Now Serving: The Best eCommerce Marketing Tips

The eCommerce marketplace is one of the most competitive landscapes in today’s environment. It’s more competitive even than a row of similar businesses selling commoditized products in a bustling square where consumers can take their pick.

The eCommerce marketplace is like that bustling square, except consumers can pick and choose between options nearly instantaneously and with the greatest of ease.

If a consumer wants a review of a specific product, it’s right at their fingertips.

If a consumer wants to compare prices for the same product from five or more different vendors, it’s also right at their fingertips, and they can have the answer in mere moments.

If a customer wants to find alternatives to that very same product – you guessed it, all of the answers they’re looking are right there at their fingertips.

These days, time and choice are in the camp of your consumers, and the online marketplace is stiff with competition. But that doesn’t mean it’s impossible to be successful in selling products or services online. In fact, that couldn’t be farther from the truth.

The factors that come together to make the online marketplace so competitive largely stem from the fact that it’s completely saturated with customers. People are increasingly turning to the internet to fulfill purchases specifically because it offers them so much convenience.

Global eCommerce sales are expected to surpass 4 trillion dollars this year. It might seem tough to get a share of that pie, but it is a very large pie, and there are definitely ways to take a share for your business.

One of the greatest ways to compete effectively is with an expert marketing strategy, and we here at Genius eCommerce specialize in solving complex eCommerce problems. A marketing strategy taking advantage of some of the best eCommerce marketing tips will have quite an impact on your business.

A successful marketing strategy will create a robust brand, speak to your target audience, cultivate loyalty and more. With some of the best eCommerce marketing tips at your disposal – tips that you’ll find outlined here – you could be well on your way to reaching the right market and differentiating your products effectively.

Create, and Strengthen, a Unique Brand for Your eCommerce Website

A unique brand that speaks to your target audience is hands down one of the strongest assets that your business can list. In short, a strong brand is critical. It represents a statement of value and provides an experience that customers can’t find elsewhere. The thing is, it takes attention and dedication to build one that is not only strong, but unique and focused.

Develop an intimate knowledge of your business. It is your business, after all. Get to know your customers. Get to know how they use your products and why. Build your brand around that relationship, and you will thank yourself in the long run.

Publish Original, Targeted Content to Your eCommerce Sites

The use of content in marketing is expected to grow significantly in the coming years. The overwhelming majority of consulted marketing professionals agree that content is one of the most effective ways to reach and engage audiences and the use of content in marketing is central to this.

Create a blog and post original, insightful content on your product and the problems it solves. For those who prefer to consume content in the form of a video, consider publishing a vlog. Consider sending emails as part of a targeted campaign. The sky’s the limit when it comes to being inventive with how you want to reach your audience.

Utilize User Generated Content, Too!

While you should offer creative, original content, sharing and promoting user-generated content is a great way to build trust with customers and get them excited about your product. Not only does it potentially save you time, but It can make you seem more authentic and more engaged with your audience, and that can go a long way. Trust is one of the strongest elements in building a successful brand. After all, if you know you need to be engaging with your audience, shouldn’t you engage them?

Personalize – Wherever You Can – to Increased Sales

Personalization is the future of marketing endeavors. Customers are increasingly expecting to be the audience for relevant advertising material and content. To offer a personalized experience, you’ll need to be in touch with your customers.

Reach out to them, ask for their feedback for improvements or reviews. Giving your customers the feeling that they are a part of the success of your business will build rapport and trust, and will positively affect your conversion rate.

The Mobile Marketing Channel Is The Future

One more thing to consider here – make sure your online store is optimized to provide a high-quality mobile experience. More and more customers are using their mobile phones and tablets to research products and make purchases. Make sure that your advertising and your marketing efforts are well adapted to the mobile landscape – if not, they will not be as effective as they might be.


We could go on, but we’d love the chance to be able to give you advice based on your unique situation (see, personalize wherever, above!). In order for us to do that we need to get to know the challenges facing your eCommerce business, and the only way we can do that is by speaking with you. If you’re interested in learning more about tackling the marketing opportunities before you and getting some more of the best eCommerce marketing tips, contact us at info@geniusecommerce.com.

Steps You Can Take for Higher SEO Rankings

For many eCommerce business owners, SEO seems like a complicated endeavor. You are told to be patient with the results. You are told that it takes extensive research. You are told about the importance of search engine optimization and the things you should update for better optimization.

As complicated as it seems, SEO is not a hopeless endeavor. It’s quite the opposite in fact. You know that you want to improve your SEO rankings, but just need the guidance to take the best practices to get you there.

