Managing an online store on WordPress can be fun and rewarding, but it comes with its fair share of challenges. If you want people to actually find your website and purchase your products, you have to think about your marketing strategy and how you will get found on Google, before anything else.
WordPress SEO services can help your online store get noticed, drawing in more traffic and sales and helping to boost brand awareness and domain authority. However, in order to get the right results, you need a concrete strategy developed by an eCommerce-focused agency that not only understands how to rank websites, but how to rank them with shoppers in mind in order to maximize conversions.
The following guide will cover some of the benefits of SEO services for eCommerce websites and why you need to consider hiring a capable agency for your WooCommerce store if you intend on making headway in your niche. Google’s top spots are only getting more competitive, and if you don’t act now and create a winning marketing plan, you’re going to face additional challenges down the road.
Why You Absolutely Need eCommerce SEO For WordPress Stores
The goal of any online store is to sell products, but that’s somewhat difficult if you’re not getting enough traffic. The first order of business for any eCommerce business is to find reliable ways to generate traffic.
As enticing it may be to simply create a bunch of ads on social media and try to push traffic to your store that way, you’re only going to be sinking a ton of money into a fruitless effort that won’t build long-term security for your business.
Well-implemented SEO services for your WordPress site will help increase traffic and sales organically.
The truth is, eCommerce SEO is a far more consistent and lucrative form of digital marketing, but it requires a lot more work and smart execution if you want to get results. Skilled WordPress SEO experts can help you optimize all of the pages on your website and construct a content strategy that will not only provide value to your users, but it will also encourage them to purchase your products.
This is music to Google’s ears, as the user experience is a primary factor when it comes to how search engines judge the value of a website. If your WordPress store isn’t helping direct users where they want to go and doesn’t have the content or functionality they need, they will inevitably click off of your website.
So a sophisticated SEO campaign can help in a multitude of ways in regards to the success of your website. Helping users find you in the search engine results pages is only the tip of the iceberg. Search engine rankings are important for traffic, but SEO provides so much more value in areas such as brand awareness and site functionality.
One other key reason why WordPress SEO services are a must is that most eCommerce niches are extremely competitive. Chances are, your competitors are already investing heavily into SEO and are trying to optimize their websites so that they remain on page one of the research results. If you aren’t trying to do the same and gain an edge over your competitors, your website will remain buried and you will continue to see poor traffic and sales numbers.
Benefits of Professional WordPress SEO Services
It’s easy to think that you can handle all aspects of your SEO on your WordPress site. Install a few SEO plugins, read a couple of guides, and you’re off to the races.
Unfortunately, the reality of search engine optimization is far more involved, and usually requires an entire team of experts that excel in different areas, such as keyword research, technical site development, SEO content writing, and WordPress itself. Even if you as a store owner possessed all of these skills, it still requires a team of several experts working in tandem to create an efficient marketing strategy that can be executed in a timely manner.
Rather than attempt to tackle your SEO needs by yourself in order to get more traffic to your website, it is far more effective to invest in quality eCommerce SEO services performed by a smart agency that has a history of getting real results for businesses.
Below, we’ve highlighted some of the most important benefits of using WordPress SEO services to improve the performance of your online store.
Make Sure Every Page is Optimized Properly on Your Website
One of the first major benefits of relying on a professional SEO company to work on your website is that you can finally get all of the pages on your site properly optimized.
How many times have you wanted to go through each and every page of your site to finally make those meta title changes or give your products better descriptions? How about your category pages or other landing pages that could use a little work? Most store owners have been there at one time or another, because there is simply a lot of work involved when it comes to updating a website and making it informative and user-friendly.
With the help of a skilled WordPress agency, all of the pages of your website will finally get the SEO TLC they deserve. From improved optimized meta titles to slick, optimized category content, every part of your website will be fleshed out and improved for the benefit of the search engines as well as your users.
Put WordPress SEO Plugins to Good Use
How many WordPress SEO plugins do you currently have installed? How long have you leaned on plugins like Yoast without actually taking advantage of all of their features?
It’s true that SEO plugins are more of a helpful guide rather than a true optimization solution, but they can be of some use if you know how to take the data and features they provide and use them in a larger SEO campaign. Unfortunately, most users install these plugins, set a few options, and hope they can perform miracles, when that’s not their intended purpose.
A skilled agency will be able to put SEO plugins and Google Analytics to good use, helping you to make sense of the features and data in order to improve user experience and rank higher.
