Shopify is one of the most popular e-commerce sites out there and it’s easy to see why when you finally check out all of the site’s useful tools and how easy it is to set up your shop. Here is a comprehensive guide on how to really make your Shopify store stand out, from setting it up to using the best Shopify SEO services.
Benefits of using Shopify
- User-friendly interface: Shopify’s interface is designed to be easy to use, even for those with little technical experience. This makes it a great option for small business owners and entrepreneurs who may not have a lot of web development experience.
- Customizable designs: Shopify offers a wide range of customizable design templates, allowing you to create a unique look and feel for your store. This gives you the ability to create a custom branded online store that stand out from the competition.
- Secure and reliable: Shopify provides a secure and reliable platform for your online store, with robust security features that protect your store and customer data.
- SEO friendly: Shopify is SEO friendly and can help your store rank higher in search results by using tags, meta descriptions, and clean URLs.
- Multiple Sales Channel integration: Shopify can integrate with multiple sales channels, such as Facebook, Instagram, Amazon, and more. This allows you to expand your reach and reach new customers where they already are.
- Mobile-responsive designs: Shopify stores are mobile-responsive which makes them easy to navigate on any device. This is important because more than half of all e-commerce traffic comes from mobile devices.
- Integrations: Shopify integrates with various apps which can add extra functionality to your store like adding email marketing, analytics and more.
- Efficient order management: Shopify offers easy order management and tracking features, making it simple to keep track of your inventory and process customer orders.
- 24/7 customer support: Shopify provides 24/7 customer support, including a wealth of online resources such as tutorials, FAQs, and forums. This can be very useful in case of any issue or question you may have while running your store.
- Affordability: Shopify is a cost-effective solution for creating an online store, with flexible pricing plans that can accommodate businesses of any size and budget.
How to set up a store on Shopify
Setting up a Shopify store involves several steps. Here is a general overview of how to do it:
- Sign up for a Shopify account: Go to shopify.com and click on “Start free trial” to create an account. You will be prompted to enter your email address and password, as well as some basic information about your business.
- Choose a theme: Once you have an account, you can choose a theme for your store. Shopify has a wide variety of free and paid themes to choose from, which can be customized to fit your brand and style.
- Customize your theme: After you have chosen a theme, you can begin customizing it. This includes things like adding your logo, adjusting colors and fonts, and setting up the layout of your store.
- Add products: Next, you will need to add products to your store. You can do this by creating product listings and filling in information like the product name, description, pricing, and images.
- Set up payment and shipping options: To process payments and shipping, you’ll need to set up payment and shipping options in the Shopify settings. Shopify supports a wide variety of payment options, including credit card, PayPal, and Apple Pay.
- Configure Tax: you can configure your tax settings based on your location and the requirement of your business.
- Publish your store: Once you have completed these steps, your store is ready to go live. You can click the “Launch website” button in your Shopify admin to make your store visible to the public.
- Promote Your Store : By promoting your store through social media, email marketing, Ad campaign and other means, you can attract more customers and increase sales.
How to make your Shopify store stand out
Making your Shopify store stand out from the competition is important in order to attract and retain customers. Here are a few tips on how to do this:
Use high-quality images: The use of high-quality images is essential to showcase your products and make them stand out. Customers want to see what they are buying and good quality images can greatly improve your chances of making a sale.
Optimize your product descriptions: Make sure your product descriptions are clear, concise, and provide all the information customers need to make an informed purchase. Use keywords that customers might use when searching for products like yours and add some storytelling to the product
Create engaging content: Create interesting blog posts and engaging social media content that aligns with your brand and appeals to your target market. This can help establish your brand as a thought leader in your industry and encourage customers to return to your store.
Leverage customer reviews: Encourage customers to leave reviews on your products. Positive reviews can be a great way to build trust with potential customers and can also improve your store’s search engine rankings.
Personalize your store: Personalization can be a powerful tool in making your store stand out. Use the information you have about customers to make personalized product recommendations, send targeted email campaigns and create personalized landing pages.
Use a unique design: Having a unique design helps to differentiate your store from other online stores, and also helps to build your brand identity. Create a unique color scheme, font and use design elements that are not commonly used in other stores.
Implement marketing automation: Automation can help you increase sales, improve customer engagement and increase store loyalty. Consider using automated tools for email marketing, social media campaigns, and other marketing initiatives.
Build a community: Building a community around your store can be a great way to increase customer loyalty and create a sense of belonging. You can build your community by having an active social media presence and by actively engaging with your customers. Social media marketing and creating an email list are some of the most effective ways of doing this, but it pays to think outside the box!
By implementing these tips, you can take your Shopify store to the next level and set yourself apart from the competition. However, keep in mind that building a successful online store takes time and continuous effort.
Implement Shopify SEO
Another way to make your Shopify store stand out is by using the best Shopify SEO services. Genius Ecommerce has a dedicated team of Shopify SEO experts who will work with you on creating a specific SEO plan based on your store’s products, story, needs, and goals.
With the right SEO optimization, your Shopify store will stand out from the rest, show up on Google searches more prominently, and create conversions and returning customers. Our SEO team will help with technical SEO optimization, keywords, backlink implementation, SEO content, and overall site quality.
We will start with an SEO audit, using comprehensive measures to figure out exactly what your store needs to stand out and instantly improve. This is a step that many websites often miss but we will make sure it’s done thoroughly and with your specific needs in mind.