There are five things that you can do, or find a digital marketing agency to complete, that will help you be set up for SEO success. Check out these steps with us here at Genius eCommerce. This is who we are and what we do.

Coding – One of the most important parts of SEO rankings is the behind the scenes work that coding does. Having a good code to your website does not achieve rankings alone, but if your code is not in order, it can prevent you from reaching the success you want even if everything on the surface is being done well. Technical SEO is an aspect that you simply cannot overlook.

Content – Your content still rules overall. After all, Google reads words first and foremost and looks for the ways it is relevant to search terms. For better Google rankings, you want to have a content marketing plan that focuses on specific keywords and carries some meaning. Relevant and meaningful content helps to boost your domain authority and quality content connects with people who will be reading.

Link Building – A piece of advice you hear a lot when college students are preparing for graduation is to make connections and start networking. Essentially, that is what link building is to your SEO efforts. Building links is making new connections and increasing your domain authority.

Social Shares – Social media has no direct effect on your SEO, but it does go hand in hand with building domain authority and backlinks. Creating connections helps increase your relevance and authority as a leader in your industry. The more shares you can get by promoting your content on social media, the more people will see it organically. This, in turn, helps build up your brand and give it a recognition, which can help you get more clicks from results in search engines because of recognition. Because people may already know the brand from social media, your bounce rate could go down with people visiting having an idea of what to expect from you. That can only improve your conversion rate, establishing that trust in people.

Keyword Ranking – A key part of SEO is choosing keywords that can help improve your overall rankings. The problem is that far too often, SEO clients choose to keep it basic and target words that are broadly searched. With so much competition for the top spots for these keywords, you can easily get lost in the shuffle. That’s why the best way to start your campaign is to do extensive research on keywords where there is an opportunity to achieve the top ranking spots. Using keywords that are more specific to your goals can help you get to the places you want to rank.

With SEO, there are no guarantees or shortcuts to achieving success. It does take patience and research to get the results. With that in mind, having the right team to guide you along the way with the research and strategy can put you on the right track. Taking these steps may not be the easiest thing to do, but it is the most effective in the long run, and that is ultimately what will allow you to achieve the success you desire.

How To Write SEO Friendly Content for eCommerce

You’ve heard the saying that content is king and it really is true. Content marketing has a number of benefits that include building a brand, increasing sales, and generating new leads, and it continues to be an effective method for not only connecting with readers and turning them into customers but also in building authority with search engines.

Content marketing is a fit for every type of business, but there are certain tactics you should take when writing SEO content for eCommerce. Today, we will review some tips for writing SEO friendly content.

Set Goals – Before you even begin to start writing content, you need to set some goals for yourself and your business. What are you trying to accomplish with your content marketing? You may be more focused on establishing your brand or demonstrating why people should buy your products. You may be targeting a new audience. Maybe you are writing for the purpose of gaining better rankings on search engines. Whatever the reason may be, establish it early and use it as motivation when creating content.

Know Your Audience – As you prepare for writing, you want to identify the audience you are writing for so you can produce content that is specifically for them. You can ask yourself a variety of questions about your audience and determine certain things like the age demographic, the type of work they do, what their interests are, what their needs are and why they may want to buy your product. All of these things can help you determine who you are writing for so you can specifically target your audience.

Content Types – Content comes in all forms and you don’t have to be married to one in particular. You may write a few blog posts or articles that are informative. Videos or infographics can be used for a more visual approach, or you may choose to record an audio podcast for people to listen to. All of these types of content help distribute your content marketing across a variety of platforms so that people can connect with you in different ways.

Quality Writing – Content marketing is not just as simple as writing content. You have to make your content, your articles, videos, podcasts and anything else you produce informative and provide value to the customer. Your content should help answer the customer’s questions and solve their problems. The writing should flow naturally and include the keyword you choose to target in a natural way as well. You do not want to stuff your content with the keyword too many times or force the keyword into your content. You also want to check for any grammar or spelling errors and should keep your writing clean and polished.

Share Content – Once your content is published, it should be shared with any followers you have on social media and any other places where you post regularly. Making an announcement of new content attracts readers and bring back loyal followers. It will also help you get on a schedule as you post new content in the future.

Track Your Progress – As you produce content, check your progress. See what kind of results it has on traffic on your website. See what type of content brings the most visitors. Compare these results to your goals set before you started your content marketing campaign and track what connects with your visitors and what isn’t working and adjust your campaign accordingly.

