Volusion Marketing Best Practices For Optimal Store Growth

If you want your online store to grow, you need to pay close attention to your marketing efforts. For Volusion store owners who are seeing low traffic and lagging sales, a proper digital marketing strategy may be necessary in order to right the ship and start trending in a positive direction.

Volusion marketing can help improve your rankings in Google, generate more traffic, and will strengthen your brand image. To get the best results however, the marketing tactics that you employ must be done correctly as a part of a comprehensive campaign, otherwise it will be difficult to make any headway.

The following guide will cover some of the most important best practices that you should be following in order to build an effective eCommerce marketing strategy for your online business. We will help you understand what areas of digital marketing you need to cover in order to grow, as well as what kinds of results you can expect if your campaign is executed correctly.

The Benefits of Volusion Marketing

No Volusion site would be complete without a powerful digital marketing strategy to back it up. It’s easy to assume that just because you launched your store on a reliable eCommerce platform and that you have great quality products, that the traffic and sales will roll in on their own. If you manage any kind of business, you need to get the word out to prospective customers somehow.

Attract Qualified Traffic
If you want people to find your Volusion store and purchase your products, you need a powerful marketing strategy.

Nowhere is this more accurate than in the eCommerce sphere. With ample competition and higher customer expectations than ever before, store owners need to be aware that in order to grow, you need to take your marketing strategy seriously and invest the appropriate amount of time, energy, and resources. There’s simply too many solid options out there, including giants like Amazon, to rest on your laurels and let fate decide how well your store performs.

What are the benefits of proper Volusion marketing? You can expect higher volumes of traffic, better-converting traffic, as well as an increase in sales. Of course, results vary significantly from one business to another, but the ultimate goal of any digital marketing campaign is to increase traffic and sales. That’s what you are aiming for and working toward.

There are several other benefits to running an effective marketing campaign however that extends beyond simple traffic and more sales. These are important, of course, but by no means are they the end all be all if you are trying to build a brand and establish yourself in a certain industry.

One area that digital marketing can help with is in your branding. Getting your store out there in front of more eyes, visibility on Google and social media platforms, opening channels of communication with potential and returning customers, building a following or fanbase. For the long-term success of your business, especially given how competitive things are online, you need to think about your brand image and how users perceive your store.

If you want to grow your Volusion store, the best thing you can do is invest in your digital marketing and make sure that you are following best practices so that your efforts won’t flounder. We’ve put together some of the key points you want to tackle if you intend on putting together a winning strategy, which you will find below.

Volusion Marketing

Building a Marketing Strategy For Your Volusion Store

Volusion as an eCommerce platform has been around for years and still stands as one of the best options in terms of building a slick and user-friendly online store that will meet your needs. With great features such as an intuitive page editor, plenty of themes, abandoned cart reports, fast and secure hosting, and strong third-party integrations, you have the foundation in order to create a professional experience for shoppers.

This is only the first step to creating a successful eCommerce business however. To truly make your mark, you need to get the word out there and promote your brand and your products with an effective Volusion marketing strategy.

You may have some experience with search engine optimization, social media promotions, paid advertising, and email marketing, but are lost when it comes to getting the proper results and putting everything together into a coherent and effective campaign. Don’t feel singled out, digital marketing has become increasingly complex and now encompasses dozens of different tools and systems that all need the right amount of skill and attention to operate properly.

Even once simple tasks like ranking higher in Google now require several on-site optimizations and an ongoing strategy that includes informative content creation, backlinks, and more. When it comes to competing and getting your share of the traffic online, it’s not going to come easy, but by following these best practices, you will stand a much better chance of experiencing growth.

Volusion SEO Fundamentals

The foundation of any reliable digital marketing strategy should always include a strong search engine optimization campaign. It is true that Volusion stores are SEO-friendly right out of the gate, in order to take advantage of this fact you still need to put in the work.

