Improve Your Search Engine Optimization with Our Shopify SEO Services

There’s no shortage of reasons that you might want to consider using Shopify as a platform around which you can configure your online store. There are a load of user-friendly features that can almost make it easy for you to build an online business from the ground up.

In many ways, Shopify is the ultimate eCommerce platform. While every software has its benefits and drawbacks, with Shopify there’s almost no limit to how you can customize your store. It’s a great overall solution for online merchants who are looking to build an appealing store that integrates a lot of features.

While you can go your own way with your branding in the layout and design of your site, you’ll probably also be drawn to the fact that you can integrate tons of applications into your Shopify site that offer your visitors and customers additional functionality and engagement.

Shopify is also secure and offers some of the best uptime available to eCommerce entrepreneurs. As digital security becomes one of the main concerns – both for online buyers and sellers, you’ll appreciate the fact that Shopify has some of the best available security features available. Then there’s the fact that Shopify offers its users practically unlimited uptime, so that you don’t have to experience headaches and lost sales associated with downtime and customer complaints.

In short, Shopify offers a few solutions for online businesses with varying needs. The thing is, almost regardless of your marketing strategy, your business will face a lot of competition from other sellers online who are offering similar products and compete on similar or the same keywords to get in front of customers. In many cases, though your products might be different, your target markets might be the same.

How do you get in front of your customers before the competition gets in front of them first? How can you ensure that your page ranks sufficiently to be visible to those in the market that have an interest in, even a need for, your products or services?

You get in front of them with our Shopify SEO services. Here’s how.

Invest in Keyword Research and Develop A Strategy

One of the most significant ways to make changes to your website is by addressing the layout of your website, but that will take on many facets, so bear with us. We’ll start with the importance of keyword research and strategy.

In order to rank your website, there are a number of things that search engines must be able to identify as they crawl your site’s pages. It can be tough to find a place to start since all of the different factors affecting overall SEO are interrelated, but the way your site is laid out and the keywords it contains are a great place to start.

Let’s consider a keyword strategy, as a solid keyword strategy will affect both the way your site’s structure is addressed as well as nearly everything other aspect of your SEO endeavors. It all starts with taking a look at the greater market and conducting research into what keywords customers are searching for.

We’ll look for high volume keywords that search engines will be looking for when they crawl your website. In-depth keyword research entails understanding the relationship between customers’ reasons for searching for those keywords as well as what they expect to find.

Customers have a need for searching for keywords that drives that intent. While it’s impossible to read the customer’s minds, we can see what keywords are being searched for repeatedly as well as how competitors within your market are using those keywords to their advantage and ranking well for them.

If a competitor is successful at driving traffic to their website with a specific high volume keyword, then you can start to develop confidence that that website is offering some value to those who enter that word – that word might be a good word to target for your own use to try to grab some of that business – particularly if you offer similar or superior products.

Yet that is only one keyword, and keyword research will uncover a laundry list of words and terms that might be valuable to chase down. We’ll investigate their volume and relevance and come up with a list that will be effective for your business based on several indicators.

Once we’ve compiled a list of keywords for you to target in your efforts, we can get into your site structure, content production and garnering links to your website to gain authority for you.

Optimizing Your Site Structure

Optimizing your site structure is one of the primary ways that our Shopify SEO services can help you build more targeted traffic to your website, and some of that starts with the keyword research we hashed out above.

Before we get into the specifics of some of the many ways we can help to streamline and optimize your website, there’s some really good news in all this. Optimizing your Shopify stores for search engines won’t just help to generate more traffic to your site and help you boost conversions. It’s actually married to user experience. Know that as you develop an effective design that catches the attention of search engines, you will create a better user experience and interface as a by-product, so investing in SEO is a win-win for your business.

A large part of making your site structure more effective is tied to making it easier for search engines to crawl your website in a logical progression, which, as we stated, will also make your website easier for customers to navigate, another win-win scenario. The internal linking structure of your website must make sense, and not be overwhelmingly convoluted or circular.

Laying out your site structure in a basic fashion that only requires a few clicks to get to the page on which you want the ultimate conversion to occur is a pretty basic and effective design. It shouldn’t be counterintuitive or productive to find your products, services, sign-ups or anything else you want your customers to find. Think of it this way – if it’s hard for thinking customers to get there, it will probably be that much harder for an unthinking algorithm to do the same thing.

