Metaverse And The Future Of Facebook Marketing Services

Metaverse recently became a very potent buzzword for Facebook marketing services providers and tech journos around the world. Right after Mark Zuckerberg announced the change of Facebook´s parent company´s name to Meta, most of us were left hanging with a question: what does that mean for marketers and businesses that depend on Facebook?

Nevertheless, the announcement was received with mixed levels of enthusiasm (yet, enthusiasm nonetheless), and has helped spark a renewed interest in the future of social media and other marketing channels.

Everybody knows that Facebook is no longer just a social media platform, but a digital marketing channel. The company has tried to reshape this perception a few times with some algorithmic tweaks that seem to propel up organic posts and de-boost attempts of product placement. However, their efforts only exacerbated the need for Facebook marketing services that focused on PPC strategies. In other words, the social media platform no longer hides its true colors and openly tells marketers that the best way to raise brand awareness is by giving them a share of your marketing budget. Curiously, marketers actually feel more comfortable when adopting a more straightforward approach to the business aspects of social media as they have more objective ways to measure their success. But that’s neither here nor there.

The point is that Zuckerberg’s recent actions and revelations have put marketers on edge once again.

What will this new direction mean for Facebook marketing services providers?

It is hard not to make some parallels with Zuckerberg´s hard pivot into mobile channels more than ten years ago. Remember, this was a time when even Google engineers would insist that touch screens would never replace physical keys, and many were skeptical about mobile devices being able to replace desktop computers as the main access to social media and eCommerce. However, this push ended up placing the company way ahead of the curve, expanding Facebook’s market share many times over. It also allowed brands and merchants to broaden their audience pool and seamlessly add more sales channels with the use of Instagram and Whatsapp. A total win-win situation for everyone involved, if you ask me.

Now, this recent clubhauling maneuver signals the company’s determination to capitalize on technology as it becomes available, even before it is universally adopted. The pandemic made it clear that audiences are more than willing to change the way they usually do things and has unleashed the immense creative potential of massive communities who completely recreate their lives online within rooms and virtual environments where they meet, communicate, share experiences, play, work and, of course, shop.


The Current State Of The Metaverse

Users have embraced these virtual worlds that are “beyond” reality or “metaverses”, and are now actively contributing to their development. They do it in many ways: as world builders, by helping the community grow by participating and creating welcoming environments, or simply by financing them directly via in-game transactions.

It is said that gamers today spend more than $85 billion on virtual goods every year. These range from virtual pets, in-game items, accessories, cosmetics, and even virtual land.

Blockchain technology has made it possible to create virtual objects that have real intrinsic value and can be traded outside these digital worlds. For example, there are many initiatives right now in the gaming world that depart from the premise that the demand for virtual assets might become a big driver for the economy in the future.

Play-To-Earn games and worlds are exploring the use of non-fungible tokens or NFTs as a way of storing value into in-game or in-world items that could be traded outside said worlds. One example is Decentraland, a 3D virtual universe or metaverse that allows you to buy virtual estate that uses blockchain technology to ensure property rights and scarcity. The virtual universe will let users develop their land and produce in-game currency based on the Ethereum blockchain that can be employed to buy assets or more land. Virtual owners can attract users, and monetize resources, making world-building an attractive future career for those intent on pursuing virtual careers. There is a lot of skepticism surrounding this new economy. However this year a digital real estate investment fund bought a patch of virtual estate for almost $1 million, making it evident that there is real interest in developing virtual worlds.

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Zuckerberg´s Bet

The same way Zuckerberg was able to foresee, and push for, an almost universal adoption of smart devices before anyone else, we might be witnessing yet another epiphany, or at least an undisguised effort to change the direction of human preferences and attitudes towards new technologies.

Facebook predicted, or even accelerated, the adoption of mobile technology around the world, and they seem hellbent on repeating the same feat today. This time they place their bets on the metaverse, augmented reality, and VR.

Mark Zuckerberg admitted that most people today are not interested in acquiring expensive virtual reality gear for shopping. A disheartening 9% of consumers showed real interest in the adoption of virtual reality, and most of them were in the 18-34 years old bracket. However, these young audiences who are familiar with virtual worlds will become homeowners and breadwinners in the not-so-distant future. Facebook, along with many big names such as Microsoft, NVidia, and Epic Games are aware of this. Current trends indicate that this young audience will lead the shift in preferences and fuel the metaverse revolution within the next decade, and will make Facebook marketing services more prevalent than ever.

How Can Brands And Businesses Prepare?

Today, every brand knows that if they can´t be found online, they might as well not exist. We are also witnessing a huge shift towards omnichannel strategies that allow brands to approach audiences as they browse their social media feed or interact with friends online. However, these interactions are still limited to 2D experiences where users still have to interact with brands through screens and keyboards.

The metaverse finally blurs the boundaries between the online-offline world, providing brands with opportunities to let users directly interact with their products, try them on, and express their brand preferences in virtual environments and communities full of potential audiences. Those who embrace the metaverse will have an incredible advantage over businesses that choose to remain bound to the limited capabilities of their websites.

There are already many brands building virtual showrooms that cater to the social media giant’s ever-growing network of virtual communities. If you or your business want to be kept in the loop, or learn more about upcoming Facebook marketing services and how to prepare your brand for the metaverse revolution, contact our expert marketers at Genius eCommerce®.

3 Powerful Pinterest Advertising Benefits For eCommerce Stores

Finding innovative ways to reach your target audience and get more sales is the heart of what digital marketing is all about. Advertising on Pinterest offers a way to visually connect with your customers and broaden your reach all across the web.

In this guide we will be looking at a few of the best Pinterest advertising benefits and how using these tactics can push your eCommerce business in the right direction. Whether you are trying to attract new customers, strengthen your brand image, or reach your sales goals, this unique social media platform should definitely be a big part of the picture.

What is Pinterest Advertising?

Like most of the big-name social media platforms, Pinterest offers an assortment of powerful advertising options that make it easy to send targeted traffic to your website.

Pinterest is a highly visual platform like Instagram, so the ad creatives flow naturally in user feeds and are completely unobtrusive. Ads on Pinterest look like any other normal pin, yet instead of a little user tag at the bottom, you will see “Promoted by” followed by the usual user information.

Pinterest Promoted Pin

Much like other social media platforms, these “promoted” pins function just like ordinary ones in the sense that they can be saved to user boards and shared around the platform. It’s easy to see why Pinterest marketing could be used to improve your online store on multiple fronts.

What’s notable about advertising on Pinterest is that it is already well known that people use the platform to shop on. In fact, it is said to have the highest eCommerce conversion rate of any social media platform. This is due to a mix of factors, such as the demographics on the platform and the positive, inspirational nature of the content that the platform is known for.