One of the biggest misconceptions in the digital marketing world is that there are magic plugins, templates, themes, platforms, and apps that can somehow do your SEO for you. While there are certain add-ons and templates that can help lay the groundwork for easier SEO implementation and guide you toward creating better content, for instance, there are no quick solutions when it comes to ranking higher in Google.

If you don’t know where to begin with your search engine optimization strategy, start by taking care of the following:

  • Make sure your Volusion website is built on a well-coded theme
  • Every page on your site needs an optimized meta title and description
  • Even if you are an eCommerce-focused business, you still need a blog
  • Streamline your navigation so that it isn’t confusing for users
  • Make your website easy to understand and professional looking
  • Ensure that your product pages include robust descriptions that include keywords and key phrases related to the product.
  • Reduce “fluff” words in the URL of your products. Make your URLs clean and readable.
  • Flesh out your website with informative content that is valuable to your audience.
  • Hide or remove empty category pages.
  • Make content that is sharable so that users feel comfortable spreading your website around on social media.

This may seem like a lot of work, and it is. A skilled Volusion SEO agency would be able to take all of these tasks off of your plate and implement them correctly so that you stand the best chance of getting the kind of results you want.

Volusion Themes
Volusion has several premium themes that provide store owners with fully functional store fronts. However, these themes are only the foundation, you still need to optimize your site for SEO.

What complicates the matter is that this is only one aspect of proper eCommerce SEO, which is one reason why so many store owners opt to invest in a professional agency to handle these matters for them. To properly increase your standing in Google, you need to perform meticulous keyword research that unveils valuable ranking opportunities for your website. You also need to think about your backlinking strategy, as links from other websites is what tells Google that your content is worth promoting.

While these SEO best practices will get you started, you don’t want to neglect your keywords and backlinks. To properly optimize and grow your website, a knowledgeable eCommerce digital marketing agency may be the smartest way to use your time and money.

Investing in eCommerce PPC

Another important area of your marketing strategy to work on is your PPC, or pay-per-click advertising. This is one of the most effective ways to generate quick traffic and sales for your business, but only if performed correctly.

Platforms like Facebook and Google make it easy to start advertising without really having a plan in place. You can even go into your Facebook page and immediately boost a post, without so much as a second thought or strategy in place for targeting specific kinds of customers or which page of your website is best to send them to.

If you want to make best use of your marketing budget, follow these eCommerce PPC tips:

  • Only run ads after performing the necessary audience and keyword research.
  • Test your ads with a small budget and then scale them if you see good results.
  • Recognize that platforms such as Facebook and Instagram offer opportunities to build brand awareness rather than simply generating traffic and sales.
  • Don’t take your customers for granted by making spammy ads. This could result in backlash and negative brand recognition.
  • Use PPC campaigns to run promotions rather than trying to drum up hype organically.
  • Make sure your website is properly optimized before running ads to it.

Once you understand your audience and have a good idea as to what they are looking for, you can craft ads around their expectations and bring in loads of traffic. With PPC, the most important step is to perform ample research and make sure you are using the best keyword combinations and data points. This can be a lengthy process but it is well worth the time investment because it will result in better conversions for your ads.

Work on Your Email Marketing Efforts

Another way to improve your Volusion marketing strategy is through a well-implemented email campaign. In eCommerce, creating a loyal subscriber list is a big money-maker, but needs to handled with care in order to get decent returns.

One point with this is to make it as easy as possible for users to sign up for your email list. While you don’t want to spam them with annoying pop-ups asking for sign-ups, you also don’t want to be too ambiguous when it comes to getting people on your list. Make it clear throughout your website how to join, with attractive buttons or forms placed in your footer, sidebars, blog posts, and anywhere else you deem appropriate.

The next most important point to remember is to never take your email list for granted. Provide them with as much value as possible and only sell to them when it really matters. Think about sending email blasts when you are running specific promotions and during holidays when you are running sales. You also want to make sure your emails look inviting and don’t send off any red flags or wind up getting caught in spam filters. A skilled eCommerce marketing agency can help you avoid these issues and manage your email marketing campaign effectively if this is something that you want to pursue.

