When it comes to selecting an eCommerce platform based on potential SEO advantages, there are quite a few misconceptions. In general, it’s difficult to say whether or not a specific platform is better than another as far as search engine optimizations are concerned.
However, if you are looking for an excellent starting point for your online store, BigCommerce is a top contender and great choice. If you are concerned about how well your website will rank in the search engines and whether or not you will be able to pull in enough organic traffic, properly implemented BigCommerce SEO can have the kind of impact you’re looking for.
There are several reasons why this platform stands out as the preferred option for thousands of store owners who want to succeed. With great customer loyalty options, product syndication, an easy-to-use interface and website builder, incredible support, and excellent fundamental eCommerce features in general, BigCommerce is simply ahead of the curve and shows no signs of slowing down.
However, while their core eCommerce experience is certainly impressive, they have everything a business owner could want in terms of SEO essentials. The BigCommerce platform was built from the ground up with proper optimizations in mind, such as mobile fluidity, simple to follow navigation, blogging capabilities, control over your meta tags, and more. With BigCommerce, you are easily able to customize product categories and URLs, create attractive and SEO-friendly product pages, and streamline your website with various apps that help you build a more professional and profitable website.
How SEO is Changing and What You Need to Do
While BigCommerce certainly provides a strong foothold for SEO, it’s important to note that in order to really push your website forward and create a sustainable business online, you’re going to need a bit more leverage. After all, there are thousands of businesses just like yours taking advantage of all of these same features. This means that in order to get ahead, you have to do a little out-of-the-box thinking.
To truly address your BigCommerce SEO properly, you need to first and foremost optimize your website with user experience in mind. This often requires a deeper understanding of web design and custom development, because while the basic templates and themes are decent, they don’t often come equipped with all of the necessary features and capabilities that go into the creation of a professional online store.
The next important aspect of SEO to consider, and which is perhaps the most important, is raw content creation. You can’t rely on a platform to make up for quality content. Even if you start your store on BigCommerce, you have to ask yourself, are you creating informative content that your users would appreciate?
Content is one of the pillars of SEO and without it, you’re unlikely to rank even if you have amazing products. This is because Google doesn’t want to see a faceless entity peddling wares, the search engines want to know that you are an authority in your industry and that you can provide valuable information that is useful. The only way you can generate this kind of content on your website is to actually make it.
Of course, it’s difficult enough to manage a business without sitting down to write and take into consideration the use of particular keywords and proper blogging structure. This is one reason why you can’t really say “one platform is better than another” because at the end of the day, no matter what platform you select, Google is still looking for that valuable content. If it’s not there, your chances of ranking are severely hindered.
Another key aspect of your search engine optimization efforts is backlinking. You can’t expect your online store to accrue domain authority without great websites pointing back to yours with relevant and contextual links. No platform can do this for you on autopilot, which is yet another reason why you can’t settle on BigCommerce and expect a few apps to do the heavy lifting for you. These features are only a helpful starting point, as the real SEO work is far more involved and requires a great deal of technical knowledge and skill.
SEO is changing and is now far deeper than just researching some keywords to put in your metadata and title tags. If you want your BigCommerce SEO implemented right, you need to invest in the right professional services that can help you climb in the search results and attract more traffic to your website.
Here at Genius eCommerce, we know BigCommerce and routinely launch comprehensive SEO campaigns for clients that get results. It’s not enough to jump onto BigCommerce and expect results. You need a vetted team of experts that can take full advantage of the platform and help your store excel. If you want to take your SEO seriously, hop on a call with us at 888-982-8269 and we’ll work with you to create a winning strategy.