recognized by Google starts getting mentions and a lot of buzz on social media, Google may start to view it as an entity. It’s not just about building recognition but doing so in a positive way. Google doesn’t look at just the amount of mentions, but to see how people are talking about a brand and if it is positive. This can have a direct impact on what you rank for, not how high your search engine rankings are for certain keywords and terms.

Gain Partners – In online marketing, building strong and strategic relationships is important to this strategy of gaining partnerships. It’s difficult to reach an audience organically, which means that you need to concentrate more on fostering new relationships on social media networks. There are different levels of relationships with social media, fans of your brand who increase your exposure with positive mentions, organic influencers who can provide a positive influence on your brand to their audience, and strategic partners who can share content and experiences for leverage on their audience and yours.

Were these tips helpful to you in forming your social media strategy? Check out more tips from Genius eCommerce by reading the Genius eCommerce blog. We provide tips, tricks, updates and more from the eCommerce world so you stay informed.

Creating a User Experience That Converts

When creating a website, it’s always important to keep the user experience in mind. A positive user experience to an eCommerce website can be the difference between a conversion and a lost customer.

Conversion rates can be based off how positive a user experience is to potential customers. But how can you be sure that you are providing a positive experience for visitors?

There are several things you can do to optimize the user experience on your eCommerce website.

Have a Unique Visual Experience – Your website should provide a unique experience and be specific to your brand. The first aspect of a unique visual experience is making sure that the brand is instantly identifiable on the website. Using custom visual content can help you stand out and be unique as well. Use original pictures of products or your staff. Constantly update the website to reflect holiday, seasons and events that are relevant to the industry.

Personalize Messages – Get personal. Visitors to the website don’t want to feel like they are just another browsing customer. So many people come to a website with something specific in mind. Making the experience individual to the customer and fitting their needs only enhances the experience. It’s also important for your website to be responsive and remember customer habits, remembering search terms of previous customers or search words that are relevant to you and your competition.

Integrate Social Media – An essential part of the user experience is social media. That said, it’s important to identify which social media platforms are right for you. If you are a clothing business, Instagram is a necessary platform. If you are an event or party-planning company, show off your ideas on Pinterest. Blogs about specific topics like news or entertainment are better for Facebook and Twitter. Whatever platforms work best for your industry, it’s about having a place to share your content.

Balance Form and Function – The design of the website is important from the visual standpoint, but another part of the user experience is how well the website functions. The best websites are the ones that combine the visual aesthetics with easy functionality. It’s all about making sure your content and branding are up to par while having an effective site that loads quickly and responds well to prompts for action.

Be Compatible on Multiple Channels – Having a great looking and well-functioning website isn’t just about the standard desktop view. It’s important to make sure the design and functionality of the website work across multiple channels, meaning that it gives the same user experience on a desktop, laptop, tablet, phone and even in options that don’t involve the website itself like in-store shoppers or callers. The idea is that in addition to making your digital presence responsive across multiple platforms, it also means taking the content and branding done online and applying it to your store in person as well.

At Genius eCommerce, we stay up to date on trends and tips in the eCommerce field so you can stay informed. Our experts are always providing tips, news, trends, and updates. Stay informed with Genius eCommerce.

How to Best Utilize Social Media for eCommerce

How’s Your Social Media Presence?

It’s a band-aid that every eCommerce business has to rip off eventually: the painful realization that your sales will be forever stunted if you don’t have any social media focus. What a hassle, right? In some regards, you’re correct. It is annoying. It is hard. It is also, however, absolutely necessary to your success in eCommerce. Don’t let the looming pressure of extra work keep you from starting this important venture!

In reality, it’s all about tactics. You won’t have too much trouble with social media if you do it correctly, and that’s what Genius eCommerce is here to teach you. It can be a pain, sure, but it can also be quite enjoyable! With the right methods, your social media presence will bring you closer to your customers and broaden your online reach. So, let’s talk strategy!


Have Content

I’m sure that headline was met with a groan. “Of course I need content,” You’re thinking. Well, take a moment to consider that most profiles are devoid of any actual content. Clickbait is a prevalent and deadly disease, and if you’re not careful, your social media might do more harm than good. Make sure that your account includes an intricate profile with a detailed explanation of any field that is applicable. You want your bio to show customers who you are and what you stand for. If you’re on Twitter, use your limited space to promote keywords that you’d like to be associated with.

The most important aspect of your feed is content that has value. Don’t post needless articles; always post and share relevant and fresh links that you would read yourself. Most importantly, don’t only post links. You don’t want your audience to assume that you’re a bot.

So, what kind of posts should you rely on? Data, Opinions, and News. Think about it, do you like or trust seeing the same kind of content repeatedly throughout the day? Nope. Not only is it boring, it comes off as insincere and lazy. When you post your own opinions from time to time, you give people insight as to who you are. Backing up these beliefs with data from time to time is necessary to prove that your opinion has a basis. The news keeps people updated on the happenings in your industry, and people will flock to you for that kind of information. Without all three functioning together, you’ll either come off as preachy, bland or simply wrong.


Follow and Like Accounts That Matter

Just like real life, who you associate yourself with matters. That means that, ironically, you aren’t just on social media to socialize as much as you’re on it to gain social capital. You need to be following legitimate accounts that post relevant news, ones that your own audience flocks to. On occasion, these accounts will follow or like you back, and that’s great news. Anything that connects you to those who have a higher social status than you on social media is going to point their own audience in your direction.

Don’t just add people, see who they add. If you follow a brand on Twitter, and you’d like to get to their level on social media, check out the other brands that they associate themselves with. That’s the best way to get a grasp on which accounts are helpful and which are not. Not only this but participate in your community. Get an idea of which groups discuss your industry, and dive into those discussions. Tote your brand like you would your fashion sense on a night out. It’s time to show off!



How can one build trust if one isn’t concrete in their ways? Unpredictability is not a quality that people search for in their social media content. If you’re going to present yourself as an authority in your field, you need to be posting adequate content on a constant basis. There shouldn’t be dips in quality; you don’t have the option to slack off. Your followers are one post away from ditching your page, and you always need to give them a reason to stay. Always stay on top of your game in this department!


Listen to Customers

At the end of the day, social media is a tool for communication. That means that your customers should want to communicate with you. If they aren’t, you’re not creating content that warrants engagement. Engagement is exactly the end goal, and you want customers asking questions and contacting you through your posts. If a customer asks a question on your post, see it as a golden opportunity! Every comment is a chance for discussion, and any discussion leads to excess content.

If you actually consider yourself an authority in your industry, you’ll have no problem publicly solving your customer’s problems. This doesn’t mean offering free work, either. You can actually solve their issue with an offer or a promotion. Extend your services as a means to work through the commenter’s issue! If it’s a question that warrants simple advice, offer that advice! If your audience is participating, you’re doing social media correctly.


Your Local eCommerce Guru

Speaking of authority, we’d like to take the time to remind you to continue to follow Genius eCommerce for helpful content. Stay ahead of the game and always up to date on the latest news about the online world of business! You’re always a click away from content that can steer you in the right direction and give you great ideas for your own eCommerce storefront.