Don’t Forget About eCommerce Influencer Marketing

If your Volusion website could use a little more attention and you are wondering what else you can do beyond the usual tactics, you might want to consider hiring an influencer. If your store has any kind of Instagram, Facebook, or TikTok presence, this is one avenue you certainly should investigate.

eCommerce influencer marketing
Influencers can be a powerful way to connect with your audience by relating to them on a personal level. For Volusion store owners, this can be a powerful tactic to edge out your competitors.

One of the reasons why influencers are worth the investment is because of how relatable they are. A properly managed influencer campaign doesn’t come across as stilted or salesy, and will help make your brand more relatable and engaging. Very often, the product or service that you are choosing to promote runs second to the side-effect of better brand appeal that often comes with partnering with an influencer.

How do you determine which influencer is right for your store? This requires a bit of industry research and exploring social media platforms for someone popular in your niche that is open to building partnerships. There are influencers out there for nearly every conceivable niche, so don’t be afraid to ask if someone would be willing to promote your product. Just make sure that they have something to bring to the table and an active following that matches your typical audience in terms of age, buying habits, and general needs.

Selecting the Right Volusion Agency For Your Marketing Campaign

Your Volusion marketing strategy isn’t going to build itself, nor will you be able to handle everything by yourself unless you happen to have a load of free time on your hands. We’re betting that this is not the case if you operate an eCommerce business, so the best decision you could make in order to grow your store is to invest in a qualified marketing agency.

Our mission here at Genius eCommerce® is to help store owners just like you promote their businesses, sell more products, and get the recognition they deserve. Through data-driven marketing strategies, we help Volusion stores grow and exceed expectations. From powerful SEO plans that cover everything from backlinking to blog writing, to sophisticated PPC campaigns that are designed to drive better-qualified traffic to your hottest offers, we are an eCommerce marketing company that knows exactly how to promote your business and get you where you want to be.

Interested in growing your Volusion store with us? Give our team a call at 888.982.8269 and we will work with you to create a custom marketing plan that will transform your website and put these best practices into action.

A Beginner’s Venture into the World of eCommerce

So you want to build an online store? With the overflowing number of options nowadays, I know it can seem like a daunting task to figure out where to begin. Lucky for you, I decided to get my feet wet with BigCommerce, Shopify, and Volusion – the three biggest eCommerce platforms. By building my own online store on each of their platforms, I’ve experienced what you’re about to go through – and here’s what I’ve learned.  

 

BigCommerce:

The second you create your store (filling in basic information like your name, the store name, what you’re selling, etc.), BigCommerce is there for you with a tutorial going over different functionalities of the site. They also list out a set of steps to help you get started, so that’s nice. First item on the list – adding products!

 

The ‘Add a Product’ page is pretty self-explanatory, you just enter in the product name, price, and description. Beyond that, there are many other optional fields to specify your product. BigCommerce has a feature called Categories, which helps users find products they’re looking for and group similar products together. There are preset categories when you start, but you can always delete those if they don’t align with what you’re selling and create your own. They also offer an option for pre-orders, if you want certain products to have orders placed on them before they’re available. You can easily add photos and videos of the product, as well as whether you want it to be visible on Google Shopping. The bar towards the top of the page lists out many other ways to customize your product. Once you click on a specific item (let’s say Bulk Pricing, for example), BigCommerce walks you through the process of setting it up!

Different options under Add A Product

 

Next up, ‘Customizing your Online Store’ allows you to select from a variety of themes, which essentially determines how your store will look to the people that visit your site. As an avid iPhone user, I appreciate the fact that all their themes are mobile responsive, meaning they’ll fit to the screen of any device you’re using (phones, tablets, etc.). I’ll be honest, however, BigCommerce’s selection of free themes is quite limited. The few options there were not bad, just your average website templates. There are more themes that you could pay for and they range from $100 – $250. Overall, the themes are relatively modern and easily customizable for any store, so I had no trouble finding one that fit the sleek, simple look I was going for.