A capable SEO agency will be able to either utilize these plugins to the fullest for you, or discard them in favor of better, more workable solutions that will get you better results. WordPress makes it easy to add tons of functionality to your website through the use of plugins, but a knowledgeable marketing agency will be able to give you so much more in terms of actual value for your business.
Much-Needed Technical Enhancements
Many WordPress websites are in dire need of proper technical adjustments and updates. Whether it’s for functionality, page speed, bug fixes or anything else, the open-source nature of WordPress means that it’s far too easy to have a site that, while decent-looking and apparently functional, still has quite a few issues that need to be addressed.
A site that is working properly will be more appealing to users and to the search engines, which translates into better SEO and more organic traffic and potential sales.
Fresh SEO-Friendly Content For Your Users
One thing that Google has made clear is that websites need fresh new content on a regular basis that is useful and relevant. You can’t just operate an online store without a blog if you intend on ranking well.
It doesn’t matter what industry you are in, a blog can help build your website and gives you more ranking opportunities as well. This is where you can add helpful industry perspectives, product reviews, how-tos, recommendations, and more, that will aid your users in making buying decisions and which will provide more context to web crawlers in order to help boost your position in the SERPs.
Creating high-quality content that is consistent and optimized for SEO is not an easy feat however, which is why an SEO agency for WordPress is a necessity in this case.
Improved Website Functionality and User Experience
It’s one thing to build a store on WordPress, it’s another thing to actually create a professional shopping experience that fully caters to your users and encourages them to shop with you over other locations.
By improving the core functionality of your website through SEO optimizations, you will better meet the needs of your users, and this means that they are more likely to stay on your website and purchase your products. This is important not only because sales are the ultimate goal, but because the longer your users stay on your site and the more often they convert, the more favorably the search engines like Google will look at your website.
A Proper Website Linking Strategy
This is another crucial area of SEO and digital marketing in general that many website owners neglect but which is necessary if you want to improve your position in the search results and get more traffic. Having an actual linking strategy in place that not only takes into consideration your blog posts and products, but specific keywords and backlinks as well.
SEO isn’t just about adding a few popular keywords to your product pages and homepage and hoping that’s enough to get you noticed. You have to analyze the right long-tail keywords and create a strategy around them based on prior SEO experience and the current market, as well as your current domain authority and what your audience’s goals are. Once you have all of this in place, you are ready to start building out your links.
This is done through a combination of creating useful blog content that is optimized with a given keyword, designating specific target pages that you want to push authority to, generating the right backlinking opportunities, and putting all of this together into a coherent and results-driven strategy that will actually produce results for your WordPress eCommerce store.
A WordPress SEO Company That Focuses on eCommerce
If you want to start getting more traffic visiting your website and viewing your products, you need powerful WordPress SEO services that cover all aspects of content marketing, website optimizations, backlinking, and marketing strategy.
You happen to be in the right place when it comes to eCommerce SEO for WordPress businesses. Here at Genius eCommerce, we are a group of digital marketing experts that work exclusively with online businesses to help propel them to page one through powerful SEO strategies and smart user-focused solutions.
Even the best plugins and themes for WordPress aren’t enough to help you compete when it comes to eCommerce success. It’s important that you are able to develop a comprehensive strategy that boosts your website with long-form content, accurate and helpful information about your products, technical updates that improve user experience, and everything else that goes into a full-scale SEO campaign. There’s no substitute for rock-solid digital marketing, especially if you want to really make a name for yourself and build a strong online presence.
That’s where we come in. We are eCommerce digital marketing gurus that create SEO plans specifically for WordPress stores. We understand all of the vagarities of WooCommerce and are able to complement your store through powerful backlinks, content updates, technical optimizations, and thoroughly researched keywords that can help you push ahead of the competition.
Is such a deep approach to SEO really necessary? As Google continues to emphasize quality when it comes to the sites that make it into the top 10, you better believe it is. If you want to claim your share of the traffic and sales in your niche, you have to be prepared to invest in professional eCommerce SEO services that will actually generate results.
Get in touch with our team of WordPress SEO specialists if you want to rank higher and generate more sales than ever before. We will help build you a winning strategy that takes into account your specific brand image, tone of voice, audience, and business needs, while ensuring that all technical aspects of your online store are handled properly, so you don’t have to lift a finger. Call us at 888.982.8269 and get started experiencing the benefits of SEO today.