While this does limit the effectiveness of certain kinds of products and niches, in general you can utilize Pinterest advertising to strengthen your brand presence and create more customers regardless of the industry you are in.

Why Pinterest is Beneficial For eCommerce

While Pinterest is an excellent advertising platform for just about any kind of business, it truly excels as an eCommerce marketing platform. Users are already on the platform specifically to “window shop” and browse for inspiration. Even more so than Instagram, it’s a platform that seems almost hand-tailored to promote products and encourage shoppers to click and buy.

One of the core features of Pinterest helps to make it such a powerful marketing tool: the ability for users to “pin” what they like to their own boards.

Whereas on most social media platforms, an individual post or ad has a very short lifespan in terms of how long it will organically show up in user’s feeds, Pinterest is completely different. This is because Pinterest is one part social media platform, one part search engine. As long as your pins have a keyword-rich title and description, users can actually find your pin regardless of how long ago it was created. Pins that are several years old are still organically making the rounds on the platform, and as users discover these pins, they place them in their own personal collections to be viewed and possibly clicked later on.

Creating Beautiful Pins For Your Store
A pin is a great way to promote your products, and with Pinterest’s native eCommerce advertising features, boosting these pins and attracting a ton of traffic is a breeze.

The potential is truly limitless as far as your marketing strategy is concerned. And though there are certainly larger and more popular platforms out there, Pinterest is still growing and enjoys a healthy user base that is active and statistically proven to convert. Utilizing what the platform has to offer for your eCommerce marketing goals makes perfect sense.

Below we will highlight 3 of the biggest Pinterest advertising benefits that are worth pursuing if you want to strengthen your eCommerce store.

1. More Traffic and Sales For Your Store

With any avenue of digital marketing, traffic and sales are always going to be at the forefront of the conversation. Pinterest ad campaigns are often used for this one specific purpose, and with the platform’s excellent targeting options, there is ample opportunity for incredible results.

Why are pins effective at driving traffic? There are a number of reasons:

  • Rich pins include plenty of valuable information that provides a sense of authority.
  • Unlike ads on other platforms, pin ads feature a wealth of useful information that can inform the user as to what they are clicking on. This results in better CPC.
  • A pin ad can be saved by Pinterest users and will remain in circulation even after you have stopped that campaign. Your ads effectively “live on” after your budget has ran out.
  • Pins are extremely clickable, and unlike other kinds of social media ads where you might have to click on a specific call to action button, the entire graphic is clickable, as is the title of the pin. This makes it easy for users to click without a second thought.
  • Pinterest campaigns synchronize well with your store. If a pin image matches your product graphics and if the pin title matches the product name, it’s like a green light for shoppers. The pin is like a representation of the product itself.
  • Both promoted pins and regular pins can “go viral.” This social media x factor is not easily controllable but is something that can bring a ton of traffic and sales your way. You can increase your chance of a pin going viral if you ride trends and invest a lot of time in creating engaging graphics and catchy titles.
  • Pinterest has native eCommerce features including product tagging. This means you can essentially display a product inside of a pin and allow users to click on the specific product within the image.
  • Pinterest doesn’t have nearly as much competition as other social platforms, especially in certain niche markets. This means that with a solid strategy and the right direction, you can effortlessly outbid most of your competitors, including big box stores that aren’t leveraging the platform properly.
  • You can use video ads on Pinterest too. While static images are still the go to medium on the platform, the careful use of a video can stand out in a static feed and act to draw the eye very easily.
  • When your website is verified with Pinterest for rich pins, all of the pins you make on the platform will have your brand’s logo next to them. If you are a recognized name in your space, this simply invites a user to click and find out what you are offering.

2. Create an Active Community Around Your Brand

Content on Pinterest is great for building brand awareness and developing an active community that goes beyond simply traffic and sales numbers. While Pinterest isn’t an overly “social” platform, this actually works to your benefit, because it fosters a more positive environment.

There are a lot of ways you can use this social media platform to attract customers and strengthen your brand authority. For instance, you can create boards specifically for informational purposes related to your products. These boards could link directly back to your blog rather than your product pages.

Another great feature is that Pinterest allows users to upload photos and comments to your pins in order to review or “try” the product in question. Much like an Amazon review or Etsy review but a little more personalized, this is a great way to communicate with prospective shoppers or those who have already bought your products. When users find these pins and see happy customers and intrigued fans, it lends a ton of credibility to your business.

While the most common reason to run a Pinterest ad campaign is to get more traffic and improve your sales, you can also choose a different kind of campaign that focuses solely on user engagement and followers on the platform itself. You can actually work on making your Pinterest account almost behave like a separate arm of your store, with collections pages and a customer support system that amplifies your brand.

Pinterest Services For eCommerce
Pinterest advertising is a great way to help users find your products and connect with your brand on a more personal level.

As mentioned above, verified pins actually include your logo right on them (if that’s what you have set your profile picture to). This can be a powerful way to build brand awareness, because as your pin reaches more users, it will spread the visibility of your brand automatically.

Another great feature of Pinterest is that it allows you to set up collaborative boards with other users.

This has plenty of applications, such as influencer partnerships, brand collaborations, and even boards you share with your users just for fun. These “group boards” as they are called can also give you the freedom to promote content other than your own. It’s important to note that as a Pinterest business account, you are still free to share any content you see on the platform on your own boards. This can engender trust with your followers, as they will see that you are invested in your own niche.

Although it might seem as though other social media platforms would be better at building out your brand on, Pinterest works amazingly well for raw brand awareness and creating a positive community that is specifically eCommerce focused.

3. Index Your Products All Over The Web

This is perhaps one of the most underrated benefits of Pinterest as a platform. We mentioned earlier that Pinterest acted partially like a search engine, and that content is discovered on the platform by way of keywords and descriptions.

This much is true, and alone it stands as one of the best Pinterest advertising benefits as it gives you control over how searchable your content is on the platform. However, the fact that eCommerce SEO is factored into the equation extends beyond the platform itself, and onto Google.

Unlike the majority of social media content out there, Pinterest boards or collections pages actually rank well in Google itself. What this effectively means is that as your Pinterest account grows, if you optimize your account properly within the scope of an eCommerce marketing campaign, you will actually have a chance at ranking your Pinterest content organically in Google. This is equivalent to ranking one of the category pages on your own website, and can be an incredibly powerful way to increase traffic to your website and improve all aspects of your eCommerce business.

Of course, because Pinterest is a visual platform, you can also get your individual pins to rank in Google Image search results as well. Since pins have permanence and will outlive your ad budget (especially if they have been pinned by other users), you can theoretically create an ad that may also appear in image searches depending on the keywords that are used. While these are periphery benefits, they do stand as possibilities to strive for when working on a Pinterest advertising campaign.

