Does Social Media Have an Impact on SEO?

Social media and SEO: are they related? When we think of digital marketing, we think of both as part of the equation. But does social media marketing really help and have an impact on the results you can get from SEO?

In short, while there is no direct relation or impact made by social media on SEO results, the use of social media can aid in desired SEO results.

How does this happen? Today, we will look at a few ways that social media can have an impact on SEO.

Sharing – People post links on social media to get likes, comments and, most importantly, shares that spread the message. Obviously, outside of sharing, the most important objective from social media postings is to generate traffic to these web pages. The more you can drive traffic to your website through social media posts, the more you can increase your organic search rankings.

Profile Ranking – While direct social media posts don’t rank in search engines, the pages and profiles of social media accounts do. You may notice when you type in the name of a business that not only will you get the official website, but also links to social media pages. Businesses that are able to get their social profiles into the rankings with the website tend to be higher on the search engine results page and can eliminate competition from those spots in the process.

External Links – Websites build authority by building links. External links are the most important element of that and go a long way in achieving the success you want on search engines, notably Google. By using social media to promote a piece of content and get shares, you increase the possibility that other websites will use your link and refer back to you.

social media seo

Brand Awareness – Social media plays such a big role in our lives. It gives you a large stage to present your brand and increase awareness. With millions of users on platforms like Facebook, Twitter and Instagram, social media holds the key to building brand awareness in a place where people want engagement and interaction.

Local SEO – Some recent trends in SEO show that activity is done with mobile devices and focuses on local results, stores, restaurants or attractions near the location of the user. Local SEO is certainly a focus of social websites like Yelp, and offer an opportunity to show location and feedback. The more that you get reviewed, the more that the search engines notice and place you on local results pages.

All Search Engines Are Different – When you think of search engines, the first one that comes to mind is usually Google and rightfully so. Google accounts for nearly 75 percent of search engine market share. But there are other search engines that play the game as well. Bing and Yahoo are also top search engines, and each has its own algorithms and ways of ranking websites and pages.

In recent years, Google also had its own social media network called Google Plus, which will shut down in August 2019, and those profiles displayed in organic search results as well. In some cases, a Facebook post or page may generate more ranking authority on one search engine than another. Accounting for all of the search engines and their tendencies makes a difference.

Even if there is no direct connection or association between social media and SEO, there are ways to influence your results and potential success with the help of social media. The more social media platforms continue to grow, chances are the signals from social networks will become more powerful for rankings.

At Genius eCommerce, this is who we are and what we do. We stay ahead on the updates and provide tips and tricks to achieving success in eCommerce SEO. With these tips on how social media can aid that, you can be inspired to continue to put social media to use and make the most of it in your digital marketing plan.

Tips for Optimizing Your BigCommerce Website

BigCommerce is one of the top eCommerce platforms available. If you are using one of the top platforms, you want to get the most out of it.

At Genius eCommerce, we stay up to date on the top eCommerce platforms so you can find the right one for you and utilize its features for maximum capabilities. This is who we are and what we do.

Today, we will look at ways you can optimize your BigCommerce website.

Put Your Smartphone to Use – If you are running a business through BigCommerce, you need to be able to access information at all times. What if there is a customer that has a question about an order? Make sure you can access orders from your mobile device. Using the BigCommerce app, you can access individual orders and can review orders to get the information you need, even when you can’t get to a computer. You can’t make any changes to an order through the app, so you’ll need a computer to do that, but at least you can address a customer’s concerns or answer a few questions by getting the information, and it can be done on the go or away from a computer with the app.

List on eBay – Through the BigCommerce platform, you can access eBay easily. You can take the items listed in your BigCommerce store and also list them on eBay, placing you in one of the largest online marketplaces. Using this feature will allow you to accurately list items on eBay and add categories for where the products should appear in eBay.

Utilize Live Chat – Customers like to communicate in all sorts of ways and if you don’t want to tie up phone lines, adding live chat could be a great solution. With BigCommerce, it is easy to add the live chat feature. You can add a chat widget to your store after creating an account with live chat client platform Zopim.

 

Get Social with Facebook – Want an easy way to connect with customers? Add a like button that connects people to your Facebook page so they can follow you on social media. This is a great way to invite people to engage with you and shows your dedication to building an audience through social media networks.