At Genius eCommerce, SEO and content marketing is who we are and what we do. We help you get the tips you need to achieve success in your SEO campaign. Continue reading the Genius eCommerce blog for more.

BigCommerce and Your WordPress Site

WordPress is an amazing option for businesses that are just starting out with their online presence. The WooCommerce plugin allows businesses to easily add eCommerce functionality to WordPress websites. Since late 2018, there has been a new option for WordPress users to dip their toes into the eCommerce world. Businesses no longer have to choose between WordPress’ flexible platform and BigCommerce’s proven eCommerce engine. For WordPress-based entrepreneurs wondering if they should consider adding BigCommerce to their site, here are some factors to consider.

Your Content and Your Commerce

If you have a well-established WordPress site, you undoubtedly have built a network of content related to your business. While migrating that information to a new platform is possible, it is a time consuming and sometimes risky procedure. If you have dedicated time to building your brand through WordPress, the BigCommerce plugin is a great way to add the checkout options your business needs. 

Increasing Your Scalability

If your business is growing, adding BigCommerce’s functionality is a great option. As you start to do more business on your site, the increased activity can drag down your page’s performance. Letting BigCommerce handle the eCommerce side of your business will leave your content pages running smoothly as your user interactions grow. You get all of the advantages of your WordPress site and BigCommerce’s powerful eCommerce platform. 

More eCommerce Options

Choosing BigCommerce for your WordPress site means WordPress developers can quickly add a huge array of eCommerce options to your site. For example, with the BigCommerce plugin, you have access to 65 payment gateways and seamless access to all major global carriers for your shipping needs. Shopping carts developed through this BigCommerce platform can easily integrate sales and discount codes from your website and make the user experience quick and easy. You can also use this BigCommerce plugin to expand your business’ sales across multiple popular platforms like Facebook, Amazon, and eBay.

Additional Security 

Adding BigCommerce to your WordPress site means that you can use their secure checkout service. Working with BigCommerce means that your checkout process is PCI secure out of the box. You will not have to worry about securing your customer data as your business expands. 

 

If you feel like your business is growing beyond your WordPress’ sites current capabilities, adding BigCommerce’s plugin might just be the perfect way to handle your checkout process. If you’re not ready to move off your established site, but you need to broaden your eCommerce horizons, this plug-in is a perfect way to get the best of both worlds. 

Here at Genius eCommerce, we are dedicated to helping your eCommerce business succeed. To stay up to date on the latest eCommerce news and tips, check back in with us for regular updates.

 

Measuring SEO Success: The Metrics You Should Know

Achieving SEO success takes time and patience. One way to stay on track in your approach to SEO and stay the course with your strategy is to know that it’s working, even if on the smallest level.

How can you measure your SEO success? There are so many different performance metrics you can track, so you should know which ones you need to focus on and understand so you can accurately track your progress. Today, we will look at the metrics you should know.

At Genius eCommerce, this is who we are and what we do. We aim to be a guide for you through your eCommerce SEO efforts, informing you of trends, tips, and tricks to achieving SEO success.

Organic Traffic – A strong indicator of SEO success is in organic traffic. If your SEO campaign is working well, you should be seeing more organic traffic and conversions. If you don’t see much of an increase or very little early on, don’t let that discourage you. SEO takes some time to go to work and the early metrics can give you some insight on what is working. For example, if organic traffic is increasing and conversions are not, you may need to look at the keywords you are using and see if there is a better fit for your business. If your organic search traffic isn’t increasing but conversions are, you have likely improved the quality of traffic reaching your website.

Conversions from Organic Traffic – Conversions are the real measure of success in eCommerce. In Google Analytics, you can see the revenue, transaction, and eCommerce conversion rate under the eCommerce tab. These are the numbers that show how your business is doing. Compare these results to the results you got before starting SEO to get an idea of how your SEO campaign is working. SEO is designed to bring more visitors to your website, but conversions are the number that really matters.

Bounce Rate – Are you getting clicks to your website and then having people leave right away? This is what the bounce rate measures, the number of people who reach your website and then leave almost immediately for whatever reason. If your bounce rate is dropping, it can mean two things, that you are getting more relevant traffic to your website or that visitors are spending more time browsing the website and looking at multiple pages. Usually, a decreased bounce rate can come with an increase in conversions.

Time on Site – In a similar way to bounce rate, the amount of time people are spending on your website is an indicator that more relevant traffic is finding its way to you. The longer people stay on your website, the more likely they are to make a purchase. If the average time on site is increasing, it means more visitors are finding a way to stay engaged and active on your website.