Getting Started With Pinterest Advertising Services

From beautiful graphics that are expertly targeted to specific eCommerce demographics, to informative-rich boards that have the potential to rank in Google, it’s obvious that if you aren’t already advertising on Pinterest, you need to start immediately. This platform has crazy untapped potential for helping your business grow.

If you want to start utilizing this incredible social media platform for your eCommerce store, you need a team of digital marketers that actually know how to get the most out of the platform. Despite how lucrative the platform can be, most marketing agencies overlook Pinterest because it isn’t the trendy or popular option. However, with comprehensive Pinterest marketing services, you will be able to reach more potential customers, strengthen your brand, and drive highly targeted traffic to all of your hot products.

For Pinterest services that cover all aspects of marketing on the platform, including board creation and custom pin graphics, Genius eCommerce® is the team you need. We are social media marketing experts that focus on eCommerce specifically, which means we know how to put together ad strategies that cater directly to businesses just like yours.

If you have always wanted to get started with Pinterest advertising but weren’t sure how to go about it, now that you see the benefits of doing so, you need a skilled agency that will get you noticed on the platform. Contact our team of Pinterest experts if you are ready to reap the benefits of social media marketing.

Instagram Marketing Tips For Your Shopify Store

Instagram has become a powerhouse when it comes to digital marketing. In only a few years, it went from being an obscure art-based social media platform to one of the leading marketing hubs online, full of today’s leading brands, hot trends, and top influencers.

For Shopify store owners trying to build their brand and make a name for themselves in a particular niche, the following Instagram marketing tips might be of some use. Even if your business is already thriving based on your current marketing strategy, you may be surprised at just how useful this social media platform can be.

Why Instagram is Great For eCommerce

So what makes Instagram an effective platform for eCommerce? It’s worth mentioning at the start that Instagram has a massive active user base, something to the tune of 500 million.

That’s not 500 million accounts total, that’s 500 million active users on the platform. This should tell you a lot about the value of the platform without even needing to go any further. This is a massive figure that presents an incredible opportunity for store owners on Shopify that need an alternative way to sell their products or build a thriving community.

Although most social media platforms have their perks and work well for specific digital marketing purposes, there’s something about the Instagram formula that just took off. Highly visual, it’s a platform that is extremely formulaic. You simply log on and scroll through your feed. See something you like? You double-tap. See something you really like? You make a comment.

Using Instagram Marketing

And on it goes. You can burn hours scrolling through an Instagram feed, and many users do. That’s exactly what makes it such a lucrative platform for digital marketing. When you combine the streamlined UX with high-quality images, you have the perfect recipe for social media success.

However, the genius of Instagram doesn’t stop there. The algorithm that is used on the platform is deceptively good, one of the best in the business. After using the platform for a few days, you will begin to get served a steady stream of content that appeals directly to you. This includes organic material as well as sponsored posts. This makes the platform all the more addicting, because at a certain point, the platform will only show you what you want to see.

Instagram Product Photo

You can see the benefit that this could have for Shopify merchants. All you need is an attractive product photo and the right hashtags and it’s off to the races. After you accrue some followers and appease the algorithm by remaining consistent, you will have a brand new and perfectly free channel with which to promote your products and grow your business.

Of course, if succeeding on Instagram was that easy, everyone would have a million followers. Like any social media platform, there is a learning curve to generating results, and this goes for organic posting as well as running advertising campaigns on the platform. The following tips will cover elements of both, because if you want to make the most of the platform you should be ready to utilize all of its features.

The most important thing to remember with your Instagram marketing strategy is to always respect your audience. This isn’t a platform for low-quality spam content and thin text. You need to invest a suitable amount of time developing a certain aesthetic for your Instagram feed, and making sure to frequently communicate with users that comment on your posts. Like most social networks, you get more value depending on what you put into it.

Notable Instagram Marketing Features

Before diving into the tips themselves, it’s worth calling out some of the key features of the platform so you can better understand how to use it as a marketing tool rather than just a “social media page.”

  • Hashtags. These are what drives a large portion of Instagram’s algorithm. Users search for what they are looking for through hashtags, and it’s these tags that also play a role in how content is served in general across the platform. Sometimes, a hashtag can be used for the sole purpose of brand awareness. It may not even have a lot of search volume, but as you continue to use it, your diehard customers and fans will too. This is how you create viral content that sticks.
  • Slideshows. You can post multiple images at once in a single post. This is useful for showing multiple angles of a product or explaining a subject in greater detail.
  • Stories and Reels. Instagram also has a variety of engaging video tools to utilize for marketing purposes. While you are free to upload a video as an ordinary post, stories and reels offer an even greater degree of versatility. Stories, popularized through Snapchat, are quick and transient pieces of media content that can include filters, fancy graphics, text overlays, and more. A story can highlight one of your own posts, or even the content of another account.
  • Your bio. One of the most important parts of any Instagram page is the bio. What’s great about Instagram is that the bio of an account is prominently displayed and is both rich and minimalistic at the same time. You can include a lot of information, hashtags, and even a direct link to your online store. Emojis are also a great way to customize your bio and help it stand out. This is an easy way to tell the story of your business in a short and succinct manner, that’s also relatable. You can also include your own branded hashtag here or ride a trend by including a popular tag in your niche that you are using on all of your feed posts. Many businesses also use this space to post their business address and phone number. Either way, a well-written bio can work wonders as a marketing tool.

Mastering these basic components can help you connect with your target audience and send more traffic to your Shopify website. Instagram users are looking for brand pages that have a professional feel that is also personable. They want a certain degree of relatability but also that stylistic flair that represents the Instagram vibe.

Tips For Marketing Your Shopify Store With Instagram

To promote your Instagram and get more followers, you need to get creative. The following tips may help you think outside the box a little in terms of how to get users to like, comment, and visit your store.

As far as social platforms go, Instagram might be one of the best from a sheer marketing perspective, but you wouldn’t know it without really digging into the platform and exploring its features.

Creating An Attractive Product Feed

It’s not enough to simply post random photos and videos. You want to create an attractive and harmonious feed that communicates your brand. Successful Instagram marketers know that to draw eyes to your page, you need to carefully curate your content and ensure it has a certain polish to it.

While you want to avoid looking stuffy or “plastic” in your approach, you should be mindful of the color tones you use, fonts that you include in your graphics, the quality of your images, and the mood you are expressing through your content, and so on. Out of the ordinary posts won’t resonate with your audience and could harm your efforts. You need to be selective with what you post, be mindful of the hashtags you use, and only like and comment on content that is related to your niche.

Communicating With Your Customers

As far as Instagram marketing tips go, this is a big one. Social media marketing isn’t a “set and forget” kind of thing. You have to be willing to dive into the trenches and talk to people. You want to actively engage with your followers.

