When putting together a new website, including a contact page seems like common sense. Of course, you want to provide your information, it’s necessary for potential customers to be able to reach you.
But how much does a contact page really work? It feels like it can easily be ignored so many times.
There are ways that you can turn your contact page into a landing page so people want to reach out to you with questions and work with you to find the products they want. Today, we’ll review some of the ways you can create an effective contact page.
Easy Navigation – One of the most important things is to simply get website visitors to the contact page. So, make it easy. Give users a way to get to your contact page in the main navigation bar and in the footer of every website page so there is always a path to contact information. There’s no sense in having a contact page if no one can find it.
Make it Welcoming – Obviously having a contact page is meant to give website visitors a way to contact you whether by phone, email, or a contact form that can be filled out on the page. But, how easy is it really for visitors to contact you once they are on the contact page? Do they have to go through a number of steps just to get information to you? Users like for things to be easy and not consume too much of their time. The harder you make it for customers to contact you, the more you are essentially saying that you don’t welcome questions, comments, or concerns. Make the copy on your contact page genuine and welcoming and let them know how much you actually want to hear from them or get feedback from them.
Be Relevant – Many web pages include an email address and a form that allows customers to fill out some basic information and have it sent to your email. But you should not limit information to just those contact options. If you have a business phone number, include it. If you have a physical store address in addition to your online store, use a map to show where you are located for locals to visit for purchases. Social media information is also valuable on a contact page. Other relevant information includes additional email addresses for different departments or employees, business hours for a physical store, or contact hours for customer service teams.
Call to Action – The obvious goal of the contact page is for people to fill out a form to contact you. However, not everyone will visit the page and take the time to fill out the information. Instead of just hoping that customers will fill out the form, include additional calls to action to try to prompt different responses. Have customers sign up for a newsletter, view products that are on sale or specials, or follow your social media accounts.
Brand Representation – If you have a brand that is strong and reflects your business, bring that into the elements of your contact page. A contact page can easily become boring with copy that is very basic and dry. Brighten things up by keeping the voice and color scheme the same throughout the website, including the contact page.
Did you find these tips for improving your contact page helpful? Want to keep learning more about what you can do to get the most out of your eCommerce website? Stay with Genius eCommerce for more tips, tricks, updates, and trends to keep you informed on the latest in eCommerce. This is who we are and what we do! Follow the Genius eCommerce blog for the latest.
