The eCommerce marketplace is one of the most competitive landscapes in today’s environment. It’s more competitive even than a row of similar businesses selling commoditized products in a bustling square where consumers can take their pick.
The eCommerce marketplace is like that bustling square, except consumers can pick and choose between options nearly instantaneously and with the greatest of ease.
If a consumer wants a review of a specific product, it’s right at their fingertips.
If a consumer wants to compare prices for the same product from five or more different vendors, it’s also right at their fingertips, and they can have the answer in mere moments.
If a customer wants to find alternatives to that very same product – you guessed it, all of the answers they’re looking are right there at their fingertips.
These days, time and choice are in the camp of your consumers, and the online marketplace is stiff with competition. But that doesn’t mean it’s impossible to be successful in selling products or services online. In fact, that couldn’t be farther from the truth.
The factors that come together to make the online marketplace so competitive largely stem from the fact that it’s completely saturated with customers. People are increasingly turning to the internet to fulfill purchases specifically because it offers them so much convenience.
Global eCommerce sales are expected to surpass 4 trillion dollars this year. It might seem tough to get a share of that pie, but it is a very large pie, and there are definitely ways to take a share for your business.
One of the greatest ways to compete effectively is with an expert marketing strategy, and we here at Genius eCommerce specialize in solving complex eCommerce problems. A marketing strategy taking advantage of some of the best eCommerce marketing tips will have quite an impact on your business.
A successful marketing strategy will create a robust brand, speak to your target audience, cultivate loyalty and more. With some of the best eCommerce marketing tips at your disposal – tips that you’ll find outlined here – you could be well on your way to reaching the right market and differentiating your products effectively.
Create, and Strengthen, a Unique Brand for Your eCommerce Website
A unique brand that speaks to your target audience is hands down one of the strongest assets that your business can list. In short, a strong brand is critical. It represents a statement of value and provides an experience that customers can’t find elsewhere. The thing is, it takes attention and dedication to build one that is not only strong, but unique and focused.
Develop an intimate knowledge of your business. It is your business, after all. Get to know your customers. Get to know how they use your products and why. Build your brand around that relationship, and you will thank yourself in the long run.
Publish Original, Targeted Content to Your eCommerce Sites
The use of content in marketing is expected to grow significantly in the coming years. The overwhelming majority of consulted marketing professionals agree that content is one of the most effective ways to reach and engage audiences and the use of content in marketing is central to this.
Create a blog and post original, insightful content on your product and the problems it solves. For those who prefer to consume content in the form of a video, consider publishing a vlog. Consider sending emails as part of a targeted campaign. The sky’s the limit when it comes to being inventive with how you want to reach your audience.
Utilize User Generated Content, Too!
While you should offer creative, original content, sharing and promoting user-generated content is a great way to build trust with customers and get them excited about your product. Not only does it potentially save you time, but It can make you seem more authentic and more engaged with your audience, and that can go a long way. Trust is one of the strongest elements in building a successful brand. After all, if you know you need to be engaging with your audience, shouldn’t you engage them?
Personalize – Wherever You Can – to Increased Sales
Personalization is the future of marketing endeavors. Customers are increasingly expecting to be the audience for relevant advertising material and content. To offer a personalized experience, you’ll need to be in touch with your customers.
Reach out to them, ask for their feedback for improvements or reviews. Giving your customers the feeling that they are a part of the success of your business will build rapport and trust, and will positively affect your conversion rate.
The Mobile Marketing Channel Is The Future
One more thing to consider here – make sure your online store is optimized to provide a high-quality mobile experience. More and more customers are using their mobile phones and tablets to research products and make purchases. Make sure that your advertising and your marketing efforts are well adapted to the mobile landscape – if not, they will not be as effective as they might be.
We could go on, but we’d love the chance to be able to give you advice based on your unique situation (see, personalize wherever, above!). In order for us to do that we need to get to know the challenges facing your eCommerce business, and the only way we can do that is by speaking with you. If you’re interested in learning more about tackling the marketing opportunities before you and getting some more of the best eCommerce marketing tips, contact us at email@example.com.