This was the theme I ended up choosing for my store

The themes in BigCommerce give you the option of customizing certain aspects such as the background color, border colors, text colors, hover colors, and much more. These adjustments require no coding knowledge, they’re simply adjusted in the Theme Editor.

 

After creating products, choosing a theme, and customizing it, BigCommerce then gets you ready to ship your products. In the Shipping Manager, you can add a shipping address and manage shipping zones. Shipping zones allow you to edit the rates depending on how far your customer is. You’re also exposed to the different add-ons that BigCommerce is compatible with, such as ShipperHQ and ShipStation. These add-ons offer additional functionality beyond the scope of the BigCommerce platform. BigCommerce offers many more as well, but we can get into that later.

This is what the Shipping page looks like – notice the Advanced Shipping Rules that you can install

 

Now, onto setting up payments. BigCommerce makes this super easy for you because they automatically accept any major credit card or debit card and PayPal – all you have to do is complete the setup. Clicking the button takes you to the PayPal powered by Braintree site, which allows you to create your account and start accepting payments.

Now that you’ve gotten the logistics of your store set up, it’s time to review and launch! BigCommerce always gives you the option to update and add new products as well as change the theme of your store, so you have the flexibility to go back and change things at any time. The final step before officially launching your store is to change the domain name. By default, BigCommerce will assign your store a something.mybigcommerce.com domain, however, you should change this by going to Account Settings → Account Summary → [Your Store Name] → Change Domain Name. Having a simple, unique domain name will help draw visitors to your site.

 

And there you have it! After launch, your store is up and running. Now, your dashboard probably looks a bit different than it did before – rather than the Getting Started list, you should see your store performance, statistics, and orders. BigCommerce keeps track of these for you. You can also explore the sidebar on the left and see what other functionalities BigCommerce offers.

BigCommerce automates a lot of the logistical processes for you – such as keeping track of your orders, registered customers, and inventory. This allows you to focus on making your store what you want it to be, without worrying about the cumbersome technical side. It gives you the tools that you need for different marketing campaigns, from banners for promoting discounts, to abandoned cart notifications. It also provides analyses of how your store is doing by recording orders, revenue, customers, visits, and top products. Not only is BigCommerce a way to build your store, but it also helps you grow your business. Its insights will allow you to optimize your products to generate the most revenue.

 

As your store grows, your business’s needs may change. This is why BigCommerce offers many different add-ons to support tasks that would facilitate changes in your business. ShipperHQ and ShipStation, the two that I mentioned before, were both add-ons that provided more flexibility to control shipping rates. There are add-ons for inventory management (particularly when your sales are coming from multiple channels), customer relationship management, marketing, and more. These features allow for endless growth and feasible management of your store, so your needs are always accounted for.

 

Overall, BigCommerce made setting up an online store easy and painless. The steps were straightforward and they made it clear what to do. The categories option for products is really useful, because it helps you sort through the products you’re selling and makes it clearer for customers when they’re browsing your site. I personally liked the themes BigCommerce offered, although the selection was very small. They allowed you to preview the theme right away, because by default it includes many sample products and text. This is great for seeing what the store would look like, but annoying when it comes to customizing your site because you have to delete all of the excess information. The shipping and payment steps were simple – it’s convenient because BigCommerce calculates and handles everything for you. The biggest issue with BigCommerce, in my opinion, is the default text, images, and categories. Not only is it a pain to go through and delete these, but it also makes it difficult to find the pages and add content for your own store. Despite this, I would say BigCommerce is an easy-to-use store-builder that comes with a plethora of features and resources to help your store succeed, all it takes is a little bit of patience.

 

Platform 1 down, 2 more to go.

