Shopify has made it easier than ever for store owners and entrepreneurs to jump into the world of eCommerce and begin selling their products. With an array of attractive themes, an easy-to-use editor, plenty of apps, and integrations, as well as great customer support, this eCommerce platform truly stands out and can allow you to build a business from the ground up.
If you want to get noticed, however, you may need the assistance of a top Shopify SEO agency, who is capable of getting you the traffic and sales you need in order to be successful.
Dispute the obvious benefits of using a platform like Shopify, what no one tells you going in is that you can’t just wave a magic wand to get traffic into your store. You need to make the proper optimizations on your website, create high-quality backlinks, and have a full digital marketing strategy in place if you want results.
Genius eCommerce has helped Shopify store owners take their businesses to the next level through powerful SEO strategies based on years of experience, data, and a keen eye for what works in the industry. With sophisticated keyword research methods, carefully-crafted blog content, reputable and authoritative backlinks, and proper on-site technical adjustments, our SEO team is able to give businesses the boost they need to overtake their competitors and generate more revenue.
Let’s take a look at some of the benefits you can expect from starting a Shopify SEO campaign and why you should always leave your digital marketing in the hands of experts that have the necessary experience and skills to drive results.
The Benefits of a Shopify SEO Agency
Increasing your traffic and getting more conversions is what digital marketing is all about. In that regard, Shopify SEO services are by far the best way to go if you want powerful results. While running ads and working on your social media presence can have positive effects on your business, nothing compares to the value of claiming page one rankings on Google. Once you hit those top spots, it’s like flipping a switch. Your business will immediately start taking on more traffic and getting more sales as a result.
Here are just a few of the most important benefits you can enjoy from hiring a capable Shopify SEO agency to run your campaigns:
Get Noticed On Google
The most obvious benefit of an SEO campaign is better positioning in the SERPs. Skilled agencies know exactly what Google is looking for and can make the necessary changes on your website in order to get your content ranking higher, which is beneficial not only for driving traffic but when it comes to brand recognition as well.
Improve Your Website’s User Experience
A well-managed SEO plan will take your website’s user experience into account, which means that you can expect that adjustments will made on your Shopify website that will help to reduce bounce rate and improve conversions. This is done a number of ways, such as with better use of page titles, improved navigation or the use of mega-menus, simplifying category structure, providing proper redirects, removing dead product listings, and more.
These kinds of improvements not only help users find what they are looking for and have a better time on your website overall, Google takes them into account as well. User experience plays a huge role in the ranking potential of your website, yet this is unfortunately an area that most agencies fail to recognize. Only a Shopify expert will recognize these pain points and make the appropriate corrections for you.
Focus on Traffic and Conversions
So many SEO agencies focus on amorphous results that don’t really mean anything. With a trusted Shopify SEO agency, you’re going to have access to all the data and will be given a detailed analysis on the progress of your campaign.
Here at Genius eCommerce®, we make sure our clients know exactly what is going on at all times, and show them how we are increasing their traffic and conversions through details campaign metrics. In fact, we craft our SEO campaigns with these goals in mind from start to finish – every technical adjustment we make and every piece of content we write has a specific purpose.
Strengthen Your Brand
One of the underrated benefits of a SEO plan is the brand awareness that it brings. The more your website appears in Google, the better chances you have of repeat business and general trust in your website and products. Those top spots in Google convey a ton of authority, so it’s always worth the investment to claim them. This is only possible through the use of a comprehensive strategy that covers all aspects of search engine optimization for Shopify stores.
A Certified Shopify Partner Makes All The Difference
When it comes to improving your website’s traffic and generating more sales through a digital marketing campaign, you can’t simply trust anyone with the fate of your online store. The SEO company you select should not only have a strong grasp on making the proper optimizations, but with Shopify as a platform as well.
Genius eCommerce® is an experienced Shopify Partner with an extensive track record of helping stores to rank higher in Google. We have concrete methods for generating hungry organic traffic that is primed to purchase your specific products, and with a knack for adjusting to Google’s demanding algorithm changes, we have the agile team that is perfectly suited to help get your Shopify store where it needs to be.
A certified Shopify partner is always going to be able to provide more insight and better strategies, because they know the platform better than anyone. To build an effective SEO campaign, you need to know how to maximize the potential of a specific platform. Shopify experts like us know how to get the most out of the platform and use it to accelerate your growth.
Maximize Your Store’s Potential With Shopify SEO
These days, eCommerce businesses rely on powerful, data-driven results in order to get ahead. Lukewarm marketing campaigns are not enough to move the needle, and if you want more sales for your store, you are going to need an expert touch.
A top Shopify SEO Company like Genius eCommerce® will be able to provide your online store with everything it needs to get ahead and grow. If you’re ready to appear higher in the search results and build your brand with an in-depth expert SEO strategy, give us a call at 888.982.8269.
View our Shopify SEO checklist here for more information on how you can improve your store’s rankings!