Now Serving: The Best eCommerce Marketing Tips

The eCommerce marketplace is one of the most competitive landscapes in today’s environment. It’s more competitive even than a row of similar businesses selling commoditized products in a bustling square where consumers can take their pick.

The eCommerce marketplace is like that bustling square, except consumers can pick and choose between options nearly instantaneously and with the greatest of ease.

If a consumer wants a review of a specific product, it’s right at their fingertips.

If a consumer wants to compare prices for the same product from five or more different vendors, it’s also right at their fingertips, and they can have the answer in mere moments.

If a customer wants to find alternatives to that very same product – you guessed it, all of the answers they’re looking are right there at their fingertips.

These days, time and choice are in the camp of your consumers, and the online marketplace is stiff with competition. But that doesn’t mean it’s impossible to be successful in selling products or services online. In fact, that couldn’t be farther from the truth.

The factors that come together to make the online marketplace so competitive largely stem from the fact that it’s completely saturated with customers. People are increasingly turning to the internet to fulfill purchases specifically because it offers them so much convenience.

Global eCommerce sales are expected to surpass 4 trillion dollars this year. It might seem tough to get a share of that pie, but it is a very large pie, and there are definitely ways to take a share for your business.

One of the greatest ways to compete effectively is with an expert marketing strategy, and we here at Genius eCommerce specialize in solving complex eCommerce problems. A marketing strategy taking advantage of some of the best eCommerce marketing tips will have quite an impact on your business.

A successful marketing strategy will create a robust brand, speak to your target audience, cultivate loyalty and more. With some of the best eCommerce marketing tips at your disposal – tips that you’ll find outlined here – you could be well on your way to reaching the right market and differentiating your products effectively.

Create, and Strengthen, a Unique Brand for Your eCommerce Website

A unique brand that speaks to your target audience is hands down one of the strongest assets that your business can list. In short, a strong brand is critical. It represents a statement of value and provides an experience that customers can’t find elsewhere. The thing is, it takes attention and dedication to build one that is not only strong, but unique and focused.

Develop an intimate knowledge of your business. It is your business, after all. Get to know your customers. Get to know how they use your products and why. Build your brand around that relationship, and you will thank yourself in the long run.

Publish Original, Targeted Content to Your eCommerce Sites

The use of content in marketing is expected to grow significantly in the coming years. The overwhelming majority of consulted marketing professionals agree that content is one of the most effective ways to reach and engage audiences and the use of content in marketing is central to this.

Create a blog and post original, insightful content on your product and the problems it solves. For those who prefer to consume content in the form of a video, consider publishing a vlog. Consider sending emails as part of a targeted campaign. The sky’s the limit when it comes to being inventive with how you want to reach your audience.

Utilize User Generated Content, Too!

While you should offer creative, original content, sharing and promoting user-generated content is a great way to build trust with customers and get them excited about your product. Not only does it potentially save you time, but It can make you seem more authentic and more engaged with your audience, and that can go a long way. Trust is one of the strongest elements in building a successful brand. After all, if you know you need to be engaging with your audience, shouldn’t you engage them?

Personalize – Wherever You Can – to Increased Sales

Personalization is the future of marketing endeavors. Customers are increasingly expecting to be the audience for relevant advertising material and content. To offer a personalized experience, you’ll need to be in touch with your customers.

Reach out to them, ask for their feedback for improvements or reviews. Giving your customers the feeling that they are a part of the success of your business will build rapport and trust, and will positively affect your conversion rate.

The Mobile Marketing Channel Is The Future

One more thing to consider here – make sure your online store is optimized to provide a high-quality mobile experience. More and more customers are using their mobile phones and tablets to research products and make purchases. Make sure that your advertising and your marketing efforts are well adapted to the mobile landscape – if not, they will not be as effective as they might be.


