BigCommerce and Your WordPress Site

WordPress is an amazing option for businesses that are just starting out with their online presence. The WooCommerce plugin allows businesses to easily add eCommerce functionality to WordPress websites. Since late 2018, there has been a new option for WordPress users to dip their toes into the eCommerce world. Businesses no longer have to choose between WordPress’ flexible platform and BigCommerce’s proven eCommerce engine. For WordPress-based entrepreneurs wondering if they should consider adding BigCommerce to their site, here are some factors to consider.

Your Content and Your Commerce

If you have a well-established WordPress site, you undoubtedly have built a network of content related to your business. While migrating that information to a new platform is possible, it is a time consuming and sometimes risky procedure. If you have dedicated time to building your brand through WordPress, the BigCommerce plugin is a great way to add the checkout options your business needs. 

Increasing Your Scalability

If your business is growing, adding BigCommerce’s functionality is a great option. As you start to do more business on your site, the increased activity can drag down your page’s performance. Letting BigCommerce handle the eCommerce side of your business will leave your content pages running smoothly as your user interactions grow. You get all of the advantages of your WordPress site and BigCommerce’s powerful eCommerce platform. 

More eCommerce Options

Choosing BigCommerce for your WordPress site means WordPress developers can quickly add a huge array of eCommerce options to your site. For example, with the BigCommerce plugin, you have access to 65 payment gateways and seamless access to all major global carriers for your shipping needs. Shopping carts developed through this BigCommerce platform can easily integrate sales and discount codes from your website and make the user experience quick and easy. You can also use this BigCommerce plugin to expand your business’ sales across multiple popular platforms like Facebook, Amazon, and eBay.

Additional Security 

Adding BigCommerce to your WordPress site means that you can use their secure checkout service. Working with BigCommerce means that your checkout process is PCI secure out of the box. You will not have to worry about securing your customer data as your business expands. 

 

If you feel like your business is growing beyond your WordPress’ sites current capabilities, adding BigCommerce’s plugin might just be the perfect way to handle your checkout process. If you’re not ready to move off your established site, but you need to broaden your eCommerce horizons, this plug-in is a perfect way to get the best of both worlds. 

Here at Genius eCommerce, we are dedicated to helping your eCommerce business succeed. To stay up to date on the latest eCommerce news and tips, check back in with us for regular updates.

 

Apps That Can Enhance Your BigCommerce Marketing

If you have an eCommerce store with BigCommerce, you know that it is one of the leading platforms in eCommerce for a reason. In addition to having great website designs and well-developed websites that load quickly and are responsive, there are a lot of tools within the BigCommerce platform that can make marketing that much easier.

BigCommerce offers a number of apps that can enhance your marketing and make your shopping experience that much better for users.

Today, Genius eCommerce will look into the details about some of these apps. Here at Genius eCommerce, we put the focus on staying up to date on eCommerce tips, tricks, and trends so you can get the most out of your eCommerce experience. Here are five apps that you should consider for your BigCommerce store.

Klaviyo – If you are looking to step things up in email marketing, Klaviyo is a great way to take your data and turn it into meaningful analytics so you can use them to your advantage. Through this app, you can customize email marketing content or use one of Klaviyo’s many automated templates. By integrating Klaviyo with BigCommerce, your data will be transformed so you get an understanding of what your customers are looking for based on previous browsing, purchases, campaign engagement, and other shopping patterns.

klaviyo bigcommerce

Nextopia – Your eCommerce store will not get far if the products aren’t presented in a way that encourages visitors to become customers. That’s where Nextopia can help. Nextopia creates solutions that help customers search for products to help increase conversions. The advanced settings of Nextopia will allow customers to search for products and produce accurate results, including providing suggestions for personalized items. Products can be sorted by color, price and many other attributes, making it even easier for customers to find what they want.

nextopia bigcommerce

Yotpo – Customer reviews are important to the success of a business. People are especially receptive to what previous customers have to say about a business and that plays a big part in the decision-making process for a new, prospective customer. With Yotpo, you can make it easy for customers to leave a review and easy for you to stay on top of these reviews. Yotpo works by sending an email to a buyer and asking for a review. Yotpo can also allow for integration from social media to gather reviews all in one place. This helps increase your brand’s credibility, to have a number of reviews, and Yotpo takes a lot of the leg work out and lets you gather reviews as you successfully run your business.

yotpo bigcommerce

ShipperHQ – Shipping is usually the last step of completing a sale, but it can be one of the most challenging for everything that goes into it. Managing shipping rates and keeping everything organized for yourself just adds to the challenges. With the ShipperHQ app, you can easily find rates with a rate calculator engine so you hold control over shipping costs.

