Pay-per-click ads are one of the oldest and most reliable forms of digital marketing online, but you may be wondering if they are still effective after all this time.
Below we will be looking at 5 reasons why you still might want to invest in eCommerce PPC advertising if you are serious about growing your business. PPC ads give store owners a great deal of freedom and control over the direction they want to go in when it comes to finding success online.
5 Reasons to Start an eCommerce PPC Campaign
Whether you are interested in dominating the top of the Google search results or just want another way to connect with customers and display your most important products, there are plenty of reasons why pay-per-click ads are still one of the most effective marketing tactics at present.
However, the eCommerce digital marketing space has evolved significantly, especially in the past few years. With innovations like Google Shopping ads, complex targeting and remarketing tools, social media advertising, and a wide range of other factors to consider, it’s hard to know exactly which avenue of marketing to focus on or whether or not you are investing your time and money properly.
For PPC specifically, you will find that with a carefully formulated campaign strategy, you can still achieve incredible results. While the tools have changed somewhat and the expectations from shoppers are higher than ever, the fundamental benefits of eCommerce PPC remain the same, some of which we will highlight here.
1. Nearly Immediate Results
One of the first important benefits of running paid ad campaigns is that you can get relatively fast results, especially compared to other forms of digital marketing.
It can take months for an SEO campaign to produce fruit, and building a fanbase on social media takes time as well. PPC on the other hand is lightning fast in comparison. Once you create the parameters of the campaign and actually build the ad, you can turn on the traffic and start collecting data almost instantly.
For eCommerce merchants looking for a quick way to generate traffic and sales, eCommerce PPC advertising still stands as one of the most surefire methods out there.
2. You Can Track Everything
Another reason why PPC campaigns are worth investing in is the unprecedented degree of tracking that can be performed through them. If you are interested in learning more about your users, the performance of your website, how well your sales funnels are performing, or anything else in regards to how users are finding your website and purchasing products, a pay-per-click campaign is basically a must.
Over the years, these different tracking tools that Google and other platforms offer have only gotten more in-depth and useful. We’re at the point now where a savvy digital marketing specialist can pinpoint exactly how a user found your website and exactly when they made a purchase, even if they left and came back to your website days later and made a purchase by phone. So long as the right tracking has been set up beforehand, you can gain an incredible amount of information during the course of a campaign that can help you refine your strategy and maximize your budget.
3. Flexible Form of Advertising
There’s also the volatility of the market to consider when it comes to operating an eCommerce store. PPC advertising gives you the ability to remain flexible and adapt to market trends and buyer behavior. You can also implement new advertising strategies on the fly based on new tools or other features added to platforms such as Google, Bing, and Amazon.
eCommerce is constantly growing, so it’s important that your marketing strategy can grow with it. Smart PPC strategies that can shift in a different direction as needed enable you to take advantage of new information and opportunities as they arise.
4. Improve Brand Awareness
Another important thing to consider for your eCommerce business is how to grow your brand, and this is something paid search campaigns can help out with as well. A poorly managed ad campaign can actually be detrimental to your brand appeal, but if executed correctly, your ads will land with just the right audience and will actually help you build your reputation online.
5. Keep Users Coming Back
Finally, one of the best reasons to use PPC advertising in your eCommerce ventures is because it will help you acquire and retain customers.
Remarketing has taken off as one of the best tools to use in terms of user acquisition and building your online store. These features allow you to serve ads to people who have already visited your website in the past, on a wide variety of platforms.
These days, remarketing has become eerily effective, as we wonder how ads appear as we watch YouTube videos or browse through Instagram that are related to products we searched for on Google only moments ago. Remarketing tactics are proven drivers of revenue and can also help strengthen your brand image if you are managing your ads properly.
Make Your Mark With Professional eCommerce PPC Services
After reviewing this quick list of benefits, it should be clear that PPC advertising is still one of the best forms of marketing for eCommerce sites. Regardless of which niche you are in or how big or small your store is, you can use paid ads to send traffic to your most important landing pages and products, grow your brand image, and simply strengthen your business overall.
To ensure the success of your ad campaigns, it is important to hire a capable eCommerce PPC company that understands the market and that knows how to bid on keywords effectively, craft clickable ad copy, and that is skilled in matters of remarketing as well.
Our Genius eCommerce® team matches those needs perfectly, and can work with you to generate incredible results for your store. Contact us for more details if you are interested in running a PPC ad campaign that will help you outbid the competition.