We could go on, but we’d love the chance to be able to give you advice based on your unique situation (see, personalize wherever, above!). In order for us to do that we need to get to know the challenges facing your eCommerce business, and the only way we can do that is by speaking with you. If you’re interested in learning more about tackling the marketing opportunities before you and getting some more of the best eCommerce marketing tips, contact us at info@geniusecommerce.com.

Three Valuable eCommerce Features that Require Development

When you partner with an eCommerce platform, you gain the suite of development options offered by that platform. While these options are often more than sufficient for setting up an eCommerce site for any business, there is no way for platforms to offer all of the features their clients would like. When developing your eCommerce website and comparing it to other sites in your industry, you might quickly develop a list of features you would like for your site that are not baked into your platform.

In order to add these features to your website, you need a webpage developer who can physically code them in. By hiring a development team familiar with your eCommerce platform, customization is virtually limitless.  Web development can greatly improve the appearance and function of your website, leading to greater user retention.

Mega Menus

Mega menus are an amazing feature for your eCommerce site. Unlike a standard drop-down menu, these menus often feature categories and subcategories so your customers can browse a wider range of options at a glance. While standard menu options are a standard feature for all eCommerce platforms, they do not include options for creating these comprehensive menus.

Developers can easily create gorgeous mega menus with any of the options your business needs. Whether this includes several subcategory options or the inclusion of images with your menus, almost anything is possible with the right coding.

Search Features

Another common feature that requires development is custom search. Most eCommerce platforms come with search features that allow for faceted search. This allows users to customize their search in terms of brand, size, color, and other common facets.

If your business requires a more specific facet, you’re going to need a custom search. For example, if you run a business that sells plants, you might have customers who want to search your products by how much light they require. This functionality will be valuable in assisting your customers to make purchases, but no platform is going to have a “light level” facet built into their search functions.

Auto-completing search terms are another feature that customers appreciate. Several developers are able to add coding to your search features to include auto-complete and recommended search features. Features like these make it easier to navigate your site and add a professional touch that users appreciate.

One Click Purchasing

Another valuable function that many platforms do not include is one-click purchasing. Made popular as a feature for Amazon Prime, the eCommerce giant now offers this to all of its customers. Rather than adding a product to a cart and then moving to checkout, one-click purchasing takes the customer straight to checkout.

For sites that link customer payment data to account, this can even be used for instant purchases with no further steps. These tools are extremely valuable for cashing in on impulse purchases and streamlining the purchasing process. Having customers view their cart before checkout can lead to indecision. The faster you can allow a customer to go from the initial desire for a product to purchase, the less chance that your customers will reconsider.

 

To learn more about features that will improve your eCommerce site’s performance, turn to Genius eCommerce. Our experts are here to keep you up to date on the latest tips and news in the world of eCommerce.

 

Choosing a Design Theme for your eCommerce Site

The web design theme you use for your eCommerce site can have a major impact on your business. Whether this is positive or negative depends on how much research you put into your decision.

Consider your users: The number one criteria when choosing a theme is your user base. Many businesses that are trying to appeal to a young and trendy audience will have the most success with modern minimal templates. This style is currently in vogue and does not provide an abundance of distractions from your call to action. Flat themes typically feature light backgrounds and darker text, making your content really pop off the page.

A full-width template is a great option to achieve a very contemporary look. For a more traditional design, a boxed width design is another great choice. These templates include a border around your content and tend to be perfect for websites marketing to other businesses.

No matter what theme option you choose, you will have some empty space on your page. While it might be tempting to fill that negative space, it’s important to avoid over-saturating the user. If you have a lot to say, consider a simple link to another page where you can go more in-depth.

Choose the right header: A strong header sends a strong message. As soon as a user lands on your page, the header should be the first thing that draws their eye. A bold, bright image is truly worth a thousand words. You can tell an entire story about your brand with the right combination of graphics and text at the top of your page. If that story appeals to your user base, it will leave them hungry for more information.

You also want to be sure that your header leaves enough space for users to want to continue their journey through your site. A header that takes up half of your page might make your website appear underdeveloped.

