Designing a new website for eCommerce can be confusing. There’s so much to consider in the design and development, especially when it impacts the future of your eCommerce business. As a Magento user, you want to make sure you get the most out of the platform you are choosing.

At Genius eCommerce, we are here to help. We know the ins and outs of Magento and how to use the platform. We also know how important it is to get the most out of the platform you are using for eCommerce and can help you do that with your Magento store. This is who we are and what we do!

Today we will review some tips and aspects to a design that are important to improving your Magento website.

Put Consideration in the Theme – Before you even get started with putting together the store, you want to make sure you are choosing the right theme. You will want to choose a theme by considering how much work is needed to customize it and what the cost will be. Your theme should fit your needs, be functional, be customizable, current, and responsive.

Use Your Theme’s Features – Once you choose your theme, you should get more informed on your theme so you can appropriately take advantage of the features that come with it. Knowing what options you have when it comes to the design can give you more freedom and flexibility in getting the most out of your theme.

Highlight the Important Information – Your information needs to be organized neatly and visible throughout the website so customers never have to go far to find it. Things like an email address, phone number, and other contact information should always be visible. You should also have information like a shipping policy, return policy, privacy policy and other frequently asked questions available easily from navigation so that people can get there in just seconds. Other information or links that can appear in the header of a website include social media icons, checkout, and a newsletter sign up.

Navigation – When it comes to designing a website on Magento, having crisp and clean navigation is essential. Your customers will want to be able to quickly find what they are looking for and browse between pages. Not only should the navigation from one page to another be easy, but you should also consider how your products are placed throughout the site and presented. The easier you can make it for your customers, the better.

Images – One of the best ways to make a design better is to add high-quality images that can draw customers in and get their attention. Don’t be cheap here. Not only do you want the images to be high in quality, but make them original and use photos of the actual product, not just stock photos. It gives your website more credibility when customers are able to see the product that you will be selling and shipping to them as opposed to a generic image of the product. It’s a professional look and feel that can take your website and put it over the top.

Now that you know about maximizing your design in Magento, start to put these tips into action. Did you find these tips helpful? Check out the Genius eCommerce blog for more tips, updates, trends and more in eCommerce.