Magento is a powerful, open-source platform that can be used to build very successful eCommerce websites. It offers a lot of options for customizability to its users, but to get the most success from the platform, it requires an in-depth knowledge of how it operates. When you’re running a business online, you have plenty on your plate as it is. If you need to ramp up your traffic and get your website in front of the eyes of more customers, you might want to consider a Magento SEO campaign, and here are some very important things to consider.
Focus On Keywords And Key Phrases
There are so many different factors at play during a professionally crafted Magento SEO campaign that it can be very difficult to focus on just one. However, perhaps nothing is as important to the success of a campaign at the keyword research that precedes it and the keyword strategy that defines it. Almost all of the following advice we offer would be impossible to use or ineffective without a keyword strategy to guide it.
A keyword strategy will help define all of the content you produce, both in the form of short and long-form consumables as part of your marketing efforts and as descriptions on your pages, page titles and more.
A Magento SEO campaign will need to begin with keyword research to understand what words consumers are using in their searches and why; what information and content they find valuable; what sites get traffic, and what keywords they are using for success.
When you have identified a list of keywords and key phrases that you will use as the foundation of much of your search engine optimization initiatives you can then progress into content product and optimizing much of the rest of your Magento website.
Create An Optimized URL Structure
One of the most basic improvements you can make to your Magento website to increase its search engine optimization is to clean up the URL structure of your site. Once you have developed a keyword strategy, developing a simple and effective URL structure can become much easier.
In practice, a team of skilled developers and designers can take a look at the overall structure of your site and help you identify areas for improvement. Generally, optimized URLs contain the right mix of keywords that are relevant to the page itself and are as short as practical. Long URLs with lots of nonsense letters and numbers tend to generate their own issues. Where they can be avoided, they should be. There’s no sense in letting something as simple as a URL hurt your Magento SEO.
Creating an effective URL structure won’t just make it easier for search engine algorithms to recognize and rank your site, but they’ll offer value to visitors as well. A URL structure that contains basic information on the contents of the page will help search engines put those pages in front of the people searching for those words in the first place. The effect is twofold.
Use The Right Default Titles: Optimize Titles And Meta Descriptions
This is another really simple way that a Magento website can miss out on a lot of potential. When something as simple as meta tags for categories or something like a title tag is hurting the optimization of your website, it’s time to fix it.
As with URL optimization, optimizing your meta titles and meta descriptions starts with the foundation of a solid keyword strategy. With respect to your titles, they should be specific, make sense, be easy to read and be relevant to the page. They should also be short – in fact, they should be as short as is practical. This will once again prove value to the search engine evaluating it and any customers that happen to read it.
Focusing on and optimizing the meta descriptions of your pages provides plenty of opportunities to offer value to your potential customers and improve your click-through rate. Provide relevant information in the meta description for what is contained on the page into which you want the viewer to click through. It should be short, but it should also be enriched with keywords, provide some insight into the page and where possible include some sort of call to action or incentive. Once again, this is valuable to search engines that view it as well as any human eyes that read it. Don’t miss a chance to optimize these portions of your web pages.
Add A Blog Page To Your eCommerce Platform
Adding a blog page is an excellent way to provide value to your customers and to increase your Magento SEO. Make no mistake about it, if you don’t have a blog page to organize your written content and you aren’t regularly publishing, you are not giving it your all to drive visitors to your site.
As with the opportunities we’ve explored so far, regularly publishing a variety of content to a blog page on your website will offer value to visitors to your site as well as provide additional positive metrics by which search engines will rank it.
It is essential to provide written content intended for your visitors to consume for a variety of reasons. First, it gives visitors something to read that will provide relevant value and insight into the products or services you sell. The higher the quality of the content, the more likely you will be to have repeat visitors. Sessions on your pages will be longer as visitors consume your written content, which is another thing that search engines look out for and use to evaluate your site. In addition, high-quality valuable content is likely to be shared by readers, which will build backlinks to your site – another critically important process that will improve your SEO and alert search engines to your website as an authoritative source that customers trust.