Instead of extending your header vertically, you might want to extend its width beyond the rest of your content, guiding users from the literal big picture to the important details about your business. The right balance between the “curb appeal” of your header and the substance to back it up will be what keeps users interacting with your website.

Check out your competition: If your business has competitors with a successful website, take some time to navigate them. It’s never a great idea to use the exact page template as a competitor, noting their successful layout features will help you improve your own site.

Does your lead competitor place their menu above or below the header? How do they lay out their links or organize their products? All of these factors can contribute to their success and might be a huge help when deciding what your customers want to see for your business.

You should also consider the inverse, what does their site lack? Are there clunky or unnecessary features on the competition’s website? Avoiding their mistakes is a great way to give your site a superior layout.

Menu designs: Your menus are your user’s travel guide to the rest of your website. You need menus to point users towards your products and more information on what you offer as a brand. Whether you feature a simple dropdown menu or what a custom designed mega menu, making your site easy to navigate is key to retaining users and increasing visit durations.

Factors like whether you want to include subcategories to your menu can affect the ease of use for your website. A challenging menu will lead to increased bounce rates, but having too many subcategories can be confusing to users. Be sure to test your own menus and make sure they serve as an efficient gateway for visitors to understand you and your product line.

Branding: What is more important to you, your brand or your products? The idea of your brand is important, and how you feature it on your site will send a message to users. You definitely want your pages to prominently feature your brand logo so visitors will see and remember it.

If your brand is the focal point of your business, you will want that logo front and center. This works well for businesses that are selling a “lifestyle” that goes with their products. For markets like footwear, sometimes having a popular brand of shoes is more important than having shoes in general to consumers. These businesses will want to display that brand first and the products second.

If you want your products to speak for your brand, placing your logo off to the side or in a corner might be a better choice. This placement will give visitors an idea of who you are, while still maintaining your site design’s focal point to display your products. For businesses that want customers to display their product’s utility, or do not have powerful brand recognition, this product fronted design will focus visitors’ interest on what you have to offer.

 

Keep your business up to date with Genius eCommerce. Our experts compile news and tips on every facet of eCommerce so you can always find new ways to improve your site and your business.

How SEO and Web Design Work Together

Every eCommerce website should share the common goal of trying to attract visitors with a website that is both SEO friendly and visually pleasing. It may not seem like the design of your website has anything to do with SEO, but in fact, it does.

We at Genius eCommerce are going to take a look at how the two are linked, why design is just as important as SEO, why people tend to focus more on SEO and more. Our goal is to provide you with insights and information about how you can improve your eCommerce SEO.

Design vs. SEO

Obviously, SEO targets specific keywords that are relevant to your business with the goal of bringing traffic to your eCommerce store. We tend to look at SEO on the surface and simply think about the content itself — that if the keyword is featured and you can start ranking for the words to generate organic traffic, then you are on your way to success.

Targeting the right keywords and getting people to your website on SEO alone doesn’t do the trick though. Consider what could happen after people get to your website. The website may have content that relates to the search query, but be in need of a better user interface. Even if you get people to come to your website with the right keywords, that isn’t enough.

If you are a business that has not put in the effort to improve your website experience, customers may not care to do business with you. People want to see businesses that care about appearance and a good website design makes people more likely to stay on the website.

Why People Focus on SEO

SEO is so important to eCommerce success because it can help create a better flow of traffic. Naturally, people are going to look at statistics and want to see them rise. While the rise in numbers may look good on the surface, your SEO efforts aren’t completely working if you don’t have a great design to go with it. Customers like to hang around websites that are nice to look at. Here are a few tips for bringing SEO and design together.

Optimize Content – Content is everything. You want to consider the search terms and keywords you are trying to rank for and make them a big part of the content. Use long tail keywords and phrases that are going to be searched and create a content plan based off of that. Use your keywords in the title and subheadings. Keep things organized by having subheadings to separate large blocks of text, and make sure you are not keyword stuffing by using the keyword naturally throughout your content.

