The eCommerce industry is constantly evolving, and web designers must stay ahead of the curve in order to build the best websites for their clients. In 2022 and 2023, web designers will be using the latest tools and software to create websites that look great and perform better than ever.
This article will discuss the top tools and software for web designers to use for eCommerce websites, the platforms that creatives prefer, and the latest trends in website design and tips to increase ROI.
The Most Popular Platforms, Tools and Software Used to Create eCommerce Websites
Modern web designers use software like Photoshop, Adobe XD, Figma, and other similar tools to create beautiful ecommerce websites by utilizing features like layout design, prototyping, wireframing, and collaboration tools.
Photoshop, for example, is widely used for creating and editing images and graphics. It allows designers to create and edit images, graphics, and even videos to be used on their websites. They can also create and edit images for their website’s banner, sliders, and even product images.
Adobe XD, on the other hand, is a user experience design software, it allows designers to create wireframes, prototypes, and design UI elements like buttons, forms, and navigation menus. It also allows designers to test their designs on different devices and screen sizes, making it possible to create responsive designs that look great on any device.
Figma is another popular software, it is a browser-based design tool that allows designers to work on the same design with their team members in real-time, this feature makes collaboration and feedback easier and faster. Figma also offers a wide range of design tools including layout design, prototyping, and wireframing.
In general, these software are powerful tools that allow web designers to create visually appealing and functional ecommerce websites. They offer a wide range of features that enable designers to create designs that are tailored to the specific needs of their clients and their customers. This ultimately leads to a better user experience and increased conversion rates.
Let’s now take a look at the tools and software that web designers are using to build the best eCommerce websites.
When it comes to platforms, web designers are increasingly turning to SaaS (Software as a Service) and PaaS (Platform as a Service) solutions like Shopify and BigCommerce. These platforms provide web designers with an easy way to create and manage content, as well as add features like product search, customer reviews, and payment gateways.
These platforms provide web designers with a comprehensive suite of features to create and manage eCommerce websites. They also offer scalability, which is important for businesses that expect to grow over time. Additionally, these platforms are often cheaper than traditional hosting solutions, making them an attractive option for businesses on a budget.
When it comes to website design, web designers must stay up to date with the latest trends.
Currently, the focus is on creating mobile-friendly websites that are easy to navigate and feature optimized product and checkout pages. Additionally, web designers are using modern web design techniques such as parallax scrolling, micro-interactions, and animation to create engaging experiences. These techniques help to improve user experience, which is essential for increasing conversions and ROI.
Here again the Adobe Suite and Figma are top options for designers, both of which offer a means of crafting great website designs that meet the needs of a diverse array of clients.
Focus on SEO When Building eCommerce Sites
eCommerce web designers should also focus on creating websites that are optimized for search engines.
This includes creating unique content, optimizing page titles and meta descriptions, and using structured data. Additionally, web designers should ensure that their websites are secure and adhere to the latest web standards. Doing so will help to improve the user experience and increase the chances of appearing in search engine results.
Some key software that is still a mainstay in this area includes SEMrush and Ahrefs. Both remain industry standards, and are used by SEOs all over the world to help navigate the organic landscape and create smart campaigns that get results.
Designing For eCommerce Conversion Rate
Good web design is essential for high ecommerce conversion rates because it directly impacts the user experience. A well-designed website will be easy to navigate, is visually appealing, and provides all the information customers need to make a purchase.
First and foremost, a well-designed website should be easy to navigate. This means that the layout should be intuitive, with clear and consistent labeling of categories and subcategories. The search function should also be easy to use and provide relevant results. A good navigation structure will make it easy for customers to find what they are looking for, which will increase the likelihood that they will make a purchase.
Additionally, a visually appealing website will also contribute to high conversion rates. This includes the use of high-quality images, a color scheme that is easy on the eyes, and a clean and modern layout. A website that is pleasing to look at will keep customers engaged and make them more likely to explore the site and make a purchase.
The last point is that a good ecommerce website should provide all the information customers need to make a purchase. This includes clear product descriptions, pricing, and shipping information, as well as customer reviews. A website that provides all the necessary information will reduce customer uncertainty and increase the likelihood of a sale.
When it comes to the success or failure of an eCommerce website, design does matter. Good web design is essential for high ecommerce conversion rates because it directly impacts the user experience. A well-designed website should be easy to navigate, visually appealing, and provide all the information customers need to make a purchase. This will lead to a more enjoyable shopping experience for customers and ultimately increase the likelihood of a sale.
Where to Begin?
Web designers are using the latest tools and software to build the best eCommerce websites in 2023. They are turning to SaaS and PaaS solutions like Shopify and BigCommerce to create and manage their websites. Additionally, web designers are staying up to date with the latest trends in website design and using techniques such as parallax scrolling, micro-interactions, and animation to create engaging experiences.
From year to year web design technology changes – be sure to keep coming back here to stay on top of the latest eCommerce trends.