That’s a bit of a metaphor, but if it puts things in perspective, it’s worth it. There’s more to it than that, but that’s where our expert Shopify SEO services come into play. We handle the technical work so you don’t have to.

There’s so much more to optimizing your site structure than just the internal linking, though. Consider also the fact that our experts will take a look at your page titles, meta titles and meta descriptions, for example, to ensure that they are optimized as well.

Remember we stressed the importance of keyword research and strategy above? Here’s where it starts to come into the picture. What are your page titles, URLs, meta titles and meta descriptions made of? What are your category pages titles and descriptions composed of? All of the content, on and off your site that takes a written form, is composed of words.

So when we look at your site structure, we’re not just looking at the internal linking and hierarchy of the site. We’re looking at the keywords and phrases that appear in your meta titles and descriptions and on your category and product pages. This starts to enter the realm of content production as part of an SEO campaign, though we’re not entirely there yet.

Ultimately, we will address all of the titles and descriptions associated with your site to ensure that they are rich with keywords that will drive traffic to your site and ultimately to those pages. We don’t lose any opportunities to enrich your page titles and descriptions with keywords and phrases that customers are looking for to help generate traffic to your store. We also eliminate duplicate content in those titles and on those pages that can do more than confuse search engines and visitors to your site. It can even result in a penalty, but we’ll get to the dangers of duplicate content in a bit.

We Can Create A Responsive Design

As part of developing Shopify websites that are SEO friendly, our Shopify SEO experts can help your business develop a responsive design that will be adaptable to the small screen. This can and will have far-reaching benefits for both your SEO efforts and your customer friendliness.

If you need convincing on this front, know that M-commerce is rapidly growing and that every year, more and more online transactions take place on mobile devices. Shoppers are turning to their phones and tablets to research products, read reviews, communicate with other users and then ultimately make their purchase decisions. Over the course of 2020, mobile transactions are expected to surpass the halfway mark – that is, they are expected to account for over half of all online sales.

eCommerce shop

What does that mean? A website that doesn’t scale to the device to offer a flexible user experience will be left in the dust. If your desktop website is stellar, that’s grand. If it doesn’t fit the device, showing up as text-heavy, curtailed or disproportionate on a phone’s screen, that’s bad news.

We don’t feel the need to dive further into why this will adversely affect your conversion rate, but we will do you the service of elaborating on its impacts on SEO. Google has begun mobile-first indexing, which means that it will first evaluate a website on its mobile design and then on other factors. That means a responsive design is becoming more and more important to how your Shopify store will rank in search results. A user-friendly, engaging mobile site is just one more thing our Shopify SEO services can offer you.

Use Content Production to Your Advantage

Content production is more than just a component of your marketing efforts. Content can be used directly to optimize your website for search engines and it can even be used to generate backlinks to your website to gain your business referral traffic.

Content production is also, obviously, tied directly into the keyword strategy that we develop for your business. One of the aspects this takes on is on your product and category pages. We will conduct an analysis of these pages to investigate the content they contain, as this is one of the main areas in which businesses are guilty of offering duplicate content.

Category and product pages with duplicate content aren’t just boring to customers. Search engines will immediately recognize it as duplicate and defer to the original source as the authority, which will rob you of traffic. It can be tempting to take a manufacturer description but don’t fall prey to that trap.

As part of our Shopify SEO services, we will craft original, keyword-rich content for your category and product pages to drive customers looking for those keywords to those pages. Sounds effective, right? That’s because it is. You’re basically placing the solution right before the person with the problem.

We will also create content for your site’s blog to entice readers with valuable information on your company, on the solutions your products offer, and other engaging topics, and you guessed it, it will be original, keyword-rich, and highly targeted to your audience. But posting original and informative content on your website to engage readers and drive traffic isn’t our only strategy. We will create similar content and post it elsewhere on highly authoritative sites directing traffic back to your website indicating you as a reputable source. It’s genius (see: Genius eCommerce) and effective.


Of course, this is a highly simplified overview of the efforts we take as part of an SEO strategy to generate long term organic traffic to your site and craft the ideal user experience for your customers, but they all work together to achieve results. To learn more about our processes and see how we can impact your web design for the better, reach out to us at info@geniusecommerce.com or at 267-225-1946.

Now Serving: The Best eCommerce Marketing Tips

The eCommerce marketplace is one of the most competitive landscapes in today’s environment. It’s more competitive even than a row of similar businesses selling commoditized products in a bustling square where consumers can take their pick.