Mobile Friendly – Search engines today are looking to see which websites put an emphasis on mobile users. Today, internet browsing and shopping are being done with mobile devices more than desktops. Having a responsive design that can easily adjust your website to a mobile, or other, format makes a huge difference in retaining customers. If your website is not mobile friendly, people will likely go back into the search results and find a competitor that is.

How do these two very different elements of eCommerce work together? A website that has a good design and uses the right SEO practices is more likely to succeed. SEO drives more traffic and potential sales to a website. A great design keeps people on the website for longer, which can bring your bounce rate down and help you rank higher on search engine result pages.

Both of these elements hold the key to success in the eCommerce space, especially in your digital marketing efforts.

For more tips, tricks, trends and more from Genius eCommerce, continue reading our blog. Our goal is to provide eCommerce SEO tips that can help you succeed in the online space.

Let’s Talk Google Ranking Factors

Over the years, another new factor in ranking on search engines like Google has popped up. In 2014, it was HTTPS. In 2015, mobile usability was a factor. In 2016, it was content development. In 2017, the focus was back on HTTPS. Last year, in 2018, the focus was on page speed, particularly for mobile.

So what will the factor be in 2019? Better yet, what factors, in general, are more important when it comes to ranking? There is so much to consider and some of these ranking factors may go hand in hand and have direct connections you may not notice.

Today, Genius eCommerce will talk ranking factors on Google and what goes into improving your rankings in 2019, the factors that will really move you forward this year. This is who we are and what we do, staying up to date and providing updates, trends, news and more in the eCommerce world.

High-Quality Content

Through the years, content remains king of your marketing efforts. The quality of your website writing and blog content is just as important now as ever before. Content needs to provide valuable information and add value to the customer. If there is no value, it will hurt your overall rankings with Google.

But, how do you do this?

Be mindful of what your customers want to know. Writing content that is geared toward your customers’ search queries goes a long way. Search intent provides great research on what your customers want to know from you or find from you. An analytics report can give you the insight you need to see what search results people are clicking and using to get to your website. You can then set up your content based on what you find.

Keyword research is not needed to rank with search engines, but it does serve as a basis for creating quality content. This can be an easy roadmap to regularly producing content that stays focused on topics and draws in visitors.

Your snippets on search engines can be just as important as the content itself. Rich snippets mark text and data using schema for better visibility on Google’s search results, which can lead to a better click-through rate, a lower bounce rate, and more conversions.

Finally, remember the importance of voice search and how many people have voice-activated devices such as Siri, Google Assistant or Amazon Echo. Voice search has been a growing trend for several years and with so many devices out there that respond to vocal cues, you want to optimize your search queries to respond to how people speak.

Be Mobile Friendly

Years ago, the way to be “mobile friendly” was to create a mobile version of the website. Instead of creating a mobile website that is hosted elsewhere, creating responsive websites is the way to go to achieve great rankings today.

There is no preference over mobile websites on Google, but having a responsive website is the recommended format that works best with their algorithms. In a time when mobile-first indexing is the thing, the mobile version of your website becomes crucial.

Website Security

In 2017, 30 percent of results on page one of Google were using HTTPS. Creating a secure website has become more important because some browsers will flag websites as not secure, most notably Google Chrome. With 45 percent of internet users using Chrome as their browser, this can pose a problem if your website is not secure.

HTTPS becomes essential, then, to show that your website is secure and can be trusted.

User Experience

User experiences is another important factor when it comes to SEO. You have to see it through your customers’ eyes and have an understanding of what they expect to see and want to see.

For many people, that has as much to do with appearance as anything. If a website looks good — has good graphics, images, content, and layout — it will keep the customer engaged and interested.

The way a website is laid out is another factor in this. It should be easy to navigate to and from different categories and headings with a proper site architecture.

The layout should be as simple as possible so that navigation remains easy and it shouldn’t take the customer much effort to find the product they are looking for.

