The Importance of Meta Descriptions for eCommerce SEO

There are many small elements of SEO that can go a long way to getting better rankings and leading people to click through to your website. One of the factors that can be overlooked or undervalued is the use of meta descriptions.

Meta descriptions are the short descriptive blurb that explains the website’s content and products for potential customers that is usually located right below the link. For many eCommerce merchants, this is a place where you can offer a small description of a product, persuading the customer to click on the link and visit your website to potentially make a purchase.

Why are meta descriptions important to SEO? Today, Genius eCommerce will provide the reasoning behind the importance of using meta descriptions to your advantage and how this can help you achieve results. This is who we are and what we do!

Meta descriptions are important to SEO because they are a direct ranking factor. Much like how a keyword should appear early in your headline, you need to make sure your description is relevant to the content on the page. The snippet has to match the information that is being provided on the other side of the link, or you can experience lower results for a lack of matching.

Placing some extra care into your descriptions directly relates to choosing and pushing your keyword strategy. You know what keywords you want to rank for and you can further integrate these words into your strategy by placing them properly in meta descriptions.

Outside of just inserting the right keywords, there are also rich snippets that you can consider as well. Rich snippets include a picture or thumbnail video next to the text of the snippet and the link on the search page. Visuals tend to attract more visitors because they stand out more from the other listings and results on the page. They also are a sign of authority on Google.

In addition to being more bold and attractive to potential customers, rich snippets also help you propose a clear and unique objective, thus giving you a competitive edge. It’s essentially a way for customers to know why you are superior to your competition and ranking higher than they do. Rich snippets put the value of the product out there right away for your customers. These rich snippets can include a link to reviews, the price, the availability and more. The benefit here is that you get, essentially, more accurate analytics because more people are likely to click through and complete a purchase with so much information out there without having to leave the results page. They are only clicking on a result to make a purchase. It helps to increase your click-through rate and makes those clicks even more qualified to become potential customers.

The use of meta descriptions can take your digital marketing and SEO efforts to another level, especially if you are able to give the most effective information up front and use the right keywords so you can build your rankings.

At Genius eCommerce, we know the ins and outs of SEO and the trends that keep it moving in a positive direction. We want our tips to help keep you informed and ready for the changes that happen in SEO over the years. So keep reading the Genius eCommerce blog and stay up to date on all the latest SEO and digital marketing trends and tips.

Augmented Reality, Virtual Reality and Why They are Trending

The world of eCommerce continues to grow every year. In fact, it is expected that the worldwide eCommerce market will have an increase in sales of over 246 percent by 2021.

The reason for this is that more people are willing to make purchases online as technology becomes more advanced and transforms the shopping experience.

One of the reasons is a growing trend of augmented reality and virtual reality. Today, we will explore what augmented reality and virtual reality are and why they are trending.

At Genius eCommerce, we stay up to date on the latest trends in the eCommerce world so you can stay in the know. It’s who we are and what we do!

Augmented reality is defined as the integration of digital information with the user’s environment in real time.

Virtual reality is defined as an artificial or computer-generated simulation or recreation of a real-life environment or situation.

The difference between the two is that augmented reality uses the existing environment and overlays the new information with it, whereas virtual reality creates an artificial environment that makes the user feel like they are experiencing a situation first-hand.

augmented reality virtual reality

VR devices are already a popular trend that has developed over recent years. Between video games and immersive television experiences, virtual reality is a way to add yourself to the action as you would in a video.

From an eCommerce standpoint, the way people are experiencing virtual reality is through virtual showrooms and product portals. Whether it is viewing a shop in a virtual setting of a showroom before you physically go to buy or see the product or just a high-quality viewing of the product, the realistic view adds a real-life shopping experience to the eCommerce world.

eCommerce stores can take advantage of virtual reality by providing a glimpse at the product, the expected view of a product or a showroom without physically being there, allowing a look at the general setting before you ever attend. Ultimately, it becomes part of the shopping experience without getting in the car and going to a location. It’s a way to see how a store looks before you ever visit it or to see the product before making a purchase.