The eCommerce marketplace is like that bustling square, except consumers can pick and choose between options nearly instantaneously and with the greatest of ease.

If a consumer wants a review of a specific product, it’s right at their fingertips.

If a consumer wants to compare prices for the same product from five or more different vendors, it’s also right at their fingertips, and they can have the answer in mere moments.

If a customer wants to find alternatives to that very same product – you guessed it, all of the answers they’re looking are right there at their fingertips.

These days, time and choice are in the camp of your consumers, and the online marketplace is stiff with competition. But that doesn’t mean it’s impossible to be successful in selling products or services online. In fact, that couldn’t be farther from the truth.

The factors that come together to make the online marketplace so competitive largely stem from the fact that it’s completely saturated with customers. People are increasingly turning to the internet to fulfill purchases specifically because it offers them so much convenience.

Global eCommerce sales are expected to surpass 4 trillion dollars this year. It might seem tough to get a share of that pie, but it is a very large pie, and there are definitely ways to take a share for your business.

One of the greatest ways to compete effectively is with an expert marketing strategy, and we here at Genius eCommerce specialize in solving complex eCommerce problems. A marketing strategy taking advantage of some of the best eCommerce marketing tips will have quite an impact on your business.

A successful marketing strategy will create a robust brand, speak to your target audience, cultivate loyalty and more. With some of the best eCommerce marketing tips at your disposal – tips that you’ll find outlined here – you could be well on your way to reaching the right market and differentiating your products effectively.

Create, and Strengthen, a Unique Brand for Your eCommerce Website

A unique brand that speaks to your target audience is hands down one of the strongest assets that your business can list. In short, a strong brand is critical. It represents a statement of value and provides an experience that customers can’t find elsewhere. The thing is, it takes attention and dedication to build one that is not only strong, but unique and focused.

Develop an intimate knowledge of your business. It is your business, after all. Get to know your customers. Get to know how they use your products and why. Build your brand around that relationship, and you will thank yourself in the long run.

Publish Original, Targeted Content to Your eCommerce Sites

The use of content in marketing is expected to grow significantly in the coming years. The overwhelming majority of consulted marketing professionals agree that content is one of the most effective ways to reach and engage audiences and the use of content in marketing is central to this.

Create a blog and post original, insightful content on your product and the problems it solves. For those who prefer to consume content in the form of a video, consider publishing a vlog. Consider sending emails as part of a targeted campaign. The sky’s the limit when it comes to being inventive with how you want to reach your audience.

Utilize User Generated Content, Too!

While you should offer creative, original content, sharing and promoting user-generated content is a great way to build trust with customers and get them excited about your product. Not only does it potentially save you time, but It can make you seem more authentic and more engaged with your audience, and that can go a long way. Trust is one of the strongest elements in building a successful brand. After all, if you know you need to be engaging with your audience, shouldn’t you engage them?

Personalize – Wherever You Can – to Increased Sales

Personalization is the future of marketing endeavors. Customers are increasingly expecting to be the audience for relevant advertising material and content. To offer a personalized experience, you’ll need to be in touch with your customers.

Reach out to them, ask for their feedback for improvements or reviews. Giving your customers the feeling that they are a part of the success of your business will build rapport and trust, and will positively affect your conversion rate.

The Mobile Marketing Channel Is The Future

One more thing to consider here – make sure your online store is optimized to provide a high-quality mobile experience. More and more customers are using their mobile phones and tablets to research products and make purchases. Make sure that your advertising and your marketing efforts are well adapted to the mobile landscape – if not, they will not be as effective as they might be.


We could go on, but we’d love the chance to be able to give you advice based on your unique situation (see, personalize wherever, above!). In order for us to do that we need to get to know the challenges facing your eCommerce business, and the only way we can do that is by speaking with you. If you’re interested in learning more about tackling the marketing opportunities before you and getting some more of the best eCommerce marketing tips, contact us at info@geniusecommerce.com.

Take Advantage Of eCommerce SEO: Grow Traffic and Enhance User Experience

Search Engine Optimization, or SEO, can seem like an intimidating and confusing buzzword to many owners of online stores. It might seem like a mystifying collection of practices that requires rare and exquisite technological erudition to unlock. In reality, it’s a lot less lofty than that, and it can have a real impact on the organic traffic to your web store and on the quality of the user experience it offers.