Rewind – What do you do when you are typing something and make a mistake? You hit undo and correct it. The Rewind app can do the same thing, only for your BigCommerce store. With one click, you can back up your store’s data and everything within it from product details to customer information and more. It’s the best way to back up your store in the event that something goes wrong so you don’t have to sacrifice time picking up the pieces.

These apps all have their benefits to rounding out your BigCommerce store into a great website with quality user experience. Using these apps can alleviate some of the setup work and allow you to focus on the operation of the store, which we know is what you would rather do.

That is why Genius eCommerce is here to help. We are here to help you stay ahead in the game. It’s who we are and what we do!

For more updates, tips, tricks, and trends in eCommerce, keep reading the Genius eCommerce blog.

BigCommerce vs. Shopify: Choosing the Right eCommerce Store for You

Which eCommerce platform is right for you? There is no correct answer, it all depends on your unique, individual needs. But before you commit to an eCommerce platform, you want to make sure you are choosing the best option.

BigCommerce and Shopify are the two leading eCommerce platforms in the industry. Both platforms offer complete eCommerce solutions, customization of your store and management services. However, both platforms do have their differences, which is why you should take into consideration the features of each platform before choosing one to start your eCommerce store.

We’ve put together a comparison of the two platforms, their features and more:

Shopify puts the focus on the design of your eCommerce store, offering a great user experience and a diverse amount of themes to choose from within their library. Shopify’s user experience is very similar to WordPress, good for users who have used web-based tools in the past.

Users can also build stores around custom themes by piecing together Shopify’s themes or using a free theme within the platform. There are also premium themes available for purchase. Many of Shopify’s themes are created by third-party designers, giving the platform a strong ecosystem of designers and developers.

Shopify comes with the essential tools for managing an eCommerce store, including the ability to manage inventory, set pricing and taxes, customize shipping settings and showcase specific products. There are also additional features that will deepen marketing functions, SEO, and analytics tools. All of these features are available through the Shopify App Store, home to more than 500 apps to help add additional functions to any store.

BigCommerce, however, also puts an emphasis on store design with their platform. BigCommerce is a slightly newer platform – launched in 2009 as compared to Shopify which launched in 2006 – and has taken a more unique approach to the user experience within their platform. While Shopify is based on many of the web tools that users are typically familiar with, BigCommerce expands on this by adding more customization to basic tasks. For example, a user may have to go through a more detailed process to add a product to their store, but this process will include additional advanced options for users who want more detail and customization. One example of this more detailed customization is adding multiple, different images that change when customers select specific options.

Like Shopify, BigCommerce has an extensive theme library with free and premium options. While BigCommerce does not have as many themes as Shopify, the quality of the themes stands out and include the capabilities of responsive design and mobile browsing.

BigCommerce’s customization features stand out over Shopify’s more standard theme setup. Additional features with BigCommerce themes include built-in shipping quotes, gift certificates, product reviews and basic email marketing tools. Like Shopify, BigCommerce also has additional capabilities that can be added through an App Store; however, Shopify’s App Store is larger and provides more options.

So which platform is the better choice? Again, there is no correct answer. Both platforms have similar features and customization options to fit merchants’ needs.

If you are looking for a platform that has a great support system built around designers and developers, Shopify is probably the choice for you. With a greater range of themes, apps and a team of designers and developers, Shopify also has a simpler user interface that makes it easy for merchants to add products and set up options.

If you are looking for more detailed customization and to be heavily involved in the fine details of your store, BigCommerce is probably the better option. BigCommerce is a newer platform with more advanced features and functionality that users can get without having to utilize an App Store. BigCommerce also has a support system of designers and developers, like Shopify, but the platform is not as mature as Shopify and puts a greater focus on coding rather than a basic user interface.

Whether you are looking for a simple user experience or more customization, both Shopify and BigCommerce are leading eCommerce platforms because of their many features, themes and support.

Looking for more information about BigCommerce, Shopify and other eCommerce platforms? Continue reading the Genius eCommerce blog for updates, trends and news.