This not only means attending to their concerns and support questions, but sharing anecdotes and joking with them as well. Never get too big to be human. Even if your Shopify store has seen wild success and you now have a dedicated marketing team at your disposal, you still need to come across as human. Users want to know they are talking with a real person behind the screen and not a robot.

This is especially true when you post on Instagram. This is a platform that often uses current trends, memes, and popular viral clips from platforms like TikTok. This is the kind of mentality you want to have when engaging on the platform. Your feed should look professional and aesthetic, and this is what you draw users in with. However, in the comment section you should always provide a personal touch and be willing to talk not as a brand, but as a person.

Telling a Story With Your Products

Another useful marketing tip for Instagram is the ability to tell stories. The slideshow feature or carousel images are perfect for leading the user on a journey and creating a conversation.

For instance, social media users love surprises. Slideshows offer a way to be create a very curated look for your feed while still being experimental with additional content that won’t show up when a user first looks at your page.

For instance, if you are a clothing brand, you can illustrate the story of someone’s day while wearing one of your items. Another way to use this feature is for bloopers and outtakes. The first image can be incredibly polished and have just the right look for your feed, while the others can include bad photo takes, joke posts, and additional content that helps flesh out the meaning behind the post and what it was like to create it. Users love this kind of content, because it makes everything more relatable and engaging.

Keep in mind, if you run Instagram ads you can use the slideshow feature here as well. It’s a whole lot easier to connect with potential customers if you can tell them a story rather than just shoving a product image in their face. While you are developing your social media marketing strategy, always think about how you can create a scene in the minds of your shoppers or provide visual information that draws the user in.

Take Advantage of Instagram Shopping

Recently released, Instagram has added a full suite of eCommerce features to its platform. This includes an in-app shopping cart and unique storefronts for brands. Verified accounts that belong to larger businesses can even toggle on a setting that allows shoppers to purchase items right on the app without even having to click on a link or visit the store itself.

Why is this beneficial for your Shopify store? Multichannel eCommerce is booming right now, you always want to see how you can expand your business to different markets, as this is how you reach more customers. It is also a powerful driver of brand authority, as it provides a higher degree of professionalism for your account.

Most importantly it’s simply convenient for your shoppers. This new Instagram Shopping feature lets you create a new storefront or collection feed that specifically highlights your products, which is an alternative to the traditional format of an Instagram feed. Rather than tell a story, this is where you can be free to directly promote your product as if you were adding it right to your Shopify website, as users will expect this and be comfortable with it.

Instagram shopping also includes product tagging, so users are now able to click on links embedded directly in photos highlighting your products. The link will take them directly to your storefront where they can shop for the item they saw in the picture. This is a level of marketing that few other platforms can match at the moment.

Sell More Products With Instagram

No matter what type of content you intend on creating for the platform, the bottom line is that you want to jump on this platform while the opportunity is there. eCommerce merchants are finding incredible success here, so take advantage of the Instagram marketing tips we provided and begin building your community.

Not exactly social media savvy and need a dedicated digital marketing agency to help you manage your Instagram and other social media pages? Genius eCommerce® can help you formulate a robust marketing strategy that takes advantage of all of the features Instagram has to offer, which can help you grow your customer base and even get you more traffic. Get in touch with our team today for more information on the Instagram marketing services that we provide.

Drive Sales Using These Powerful Facebook Advertising Tips

Facebook is one of the most popular social media platforms and can be used to strengthen your brand and increase sales to your eCommerce store with a little help from the right marketing techniques and the proper cultivation of a dedicated following.

Can Facebook advertising actually drive sales? While you may have your doubts, bloggers, business owners, eCommerce store owners, and entrepreneurs use this platform every day for just this very reason. Here’s why:

  • Facebook can help you build an audience that is loyal to your brand and your products specifically.
  • Facebook has some of the most granular audience targeting available to marketers.
  • Seamless connection between Facebook and Instagram, which is one of the hottest places online for eCommerce marketers.
  • Low-cost advertising compared to other platforms and forms of digital marketing.
  • Multiple ad formats available. You can focus on text elements, graphics, a slideshow, or video content, or combine all of these into one single ad.
  • A cultivated Facebook business profile is a brand asset you can leverage in a variety of ways, such as in the creation of an email list or for pushing a sale.
  • People want to buy from brands they recognize and connect with. Facebook is built from the ground up for connecting with people.

These are just some of the ways that Facebook can be used to not only build relationships but to increase traffic and sales to your eCommerce website. If you have been thinking about using social media to improve your sales but haven’t known where to start, this guide will help. Below we will cover how Facebook (and Instagram!) can be used to build an audience, how to find lucrative opportunities with the right targeting, and how you can use the features these platforms offer to give your store the boost it needs.

Building an Audience on Facebook

The best reason to use any social media platform in your eCommerce marketing efforts is to create a dedicated audience or following that is loyal to your brand and that cares about you and your business at more than a surface level.

Once you are able to make that personal connection with someone, the chance that they will stick with your brand and purchase your products increases dramatically. Social media platforms like Facebook present a new world of opportunity for marketers, because connecting with shoppers on this kind of level was previously unheard of.

Sure, commercials, billboards, radio, and newspaper ads have their place and have been used effectively to drive sales for decades, but social media advertising is on another level. By having direct access to potential customers, you can gain unparalleled insight into their needs and pain points, and communicate with them directly, on a human level.

Connect With Your Audience on Facebook
Users want to feel appreciated and engaged with. That’s why they are on social media after all. Not to be sold to, but to have their needs met. Keep this in mind when crafting your ads.

This alone makes Facebook advertising a lucrative proposition. With just a few clicks and a well-made ad, you can essentially reach out to tens of thousands of ideal customers that you target based on everything from income level to personal interests. Facebook gives you the power to sell to users based on very specific demographics and criteria, using graphics and other forms of media that they might specifically relate to.

Using an audience that you build on Facebook might be an incredible way for you to drive sales, but you might be wondering, how do you actually go about building an audience in the first place?

There is no one way to create an active following and community on social media. The methods may differ depending on the niche you are in and what your specific business goals are. However, here are a few audience-building tips to keep in mind:

  • Be as human as possible. No one likes talking to a faceless company on social media.
  • Always respond to questions and comments. To create a community you have to engage with your users.
  • Provide free value. Not every post you create should involve a sales pitch. In fact, you want to aim for the 80/20 rule: 80% free value, 20% offers.
  • Create trust by running contests, giveaways, providing high-value advice, and connecting with your audience in a genuine way.
  • Never just post a picture of a product and say “go buy this.” Everything should have a purpose or reason behind it. Tell a story, make a case, answer a question, solve a problem. If you are linking out to a product or offer, it better be for a good reason and should come with a human explanation behind it.
  • Be creative with your ads. Each ad you run on Facebook should have a multifaceted goal. Sure, you want to get traffic and sales, but you also want to be mindful of the way an ad feels. Most users have an innate dislike and distrust for social media advertising, so it is your job to not only make the ad appealing, but worthy of being on a person’s Facebook feed.
  • Present the story of your business. Users want insight into what goes on behind the scenes. Your Facebook page should include day-in-the-life material, the production process, user-generated content, and stuff that has little to no relevance to the business itself, such as memes or photos from a company gathering. The goal of your page should be to create a sense of belonging for your audience, otherwise you will not be able to get decent results.