Link to a Blog – Keeping up with content is a great way to get in front of more eyes. Wherever you are posting content, link up your blog with BigCommerce to make it easier for visitors to your blog to reach your eCommerce website and cross between each website without leaving the navigation.

Remind Customers of Abandoned Carts – One of the biggest reasons for lost sales is people abandoning their shopping cart after they start browsing a store and adding items. Don’t let them get away. Present one more offer that prompts customers to finish their purchase and turn browsing into a conversion. You can do this by creating a custom email that reminds customers of their abandoned cart and reminds them to finish their purchase. You can also set up additional emails to remind customers of their abandoned cart or to finish their purchase after they leave the website.

Now that you have some tips on how you can better optimize your BigCommerce website to reach more customers, engage with them and turn that into more conversions. With Genius eCommerce, we provide tips, trends and updates to help you get the most out of your eCommerce experience. This is who we are and what we do. Keep reading the Genius eCommerce blog for more.

The Top eCommerce Trends of 2018

The world of eCommerce is always evolving, and the end of the calendar year is a good time to look back and see the areas where things evolved, changed, and shifted in eCommerce trends.

This is who we are at Genius eCommerce, keeping up on the trends as they happen and informing you on ways you can make your eCommerce experience better. As the year of 2018 starts to near its end, today I will take you back to five of the top trends that happened in eCommerce this year.

Customer Experience – In previous years, customer experience has been about giving the customer something that draws them in. This is typically known as the “Wow Factor.” This was usually done with a great presentation, high-quality service or great prices. In 2018, localizing and personalizing the experience is even more important though, and that’s the eCommerce trend that dominated the year. Personalized merchandising was a big advancement, making product recommendations based on customer searches, previous purchases or items they have placed within their shopping cart. Localization was also important, the recognition of where a customer is shopping from and targeting to the customer’s location. These experience enhancements have helped some eCommerce websites reach a completely new level.

Customer Engagement – For many eCommerce companies, a customer relationship management platform, also known as a CRM, is used to monitor communication. Why is this important? If you aren’t actively trying to engage your customers regularly, you run the risk of losing them. However, it isn’t just how often you engage with the customer, it’s what you say and how you communicate. It can be over a shipping issue or another customer service inquiry. It can just be prompting them to check out new inventory. It can be following up on a purchase to make sure it arrived and that the customer has no questions about the product. These small steps of engagement and communication go a long way.

ecommerce trends

New Content and SEO – Content has always been important, but eCommerce companies are putting less emphasis on how paid campaigns are performing and more on organic traffic because that is what drives conversions. That means there is a greater importance to rank for keywords that draw organic traffic. Content has to be geared toward SEO and work hand in hand with search engines so that you can maximize your organic reach.

Mobile Optimization – There are many layers to being a mobile-optimized website. Yes, it does mean that your website should be responsive to mobile devices, but it also means that you should be optimized for mobile search, be able to accept digital payments and make it easy for customers to navigate and purchase through your eCommerce website on a mobile device. More people are browsing through stores and making their purchases online. If you don’t have your website mobile optimized and fully capable, you will fall behind.

Social Media Campaigns and Advertising – Running campaigns and advertising on social media has always been popular, but with social networks continuing to grow over the years, it’s even more important now. Social media offers businesses a space to re-target customers, especially if they spend a lot of time browsing through social media. It allows you to put other forms of media and marketing forward, such as posting a new video or having customers leave reviews, and it gives you a forum, a place where common customers can be in a community.

Trends will continue to evolve in 2019 and there are many new and exciting things that are sure to come in the new year. However, before you focus on the new year, make sure you are all caught up and up to date with the most popular trends of this year.

At Genius eCommerce, we are all about eCommerce trends and keeping you up to date. It’s who we are and what we do. If you liked what you read today, keep reading the Genius eCommerce blog for more updates and trends.

Ways You Can Take Advantage of the Holiday Season

The main shopping rush with Black Friday and Cyber Monday are now in the past behind us, but the holiday season is alive and well as the calendar turns to December.

This can be a busy month for eCommerce, with so many people making purchases for their loved ones and trying to get it done as quickly and easily as possible. It’s why more and more people each year are turning to online shopping to make their purchases.

At Genius eCommerce, we are here to tell you ways that you can prepare for this hectic time of year and the holiday shopping season. We are always here to offer you tips, tricks, updates, trends and more in eCommerce. It’s who we are and what we do.

Let me tell you a few ways you can make sure you are prepared for the holidays as a business owner.