Rankings – When you finalize a list of keywords, the goal is to improve your rankings. The higher your rankings are, the better the campaign is performing. It can be easier to start by targeting tail keywords, keywords that have more than one or two words so that you are targeting things that are more specific and have a lesser search volume. These keywords tend to be best because they are more specific and cater to the visitor who knows what they are looking for and wants to be directed to that right away. There is a better chance that these keywords give you more qualified traffic. While rankings are an indicator of SEO success, it is not everything to SEO. You don’t want to get so caught up in the rankings that you start to try to produce content specifically to improve rankings and not offer anything relevant to the customer or show your authority or expertise in your industry.

Now that you know the areas you should be familiar with when it comes to analyzing your SEO success, it’s time to get out there and start to improve your eCommerce business with an SEO campaign. At Genius eCommerce, you can get the best tips, tricks, and trends to stay updated on the best practices of SEO throughout your campaign. This is who we are and what we do.

Continue to read the Genius eCommerce blog and check back for more updates.

Best Practices for Effective Multilingual SEO

Optimizing for search engines is already a difficult task that requires a lot of patience. You have to carefully choose your keywords and implement a content strategy that helps you build trust with the customer, create authority and boost your rankings. Doing this for multilingual businesses can be even more of a challenge.

If you have a business that offers products internationally or specifically want to target consumers in foreign countries, you need to cater to them. In fact, 90 percent of searches are done in the native language of the user, showing you how important it is to reach this target audience.

When making an effort for better multilingual SEO, even the smallest things can make an impact. That’s what we will focus on today at Genius eCommerce, the best practices for successfully building multilingual SEO.

Optimize for UTF-8 Characters – Foreign languages can often feature characters that are not part of the English language and may not mean much to you but mean quite a bit to someone else in their own language. Make sure that your website can support these characters. If the website is not able to support these characters and the characters become corrupted, it can prevent your website from being crawled properly. Also make sure that your title tags, image alt tags, and keywords match the target language and are translated properly with the accepted characters.

Choose the Right Keywords – You probably already have a list of target keywords in English and you may think that it’s easy to just translate them to multiple languages and put them to work. It’s not that simple. Translations can have different meanings or may not be the terms most likely to be used in another language. People are going to search for terms that are familiar to them and their language. It’s also important to conduct this translation for everything on your website, not just keywords.

Get to Know the Search Engines – Google may be your search engine of choice, but in other countries, there are other search engines that may take precedence that you need to be optimized for as well. In Canada, Bing is a popular choice. Some countries, like Korea, even use their own search engine called Naver. You can get new customers by targeting specifically to Google, but you could be missing out on your full potential if you don’t explore the search engines your international customers are using.

Have a Focused Strategy – There are some differences to multilingual SEO and trying to optimize your website for a different language. One thing that stays the same is the importance of having quality content. You should always consider where your SEO strategy is going and how you can keep up with the evolution of search engines.

URL Structure – Have you ever visited a website that looks like this: www.domain.com/en/about? The “en” in the middle of that indicates the language and that there may be other translations available. Each translation of your website should have its own domain for that country or a subdomain or subdirectory with the language and country information. Any keywords that are in the URL structure should also be translated properly.

Hreflang – Hreflang tags are part of the coding of a website and another way to inform search engines of the language a website is using, helping to increase the ranking for different languages that you are targeting.

The goal of SEO is to generate traffic and to make sure that the traffic you are generating is the right traffic for you and your business. If you have a business where you sell a product that can have an international benefit and generate interest around the world, you want to make sure your website is optimized for those countries that bring more to you in return.

Through all of your SEO efforts to make your multilingual website, remember to get help from a translator or a language service so you can be certain about the translations.

Keep reading Genius eCommerce for more updates and trends in the eCommerce world and how you can be prepared to take your SEO to new levels. This is who we are and what we do, and we want to help you with tips like these to build a campaign that delivers results.

Link Building Explained: Why It’s Important to SEO

If you have ever ventured into search engine optimization (SEO) or briefly looked up the best methods for an SEO plan, you have certainly seen that on-page content matters a great deal to your success. You have probably translated this to making new blog posts and adding better product descriptions. However, there is another part of SEO that matters a lot that doesn’t get its time in the spotlight and is just as important to your SEO success as content: Link Building.

Link building is the process of gaining hyperlinks from other websites back to yours. Search engines use these links to crawl the internet and that includes pages that are between the individual pages of the website.

Link building can be one of the challenges of SEO and that’s why Genius eCommerce is here to help. This is who we are and what we do. We stay up to date on eCommerce SEO news and trends and provide insights on how you can achieve better SEO results.

