Digital Marketing

eCommerce SEO

eCommerce SEO: Staying Patient and Preparing for Next Steps

The word you may most often hear associated with SEO is patience. Starting an eCommerce SEO campaign requires a lot of patience. It can take several weeks for an SEO campaign to take shape and start to produce results as it establishes a presence with search engines. This period of patience can become long and

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eCommerce SEO

Make the Most of Your eCommerce SEO with These Tips

Anybody in the digital space knows the importance of SEO, but are they really doing it right? It often happens that business owners put too much focus on sales and the end result and not enough focus on SEO and the traffic and opportunity it creates. The truth is that the two go hand in

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SEO social media

Does Social Media Have an Impact on SEO?

Social media and SEO: are they related? When we think of digital marketing, we think of both as part of the equation. But does social media marketing really help and have an impact on the results you can get from SEO? In short, while there is no direct relation or impact made by social media

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Google search algorithm update

Google Algorithm Update: Ranking Shifts from Core Update

On March 12, Google launched an algorithm update that was called to March 2019 Core Update. An algorithm update is nothing substantial for Google. They make daily updates to their algorithm, sometimes multiple times per day. The results of this algorithm update have been different for users. The average ranking of a number of websites

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O2O ecommerce in seo campaign

Optimizing for Online-to-Offline (O2O) Commerce

Online-to-offline commerce has brought online customers to brick and mortar stores. This business strategy uses emails and internet advertisements to entice online customers to come to the physical stores. The strategy is designed to create a seamless shopping experience, bringing the digital store together with the physical location. While online shopping continues to gain popularity,

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meta descriptions

The Importance of Meta Descriptions for eCommerce SEO

There are many small elements of SEO that can go a long way to getting better rankings and leading people to click through to your website. One of the factors that can be overlooked or undervalued is the use of meta descriptions. Meta descriptions are the short descriptive blurb that explains the website’s content and

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Google

Let’s Talk Google Ranking Factors

Over the years, another new factor in ranking on search engines like Google has popped up. In 2014, it was HTTPS. In 2015, mobile usability was a factor. In 2016, it was content development. In 2017, the focus was back on HTTPS. Last year, in 2018, the focus was on page speed, particularly for mobile.

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eCommerce B2B B2C

Tips That Can Increase B2B eCommerce Sales and Repeat Customers

B2B eCommerce can be more complex than B2C, especially when it comes to acquiring new customers and retaining existing customers. The effort required by sales teams is much more intense for businesses. Selling to new business obviously keeps things moving and improves your brand, it is the longevity of keeping existing customers that has a

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