Taking advantage of eCommerce SEO does require experience and a fair amount of technical expertise, but it’s far from magic. What you need if you want to bring in some of the benefits associated with eCommerce SEO is a team of professionals like those at Genius eCommerce.

Through their keyword research, statistical competitor and industry analyses, content production and web design and development, they come up with an eCommerce strategy for you to optimize your online presence and offer you more business and your users a better experience more in line with their expectations.

An Optimized Site Will Be More Visible

The first benefit that an optimized site will offer your business is that it will be more visible to online users, and the ultimate result is higher organic traffic to your site. Through a combination of content product and link building, optimizing category pages, headers and tags, an in-depth look at the layout and design of your website and if necessary repositioning efforts, the team at Genius eCommerce can revamp your website to make it optimized to drive organic traffic

What this means for you is that your ranking on search engine results pages will steadily grow over time, making it easier for potential customers to find your site and thus your products or services. When more potential customers can find your business based on an organic search using targeted keywords, it gives you a much higher chance for conversion and will have a net positive effect on the growth of your online business.

An Optimized Site Will Be Faster

Oftentimes a part of an SEO project involves the removal of duplicate content and pages from your website and efforts to make your site more crawlable. In these ways and others, your website will experience a shift in load times to make it much faster. The intended effect is to improve your search rankings, but a faster site has much more value than just being more agreeable to search engine algorithms.

A fast website will have a serious impact on how customers view your company as a trustworthy and reliable source of information. Not only will they view your site more favorably, but they’ll be less likely to bounce right out of your site out of frustration. Since visitors to your site need to stay on your site to be customers anyway, this is a win-win situation that results from an eCommerce SEO project.

An Optimized Site Will Get Visitors In Front Of What They Want

An optimized site won’t just be faster, it will get visitors – potential customers – in front of what they want much faster as well. The sooner visitors can find what they’re looking for, the sooner they can become customers.

Having optimizing search capabilities is another component of advanced user experience and it will also help with conversion rates, but this is concept is even more basic. Since an optimized website will be ranked more highly by search engines and thus be more visible to the denizens of the web, it will put clients in front of what they want much more naturally.

For example, an effective keyword strategy will link up clients with your website based on what they were looking for in the first place. Customers will treat the organic search results much more favorably and will be more likely to engage with your site.

Quality Content Can Result In Link Sharing

The production of quality content is the cornerstone of an effective eCommerce SEO campaign. Not only does quality content strengthen your brand image and awareness of your products, but it can also be particularly valuable to your readers – here’s how.

When visitors to your website read your content and are interested, entertained or informed by what they’ve read, they’re much more likely to share it. Sharing your content builds links back to your website pointing to you as a valuable source that people should look to. It’s one of the best ways, if not the best way, to engage customers.


An effective eCommerce SEO campaign can have all of these benefits for your organization, but it is likely to have many more, and all with the end results of getting more potential customers involved and engaged with your online store. All it takes is to partner with the right organization, with the right skills and experience to put together an unstoppable SEO campaign to get you those results, and we here at Genius eCommerce have the grit and the experience to help you make those gains. If more traffic to your online store is something you’re not entirely against, visit our site or contact us at info@geniusecommerce.com.

Steps You Can Take for Higher SEO Rankings

For many eCommerce business owners, SEO seems like a complicated endeavor. You are told to be patient with the results. You are told that it takes extensive research. You are told about the importance of search engine optimization and the things you should update for better optimization.

As complicated as it seems, SEO is not a hopeless endeavor. It’s quite the opposite in fact. You know that you want to improve your SEO rankings, but just need the guidance to take the best practices to get you there.

There are five things that you can do, or find a digital marketing agency to complete, that will help you be set up for SEO success. Check out these steps with us here at Genius eCommerce. This is who we are and what we do.

Coding – One of the most important parts of SEO rankings is the behind the scenes work that coding does. Having a good code to your website does not achieve rankings alone, but if your code is not in order, it can prevent you from reaching the success you want even if everything on the surface is being done well. Technical SEO is an aspect that you simply cannot overlook.

Content – Your content still rules overall. After all, Google reads words first and foremost and looks for the ways it is relevant to search terms. For better Google rankings, you want to have a content marketing plan that focuses on specific keywords and carries some meaning. Relevant and meaningful content helps to boost your domain authority and quality content connects with people who will be reading.