Search engines will evaluate your site based on how customers interact with it, and if they are spending plenty of time reading what you have to say and sharing your links, they will rank you more highly. There are a few components to this, but the two most important are the subjective quality of the content from the perspective of a reader, and the objective value of your content based on its keyword density. Again, this goes back to the keyword strategy, but it also requires skilled and informative content production. That is another component of what goes into making a Magento SEO campaign effective.
Eliminate Duplicate Content
Speaking of creating a blog and regularly publishing high-quality content brings up the importance of eliminating duplicate content on your website. Duplicate content can take many forms and isn’t limited to anything in your blog posts, so it’s worth exploring what this means and why it’s important to get rid of it.
Duplicate content is just what it sounds like. Any content, in basically any form, that appears on your website and appears somewhere else in the exact same for. That means on and off your website. Allow us to explain.
First, you’ll want to eliminate duplicate content that appears on your website. It will make your site more navigable and won’t confuse search engines, or readers for that matter. You don’t want blog articles that say exactly the same thing, but you also don’t want to use the same image file multiple times or the same page titles, for that matter. It’s damaging to your user experience and your optimization.
But there’s more. It’s an unfortunately common practice for site operators to find information on other sites and publish it to their own, either because they appreciated the content or couldn’t come up with their own. Don’t ever do this. Not only is it plagiarism, but search engines will recognize it as duplicate content and will penalize your rankings as a result.
Along with the other benefits that an experienced team of technical experts can provide, they can make it easier for you to eliminate any duplicate content that exists on your site as well as providing you with fresh, engaging content to post.
Optimize The Internal Linking Structure Of Your Site
An optimized internal linking structure is not only critical to the manner in which visitors interact with your website and navigate it. It will also affect the rankings that search engines give to your website. Just like everything else investigated so far, the value of a well designed internal linking structure is multifaceted.
A well developed internal linking structure makes it easy for visitors to your site to find what they came for. Generally, it should only take a couple of clicks for visitors to find the product pages they came looking for in the first place. This is valuable because it will minimize the risk of users becoming frustrated or “lost” on your website. As we’ve explained previously, a website that is difficult to navigate offers a poor user experience and damages your chances at repeat visits – and your conversion rate.
At the same time that a well developed internal linking structure provides value to visitors, it also enables search engines to crawl your site structure more readily. The more logically your site progresses, the more highly search engines will rank your site. Therefore, by creating an optimized structure, you can generate higher organic traffic to your site, which has its own benefits.
External Link Building Is Important
While you don’t necessarily directly build external links, they are an important part of a Magento SEO campaign. External link building will start to develop naturally if your website offers fresh, original, informative and engaging content. As users interact with your site and consume your content, they will share it on social media or elsewhere. Any links they post that direct traffic back to your site are called backlinks and they are an invaluable resource for convincing search engines that your site is an authoritative source and most importantly, a source trusted by visitors.
Backlinks to your website are an invaluable component of an SEO campaign and are another indispensable in driving traffic to your site. Nothing says that your site is trustworthy like a reader who asks other readers to take a look at what they found on your site. Understandably, the quality of your content and the success of your content marketing will have a great impact on the backlinks you are able to generate, so that is just another way that all of these components of a Magento SEO campaign are intertwined.
Optimize Your Site For Speed
Here’s another component of an SEO campaign that sometimes takes an unfortunate backseat. Your website should be optimized for speed. As with some of the other considerations to account for during an SEO campaign, a site optimized for speed will have a few effects on the success of the initiative.
The first is that the process of optimizing your site for speed will have a positive effect on the structure of your site and eliminate any fluff that might be present on your website. Streamlining your site design for speed will make it easier for search engines to crawl your pages and analyze the navigational flow and hierarchy of your web store. The first effect here is that it will make it much easier for search engines to recognize your site as a trustworthy source and afford it the rankings you want.
The second effect that will result from optimizing your website to make it faster is that you will improve your user experience significantly. All of the changes you may have made to make your website faster will probably make it much easier for users to navigate your site and find what they were looking for. Even if the changes you made were invisible from a user level, the fact that your pages will load faster cannot be underscored enough. Most users will bounce off of a page if the load time is over three seconds. In other words, online shoppers have no tolerance for web pages that load too slowly. Optimize your site for speed and you can prevent these unfortunate circumstances.