Your audience is everything on social media. If you are an eCommerce store owner looking for ways to connect with more people and increase your revenue, you need to be willing to create relatable content on a consistent basis, and that includes the ads you run.

How to be Successful Using Facebook Advertising

There is no exact science to social media marketing, but there are certain techniques you can use to increase the likelihood that your advertising efforts will be successful. On Facebook, to get results you need to be social, generous, and authoritative.

Here are some ways to go about doing this:

Your Ads Should Read Naturally

Don’t try and make every ad sound as though you are an infomercial. We’re long past the days when that form of advertising works well, even in traditional mediums. You need to sound personable, almost flawed. Don’t be afraid to use figures of speech, meme sayings, and trendy catchphrases. Emojis are also a powerful way to connect with users on social media and are particularly effective on Facebook ads.

Always Provide Value

Your first thought shouldn’t be “how can I make money on Facebook?” but “how can I create value for my audience?” Whether it’s through special Facebook-only sales, insight into the way your products are made, visual tours of your factory or brick and mortar locations, how-tos or tips on using your products, or even a live Q&A session, you always want to be providing value on your Facebook page.

You can even provide value in an ad. Display how your product will make a difference for your audience, list the benefits of using it. Be creative in your approach but always keep in mind that your users don’t want to feel as though they are there to be sold to. Yes, you are an eCommerce store, so on some level, there’s an expectation. At the end of the day, however, your users are on social media to have fun, learn, and engage with other people.

Position Yourself as an Authority in Your Niche

Another way to improve the effectiveness of your Facebook advertising strategy is to act as an authority. Your expertise should ooze from every social media post. You should have blogs on your website detailing what you are doing in your industry, how your product is making waves, and why people should shop at your store. You should be sharing these blogs and similar kinds of content on your Facebook on a regular basis.

While you don’t want to come across as arrogant, you do want to be authoritative. Users visiting your Facebook page should know that you are an expert in your field and a go-to source for information on products in your niche, and your industry in general. Your page should feel almost like a semi-exclusive club that revolves around your product line and industry, where users can come not only to find certain products they are interested in, but to learn about these products and the story behind them.

If that sounds a bit extreme, you don’t understand social media enough to market your products properly. These days, everything on social media is community-based, and if you position yourself as an authority and give away value for free, you can create a community around anything.

A dedicated community will be willing to buy your products. It’s that simple.

Effective Facebook advertising requires paying attention to the kind of content you are creating, and that includes your ads. If your ads sound dry, salesy, and not for the benefit of your community, scrap them and go back to square one.

Exploring Instagram’s Potential as an Advertising Platform

If you are interested in Facebook for eCommerce marketing, Instagram will be of great interest to you as well. This visual social media platform is one of the largest and most active social media platforms, and is directly integrated with Facebook.

In fact, if you launch an ad on Facebook, you can push the same ad right to Instagram just by toggling a switch.

Is Instagram effective for eCommerce marketing, however?

There is quite a bit of difference between the demographics of Facebook and Instagram, despite the fact that they are currently under one umbrella. However, Instagram already has had a long history of use as an eCommerce marketing platform. Influencers and businesses have used the platform for years as an effective way to sell everything from clothing to handmade soaps. Small business owners love the platform because it is easy to generate organic engagement and get your products out in front of new customers with ease.

Selling Products on Facebook
No matter what industry you are in, Facebook and Instagram make it easy to promote your products. You have an incredible amount of control over the presentation, so if you cultivate a loyal audience, these offers can appear quite attractive.

Recently, Instagram has greatly expanded its features, making it a formidable eCommerce platform on its own. With the addition of Instagram Stories and Reels, the platform enables users to promote content in a variety of highly engaging ways using video, music, and interactive graphics.

The great eCommemrce features of Instagram don’t stop there. They recently introduced Instagram Shopping, which brings full eCommerce functionality to the social media platform. You can list your products on the platform itself, not unlike Facebook’s marketplace, but with the added benefit of Instagram’s graphic-centric layout. For verified stores, shoppers can even checkout right on the platform, without even having to visit your website.

You can create ads that take shoppers right to these products, or simply use the ads in a traditional way that takes them to your online store. Either way, by using Instagram in tandem with your Facebook marketing efforts, you might be surprised how easy it is to generate profits. You simply have to remember to prioritize the human face of your business and give your audience plenty of value on a consistent basis.

Social Media Marketing Done Right

There’s a lot to learn when it comes to advertising on Facebook. You can try a hundred different tactics and wind up spinning your wheels and burning through a ton of money in the process, all for nothing.

If you have been confused and frustrated with your social media marketing attempts in the past, it might be time to think about handing the reins to an eCommerce marketing company that knows exactly how to generate profit using platforms like Facebook and Instagram.

Genius eCommerce is an elite marketing agency specializing in eCommerce businesses. We provide management services for Facebook, Instagram, and Pinterest, and can help you succeed when it comes to building an audience and improving your sales. It doesn’t matter if you have failed in the past when it comes to social media or if you think you don’t have a relatable niche. With the right eCommerce marketing team by your side, you will get the results you are looking for.

4 Key Reasons to Use Social Media Marketing for eCommerce

Social media has quickly become one of the driving forces in digital marketing. Platforms that were once used solely to connect with friends and play games have transformed into marketing powerhouses, offering businesses an incredible array of tools with which to target would-be shoppers and gain more traffic and conversions.

For eCommerce businesses looking for ways to improve their brand and get more sales, properly implemented social media marketing is perhaps one of the most effective ways of going about doing this. While other forms of digital marketing, such as SEO, are still perfectly viable and in some cases mandatory, social media offers a different approach that can help you generate a thriving fanbase.

If you are interested in upping your social media presence or simply learning more about how you can apply social media techniques to your eCommerce store, the following tips will help get you started.

Why Social Media Marketing is so Effective

There are several reasons why marketing on social media platforms such as Facebook and Pinterest can be so effective for growing a brand and selling products, and a lot of it comes down to the human element.

