The thought of taking the leap into the eCommerce space can be a scary one if you are unfamiliar with what to do or how to get started. It’s the fear of the unknown or maybe the fear of failing that can stop you from taking the leap of faith and starting your own online business or expanding to the online space with an eCommerce store.
That’s why we’re here, to help you and give you the confidence that you need to take that leap and have help along the way! We are Genius eCommerce and we provide the tips and tricks of the trade to help you succeed.
It might seem like a daunting task to set up an online shop, but if you landed on this page, it means you at least considered the idea. I’m here to be your guide on a few reasons why you should take the leap and start your own eCommerce store.
You’re In Charge – Once you’ve found a passion, something that motivates and drives you, you want to dedicate as much time to it as you can. By starting your own eCommerce store, you are in charge. You are your own boss. People like to have control, the tangible effect of calling something their own. With your own eCommerce store, you are in control, you call the shots, and you get to feel the immediate impact.
Acquiring Customers Through Social Media – Ever have an idea or a product that you wanted to shout to the world but didn’t know how to get it out there or felt like your voice didn’t matter? Owning an eCommerce business and having that control means that you can explore ways to acquire customers and spread the word. One of the easiest ways to acquire customers is right there in the palm of your hand. Social media provides the platform for everyone to have a voice and get a message to a vast audience. Show off your products on Facebook, Twitter and Instagram and get creative. Showcase more than just the product, let your personality come through and connect with potential customers. It can be a free and easy way to win over a new customer.
Prime Real Estate for Your Online Presence – Before the online world became a news source and marketplace, the newspaper was the resource people would use for news, weather, and advertising. In newspapers, size and space was everything. The bigger the ad and the better the location, the more likely a business was to achieve success. The same goes for online advertising and establishing a presence. Size doesn’t matter as much, but your reach and location certainly do. Make your online store global to reach an audience you may have never considered and watch how much interest you can draw to your products by being available internationally. You can even take your online presence and turn it into a pop-up store at flea markets or in a notable public space for a limited time to put a face to your business and sell your products in person.
Distribution Made Easy – The excitement that comes from having an eCommerce store is the tangible results you get to experience. In running your own store, you get to keep track of the inventory, maybe even housing the product in your own home. You get to package and ship the product, carefully crafting the package that will go to your customer. You get to plan everything from the presence online to what happens once a customer purchases and a product is shipped.
Use Funding Resources – Taking the leap to start an online business can be challenging and there are steps you need to take before you can just dive in. You need to have enough capital to launch. But how do you obtain the funds needed to start? Many online businesses started as an idea and a funding project. Entrepreneurs have used KickStarter and Indiegogo to raise funds to get a business off the ground and up and running before becoming major players in the online space. The best way to get started is to simply get to know these funding platforms and consult with family and friends about the ideas you have and see what kind of interest there is.
The idea is there, you just need the courage and confidence in yourself, in your ideas, and in your products to take the leap for good. Are you already convinced and looking to get started? Start considering which eCommerce platform you want to use for your online store and look into getting a website design created and development started with user experience in mind.
With Genius eCommerce, there is no reason to be worried about the unknown. We stay up to date on eCommerce trends and provide tips to help people like you, looking to get started in the eCommerce space or stay on the path to success. Continue reading our blog for more ideas, tips, tricks and updates.