Be Optimized for Mobile – We’ve mentioned previously that things are going mobile-first now more than ever and will in the future. During the holiday season, time can get away from the best of us, so many people want to do their holiday shopping on their time and on the go. Having your website optimized for mobile is an important step. More people are doing online searches through mobile devices and completing purchases through mobile as well.

Update Your SEO – As the holiday season nears, it’s a great time to evaluate any SEO campaigns you have and make sure you are targeting the right audience with your keywords and getting the return you want on your investment. Analyze the keywords that gave you the most success and push those even more during the holiday season. Consider voice-related searches. Add holiday specific keywords to your content to draw in customers who are specifically there for the holiday season with the intention of purchasing a gift.

Step Up Your Campaigns and Promotions – Black Friday and Cyber Monday are known for deals and discounts, which is why shoppers flock to the stores and various websites on those days looking for the best prices. But discounts and deals don’t have to be a two-day thing around the holidays. Create a calendar of promotions. Consider your strategies in email or PPC and update them accordingly to enhance performance over the busiest time of year.

Tune Up Search Results – In addition to making sure your search results look good on Google, make sure the search feature on your own website works properly and is prepared for anything. People often step up their searches around the holidays, especially for specific items they know they want to purchase for their family and friends. Factor in misspellings that are common for items on your website. Create a dedicated landing page for any holiday gift ideas or stocking stuffers. Make sure there is nothing left that will give a customer the “no results found” message, thus chasing them away.

Take Care of Your Customers Post-Checkout This is supposed to be your busiest time of year, so prepare for it as such. Stock up on inventory so you can get items out to your customers quickly and easily. Offer shipping options that will work for your customers and give some variety based on when your customers may need their order. Stay up to date on everything else like processing orders, shipping orders and more.

This may sound like a lot to look at or keep track of but it is all to ensure that you will have an effective and successful holiday shopping season as a business. At Genius eCommerce, we are here to help you with tips year-round. Be sure to check out the Genius eCommerce blog for more.

Boost Your SEO with These Social Media Strategies

In many businesses, SEO and social media are considered as separate entities, and that just simply is not the case. Social media marketing can be an ally to SEO and help increase your organic reach.

If you have a business that has a larger team, one that could easily separate SEO and social media marketing and management, there are strategies for including social media that could be beneficial to you.

At Genius eCommerce, our goal is to provide you with the tips, tricks, strategies and more to succeed in the eCommerce space with the right practices from design and development to SEO and optimization. This is who we are and what we do.

Before going into these social media strategies, it’s important to know that social media does not directly boost SEO. Being mentioned and engaging with people on social media over a link does not help boost the link on search engines, just because there is a lot of traction and activity around it on social media.

It’s not that social media isn’t an effective marketing location, it’s just an unreliable signal for search engines. Google is not crawling or indexing all social media posts, so no matter how viral you think a post may be, it is likely not doing anything for your organic traffic through search engines.

One area where social media does stand out is in the ability to share external links. That said, social networks do not add any equity to SEO for these target pages.

Why is this? There are two main reasons. For one, search engines cannot identify the authority of a social profile, so there’s difficulty placing value on the link. Because search engines are smart enough to recognize that a link posted on a social network like Facebook is not directly endorsed by the website but by the user posting, there is no reason to give authority to the link target.

So, how can you use social media to effectively build your SEO? Here are three ideas:

Create Link Opportunities – Posting a link several times yourself is not going to boost your SEO. The goal of using social media is to get other people from a third party to share your link without you prompting the action. What this means is connecting with people for them to not only like what you promote but to use it later. Perhaps someone will include your content in a blog post of their own, creating a backlink. Now there is influence on your SEO as a result, starting by sharing on social media.

Build Brand Recognition – One thing Google may do is use mentions on social media to identify a brand. If a brand that is not recognized by Google starts getting mentions and a lot of buzz on social media, Google may start to view it as an entity. It’s not just about building recognition but doing so in a positive way. Google doesn’t look at just the amount of mentions, but to see how people are talking about a brand and if it is positive. This can have a direct impact on what you rank for, not how high your search engine rankings are for certain keywords and terms.

Gain Partners – In online marketing, building strong and strategic relationships is important to this strategy of gaining partnerships. It’s difficult to reach an audience organically, which means that you need to concentrate more on fostering new relationships on social media networks. There are different levels of relationships with social media, fans of your brand who increase your exposure with positive mentions, organic influencers who can provide a positive influence on your brand to their audience, and strategic partners who can share content and experiences for leverage on their audience and yours.

