Whether you are trying to harness the power of paid advertising or if you are trying to appear higher in the popular search engines in order to get more organic traffic, you are likely going to need the help of a skilled digital marketing agency.

For Shopify store owners that are in the process of growing their business, marketing can be the deciding factor as to whether or not you will succeed. A Shopify marketing agency that knows the platform and that has a long history of running effective marketing campaigns can help you over that hump and get you the results you are looking for.

How do you know what kind of agency to hire for the job, though? There are hundreds of companies out there all claiming to be the best when it comes to promoting eCommerce stores and helping them get on page one and make tons of money with PPC.

We’ve put this short guide together with information on what great agency partners offer in terms of services, as well as general tips on how to approach your Shopify SEO and pay-per-click ads. Getting this area of your business right is crucial if you want to stay ahead of the competition.

What Does a Shopify Marketing Agency Do?

If you have never hired a Shopify agency or worked with one in any capacity before, you may be a bit foggy on what the purpose of one is or if they actually provide any real benefit.

The main purpose of a Shopify marketing agency is to help you build a strategy that works for your business specifically, while taking care of a wide variety of different technical tasks related to SEO and PPC. A qualified marketing company will also create high-quality content under the scope of the campaign they build, including blog content and ad copy.

Even if you happen to have a strong marketing background in your own right, it’s not logical or feasible in most cases to manage your own marketing. This is not only due to the extremely technical nature of some of the tasks but simply the manpower needed in order to manage an effective marketing campaign. A team of Shopify experts would be able to help you with keyword research, interlinking strategies, consistent blog content, remarketing techniques, pixel installation, and backlinking.

This is just skimming the surface, of course. There are a litany of factors to consider when it comes to effective digital marketing in the eCommerce space, which is one reason why serious store owners are turning to agencies more and more in order to manage all of their digital marketing needs. This also includes important aspects of growing a business including email marketing and social media marketing. A full-scale digital marketing agency for Shopify stores will cover all of these different areas, taking them off your plate and managing them through the lens of a carefully laid out campaign that is customized to your store’s needs.

What Determines if a Marketing Agency is Reliable?

Now that you have a better idea as to how important a marketing agency really is for your eCommerce business, the next step is to actually figure out which agency to place your faith in.

Marketing is by nature a rather subjective field. Of course, you can chart success through metrics like traffic and sales, but even these points are often difficult to track back directly to a particular marketing effort or technique.

It’s best to measure an agency by how willing they are to create a custom strategy for your business, how many different areas of eCommerce marketing they actually cover, and what their reputation is like. If you find an agency that focuses on custom solutions that cover the whole field of eCommerce digital marketing, and if the company in question has a stellar reputation, you can feel pretty comfortable about hiring them.

It’s important not to get too caught up in vanity metrics when you first invest in your Shopify marketing. If an agency makes claims like they can automatically guarantee you a top spot in Google or quadruple your ROI in only a few months, you should head for the hills. A reliable marketing agency is more like a strategic partner that allows you to formulate a sound digital marketing strategy that can help you to slowly grow your business and weather the ups and downs of the industry.

It also helps if the agency in question wants to kick things off with open communication and a free audit or free consultation. This is how you know they are ready for a long term relationship rather than just making a quick buck.

Finding The Perfect eCommerce Agency For Your Online Store

If you are ready to grow your Shopify store and attract more customers, you need to jump on board with a skilled Shopify marketing agency that can handle all aspects of your search engine optimizations, pay-per-click ads, social media accounts, and more.

For this degree of eCommerce marketing expertise, we’re the team you will want to work with. Genius eCommerce specializes in all aspects of digital marketing for online stores, and as Shopify partners, we are able to deliver incredible results for merchants on this platform.

Don’t waste time trying to handle your own marketing when you can partner with an agency that has the capabilities to transform your brand presence and get you recognized in your niche. Call us today at 888.982.8269.