These days, many users are tired of seeing nothing but ads everywhere. The Internet used to be about genuine connection, free speech, and fun, whereas now, many users feel hemmed in by what they see as non-stop attempts to get into their pockets. Many corporations don’t even sugarcoat the fact that they only exist online to sell products and services, and this leaves a bad taste in the mouth for users who want to enjoy their time online without feeling like they are in a used car lot.

Power of Social Media
Social media is now a driving force in eCommerce, because it allows you to connect with your audience in ways that other forms of digital marketing can’t.

That’s what makes social media platforms so potentially rewarding for eCommerce stores. If carefully utilized, brands can develop a natural presence and build a following on social media built on trust and loyalty, which can be leveraged down the road in incredible ways. A small group of diehard fans is worth far more than tens of thousands of users worth of cold traffic. Let’s take a closer look at some of the ways in which social media can impact your online store.

1. Increase Your Audience

One of the most obvious and useful reasons to invest in social media marketing is so you can increase your following. Sure, anyone who stumbles onto your website organically has a chance of becoming a fan or joining your email list, but through a strategic social media campaign, you can routinely connect directly with your users, reaching them in a unique and more relatable way.

On social media, it’s easy to interact with other people, allowing you to show them a human side to your brand. You don’t even have to focus on your products from a sales point of view, which is powerful. Instead, you can provide insight into your life as a store owner, share jokes and memes, answer questions about everyday life, and simply provide value.

2. Promote Your Brand

Likewise, social media offers a unique way to promote and enhance your brand. There’s nothing like a beautiful, professionally-designed online store, but social media can certainly help you increase your brand appeal and bolster your company messaging.

So much of social media is based around media. Every post is a new opportunity to display your unique logos, packaging, and products. You can easily get creative and show off the best face of your business over and over again, which gives users a clear look at what you are all about as a company. A website can do this, of course, but social media is far more interactive and gives you different angles to work with. Well-made social media posts can do wonders for brand appeal and help you deliver a more powerful message that resonates with users.

3. Increase Traffic and Conversions to Your Store

The goal of any form of digital marketing is ultimately to get more traffic and conversions. While this isn’t necessarily what organic social media marketing is for, this is certainly on the table. As long as you can create content that connects with your audience, you stand a chance at increasing traffic and getting sales on social media.

As eCommerce grows in popularity, social media channels are working to make sure users stay on their platforms longer. Instagram, Facebook, and Pinterest have all made strides to incorporate eCommerce elements into their platforms. Instagram even has a shopping cart feature now, so there’s no reason to think you can’t directly benefit in terms of traffic and sales by using social media. You simply have to have a proper strategy in place and be consistent with your posts.

4. Open Additional Selling Opportunities

While native social media shopping features and gaining more traffic are both perfectly reasonable ways to increase your sales through social media, there are other options available to store owners as well.

Once you have developed a strong following on a particular social media platform, you can begin to push products organically, because your user base trusts you. Rather than paying money on advertising, you can simply create a normal post that announces a sale or directly links to a particular product that you want to highlight. Because your followers trust you, such a post will garner a lot of attention and will likely result in a few sales. Used sparingly, this is a powerful way to leverage your social media audience and create a new and reliable revenue stream, all for free.

As you progress your social media efforts, you may adopt even more ways to connect with your users and sell your products. For instance, reaching out to them through direct messages and chat features, not only for customer service purposes but to direct them to appropriate products and also announce sales and special opportunities.

How to Get Started With Social Media Marketing For eCommerce

Starting a social media campaign, or any kind of eCommerce digital marketing strategy for that matter, can be a daunting task. If you want to get powerful results, your best option is to rely on the skills and expertise of a marketing agency that has a background in eCommerce.

Here at Genius eCommerce, we know what it takes to help eCommerce businesses succeed, whether it means increasing their Google traffic or helping to boost their social media presence. We are an eCommerce marketing company that covers all aspects of the digital marketing world, from comprehensive SEO campaigns, to PPC and even email marketing, there’s nothing we don’t do when it comes to promoting your brand and helping you sell your products. Get in touch with our team today at 888. 982. 8269 if you want a professional agency running your social media efforts.

3 Reasons Why You Need a Facebook Advertising Agency

While most people still think of Facebook as nothing more than a popular social media platform, it has actually morphed into one of the greatest digital marketing opportunities of the past few years. For any business wondering how to reach more customers or promote their products and brand, you would be hard-pressed to find a better or more versatile solution.

A Facebook advertising agency can help you build more effective ads and get the most out of the platform. Even if you have prior experience with running ads on social media and if you consider yourself well-versed in all things Facebook, there is a certain amount of skill and expertise necessary in order to craft clickable ads and manage your budget correctly.

Right now, there’s more competition than ever in the digital space. With thousands of brands vying for the attention of your customers, you have to take action and be creative with your marketing strategy if you want to stand out and build a following. Traditional avenues such as SEO and Google Ads will certainly help lay the groundwork, but advertising with Facebook provides plenty of opportunity for attracting customers you wouldn’t reach otherwise, not to mention retargeting past customers, and strengthening your branding through open communication and strong sales copy.

Below we cover just a few of the reasons why you need a knowledgeable social media marketing agency to help give your eCommerce store the boost it needs.

Stronger Ads That Convert Better

The first benefit of hiring a Facebook advertising agency is that they will be able to help you create more attractive ads that get more engagement and produce better results for your business. There’s a world of difference between an ordinary ad and one that is constructed off of years of social media and eCommerce marketing experience.

Facebook ad example
Professional ads like this one don’t merely push potential shoppers to products they might enjoy. They help build brand awareness and foster communication with users. Notice the high amount of reactions and comments, as well as organic shares.

A skilled marketing agency will have a greater understanding of what your audience is looking for. On Facebook, as opposed to other advertising platforms, there are many more factors that contribute to an ad’s success, and you have to be aware of all of them. From the type of media that is used, to the tone of the sales copy, and even the time of day that the ad is displayed, you have to fine-tune every aspect of your ads on social media to best accommodate your particular audience.

Keying in on your audience’s preferences is part of what makes Facebook a difficult platform to master, but it’s also what helps make it so effective as an ad platform to begin with. If you know how to create an ad that comes across to your audience as natural and engaging, you can generate a ton of activity and even free promotion. One of the best parts about platforms like Facebook is that your ad can actually be “shared” like an ordinary social media post, which is essentially free word of mouth that instantly connects to your products or offer. This is a powerful form of digital marketing that very few platforms can emulate.

The bottom line is that if you have professionals creating your ads for you, they stand a much better chance of connecting with your audience and therefore getting more likes, shares, comments, and clicks.

More Effective Ad-Spend

Another reason why you should consider a skilled Facebook marketing agency to work with is that they can save you money, especially over the long haul. If there’s one thing about these social media platforms is that they have made it almost too easy to jump in and spend money.