Link Building – A piece of advice you hear a lot when college students are preparing for graduation is to make connections and start networking. Essentially, that is what link building is to your SEO efforts. Building links is making new connections and increasing your domain authority.

Social Shares – Social media has no direct effect on your SEO, but it does go hand in hand with building domain authority and backlinks. Creating connections helps increase your relevance and authority as a leader in your industry. The more shares you can get by promoting your content on social media, the more people will see it organically. This, in turn, helps build up your brand and give it a recognition, which can help you get more clicks from results in search engines because of recognition. Because people may already know the brand from social media, your bounce rate could go down with people visiting having an idea of what to expect from you. That can only improve your conversion rate, establishing that trust in people.

Keyword Ranking – A key part of SEO is choosing keywords that can help improve your overall rankings. The problem is that far too often, SEO clients choose to keep it basic and target words that are broadly searched. With so much competition for the top spots for these keywords, you can easily get lost in the shuffle. That’s why the best way to start your campaign is to do extensive research on keywords where there is an opportunity to achieve the top ranking spots. Using keywords that are more specific to your goals can help you get to the places you want to rank.

With SEO, there are no guarantees or shortcuts to achieving success. It does take patience and research to get the results. With that in mind, having the right team to guide you along the way with the research and strategy can put you on the right track. Taking these steps may not be the easiest thing to do, but it is the most effective in the long run, and that is ultimately what will allow you to achieve the success you desire.

How To Write SEO Friendly Content for eCommerce

You’ve heard the saying that content is king and it really is true. Content marketing has a number of benefits that include building a brand, increasing sales, and generating new leads, and it continues to be an effective method for not only connecting with readers and turning them into customers but also in building authority with search engines.

Content marketing is a fit for every type of business, but there are certain tactics you should take when writing SEO content for eCommerce. Today, we will review some tips for writing SEO friendly content.

Set Goals – Before you even begin to start writing content, you need to set some goals for yourself and your business. What are you trying to accomplish with your content marketing? You may be more focused on establishing your brand or demonstrating why people should buy your products. You may be targeting a new audience. Maybe you are writing for the purpose of gaining better rankings on search engines. Whatever the reason may be, establish it early and use it as motivation when creating content.

Know Your Audience – As you prepare for writing, you want to identify the audience you are writing for so you can produce content that is specifically for them. You can ask yourself a variety of questions about your audience and determine certain things like the age demographic, the type of work they do, what their interests are, what their needs are and why they may want to buy your product. All of these things can help you determine who you are writing for so you can specifically target your audience.

Content Types – Content comes in all forms and you don’t have to be married to one in particular. You may write a few blog posts or articles that are informative. Videos or infographics can be used for a more visual approach, or you may choose to record an audio podcast for people to listen to. All of these types of content help distribute your content marketing across a variety of platforms so that people can connect with you in different ways.

Quality Writing – Content marketing is not just as simple as writing content. You have to make your content, your articles, videos, podcasts and anything else you produce informative and provide value to the customer. Your content should help answer the customer’s questions and solve their problems. The writing should flow naturally and include the keyword you choose to target in a natural way as well. You do not want to stuff your content with the keyword too many times or force the keyword into your content. You also want to check for any grammar or spelling errors and should keep your writing clean and polished.

Share Content – Once your content is published, it should be shared with any followers you have on social media and any other places where you post regularly. Making an announcement of new content attracts readers and bring back loyal followers. It will also help you get on a schedule as you post new content in the future.

Track Your Progress – As you produce content, check your progress. See what kind of results it has on traffic on your website. See what type of content brings the most visitors. Compare these results to your goals set before you started your content marketing campaign and track what connects with your visitors and what isn’t working and adjust your campaign accordingly.

At Genius eCommerce, SEO and content marketing is who we are and what we do. We help you get the tips you need to achieve success in your SEO campaign. Continue reading the Genius eCommerce blog for more.

Choosing a Design Theme for your eCommerce Site

The web design theme you use for your eCommerce site can have a major impact on your business. Whether this is positive or negative depends on how much research you put into your decision.

Consider your users: The number one criteria when choosing a theme is your user base. Many businesses that are trying to appeal to a young and trendy audience will have the most success with modern minimal templates. This style is currently in vogue and does not provide an abundance of distractions from your call to action. Flat themes typically feature light backgrounds and darker text, making your content really pop off the page.

A full-width template is a great option to achieve a very contemporary look. For a more traditional design, a boxed width design is another great choice. These templates include a border around your content and tend to be perfect for websites marketing to other businesses.