It’s time for you to optimize your eCommerce store, and here’s why. With a free SEO audit by Genius eCommerce, you can see where your web store stands. If it’s healthy, you have nothing to lose. If you could make any improvement, any changes you make today to improve the visibility of your website online and increase its rankings will pay you back in the long term.
And not only can you get a free SEO audit from Genius eCommerce, but we can handle your entire SEO campaign as well. We have years of experience streamlining clients’ websites to help them generate more traffic and boost sales. There’s no need to wait – give us a call today at 888-982-8269 or contact us at firstname.lastname@example.org.
Take Advantage Of eCommerce SEO: Grow Traffic and Enhance User Experience
Search Engine Optimization, or SEO, can seem like an intimidating and confusing buzzword to many owners of online stores. It might seem like a mystifying collection of practices that requires rare and exquisite technological erudition to unlock. In reality, it’s a lot less lofty than that, and it can have a real impact on the organic traffic to your web store and on the quality of the user experience it offers.
Taking advantage of eCommerce SEO does require experience and a fair amount of technical expertise, but it’s far from magic. What you need if you want to bring in some of the benefits associated with eCommerce SEO is a team of professionals like those at Genius eCommerce.
Through their keyword research, statistical competitor and industry analyses, content production and web design and development, they come up with an eCommerce strategy for you to optimize your online presence and offer you more business and your users a better experience more in line with their expectations.
An Optimized Site Will Be More Visible
The first benefit that an optimized site will offer your business is that it will be more visible to online users, and the ultimate result is higher organic traffic to your site. Through a combination of content product and link building, optimizing category pages, headers and tags, an in-depth look at the layout and design of your website and if necessary repositioning efforts, the team at Genius eCommerce can revamp your website to make it optimized to drive organic traffic
What this means for you is that your ranking on search engine results pages will steadily grow over time, making it easier for potential customers to find your site and thus your products or services. When more potential customers can find your business based on an organic search using targeted keywords, it gives you a much higher chance for conversion and will have a net positive effect on the growth of your online business.
An Optimized Site Will Be Faster
Oftentimes a part of an SEO project involves the removal of duplicate content and pages from your website and efforts to make your site more crawlable. In these ways and others, your website will experience a shift in load times to make it much faster. The intended effect is to improve your search rankings, but a faster site has much more value than just being more agreeable to search engine algorithms.
A fast website will have a serious impact on how customers view your company as a trustworthy and reliable source of information. Not only will they view your site more favorably, but they’ll be less likely to bounce right out of your site out of frustration. Since visitors to your site need to stay on your site to be customers anyway, this is a win-win situation that results from an eCommerce SEO project.
An Optimized Site Will Get Visitors In Front Of What They Want
An optimized site won’t just be faster, it will get visitors – potential customers – in front of what they want much faster as well. The sooner visitors can find what they’re looking for, the sooner they can become customers.
Having optimizing search capabilities is another component of advanced user experience and it will also help with conversion rates, but this is concept is even more basic. Since an optimized website will be ranked more highly by search engines and thus be more visible to the denizens of the web, it will put clients in front of what they want much more naturally.
For example, an effective keyword strategy will link up clients with your website based on what they were looking for in the first place. Customers will treat the organic search results much more favorably and will be more likely to engage with your site.
Quality Content Can Result In Link Sharing
The production of quality content is the cornerstone of an effective eCommerce SEO campaign. Not only does quality content strengthen your brand image and awareness of your products, but it can also be particularly valuable to your readers – here’s how.
When visitors to your website read your content and are interested, entertained or informed by what they’ve read, they’re much more likely to share it. Sharing your content builds links back to your website pointing to you as a valuable source that people should look to. It’s one of the best ways, if not the best way, to engage customers.
An effective eCommerce SEO campaign can have all of these benefits for your organization, but it is likely to have many more, and all with the end results of getting more potential customers involved and engaged with your online store. All it takes is to partner with the right organization, with the right skills and experience to put together an unstoppable SEO campaign to get you those results, and we here at Genius eCommerce have the grit and the experience to help you make those gains. If more traffic to your online store is something you’re not entirely against, visit our site or contact us at email@example.com.
