The cryptocurrency market has been exploding in popularity in recent months, with hundreds of different blockchains, tokens, lending protocols, NFT marketplaces, and crypto games hitting the scene.
The question is, how do you stand out against the competition in this space? Cryptocurrency SEO is necessary if you want to get more eyes on your crypto products, whether it’s a hot new DeFi platform, a blockchain startup, or meme coin.
This guide will cover everything you need to know to get started with SEO for crypto, whether you are just starting off in this space or are a long-time digital marketer who simply is new to blockchain technology.
Why is SEO For Cryptocurrency Needed?
Due to the nature of the crypto landscape, most marketers in this space tend to rely on social media hype and paid advertising to promote their offerings. While these techniques can be effective, they are short-term solutions at best.
When it comes to digital marketing that will build a strong foundation for your website or app, search engine optimization is typically necessary. You need to create valuable content that fulfills user search intent, while building a strong backlink profile and making sure your site is technically sound as well.
These things don’t often happen on their own. In fact, when you search for crypto products and services on Google, very few actual tokens and apps appear in the search results. This is mainly due to the fact that most of these websites are poorly optimized from an SEO standpoint.
While paid advertising can help, you ultimately want to be able to beat out the competition from an organic perspective. Crypto marketing is more than running giveaways and paying influencers to shill your products. If you are thinking about creating a lasting project that survives through the next bear market and beyond, you need a solid SEO strategy, something much more substantial than what is considered the norm in this space.
Let’s say you are creating a new and exciting NFT project on Immutable X. Rather than relying on people who already know the name of your project from social media, wouldn’t it be incredible if you could attract new investors through Google for search terms like “best new NFT project?”
This is how you stand out from the crowd in crypto.
Creating a Crypto Project With Staying Power
Crypto is full of half-baked projects, fly-by-night scams, and weak products. However, there are also plenty of innovators that are serious about Web 3.0 and who are trying to create truly valuable products with blockchain technology.
To consider yourself a long-term, serious crypto project, you need a website that is actually findable on Google. The market is already becoming saturated, with thousands of projects vying for attention on Reddit, Twitter, and elsewhere across the web. Digital currency is projected to be the backbone of the Internet in the not too distant future, which means that you need to open up as many viable marketing channels as possible.
From the outset, you need a viable product. This can be anything from a new token to a niche exchange platform, a new wallet service for an upcoming blockchain, or a game. The great thing about this space is that there is still an incredible amount of opportunity for successful projects, so as long as you research your target audience and nail down the specifics in terms of what they are looking for, you can create a viable product.
Building a proactive and engaged community is the next step. Crypto and blockchain as a whole are community-driven because most of the space is decentralized. This means that the power and the value are primarily driven by the consumers of the product, not its creators. While in most cases it’s the developers’ responsibility to build a viable product and market it correctly, it’s the community that will sustain the project and push it toward success.
However, how do you actually build this community? Social media is effective, but only has so much reach. New investors are likely to come from elsewhere, such as Google. This is where cryptocurrency SEO becomes a must if you want to build a lasting product.
Fundamentals of SEO For Crypto Websites
Whether you are creating a blog, an eCommerce website, or a crypto dapp, the core aspects of SEO don’t change all that much.
You still need to start by performing keyword research that can help you uncover valuable long tail keywords related to your industry. Then, based on those keywords, you need to build or identify target pages on your website and proceed with content creation that is informative and valuable to your audience.
In the background, you must ensure that your website or app is audited for technical issues and that you are also link-building. While the strategy and approach might change, the SEO best practices don’t.
Blockchain SEO is very strategy-dependent. You have to correctly identify your niche and put yourself in the shoes of your target audience. What is your unique value proposition in the world of cryptocurrencies? What do you do differently than everyone else and what is your special selling point?
Determine the role that your token, project, game, or app plays and then craft your crypto keywords around this need in order to potentially draw in the most high-quality traffic.
The key components of a well-managed SEO campaign are:
- Relevant keywords that are within your ability to rank for.
- A carefully constructed content strategy that provides users with the specific information they need in order to satisfy search intent.
- Quality backlinks
- A website that performs well
You can certainly get more granular, but these are the basics you will need to take into account if you want to rank.
Important Cryptocurrency SEO Tips
When developing and implementing a crypto SEO strategy, there are a few tips you will want to keep in mind so that you can build authority and actually find success. It’s important to keep in mind that like any other aspect of digital marketing, you never want to just perform SEO enhancements for the sake of doing so.
Everything should fall under the scope of a carefully laid out strategy that revolves around the keywords you want to rank for.
- Before diving into your keyword research, get a professional SEO audit. This will help you determine your pain points and will also provide a helpful framework from which to begin.
- All cryptocurrency-related websites should be easy to navigate, easy to use, and should have plenty of information for the users to understand exactly how to obtain your token, interact with the protocol, play the game, etc. This includes links to your token contracts, KYC instructions (if applicable), links to audits that have been performed, and a robust FAQ page or section. Social proof in the form of social links and community content will also go a long way here.
- Each of your blogs should answer questions that your users are asking, based around a particular keyword that you are targeting.
- Pay attention to H1s, H2s, meta titles, and other on-page SEO fundamentals. These should include relevant keywords and key phrases, while also being informative for the user.
- Invest in quality backlinks. It’s unlikely that your website will rank well if it lacks any authority.
- Images used throughout the site should include alt-tags for user and crawler convenience.
- Your cryptocurrency SEO strategy should focus on your site becoming the best in the space. This might be fleshing your crypto website out beyond what you originally envisioned in order to capture more traffic and fulfill a wider scope of search intent. Don’t be afraid to create more landing pages with long-form SEO-optimized content that will help increase the likelihood of Google taking notice of your site. You should have at least 12 core target pages, each fulfilling the search intent of a different keyword.
By following these tips and executing on the fundamentals, you have a great chance of building a website that will actually rank well on Google, which is going to be crucial for the future of building successful crypto businesses and protocols.
The Best Crypto SEO Services
It’s no secret that there’s a lot to think about when it comes to SEO. As competition heats up in every area of crypto, you need to be prepared with a full-scale marketing strategy that is flexible and aggressive.
Of course, actually implementing such a strategy is easier said than done.
This is why you may want to consider hiring a cryptocurrency marketing agency that can draw up a strategy for you and perform all of the necessary work as well. Rather than get lost trying to build a cryptocurrency business and manage a marketing campaign, it may be in your best interest to work with an SEO agency that specializes in eCommerce and digital currencies.
Here at Genius eCommerce®, we offer fully customized SEO packages for business owners in the digital space. Spanning the entire world of eCommerce, our marketing experts know how to promote cryptocurrency projects just like yours and see them through to success.
We’ve already covered why cryptocurrency SEO is going to be a must in the coming years. The market is already getting crowded and mass adoption hasn’t even started. Imagine when we’re all using crypto apps to pay for groceries, watch movies, obtain mortgages, and play our favorite video games? This will be a crypto boom unlike anything we’ve seen yet, but the downside is that if you aren’t working with a knowledgeable marketing agency, your project could get lost.
If you are interested in promoting your crypto token, app, game, or anything else, get in touch with our team of SEO gurus by calling us up at 888.982.8269. We will discuss your needs at length and map out a custom SEO package for you that will ensure your crypto project makes it.