No matter what theme option you choose, you will have some empty space on your page. While it might be tempting to fill that negative space, it’s important to avoid over-saturating the user. If you have a lot to say, consider a simple link to another page where you can go more in-depth.

Choose the right header: A strong header sends a strong message. As soon as a user lands on your page, the header should be the first thing that draws their eye. A bold, bright image is truly worth a thousand words. You can tell an entire story about your brand with the right combination of graphics and text at the top of your page. If that story appeals to your user base, it will leave them hungry for more information.

You also want to be sure that your header leaves enough space for users to want to continue their journey through your site. A header that takes up half of your page might make your website appear underdeveloped.

Instead of extending your header vertically, you might want to extend its width beyond the rest of your content, guiding users from the literal big picture to the important details about your business. The right balance between the “curb appeal” of your header and the substance to back it up will be what keeps users interacting with your website.

Check out your competition: If your business has competitors with a successful website, take some time to navigate them. It’s never a great idea to use the exact page template as a competitor, noting their successful layout features will help you improve your own site.

Does your lead competitor place their menu above or below the header? How do they lay out their links or organize their products? All of these factors can contribute to their success and might be a huge help when deciding what your customers want to see for your business.

You should also consider the inverse, what does their site lack? Are there clunky or unnecessary features on the competition’s website? Avoiding their mistakes is a great way to give your site a superior layout.

Menu designs: Your menus are your user’s travel guide to the rest of your website. You need menus to point users towards your products and more information on what you offer as a brand. Whether you feature a simple dropdown menu or what a custom designed mega menu, making your site easy to navigate is key to retaining users and increasing visit durations.

Factors like whether you want to include subcategories to your menu can affect the ease of use for your website. A challenging menu will lead to increased bounce rates, but having too many subcategories can be confusing to users. Be sure to test your own menus and make sure they serve as an efficient gateway for visitors to understand you and your product line.

Branding: What is more important to you, your brand or your products? The idea of your brand is important, and how you feature it on your site will send a message to users. You definitely want your pages to prominently feature your brand logo so visitors will see and remember it.

If your brand is the focal point of your business, you will want that logo front and center. This works well for businesses that are selling a “lifestyle” that goes with their products. For markets like footwear, sometimes having a popular brand of shoes is more important than having shoes in general to consumers. These businesses will want to display that brand first and the products second.

If you want your products to speak for your brand, placing your logo off to the side or in a corner might be a better choice. This placement will give visitors an idea of who you are, while still maintaining your site design’s focal point to display your products. For businesses that want customers to display their product’s utility, or do not have powerful brand recognition, this product fronted design will focus visitors’ interest on what you have to offer.

 

Keep your business up to date with Genius eCommerce. Our experts compile news and tips on every facet of eCommerce so you can always find new ways to improve your site and your business.

Measuring SEO Success: The Metrics You Should Know

Achieving SEO success takes time and patience. One way to stay on track in your approach to SEO and stay the course with your strategy is to know that it’s working, even if on the smallest level.

How can you measure your SEO success? There are so many different performance metrics you can track, so you should know which ones you need to focus on and understand so you can accurately track your progress. Today, we will look at the metrics you should know.

At Genius eCommerce, this is who we are and what we do. We aim to be a guide for you through your eCommerce SEO efforts, informing you of trends, tips, and tricks to achieving SEO success.

Organic Traffic – A strong indicator of SEO success is in organic traffic. If your SEO campaign is working well, you should be seeing more organic traffic and conversions. If you don’t see much of an increase or very little early on, don’t let that discourage you. SEO takes some time to go to work and the early metrics can give you some insight on what is working. For example, if organic traffic is increasing and conversions are not, you may need to look at the keywords you are using and see if there is a better fit for your business. If your organic search traffic isn’t increasing but conversions are, you have likely improved the quality of traffic reaching your website.

Conversions from Organic Traffic – Conversions are the real measure of success in eCommerce. In Google Analytics, you can see the revenue, transaction, and eCommerce conversion rate under the eCommerce tab. These are the numbers that show how your business is doing. Compare these results to the results you got before starting SEO to get an idea of how your SEO campaign is working. SEO is designed to bring more visitors to your website, but conversions are the number that really matters.