For many eCommerce business owners, SEO seems like a complicated endeavor. You are told to be patient with the results. You are told that it takes extensive research. You are told about the importance of search engine optimization and the things you should update for better optimization.
As complicated as it seems, SEO is not a hopeless endeavor. It’s quite the opposite in fact. You know that you want to improve your SEO rankings, but just need the guidance to take the best practices to get you there.
There are five things that you can do, or find a digital marketing agency to complete, that will help you be set up for SEO success. Check out these steps with us here at Genius eCommerce. This is who we are and what we do.
Coding – One of the most important parts of SEO rankings is the behind the scenes work that coding does. Having a good code to your website does not achieve rankings alone, but if your code is not in order, it can prevent you from reaching the success you want even if everything on the surface is being done well. Technical SEO is an aspect that you simply cannot overlook.
Content – Your content still rules overall. After all, Google reads words first and foremost and looks for the ways it is relevant to search terms. For better Google rankings, you want to have a content marketing plan that focuses on specific keywords and carries some meaning. Relevant and meaningful content helps to boost your domain authority and quality content connects with people who will be reading.
Link Building – A piece of advice you hear a lot when college students are preparing for graduation is to make connections and start networking. Essentially, that is what link building is to your SEO efforts. Building links is making new connections and increasing your domain authority.
Social Shares – Social media has no direct effect on your SEO, but it does go hand in hand with building domain authority and backlinks. Creating connections helps increase your relevance and authority as a leader in your industry. The more shares you can get by promoting your content on social media, the more people will see it organically. This, in turn, helps build up your brand and give it a recognition, which can help you get more clicks from results in search engines because of recognition. Because people may already know the brand from social media, your bounce rate could go down with people visiting having an idea of what to expect from you. That can only improve your conversion rate, establishing that trust in people.
Keyword Ranking – A key part of SEO is choosing keywords that can help improve your overall rankings. The problem is that far too often, SEO clients choose to keep it basic and target words that are broadly searched. With so much competition for the top spots for these keywords, you can easily get lost in the shuffle. That’s why the best way to start your campaign is to do extensive research on keywords where there is an opportunity to achieve the top ranking spots. Using keywords that are more specific to your goals can help you get to the places you want to rank.
With SEO, there are no guarantees or shortcuts to achieving success. It does take patience and research to get the results. With that in mind, having the right team to guide you along the way with the research and strategy can put you on the right track. Taking these steps may not be the easiest thing to do, but it is the most effective in the long run, and that is ultimately what will allow you to achieve the success you desire.
You’ve heard the saying that content is king and it really is true. Content marketing has a number of benefits that include building a brand, increasing sales, and generating new leads, and it continues to be an effective method for not only connecting with readers and turning them into customers but also in building authority with search engines.
Content marketing is a fit for every type of business, but there are certain tactics you should take when writing SEO content for eCommerce. Today, we will review some tips for writing SEO friendly content.
Set Goals – Before you even begin to start writing content, you need to set some goals for yourself and your business. What are you trying to accomplish with your content marketing? You may be more focused on establishing your brand or demonstrating why people should buy your products. You may be targeting a new audience. Maybe you are writing for the purpose of gaining better rankings on search engines. Whatever the reason may be, establish it early and use it as motivation when creating content.
Know Your Audience – As you prepare for writing, you want to identify the audience you are writing for so you can produce content that is specifically for them. You can ask yourself a variety of questions about your audience and determine certain things like the age demographic, the type of work they do, what their interests are, what their needs are and why they may want to buy your product. All of these things can help you determine who you are writing for so you can specifically target your audience.
Content Types – Content comes in all forms and you don’t have to be married to one in particular. You may write a few blog posts or articles that are informative. Videos or infographics can be used for a more visual approach, or you may choose to record an audio podcast for people to listen to. All of these types of content help distribute your content marketing across a variety of platforms so that people can connect with you in different ways.