 

Shopify:

Another easy initial setup – your name, store name, and address, and voilà you’re in! Shopify, much like BigCommerce, welcomes you with a list of things to do. First things first, add a product!

 

The page to add a product is straightforward; add a title, description, image, price, dimensions, and you’re good to go. There are other options to add details to your item such as inventory SKU, barcodes, and variants (if the product comes in different sizes or colors). You can also preview the search engine listing which is extremely helpful in boosting your website’s SEO and attracting more customers. Shopify’s version of categories is called Collections, and you can sort your products into different ones in order to find them with more ease.  

The next step is the same as building with BigCommerce; it’s time to choose the design of your website. Shopify has its own Theme Shop, where you can browse through many themes, preview them, read reviews about them, and click on real shops that implement them. This comprehensive system ensures that you’ll find the right theme for your store. One downside is that Shopify has just about the same amount of free themes as BigCommerce does – not very many. That being said, all of Shopify’s free themes could be implemented and function as well as the paid themes; they’re all quite modern and visually pleasing. Shopify also gives you the option to edit the themes using code, with one catch: they use their own programming language called Liquid. This makes it annoying if you just want to change one small thing in a theme, because you would have to seek out someone who knows Liquid, which is definitely fewer than those versed in HTML & CSS.

 

After choosing a theme, the next item on Shopify’s Getting Started list is to add a domain name to strengthen your brand. By default, Shopify gives you a storename.myshopify.com domain, however, you should buy a different domain name for a more professional feel (nobody wants .myshopify in their domain!). Purchasing a domain name through Shopify starts at about $13 USD per year. It’s nice that Shopify makes changing the domain name a priority because it’s one of the most important parts of the business – it’s how customers will remember and reach the store.

 

Shopify’s next point is to “Find more ways to sell with Shopify sales channels”. These options include selling in person with Shopify’s POS, selling on Facebook, and adding products on an existing website. This is helpful for those who have a store already up and running – not so much for people who just started out. However, it’s good to know about the options for later on when the business grows. Shopify also links blog posts from their website in order to help you get started and expand your business. While BigCommerce was more concerned with the logistical setup, Shopify invests its time in giving you the support for your long term store needs. Nonetheless, it still offers you a straightforward initial setup.

 

Shipping options are very similar to those in BigCommerce’s platform. You enter in your address and the rates are calculated at checkout. You have the option to add shipping zones as well, and Shopify gives you discounted prices for paying for shipping labels from USPS.

 

Payment with Shopify is also relatively simple; they have their own payment system that accepts credit and debit cards, as well as PayPal. Again, all you have to do is complete the account setup and you’re ready to receive payments!

After the initial store setup, Shopify allows you to track your orders, products and customers (similar to BigCommerce). They also offer integration with third-party apps to support more in depth and comprehensive functions. These features include drop shipping with apps such as Oberlo and Printful, marketing insights from Privy and Smile.io, and boosting social media presence with InstaGalleries and SocialShopWave. There’s also an option for a Buy Button, which essentially turns any existing website  into a store by allowing users to purchase items from it. Within Shopify, however, you can view your reports of sales, customer behavior, finances and acquisition. This will offer insight on your customers and ultimately help your business grow.

 

All in all, Shopify is a comprehensive eCommerce platform that is perfect for those just starting out. Setting up the online shop was not difficult, and Shopify provides you with the resources to help you expand – from easily integrating with social media platforms, to sending you helpful blog posts about where to start. Shopify’s theme store is also quite impressive because it shows each and every one of the themes they offer in depth, and provide reviews and examples of it fully implemented. In addition, Shopify’s search bar is especially handy when you’re stuck or can’t find what you’re trying to do. It searches through all the settings and options so you can easily accomplish whatever your goal is. (BigCommerce’s one on the other hand only searches through your orders, customers and products). Shopify and BigCommerce are very similar, but I think with all the extra support and resources, I would have to pick Shopify over BigCommerce.

 

Now, adding a third platform to the mix.

