A local marketing strategy is a plan for promoting a business or brand to a specific geographic area. This can be a city, region, or even a neighborhood. Local marketing strategies are often used to target customers who are likely to visit a physical storefront or location.
There are several reasons why local marketing strategies can be effective for gaining web traffic:
- Local SEO: By optimizing your website for local search terms and including your location in your website’s metadata, you can improve your search engine rankings for local searches.
- Targeted advertising: You can use targeted advertising to reach people in a specific geographic area, which can help drive traffic to your website.
- Local partnerships: Partnering with other local businesses or organizations can help increase your visibility and drive traffic to your website.
- Customer reviews: Encouraging customers to leave reviews on your website and local review websites can improve your local search rankings and help drive traffic to your website.
Local marketing strategies can be effective for gaining web traffic because they allow you to target a specific geographic area and focus your marketing efforts on reaching potential customers in that area.
Scaling Small eCommerce Businesses With Local SEO
Scaling a small eCommerce business with local SEO involves using local search optimization techniques to increase the visibility of your business in search results for people in a specific geographic area. Here are a few ways you can use local SEO to scale your small eCommerce business:
- Claim and optimize your Google My Business listing: By claiming and optimizing your Google My Business listing, you can improve your chances of showing up in the local pack, which is a group of local businesses that appear at the top of Google search results.
- Use local keywords in your website content: Including local keywords in your website’s content and metadata can help improve your search rankings for local searches.
- Encourage customer reviews: Encouraging customers to leave reviews on your website and local review websites can improve your local search rankings and help drive traffic to your website.
- Partner with local organizations: Partnering with local organizations and businesses can help increase your visibility and drive traffic to your website.
- Use targeted advertising: You can use targeted advertising to reach people in a specific geographic area, which can help drive traffic to your website.
Scaling with local SEO involves using a combination of techniques to improve your visibility in local search results and drive traffic to your website. (Tip: Receive a free eCommerce SEO audit here so you can get a clear picture of where you stand in the organic landscape!)
Other Local Marketing Strategies to Consider
Marketing strategies for small businesses often rely on the community that is being built around the brand. Learn to leverage your customers – if you have a great product and provide great service, they would be more than happy to in most cases.
Here are some additional local marketing tips to help you build and then utilize your community:
- Use social media to connect with customers and promote your products or services. Platforms like Facebook, Instagram, and Twitter can be used to share promotions, events, and company news.
- Leverage email marketing to stay in touch with customers and keep them informed of promotions and other important information.
- Create and distribute content, such as blog posts and videos, to establish your business as a thought leader in your industry.
- Develop partnerships and relationships with other local businesses to cross-promote products or services.
- Utilize local listings and directories, like Yellow Pages, Yelp and Bing Places for Business, to ensure your business can be found by customers searching for your products or services in your area.
- Host an event, such as a sale, fundraiser, or open house to attract customers and create buzz about your business.
- Run a referral program to incentivize current customers to refer friends and family to your business.
- Participate in local community events and sponsor local organizations to increase visibility and establish your business as a member of the community.
A Marketing Agency That Can Implement Local Strategies
Not every marketing agency understands the nuance of local marketing. It requires, above all else, an understanding of relationships and how to best perform in niche markets.
If these kinds of local services interest you, you’re in the right place. Here at Genius eCommerce, this is something we specialize in.
Our team of marketing experts understands what it takes to put together a workable strategy that is customized and that caters to your business.
Local marketing might seem difficult at first, but with the right strategies and the right team behind you, your business has a much greater chance of success.