Quality Writing – Content marketing is not just as simple as writing content. You have to make your content, your articles, videos, podcasts and anything else you produce informative and provide value to the customer. Your content should help answer the customer’s questions and solve their problems. The writing should flow naturally and include the keyword you choose to target in a natural way as well. You do not want to stuff your content with the keyword too many times or force the keyword into your content. You also want to check for any grammar or spelling errors and should keep your writing clean and polished.
Share Content – Once your content is published, it should be shared with any followers you have on social media and any other places where you post regularly. Making an announcement of new content attracts readers and bring back loyal followers. It will also help you get on a schedule as you post new content in the future.
Track Your Progress – As you produce content, check your progress. See what kind of results it has on traffic on your website. See what type of content brings the most visitors. Compare these results to your goals set before you started your content marketing campaign and track what connects with your visitors and what isn’t working and adjust your campaign accordingly.
At Genius eCommerce, SEO and content marketing is who we are and what we do. We help you get the tips you need to achieve success in your SEO campaign. Continue reading the Genius eCommerce blog for more.
Measuring SEO Success: The Metrics You Should Know
Achieving SEO success takes time and patience. One way to stay on track in your approach to SEO and stay the course with your strategy is to know that it’s working, even if on the smallest level.
How can you measure your SEO success? There are so many different performance metrics you can track, so you should know which ones you need to focus on and understand so you can accurately track your progress. Today, we will look at the metrics you should know.
At Genius eCommerce, this is who we are and what we do. We aim to be a guide for you through your eCommerce SEO efforts, informing you of trends, tips, and tricks to achieving SEO success.
Organic Traffic – A strong indicator of SEO success is in organic traffic. If your SEO campaign is working well, you should be seeing more organic traffic and conversions. If you don’t see much of an increase or very little early on, don’t let that discourage you. SEO takes some time to go to work and the early metrics can give you some insight on what is working. For example, if organic traffic is increasing and conversions are not, you may need to look at the keywords you are using and see if there is a better fit for your business. If your organic search traffic isn’t increasing but conversions are, you have likely improved the quality of traffic reaching your website.
Conversions from Organic Traffic – Conversions are the real measure of success in eCommerce. In Google Analytics, you can see the revenue, transaction, and eCommerce conversion rate under the eCommerce tab. These are the numbers that show how your business is doing. Compare these results to the results you got before starting SEO to get an idea of how your SEO campaign is working. SEO is designed to bring more visitors to your website, but conversions are the number that really matters.
Bounce Rate – Are you getting clicks to your website and then having people leave right away? This is what the bounce rate measures, the number of people who reach your website and then leave almost immediately for whatever reason. If your bounce rate is dropping, it can mean two things, that you are getting more relevant traffic to your website or that visitors are spending more time browsing the website and looking at multiple pages. Usually, a decreased bounce rate can come with an increase in conversions.
Time onSite – In a similar way to bounce rate, the amount of time people are spending on your website is an indicator that more relevant traffic is finding its way to you. The longer people stay on your website, the more likely they are to make a purchase. If the average time on site is increasing, it means more visitors are finding a way to stay engaged and active on your website.
Rankings – When you finalize a list of keywords, the goal is to improve your rankings. The higher your rankings are, the better the campaign is performing. It can be easier to start by targeting tail keywords, keywords that have more than one or two words so that you are targeting things that are more specific and have a lesser search volume. These keywords tend to be best because they are more specific and cater to the visitor who knows what they are looking for and wants to be directed to that right away. There is a better chance that these keywords give you more qualified traffic. While rankings are an indicator of SEO success, it is not everything to SEO. You don’t want to get so caught up in the rankings that you start to try to produce content specifically to improve rankings and not offer anything relevant to the customer or show your authority or expertise in your industry.
Now that you know the areas you should be familiar with when it comes to analyzing your SEO success, it’s time to get out there and start to improve your eCommerce business with an SEO campaign. At Genius eCommerce, you can get the best tips, tricks, and trends to stay updated on the best practices of SEO throughout your campaign. This is who we are and what we do.
Continue to read the Genius eCommerce blog and check back for more updates.