 

Volusion:

After the first two, I thought I had this whole ‘building an online store’ thing down. Leave it to Volusion to catch me off guard. Immediately after signing up, I expected to see some sort of task list that would have me add a product first; instead, I’m greeted with “Welcome! Pick a theme to get started!”. Volusion offers you a selection of ten free themes or the option to ‘Get a Custom Design’, which starts a window to have a conversation with a Volusion representative. The themes are comparable to those of Shopify and BigCommerce, and seem to work well with almost any store. Next, Volusion asks you to upload a logo or enter in a text logo (which is nice for those just beginning on their eCommerce journey). The text logo then pops up at the top of the screen – where a logo would be.

 

After those two steps is when Volusion finally asks you to add some products. They only allow you to add 3 products at first, so you can focus on customizing the storefront and seeing what the display of products would look like. Later on, you’ll have the option to add more products or import them in bulk. Regarding site customization, Volusion definitely gives you the most flexibility about what you want to change in the theme, but it’s a little frustrating and unintuitive. The way the platform is set up allows you to enter what you want certain fields to be on the left side, and preview what it would look like on the site on the right side. Some of the fields I entered in, such as Banner Text, Sub Text and Button Text, don’t appear directly in the preview, which is annoying because then I can’t see what I’m changing. Regardless, I appreciate having that option, as well as the ability to change the navigation of the site. Volusion’s navigation largely depends on the different categories the products are in, so you then have the option to specify the categories you want (i.e. shoes, clothes, bags, etc.).

 

When these basic steps are over, you’re asked to choose a plan in order to get ready to sell. They assure you that your 14 day trial is still free (in case you still haven’t decided whether or not to commit to the platform). The plans start from $15.00 a month, which includes everything you would need to begin your eCommerce business. The most expensive and comprehensive one is $135.00 a month, and is tailored toward larger businesses with priority support and a dedicated account manager. Volusion lays out all of the options for you, so you know what you’re getting into before you make a commitment.


Choosing one of the plans will take you to a page that ties up a few loose ends – asking you about things like whether or not you have a domain name and whether you want to purchase an SSL certificate. Shopify and BigCommerce both include an SSL certificate in the subscription, however, Volusion does not. An SSL certificate is important because it makes sure that information submitted to the website is kept secure by encrypting it when it’s transferred. Volusion requires that you purchase one before you can start accepting credit card orders.

 

Setting up purchases is one of the more complex aspects of Volusion compared to Shopify and BigCommerce. Not only do you need an SSL certificate, but you also need to set up a Payment Gateway. This gateway ensures the secure transfer of payment between the merchant and the acquiring bank. Volusion helps you through the process of configuring one, so don’t worry.

 

Volusion offers a lot of behind the scenes support – from marketing to sales reports. It’s a robust platform that is suited for any of your business needs. There are options for you depending on what products your business sells. For example, if you’re selling downloadable products, Volusion gives you the option to create and manage products keys in order to keep them secure. In addition, Volusion helps you with return on investment tracking, social media marketing, SEO, and more. The options to utilize those programs are there, however, it’s up to you to figure them out and make them work. Volusion has a support staff that is there to help, but the website won’t explain everything or walk you through.

 

Overall, I would say Volusion is the least-beginner friendly of all 3 platforms. It offers the same basic setup as the other two – choosing a theme, customizing it, adding products. It gives you a wide range of options in order to help the success of your business, however, it requires a bit of digging and playing around with it on your part. Setting up the payment system also requires some patience, as not everything is included with the monthly subscription (like it is with Shopify and BigCommerce). This platform is definitely more suited for medium to larger sized companies, and it’s probably better to have prior experience with eCommerce before tackling it.