Optimization

Part of the user experience is the waiting or lack thereof. People don’t like to wait for webpages to load, so having the website optimized to have a great page loading speed for all platforms, desktop and mobile included, is important. Slower websites tend to struggle because they are so often clicked by the customer and that visitor returns to the results because nothing happens.

In addition to page speed, having your on-page optimization completed will go a long way as well. Your technical SEO holds a stake in your position on search engines too, so taking care of these little behind the scenes aspects of optimization will also help.

Finally, don’t forget about link structure and metadata when planning your optimization. Little things like having title tags prepared and polished, having meta descriptions completed and having strong backlinks to boost your SEO are all important and help you build your results.

With these tips on the factors that can help you rank with search engines the way you want, you will see that, with time, the results will be there as well. That’s how Genius eCommerce is helping you, providing the latest updates, tips, trends and more on the eCommerce space.

Be sure to continue reading the Genius eCommerce blog for more on how we can help you stay up to date on everything you need to help stay informed during your eCommerce efforts.

How To Make Your Landing Pages Stand Out

A landing page to a website is like walking through the door of a brick and mortar location. It is the first place you see when you enter an eCommerce website. Landing pages are different than the homepage in that they are a more targeted location to place customers in the right spot for the products they want.

Landing pages can have a 5 to 15 percent higher conversion rate and are great for lead generation. Many landing pages get overshadowed by the homepage or product pages when it comes to preparing these pages and designing them.

At Genius eCommerce, we focus on all aspects of eCommerce websites from design to development to content and more. This is who we are and what we do, keeping you informed and updated on tips, trends and more in eCommerce.

Today, we will look at some tips for landing pages and ways that you can make yours stand out.

Avoid the Homepage – Your homepage should never serve as a landing page. There can be too much wording and visitors can easily get lost in their search. Having a dedicated landing page will perform better at generating leads and creating conversions, which is the primary focus of the page.

Include Specific Elements – Each landing page you create should have several different elements, among them a headline and sub-headline, a description of the offer, an image or video that supports the content, and any supporting elements such as testimonials, logos or security badges. Perhaps the most important element is to include a form on the landing page that allows you to get information. At the very least, if a form is not possible, include a call to action button to get visitors to the next step.

Limit Navigation – Unlike your homepage and product pages, the goal of a landing page is to give the visitor what they are looking for immediately. With this in mind, keep the navigation options on these pages to a minimum or not even present at all. This way, there is no possibility that they can wander off the landing page to a different page that does not pertain to their interests.

Clear and Simple Objective – Landing pages are also designed to give a clear and concise definition of what the page is about. A landing page should not be too wordy or hold too much information. Limit the amount of copy and additional media on the page to the necessities and keep the content organized. The most important thing is that the call to action is clear to the visitor.

Match Content – Consider the conversion path when creating landing pages. If a visitor comes to a landing page through a PPC ad, consider the language of the PPC ad. By echoing the same message as the previous ad, the customer feels like they are where they need to be and more likely to process. Give different information from the ad and they are more likely to click the back button.

Create Multiple Landing Pages – Every time you have an offer or new campaign, create a new landing page. The more landing pages you create, the more opportunity you have to connect with customers, generate leads and convert.

Using these tips can help you create landing pages that can be successful with the right message and products.

At Genius eCommerce, our goal is to keep you informed so you can succeed in the eCommerce space. It’s who we are and what we do. Continue reading the Genius eCommerce blog for more.

Augmented Reality, Virtual Reality and Why They are Trending

The world of eCommerce continues to grow every year. In fact, it is expected that the worldwide eCommerce market will have an increase in sales of over 246 percent by 2021.

The reason for this is that more people are willing to make purchases online as technology becomes more advanced and transforms the shopping experience.

One of the reasons is a growing trend of augmented reality and virtual reality. Today, we will explore what augmented reality and virtual reality are and why they are trending.

At Genius eCommerce, we stay up to date on the latest trends in the eCommerce world so you can stay in the know. It’s who we are and what we do!