Optimizing for search engines is already a difficult task that requires a lot of patience. You have to carefully choose your keywords and implement a content strategy that helps you build trust with the customer, create authority and boost your rankings. Doing this for multilingual businesses can be even more of a challenge.
If you have a business that offers products internationally or specifically want to target consumers in foreign countries, you need to cater to them. In fact, 90 percent of searches are done in the native language of the user, showing you how important it is to reach this target audience.
When making an effort for better multilingual SEO, even the smallest things can make an impact. That’s what we will focus on today at Genius eCommerce, the best practices for successfully building multilingual SEO.
Optimize for UTF-8 Characters – Foreign languages can often feature characters that are not part of the English language and may not mean much to you but mean quite a bit to someone else in their own language. Make sure that your website can support these characters. If the website is not able to support these characters and the characters become corrupted, it can prevent your website from being crawled properly. Also make sure that your title tags, image alt tags, and keywords match the target language and are translated properly with the accepted characters.
Choose the Right Keywords – You probably already have a list of target keywords in English and you may think that it’s easy to just translate them to multiple languages and put them to work. It’s not that simple. Translations can have different meanings or may not be the terms most likely to be used in another language. People are going to search for terms that are familiar to them and their language. It’s also important to conduct this translation for everything on your website, not just keywords.
Get to Know the Search Engines – Google may be your search engine of choice, but in other countries, there are other search engines that may take precedence that you need to be optimized for as well. In Canada, Bing is a popular choice. Some countries, like Korea, even use their own search engine called Naver. You can get new customers by targeting specifically to Google, but you could be missing out on your full potential if you don’t explore the search engines your international customers are using.
Have a Focused Strategy – There are some differences to multilingual SEO and trying to optimize your website for a different language. One thing that stays the same is the importance of having quality content. You should always consider where your SEO strategy is going and how you can keep up with the evolution of search engines.
URL Structure – Have you ever visited a website that looks like this: www.domain.com/en/about? The “en” in the middle of that indicates the language and that there may be other translations available. Each translation of your website should have its own domain for that country or a subdomain or subdirectory with the language and country information. Any keywords that are in the URL structure should also be translated properly.
Hreflang – Hreflang tags are part of the coding of a website and another way to inform search engines of the language a website is using, helping to increase the ranking for different languages that you are targeting.
The goal of SEO is to generate traffic and to make sure that the traffic you are generating is the right traffic for you and your business. If you have a business where you sell a product that can have an international benefit and generate interest around the world, you want to make sure your website is optimized for those countries that bring more to you in return.
Through all of your SEO efforts to make your multilingual website, remember to get help from a translator or a language service so you can be certain about the translations.
Keep reading Genius eCommerce for more updates and trends in the eCommerce world and how you can be prepared to take your SEO to new levels. This is who we are and what we do, and we want to help you with tips like these to build a campaign that delivers results.
Good SEO practices lead to more traffic and more traffic can turn into more leads. SEO is not a strategy for lead generation on its own, but as with eCommerce stores, SEO is the foundation of a lead generation plan.
Your inbound lead generation campaign can be fueled by SEO. As many as 59% of consumers search for a local business with Google. This makes SEO an asset for any business because generating quality leads creates opportunities to close.
There are many different SEO practices. Here are just a few that you can use to generate better leads through search engines.
Understand User Intent
Having an understanding of user intent is very important to your SEO efforts. There are five basic types of user intent: gain an understanding of a topic, product or service, execute an activity online, purchase a product, visit a website, and visit a local establishment. The actions at the beginning of the previous phrases are the user’s intent, the task they are looking to complete. Take these actions into consideration when preparing keywords and do your research, this way you can optimize pages and content for each type of visitor to your website.
When you complete a search on Google, do you enter one or two words or do you type out an entire phrase? This is where long-tail keywords come into your lead generation SEO strategy. People seldom search for one or two terms anymore. In fact, as many as 70 percent of all searches use long-tail keywords. Using long-tail keywords can bring in more quality traffic and leads because the terms are more specific to your business. Using these terms can help you find people who are ready to make a purchase by searching for specific products or services rather than generating traffic on high-volume keywords that will have numerous results.