Bounce Rate – Are you getting clicks to your website and then having people leave right away? This is what the bounce rate measures, the number of people who reach your website and then leave almost immediately for whatever reason. If your bounce rate is dropping, it can mean two things, that you are getting more relevant traffic to your website or that visitors are spending more time browsing the website and looking at multiple pages. Usually, a decreased bounce rate can come with an increase in conversions.

Time on Site – In a similar way to bounce rate, the amount of time people are spending on your website is an indicator that more relevant traffic is finding its way to you. The longer people stay on your website, the more likely they are to make a purchase. If the average time on site is increasing, it means more visitors are finding a way to stay engaged and active on your website.

Rankings – When you finalize a list of keywords, the goal is to improve your rankings. The higher your rankings are, the better the campaign is performing. It can be easier to start by targeting tail keywords, keywords that have more than one or two words so that you are targeting things that are more specific and have a lesser search volume. These keywords tend to be best because they are more specific and cater to the visitor who knows what they are looking for and wants to be directed to that right away. There is a better chance that these keywords give you more qualified traffic. While rankings are an indicator of SEO success, it is not everything to SEO. You don’t want to get so caught up in the rankings that you start to try to produce content specifically to improve rankings and not offer anything relevant to the customer or show your authority or expertise in your industry.

Now that you know the areas you should be familiar with when it comes to analyzing your SEO success, it’s time to get out there and start to improve your eCommerce business with an SEO campaign. At Genius eCommerce, you can get the best tips, tricks, and trends to stay updated on the best practices of SEO throughout your campaign. This is who we are and what we do.

Continue to read the Genius eCommerce blog and check back for more updates.

Best Practices for Effective Multilingual SEO

Optimizing for search engines is already a difficult task that requires a lot of patience. You have to carefully choose your keywords and implement a content strategy that helps you build trust with the customer, create authority and boost your rankings. Doing this for multilingual businesses can be even more of a challenge.

If you have a business that offers products internationally or specifically want to target consumers in foreign countries, you need to cater to them. In fact, 90 percent of searches are done in the native language of the user, showing you how important it is to reach this target audience.

When making an effort for better multilingual SEO, even the smallest things can make an impact. That’s what we will focus on today at Genius eCommerce, the best practices for successfully building multilingual SEO.

Optimize for UTF-8 Characters – Foreign languages can often feature characters that are not part of the English language and may not mean much to you but mean quite a bit to someone else in their own language. Make sure that your website can support these characters. If the website is not able to support these characters and the characters become corrupted, it can prevent your website from being crawled properly. Also make sure that your title tags, image alt tags, and keywords match the target language and are translated properly with the accepted characters.

Choose the Right Keywords – You probably already have a list of target keywords in English and you may think that it’s easy to just translate them to multiple languages and put them to work. It’s not that simple. Translations can have different meanings or may not be the terms most likely to be used in another language. People are going to search for terms that are familiar to them and their language. It’s also important to conduct this translation for everything on your website, not just keywords.

Get to Know the Search Engines – Google may be your search engine of choice, but in other countries, there are other search engines that may take precedence that you need to be optimized for as well. In Canada, Bing is a popular choice. Some countries, like Korea, even use their own search engine called Naver. You can get new customers by targeting specifically to Google, but you could be missing out on your full potential if you don’t explore the search engines your international customers are using.

Have a Focused Strategy – There are some differences to multilingual SEO and trying to optimize your website for a different language. One thing that stays the same is the importance of having quality content. You should always consider where your SEO strategy is going and how you can keep up with the evolution of search engines.

URL Structure – Have you ever visited a website that looks like this: www.domain.com/en/about? The “en” in the middle of that indicates the language and that there may be other translations available. Each translation of your website should have its own domain for that country or a subdomain or subdirectory with the language and country information. Any keywords that are in the URL structure should also be translated properly.

Hreflang – Hreflang tags are part of the coding of a website and another way to inform search engines of the language a website is using, helping to increase the ranking for different languages that you are targeting.

The goal of SEO is to generate traffic and to make sure that the traffic you are generating is the right traffic for you and your business. If you have a business where you sell a product that can have an international benefit and generate interest around the world, you want to make sure your website is optimized for those countries that bring more to you in return.

Through all of your SEO efforts to make your multilingual website, remember to get help from a translator or a language service so you can be certain about the translations.

Keep reading Genius eCommerce for more updates and trends in the eCommerce world and how you can be prepared to take your SEO to new levels. This is who we are and what we do, and we want to help you with tips like these to build a campaign that delivers results.