It’s easier than ever to “boost” a post on Facebook and potentially get more engagement, but you have to wonder how effective such methods are when they aren’t connected to a greater and more comprehensive digital marketing campaign. A professional agency will be able to analyze your budget and craft appropriate ads that will help you accrue a following and push users to your website in the best possible way in order for them to convert.

Whenever you are dealing with social media advertising, you want to be critical of the money you are spending and make sure that each penny has a purpose. Every ad that you run should have a distinct goal, should be targeting a very specific audience, and should be crafted with a deep understanding of what works and what doesn’t, otherwise you are simply throwing money into the wind.

Run Ads For Multiple Purposes

The other clear benefit of having your ads managed through a Facebook advertising agency is that you will be able to get the most out of the platform. Rather than simply spinning up an ad or boosting a post that’s designed to simply send users to a product that’s on sale, or some other generic goal, a skilled agency will be able to make full use of the platform, creating ads that can help you in a number of ways.

How can you use Facebook ads?

  • Running contests and promotions
  • Getting more “likes” to the Facebook page itself
  • Sending traffic to your site for brand awareness
  • Opening dialogue and building your audience
  • Generating hype about an upcoming release
  • Making special announcements
  • Flash sales

There’s a lot more to Facebook as an advertising platform than you would think at first glance. Due to the “social” nature of the platform, you can design ads to accomplish any number of different goals depending on what you want for your business. You can even use Facebook ads to grow your page or group, which will then make it easier to sell your products later on through organic methods that don’t even require ad spend.

In the right hands, Facebook advertising can be extremely effective in terms of building your brand and making money online. If you are interested in getting the most out of Facebook for your online store, get in touch with our team here at Genius eCommerce®. Our team can help you craft a powerful marketing strategy that will help strengthen your business and drive more sales than ever before.

The Benefits of a Facebook Like Campaign for eCommerce

Have you recently decided to dip your toes into the world of Facebook marketing? You might be tempted to dive into the deep end and pour a bunch of ad spend into promoting products, but this isn’t necessarily the best course of action, especially if you are just starting out.

Like most forms of PPC and social media advertising, it’s far too easy to spend tons of money and see nothing in return if you don’t know what you’re doing. It’s important to take a step back and develop a workable strategy, and that may involve running a Facebook like campaign.

Rather than sending users directly to products that you have on your eCommerce site, you will prompt them to visit or “like” your Facebook page instead. You might assume that this is like throwing money away, but in terms of looking toward the future, this might be one of the best ways to lay a strong foundation for your online business.

Why Building a Following is So Important

A dedicated online following is currently one of the biggest assets that any business can possess, and is usually cultivated through careful use of social media. While this can be done strictly through manual organic interaction, ad campaigns are also another tool that social media marketers have at their disposal in order to attract and retain fans.

Having a core fan base or following is powerful for several reasons, not least of which because of the tremendous remarketing potential. If you have a loyal following that trusts your brand and judgment, it opens quite a few doors as far as selling your products is concerned. However, most social media platforms have changed to a for-profit format, which means that building this fan base or following is much more difficult than it used to be unless you’re willing to spend a little money.

For some, this may come across as a greedy move, but in reality it simply displays an awareness of value. Facebook understands the value each of its users represents, and if you want to harness that value, you have to be willing to pay for it. Doing so is well worth it, because if you constantly provide value on your Facebook page, you’re going to see an incredible ROI here. Not only does Facebook make it easy to offer products to your engaged fans without spending a dime, doing so in the right manner can actually attract even more potential customers due to viral marketing.

In other words, a Facebook like campaign is a simple streamlined method of building a reliable customer base. In eCommerce, a following can always be leveraged, and there’s no better way to do this than with Facebook. Depending on your specific niche you may have more success on Instagram, but in general, Facebook should be your go-to for generating a fan base.

Improving Your Facebook Marketing Strategy

You still may be tempted to simply upload a photo of your hottest product, slap a product URL on it, and promote the post to your target audience, but if you actually want decent ROI you may want to adjust your strategy. There’s a reason why Facebook offers so many different “goals” when it comes to setting your ad.

Facebook as a marketing platform is extremely robust and allows for many different approaches with how you spend your money. However, not every option is equally useful, especially if your Facebook page doesn’t have a large following.

Let’s say you serve a product ad to users who haven’t liked your page and aren’t necessarily aware of your brand. They see your ad and it looks trustworthy enough, but if your ad only has a couple engagements, or if your actual page only has a few hundred likes and barely any organic interaction, a user could get spooked and click away very easily.

Facebook Like

These days, with hundreds of online shopping options available, you have to be aware of the presentation of your brand and how you come across to users. If your brand presence is shoddy, users are going to be extremely reluctant to click on your ads. What’s more, those who do may not turn into repeat customers.

Social media marketing is much better suited for creating a following than it is for straight vanilla advertising. The online world has shifted considerably over the past decade and now users are hyper-aware as to where they spend their money and who they give their time to online. It’s your job as a brand to provide not just a product, but an experience. This is done through careful cultivation of followers and staying on top of your messaging.

By performing a Facebook like campaign, you invite users to perform a safe zero-cost action. They lose nothing by “liking” your page, and if they continue to like what they see, they could very well visit your website organically to purchase a product, or they may not. What’s more important is that they stick around, like your posts, share your content to friends and family, and help to build your brand. These users can also be targeted in other ads down the road by using Facebook’s “people who liked your page” targeting feature.

Need a little more advice when it comes to Facebook marketing, or need a professional agency to assist you with running your campaigns? Here at Genius eCommerce®, we are social media and eCommerce PPC experts that can help you generate more revenue and build your brand. Give us a call today at 888.982.8269 to find out more.

Facebook Advertising Tips For Building Your Customer Base

If building your customer base and improving your brand image are top priorities for you, Facebook advertising can be a powerful tool in your digital marketing arsenal. Facebook has over 2.7 billion active users, which means massive potential for growing your brand.

It’s important to approach your marketing efforts from the right direction though. When it comes to running ads on social media, you can easily get lost in all of the options and end up wasting money targeting the wrong audience or making the wrong impression.

What makes Facebook in particular so useful for eCommerce businesses is that the platform itself is so versatile. Once you have a solid foundation, you can easily transition from brand cultivation to product marketing without missing a beat. Because Facebook gives you so much control over the nature of your ads and what kinds of content you can include in them, as well as who sees them, the door really is wide open in terms of what you may be able to accomplish with the right direction.

With that being said, the following tips will help you determine the best course of action for building your customer base so you are best able to take advantage of what Facebook has to offer.

Is Facebook Ad Manager Necessary?

Every digital marketing platform has its strengths and weaknesses. Knowing how best to use one platform over another is important if you want your eCommerce store to succeed. Facebook actually offers several different avenues in terms of running paid ads, that can generally be split into two groups that serve two very different purposes.