The importance of being optimized for mobile devices has increased in recent years and search engines have changed algorithms to put more of an emphasis on mobile optimization. SEO has shifted from focusing on desktop search to mobile search. More and more people continue to use their mobile devices to conduct searches and complete purchases. Make sure your website is mobile friendly. Search engines will take notice of this and it will increase your chances of bringing in more meaningful traffic.
Meta descriptions can have a significant impact on your click-through rate. This is your chance to get descriptive and really influence people to click to your website. The length of the meta description is one of the most important factors, but keeping things in the right context and using keywords and other language that prompts customers to take action can help your lead generation efforts improve on search engines.
Your landing pages can be optimized as well. Many landing pages serve as a place that prompts an action. For businesses that rely on lead generation, a prompt to fill out a form, a questionnaire, or a place to leave your contact information can be a way to get some prospective leads. A landing page that is optimized for search engines is the best channel for generating leads because they can specifically cater to a customer’s search term.
Now that you know some of the areas you should focus on as you build your lead generation SEO, it’s time to start putting that into action.
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eCommerce SEO: Staying Patient and Preparing for Next Steps
The word you may most often hear associated with SEO is patience. Starting an eCommerce SEO campaign requires a lot of patience. It can take several weeks for an SEO campaign to take shape and start to produce results as it establishes a presence with search engines.
This period of patience can become long and make you feel like nothing is happening. In times when you feel like action is needed, you want to jump in head first but need to restrain and let the campaign go to work.
So what can you do in the meantime? There are still ways you can keep working on your SEO campaign and progress towards a greater goal while doing nothing to the campaign as it actively goes to work.
Set your plans and goals for the year or the month in your SEO campaign. What milestones do you want to reach? What is the outcome you are hoping for from the campaign? Use these questions as the basis and make a plan, highlighting the goals you have and the events you want to promote more as the time comes. You can always start to get ahead in your planning while you wait for the campaign to take action and start working.
Prioritize Your Web Pages
If you have extra time and are just letting the campaign go to work, you can always think about the pages on your eCommerce website that need to be optimized. Consider the terms you are targeting in the campaign and the pages that are most closely related. You want to focus on the pages that will be in the highest demand, the ones that get searched more often than others.
You may be starting with a small list of keywords and you want to give the campaign time to let those words go to work, but you can always keep doing keyword research to see other areas where you could try to capitalize and gain more organic traffic. During your keyword research, you can find the demand data that highlights the pages you should optimize.
Another area you can work on is building link authority or reclaiming it. Pages that return 404 broken link errors take away from your credibility and stop driving authority. When entire sections of your website are removed or if you have recently had a website redesign completed, you may have a lot of 404 broken link errors on your website, which search engines ignore naturally.
Your search performance, however, can suffer as a result. While you let your SEO campaign go to work, you can use some of the additional time by finding and fixing as many 404s as you can. You can also look to improve other technical errors that are common to the website like server errors.
Browse Search Engines
Have you ever thought of looking at search phrases and terms that you should be ranking for from the customer’s standpoint? Take a few of the long tail keywords you want to rank for or feel you should be ranking for and see that the results appear as they should. Look for things like rich snippets. Click a link and see what the landing page is like. Do you go to the right page on the website to make the purchase? Browsing other search results can give you an idea of how to improve your own.
Whether you are in the early stages of planning out an SEO campaign or in a waiting period as your first keywords start to go to work, there’s always a good reason to scout out your competition. See what their results look like, what the features on their website are, and any new ideas you can generate for optimizing your own website.
Every result that appears along with your own website in search results is a competing website, even if they use different business models, and you can learn from those results. See if other competitors display in the position zero answer box on Google or in the “people also ask” cards. See if these competitors have more content marketing or are more optimized than your website. Check these websites for navigation and link structure to see if they are doing something different.
SEO requires patience and taking the time to step back and make observations about what is working and what is not working. You can always be looking into your own keywords, looking at competition and trying to figure out ways that you can improve.
With Genius eCommerce, we are here to help with the latest in eCommerce SEO trends, tips, and advice. This is who we are and what we do. Continue reading our blog for more on how you can maximize your eCommerce SEO.