Augmented reality is defined as the integration of digital information with the user’s environment in real time.

Virtual reality is defined as an artificial or computer-generated simulation or recreation of a real-life environment or situation.

The difference between the two is that augmented reality uses the existing environment and overlays the new information with it, whereas virtual reality creates an artificial environment that makes the user feel like they are experiencing a situation first-hand.

augmented reality virtual reality

VR devices are already a popular trend that has developed over recent years. Between video games and immersive television experiences, virtual reality is a way to add yourself to the action as you would in a video.

From an eCommerce standpoint, the way people are experiencing virtual reality is through virtual showrooms and product portals. Whether it is viewing a shop in a virtual setting of a showroom before you physically go to buy or see the product or just a high-quality viewing of the product, the realistic view adds a real-life shopping experience to the eCommerce world.

eCommerce stores can take advantage of virtual reality by providing a glimpse at the product, the expected view of a product or a showroom without physically being there, allowing a look at the general setting before you ever attend. Ultimately, it becomes part of the shopping experience without getting in the car and going to a location. It’s a way to see how a store looks before you ever visit it or to see the product before making a purchase.

A way augmented reality is being implemented is through real-life product visualization. This feature is allowing customers to not only see a product before they purchase it, but to view the product visualized within their home. For example, if you were shopping for a new table, you could see what it looked like in your dining room before ever making the purchase with an augmented reality visualization.

These features both create a more immersive and involved shopping experience, which is ultimately the goal. People don’t want to shop the way they did before. They want to put technology to use, and you have that chance to reach a whole new client base that is interested in completing an entire purchase process from browsing products to check out, all in one place. Giving them the full experience of shopping in a brick-and-mortar location without leaving the comfort of their home is certainly a way to keep interest high.

Now that you have seen how a more immersive experience with augmented and virtual reality is changing the eCommerce world, you can start to take the steps to develop your website to give the user experience that customers desire.

Stay tuned for more eCommerce tips, tricks, updates and trends with Genius eCommerce by reading the Genius eCommerce blog. Remember that we keep you up to date on everything eCommerce so you can stay in the know. It’s who we are and what we do!

eCommerce Design Trends You Should Know

When we visit a website, our first impression tends to be based on the look and feel of the website. It’s only natural. As humans, we react and are drawn to things that are appealing to the eye. In the eCommerce space, it makes website design that much more important.

The credibility and trustworthiness of a business are based mainly on the design of a website. In fact, 75 percent of consumers judge these factors based on how a website looks.

Having a strong design means everything from reeling in your customers and getting them to stay with you to view your products and create conversions that keep your business moving. An eCommerce site design further drives home your message and your brand.

At Genius eCommerce, we understand the importance of moving forward in the industry and keeping up with trends that lead to success for your eCommerce business. This is who we are and what we do.

Today, we will take a look at a few eCommerce design trends that you should know.

Strong User Experience – In today’s eCommerce world, you are going nowhere fast if your website is too slow. Visitors to your website want a flawless experience with fast loading pages, easy checkout and a quick and simple way to find the products they want. A poor website design and user experience can turn away potential customers and therefore lead to lost sales. You can save yourself from all of that by simply making sure the website runs and operates well and gives the visitor what they expect.

White Space – We often think of design and think it has to be so eye-catching and colorful and loaded with content that it actually becomes too loud and crowded. The use of white space has been a growing trend because it keeps things simple. Yes, visitors want to see design elements that represent your brand and show off your message and your credibility, but they also need to focus on the task at hand. More white space makes it easier to put the focus on the important elements of a webpage. As long as user experience is an important factor in a purchase, making a website easy to navigate and keeping it simple with white space goes hand in hand.

web design

Custom Graphics – Separating yourself from your competition is just another part of the game in the eCommerce space. Customization is a great way to stand out, but this can’t be done with generic website templates. You need to think custom and differentiate yourself from your competition. A custom design is a great way to do this, as well as including graphics and branding that furthers your message.