A way augmented reality is being implemented is through real-life product visualization. This feature is allowing customers to not only see a product before they purchase it, but to view the product visualized within their home. For example, if you were shopping for a new table, you could see what it looked like in your dining room before ever making the purchase with an augmented reality visualization.

These features both create a more immersive and involved shopping experience, which is ultimately the goal. People don’t want to shop the way they did before. They want to put technology to use, and you have that chance to reach a whole new client base that is interested in completing an entire purchase process from browsing products to check out, all in one place. Giving them the full experience of shopping in a brick-and-mortar location without leaving the comfort of their home is certainly a way to keep interest high.

Now that you have seen how a more immersive experience with augmented and virtual reality is changing the eCommerce world, you can start to take the steps to develop your website to give the user experience that customers desire.

Stay tuned for more eCommerce tips, tricks, updates and trends with Genius eCommerce by reading the Genius eCommerce blog. Remember that we keep you up to date on everything eCommerce so you can stay in the know. It’s who we are and what we do!

The Comprehensive Guide To Setting Up An eCommerce Store

Learn How To Set Up an eCommerce Store That Will Generate Profit

Online shopping is a booming market, so it’s no surprise that entrepreneurs are turning to selling online through an eCommerce store as a way of making money and earning a living. If you are looking to take advantage of the opportunities the internet can give you, but you aren’t sure where to begin or how to start making money, then you are in the right place.

Setting Up Your eCommerce Store

The primary step to setting up an eCommerce store is to pick a produce to sell. You can either approach this decision by choosing something that is important to you, or you can take something that is already on the market and find ways to improve it. If you are new at eCommerce, it can be helpful to take the second option because it is less of a risk.

Although the product you chose may not necessarily be something that’s important to you, choose something that you don’t have to do a lot of outside research to learn about it. Again, if you are new to eCommerce you should generally choose low-risk options and fit into a market that you already know about is certainly a lower risk. A resource that’s incredibly easy to access and to view existing products all at once is Amazon. You can start by looking at the best-selling and highest rated in the market and see what improvements can be made.

The next step to figure out is how you are going to source your products. An excellent resource for this is All you have to do is input a keyword or a group of keywords into the website, and you can view a list of suppliers the offer variations on the product you’re hoping to sell. Not every company that you view will be able to meet all of your demands or will fit what you’re hoping for your business. The best advice to follow is to contact several different suppliers; figure out what you feel is essential for your product and what policies and services you’ll need from your supplier and find out how each potential supplier matches up.

Now it’s time to set up your eCommerce store. A lot of merchants choose to sell their products solely on Amazon, but you can also choose an eCommerce platform to help set up your own website where you can sell your products. If you still like the advantage of how many people Amazon reaches, keep in mind that several different eCommerce platforms provide integration with Amazon so that your products can be sold on your eCommerce store and Amazon at the same time.

An eCommerce platform is an incredible resource; the software used for these platforms have dramatically improved as the online shopping industry has completely taken off. Many of these platforms are specifically designed for the average entrepreneur to be able to figure out and design their own website. For more complex or customized designs, web development companies like 1 Digital Agency are a great professional resource to turn to if you want to make sure that your website is innovative and uniquely designed.

Strategies To Generate Sales

The best way to generate sales? Drive traffic to your website. When setting out on this goal, determine who you want to be driving toward your website. Think about the market that you are occupying, and figure out who is most likely going to need or want your product. This can greatly vary how you drive traffic to your eCommerce store. Take millennials, for example. If you are targeting this age group, that means everything mobile and social media needs to have extra attention paid to it. Because of the dramatic increase in smartphone use (which is the phone of choice by millennials), you need to make your website responsive to mobile use. And you need to concentrate your marketing efforts on social media; rather than making a commercial, consider using Facebook or Twitter ads.  

Another sale generating tip is to consistently re-target your audience. This means re-introducing your product to visitors to your website that didn’t purchase anything. This is where Facebook ads can come in handy because if a visitor (but non-customer) consistently sees your product advertised after originally choosing not to buy it, they become much more likely to purchase. Another great way to continue to generate sales is to target cart abandonment. This is when a visitor added something to their shopping cart but decided not to buy it and leave the website. A great way to target those visitors is by sending emails reminding them that they left products in their shopping cart. You can further encourage them to make a purchase by offering them a promotional sale or discount if they choose to come back and buy your product.