 

That’s it for the 3 platforms! Here’s a head to head (to head) comparison if I lost you in some of that

While you can’t go wrong with any of these options, I would recommend Shopify for those of you just starting out. It was easy to use, and includes all the features that you need to launch your store. In addition, the sheer number of businesses using Shopify means that you’ll have an extremely large community of users behind you to help. That being said, each of these platforms has its own strengths and weaknesses, so the best fit for you will depend on your store. Shopify, BigCommerce, and Volusion all have free trials, so it wouldn’t be a bad idea to try them all out and see which one you like best. Coming from someone who had no prior experience with eCommerce, it wasn’t all that bad! In fact, it was actually quite fun. So what are you waiting for? Go out there and start your own online business!

 

Your Complete Going Live Checklist For Your Volusion Website

What To Check Before Going Live With A Volusion Website

ECommerce platforms like Volusion make it incredibly easy for anyone to build and operate their own eCommerce business. However, there are still things that a Volusion eCommerce business owner should double check before officially launching their Volusion website. This “Going Live” checklist is intended to help you stay on top of the details and have everything all squared away by the time you are ready to launch.

Link Functionality

If there is a broken link on your Volusion website, not only will your customers get a badimpression of your business, it also limits their ability to properly use the website. So prior to going live, it’s essential that you check all of the links within your website to make sure a customer can navigate through the website however they need to. Check each of your central navigation links and make sure they are going to the correct place. Then, check your header and footer links. Next, make sure all the category pages in your navigation is working properly, and that all of the products are listed under the correct category.

Information About Your Business

This is when you set up your content pages on your Volusion website that aren’t related to your products. Your customers are going to want to know more about you, and they will inevitably have questions they want to be answered. Content pages provide areas where customers can easily find the information they are looking for. There are four essential content pages to giving the customer adequate information about your business. First, your “About” page where you let the customer know who you are and the mission and values of your business. Second, your “Terms and Conditions” page, which should be easy for the customer to find and understand. Third, you need to adequately explain your shipping and return policy. Without making this easily known on your Volusion website, you can run into a lot of problems with unhappy customers in the long run. If your return policy is easy to find and easy to understand, customers will be happier with your service. Finally, the fourth content page you should add is your contact information. Double check to make sure that all of your contact information is correct so that customers can actually reach you.

Test Your Orders

If any functions relating to ordering products aren’t working, then your Volusion website becomes pointless. And if these functions aren’t working, you also won’t be making a profit. That’s why it’s imperative that you put these functions through extensive testing before going live with your Volusion website. Make a test purchase with each of the different payment options you are providing, and look over the order confirmation page you get for each respective payment option. Double check your shipping rates for the products and make sure that they are added correctly, and make sure that the tax calculator is working properly. Find out whether there are any inconsistencies or issues and fix them before your site goes live. Another important tip is to test your ordering ability on all the major web browsers to make sure each payment options works on each web browser.

Email Functionality

Customers rely on their email to get information about updated products as well as their order and shipping information. So it is critical that you make sure email is setup within your Volusion website and that it is working properly. Go into the “order confirmation” and “order shipped” email templates and make sure that they are all customized to your brand and your eCommerce business. You don’t want to give your customers any incorrect information about your shipping policies, so double check that all the information is correct (including contact information).

SEO Setup

Start working on your SEO and analytics before you’ve even launched your site. A great tool to help you out is the Google Analytics app so that you can view all your SEO data from the moment you hit the go button. Double check all of your page titles and also your meta descriptions to make sure they are clean, concise, grammatically correct, and also unique for each one.

General Maintenance

At this point, the biggest job left for your Volusion website is to double check your spelling and grammar throughout any and all content to make sure you don’t have any spelling or grammatical errors. This doesn’t just include product descriptions and content pages, you also need to check any buttons or headings or any text on your website. Double check that it is not only spelled correctly but that it is formatted to your liking. Another final job is to test your eCommerce store in all the major web browsers. There can sometimes be variation with how a web page appears on a particular browser, so determine if there are any issues and find a solution.

Now you are all set to go live with your Volusion website! Need help from an eCommerce platform developer before going live with your Volusion store? Email info@geniusecommerce.com for a professional recommendation!

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