Were these tips helpful to you in forming your social media strategy? Check out more tips from Genius eCommerce by reading the Genius eCommerce blog. We provide tips, tricks, updates and more from the eCommerce world so you stay informed.

How to Best Utilize Social Media for eCommerce

How’s Your Social Media Presence?

It’s a band-aid that every eCommerce business has to rip off eventually: the painful realization that your sales will be forever stunted if you don’t have any social media focus. What a hassle, right? In some regards, you’re correct. It is annoying. It is hard. It is also, however, absolutely necessary to your success in eCommerce. Don’t let the looming pressure of extra work keep you from starting this important venture!

In reality, it’s all about tactics. You won’t have too much trouble with social media if you do it correctly, and that’s what Genius eCommerce is here to teach you. It can be a pain, sure, but it can also be quite enjoyable! With the right methods, your social media presence will bring you closer to your customers and broaden your online reach. So, let’s talk strategy!

 

Have Content

I’m sure that headline was met with a groan. “Of course I need content,” You’re thinking. Well, take a moment to consider that most profiles are devoid of any actual content. Clickbait is a prevalent and deadly disease, and if you’re not careful, your social media might do more harm than good. Make sure that your account includes an intricate profile with a detailed explanation of any field that is applicable. You want your bio to show customers who you are and what you stand for. If you’re on Twitter, use your limited space to promote keywords that you’d like to be associated with.

The most important aspect of your feed is content that has value. Don’t post needless articles; always post and share relevant and fresh links that you would read yourself. Most importantly, don’t only post links. You don’t want your audience to assume that you’re a bot.

So, what kind of posts should you rely on? Data, Opinions, and News. Think about it, do you like or trust seeing the same kind of content repeatedly throughout the day? Nope. Not only is it boring, it comes off as insincere and lazy. When you post your own opinions from time to time, you give people insight as to who you are. Backing up these beliefs with data from time to time is necessary to prove that your opinion has a basis. The news keeps people updated on the happenings in your industry, and people will flock to you for that kind of information. Without all three functioning together, you’ll either come off as preachy, bland or simply wrong.

 

Follow and Like Accounts That Matter

Just like real life, who you associate yourself with matters. That means that, ironically, you aren’t just on social media to socialize as much as you’re on it to gain social capital. You need to be following legitimate accounts that post relevant news, ones that your own audience flocks to. On occasion, these accounts will follow or like you back, and that’s great news. Anything that connects you to those who have a higher social status than you on social media is going to point their own audience in your direction.

Don’t just add people, see who they add. If you follow a brand on Twitter, and you’d like to get to their level on social media, check out the other brands that they associate themselves with. That’s the best way to get a grasp on which accounts are helpful and which are not. Not only this but participate in your community. Get an idea of which groups discuss your industry, and dive into those discussions. Tote your brand like you would your fashion sense on a night out. It’s time to show off!

 

Consistency

How can one build trust if one isn’t concrete in their ways? Unpredictability is not a quality that people search for in their social media content. If you’re going to present yourself as an authority in your field, you need to be posting adequate content on a constant basis. There shouldn’t be dips in quality; you don’t have the option to slack off. Your followers are one post away from ditching your page, and you always need to give them a reason to stay. Always stay on top of your game in this department!

 

Listen to Customers

At the end of the day, social media is a tool for communication. That means that your customers should want to communicate with you. If they aren’t, you’re not creating content that warrants engagement. Engagement is exactly the end goal, and you want customers asking questions and contacting you through your posts. If a customer asks a question on your post, see it as a golden opportunity! Every comment is a chance for discussion, and any discussion leads to excess content.

If you actually consider yourself an authority in your industry, you’ll have no problem publicly solving your customer’s problems. This doesn’t mean offering free work, either. You can actually solve their issue with an offer or a promotion. Extend your services as a means to work through the commenter’s issue! If it’s a question that warrants simple advice, offer that advice! If your audience is participating, you’re doing social media correctly.

 

Your Local eCommerce Guru

Speaking of authority, we’d like to take the time to remind you to continue to follow Genius eCommerce for helpful content. Stay ahead of the game and always up to date on the latest news about the online world of business! You’re always a click away from content that can steer you in the right direction and give you great ideas for your own eCommerce storefront.