Search engines use links for two reasons: to discover new pages, and to determine the ranking within results. Search engines crawl web pages and then extract the content and index it so it holds a place within search results. Google then decides how the quality of the page stacks up with relevant keywords, but also with how many links are pointing to the page from external websites and the quality of those websites. If you have a high-quality website and are receiving links from other high-quality websites, then you are more likely to appear higher in search engine result pages.

It may seem like a lot of work for an uncertain return. How can you be sure that you are building links with quality websites that will help to improve your chances of ranking higher? Link building offers more opportunity than just improving rankings. You can build relationships with relevant websites and blogs that are part of your industry and have the ranking power that you desire. The stronger you make that relationship, the more you will be shared with their audience. Quality backlinking can lead to traffic increases and ultimately more sales.

link building SEO

A good link building strategy can also help build your brand more which establishes a greater authority in your industry. If you post an article that showcases your expertise in the industry and promote it so it gets picked up by other websites, you are not only getting the added exposure but are also showing that you are an expert in your field and spreading the word that you are a source for information and education in your industry.

Ultimately the number of backlinks you have and the quality of those backlinks are what will determine your credibility. A person conducting a search will always pick the website that has 300 backlinks over the one with just three. The more you are linked, the more authority you have and the more traffic you can bring to your website because of the added reach.

You can also manage your backlinks and make sure that you are being linked by quality websites that help your reputation. You don’t want to have any broken links or websites that are low in quality and questionable in reputation. Backlinks are only beneficial when you are linked to trusted, authority websites.

With the right backlinks, which will come much more naturally with quality content that offers something to the reader, you can build a reputation for being an expert and become a trusted source in the industry.

At Genius eCommerce, we want to be your trusted source for everything in eCommerce SEO. It’s who we are and what we do. Continue reading our blog for updates, news, trends and more in the eCommerce SEO space.

How SEO and Web Design Work Together

Every eCommerce website should share the common goal of trying to attract visitors with a website that is both SEO friendly and visually pleasing. It may not seem like the design of your website has anything to do with SEO, but in fact, it does.

We at Genius eCommerce are going to take a look at how the two are linked, why design is just as important as SEO, why people tend to focus more on SEO and more. Our goal is to provide you with insights and information about how you can improve your eCommerce SEO.

Design vs. SEO

Obviously, SEO targets specific keywords that are relevant to your business with the goal of bringing traffic to your eCommerce store. We tend to look at SEO on the surface and simply think about the content itself — that if the keyword is featured and you can start ranking for the words to generate organic traffic, then you are on your way to success.

Targeting the right keywords and getting people to your website on SEO alone doesn’t do the trick though. Consider what could happen after people get to your website. The website may have content that relates to the search query, but be in need of a better user interface. Even if you get people to come to your website with the right keywords, that isn’t enough.

If you are a business that has not put in the effort to improve your website experience, customers may not care to do business with you. People want to see businesses that care about appearance and a good website design makes people more likely to stay on the website.

Why People Focus on SEO

SEO is so important to eCommerce success because it can help create a better flow of traffic. Naturally, people are going to look at statistics and want to see them rise. While the rise in numbers may look good on the surface, your SEO efforts aren’t completely working if you don’t have a great design to go with it. Customers like to hang around websites that are nice to look at. Here are a few tips for bringing SEO and design together.

Optimize Content – Content is everything. You want to consider the search terms and keywords you are trying to rank for and make them a big part of the content. Use long tail keywords and phrases that are going to be searched and create a content plan based off of that. Use your keywords in the title and subheadings. Keep things organized by having subheadings to separate large blocks of text, and make sure you are not keyword stuffing by using the keyword naturally throughout your content.

Mobile Friendly – Search engines today are looking to see which websites put an emphasis on mobile users. Today, internet browsing and shopping are being done with mobile devices more than desktops. Having a responsive design that can easily adjust your website to a mobile, or other, format makes a huge difference in retaining customers. If your website is not mobile friendly, people will likely go back into the search results and find a competitor that is.

How do these two very different elements of eCommerce work together? A website that has a good design and uses the right SEO practices is more likely to succeed. SEO drives more traffic and potential sales to a website. A great design keeps people on the website for longer, which can bring your bounce rate down and help you rank higher on search engine result pages.

Both of these elements hold the key to success in the eCommerce space, especially in your digital marketing efforts.

For more tips, tricks, trends and more from Genius eCommerce, continue reading our blog. Our goal is to provide eCommerce SEO tips that can help you succeed in the online space.