Design Tips for a Better Magento Website

Designing a new website for eCommerce can be confusing. There’s so much to consider in the design and development, especially when it impacts the future of your eCommerce business. As a Magento user, you want to make sure you get the most out of the platform you are choosing.

At Genius eCommerce, we are here to help. We know the ins and outs of Magento and how to use the platform. We also know how important it is to get the most out of the platform you are using for eCommerce and can help you do that with your Magento store. This is who we are and what we do!

Today we will review some tips and aspects to a design that are important to improving your Magento website.

Put Consideration in the Theme – Before you even get started with putting together the store, you want to make sure you are choosing the right theme. You will want to choose a theme by considering how much work is needed to customize it and what the cost will be. Your theme should fit your needs, be functional, be customizable, current, and responsive.

Use Your Theme’s Features – Once you choose your theme, you should get more informed on your theme so you can appropriately take advantage of the features that come with it. Knowing what options you have when it comes to the design can give you more freedom and flexibility in getting the most out of your theme.

Highlight the Important Information – Your information needs to be organized neatly and visible throughout the website so customers never have to go far to find it. Things like an email address, phone number, and other contact information should always be visible. You should also have information like a shipping policy, return policy, privacy policy and other frequently asked questions available easily from navigation so that people can get there in just seconds. Other information or links that can appear in the header of a website include social media icons, checkout, and a newsletter sign up.

Navigation – When it comes to designing a website on Magento, having crisp and clean navigation is essential. Your customers will want to be able to quickly find what they are looking for and browse between pages. Not only should the navigation from one page to another be easy, but you should also consider how your products are placed throughout the site and presented. The easier you can make it for your customers, the better.

Images – One of the best ways to make a design better is to add high-quality images that can draw customers in and get their attention. Don’t be cheap here. Not only do you want the images to be high in quality, but make them original and use photos of the actual product, not just stock photos. It gives your website more credibility when customers are able to see the product that you will be selling and shipping to them as opposed to a generic image of the product. It’s a professional look and feel that can take your website and put it over the top.

Now that you know about maximizing your design in Magento, start to put these tips into action. Did you find these tips helpful? Check out the Genius eCommerce blog for more tips, updates, trends and more in eCommerce.

The Importance of Picking the Perfect Theme in Shopify

You know how people are told not to judge people by their appearance? That’s not the way it works when it comes to the digital space. Whether it is ads, videos, or a website, appearance and theme is everything and can make a big difference in converting a customer and having people constantly bounce from your website.

For your Shopify store, you need to have the perfect theme that reflects your business and allows people to see it the way you do. You will see a finished product and think your store looks great and should produce results. But what do your visitors see? That’s what matters.

At Genius eCommerce, we know what it takes to produce an eye-catching design that draws customers. We have learned the many tricks and tips of how to use Shopify and are passing them along to you. That’s what Genius eCommerce is, providing you with eCommerce updates, tips and trends to keep you in the know.

Today, I’ll tell you why it is important to pick the perfect theme for your online store in Shopify and how you can do it.

The main reason you need the perfect theme has nothing to do with the platform you choose. It’s all about sending the right message when it comes to your brand. This is the visual representation of your business. The message of the website, from the design to the content, is what you, your business, and your products stand for.

How well you showcase your brand and communicate your message in your design can make a big difference in conversions and the level of trust you establish with your potential customers.

There is a lot of information that shows what users can find more attractive and pleasing to the eye in terms of website style and features. For example, most internet users look at websites in an F shaped pattern, meaning websites that have a strong header and a sidebar on the left side. For a lot of internet users, a website design is also a source of trust. People tend to trust websites with a better design. In fact, 94 percent of internet users say that web design is a reason they don’t trust a website. If it doesn’t look convincing or gives the impression that the product is the same quality as the website, those negatives will send customers looking elsewhere.

But why tell you what works, when we can show you!

Check out a couple of examples here of websites that use a good design and branding to establish a strong online presence that people can trust and gives the right message.

Casa M Spice Co

Casa M Spice Co has used Shopify and their theme and branding to send a message that they are a lifestyle, not just promoting a product. Their design, including a new logo, has been a welcome addition for their business.

Vapaura

Vapaura used Shopify and put together a clean and professional theme for promoting and selling their products. The product page is capable of showing off product options in a way that is easy for the customer to see and navigate.

You can see how these examples get their message across effectively and use great branding and design to express that message. It proves to be welcoming to customers and invites them to explore and find products.

When you are starting your Shopify store and want to pick the right theme for your design, you need to ask yourself about the experience you want to create, the features you want the store to have and how you want products to be displayed. You also want to consider how your competitors approach the design of their websites. Are there features that you want to include that they have? Are there design elements that are similar among several competitors? These are things you should be looking at when evaluating your competition.