Now that you know the basics of setting up an eCommerce store, and a solid foundation of tips for generating sales, take the leap for yourself! Build your own eCommerce store and watch success come your way. Did you find this article helpful? Leave us a note in the comments or share to your social media!

Best Online Shopping Platform For An eCommerce Portal

How to Choose the Best Platform for an eCommerce Portal

eCommerce portals are an exceptional opportunity to take advantage of when expanding your eCommerce business. By utilizing an eCommerce portal, you can aggregate information into one place. This will create an ease-of-use for your customers, which will only serve to increase your revenue. This article discusses the major advantages of three of the best platforms for an eCommerce portal.


Handshake direct online is one of the industry leaders when it comes to B2B eCommerce portals. It can provide you with a comprehensive B2B eCommerce platform; this means that it can cover all of your sales channels. Handshake gives your customers and your reps absolute freedom to place orders through either web browsers or through mobile. Through Handshake, you’ll have access to a central hub that manages your orders and integrates all your systems.

Handshake’s primary goal is to help you expand your customer network, and in doing so, expand your sales. Advantages of Handshake’s new geographies and customer segments is that now you’ll have access to an even greater amount of customers than you did before, and you can market your product collection to a greater amount of retailers. Handshake also helps you keep in contact with your retailers; you can have a permanent showcase on your account, and easily keep your retailers up to date on product stock and new products.


This B2B eCommerce platform uses QuickBooks to service its manufacturers, wholesalers, and distributors. Its built-in two-way integration with QuickBooks allows both customers and sales staff to see real-time and up-to-date information on all data, including inventory and order history. Through the portal, any order placed online will instantaneously be created in QuickBooks. NowCommerce can also work with any off-site warehousing or shipping needs; if your business does offsite work, NowCommerce can set it up with QuickBooks that warehousing and shipping information is automatically updated as well.

Another advantage of NowCommerce is that you receive the help of an account manager when setting up your business. This way you will be walked through everything that’s involved with selling online; NowCommerce wants to make sure that you understand everything before you launch. This also means they will make sure all of your relevant QuickBooks data is configured, your order forms are customized to your brand and your business how you want them, and that all your data is integrated across all fronts.

A great resource that NowCommerce can also provide you with is a further insight into your business and easy, remote management. NowCommerce set up management tools within the eCommerce portal so that managers and business owners and see all the orders remotely and also check on inventory levels. All of your staff, from you to your sales team, can have access to their accounts and can all be equally notified of customer activity.

B2B Wave

B2B Wave is a cloud-based eCommerce portal. It is particularly advantageous for individual who want their business to get your company up-and-running fast. They have an especially user-friendly interface, which walks you through each step you need to take to get your business ready to launch. According to B2B Wave, from start to finish you could have your business ready to go in a few hours.

Their features are similar to NowCommerce and Handshake, but an interesting advantage (or disadvantage, depending on your preferences) is that since they are a cloud-based eCommerce solution, your website is technically hosted on their cloud. This means slightly less control than if you had your own server (which you don’t need with B2B wave), but it does mean you don’t have to pay an outside hosting fees. They also guarantee that all future software updates are free; while you pay a price for an eCommerce software, sometimes they will charge you extra fees in order to update the software. This is a comforting advantage, because often don’t have a choice with updating your software because it’s essential to keeping your eCommerce business running smoothly. With guaranteed free updates, you never have to worry about that.

With any eCommerce platform or portal, it’s always about what is going to work best for your business. Handshake might work perfectly for one supplier, and not be compatible with your needs and preferences at all. The first step to take is to determine what is essential for your business, and what is non-negotiable in terms of what you need from the eCommerce platform you choose, and try to find the eCommerce platform that best matches your needs for your eCommerce portal. Do your research and talk to the teams for the various platforms if you have any questions or nuances that you need to figure out. Pick the eCommerce portal that is right for you and you’ll be on your way to success! Have you had any experiences with certain eCommerce portals before and found some to be better than others? Do you know of any other eCommerce portals that didn’t make the list? Let us know in the comments!

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