Keep It Bright – It may seem like a second thought at times, but color is actually a factor in swaying visitors to stay with your website rather than going to the competition. Bright colors always have a place on websites because they draw the attention of the human eye, but choosing the right color is the challenge. If people view the website and the color works perfectly to make the messaging easier to read and more appealing, readership can improve by up to 40 percent. If you want your brand to really stand out, choose your colors wisely, but think and be bold.

Responsive Mobile Design – This has been a growing trend for several years as the number of mobile users continues to increase every year. Since 2016, the number of internet users on mobile devices over laptops and desktops has increased. With so many people viewing websites on mobile devices, if your website isn’t responsive and capable of converting to a mobile view, you are guaranteed to lose business. A strong mobile experience is incredibly important because of the number of users that will see it and how many sales you could make to customers who choose to make a purchase on the go.

Keeping up with design trends can make all the difference in completing more conversions or falling behind in the race with your competition. Let Genius eCommerce be your source for trends you should follow for your eCommerce website. It’s who we are and what we do.

Continue reading the Genius eCommerce blog for more updates, tips, and trends to keep you in the know!

Tips for Starting Off Right with BigCommerce Development

The design and development of an eCommerce store are two of the main factors that turn visitors into customers. People visiting a website want to see a polished product, a design that is welcoming and warm and gets to the point with its brand. They also want a website that functions well and doesn’t take more than a few seconds to load.

So many little aspects can be the difference between a conversion and a customer abandoning your website for another from a competitor. How can you build up your website so you can be competitive?

That is the question that Genius eCommerce is here to answer today. We stay up to date on everything in eCommerce from the latest trends and news to tips to help you. This is who we are and what we do. Today, we will look at a few development tips for starting off strong with your website.

Branding – If visitors want to see a professional website, there needs to be branding involved, most notably a company logo. People need to be able to identify you and know what your brand is and what it stands for almost instantly. For many businesses, a logo and a brand are very similar to a reputation. It represents the business and gives people a reason to believe you care. Having a professional logo shows that you care and can be trusted to customers.

Display a Favicon – Having a logo and showcasing your brand is important, but it’s not as big a part of the technical development side of things. However, having your logo also be in the form of a favicon is part of the development. A favicon is a small icon, usually of the company logo, that appears in the browser of the website next to the URL. Have a favicon version of your logo made when it is being designed and add it through BigCommerce.

eCommerce-website

Social Media Icons – There are two purposes for social media icons. First, you want people to see the icons on your website to show there is also a social media presence. This encourages people to check you out on social media. But make sure the icons are linked to the correct platforms and pages and that they open in new tabs or windows. The last thing you want to do is distract potential customers by taking them completely off of your page to go to your social media and negate a potential purchase.

A Simple Checkout – Just like with loading speeds, customers want to complete their purchases quickly and easily. One of the biggest reasons people abandon their shopping carts is because of a long and complicated checkout process. Have your website developed to make checkout quick and easy, limiting the steps needed for customers to complete a purchase.

Product Images – If you want to make an impact with shoppers in the eCommerce space, you need large, high-quality images to show off your products. One of the difficulties of online shopping is that customers cannot physically see or hold the product until they receive it. With that in mind, give them as much detail as possible in their photos. Don’t just make the photos large and clear, make them as detailed as possible so it feels like people can see the product as if it were right in front of them.

Reviews – One of the reasons new customers come to a new store, or any other business for that matter, is because it was recommended by a friend or by people leaving reviews online. One of the best ways to persuade a customer to purchase a product from you is to leave a review on the page from a customer who previously purchased the product. This cuts down on the research the customer has to do and makes the decision-making process of choosing to purchase go quicker, too.

Did you find these development tips helpful? At Genius eCommerce, we stay up to date on everything in eCommerce. This is who we are and what we do. Check out the Genius eCommerce blog for more tricks, tips, updates and more.