When the time comes, enter the Shopify theme store and start going through the many themes and know that there are customization options that can make it your own.

Remember, the design of your website is everything. It is the thing people will see immediately and can be the difference between turning a visitor into a customer.

Did you find this set of tips on Shopify design helpful? Continue to check back on the Genius eCommerce blog for more updates, news, tips and trends. Or send us a message about what you’d like to see in one of our next articles. This is who we are and what we do!

Buff Up Your Ecommerce Storefront With These Three Hot Tips

Three Ways to Improve Your eCommerce Storefront

Running an eCommerce site takes guts and perseverance that many strive to obtain. The competition is steep and the payoff can be slow, but with the right attitude and strategy, you can turn your storefront into an eCommerce behemoth. In the end, it comes down to being diligent and paying attention to details. You need to understand your customer, and not just your customer, but people in general. On a psychological level, you need to comprehend exactly why someone likes what they like and how you can further incorporate that feeling into your site.

 

1Digital Agency has been surfing the world of eCommerce with ease since 2012, and we’re happy to share some of our knowledge with you. When it comes to running an eCommerce store, nobody knows the ropes better than us, and with three important factors, we can teach you to navigate eCommerce just like we do. There’s no point in stewing over negative sales or poor traffic. Instead, why not take action?

 

We’ve compiled a list of three sure-fire ways to bulk up your eCommerce storefront into a customer snatching machine. With these three steps checked off, you can assure yourself that your store is performing to the best of its abilities. Take a moment to read through them all and see if your store brings the necessary ammo to the battle of eCommerce.

NUMBER ONE: Organize and Consolidate Your Store’s Items

Have you ever been to a restaurant where the menu is twenty pages long? It’s stressful, right? You end up sifting through the options over and over, and if it were online, you might give up on your purchase altogether. When you have too many items for sale on the same page, you’re going to end up leaving your customers overstimulated and confused. It’s much less likely that someone will make a purchase with so many options to choose from, so make sure that your site is well organized.

 

What does this mean? It means that you need to stand firm on the number of options that your site offers, but also acknowledge that they don’t need to sit on the same page. It’s best to arrange your storefront so that as little items are presented at a time. This way, customers will be more likely to make a purchase. When you group your products and create separate category pages, you end up with a cleaner, more organized site that allows customers to shop without stress.

 

Another simple solution is to limit the number of items that are displayed on each page. If your customer has to click through a few pages to get to the item they want, that’s much better than being shell-shocked by a ton of items all at once. The whole idea is to present a clean and clear choice that won’t overwhelm your customers, so this is another viable option to meet the criteria.

 

NUMBER TWO: Quality Images

Visuals are the single most stimulating and important aspect of your website, whether it comes from your logo or the stock images you choose for your articles. This factors in even heavier when it comes to products; people trust a product that they can see. It is far less likely that you will make a sale if you have a blurry picture of your product, let alone a poor definition picture.

 

How can you utilize this tactic? Think big. Large pictures with product descriptions that display when the mouse waves over them are one of the best looking designs that tap into the visual cravings of your customers. Beyond this, it’s imperative to choose photos that are extremely high quality. People want to be wowed by the content on your site, and if they aren’t, they’ll go to a site that does it better. One of the best ways to get a customer to buy a product is for them to test it out, for them to play around with it right in front of them. Since you can’t do that online, letting them imagine the experience is the next best thing. A high definition photo of a product is the closest you can get to your customer toying with it firsthand.

NUMBER THREE: Product Positioning

Believe it or not, but the positioning of your products heavily affects the way that people consume them. Horizontal and vertical alignment both work differently, and studies have shown that horizontal product displays are far more likely to persuade customers to purchase. That’s an easy fix that will lead to more sales for your business.

 

If you look at brands like Netflix, you’ll notice that they utilize this method as well. Categories are separated into horizontal groupings, like “horror” or “my favorites”, and people are pretty used to this format. Like reading most languages, people tend to compartmentalize information easier from right to left or left to right. Utilize these simple psychological perks to better your business!

 

The problem with vertical alignment is that people don’t see the different columns as the same product, they assume that they’re meant to be different categories. Horizontal information is taken in easily and enables customers to take in several options instead of eyeing a single product from a column. This may seem like a smaller change that won’t bring about as much, but it’s these little things that stack up and vastly improve your sales.

 

Stay On Top Of Ecommerce Trends With Genius Ecommerce

We want to create an environment in which you and your business can learn, improve, and thrive. That’s why, here at Genius Ecommerce, we take the time to research and post informative articles that can help you be the best you. Updating your website to reflect the ever-changing world of ecommerce is always going to be a part of the game. With a brand new ecommerce storefront, you can stay ahead of the competition and draw in the sales that you crave. Always keep a lookout for new Genius Ecommerce articles that dabble in the topic; you’ll find our words of wisdom can shape your site into a money making machine!