If you are new to Facebook advertising, you might be wondering whether you should be running all of your campaigns through the Facebook Ad Manager or if Boosted Posts will suffice. The truth is, it depends on what you are trying to accomplish.

The Facebook Ad Manager has everything you need to run large-scale digital marketing campaigns, but has a steep learning curve and may not be necessary in many cases. On the other hand, boosted posts offer limited functionality in exchange for ease and efficiency.

Popular sentiment says that you absolutely need Facebook Ad Manager and that boosted posts are just a waste of time and money. This may be true in certain circumstances, but for purposes of building a following and improving brand awareness, this is flat out incorrect. Boosted posts can easily be utilized to get one of your popular posts in front of more eyes or to simply make announcements or get your name out there to users who might be interested in what you are selling.

Boost Post Options
Boosted Posts offer limited options but are designed to increase brand awareness and help users contact you or engage with your content.

While you wouldn’t want to run a comprehensive product advertising campaign through boosted posts alone, which would be needlessly complicated and inefficient, they are an excellent tool for connecting with users, which makes sense if you actually pay attention to what Facebook wants you to use its platform for.

Whenever you opt to boost a post, you will be met with a variety of options as to the angle or purpose of your advertisement.

Boosted Post Goal
You can set a goal for your boosted post that will help you get the right results. This changes how users interact with your post, and can be used specifically for building your Facebook following.

This is an important part of the Facebook marketing process that seems to get overlooked. Not every kind of ad you run on the platform is supposed to drive traffic to a product or service in hopes of a conversion. This is an extremely shortsighted understanding of you can potentially accomplish through social media marketing, and Facebook in particular.

If you are already creating quality content on your Facebook business page, you can strategically boost posts to increase engagement and get your brand in front of more eyes. Once you begin to build up a following in this way, it will be easier for you to promote your products and connect with potential customers without spending a cent.

Facebook Marketing Tips to Keep in Mind

  • You can run a boosted post campaign specifically for Facebook “page likes.”
  • Not every post is boost-worthy. Pay attention to your engagement metrics and focus on boosting posts that you know are already performing well.
  • Plan your posts with an intent to boost them in the future.
  • Use call to action phrases such as “join our community” to encourage users to follow your page.
  • Emojis work exceptionally well in Facebook ads. Use them to draw attention to your posts.
  • Give your users something to follow for. Your Facebook page should have at least one or two quality posts on it per day. This may seem like a tall order if you are busy but this is the bare minimum if you are serious about creating a dedicated following.
  • Make sure if you do boost a post that has a link back to your website, that the Open Graph (OG) metadata is correct so that the image and description display correctly.
  • You can boost multiple posts at once for easy split tests or for different purposes.
  • Use only high-quality images and videos for the best results.

If you follow these general guidelines you will be able to draw more attention to your page and grow your base with relative ease. It’s important to keep in mind here that unlike with a traditional PPC campaign where you put in a certain amount of money with expectations of ROI, these tactics don’t directly translate into sales.

The purpose of a brand awareness campaign is just that, to get more users interested in your brand or company, with hopes that they will become a customer sometime down the road. Your goals here are more page likes, more post likes, comments, page messages, and post clicks, not necessarily conversions.

Taking Your Facebook Advertising to the Next Level

While building your customer base through a few boosted posts every now and then may seem simple enough, if you want to get the best possible results for your eCommerce store, you are going to want to consider a professional touch.

Here at Genius eCommerce®, eCommerce digital marketing campaigns are one of our specialties. We’ve seen the shift in the industry and how important platforms like Facebook have become in the world of online shopping. Our marketing experts know how to put together ads that get clicks and page follows, and can construct an action plan for you that will reliably grow your customer base.

In the right hands, Facebook advertising can completely renew your online presence. If you are looking for a way to get your store in front of more eyes and ultimately elevate your brand, get in touch with our team at 888-982-8269. We know what works and what doesn’t in terms of eCommerce marketing and will be able to steer your business in the right direction, no matter what your particular needs are.

Does Social Media Have an Impact on SEO?

Social media and SEO: are they related? When we think of digital marketing, we think of both as part of the equation. But does social media marketing really help and have an impact on the results you can get from SEO?

In short, while there is no direct relation or impact made by social media on SEO results, the use of social media can aid in desired SEO results.

How does this happen? Today, we will look at a few ways that social media can have an impact on SEO.

Sharing – People post links on social media to get likes, comments and, most importantly, shares that spread the message. Obviously, outside of sharing, the most important objective from social media postings is to generate traffic to these web pages. The more you can drive traffic to your website through social media posts, the more you can increase your organic search rankings.

Profile Ranking – While direct social media posts don’t rank in search engines, the pages and profiles of social media accounts do. You may notice when you type in the name of a business that not only will you get the official website, but also links to social media pages. Businesses that are able to get their social profiles into the rankings with the website tend to be higher on the search engine results page and can eliminate competition from those spots in the process.

External Links – Websites build authority by building links. External links are the most important element of that and go a long way in achieving the success you want on search engines, notably Google. By using social media to promote a piece of content and get shares, you increase the possibility that other websites will use your link and refer back to you.

social media seo

Brand Awareness – Social media plays such a big role in our lives. It gives you a large stage to present your brand and increase awareness. With millions of users on platforms like Facebook, Twitter and Instagram, social media holds the key to building brand awareness in a place where people want engagement and interaction.

Local SEO – Some recent trends in SEO show that activity is done with mobile devices and focuses on local results, stores, restaurants or attractions near the location of the user. Local SEO is certainly a focus of social websites like Yelp, and offer an opportunity to show location and feedback. The more that you get reviewed, the more that the search engines notice and place you on local results pages.

All Search Engines Are Different – When you think of search engines, the first one that comes to mind is usually Google and rightfully so. Google accounts for nearly 75 percent of search engine market share. But there are other search engines that play the game as well. Bing and Yahoo are also top search engines, and each has its own algorithms and ways of ranking websites and pages.

In recent years, Google also had its own social media network called Google Plus, which will shut down in August 2019, and those profiles displayed in organic search results as well. In some cases, a Facebook post or page may generate more ranking authority on one search engine than another. Accounting for all of the search engines and their tendencies makes a difference.

Even if there is no direct connection or association between social media and SEO, there are ways to influence your results and potential success with the help of social media. The more social media platforms continue to grow, chances are the signals from social networks will become more powerful for rankings.

At Genius eCommerce, this is who we are and what we do. We stay ahead on the updates and provide tips and tricks to achieving success in eCommerce SEO. With these tips on how social media can aid that, you can be inspired to continue to put social media to use and make the most of it in your digital marketing plan.

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